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Castor Advertising Corporation Collection

Topic:
Coca-Cola (Trademark)
Creator:
Fernandez, Castor  Search this
Castor Advertising Corporation  Search this
Names:
Anheuser-Busch, Inc  Search this
Heublein Inc.  Search this
International Rescue Committee  Search this
Richardson-Vicks Inc  Search this
Extent:
1 Cubic foot (4 boxes)
Type:
Collection descriptions
Archival materials
8mm films
Advertisements
Business records
Dvds
Handbooks
Letters (correspondence)
Masters theses
Magazines (periodicals)
Newsletters
Photographs
Press releases
Vhs (videotape format)
Newspaper clippings
Hispanic american periodicals
Date:
1960-2007, 2018
Summary:
This collection consists of materials documenting the Castor Advertising Corporation, Castor SG&B, and Castor Spanish International, which specialized in reaching Hispanic audiences.
Content Description:
Archival materials documenting the Castor Advertising Corporation, Castor SG&B, and Castor Spanish International. This collection includes correspondence, business records, awards, a copy of Fernández's MBA thesis, photographs, newspaper clippings, magazines, a DVD containing an interview with Fernández, and advertising reels recorded on VHS tapes, cassettes, and 16mm film.
Arrangement:
This collection is arranged into four series.

Series 1: Background Materials, 1961-2001, 2018

Series 2: Advertising Materials, 1969-1987

Series 3: Newspaper Clippings and Publications, 1968-2000

Series 4: Audiovisual Materials, 1960-2007
Biographical / Historical:
Castor A. Fernández Capote was born in 1943 in Havana, Cuba and moved to the United States in 1961. Fernández first lived in Miami, Florida but moved to New York City soon after. He attended City College of New York where he received his Bachelor and Master of Business Administration in Marketing. For his MBA thesis, "Market Segmentation through Television Advertising," Fernandéz focused his research on the potential for Spanish-language media to engage the Spanish-speaking market of New York. Fernández began his nearly four-decade-long advertising career in firms throughout New York City such as Link Advertising and Palmer Advertising. In 1968, Fernández established his own advertising firm called Castor Spanish International, focusing specifically on marketing designed for to the multiple groups of people described under the umbrella term "Hispanic." In 1989, Castor Spanish International merged with the Miami-based advertising corporation, Garcia-Serra & Blanco Advertising, to form a new agency: Castor SG&B. The agency dissolved the merger in 1990 and Fernández established Castor Advertising Corporation. Fernández retired from advertising in 2002. Throughout his decades-long career, he and his agencies did work for many major American corporations such as Café Bustelo, Citibank, McDonald's, Coca-Cola, Anheuser-Busch, Kmart, Richardson-Vicks, and Heublein Incorporated.
Provenance:
Collection donated to the Archives Center in 2018 by Castor Fernández.
Restrictions:
Collection is open for research.
Rights:
Collection items available for reproduction, but the Archives Center makes no guarantees concerning intellectual property rights. Archives Center cost-recovery and use fees may apply when requesting reproductions.
Topic:
Advertising agencies  Search this
Advertising campaigns  Search this
Advertising executives  Search this
Articles  Search this
Awards  Search this
Marketing  Search this
Minorities in advertising  Search this
Alcohol -- advertising  Search this
advertising -- Alcoholic beverages  Search this
Hispanic American businesspeople  Search this
Hispanic American consumers  Search this
Hispanic Americans  Search this
Cuban American business enterprises  Search this
Genre/Form:
8mm films
Advertisements
Business records
DVDs
Handbooks
Letters (correspondence)
Masters theses
Magazines (periodicals)
Newsletters
Photographs -- Color photoprints -- 1950-2000
Photographs -- Color photoprints -- 21st century
Press releases
VHS (videotape format)
Newspaper clippings
Hispanic American periodicals
Hispanic American periodicals
Citation:
Castor Advertising Corporation Collection, Archives Center, National Museum of American History
Identifier:
NMAH.AC.1461
See more items in:
Castor Advertising Corporation Collection
Archival Repository:
Archives Center, National Museum of American History
EDAN-URL:
ead_collection:sova-nmah-ac-1461
Additional Online Media:

Spanish Language Broadcasting Collection

Creator:
WKAQ (Television station : San Juan, Puerto Rico)  Search this
WNJU (Television station : New York, NY)  Search this
Telemundo Group, Inc.  Search this
Univisión (Television network)  Search this
Mirós, Gilda  Search this
Aguilar, Héctor  Search this
Extent:
3.5 Cubic feet (27 boxes, 8 map-folders)
Type:
Collection descriptions
Archival materials
Advertisements
Floor plans
Motion pictures (visual works)
Photographs
Statistics
Programs
Resumes
Scripts (documents)
Videocassettes
Writings
Immigration records
Letters (correspondence)
Diplomas
Commercials
Appointment books
Certificates
Clippings
Contracts
Dvds
Place:
Puerto Rico -- 20th century
Date:
1940-2017
Summary:
The collection documents Spanish language television stations in America, and the Telemundo network.
Scope and Contents:
The collection documents Spanish language television stations in America, and the Telemundo network. The WNJU portion includes photographs of reporters and other station personnel; portrait shots of on-air personalities, both negatives and prints; photographs of the reporters at the anchor desk, including both negatives and pritns; a reel of motion picture film of a children's show.
Arrangement:
The collection is organized into four series.

Series 1: Gilda Mirós

Subseries 1.1: Personal Papers

Subseries 2.2: Audiovisual Materials

Series 2: Hector Aguilar

Subseries 2.1: Personal Papers

Subseries 2.2: Audiovisual Materials

Series 3: Telemundo Group, Incorporated.

Subseries 3.1: WKAQ Television Station

Subseries 3.2: WNJU Television Station

Subseries 3.3: WSCV Television Station

Series 4: Univision

Subseries 4.1: Edgardo Gazón Files

Subseries 4.2: Mayda Delgado Files

Subseries 4.3: Ismael Moctezuma Files

Subseries 4.4: Eduardo Kachscovsky Files
Biographical / Historical:
WNJU was the second television station to broadcast in Spanish in the United States. It eventually was owned by Telemundo. WKAQ was the first television station to broadcast in Spanish in the United States. Telemundo stations provide diverse programming, including variety shows, telenovelas, sports, reality television, news programming, and films. Their target audience is the Hispanic and Latin American population in America.
Provenance:
Initial donation by by Jose Cancela, President of WNJU, 2016. The 2016 accrual was donated by station WKAQ. The television stations WKAQ, WNJU, and WSCV also donated materials in 2017.
Restrictions:
Collection is open for research.
Rights:
Collection items available for reproduction, but the Archives Center makes no guarantees concerning copyright restrictions. Other intellectual property rights may apply. Archives Center cost-recovery and use fees may apply when requesting reproductions.
Topic:
Actresses  Search this
advertising  Search this
Broadcasting -- New York  Search this
Broadcasting -- United States  Search this
Ethnic television broadcasting  Search this
Minorities in broadcasting  Search this
Radio broadcasting  Search this
Television  Search this
Television broadcasting  Search this
Television journalists  Search this
Television advertising  Search this
Television stations  Search this
Theater  Search this
Notebooks  Search this
Awards  Search this
Genre/Form:
Advertisements -- 20th century
Advertisements -- 21st century
Floor plans
Motion pictures (visual works) -- 20th century
Motion pictures (visual works) -- 21st century
Photographs -- Color negatives -- Acetate film -- 1980-2000
Photographs -- Color photoprints -- 21st century
Photographs -- Color photoprints -- 1980-2000
Photographs -- Color negatives -- Acetate film -- 21st century
Statistics
Programs
Resumes
Scripts (documents)
Videocassettes
Writings
Immigration records
Letters (correspondence)
Diplomas
Commercials
Appointment books
Certificates
Clippings
Contracts
DVDs
Citation:
Spanish Language Broadcasting Collection, Archives Center, National Museum of American History
Identifier:
NMAH.AC.1404
See more items in:
Spanish Language Broadcasting Collection
Archival Repository:
Archives Center, National Museum of American History
EDAN-URL:
ead_collection:sova-nmah-ac-1404
Additional Online Media:

Allen Balcom Du Mont Collection

Creator:
Du Mont, Allen B. (Allen Balcom), 1901-1965  Search this
Source:
Electricity and Modern Physics, Division of, NMAH, SI.  Search this
Names:
Du Mont Laboratories, Inc.  Search this
Former owner:
Electricity and Modern Physics, Division of, NMAH, SI.  Search this
Extent:
46 Cubic feet
Type:
Archival materials
Collection descriptions
Clippings
Newsletters
Scrapbooks
Notebooks
Motion pictures (visual works)
Photographs
Date:
1884-1965
Scope and Contents:
While the collection is focused rather specifically on the development of television in America, including technical details, legal proceedings, marketing and advertisement, and manufacturing, it is also a rich source for the history of American advertising, work cultures, sales, and entertainment. There is also information about radio, mostly in periodicals collected by Du Mont. Information about Allen Du Mont is largely limited to his professional development and activities, except for a few travel photographs and information about and logbooks from his boat.

Materials date from 1884 to 1965, but the bulk come from the years 1931 1960; mostly scattered periodicals comprise the earlier years.

The collection includes correspondence, photographs, blueprints, films, videotapes, pamphlets, books, periodicals, newspaper and magazine clippings, annual reports, organization charts, stock records, ticker tape, legal documents, patent documents, bills, accountants' reports, meeting minutes, scrapbooks, technical drawings, advertisements, catalogs, and technical manuals. Processing included revising the previous series order, refoldering and reboxing all items, and completely revising the finding aid. Duplicates were weeded out; two copies were retained of any multiple item. Materials in binders were unbound. An example of each binder with the DuMont logo was retained, and the materials once contained therein refer to the appropriate binder in the container list. Plain office binders were discarded.
Arrangement:
The collection is divided into 16 series.

Series 1: Personal Files, 1920s-1965

Series 2: Executive Records, 1938-1964

Series 3: Stock Records, 1937-1962

Series 4: DuMont Laboratories, Inc., Patents and Legal Proceedings, 1884-1960

Series 5: DuMont Laboratories, Inc., Financial Records, 1931-1964

Series 6: DuMont Laboratories, Inc., Operations, 1938-1958

Series 7: Radio Technical Planning Board, 1944-1946

Series 8: Federal Communications Commission, 1940-1959 and undated

Series 9: DuMont Laboratories, Marketing and Sales, 1939-1961 and undated

Series 10: Telecommunications for Venezuela, 1952-1957 and undated

Series 11: Du Mont Network, 1944-1952 and undated

Series 12: Du Mont Publications, 1933-1963 and undated

Series 13: Photographs, 1928-1960 and undated

Series 14: Clippings/Scrapbooks, 1933-1962

Series 15: Non-Du Mont Publications, 1892, 1907-1963 and undated

Series 16: Audiovisual Materials, 1948-1955
Biographical / Historical:
Allen Balcom Du Mont was born Jan. 29, 1901, in Brooklyn, NY to S. William Henry Beaman and Lillian Felton Balcom Du Mont. He contracted poliomyelitis when he was eleven and was confined to bed for nearly a year. During his illness, he began to amuse himself with a crystal radio set; by year's end, he had built a receiving and transmitting set. He was licensed as a ship's wireless operator when he was fifteen, and took a job a year later as a radio operator on a passenger vessel that ran between New York and Providence, RI. He worked as a radio operator for the next seven years.

Du Mont graduated in 1924 from the Rensselaer Polytechnic Institute in Troy, NY, with a degree in electrical engineering. He had already begun his first invention for the Sound Operated Circuit Controller, a device that turns a switch on or off when it hears a sharp sound; he used it to turn off his radio during commercials with a hand clap. Du Mont began working for the Westinghouse Lamp Company (later a division of the Westinghouse Electric Corporation), raising their output of radio tubes from 500 a day to 5,000 an hour in four years. For this, he received the Westinghouse Achievement Award in 1927. He left Westinghouse to become chief engineer at the De Forest Radio Company in 1928; his inventions increased output there to 30,000 radio tubes a day, and he was promoted to vice president in charge of production. In 1929, he received his first patent, for a radio tube mounting device.

He also worked with television at De Forest, using mechanical receivers with a spinning "Nipkow disk" that scanned electrical impulses and gave the effect of a motion picture. The De Forest experimental transmitter, W2XCD, in Passaic, NJ, broadcast television programs in 1930. Du Mont quickly concluded that there was no future in scanning discs; they produced a small, dark picture, and were difficult to build correctly. Others had developed television pictures that were produced by an electronic beam scanning rapidly across a florescent screen at the end of a tube. However, those cathode ray tubes were still imported from Germany, were very expensive, and burned out after only twenty five to thirty hours.

Du Mont left his job at De Forest in 1931 and started a cathode ray manufacturing business in a garage laboratory at his home. He developed a tube that lasted a thousand hours and could be manufactured inexpensively. There was almost no market for his tubes; gross sales income the first year was only $70. However, the tubes were an integral part of the cathode ray oscillograph, an instrument widely used in physics laboratories that measures and records changes in electrical current over time. The business, incorporated in 1935 as DuMont Laboratories, Inc., prospered in the oscillograph market. DuMont Labs moved in 1933 into a series of empty stores, then to a plant in Passaic, NJ, in 1937. Du Mont also acted as consultant to manufacturers with cathode ray tube problems and served as an expert witness in patent litigations.

Du Mont used the money he made from oscillographs to develop television. His innovations in making precise, quickly manufactured, inexpensive, long lasting cathode ray tubes made commercial television possible. In 1938, Du Mont sold a half interest in his company to the Paramount Pictures Corporation to raise capital for broadcasting stations. In 1939, the company became the first to market a television receiver for homes, and was part of a major display at the 1939 World's Fair in New York. Television development and sales were cut off by World War II, since DuMont Laboratories converted entirely to wartime production of oscillographs and to radar research. DuMont Laboratories returned to television production in 1946 and was the first company to market a postwar television set. By 1951 the company grossed $75 million a year and had four plants manufacturing television sending and receiving equipment in Passaic, Allwood, East Paterson, and Clifton, NJ. Du Mont had become the television industry's first millionaire. He was chosen in a Forbes magazine poll as one of the twelve foremost business leaders of America that same year, and was once characterized as "one of the very few inventors in the annals of American industry who have made more money from their inventions than anyone else has" (Rice, 36).

Du Mont began an experimental television station, W2XTV, in Passaic, NJ, in 1939. He added WABD (later WNEW TV) in New York City, WTTG in Washington, D.C., and WDTV (later KDKA) in Pittsburgh, PA. He concentrated on technology and business, leaving entertainment to others in the company. However, the DuMont Network "featured such names as Ernie Kovacs, Morey Amsterdam, Ted Mack, Ernest Borgnine, Jan Murray, and Dennis James. Its long running variety hour, Cavalcade of Stars, showcased not only Jackie Gleason but The Honeymooners, which made its debut as a Cavalcade sketch" (Krampner, 98). The 1950s superhero Captain Video became famous on the DuMont network, and Bishop Fulton Sheen's inspirational show, "Life is Worth Livinq," won surprisingly high ratings (Watson, 17). Ultimately, America's fourth network failed: in 1955, DuMont Broadcasting separated from Du Mont Laboratories, Inc., becoming the Metropolitan Broadcasting Company and, with the addition of other properties, Metromedia, Inc.

Du Mont testified frequently before the Federal Communications Commission to set technical standards for American television broadcast between 1945 and 1952. In 1946, Du Mont's company was one of several to oppose the Columbia Broadcasting System's petition to the FCC to establish color television standards; Du Mont preferred to wait for further research to develop all electronic color television, rather than the mechanical method CBS favored. He felt that method produced a picture far less than optimal, and would have required persons who did not own color sets to purchase adapters to receive broadcasts being produced in color. Standards were developed by the National Television Standards Committee in 1951 1953; the Federal Communications Commission accepted them in 1953, and regular transmission of color programs began on the major networks, including the DuMont Network, in 1954.

Sales of television receivers from DuMont Laboratories, Inc. peaked in 1954; by the late 1950s, the company was losing money. The Emerson Radio and Phonograph Company purchased the division that produced television sets, phonographs, and high fidelity and stereo equipment in 1958. In 1960 remaining Du Mont interests merged with the Fairchild Camera and Instrument Corporation. Du Mont was president of DuMont Laboratories, Inc., until 1956, when he became chairman of the Board of Directors. His title changed to Chairman and General Manager in 1959. In 1961 he became Senior Technical Advisor, Allen B. Du Mont Laboratories, Division of Fairchild Camera and Instrument Corporation.

Du Mont received many awards for his work, including honorary doctorates from Rennselaer (1944), Brooklyn Polytechnic Institute (1949), Fairleigh Dickinson College (1955), and New York University (1955). He received the Marconi Memorial Medal for Achievement in 1945, and an American Television society award in 1943 for his contributions to the field. In 1949, he received the Horatio Alger Award, "a yearly prize bestowed by the American Schools and Colleges Association on the man whose rise to fortune most nearly parallels the virtuous careers of Ben the Luggage Boy and Tattered Tom" (Rice, 35). He held more than thirty patents for developments in cathode ray tubes and other television devices. His inventions included the "magic eye tube" once commonly seen on radios and the Duovision, a television that could receive two programs simultaneously. Du Mont was also noted for success in predicted log power boat racing; in his television equipped Hurricane III, he became the national champion of the power cruiser division of the American Power Boat Association in 1953 1955 and 1958. Du Mont died November 15, 1965; his obituary appeared on the front page of the New York Times. He was survived by Ethel Martha Steadman, whom he married in 1926, and their two children, Allen Balcom, Jr., and Yvonne.

Sources

Current Biography 1946, pp. 162 164. Krampner, Jon. "The Death of the DuMont [sic] Network: A Real TV Whodunit." Emmy Magazine (July August 1990): 96 103.

Obituary, New York Times, 16 November 1965, 1:3.

Rice, Robert. "The Prudent Pioneer." The New Yorker, 27 Jan. 1951.

Watson, Mary Ann. "And they Said 'Uncle Fultie Didn't Have a Prayer . . . "11 Television Quarterly 26, no. 3(1993): 16 21.

Who's Who in America, 1962.
Related Materials:
Materials in the Archives Center

Edward J. Orth Memorial Archives of the New York World's Fair, 1939-1940

Warshaw Collection, Worlds Expositions, New York World's Fair, 1939 (AC0060)

Larry Zim World's Fair Collection (AC0519)

George H. Clark "Radioana" Collection, ca. 1880-1950 (AC0055)

Division of Work and Industry

Related artifacts consist of cathode ray tubes, oscillographs, television receivers (including a Duoscope), and other instruments. See accession #:EM*315206, EM*315208, EM*315209, EM*327728, EM*327735, EM*327742, EM*327743, EM*327745, EM*327749, EM*327751, EM*327756, EM*327758, EM*327759, EM*327760, EM*327763, EM*327770, EM*328155, EM*328178, EM*328182, EM*328193, EM*328198, EM*328200, EM*328209, EM*328212, EM*328224, EM*328231, EM*328247, EM*328253, EM*328258, EM*328264, EM*328269, EM*328271, EM*328277, EM*328280, EM*328282, EM*328283, EM*328286, EM*328299, EM*328305, EM*328306, EM*328315, EM*328316, EM*328322, EM*328325, EM*328327, EM*328336, EM*328337, EM*328343, EM*328348, EM*328352, EM*328353, EM*328366, EM*328368, ZZ*RSN80323A74, ZZ*RSN80552U05, ZZ*RSN80748U09, ZZ*RSN80748U11, ZZ*RSN80844U09, and ZZ*RSN81576U01.

Library of Congress

Records of the Allen B. DuMont Laboratories, Inc. 1930 1960 (bulk 1945 1960). 56 lin. ft. Consists of nine series: Administrative Files, 1935 1960; General Correspondence, ca. 1930 1960; Interoffice Correspondence, ca. 1935 1960; Financial Records, 1932 1960; Sales and Advertising File, 1936 1960; Production and Engineering File, 1932 1960; Television File, ca. 1935 1960; Hearings File, 1935 1957; and General Miscellany, ca. 1937 1960. National Union Catalog of Manuscript Collections number 68 2021; National Inventory of Documentary Sources number 2.1.243.

Wayne State University, Walter P. Reuther Library, Archives of Labor and Urban Affairs

John H. Zieger Papers, 1942 1980. 1 box (type not specified). Correspondence, clippings, leaflets, and memoranda, related to Zieger's union activities with Western Electric Employees Association and Allen B. Du Mont Laboratories. National Union Catalog of Manuscript Collections number 91 2872.
Provenance:
Immediate source of acquisition unknown.
Restrictions:
Collection is open for research. Gloves must be worn when handling unprotected photographs and negatives. Special arrangements required to view materials in cold storage. Using cold room materials requires a three hour waiting period. Only reference copies of audiovisual materials may be used. Contact the Archives Center for more information: archivescenter@si.edu.
Rights:
Collection items available for reproduction, but the Archives Center makes no guarantees concerning copyright restrictions. Other intellectual property rights may apply. Archives Center cost-recovery and use fees may apply when requesting reproductions.
Topic:
Electricity  Search this
Television broadcasting  Search this
Televisions -- advertising  Search this
Television  Search this
Genre/Form:
Clippings -- 20th century
Newsletters
Scrapbooks -- 20th century
Notebooks
Motion pictures (visual works)
Photographs -- 20th century
Citation:
Allen Balcom Du Mont Collection, 1929-1965, Archives Center, National Museum of American History.
Identifier:
NMAH.AC.0018
See more items in:
Allen Balcom Du Mont Collection
Archival Repository:
Archives Center, National Museum of American History
EDAN-URL:
ead_collection:sova-nmah-ac-0018
Additional Online Media:

Goya Foods, Inc. Collection

Creator:
Unanue, Prudencio  Search this
Goya Foods, Inc.  Search this
Unanue family  Search this
Extent:
20 Cubic feet (62 boxes, 6 oversize folders)
8 sound recordings
15 video recordings
Type:
Archival materials
Collection descriptions
Sound recordings
Video recordings
Photographs
Packaging
Calendars
Clippings
Color prints (photographs)
Cookbooks
Date:
undated
1856-2000
bulk 1960-2000
Summary:
Goya Foods, Inc., supported the cultural life of various communities in the United States and Puerto Rico. The company's current headquarters is in Secaucus, New Jersey. Photographs, calendars, sales promotional materials, cookbooks, packaging, and news clippings. Photographs depict primarily company sponsored events, but a few are family pictures.
Scope and Contents:
The Goya Foods, Incorporated Collection documents the history of the company from the 1960s to 2000. (A few earlier documents pertaining to Unanue and Sons and family photographs can be found in the collection, as well.) Materials include photographs, calendars, sales promotional materials, cookbooks, recipe packages, point-of-purchase items, and box and can labels, scrapbooks, and clippings files. Sound recordings, televisions advertisements, and anniversary video productions are also included. The material documents sales meetings, plant activities, and workers' events as well as the office life of the company and the philanthropic efforts and community activities of Goya Foods, Incorporated. Series 1, History and Biography 1960s-1990s, includes photographs and biographies of the Unanue family members. Also includes company anniversary programs. Series 2, United States Publicity Materials, 1970-2000, undated, contains extensive files of news clippings (compiled by an outside agency) arranged in chronological order. Also, press releases and publicity materials and copies of the newsletter La Voz Femenina[2], 1982-1989. Series 3, United States Photographs, 1960s-1990s, includes photographs of Goya "sponsored" activities, which took place in the United States. The majority of the photos are unlabeled and undated. The series is divided into twelve subseries. Subseries 3.1, Parades and Festivals, 1966-1999, include parades and festivals which Goya participated in, mainly in New York City and New Jersey. For many parades, Goya created a special float for participants to ride on. Many parades feature pageant contestants (see Subseries D). Tito Puente is a frequent performer. Subseries 3.2, Parties and Banquets, 1970s-1990s, include many of the banquets and parties included are related to the various parades and pageants, this may or may not be obvious from looking at the photographs. Also included are employee parties. Subseries 3.3, Community Events, 1970s-1990s, Goya prides itself on its civic work within the Hispanic communities of the United States. This subseries reflects many of the events Goya has sponsored or been a part of, including its support of the Manhattan Valley Golden Age Senior Center and Casa de Don Pedro, a home for children. Subseries 3.4, Pageants, 1980s-1990s, include beauty pageants sponsored throughout the 1980s and 1990s, usually associated with a community parade (for example, a Dominican Parade Pageant). Sometimes the photos from the pageants and related events are included, though the parades themselves can be found in Subseries A. Subseries 3.5, Employees, Plants, and Offices, 1960s-1990s, include photographs of Goya employees (both line workers and executives), offices, and plant facilities. Events in which employees participated (dances, parties, and picnics) are included here. Subseries 3.6, Awards, 1970s-1990s, include awards given to the Unanues or Goya Foods, Incorporated by various organizations and awards given to others by Goya. Subseries 3.7, Celebrities, 1980s-1990s, mainly events with celebrities in attendance. Prominent people include: Cardinal Cooke, Gloria Estefan, Michael J. Fox, Ed Koch, Spike Lee, David Letterman, Olga Elena Mattei, and Tito Puente. Subseries 3.8, Sporting Events, Teams, and Awards, 1970s-1990s, soccer, baseball, bowling, volleyball, and softball teams are included, as well as little league teams and sporting workshop participants (mainly children with "professional" players). Teams are mostly Goya sponsored, though some professional players appear. Subseries 3.9, Concerts, 1980s-1990s, include Tito Puente, Eddie Palmieri, and Willie Colón concerts at Penns Landing, plus multi-city Festival de Musica Goya, 1990. Subseries 3.10, Trade Shows, 1966, 1980s, include Food expositions, trade shows, and demonstrations. Subseries 3.11, Travel, 1970s-1990s, trips taken by [presumably] Goya employees. Santo Domingo, Peru, and Haiti were destinations. Subseries 3.12, Unidentified, 1970s-1990s Sub-subseries 3.12.1, Parade related events, 1980s-1990s Sub-subseries 3.12.2, Other, 1970s-1990s Series 4, United States Corporate Materials, 1960s-1990s, includes product labels and packaging, advertising materials, press kits, and memos. Series 5, Puerto Rican Publicity Materials, 1980s-2000, consists of publications arranged chronologically within each title. Series 6, Puerto Rican Photographs, 1960s-2000; undated, include photographs documenting events sponsored by Goya in Puerto Rico. The majority of the photographs were not identified or dated. The items that could be identified were arranged by subject including parades, parties, banquets, community events, employees, plants, offices, award ceremonies, sporting events, travel and products. Subseries 6.1, Parades, 1977, include images from one parade, Reina el Dario la Prenza. Subseries 6.2, Parties and Banquets, 1970-1996, primarily document employee parties. Subseries 6.3, Community Events, 1972-1999; undated, documents Goya's involvement with the Puerto Rican community and some of the events that the company sponsored. Subseries 6.4, Employees, Plants, and Offices, 1961-1999, undated, include images of Goya employees (both line workers and executives), offices, and plant facilities. Events in which employees participated (dances, parties, and picnics) are included here.

Subseries 6.5, Awards, 1970s-1996; undated, awards given to the Unanues or Goya Foods, Incorproated by various organizations and awards given to others by Goya. Subseries 6.6, Sporting Events, Teams, and Awards, 1970s, contains one (1) folder of sporting events and teams sponsored by Goya. Subseries 6.7, Travel, 1960s; undated, document trip(s) taken by [presumably] Goya employees primarily to Boca Cagrejos and Puerto Rico. Subseries 6.8, Products, 2000, undated, contain images of Goya products and of a photograph shoot for an advertisement. Series 7, Puerto Rican Corporate Materials, 1970s-2000, included are office forms, blank letterhead, advertising materials, press kits, annual reports, and newsletters. Series 8, Audiovisual Materials, 1990s; undated, consists of commercials and biographical programs on the Unanues. ** No reference copies exist for most audiovisual materials; please see the Reference Archivist for availability in viewing.
Arrangement:
The collection is arranged in eight (8) series: Series 1, History and Biography 1960s-1990s, Series 2, United States Publicity Materials, 1970-2000; undated Series 3, United States Photographs, 1960s-1999; undated Subseries 3.1, Parades and Festivals, 1966-1999 Subseries 3.2, Parties and Banquets, 1970s-1990s Subseries 3.3, Community Events, 1970s-1990s Subseries 3.4, Pageants, 1980s-1994 Subseries 3.5, Employees, Plants, and Offices, 1960s-1990s Subseries 3.6, Awards, 1970s-1990s Subseries 3.7, Celebrities, 1980s-1990s Subseries 3.8, Sporting Events, Teams, and Awards, 1970s-1990s Subseries 3.9, Concerts, 1987-1990; undated Subseries 3.10, Trade Shows, 1966-1994; undated Subseries 3.11, Travel, 1970s-1996 Subseries 3.12, Unidentified, 1970s-1990s Sub-subseries 3.12.1, Parade related events, 1983-1993 Sub-subseries 3.12.2, Other, 1970s-1992; undated Series 4, United States Corporate Materials, 1960s-1990s Series 5, Puerto Rican Publicity Materials, 1980s-2000 Series 6, Puerto Rican Photographs, 1960s-2000; undated Subseries 6.1, Parades, 1977 Subseries 6.2, Parties and Banquets, 1970-1996 Subseries 6.3, Community Events, 1972-1999, undated Subseries 6.4 Employees, Plants, and Offices, 1961-1999, undated Subseries 6.5, Awards, 1970s-1996, undated Subseries 6.6, Sporting Events, Teams, and Awards, 1970s Subseries 6.7, Travel, 1960s, undated Subseries 6.8, Products, 2000, undated Series 7, Puerto Rican Corporate Materials, 1970s-2000; undated Series 8, Audiovisual Materials, 1990s, undated
Biographical / Historical:
Prudencio Unanue (1886-1976) was born in the Basque region of northern Spain. He immigrated to the island of Puerto Rico in 1902 and married Carolina Casal (1890-1984) in 1921. In 1916, he moved to New York where he studied business and worked for a customs agency. Missing the tastes and smells of home cooking, the Unanues believed that there was an expanding immigrant market for the ingredients of "authentic Spanish cuisine." In 1936, they opened Unanue, Incorporated, a warehouse on Duane Street in lower Manhattan, to supply corner stores or bodegas. Over thirty years, the Unanue and Sons import business grew tremendously. Eventually, the business began to do its own food processing, canning, and packaging. In 1958, Goya Foods bought its first factory in Brooklyn, New York. The Unanues and Sons Company purchased the name "Goya"[1] in 1936 from a Moroccan sardine supplier for one dollar. In 1946, the company changed its name to Unanue and Sons, Incorporated. It assumed the name Goya Foods, Incorporated in 1961, although it had used the name Goya for its products since 1936. Goya Foods Company continued to innovate, pioneering television advertising in Puerto Rico. During the 1960s, Goya Foods sought out opportunities to expand its customer base as larger numbers of Caribbean immigrants moved into the United States. By sponsoring music festivals, sports teams, and other activities Goya Foods supported the cultural life; parades, beauty pageants, festivals, of various communities in the United States and Puerto Rico. In 1974, Goya Foods moved to its current office headquarters and factory building in Secaucus, New Jersey. By 2000, Goya owned factories in upstate New York, California, Illinois, New Jersey, Massachusetts, Texas, Florida, as well as Puerto Rico, the Dominican Republic, and Spain.
Footnotes:
[1] Francisco de Goya (1746-1828) was an influential Spanish artist whose paintings reflected the historical upheavals of his time. For many, the art of Francisco de Goya truly revealed Spain because he painted all of its people.

[2] Note that words in Spanish are set off in italics; periodical titles are underlined.
Related Materials:
Government of Puerto Rico Division of Community Education Posters, Teodoro Vidal Collection, and Tito Puente Papers.
Separated Materials:
The Division of Culture and the Arts holds items related to this collection including promotional items, display props, a neon sign, products and containers, and clothing. See accession number, 1999.3017.
Provenance:
This collection was donated to the National Museum of American History in 1999 by Goya Foods, Inc. through Rafael Toro, Director of Public Relations.
Restrictions:
The collection is open for research use. Physical Access: Researchers must handle unprotected photographs with gloves. Researchers must use reference copies of audio-visual materials. When no reference copy exists, the Archives Center staff will produce reference copies on an "as needed" basis, as resources allow. Technical Access: Do not use when original materials are available on reference video or audio tapes.
Rights:
Collection items available for reproduction, but the Archives Center makes no guarantees concerning copyright restrictions. Reproduction permission from Archives Center: fees for commercial use. All duplication requests must be reviewed and approved by Archives Center staff.
Topic:
advertising -- Food  Search this
advertising -- 1950-2000  Search this
Parades -- United States  Search this
Ethnic food industry  Search this
Family-owned business enterprises  Search this
Food  Search this
Genre/Form:
Photographs -- Black-and-white photoprints -- Silver gelatin -- 1950-2000
Packaging
Calendars
Clippings -- 20th century
Color prints (photographs)
Cookbooks
Citation:
Goya Foods, Incorporated Collection, Archives Center, National Museum of American History
Identifier:
NMAH.AC.0694
See more items in:
Goya Foods, Inc. Collection
Archival Repository:
Archives Center, National Museum of American History
EDAN-URL:
ead_collection:sova-nmah-ac-0694
Additional Online Media:

Nike Advertising Oral History and Documentation Collection

Interviewer:
Center for Advertising History, Archives Center  Search this
Ellsworth, Scott, Dr.  Search this
Creator:
Nike, Inc.  Search this
Names:
Adidas  Search this
Asics  Search this
Nike, Inc.  Search this
Wieden & Kennedy  Search this
Interviewee:
Onitsuka  Search this
Bedbury, Scott  Search this
Bowerman, William  Search this
Brown, John A.  Search this
Champ, Janet  Search this
Clarke, Tom  Search this
Clow, Lee  Search this
Conlon, Jerry  Search this
Davenport, Bill  Search this
Dolan, Liz  Search this
Donohue, Richard  Search this
Farris, Nelson  Search this
Hale, Cindy  Search this
Hoffman, Susan  Search this
Jackson, Bo  Search this
Jaqua, John  Search this
Johnson, Jeff  Search this
Kitami, Shoji  Search this
Knight, Phillip  Search this
McConnell, Pam  Search this
Moore, Charlotte  Search this
Moore, Kenny  Search this
Moore, Peter  Search this
Onitsuka, Kimachiro  Search this
Parker, Mark  Search this
Riswold, Jim  Search this
Robinson, Charles  Search this
Sakaguchi, Tokio  Search this
Stobie, Patsy Mest  Search this
Strasser, Robert (marketing executive)  Search this
Thomashow, Mark  Search this
Wieden, Dan  Search this
Extent:
12 Cubic feet (25 boxes)
Type:
Archival materials
Collection descriptions
Oral history
Videotapes
Tear sheets
Clippings
Audiotapes
Fliers (printed matter)
Advertising fliers
Commercials
Interviews
Place:
Beaverton (Or.)
Portland (Oregon)
Date:
1958 - 1992
Summary:
The Nike Advertising Oral History and Documentation Collection is the result of a two-year study of advertising of Nike athletic shoes. The effort was supported in part by a grant from Nike, Inc. Thirty-one oral history interviews were conducted with advertising, marketing and product development executives at Asics, Nike, John Brown & Co., Chiat/Day/Mojo and Wieden & Kennedy. A variety of related materials were gathered by the Center for Advertising History staff. The objective of the project was to create a collection that documents, in print and electronic media, the history and development of the company and its advertising campaigns.
Scope and Contents:
This collection consists of thirty-one oral history interviews conducted by historian Scott Ellsworth with advertising, marketing and product development executives at Asics, Nike, John Brown & Co., Chiat/Day/Mojo and Wieden & Kennedy and related materials collected by the Center for Advertising History staff. There are audiocassettes (original and reference), 1/4" open reel audiotape (master), 3/4" videotapes, and VHS videotapes.
Arrangement:
The collection is rganized into seven series.

Series 1, Research Files, 1979-1992

Subseries 1.1, Materials Compiled by the Center for Advertising History, 1979-1992

Subseries 1.2, Material Compiled by Nike, 1982-1992

Series 2, Interviewee Files, 1990-1992

Series 3, Oral History Interviews, 1990-1992

Subseries 3.1, Original Audiotapes (audio cassette), 1990-1992

Subseries 3.2, Researcher copies (audio cassette), 1990-1992

Subseries 3.3, Preservation masters (1/4 inch audiotape), 1990-1992

Series 4, Television Commercials, 1977-1990 and undated

Subseries 4.1, Master Copies, 1977-1990 and undated

Subseries 4.2, Researcher copies, 1977-1990 and undated

Series 5, Print Advertisements, 1985-1993

Subseries 5.1, Ad Slicks, 1985-1993

Subseries 5.2, Slides, 1989 and undated

Series 6, Trade Catalogues and Photographs, 1958-1982

Series 7, Administrative Files, 1982-1990
Biographical / Historical:
The Nike Advertising Oral History and Documentation Collection is the result of a two-year study of advertising of Nike athletic shoes. The effort was supported in part by a grant from Nike, Inc. Thirty-one oral history interviews were conducted with advertising, marketing and product development executives at Asics, Nike, John Brown & Co., Chiat/Day/Mojo and Wieden & Kennedy. A variety of related materials were gathered by the Center for Advertising History staff. The objective of the project was to create a collection that documents, in print and electronic media, the history and development of the company and its advertising campaigns.

The consistently high quality of this advertising, its award-winning artistic and creative innovations, and its contribution to the fitness movement in America combine to make this a significant chapter in the history of contemporary American advertising.

One aim of the project was to record the process of decision-making in the creation of successful ad campaigns, a process not often documented in the surviving records. Topics addressed in the oral history interviews include the origins of Nike and Nike advertising, the relationship between corporate culture and advertising, the place of advertising in overall marketing strategy, the development of brand image and identity, the nature of the creative process in producing effective advertising images, the use of athletes as endorsers, and Nikes'simpact on the popular culture. Well-known campaigns are examined in depth, including Nikes's, use of the Beatles tune "Revolution", the "I Love L.A Spots" produced in conjunction with the 1984 Olympics, the controversial billboards campaign, the award-winning "Bo Knows" spots, and a series of commercials directed by African-American filmmaker Spike Lee. The collection is also a rich source of visual imagery for researchers interested in the portrayal of athletes, women and African-Americans.
Related Materials:
Materials in the Archives Center

Alka-Seltzer Documentation and Oral History Collection, 1953-1986 (AC0184)

N. W. Ayer Advertising Agency Records, 1849-1851, 1869-1996 (AC0059)

Campbell Soup Advertising Oral History and Documentation Project, 1904-1989 (AC0367)

Cover Girl Make-Up Advertising Oral History and Documentation Project, 1959-1990 (AC04374)

Federal Express Oral History and Documentation Project Collection, 1972-1987 (AC0306)

Caroline R. Jones Collection, circa 1942-1996 (AC0552)

Marlboro Oral History and Documentation Project, circa 1926-1986 (AC0198)

Pepsi Generation Oral History and Documentation Collection, 1938-1986 (AC0092)

Rob and Julie Strasser Collection, 1970-1990 (AC0525)
Provenance:
The collection was donated by Nike, Inc. in 1991 and 1992.
Restrictions:
The collection is open for research use.
Rights:
Collection items available for reproduction, but the Archives Center makes no guarantees concerning copyright restrictions. Other intellectual property rights may apply. Archives Center cost-recovery and use fees may apply when requesting reproductions.
Topic:
Women in the advertising industry  Search this
Sports for women  Search this
Sports  Search this
Women in advertising  Search this
Television advertising  Search this
Signs and signboards -- 1970-2000  Search this
Slogans  Search this
Marketing  Search this
Music in advertising  Search this
Commercial art  Search this
Endorsements in advertising  Search this
Broadcast advertising  Search this
Business -- History  Search this
Basketball  Search this
advertising -- History  Search this
Track and field  Search this
Copy writers  Search this
Athletes  Search this
Shoes -- 1970-2000  Search this
Motion picture producers and directors  Search this
African American athletes  Search this
Running -- 1970-2000  Search this
Running shoes -- 1970-2000  Search this
Athletic shoes -- 1970-2000  Search this
Shoe industry -- 1970-2000  Search this
Genre/Form:
Oral history
Videotapes
Tear sheets
Clippings
Audiotapes
Fliers (printed matter)
Advertising fliers
Commercials
Interviews -- 1970-1990
Citation:
Nike Advertising Oral History and Documentation Collection, 1958-1992, Archives Center, National Museum of American History, Smithsonian Institution
Identifier:
NMAH.AC.0448
See more items in:
Nike Advertising Oral History and Documentation Collection
Archival Repository:
Archives Center, National Museum of American History
EDAN-URL:
ead_collection:sova-nmah-ac-0448
Additional Online Media:

Blumenthal Brothers Chocolate Company Records and Blumenthal Family Papers

Creator:
Blumenthal Brothers Chocolate Company (Philadelphia, Pa.)  Search this
Illustrator:
Blumenthal, M.L.  Search this
Donor:
Blumenthal, Joseph  Search this
Blumenthal, Barbara B.  Search this
Names:
Blumenthal, Moses Lawrence  Search this
Extent:
2 Cubic feet (6 boxes)
Type:
Archival materials
Collection descriptions
Family papers
Indentures
Financial records
Legal records
Photographs
Clippings
Business records
Reports
Newsletters
Writings
Correspondence
Contracts
Articles
Advertising
Date:
1856-2010
bulk 1900-1969
Summary:
Records from Blumenthal Brothers Chocolate Company, manufacturers of chocolate and cocoa products, including well-known candies such as Snocaps, Raisinets, and Goobers. They were located in Philadelphia, Pennsylvania. The company was sold to Ward Foods Incorporated in 1969. This collection also includes material collected by and about the Blumenthal family and from M.L. Blumenthal, noted illustrator of the early 20th century.
Scope and Contents:
The collection documents the Blumenthal Brothers Chocolate Company (B*B) business from its founding in 1900. The collection also documents Blumenthal family history and contains material collected by them pertaining to the Blumenthal Brothers Chocolate Company. Family papers also include land indenture and real estate documents; photographs; letters, writings and ephemera relating to various family members, including papers relating to M.L. Blumenthal's (Moses Lawrence Blumenthal) career as an illustrator during the early 20th century.

The collection is organized in two series.

Series 1: Blumenthal Brothers Chocolate Company Records, 1856-2009, undated. This series contains historical writings about the company; advertising; photographs of employees, packaging, machinery, and display of the products and the production process. There are also photographs of the company's buildings. This series also includes business papers such as correspondence, contracts, legal and financial documents; reports and papers relating to production; annual reports; account books, bound volumes of the company's newsletter, "Chocolate Chat"; news clippings, and deeds. There are also annual reports for Ward Foods Incorporated, the successor to Blumenthal Brothers after its purchase of the company in 1969. The series is arranged chronologically.

Series 2: Blumenthal Family Papers, 1902-2010, undated. This series includes material collected by various family members pertaining to Blumenthal Brothers as well as family history. These items include correspondence, photographs, advertising, e-mails, and family information in many forms. This series includes copies of formal histories compiled by Mike Blumenthal. This series also includes material relating to the career of Moses Lawrence (M.L.) Blumenthal as an illustrator, including correspondence with major publications of the early 20th century, travel writings, personal correspondence, and a letter from James Montgomery Flagg, creator of one of the iconic depictions of "Uncle Sam". The series is arranged chronologically.
Arrangement:
The collection is organized in two series.

Series 1: Blumenthal Brothers Chocolate Company, 1856-2007, undated

Series 2: Blumenthal Family Papers, 1902-2010, undated
Biographical / Historical:
According to family research, Samuel Blumenthal entered the United States from Bavaria, Germany in 1849 and his future wife, Henrietta Sternberger, entered the United States in 1859. They married in Philadelphia, Pennsylvania in 1864 and settled in Wilmington, North Carolina where they began a family. They moved to Philadelphia in 1887.

Samuel and Henrietta's son, Joseph, founded the Peerless Extract Company in 1895, and by 1900 the business has become Blumenthal Brothers Extract Company. Brothers Joseph, Abraham, Aaron, Jacob, and Moses signed a partnership agreement in 1905. By 1909 they began cocoa cake and powder production. In 1910 they purchased land in the Bridesburg section of Philadelphia for a new factory and by 1911 the building was in use. This site was expanded over the years and was the main office and plant for the company.

Over the course of the next fifty years, the company developed and introduced well-known chocolate candies such as Goobers (1925), Raisinets (1926) and later Snocaps and Buddy Bars. Blumenthal Brothers products and their logo B*B became familiar to the chocolate-buying public. The brothers ran the company collectively with Joseph Sr. as president and material buyer, Aaron as factory manager, Jacob as coating department sales manager, Meyer as the New York City sales manager, Abraham as the southern states salesman, and Moses as a part-time employee. Moses' primary career was as the illustrator, M.L. Blumenthal, doing work for such publications as The Saturday Evening Post, The National Magazine, Collier's, the Associated Press, and others.

Blumenthal Brothers candies took advantage of the burgeoning motion picture business. One of their early molded chocolates was in the shape of Jackie Coogan who had become famous playing "the Kid". The B*B candies were boxed and portioned perfectly for the sale to and enjoyment of the movie going public. They also produced cocoa and coating products for the industrial and home markets.

In the late 1930s and 1940s the second generation of Blumenthals joined the company, sons of the founding brothers. These were Bernhard "Bud", Samuel, Joseph Jr., Lawrence, Mike, J. Robert, and Jack. Joseph Jr., Bud, and Larry joined the armed forces during World War II. Additional real estate was purchased in 1948 as the company expanded and sales grew. By 1950, the company's Golden Jubilee, sales topped $10,000,000. They began producing holiday specific candies in 1951 and issued public bonds for investors beginning in 1958.

The 1960s saw the company employing television advertisements beginning in 1961 on the National Broadcasting Network (NBC). In 1968 papers for a merger with Ward Foods Incorporated were signed and as of January 30, 1969 the sale was finalized. By May 1969 the company name was changed to Ward Chocolate Company and was out of Blumenthal family control.
Separated Materials:
Materials at the National Museum of American History

The Division of Work and Industry holds the following objects: one metal tin stamped "Sweet Milk Chocolate Raisinets"; one small pasteboard box marked, "Raisinets", circa 1960; and one metal tin stamped, "Sunny South Sweet Milk Chocoate Peanuts", circa 1930. See accession 2015.0112.
Provenance:
Donated to the Archives Center in 2015, by Joseph and Barbara B. Blumenthal.
Restrictions:
The collection is open for research use. Researchers must handle unprotected photographs with gloves.
Rights:
Collection items available for reproduction, but the Archives Center makes no guarantees concerning copyright restrictions. Other intellectual property rights may apply. Archives Center cost-recovery and use fees may apply when requesting reproductions.
Topic:
Real property  Search this
Cocoa  Search this
Chocolate industry -- History -- United States  Search this
Chocolate factories -- Pennsylvania  Search this
Chocolate  Search this
Candy  Search this
Factories -- Pennsylvania  Search this
Genre/Form:
Family papers -- 20th century
Indentures -- 19th century
Financial records -- 20th century
Legal records -- 20th century
Indentures -- 20th century
Photographs -- Black-and-white photoprints -- 20th century
Photographs -- Black-and-white negatives -- 20th century
Clippings -- 20th century
Business records -- 20th century
Reports -- 1910-1940
Newsletters -- 1940-1950
Reports -- 1970-1980
Writings
Family papers -- 19th century
Correspondence -- 20th century
Contracts -- 20th century
Articles -- 20th century
Advertising -- 20th century
Citation:
Blumenthal Brothers Chocolate Company Records and Blumenthal Family Papers, 1856-2010, Archives Center, National Museum of American History.
Identifier:
NMAH.AC.1344
See more items in:
Blumenthal Brothers Chocolate Company Records and Blumenthal Family Papers
Archival Repository:
Archives Center, National Museum of American History
EDAN-URL:
ead_collection:sova-nmah-ac-1344
Additional Online Media:

Bobby Short Papers

Creator:
Short, Bobby  Search this
Names:
Carlyle Hotel New York, New York  Search this
Hildegarde, 1906-2005  Search this
Mercer, Mabel, 1900-1984  Search this
Minnelli, Liza  Search this
Putney, Charles  Search this
Photographer:
Bull, Clarence Sinclair, 1896-1979  Search this
Extent:
13.6 Cubic feet (35 boxes)
Type:
Archival materials
Collection descriptions
Correspondence
Clippings
Business records
Music
Contracts
Photographs
Passports
Posters
Scrapbooks
Concert programs
Place:
New York (N.Y.) -- 20th century
Date:
1908-2006
Summary:
Bobby Short was a singer and pianist whose career spanned seven decades. An interpreter of American popular music, he became a performer in childhood and remained active until his death. He is best known for his more than 35 years as performer-in-residence at the Hotel Carlyle's Café Carlyle in New York City. This collection contains personal papers and photographs as well as business papers, musical materials and photographs relating to Mr. Short's career as a performing artist.
Scope and Contents:
This collection consists of personal materials relating to Mr. Short's childhood, family, and friends as well as business materials relating to his career as a performer. These include photographs, correspondence, business documents, periodicals, musical materials, manuscripts and awards. Most of the material is arranged chronologically. The container list is detailed as to the type and date of the materials.

Series 1, Personal Materials, circa 1908-2005. This series is divided into four Subseries: Early Life in Danville, Illinois; Awards, Honors, and Milestones; Personal Ephemera and Miscellaneous Publications; and Original Artworks owned by Bobby Short. Subseries 1 includes poems written in childhood and two high school annuals. Subseries 2 includes numerous citations and awards as well as three Grammy nominations. Subseries 4 contains small prints and sketches as well as larger works by various artists.

Series 2, Correspondence, circa 1950-2005. This Series is divided into three Subseries: Personal Correspondence; Correspondence with Celebrities and Notable People; and Business Correspondence and Related Materials. The material is arranged chronologically. The material in Subseries 1 and 2 consists of letters, telegrams, invitations, and notes.

Series 3, Photographs, circa 1908-2005. This Series is divided into six Subseries: With and of Family and Friends; With Celebrities and Notable People; Other Performers, Notable People, and Autographed; In Performance; Publicity, Fashion, and Advertising; and Photographs of Artworks Depicting Bobby Short.

Subseries 1 contains a number of early family photographs and early photographs of Bobby Short. Subseries 1 and 3 include photographs by Carl Van Vechten. Subseries 1 and 5 include photographs by Horst, Hurrell, and Scavullo. Subseries 4 contains photographs of Bobby Short in performance, both alone and with others.

Series 4, Contracts and Related Documents, 1953-2005. This series is divided into six Subseries: Appearances in the United States and Foreign Countries; Film, Radio and Television Appearances; Recording Contracts, Royalty Statements and Related Materials; Print, Radio and Television Advertising; Licensing Proposals; and Union and Labor Department Documents.

Subseries 1 is arranged as follows: Hotel Carlyle Contracts; United States Contracts arranged alphabetically by state. These are followed by foreign contracts arranged alphabetically by name of country. Subseries 2 is arranged as follows: contracts and related materials for radio appearances, television appearances and appearances in films. Subseries 3 consists of recording contracts and royalty statements arranged chronologically and by company. Subseries 4, 5, and 6 are arranged chronologically.

Series 5, Programs, Publicity, and Promotion, 1956-1996. This series is divided into three Subseries: Programs for Performances by Bobby Short; Newspaper Clippings and Magazines; and Promotional Materials.

Subseries 1 consists primarily of programs for performances at concert halls. Subseries 2 consists largely of newspaper and entertainment magazine notices from the 1950s and 1960s. Subseries 3 includes flyers, announcements and table cards.

Series 6, Special Events, 1963-2003. This series consists of materials relating to special events such as charity benefits and anniversary celebrations at which Short performed or was otherwise involved. Several of these events benefited the National Association for the Advancement of Colored People (NAACP).

Series 7, Musical Materials, circa 1920s-1995. This series consists of a variety of materials relating to music; publications, sheet music, lyrics, recording contracts, album covers, and two 45 rpm recordings. Song lists, discographies, and articles about music are included.

Series 8, Theatrical Productions as Producer or Investor, 1979-1988 This series consists of contracts and performance materials for productions for which Bobby Short acted as a producer and/or investor. Programs, correspondence, and publicity materials are included; also partnership documents and financial statements.

Series 9, Manuscripts, Research, and Publishing Materials, circa 1954-1997. This series is arranged in two Subseries: Writings: Bobby Short; Writings: Others.

Subseries 1 includes a partial manuscript for Black and White Baby and research and other materials for a proposed volume, Black Lady Singers, that was not written. Subseries 2 consists of miscellaneous writings by others including a partial script for a play, Tinsel Town, and a film script, Johnny Twennies.
Arrangement:
The papers are arranged in nine series

Series 1, Personal Materials, circa 1908-2005

Subseries 1, Early Life in Danville, Illinois, 1924-1942

Subseries 2, Awards, Honors and Milestones, 1964-2005

Subseries 3, Personal Ephemera and Miscellaneous Publications, 1937-2002

Subseries 4, Original Artworks Owned by Bobby Short, 1841-1990s

Series 2, Correspondence, circa 1938-2005

Subseries 1, Personal Correspondence, 1950s-2004

Subseries 2, Correspondence with Celebrities and Notable People, 1962-2004

Subseries 3, Business Correspondence and Related materials, 1938-2005

Series 3, Photographs, circa 1908-2005

Subseries 1, With and of Family and Friends, circa 1908-2005

Subseries 2, With Celebrities and Notable People, circa 1953-1990s

Subseries 3, Other Performers, Notable People, and Autographed, circa 1920s-1990s

Subseries 4, In Performance and Related Subjects, circa 1940s-2001

Subseries 5, Publicity, Fashion, and Advertising, circa 1930s-2000s

Subseries 6, Photographs of Artworks Depicting Bobby Short, circa 1960s-1990s

Series 4, Contracts and Related Documents, circa 1953-2005

Subseries 1, Appearances in the United States and Foreign Countries, circa 1953-2005

Subseries 2, Radio, Television, and Film Appearances, 1978-2000

Subseries 3, Recording Contracts, Royalty Statements and Related Materials, 1955-2003

Subseries 4, Print, Radio and Television Advertising, 1976-1997

Subseries 5, Licensing Proposals, 1984-2000

Subseries 6, Union and Labor Department Documents, 1981-2005

Series 5, Programs, Publicity, and Promotion, 1956-1996

Subseries 1, Programs for Performances by Bobby Short

Subseries 2, Newspaper Clippings and Magazines

Subseries 3, Promotional Materials

Series 6, Special Events, 1963-2003

Series 7, Musical Materials, circa 1920-1995

Series 8, Theatrical Productions as Producer or Investor, 1979-1988

Series 9, Manuscripts, Research, And Publishing Materials, circa 1954-1997

Subseries 1, Writings: Bobby Short

Subseries 2, Writings: Others
Biographical / Historical:
Bobby Short (Robert Waltrip Short) was born to Rodman and Myrtle Short on September 15, 1924, in Danville, Illinois. He was one of six surviving children. As part of the town's relatively small African American community, the Short family maintained a middle-class standard of living, even during the Great Depression. Rodman Short pursued several occupations but spent most of his life as a coal miner in West Virginia and was seldom at home. Myrtle Short, a domestic worker, was a fastidious housekeeper who expected a high standard of deportment in her children. In Bobby Short's first memoir, Black and White Baby, he wrote: "Except for our color, we conformed in almost every degree to the image of the white Anglo-Saxon Protestant-in our manners, our mores, and our way of life." Music was an important part of that life; many members of the extended family played instruments or sang, some professionally. Short first played a song by ear at the family upright piano when he was four years old and began his life-long love affair with words and music. Church, school, vaudeville, and minstrel shows provided his earliest musical influences and repertoire; his innate musicality and enthusiasm enabled him to become a skilled performer at an early age. By the time he was ten years old, he was playing and singing in local night spots and as far away as Indianapolis. At twelve, he was playing in vaudeville, at times billed as "the Miniature King of Swing." At thirteen, he returned to Danville, attended high school, and after graduating in 1942, left his home town to begin his professional life in earnest.

Short spent the 1940s and early 1950s as an increasingly successful entertainer in sophisticated night clubs and jazz venues in Chicago and other Midwestern cities, California, and New York, as well as Paris and London. While his early repertoire featured novelty songs and boogie-woogie, as he matured he embraced the standards of Cole Porter, George Gershwin, Irving Berlin, and other notable composers and song writers. He enthusiastically promoted the work of African American composers such as Duke Ellington, Cab Calloway, Fats Waller and Andy Razaf. His encyclopedic knowledge of popular songs, both the well-known and the obscure, gave his performances a freshness that delighted his audiences.

In 1956, Short moved to New York City, taking up residence in a Carnegie Hall studio apartment. His career as a "saloon singer" (his words) continued in New York and in frequent visits to the Midwest and California. He appeared in theatrical roles and began recording for Atlantic Records. In 1968 his concert at Carnegie Hall with Mabel Mercer led to his engagement at the intimate Café Carlyle at the Hotel Carlyle. He remained there, playing for six months of the year, for the rest of his life. His performances at the Carlyle made him a darling of society and an icon of sophisticated New York style. In the early 1970s his album "Bobby Short Loves Cole Porter" introduced him to a larger audience; he published his first memoir, Black and White Baby, in 1971.

Short recorded numerous albums, earning several Grammy nominations. He appeared on radio and television, occasionally acted on stage and was seen in small roles in several films. He produced "Black Broadway," a theatrical review featuring many veteran performers he had long revered; he was instrumental in the revival of Alberta Hunter's career. Four Presidents--Nixon, Carter, Clinton and Reagan--invited him to perform at the White House. When he was not at the Café Carlyle, he traveled extensively in the United States and abroad, appearing in both night clubs and symphony halls. Success enabled him to purchase a villa in the south of France. His second memoir, Bobby Short, the Life and Times of a Saloon Singer, was published in 1995. Short earned many awards and honors during his lengthy career and was named a Living Legend by the Library of Congress in 1999. He died in New York on March 21, 2005.

Sources: Short, Bobby. Black and White Baby, New York: Dodd, Mead & Company,1971. Short, Bobby (with Robert Mackintosh). Bobby Short, the Life and Times of a Saloon Singer, New York: Clarkson N. Potter, 1995.
Related Materials:
Objects (2006.0071): awards, clothing, medals, and a music portfolio, including thirteen sound recordings (1984.0134), are housed in the Division of Music, Sports, and Entertainment, National Museum of American History, Smithsonian Institution.
Provenance:
Bequeathed to the Smithsonian Institution by Bobby Short.
Restrictions:
This collection is open for research use.

Physical Access: Researchers must handle unprotected photographs with gloves. Researchers must use reference copies of audio-visual materials. When no reference copy exists, the Archives Center staff will produce reference copies on an "as needed" basis, as resources allow. Researchers must use photocopies of scrapbooks due to the fragility of the originals, unless special access is approved.

Technical Access: Listening to sound recordings requires special appointment; please inquire.
Rights:
Collection items available for reproduction, but the Archives Center makes no guarantees concerning copyright restrictions. Other intellectual property rights may apply. Archives Center cost-recovery and use fees may apply when requesting reproductions.
Topic:
Entertainment  Search this
Works of art  Search this
African American entertainers -- 20th century  Search this
Vaudeville  Search this
Pianists  Search this
Nightclubs  Search this
Popular music -- 20th century -- United States  Search this
Musicians -- 20th century  Search this
Music -- 20th century -- United States  Search this
Genre/Form:
Correspondence -- 20th century
Clippings
Business records -- 20th century
Music -- Manuscripts
Contracts
Photographs -- Black-and-white photoprints -- Silver gelatin -- 20th century
Passports
Posters
Scrapbooks -- 20th century
Concert programs
Citation:
Bobby Short Papers, Archives Center, National Museum of American History
Identifier:
NMAH.AC.0946
See more items in:
Bobby Short Papers
Archival Repository:
Archives Center, National Museum of American History
EDAN-URL:
ead_collection:sova-nmah-ac-0946
Additional Online Media:

The Campbell Soup Advertising Collection

Interviewee:
Murphy, W.B.  Search this
Norris, Alice  Search this
Norris, E. E.  Search this
Prior, Joseph  Search this
Meehan, Vincenta  Search this
Mercer, Richard  Search this
Meyers, Peter H.  Search this
Mulcahy, Paul  Search this
Welsh, Dick  Search this
White, Richard  Search this
Rindlaub, Jean  Search this
Rombach, Scott  Search this
Shaub, Harold  Search this
Weir, Chris  Search this
Coulson, Zoe  Search this
Gearon, Dan  Search this
Cronin, Betty  Search this
Conill, Alicia  Search this
Conlon, Robert  Search this
Conill, Rafael  Search this
Jordan, James  Search this
McNutt, James  Search this
McGovern, R. Gordon  Search this
Goerke, Donald E.  Search this
Holmes, Martha  Search this
Haber, Bernie  Search this
Jones, Caroline Robinson, 1942-2001 (advertising executive)  Search this
Adams, Anthony  Search this
Baum, Herbert M.  Search this
Bergin, John F.  Search this
Bair, Dean  Search this
Interviewer:
Griffith, Barbara S., Dr.  Search this
Creator:
Archives Center, NMAH, SI.  Search this
Campbell Soup Company  Search this
Names:
Batten, Barton, Durstine, and Osborn  Search this
Connill Advertising  Search this
Extent:
12 Cubic feet (25 boxes)
Type:
Archival materials
Collection descriptions
Clippings
Audiotapes
Interviews
Commercials
Ephemera
Videotapes
Oral history
Tear sheets
Date:
1904-2015
bulk 1904-1989
Summary:
This collection is the result of a year-long study of Campbell's "Red and White" Soups advertising and marketing, supported in part by a grant from the Campbell Soup Company. Thirty-one oral history interviews were conducted by Dr. Barbara Griffith for the project, and a variety of related materials were gathered by the Center for Advertising History staff. The objective of the project was to create a collection that provides documentation, in print and media, of the history and development of advertising for Campbell's Red and White Soups in the decades following World War II.
Scope and Contents:
This collection is the result of a year-long study of Campbell's "Red and White" Soups advertising and marketing campaigns. Oral histories conducted by Smithsonian Institution staff with individuals involved with the Campbell's Soup Corporation and its advertising campaigns form the core of the collection. Also included are clippings and background research files, abstracts of the oral history interviews, television and radio commercials, company publications, and promotional items and packaging.

A 2015 addition to the collection was born digital and consists of materials from the groundbreaking "Real Life Campaign" which featured inter-racial couples as well as a gay couple. These materials include storyboards, scripts, consumer feedback both postive and negative, focus group material, labels, commercials, supporting documentation on the development and implementation of the campaign. These materials are available in the Smithsonian Institution DIgital Asset Management System (DAMS).
Arrangement:
Collection is organized into nine series.

Series 1, Research Files, 1939-1989

Series 2, Interviewee Files, 1989-1990

Series 3, Oral Histories, 1989-1990

Series 4, Television Commercials, 1957-1990

Series 5, Radio Commercials, 1966-1975

Series 6, Print Advertisements, 1905-1989

Series 7, Promotional Items and Packaging, 1968-1991

Series 8, Company Publications, 1983-1988

Series 9, Real Life Campaign, 2015
Biographical / Historical:
The Campbell Soup Company's "Red and White" advertising campaigns are remarkable not only for their longevity, but for the consistency of the advertising message. Since 1898, when the red and white label was incorporated, the packaging and the message have changed only marginally. When Andy Warhol painted his pop art Campbell Soup cans in the early 1960s, he presented an immediately recognizable image with which all of America could identify.

Campbell's condensed soups, first marketed in 1897, have become a staple of the 20th century American household. The Joseph Campbell Preserve Company, a canning concern which grew out of an 1869 business partnership between a fruit merchant and an ice box manufacturer, was well established by the time Arthur Dorrance succeeded Joseph Campbell as president. When Dorrance's nephew, John T. Dorrance, a chemical engineer and organic chemist trained at MIT, developed a process for making condensed soup, the company was faced with the task of successfully marketing the revolutionary new convenience food. The soup won a gold medallion for excellence at the 1900 Paris Exposition, and the company incorporated the image on its labels and in its advertising.

In the developing consumer culture which began to grow during and after the industrial revolution, women were identified as the primary consumers of household goods and services. Homemakers have been the target of Campbell' s Red & White advertising since its inception, and this focus is reflected both in the content and the placement of the advertising. The identification of a predominately female consumer market was also influential in the creation of a widely recognized and long-lived symbol, the Campbell Kids, created in 1904 by Grace Gebbie Drayton. The Kids were meant to convey a sense of wholesomeness and physical well-being associated with eating Campbell Soups.

The advertising of the early teens and twenties most often consisted of black and white or two-color depictions of the can and the product, often accompanied by images of the rosy-cheeked Kids. A large portion of the ad was devoted to narrative description of the soups' healthful properties, suggesting that"Campbell Soups Give Vigor and Strength", "I Couldn't Keep House Without Campbell's Tomato Soup", and "If Every Woman Realized How Much Her Husband Likes Soup - She Would Serve It Everyday".

The advertising of the 1930s tended towards idealized illustrations of women and children; the Kids were less visible during the 1930s and 1940s, deemed too "chucklesome" for the Depression years, and too old-fashioned during World War II. Ad copy continued its appeal to women's sense of responsibility for the well-being of husbands and children, with slogans suggesting "It Takes a Bright and Sparkling Flavor to Attract Children", "When a Man Says It's Good, It's Good", and "Wouldn 't I Be Silly to make It Myself?"

Campbell broadened the scope of its advertising by sponsoring radio programming, beginning in 1931 with the "Hollywood Hotel" program on CBS. Later radio sponsorships included the George Burns and Gracie Allen show, "Campbell Playhouse", "Amos and Andy", the "Jack Carson Show", "Hildegarde", and "Edward R. Murrow with the News", among others . The jingle "M'm M'm Good" was first aired during the radio broadcasts of this period, and was reinforced in the print advertising. Beginning in 1950, Campbell began to sponsor television shows, continuing its focus on women and children as primary purchasers and consumers of suop. Most notable among these sponsorships were "The Donna Reed Show" and "Lassie" . Print ads of the 1950s featuring Johnny Carson, Donna Reed, and the cast of the Lassie Show helped to reinforce the Company's sponsorship of these popular shows.

In 1954, Campbell moved its $10 million dollar condensed soup account from Ward Wheelock Company, the Philadelphia firm which had handled the account since 1910, to Batten, Barton, Durstine & Osborn (BBDO) of New York. By 1966, BBDO account executives urged "selective but not major" use of the Kids and the slogan "M'm M'm Good", choosing instead to employ advertising that stressed health claims and fitness issues rather than the wholesome, comforting associations of hot soup. The Kids became more athletic and less rotund.

Reflecting changes in American social and family structures Campbell' s advertising, began to depict the working wife and the busy schedules of a family "on the go". A 1960 ad declares "Good Things Begin to Happen When Working Girls Have Soup and Crackers" or "Somethings Happened to Supper". In light of the women 's movement, which was gaining momentum during this period, Campbell advertising remained decidedly traditional. In the 1970s, "Give Me the Campbell Life" recognized women 's expanded roles as working mothers, but "They Always Eat Better When You Remember the Soup" and "Get Your Campbells Worth" reveal a more conservative pitch to homemakers responsibilities. Other societal changes are suggested in the advertising, for instance, the "Soup is Good Food" and "Health Insurance" campaigns of the 1980s reflected a new emphasis on health and fitness.

In 1981 the company transferred the soup account to another New York firm, Backer Spielvogel and Bates . The 1980s saw a renewed emphasis on network primetime, strategic radio advertising (where ads for hot soup are tagged to reports of rain or snow, or are aired just before the noon lunch hour), and regional marketing of specialized products or packaging designed to appeal to local tastes and changing nutritional standards. These new products have engendered some changes in Campbell' s time-honored red and white label to emphasize the "new and improved" characteristics of the products

In 2015, Campbells developed the "Real Life" campaign. This campaign was groundbreaking in many ways. The commercials portrayed not only inter-racial couples but also a gay couple, two fathers and their son. This campaign had a product tie in with the 2015 release of the new installment in the motion picture franchise, Star Wars. The campaign received commentary from the public both pro and con. Campbells continued the campaign without revising or pulling any of its commercials. While running in selected markets, the campaign made nationwide headlines and pointed up the continuing change in the make-up of the American family.
Provenance:
Paul N. Mulcahy, V.P. Marketing Services, Campbell Soup Company,1990. Made for the National Museum of American History, Smithsonian Institution by the Center for Advertising History, 1989-1990.
Restrictions:
Collection is open for research.
Rights:
Collection items available for reproduction, but the Archives Center makes no guarantees concerning copyright restrictions. Other intellectual property rights may apply. Archives Center cost-recovery and use fees may apply when requesting reproductions.
Topic:
Broadcast advertising  Search this
advertising -- Food  Search this
Soups -- advertising  Search this
Advertising agencies  Search this
Advertising departments  Search this
Advertising campaigns  Search this
Sex role in advertising  Search this
Radio advertising  Search this
Women in advertising  Search this
Television advertising  Search this
Art directors  Search this
Advertising executives  Search this
Genre/Form:
Clippings
Audiotapes -- 1980-1990
Interviews -- 1980-1990
Commercials
Ephemera -- 20th century
Videotapes
Oral history
Tear sheets
Citation:
Campbell Soup Advertising Oral History and Documentation Project, Archives Center, National Museum of American History, Smithsonian Institution.
Identifier:
NMAH.AC.0367
See more items in:
The Campbell Soup Advertising Collection
Archival Repository:
Archives Center, National Museum of American History
EDAN-URL:
ead_collection:sova-nmah-ac-0367
Additional Online Media:

The Federal Express Advertising History Collection

Interviewer:
Ellsworth, Scott, Dr.  Search this
Creator:
Smithsonian Institution  Search this
Fallon McElligott Advertising Agency  Search this
Federal Express Corporation  Search this
Names:
Ally & Gargano, Inc. (advertising agency)  Search this
Collector:
Archives Center, NMAH, SI.  Search this
Interviewee:
Ally, Carl  Search this
Altenburg, Nancy  Search this
Burnham, Patrick  Search this
Frazier, Sharon  Search this
Gargano, Amil  Search this
Kelly, Patrick  Search this
Miller, William B.  Search this
Moschitta, John (actor)  Search this
Oliver, Tom  Search this
Presley, Carol  Search this
Sedelmaier, Joe (filmmaker)  Search this
Smith, Fred  Search this
Tesch, Mike  Search this
Williams, Carl  Search this
Extent:
6.6 Cubic feet (20 boxes)
Type:
Archival materials
Collection descriptions
Interviews
Oral history
Commercials
Videotapes
Clippings
Storyboards
Posters
Audiocassettes
Abstracts
Advertisements
Audiotapes
Place:
Memphis (Tenn.)
Minneapolis (Minn.)
Chicago (Ill.)
Hollywood (Los Angeles, Calif.)
Date:
1972-1989
Summary:
Created in 1971, the Federal Express Corporation, an overnight air freight delivery system was an innovative company known for its memorable advertising campaigns. The core of the Federal Express Advertising History Collection is a series of interviews conducted in 1988 by Dr. Scott Ellsworth. Twenty-five individuals associated with Federal Express advertising were interviewed about the company and its award-winning advertising.
Scope and Contents:
The Federal Express Advertising Collection documents the dvelopment of the overnight air freight delivery company with particular emphasis on the innovative advertising campaigns used to introduce and promote the company's services. The oral histories with individuals associated with both Federal Express Corporation and the advertising agencies form the core of the collection. Abstracts that provide biographical information and summaries of the interviews supplement the oral histories. Research files and company publications provide background information. Television commercials and print advertising contain examples, particularly illustrating the campaigns discussed in the interviews.
Arrangement:
The collection is arranged into eight series.

Series 1, Research Files, 1972-1988

Subseries 1.1, Federal Express Clippings Files

Subseries 1.2, Federal Express Research Reports

Subseries 1.3, Research Files

Series 2, Interviewee Files, 1988

Series 3, Oral History Interviews, 1988

Subseries 3.1, Original Interviews

Subseries 3.2, Researcher Copies

Subseries 3.3, Masters

Series 4, Television Advertising, 1973-1989

Subseries 4.1, Television Commercials

Subseries 4.2, Storyboards

Subseries 4.3, Slides and Photographs

Series 5, Print Advertising, 1972-1988

Subseries 5.1, Federal Express Print Advertising

Subseries 5.2, Federal Express Mechanicals

Subseries 5.3, Slides of Mechanicals and International Marketing

Subseries 5.4, Federal Express Posters

Subseries 5.5, Print Reference Materials

Series 6, Public Relations Materials, 1973-1988

Series 7, Company Publications, 1973-1988

Series 8, Miscellaneous, Undated
Biographical / Historical:
In 1971, Fred Smith of Memphis, Tennessee created the Federal Express Corporation, an overnight air freight delivery system. He based his idea for a new approach to the air freight delivery service on the "hub and spoke system." According to Smith's innovative model, a fleet of airplanes would fly packages from cities across the nation each evening to a central "hub" in Memphis, where the parcels would be unloaded, sorted, and re-loaded onto other planes for travel to their final destinations. Smith's objective was two-fold: to expedite delivery of the parcels and to ensure their security in the process.

In 1977, Congress passed the Air Cargo Deregulation Act. This enabled Federal Express to fly much larger planes and to expand its business without substantial capital investment. During its first decade of existence, the corporation achieved remarkable success, enjoying its first billion-dollar revenue in 1981.

Federal Express originally employed two advertising agencies: Ally & Gargano, Inc. of New York City (1974-1987) and Fallon McElligott of Minneapolis (1987 - 1994). In its early years, Federal Express was attracted to Ally & Gargano due to the agency's small size and its entrepreneurial spirit. Fred Smith believed these traits would foster the creativity necessary for original and effective advertising to introduce Federal Express. It was the responsibility of the agency to convince customers not only to abandon such incumbants in the industry as Emery, United Parcel Service and the U.S. Postal Service, but also to trust Federal Express, a newcomer.

Ally & Gargano targeted the professional community and the general public through print advertisements and television commercials. Especially in the latter medium, the agency used humor as its primary marketing technique, emphasizing competitors' "slowness" and "unreliability." In 1981, the agency launched a series of widely acclaimed ads with John Moschitta as the "Fast Talking Man." The slogan "When it absolutely, positively has to be there overnight" seen at the close of most commercials served as a practical reminder of Federal Express' function.

Federal Express moved its account from Ally & Gargano to Fallon McElligott in 1987. Fallon McElligott's first television campaign used the phrase "It's more than just a package -- it's your business" and depicted scenes of different work environments. The campaign stressed the seriousness with which Federal Express handled its customers' parcels. In 1988, Federal Express was a sponsor of the Winter Olympics.
Related Materials:
Ally and Gargano, Inc. Print Advertisements (AC0938)
Provenance:
Made by the Smithsonian Institution and donated by the Federal Express Corporation, 1988.
Restrictions:
Collection is open for research.
Rights:
Collection items available for reproduction, but the Archives Center makes no guarantees concerning copyright restrictions. Other intellectual property rights may apply. Archives Center cost-recovery and use fees may apply when requesting reproductions.
Topic:
Television advertising  Search this
Advertising campaigns  Search this
advertising -- History  Search this
Broadcast advertising  Search this
Service industries  Search this
Overnight delivery service  Search this
Aeronautics, Commercial -- Freight  Search this
Business -- History  Search this
Genre/Form:
Interviews -- 1970-1990
Oral history
Commercials
Videotapes
Clippings
Storyboards
Posters
Audiocassettes
Abstracts
Advertisements
Audiotapes
Citation:
The Federal Express Advertising History Collection, 1972-1989, Archives Center, National Museum of American History, Smiithsonian Institution.
Identifier:
NMAH.AC.0306
See more items in:
The Federal Express Advertising History Collection
Archival Repository:
Archives Center, National Museum of American History
EDAN-URL:
ead_collection:sova-nmah-ac-0306

Association of Hispanic Advertising Agencies Collection

Creator:
Sunshine, Sara  Search this
Spanish Advertising and Marketing Service (creator)  Search this
Association of Hispanic Advertising Agencies  Search this
Extent:
3.5 Cubic feet (3 boxes)
Type:
Archival materials
Collection descriptions
Storyboards
Video recordings
Posters
Photographs
Advertisements
Audio cassettes
Clippings
Date:
1962 - 2000
Summary:
The Association of Hispanic Advertising Agencies Collection includes advertisements, research, and publications produced by SAMS (Spanish Advertising and Marketing Service), which was founded by Luis Diaz Albertini in 1963.
Scope and Contents:
The collection documents the work of SAMS (Spanish Advertising and Marketing Service). It contains advertising campaign materials such as print advertisements, storyboards, proofs of print advertisements, point of purchase advertisements, audio recordings of radio advertisements, and video footage of television commercials. SAMS created advertising for manufacturers of tobacco, movies, cosmetics, watches, toothpaste, cleansers, food products, and alcoholic beverages, to name a few. SAMS was founded during a time in which the "Spanish speaking" consumer was of growing significance in the American market, and American advertisements increasingly catered to and targeted this audience.

The collection contains extensive explanatory notations written by Sara Sunshine, a Cuban immigrant, who created advertising print, audio, and visuals from the 1960s to 1990s and founder of the co-founder of Spanish Advertising and Marketing Services, the nation's first Latino ad agency.
Arrangement:
The collection is divided into seven series.

Series 1: Storyboards and Scripts, 1970-1995

Series 2: Advertisements, 1962-1974

Series 3: Publications, 1976-1988

Series 4: Marketing Research, 1962-1984

Series 5: Packaging, 1962

Series 6: Ephemera, 1980-1989

Series 7: Audiovisual Materials
Biographical / Historical:
Luis Diaz Albertini founded SAMS (Spanish Advertising and Marketing Service) in 1963. Sara Sunshine was the head copywriter and art executive. The agency had a staff of just four employees. It was the first full-service Spanish language advertising agency in the United States. In 2007, the Association of Hispanic Advertising Agencies was formed. Among its goals was preserving the industry's past and preserving the history of Hispanic advertising. The first archival collection they accepted was the records of SAMS. Originally housed at the University of Maryland, it was transferred to the National Museum of American History in 2015.
Related Materials:
Materials at the Archives Center

Goya Foods, Inc. Records (AC0694)
Provenance:
Donated to the Archives Center in 2015 by the Association of Hispanic Advertising Agencies, through Horacio Gavilan.
Restrictions:
Collection is open for research.
Rights:
Reproduction restricted due to copyright or trademark. Contact the Archives Center for details.
Topic:
Advertising executives -- 1950-2000  Search this
Advertising agencies -- 1950-2000  Search this
Television advertising -- 1950-2000  Search this
advertising -- History -- 1950-2000  Search this
Advertising campaigns -- 1950-2000  Search this
Minorities in advertising -- 1950-2000  Search this
Marketing -- 1950-2000  Search this
Genre/Form:
Storyboards
Video recordings -- 1950-2000
Posters -- 1950-2000
Photographs -- 1950-2000
Advertisements -- 1950-2000
Audio cassettes -- 1950-1990
Clippings -- 1950-2000
Citation:
Association of HIspanic Advertising Agencies Collection, 1962-1995, Archives Center, National Museum of American History.
Identifier:
NMAH.AC.1343
See more items in:
Association of Hispanic Advertising Agencies Collection
Archival Repository:
Archives Center, National Museum of American History
EDAN-URL:
ead_collection:sova-nmah-ac-1343
Additional Online Media:

Eskimo Pie Corporation Records

Creator:
Eskimo Pie Corporation.  Search this
Nelson, Christian Kent, 1893-1992  Search this
Extent:
15 Cubic feet (31 boxes, 19 folders)
Type:
Archival materials
Collection descriptions
Advertisements
Sheet music
Posters
Photographs
Business records
Legal records
Clippings
Date:
1921-1996
Scope and Contents:
Printed advertisements, photographs (including negatives and slides), sales presentation materials and packaging; patent and legal information, clippings, posters, scripts for radio commercials, sheet music for jingles, etc. Also includes personal papers (correspondence) of Christian Nelson, inventor of the Eskimo Pie.
Arrangement:
The collection is divided into eight series.
Biographical / Historical:
Eskimo Pie, America's first chocolate covered ice cream bar, was invented by Christian Kent Nelson in his home laboratory in 1920. Nelson patented his invention and the ice cream bar quickly rose in popularity in America. By 1922, Nelson was earning $2000 per day in royalties on his product.

Christian K. Nelson was born on March 12, 1893, in Gunstrup, Denmark, to Pedar Nelson and Margerethe Madesen Nelson. While Nelson was an infant, the seven Nelson children and their parents emigrated to the United States. The dairy farming family settled in Illinois, Wisconsin, and finally in Iowa in 1903. In Onawa, Iowa, Nelson opened a small confectionery shop near the high school where he worked as a teacher. The inspiration for the invention of Eskimo Pie was a boy's indecision in Nelson's confectionery store in 1920. A boy started to buy ice cream, then changed his mind and bought a chocolate bar. Nelson inquired as to why he did not buy both. The boy replied, "Sure I know--I want 'em both, but I only got a nickel." For weeks after the incident, Nelson worked around the clock experimenting with different methods of sticking melted chocolate to frozen ice cream until he found cocoa butter to be the perfect adherent.

Immediately, he produced 500 ice cream bricks with a chocolate candy coating. The "I-Scream Bars" were a hit at the local village fireman's picnic and Nelson began searching for companies to manufacture his new product.

On July 13, 1921, Nelson and chocolate maker Russell C. Stover entered into a joint agreement to market and produce the product. It was decided the name would change from Nelson's "I-Scream Bar" to "Eskimo Pie". In the hand-written agreement composed the same day the two met for the first time, the entrepreneurs agreed to "coat ice cream with chocolate [sic] divide the profits equally." They decided to sell the manufacturing rights to local ice cream companies for $500 to $1000, plus royalties on each Eskimo Pie sold.

Nelson and Stover began their business venture with an advertising campaign in Des Moines, Iowa. The first 250,000 pies produced were sold within 24 hours. By spring 1922, 2,700 manufacturers sold one million Eskimo Pies per day. On January 24, 1922, the United States granted patent number 1,404,539 for the Eskimo Pie. Nelson's patent applied to any type of frozen material covered with candy. Nelson also had the name "Eskimo Pie" trademarked. Initially, even the word "Pie" in a brand name frozen treat was covered by this trademark. The breadth of the patent was detrimental to Eskimo Pie because of growing legal costs associated with its defense.

Russell Stover sold his share of the company in 1922. Because of the cost of litigation, high salaried salesmen, and difficulties in collecting royalties, the company was sold in 1924. Eskimo Pie became a subsidiary of United States Foil Company, the supplier of the Eskimo Pie wrapper. Headed by R.S. Reynolds, Sr., the company later became known as Reynolds Metals Company.

In 1925, dry ice was invented. Nelson was eager to find a way to make buying Eskimo Pie as easy as buying another snack from a vendor. Nelson began to market thermal jugs with dry ice supplied with Eskimo Pies to vendors without access to a freezer. This increased visibility and distribution and made Eskimo Pie an "impulse" item.

The patent litigation continued until October 3, 1929, when the U.S. Circuit Court of Appeals upheld the decision of the lower courts declared that the 1922 patent was invalid, due to "lack of invention." Eskimo Pie resembled an earlier product that also called for ice cream with cocoa butter dipped in chocolate. The judge declared that Nelson had merely changed the shape for an existing product. Even his trademark on the work "pie" was invalidated, as the judge said the word had a wide variety of use.

Nelson retired to California and assigned his royalties to his wife, Myrtle Skidmore "Skid" Nelson. However, Nelson, reportedly "bored," came out of retirement in 1935 to rejoin Eskimo Pie and work on new products. Nelson continued to create ice cream innovations such as ice patties and colored ice cream holiday centers within Eskimo Pie products. In 1955, Nelson was awarded a patent for his Eskimo Machine. The machinery squeezed out ice cream of the correct dimensions which was then cut into bars. This process was faster than the older method of molding the ice cream bar. After a decline in sales during the Great Depression, Eskimo Pie received a boost from sales to the United States armed forces during World II. Rising commodity prices in the post war era forced the company to reduce the size of the product. However, the distinct foil wrapper remained the same. Nelson officially retired from Eskimo Pie in 1961 as vice-president and director of research. Surviving his wife by one year, he died March 8, 1992.

In 1992, Eskimo Pie became independent of Reynolds' Metals. The company continues to market dozens of shapes, sizes, and types of frozen treats. The brand name Eskimo Pie continues to have strong consumer recognition and has appeared in cartoons, movies, and even in Funk and Wagnall's Dictionary.

Sources

"He Made Kids Scream for Ice Cream," 1959, manuscript from collection Nelson-Stover Agreement, July 13, 1921, manuscript from the collection U.S. Patent 1,404,539 January 24, 1922, manuscript from the collection

Scope and Content Note

The Eskimo Pie Collection consists primarily of materials relating to the advertising, business, and packaging of its ice cream products. The collection includes numerous photographs, printed advertisements, and packaging materials. It also contains company annual reports and newsletters, business history, information on machines and equipment used in manufacturing the product, and the history of the invention of Eskimo Pie. The formulas and directions for creating many of the Eskimo Pie products are included.

Series 1: CHRISTIAN NELSON PAPERS, 1921-1992 - Contains personal information on the inventor of Eskimo Pie, Christian Nelson, including his correspondence and financial information. Most of the correspondence is business related. Subseries 1: Christian Nelson Personal Papers, 1933-1988 - These materials include tax information, bank account information, and a few documents related to his personal life. Not many documents of a personal nature are in the collection. Most details of his life are found in magazine and newspaper clippings in Series 2, Subseries 4. Subseries 2: Nelson Correspondence (by correspondent), 1944-1946 - This subseries contains Nelson's business correspondence previously arranged alphabetically by correspondent. The correspondence only dates from 1944-1946. Subseries 3: Nelson and Business Correspondence (by date), 1920-1990 - Arranged chronologically by decade, this correspondence consists of letters on various topics that were scattered throughout the collection. Most of these letters are business related but many have personal notations within them. Not all letters include Nelson.

Series 2: HISTORICAL AND BACKGROUND INFORMATION, 1921-1992 - This series includes any information that helps to narrate the story of the invention of Eskimo Pie and the company that sold the product. It contains company scrapbooks of specific years, important historical documents regarding Eskimo Pie history, and newspaper clippings and magazine articles that summarize the detailed history of the company. Subseries 1: Background Information on Company, 1921-1992 - This information includes company scrapbooks that contain articles, letters, promotions and/or advertisements for a particular year. The scrapbooks often relate the history of Eskimo Pie in past years as well as representing the year of the scrapbook. Other materials such as the Eskimo Pie patent, and information on Christian Nelson and Russell Stover with their original agreement are included. Subseries 2: Information on Related Companies, 1947-1987 - This material contains annual reports and the company publications of Reynolds Aluminum which supplied the Eskimo Pie wrapper. Eskimo Pie became a subsidiary of Reynolds (then known as US Foil Company) in 1924. Other companies whose products are related to Eskimo Pie are also included. Subseries 3: Patent and Legal Information, 1921-1965 - Important legal documents of the Eskimo Pie business are arranged in this subseries by type of document. The patents include many of Nelson's patents as well as other patents of invention related to ice cream. Subseries 4: Newspaper Clippings and Magazine Articles, 1920-1990 - Most articles in the subseries are related to the history or business of Eskimo Pie, although a few are not. Cartoons that use the Eskimo Pie name are included.

Series 3: MANUFACTURING AND EQUIPMENT, 1922-1990 - This series documents the machinery and equipment used to produce, package, and freeze the ice cream. It also includes the specific formulas of Eskimo Pie products with ingredients and directions for their preparation. Subseries 1: Machinery, 1922-1990 - This series is comprised of catalogues, plans, and brochures on general types of machines used to create ice cream along with very specific types of machines with specific names (such as the Eskimo Machine). It also includes video footage of a 1990 production line. Some photographs of equipment are included in the catalogues but other photographs of machinery can be found in Photographs under Series 5, Subseries 1. Subseries 2: Formulae and Directions, 1942-1963 - Formulas and specifications to create certain Eskimo Pie products make up this series. The formulas and directions were sent to franchise manufacturers and field personnel and state how to use the machinery to create the desired product. The folders labeled with product numbers include booklets of formulas and the folders labeled with formulas of specific products are loose pages or additions to the booklets. Other formulas and directions for specific products can be found in some of the promotional brochures in Series 7 Subseries 4.

Series 4: ESKIMO PIE COMPANY RECORDS, 1951-1995 - The company records in this series are comprised of Annual Company Reports and Company Newsletters. Subseries 1: Eskimo Pie Annual Reports, 1951-1995 - The Annual Reports include financial information as well as the names of the directors, officers, and management personnel for that particular year. Subseries 2: Eskimo Pie Newsletters, 1968-1979 - These monthly newsletters function as a company information tool for employees. They include company news along with general interest features such as cartoons, news of the company sports teams, announcements of vacations and birthdays, etc.

Series 5: PHOTOGRAPHS AND NEGATIVES, 1928-1990 - This series consists of photographs and negatives of various subject matter. Subseries 1: Photographs, 1928-1990 - These photographs are arranged by subject matter. Some of the main subject categories of the photographs include machinery and equipment, advertising, promotions, and pictures of Christian Nelson at company events. Subseries 2: Photograph Negatives and Slides, 1928-1990 - This subseries includes many negatives of the photographs already contained in Subseries 1. Only one folder in this subseries is slides.

Series 6: ESKIMO PIE BUSINESS INFORMATION, 1921-1990 - This series consists of any records pertaining to the business of the Eskimo Pie company including finances, marketing, sales, promotions, personnel information, packaging, and publications. It does not include advertising. Subseries 1: General Business Information, 1922-1990 - Business information that did not fit into any particular business category comprises this series. Each folder's information is very specific to its own particular topic and is arranged chronologically. Subseries 2: Marketing, 1927-1996 - This series includes any marketing information that attempts to sell Eskimo Pie to the consumer. This information does overlap with some aspects of advertising and packaging, as they also function as marketing tools to promote increased buying. It also includes promotional materials for the film AWho's Minding the Mint?" which featured an Eskimo Pie ice cream man as a character. The information is organized by specific years or time periods. Subseries 3: Employee Information and Incentives, 1952-1970 - This subseries includes general information such as personnel lists and phone lists but also includes incentive campaigns for employees. These incentive campaigns were directed towards salesmen, particularly route driver salesman, and propose prize rewards for sales. The booklets in box 31 include the ads for incentives to be sent out to the salesmen throughout the year. Along with the ads are explanations of the incentive and the company's reasoning behind its approach to the salesmen in that particular ad. The prizes to be awarded are not specifically listed but are displayed in pictures in many of the incentive ads. Subseries 4: Premiums and Promotions, 1937-1990 - Information on premiums in which consumers save wrappers and send them to Eskimo Pie for goods as well as special promotions are included in this subseries. Lists of goods that can be purchased with the corresponding number of wrappers are included. Other promotions include prizes for contests or special offers with Eskimo proofs of purchase. This subseries includes promotional brochures that explain the new promotions. Subseries 5: Financial Information, 1932-1990 - Any business information pertaining to Eskimo Pie's finances, sales, and\or profits is included in this subseries. It also includes U.S. Foil Royalty Reports that report the number of wrappers shipped and manufactured of different businesses including those of Eskimo Pie (Eskimo Pie was a subsidiary of U.S. Foil). The U.S. Foil reports are addressed to Myrtle Nelson. Bank information of Frozen Products, Inc., which manufactured Eskimo Pie and Eskimo confections, is also included. Subseries 6: Packaging, 1921-1954 - This subseries consists of actual boxes, wrappers, lids, and sticks that were used in packaging Eskimo Pie products. The materials are organized by types of packaging and the dates of the materials are generally unclear. Subseries 7: General Publications Related to Ice Cream, 1935-1990 - Listed in chronological order, these publications provide information on the ice cream, dairy, and chocolate industries in a specific time frame. These publications generally do not mention Eskimo Pie products.

Series 7: ADVERTISING MATERIALS, 1922-1992 - The advertising materials included in this series mainly consist of the actual advertisements. Little written information on specific advertising campaigns is included with the print, radio, and television advertisements. The promotional brochures do include some written information on the product the company is promoting. Subseries 1: Print Advertisements, 1922-1989 - This subseries includes a range of types of advertisements. Some ads include printed ads in magazines and newspapers while many are proofs of advertisements that will go to print. Other types of advertisements include banners, decals, and railstrips which appear to be point of purchase displays for vending machines, ice cream stands, ice cream carts or trucks, or even the grocery store. Although the scrapbooks mainly consist of advertisements, they also include packaging, machinery, and marketing information. Subseries 2: Radio Advertisements, 1930-1985 - This small subseries includes scripts for radio announcements and advertisements. The sheet music for the radio jingles, "I Scream, You Scream, We All Scream for Ice Cream," "Oh My, Eskimo Pie,"and "New Eskimo Pie on a Stick" are included here. Subseries 3: Television Advertisements, 1948-1992 - The television materials included consist of story boards, scripts for television advertisements with corresponding still photographs, television commercials, and little written information on television campaigns. Subseries 4: Promotional Brochures, 1951-1964 - This subseries consists of materials pertaining to new products or special occasion items (e.g. Christmas, Halloween). The brochures were probably sent to vendors, distributors and /or ice cream producers. The brochures intended for vendors and distributors contain samples of advertising, packaging, point of purchase displays and in some instances, inexpensive premiums to be awarded to consumers. The brochures for ice cream manufacturers contain some of the same material as well as the formula and directions for the product, a list of equipment required, and a price list for rental of that equipment. The material, contained in the boxes has been organized alphabetically where possible.

Series 8: MISCELLANEOUS, 1921-1979 - This series includes materials found in the collection with no apparent relation to Christian Nelson or Eskimo Pie. Random materials that display the Eskimo Pie logo are also included.

Provenance

The Eskimo Pie collection was donated on May 10, 1996, to the National Museum of American History, Archives Center.

Related Collections The Division of Cultural History has several objects which are also part of the Eskimo Pie Collection.

The Archives Center holds many collections related to ice cream and the food industry including: #58 Warshaw Collection of Business Americana (see Dairy)

#78 Faris and Yamna Naff Arab-American Collection, 1880-1995 (see waffle cone machine)

#112 Famous Amos Collection, 1979-1983

#300 Sam DeVincent Collection of Illustrated American Sheet Music, 1790-1980 (see Ice Cream)

#451 Good Humor Collection, 1930-1990

#588 Carvel Ice Cream Records, 1934-1989

#594 Krispy Kreme Donut Corporation Records, 1937-1997
Separated Materials:
Related artifacts housed in the Division of Culture and the Arts.
Provenance:
Collection donated by Dave Clark, Eskimo Pie Corporation, July 12, 1996.
Restrictions:
Collection is open for research.
Rights:
Copyright and trademark restrictions.
Topic:
Stereotypes (Social psychology)  Search this
Polar bear in art  Search this
Ice cream industry -- Equipment and supplies  Search this
Ice cream industry  Search this
Ethnic imagery  Search this
advertising -- 20th century  Search this
Genre/Form:
Advertisements
Sheet music -- Advertising
Posters
Photographs -- Black-and-white negatives -- Glass -- 1890-1920
Business records -- 20th century
Photographs -- 20th century
Legal records
Clippings
Citation:
Eskimo Pie Corporation Records, 1921-1996, Archives Center, National Museum of American History.
Identifier:
NMAH.AC.0553
See more items in:
Eskimo Pie Corporation Records
Archival Repository:
Archives Center, National Museum of American History
EDAN-URL:
ead_collection:sova-nmah-ac-0553
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