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Annual report / Davenport Art Gallery

Author:
Davenport Municipal Art Gallery  Search this
Subject:
Davenport Municipal Art Gallery Periodicals  Search this
Physical description:
v. : ill. ; 28 cm
Type:
Periodicals
Place:
Iowa
Davenport
Date:
19uu
1981
Topic:
Art--Periodicals  Search this
Call number:
AP1 .D24
AP1.D24
Data Source:
Smithsonian Libraries
EDAN-URL:
edanmdm:siris_sil_283384

New York contemporary art report

Physical description:
v. : col. ill. ; 28 cm
Type:
Periodicals
Place:
New York (State)
New York
Date:
1998
20th century
Topic:
Art, American--Exhibitions  Search this
Art galleries, Commercial  Search this
Data Source:
Smithsonian Libraries
EDAN-URL:
edanmdm:siris_sil_780518

Annual report / Children's Hospital of Akron

Title:
Report
Author:
Children's Hospital of Akron  Search this
Subject:
Children's Hospital of Akron  Search this
Physical description:
v. : ill. ; 26 cm
Type:
Periodicals
Place:
Ohio
Akron
Date:
19uu
Topic:
Hospitals  Search this
Call number:
RA960 .C45
Data Source:
Smithsonian Libraries
EDAN-URL:
edanmdm:siris_sil_1007812

Annual report / the Robert McLaughlin Gallery

Author:
Robert McLaughlin Gallery  Search this
Subject:
Robert McLaughlin Gallery  Search this
Physical description:
v. : ill. ; 22 cm
Type:
Periodicals
Place:
Ontario
Oshawa
Date:
19uu
Topic:
Art museums  Search this
Call number:
AP1 .R578
Data Source:
Smithsonian Libraries
EDAN-URL:
edanmdm:siris_sil_779401

Research and technology : annual report of the John F. Kennedy Space Center

Title:
Research and technology ... annual report
Author:
John F. Kennedy Space Center  Search this
Subject:
John F. Kennedy Space Center Periodicals  Search this
Physical description:
v. : ill. ; 28 cm
Type:
Periodicals
Place:
Florida
United States
Date:
19uu
Topic:
Launch complexes (Astronautics)--Periodicals  Search this
Astronautics  Search this
Space sciences--Periodicals  Search this
Call number:
TL862.J6 A34
TL862.J6A34
Data Source:
Smithsonian Libraries
EDAN-URL:
edanmdm:siris_sil_434432

Report of the Indian Association for the Cultivation of Science and proceedings of the science convention for the year ..

Title:
Proceedings of the science convention
Author:
Indian Association for the Cultivation of Science  Search this
Physical description:
v. ; 24 cm
Type:
Periodicals
Date:
1917
19uu
1918-
Topic:
Science  Search this
Call number:
Q73 b .C2X
Data Source:
Smithsonian Libraries
EDAN-URL:
edanmdm:siris_sil_550179

Cairo newsletter

Author:
Smithsonian Libraries African Art Index Project DSI  Search this
Type:
Articles
Place:
Egypt
Cairo
Date:
1985
1986
20th century
Topic:
Art market  Search this
Art, Egyptian  Search this
Call number:
N6260 .A793
Data Source:
Smithsonian Libraries
EDAN-URL:
edanmdm:siris_sil_546620

A journey to Japan : where chance is the standard / Geert Bekaert, Ronny de Meyer

Author:
Bekaert, Geert 1928-  Search this
Meyer, Ronny de  Search this
Physical description:
159 p. : ill. (some col.) ; 25 cm
Type:
Books
Place:
Japan
Date:
2001
C2001
20th century
Topic:
Architecture--History  Search this
Call number:
NA1555 .B45 2001
Data Source:
Smithsonian Libraries
EDAN-URL:
edanmdm:siris_sil_863764

N W Ayer Advertising Agency Records

Creator:
Ayer (N W) Incorporated.  Search this
Names:
American Telephone and Telegraph Company -- Advertisements  Search this
Cunningham & Walsh.  Search this
Hixson & Jorgenson  Search this
United Air Lines, Inc. -- Advertisements  Search this
Ayer, Francis Wayland  Search this
De Kooning, Willem, 1904-  Search this
O'Keeffe, Georgia, 1887-1986  Search this
Extent:
270 Cubic feet (1169 boxes )
7 Film reels
Type:
Collection descriptions
Archival materials
Film reels
Business records
Interviews
Oral history
Print advertising
Proof sheets
Proofs (printed matter)
Scrapbooks
Trade literature
Tear sheets
Advertisements
Date:
1817-1851
1869-2006
Summary:
Collection consists of records documenting one of the oldest advertising agencies created in Philadelphia. The company then moves to New York and expanses to international markets. During its history NW Ayer & Sons acquires a number of other advertising agencies and is eventually purchased. The largest portion of the collection is print advertisements but also includes radio and television. NW Ayer is known for some of the slogans created for major American companies.
Scope and Contents:
The collection consists primarily of proof sheets of advertisements created by NW Ayer & Son, Incorporated for their clients. These materials are in series one through thirteen and consist primarily of print advertisements. There are also billboards, radio and television commercials. The advertisements range from consumer to corporate and industrial products. The majority of the advertisements were created for Ayer's New York, Chicago, Los Angeles and international offices. Printed advertisements created by Cunningham & Walsh, Hixson & Jorgensen and Newell-Emmett are also included among these materials. Researchers who are interested in records created by Ayer in the course of operating an advertising agency will find these materials in Series fourteen-nineteen.

Series fourteen consists of advertisements created by NW Ayer & Son to promote their services to potential clients.

Series fifteen are scrapbooks of some of the earliest advertisements created by the company. Series sixteen are publications. Some of the publications were created by Ayer while others were about Ayer or the advertising industry in general. Provides good background materials and puts the company in perspective. Series eighteen are the legal records. Materials relating to employees including photographs, oral histories etc. are found in series nineteen.

Series twenty is one of the smallest amounts of materials and includes information relating to the history of NW Ayer & Son.

The container lists for series one-thirteen are part of a database and are searchable. The list has been printed for the convenience of the researcher and is included in this finding aid. Series fourteen-twenty container lists are also a part of the finding aid but are not in a searchable format.

Series 1, Scrapbooks of Client Advertisements, circa 1870-1920, is arranged into three boxes by chronological date. There are two bound scrapbooks and one box of folders containing loose scrapbook pages. NW Ayer & Son compiled an assortment of their earliest ads and placed them into scrapbooks. Besides the earliest advertisements, the scrapbooks contain requests to run advertisements, reading notices and listings of papers Ayer advertised in. The early advertisements themselves range from medical remedies to jewelry to machines to clothing to education and more. Most of the advertisements in the bound scrapbooks are dated.

Series 2, Proofsheets, circa 1870-1930, NW Ayer was fond of creating scrapbooks containing proofsheets. The series contains proofsheets created between 1892 and 1930, organized into 526 boxes. For convenience of storage, access and arrangement, the scrapbooks were disassembled and the pages placed in original order in flat archival storage boxes. The proofsheets are arranged by book number rather than client name. Usually the boxes contain a listing of the clients and sometimes the dates of the advertisements to be found within the box.

Series 3, Proofsheets, circa 1920-1975, is organized into 532 oversize boxes, and contain proofsheets and tearsheets created between 1920 and 1972. Within this series, materials are arranged alphabetically by company name (occasionally subdivided by brand or product), and thereunder chronologically by date of production. Many major, national advertisers are represented, including American Telephone & Telegraph, Armour Company, Canada Dry, Cannon Mills, Carrier Corporation, Domino Sugar, Caterpillar tractor company, Ford Motor Company, General Electric, Goodyear, Hills Bros. Coffee, Ladies Home Journal, National Dairy, Plymouth (Chrysler Corporation), Steinway, TV Guide, United Airlines and the United States Army. Also contained in this series are three scrapbooks of client advertisements including Canada Dry, Ford Motor, and Victor Talking Machine.

Series 4, 2001 Addendum, circa 1976-2001, is organized into ninety three oversized boxes,one folder and contains proofsheets for select Ayer clients, created between 1975 and 2001. Within this series, materials are arranged alphabetically by client name and there under chronologically by date of production. Major national advertisers represented include American Telephone & Telegraph, Avon, the United States Army, DeBeers Consolidated Diamond Mines, Dupont, TV Guide, Sealtest, Kraft Foods, Gillette, General Motors, Cannon Mills.

Series 5, Billboards, circa 1952-1956, consists of mounted and un-mounted original art/mock-ups. Twenty-two pieces of original art created as mock-ups for Texaco billboards.

Series 6, Film and Video Commercials, 1967-1970,

Series 7, Radio and Television Materials, 1933-1993, undated, is arranged into eight boxes and includes radio scripts, television scripts, and story boards for commercials.

Subseries 7.1, Scripts and storyboards for Radio and Television Commercials, dates Scripts for radio and television commercials includes title, date, length of commercial, advertising agency, client information

NW Ayer's radio and television materials mainly focus on the American Telegraph and Telephone account. Some of Ayer's materials relate to Bell Telephone Hours.

Storyboards are used in television and film to assist the director in working with crew to tell the story. To show the viewer through the use of figures, visual effects and camera angles. When directors first start thinking about their storyboard they create a story in their mind. They think of all the camera angles, visual effects and how the figures will interact in their mind. They try to create an extraordinary story in their head to attract the viewer (YOU) In order for the storyboard to be entirely effective it can't be a passive document. When done properly, a storyboard serves as a central design, meeting the needs of many team members including graphics artists, video personnel and programmers.

Another function of a storyboard is to help the team communicate during the training development process. This communication is very important in working with a large team as in the movie King, produced in 1996. Figures help the director explain to the crew how they are going to record the film and how to present it to the audience. Sometimes the director wants special effects to be added to the film, but his budget might not be that big so the director will have to change the story to fit their budget.

The Visual Effects are an important part in the storyboards it adds a special touch of creativity to your film. Camera angles are an important expects in your film because the camera angles determine where the viewing audience will look. If you want your audience to look at a certain object you must turn their attention to it by focusing on that object and maybe you might try blocking something out. Then you will have your audience's attention and you may do whatever else you have to, it could be scaring them are just surprising them or whatever you do.

Also included is talent information and log sheets relating to the storage of the commercials.

Bell Telephone Hour Program, 1942-[19??], The Bell Telephone Hour, also known as The Telephone Hour, was a five minute musical program which began April 29, 1940 on National Broadcasting Company Radio and was heard on NBC until June 30, 1958. Sponsored by Bell Telephone showcased the best in classical and Broadway music, reaching eight to nine million listeners each week. It continued on television from 1959 to 1968.

Earlier shows featured James Melton and Francia White as soloists. Producer Wallace Magill restructured the format on April 27, 1942 into the "Great Artists Series" of concert and opera performers, beginning with Jascha Heifetz. Records indicate that the list of talents on the program included Marian Anderson, Helen Traubel, Oscar Levant, Lily Pons, Nelson Eddy, Bing Crosby, Margaret Daum, Benny Goodman, José Iturbi, Gladys Swarthout and .The series returned to radio in 1968-1969 as Bell Telephone Hour Encores, also known as Encores from the Bell Telephone Hour, featuring highlights and interviews from the original series.

National Broadcasting television specials sponsored by the Bell System, 1957-1987includes information relating to Science series, Bell system Theshold Series, Bell telephone hour and commercial and public sponsored programs

Series 8, Chicago Office Print Advertisements, 1954-1989, is arranged alphabetically by the name of the client in ninety boxes and six oversize folders. Clients include Illinois Bell Telephone (1955-1989), Microswitch (1969-1989), Teletype (1975-1984), John Deere (1974-1989) and Caterpillar (1966-1972) are particularly well represented. Other clients of interest include Dr. Scholl's shoes (circa 1968-1972), the Girl Scouts (1976-1980), Sunbeam Personal Products Company (1973-1981), Bell and Howell (1974-1983) and Alberto Culver shampoos (1967-1971), Honeywell, Incorporated, Blue Cross and Blue Shield Associations, Kraft, Incorporated, Sears, Roebuck and Company, and YMCA.

Series 9, Los Angeles Office Materials, 1950s-1987, include printed advertisements created by this office and information relating to the employees.

Subseries 9.1, Print Advertisements, 1977-1987, printed advertisements arranged in one box alphabetically by client. There is a sparse sampling of clients from this particular Ayer branch office. The majority of the advertisements contained within this series are from Pizza Hut (1986-1987). Also included are Computer Automation (1977-1978), State of the Art, Incorporated (1982) and Toshiba (1986).

Subseries 9.2, Personnel Files, 1950s-1970s, includes cards of employees who worked in the Los Angeles office. Information on the cards includes name, address, telephone number, birthday, date hired, departure date and why (retired, terminated, resigned, etc) and position. Not all cards have all information. There is also a photograph of the employees on the cards.

Series 10, Foreign Print Advertisements, 1977-1991, undated, NW Ayer maintained partnerships with international companies such as Sloanas Ayer in Argentina, Connaghan & May Paton Ayer in Australia, Moussault Ayer in Belgium, NW Ayer, LTD. in Canada, GMC Ayer in France, Co-Partner Ayer in Germany, Wong Lam Wang in Hong Kong, MacHarman Ayer in New Zealand, Grupo de Diseno Ayer in Spain, Nedeby Ayer in Sweden, and Ayer Barker in United Kingdom. This group of material is a small sampling of advertisements created from these International offices. It is arranged alphabetically by client. There are quite a few automobile advertisements (i.e. Audi, Fiat, General Motors, Mercedes-Benz, and Volkswagen). In addition there are numerous advertisements for various personal items from MacLean's toothpaste to Quick athletic shoes to Labello lip balm, etc. Most of the advertisements have the creator's name printed on the advertisements.

Series 11, Cunningham & Walsh, Incorporated Materials, 1915-1987, undated contains 98 boxes 11 folders materials from the New York advertising agency acquired by NW Ayer in the 1960s. The company began with Newel-Emmett, an agency of nine men which broke up in 1949. Two of the men Fred Walsh and Jack Cunningham formed this agency in bearing their names in 1950. The agency created "let your fingers for the walking campaign for American Telephone & Telegraph, Mother Nature for Chiffon, and Mrs. Olson for Folgers's coffee and let the good times roll for Kawasaki motorcycle. In 1986, NW Ayer Incorporated purchased Cunningham & Walsh Incorporated.

Subseries 11.1, Print Advertisements, 1915-1987, are contained in ninety eight boxes of primarily print advertisements arranged alphabetically by client name. Clients that are particularly well represented are Graybar (electrical implements, circa1926-1937), Johns-Manulle (circa1915-1971), Smith and Corono typewriters (circa 1934-1960), Sunshine Biscuit Company (circa 1925-1961), Texaco Company (circa 1936-1961), Western Electric (circa 1920- 1971) and Yellow Pages (circa 1936-1971). Cunningham and Walsh also represented several travel and tourism industry clients, including Cook Travel Services (circa 1951-1962), Italian Line (circa 1953-1961), Narragansett and Croft (circa 1956-1960) and Northwest Airlines (circa 1946-1955). There are photographs of Texaco advertisements dating from 1913-1962. There is also a scrapbook of advertisements from the Western Electric Company dating from 1920-1922.

Subseries 11.2, Radio and Television Advertisements, 1963-1967, consist of materials created for Western Electric. Materials are arranged in chronological order.

Subseries 11.3, Company Related Materials, 1962-1986, undated include client lists, information relating to NW Ayer purchase and annual report 1962.

Series 12, Hixson & Jorgensen Materials, 1953-1971, a Los Angeles advertising company, merged with Ayer in 1969. This series is housed in one box. Within the box are four scrapbooks and folders with a hodgepodge of materials relating to advertising. Of most interest are the scrapbooks. Two scrapbooks deal with Hixson and Jorgensen's self promotion ad campaign "the right appeal gets action" (1953-1957). The other two scrapbooks contain news clippings about the company and its activities (1959-1971).

Series 13, Newell-Emmet, 1942-1957, founded in 1919 and governed in the 1940s by a partnership of nine men. The partnership broke up in 1949 when the men went their separate ways. The materials consist of print advertisements for one of client, Permutit Company, a water conditioning company. The materials are arranged in one box in chronological order.

Series 14, House Print Advertisements, 1870-1991, 16 boxes consists of advertisements or self-promotion advertisements to campaign for new clients. The series is arranged chronologically by date into fifteen boxes. Within the series are two scrapbooks containing self promotion ads from 1888-1919 and 1892-1895. Numerous house ads relate to Ayer's "Human Contact" campaign. In addition to the self promotion ads, Ayer ran advertisements expounding about particular concepts or themes for example, one month the concept would "understand" while another month would be "teamwork" and yet another would be on "imagination". Some of the self promotion ads target specific groups like Philadelphia businessmen. Other advertisements incorporate the fine arts.

Series 15, Scrapbooks, 1872-1959, relates to company events, records and news clippings about Ayer's history. The six boxes are arranged by chronological date. Two of the boxes focus solely on the death of founder F.W. Ayer (1923). Another box houses a scrapbook that showcases Ayer's annual Typography Exhibition (1931-1959). One box contains a scrapbook that specifically deals with correspondences relating to Ayer's advertising. Yet another box's contents are folders of loose pages from scrapbooks that have newspaper clippings, order forms, correspondences and other company records. In one box, a bound scrapbook houses a variety of materials relating to Ayer and advertising (i.e. newspaper clippings, competitor's advertisements, NW Ayer's advertisements, correspondences for advertisements, clippings regarding the "theory of advertising."

Series 16, Publications, 1849-2006, are housed in thirty four boxes and are arranged into three main categories.

Subseries 16.1, House Publications, 1876-1994, covers diverse topics; some proscriptive works about the Ayer method in advertising, some commemorating people, anniversaries or events in the life of the agency. Materials consist of scattered issues of the employee newsletter The Next Step 1920-1921. The materials are arranged in chronological order by date of publication. Ayer in the News, The Show Windows of an Advertising Agency, 1915, book form of advertisements published on the cover of Printer's Ink, highlighting Ayer's relations with advertisers. The Story of the States, 1916, Reprint in book form of a series of articles published in Printer's Ink for the purpose of adding some pertinent fact, progressive thought and prophetic vision to the Nationalism of Advertising highlights major businesses, manufacturer, natural resources and other qualities or attractions of each state. The Book of the Golden Celebration, 1919, includes welcome address and closing remarks by founder F. Wayland Ayer, The Next Step, 1920 employee newsletter with photographs, employee profiles, in-house jokes, etc., Advertising Advertising: A Series of Fifty-two Advertisements scheduled one time a week. Twenty-seven, thirty and forty inches, a day of the week optional with publisher, 1924

Subseries 16.2, Publications about NW Ayer, 1949-2006, includes a book first published in 1939. Includes articles, documenting events and is arranged chronologically by date of publication.

Subseries 16.3, General Publications about Advertising, 1922-1974, are arranged chronologically by date of publication and relate primarily to the history of advertising.

Subseries 16.4, Publications about Other Subjects, 1948-1964, include four books about the tobacco industry primarily the history of the American Tobacco Company and Lorillard Company from the Cunningham and Walsh library.

Series 17, Business Records, circa 1885-1990s

Subseries 17.1, Contracts, 1885-1908, undated, are arranged alphabetically and span from 1885-1908. The majority of the contracts are with newspaper and magazine publishers from around the country.

Subseries 17.2, General client information, 1911-1999, undated, including active and cancelled lists with dates, client gains, historical client list, (should move this to series 20) Ayer Plan User Guide Strategic Planning for Human Contact, undated

Subseries 17.3, Individual Client Account Information, 1950s-1990s, undated, contain information used by Ayer to create advertisements for some of its clients. American Telephone &Telegraph Corporate Case History, American Telephone &Telegraph Corporate advertisement memo, commissioned artists for DeBeers advertisements, DeBeers information relating to the creative process and photography credits, a case history for DeBeers Consolidated Mines, Ltd., The Diamond Engagement Ring, Managing Communication at all levels, DuPont publications, JC Penny Marketing Communication Plan Recommendation, Leaf, Incorporated, Saturn presentation, and USAREC oral presentation.

Subseries 17.4, Potential Clients, 1993, includes grouping has a questionnaire sent to Ayer by a potential client. Questionnaire response for Prudential Securities, 1993 Prudential Securities advertising account review, 1993.

Subseries 17.5, Financial Records, 1929-1938, includes balance sheet, 1929 May 1 Balance sheet and adjustments Consolidated statement of assets and liabilities, Expenses 191936-37 Business review and expenses, 1937 and 1938 Business review and expenses comparative statement, 1937 and 1938.

Series 18, Legal Records, circa 1911-1982, Ayer's legal records are arranged by twelve subject groupings within four boxes. The twelve groupings are advertising service agreements (circa 1918-1982), bylaws, copyright claims, correspondences, international correspondences, dissolution of trusts, stock information, agreements between partners, incorporation materials, reduction of capital, property information and miscellaneous materials. The bulk of the materials are the advertising service agreements. These agreements are between Ayer and their clients and state the services Ayer will offer and at what cost. The bylaws are Ayer's company bylaws from 1969 and 1972. The copyright claims are certificates stating Ayer's ownership over certain published materials (i.e. "Policy", Media Equalizer Model, and Don Newman's Washington Square Experiment). The correspondences relate to either the voting trust and receipts for agreement or the New York Corporation. The international correspondences are from either Ayer's Canadian office or London office. The dissolutions of trusts contains materials about the dividend trust of Wilfred F. Fry, the investment trust of Winfred W. Fry, the voting trust, and the New York corporation. The stock information has stock certificates and capital stock information. The agreements between partners (1911-1916) specify the terms between F.W. Ayer and his partners. The incorporation materials (circa 1929-1977) deal with Ayer advertising agency becoming incorporated in the state of Delaware. The reduction of capital grouping is a notification that shares of stock have been retired. The property information grouping contains property deeds and insurance policy (circa 1921-1939), a property appraisal (1934), and a bill of sale (1948). The miscellaneous grouping contains a house memo regarding a set of board meeting minutes and a registry of foreign companies in Commonwealth of Pennsylvania (1929-1954).

Subseries 18.1, Advertising Service Agreements, 1918-1982

Subseries 18.2, Bylaw Materials, 1969-1972

Subseries 18.3, Copyright Claims, 1962-1969

Subseries 18.4, Correspondence, 1928-1933

Subseries 18.5, International Office Correspondence, 1947-1948

Subseries 18.6, Dissolution of Trusts, 1934-1937

Subseries 18.7, Stock Information, 1934-1974

Subseries 18.8, Agreements between Partners, 1911-1916

Subseries 18.9, Incorporation Materials, 1929-1977

Subseries 18.10, Certificates of Reduction of Capital, 1937; 1975

Subseries 18.11, Property Information, 1921-1948

Subseries 18.12, Miscellaneous Materials, 1929-1977

Series 19, Personnel Records, circa 1889-2001, are arranged into eight groupings within eight boxes. The groupings are employee card files, photographs, Ayer alumni, biographies, speeches, recollections, oral histories, and miscellaneous. Typed manuscript of book A Copy Writer Speaks by George Cecil, NW Ayer, Incorporated copy head 1920s-1950s

Subseries 19.1, Employee card files, circa 1892-1915; 1929-1963, consists of index cards with the name, age, job title, date and wage increases, date of hire/fire, as well as remarks about the employee's service and/or reasons for seeking or leaving the job. Materials are arranged alphabetically by the last name of the employee within three boxes.

Subseries 19.2, Photographs, circa 1924-1984, undated, are housed in two boxes. The photographs grouped together by subjects i.e. personnel, company events, Ayer buildings, and miscellaneous. This grouping primarily consists of personnel photographs. Includes a glass plate negative dated 1924 of NW Ayer.

Subseries 19.3, Ayer Alumni, circa 1989-98, include employees who have left Ayer. There is a listing of Ayer "graduates" and their current job. Emeritus, Ayer's alumni newsletter 1989-1996, makes up the majority of materials in this grouping. The newsletter keeps the alumni up to date with the happenings of Ayer and what has become of former Ayer employees. Emeritus is a quarterly newsletter devoted to the activities, thoughts and feelings of Ayer alumni a body of people who consists of retirees and former employees.

Subseries 19.4, Biographical Information, circa 1889-1994, undated, prominent members of Ayer's operations had biographical sketches completed of them. This was true for the bio sketches of Robert Ervin, Louis T. Hagopian, and George A. Rink. There is a substantial file on Dorothy Dignam ("Mis Dig"), a leading woman in the advertising world from the 1930s to the 1950s. Also of interest is a video ("The Siano Man") compiled by Ayer employees to commemorate Jerry Siano's retirement from Ayer in 1994. The series is arranged alphabetically by last name.

Subseries 19.5, Speeches, circa 1919-1931; 1975, contains speeches made by Wilfred W. Fry and Neal W. O'Connor. Wilfred W. Fry had various speaking engagements connected with Ayer. Contained in this group is a sampling of his speeches from 1919 to 1931. Neal O'Connor's speech "Advertising: Who Says It's a Young People's Business" was given at the Central Region Convention for the American Association of Advertising Agencies in Chicago on November 6, 1975. The speeches are arranged alphabetically by the speaker's last name.

Subseries 19.6, Recollections, 1954-1984, undated, are arranged alphabetically by last name. These are recollections from Ayer employees about the company and its advertisements. Some recollections are specifically about certain types of advertisements, like farm equipment while others reflect on F. W. Ayer and the company.

Subseries 19.7, Oral History Interview Transcripts, 1983-1985; 1989-1991, include interviews with key NW Ayer personnel, conducted by Ayer alumnae Howard Davis, Brad Lynch and Don Sholl (Vice President creative) for the Oral History Program. The materials are arranged alphabetically by the last name of the interviewee.

Subseries 19.8, Oral History Interview Audio Tapes, 1985-1990, include interviews on audiotape the materials are arranged alphabetically by the last name of the interviewee.

Subseries 19.9, Internal Communications, 1993-1999, includes information sent to employees relating to retirements, management changes, awards won by the company, promotions, potential new accounts, free items, grand opening of Ayer Café, donation events, sponsorship programs, holiday schedules, discounts for employees from clients, Ayer joins MacManus Group.

Subseries 19.10, General Materials, 1940; 1970, includes agency directory entry including a list of the employees, 1970s, annual banquet program for the Curfew Club May 22, 1940 a group formed by the Philadelphia employee in 1938. It sponsored numerous sports, social and educational activities. Groups were formed in public speaking, music appreciation and a series of talks on Monday evenings title the modern woman. The front page was a series of talks for general interest. A list of officers, 1991, Twenty five year club membership, 1973 December 1, List of NW Ayer graduates, 1970, List of Officers, 1991 May 31, Obituary for Leo Lionni, 1999 October 17, List of photographers of advertisements, 2001

Series 20, Background and History Information, 1817-1999, undated includes a chronology, 1817-1990, quick reference timeline, 1848-1923, loose pages from a scrapbook containing examples of correspondence, envelopes, advertisements dating from 1875-1878; slogans coined by NW Ayer & Sons, Incorporated, 1899-1990, history of management, 1909-1923, articles and photographs about the building and art galleries, 1926-1976, publications about the Philadelphia building, 1929, pamphlet relating to memories of NW Ayer & Sons, Incorporated, 1930s-1950s, television history, 1940-1948, Article about the history of the company, 1950 January, pocket guide, 1982, AdWeek reports about standings for advertising agencies, information relating to Human Contact which is NW Ayer's Information relating to Human Contact, undated which is their philosophy on advertising.

Series 21, Materials Created by other Advertising Agencies, 1945-1978, undated, consists of print advertisements collected by Ayer from other major advertising companies. The companies include Doyle Dane Bernback, Incorporated, Leo Burnett Company, Grey Advertising Agency, D'Arcy Ad Agency, Scali, McCabe, Sloves, Incorporated and Erwin Wasey Company. The materials are arranged in alphabetical order by client and include products from Ralston Purina and Van Camp (Chicken of the Sea), Kellogg, American Export Lines and No Nonsense Fashions.

Series 22, 2010 Addendum of Print Advertisements, circa 1879s-1999, undated, includes material given to the Archives Center in 2010. It is organized into seventy one oversized boxes and contains proofsheets of print advertisements for select Ayer clients. These are arranged alphabetically by client name and include substantial quantities of materials from American Telephone &Telegraph (1945-1996), Bahamas Ministry of Tourism (1967-1987), Carrier (1971-1981), Citibank (1973-1991), DeBeers (1940s-1960s and1990s), Electric Companies Advertising Program [ECAP] (1942-1970s), General Motors (1989-1998), J.C. Penney (1983-1986), Newsweek (1966-1975), and Proctor and Gamble (1980s-1890s). There are also numerous other clients represented by smaller quantities of materials.

Subseries 22.1, Print Advertisements, 1930-1990, undated

Subseries 22.2, Print Advertisements on Glass Plate Negatives, 1879-1881, undated, include Cannon towels, Cheny Brothers silks, Cornish & Company organs and pianos, Enterprise Manufacturing Company, 1879 sad iron, an ad from Harper's Weekly 1881 for ladies clothing, Ostermoor & Company mattresses, Pear's soap, Porter's cough balsam, Steinway pianos.

Series 23, Microfilm of Print Advertisements, circa 1908-1985, consists of three boxes of printed advertisements for the American Telephone and Telegraph Company. Some of the same advertisements might also be found in series two, three and four.
Arrangement:
The collection is arranged into twenty-three series.

Series 1: Scrapbooks of Client Print Advertisements, circa 1870-1920

Series 2: Proofsheets, circa 1870-1930

Series 3: Proofsheets, circa 1920-1975

Series 4: 2001 Addendum, circa 1976-2001

Series 5: Billboards, circa 1952-1956

Series 6: Audiovisual Materials

Series 7: Radio and Television Materials, 1933-1993, undated

Series 8: Chicago Office Print Advertisements, 1954-1989

Series 9: Los Angeles Office Materials, 1950s-1987

Subseries 9.1: Printed Advertisements, 1977-1987

Subseries 9.2: Personnel Files, 1950s-1970s

Series 10: Foreign Print Advertisements, 1977-1991, undated

Series 11: Cunningham & Walsh Incorporated Materials, 1915-1987, undated

Subseries 11.1: Printed Advertisements, 1915-1987

Subseries 11.2: Radio and Television Advertisements, 1963-1967

Subseries 11.3: Company Related Materials, 1962-1986, undated

Series 12: Hixson & Jorgensen Materials, 1953-1971, undated

Series 13: Newell-Emmet, 1942-1957

Series 14: House Print Advertisements, 1870-1991

Series 15: Scrapbooks, 1872-1959

Series 16: Publications, 1849-2006

Subseries 16.1: House Publications, 1876-1994

Subseries 16.2: Publications about NW Ayer, 1949-1995

Subseries 16.3: General Publications about Advertising, 1922-2006

Subseries 16.4: Publications about other Subjects, 1948-1964

Series 17, Business Records, circa 1885-1990s

Subseries 17.1: Contracts, 1885-1908, undated

Subseries 17.2: General Client Information, 1911-1999, undated

Subseries 17.3: Individual Client Account Information, 1950s-1990s, undated

Subseries 17.4: Potential Clients, 1993

Subseries 17.5: Financial Records, 1929-1938

Series 18: Legal Records, circa 1911-1984

Subseries 18.1: Advertising Service Agreements, 1918-1982

Subseries 18.2: Bylaw Materials, 1969-1972

Subseries 18.3, Copyright Claims, 1962-1969

Subseries 18.4: Correspondence, 1928-1933

Subseries 18.5: International Office Correspondence, 1947-1948

Subseries 18.6: Dissolution of Trusts, 1934-1937

Subseries 18.7: Stock Information, 1934-1974

Subseries 18.8: Agreements between Partners, 1911-1916

Subseries 18.9: Incorporation Materials, 1929-1977

Subseries 18.10: Certificates of Reduction of Capital, 1937; 1975

Subseries 18.11: Property Information

Subseries 18.12: Miscellaneous Materials, 1929-1977

Series 19: Employee Materials, circa 1889-2001

Subseries 19.1: Employee Card files, circa 1892-1915; 1929-1963

Subseries 19.2: Photographs, circa 1924-1984, undated

Subseries 19.3: Alumni Publications, circa 1989-1998

Subseries 19.4: Biographical Information, circa 1889-1994

Subseries 19.5: Speeches, circa 1919-1931; 1975

Subseries 19.6: Recollections, 1954-1984, undated

Subseries 19.7: Oral History Interview Transcripts, 1983-1985; 1989-1991

Subseries 19.8: Oral History Audiotapes, 1985-1990

Subseries 19.9: Internal Communications, 1993-1999

Subseries 19.1: General Materials, 1940-2001

Series 20: History and Background Information about the Company, 1817-1999, undated

Series 21: Materials Created by other Advertising Agencies, 1945-1978, undated

Series 22: 2010 Addendum of Print Advertisements, circa 1879s-1990s, undated

Subseries 22.1: Print Advertisements, 1930-1990, undated

Subseries 22.2: Print Advertisements on Glass Plate Negatives, 1879-1881, undated

Series 23: Microfilm of Print Advertisements, circa 1908-1985
Biographical / Historical:
Founded in Philadelphia in 1869, NW Ayer & Son is one of the oldest and largest advertising agencies in America. For most of its history, it was the undisputed leader and innovator in the field of advertising. In 1876, NW Ayer & Son pioneered the "open contract", a revolutionary change in the method of billing for advertising which became the industry standard for the next hundred years. NW Ayer pioneered the use of fine art in advertising and established the industry's first art department. It was the first agency to use a full-time copywriter and the first to institute a copy department. The agency relocated to New York City in 1974. During its long history, the agency's clients included many "blue-chip" clients, including American Telephone & Telegraph, DeBeers Consolidated Diamond Mines, Ford Motor Company, Nabisco, R. J. Reynolds and United Airlines. However, in later years, the Ayer's inherent conservatism left the agency vulnerable to the creative revolution of the 1960s and 1970s, the advertising industry restructuring of the 1980s and the economic recession of the early 1990s. The agency was bought out by a Korean investor in 1993. In 1996, NW Ayer merged with another struggling top twenty United States advertising agency, Darcy, Masius, Benton & Bowles, under the umbrella of the McManus Group. Ayer continues to operate as a separate, full-service agency.

Through a series of buyouts and mergers, Ayer traces its lineage to the first advertising agency founded in the United States, a Philadelphia agency begun by Volney Palmer in 1841. Palmer began his career in advertising as a newspaper agent, acting as middleman between newspaper publishers and advertisers across the country. By 1849, Palmer had founded his own newspaper, V. B. Palmer's Register and Spirit of the Press, and had developed a complete system of advertising which included securing advertising space and placing ads in scores of commercial, political, religious, scientific and agricultural journals across the country. Palmer went one step further than the "space jobbers" of the day when he began offering "advertisements carefully drawn for those who have not the time to prepare an original copy." Always an enthusiastic promoter of advertising as an incentive to trade and American economic growth, Palmer promised advertisers that "every dollar paid for advertising in country newspapers will pay back twenty-fold" and encouraged skeptical consumers that "he who wishes to buy cheap should buy of those who advertise." When Palmer died in 1863, the agency was bought by his bookkeeper, John Joy, who joined with another Philadelphia advertising agency to form Joy, Coe & Sharpe. That agency was bought out again in 1868 and renamed Coe, Wetherill & Company. In 1877, Coe, Wetherill and Company was bought out by the newly formed NW Ayer & Son.

Francis Wayland Ayer was an ambitious young schoolteacher with an entrepreneurial streak. Having worked for a year soliciting advertisements on a commission basis for the publisher of the National Baptist weekly, Francis Ayer saw the potential to turn a profit as an advertising agent. In 1869, Ayer persuaded his father, Nathan Wheeler Ayer, to join him in business, and with an initial investment of only $250.00, NW Ayer & Son was born. Notwithstanding a smallpox epidemic in Philadelphia in 1871 and the general economic depression of the early 1870s, the agency flourished. The senior Ayer died in 1873, leaving his interest in the agency to his wife, but Francis W. Ayer bought her out, consolidating his interest in the company's management. In 1877, with Coe, Wetherill & Company (the successor to Palmer's 1841 agency) on the verge of bankruptcy and heavily indebted to Ayer for advertising it had placed in Ayer publications, Ayer assumed ownership of that agency. Thus did NW Ayer lay claim to being the oldest advertising agency in the country.

Both Nathan Wheeler and Francis Wayland Ayer began their careers as schoolteachers, and one of their legacies was a commitment to the cause of education: correspondence schools and institutions of higher learning were historically well-represented among Ayer clients. Just after World War I, the agency was heralded as "co-founder of more schools than any citizen of this country" for its conspicuous efforts to advertise private schools. Well into the 1960s, an "Education Department" at Ayer prepared advertisements for over three hundred private schools, camps and colleges, representing almost half the regional and national advertising done for such institutions. In fact, to its clients Ayer presented advertising itself as being akin to a system of education. In 1886, Ayer began promoting the virtues of the Ayer way advertising with the slogan, "Keeping Everlastingly at It Brings Success."

The agency's goals were simple: "to make advertising pay the advertiser, to spend the advertiser's money as though it were our own, to develop, magnify and dignify advertising as a business." Initially, Ayer's fortunes were tied to newspapers, and the agency began to make a name for itself as compiler and publisher of a widely used American Newspaper Annual. During the first years, Ayer's singular goal was "to get business, place it [in newspapers] and get money for it"; after several years as an independent space broker, however, Francis Ayer resolved "not to be an order taker any longer." This decision led NW Ayer and Son to a change in its mode of conducting business which would revolutionize the advertising industry: in 1876, Ayer pioneered the "open contract" with Diggee & Conard, Philadelphia raised growers and agricultural suppliers. Prior to the open contract, NW Ayer & Sons and most agencies operated as "space-jobbers," independent wholesalers of advertising space, in which the opportunities for graft and corrupt practices were virtually unlimited. In contrast, the open contract, wherein the advertiser paid a fixed commission based on the volume of advertising placed, aligned the advertising agent firmly on the side of the advertiser and gave advertisers access to the actual rates charged by newspapers and religious journals. The open contract with a fixed commission has been hailed by advertising pioneer Albert Lasker as one of the "three great landmarks in advertising history." (The other two were Lasker's own development of "reason-why" advertising copy and J. Walter Thompson's pioneering of sex appeal in an advertisement for Woodbury's soap.) Although the transition to the open contract did not happen overnight, by 1884, nearly three-quarters of Ayer's advertising billings were on an open contract basis. Since Ayer was, by the 1890s, the largest agency in America, the switch to direct payment by advertisers had a significant impact on the advertising industry, as other agencies were forced to respond to Ayer's higher standard. Just as important, the open contract helped to establish N W Ayer's long-standing reputation for "clean ethics and fair dealing" -- a reputation the agency has guarded jealously for over a century. The open contract also helped to establish Ayer as a full service advertising agency and to regularize the production of advertising in-house. From that point forward, Ayer routinely offered advice and service beyond the mere placement of advertisements. Ayer set another milestone for the industry in 1888, when Jarvis Wood was hired as the industry's first full-time copywriter. Wood was joined by a second full time copywriter four years later, and the Copy Department was formally established in 1900. The industry's first Art Department grew out of the Copy Department when Ayer hired its first commercial artist to assist with copy preparation in 1898; twelve years later Ayer became the first agency to offer the services of a full time art director, whose sole responsibility was the design and illustration of ads.

Ayer's leadership in the use of fine art in advertising has roots in this period, but achieved its highest expression under the guidance of legendary art director Charles Coiner. Coiner joined Ayer in 1924, after graduating from the Chicago Academy of Fine Arts. Despite early resistance from some clients, Coiner was adamant that "the use of outstanding palette and original art forms bring a greater return in readership, in impact and prestige for the advertiser." To this end, Coiner marshaled the talents of notable painters, illustrators and photographers, including N.C. Wyeth and Rockwell Kent (Steinway), Georgia O'Keefe (Dole), Leo Lionni (DuPont), Edward Steichen (Steinway, Cannon Mills), Charles Sheeler (Ford), and Irving Penn (DeBeers). Coiner believed that there was a practical side to the use of fine art in advertising, and his success (and Ayer's) lay in the marriage of research and copywriting with fine art, an arrangement Coiner termed "art for business sake." Coiner's efforts won both awards and attention for a series completed in the 1950s for the Container Corporation of America. Titled "Great Ideas of Western Man" the campaign featured abstract and modern paintings and sculpture by leading U.S. and foreign artists, linked with Western philosophical writings in an early example of advertising designed primarily to bolster corporate image. In 1994, Charles Coiner was posthumously named to the American Advertising Federation's Hall of Fame, the first full time art director ever chosen for that honor.

Coiner and fellow art director Paul Darrow also created legendary advertising with the "A Diamond Is Forever" campaign for DeBeers; ads featured the work of Pablo Picasso, Salvador Dali and other modernist painters. The "A Diamond is Forever" tagline was written in 1949 by Frances Gerety, a woman copywriter at Ayer from 1943 to 1970. In 1999, Ad Age magazine cited "A Diamond is Forever" as the most memorable advertising slogan of the twentieth century.

Coiner also earned respect for his volunteer government service during World War II; he designed the armbands for civil defense volunteers and logos for the National Recovery Administration and Community Chest. As a founding member of the Advertising Council in 1945, Ayer has had a long-standing commitment to public service advertising. In the mid-1980s, Ayer became a leading force in the Reagan-era "War on Drugs". Lou Hagopian, Ayer's sixth CEO, brokered the establishment of the Partnership for a Drug-Free America, a media coalition which generated as much as a million dollars a day in donated advertising space and time to prevent the use and abuse of illegal drugs. Famous names appear among NW Ayer's clientele from the very earliest days of the agency. Retailer John Wanamaker, Jay Cooke and Company, and Montgomery Ward's mail-order business were among the first Ayer clients. The agency has represented at least twenty automobile manufacturers, including Cadillac, Chrysler, Ford, General Motors, Plymouth, and Rolls-Royce. Other major, long-term clients through the years have included American Telephone & Telegraph, Canada Dry, Cannon Mills, Hills Bros. Coffee Company, Kellogg's, R. J. Reynolds, Steinway and Sons, United Airlines, and the United States Army. By the time of Ayer's hundredth anniversary in 1969, some of these companies had been Ayer clients for decades if not generations, and the longevity of those relationships was for many years a source of Ayer's strength.

But the advertising industry began to change in the late 1960s and 1970s, due in part to a "creative revolution." Small advertising agencies won attention with provocative copywriting and art direction that more closely resembled art than advertising. Advances in market research allowed clients to more narrowly tailor their advertising messages to distinct groups of consumers, and this led to a rise in targeted marketing which could more readily be doled out to specialized small agencies than to larger, established firms like NW Ayer & Son. The civil rights and anti-war movements also contributed to increasing public skepticism with the values of corporate America, and by extension, with some national advertising campaigns. Older, more conservative firms like Ayer were hard pressed to meet these new challenges.

About 1970, in an effort to meet these challenges and to establish a foothold on the West Coast, Ayer bought out two smaller agencies--Hixson & Jorgenson (Los Angeles) and Frederick E. Baker (Seattle). The agency relocated from Philadelphia to New York City in 1974 in an attempt both to consolidate operations (Ayer had operated a New York office since the 1920s) and to be closer to the historic center of the advertising industry. Riding the wave of mergers that characterized the advertising industry in the late 1980s and 1990s, Ayer continued to grow through the acquisition of Cunningham & Walsh in 1986 and Rink Wells in 19xx.

During this transitional period, Ayer received widespread acclaim for its work for the United States Army, which included the widely recognized slogan "Be All You Can Be". Ayer first acquired the Army recruitment account in 1967 and with help from its direct marketing arm, the agency was widely credited with helping the Army reach its recruitment goals despite an unpopular war and plummeting enlistments after the elimination of the draft in 1973. Ayer held the account for two decades, from the Vietnam War through the Cold War, but lost the account in 1986 amid government charges that an Ayer employee assigned to the account accepted kickbacks from a New York film production house. Despite Ayer's position as the country's 18th largest agency (with billings of $880 million in 1985), the loss of the agency's second largest account hit hard.

NW Ayer made up for the loss of the $100 million dollar a year Army account and made headlines for being on the winning end of the largest account switch in advertising history to date, when fast food giant Burger King moved its $200 million dollar advertising account from arch-rival J. Walter Thompson in 1987. Burger King must have had drive-thru service in mind, however, and Ayer made headlines again when it lost the account just eighteen months later in another record-breaking account switch. Another devastating blow to the agency was the loss of its lead position on the American Telegraph and Telephone account. Ayer pioneered telecommunications advertising in 1908, when the agency was selected to craft advertising for the Bell System's universal telephone service. Despite valiant efforts to keep an account the agency had held for most of the twentieth century, and for which they had written such memorable corporate slogans as American Telephone &Telegraph "The Voice with a Smile" and "Reach Out and Touch Someone", the agency lost the account in 1996.

After a wave of mergers and acquisitions in the late 1980s, the economic recession of the early 1990s hit Madison Avenue hard, and Ayer was particularly vulnerable. Despite the agency's long history and roster of "blue-chip" clients, Ayer was not known for cutting-edge creative work. Moreover, though the agency had offices overseas, Ayer had never built a strong multinational presence, and many of the smaller international offices were sold during the financial turmoil of the 1980s. This left a real void in the new climate of global marketplace consolidation. By about 1990, earnings were declining (although Ayer was still among the top twenty United States agencies in billings), and the agency was suffering from client defections, high management turnover, expensive real estate commitments and deferred executive compensation deals, all fallout of the high-flying 1980s. This was the atmosphere in 1993, when W.Y. Choi, a Korean investor who had already assembled a media and marketing empire in his homeland, began looking for an American partner to form an international advertising network. Jerry Siano, the former creative director who had recently been named Ayer's seventh CEO, was in no position to refuse Choi's offer of $35 million to buy the now floundering agency. The infusion of cash was no magic bullet, however. Choi took a wait-and-see approach, allowing his partner Richard Humphreys to make key decisions about Ayer's future, including the purging of senior executives and the installation of two new CEOs in as many years.

The agency's downward trend continued with the loss of another longtime client, the DeBeers diamond cartel in 1995. Adweek reported that Ayer's billings fell from $892 million in 1990 to less than $850 million in 1995. Several top executives defected abruptly, and the agency failed to attract major new accounts. Ayer was facing the loss not merely of revenue and personnel, but the loss of much of the respect it once commanded. Ayer remained among the twenty largest U.S. agencies, but an aura of uncertainty hung over the agency like a cloud. A new CEO was appointed, and Mary Lou Quinlan became the agency's first woman CEO in 1995. A year later, Ayer and another struggling top twenty agency, D'arcy, Masius, Benton & Bowles, combined as part of the McManus Group of companies. In 1998, the McManus Group had worldwide billings of more than $6.5 billion.

Under the McManus Group, Ayer was able to expand its international operations and begin to rebuild a stronger global presence. Several important new clients were won in 1997 and 1998, including Avon, General Motors, Kitchenaid, several Procter & Gamble brands and, most notably, Continental Airlines worldwide accounts. Born in the nineteenth century, Ayer may be one of a very few advertising agencies to successfully weather the economic and cultural transitions of both the twentieth and twentieth first centuries. Ayer was eventually acquired by the Publicis Groupe based in Paris, France which closed down the N.W. Ayer offices in 2002.
Related Materials:
Materials in the Archives Center

Warshaw Collection of Business Americana (AC0060)

Hills Bros. Coffee Incorporated Records (AC0395)
Provenance:
The collection was donated by N W Ayer ABH International, April 15, 1975 and by Ayer & Partners, October 30, 1996.
Restrictions:
The collection is open for research use.

Physical Access: Researchers must use microfilm copy. Researchers must handle unprotected photographs with gloves. Researchers must use reference copies of audiovisual materials. When no reference copy exists, the Archives Center staff will produce reference copies on an "as needed" basis, as resources allow.

Technical Access: Viewing the film portion of the collection without reference copies requires special appointment, please inquire; listening to audio discs requires special arrangement. Do not use original materials when available on reference video or audio tapes.
Rights:
Collection items available for reproduction, but the Archives Center makes no guarantees concerning copyright restrictions. Other intellectual property rights may apply. Reproduction permission from Archives Center: reproduction fees may apply. Publication and production quality duplication is restricted due to complex copyright, publicity rights, and right to privacy issues. All duplication requests must be reviewed and approved by Archives Center staff. Potential users must receive written permission from appropriate rights holders prior to obtaining high quality copies.
Topic:
Advertising agencies  Search this
advertising  Search this
Genre/Form:
Business records -- 1840-2000
Interviews -- 1980-2000
Oral history -- 1980-1990
Print advertising
Proof sheets
Proofs (printed matter)
Scrapbooks -- 1840-1990
Trade literature
Tear sheets
Advertisements
Citation:
NW Ayer & Sons, incorporated Advertising Agency Records, Archives Center, National Museum of American History
Identifier:
NMAH.AC.0059
See more items in:
N W Ayer Advertising Agency Records
Archival Repository:
Archives Center, National Museum of American History
EDAN-URL:
ead_collection:sova-nmah-ac-0059
Additional Online Media:

The Simmons Company Records

Creator:
Simmons Company  Search this
Extent:
9 Film reels
88 Cubic feet (172 boxes, 16 oversize folders)
Type:
Archival materials
Collection descriptions
Film reels
Advertisements
Business records
Videotapes
Date:
1892-2000
Scope and Contents:
Series 1 includes: news articles about the company and the Simmons family; photographs of the machinery, factories, factory workers, products and showrooms; annual reports; various corporate periodicals; audit reports; patents; and materials relating to sleep research conducted by Simmons. Series 2 includes product catalogues, scrapbooks of advertisements, advertising artwork and mechanicals, sales kits, point of purchase items, marketing plans and surveys, sales training videos and filmstrips, and commercials. Of special note are the materials on Simmons involvement in the New York World's Fair in 1964-65 and the XIII Winter Olympic Games in 1980. Most newsprint in this collection has been photocopied onto acid-free bond paper and the originals destroyed. Unless otherwise noted, the materials appear in date order within each subseries or sub-subseries. Physically, the materials are arranged by type and size. Series 1: CORPORATE MATERIALS, 1892-2000, n.d.

Subseries A: History, 1892-2000, n.d. - Kenosha, WI, history (news articles and other documents), Simmons Company history (news articles, correspondence, and commemorative publications), and Simmons Centennial materials. Of note are transcripts of a series of interviews conducted for the 1996 commemorative book; the interviews are in alphabetical order by the interviewee's last name. Some WWII materials are also located within this subseries. Subseries B: Photographic Materials, 1892-1990s [bulk dates] - Included here are photographs (black and white, color), negatives, transparencies, and slides.

Sub-subseries 1: Machines, 1925-1969, n.d. - Features photos of the devices used to make Simmons mattress and furniture including the Marshall pocket machine, stitching machines, and coiling machines. The photographs are arranged alphabetically by type of machine, and there under by date.

Sub-subseries 2: Products, 1936, 1962, 1970s-1990s, n.d. - Some of the photographs may have been used in advertisements, catalogues, and other Simmons publications.

Sub-subseries 3: Personnel, 1917, 1937-1974, 1980s, n.d. - Photographs of Z.G. Simmons, Grant Simmons, Jr., sales force, and board members. Of interest are the sales force photos featuring meeting initiations and "All-American Annual Trips" for top selling employees. Sub-subseries 4: Facilities, 1892, 1920s, 1936, 1940, 1955, 1960s, 1975, 1980s, n.d. - Photographs of domestic and foreign manufacturing plants, office buildings, warehouses, and stores.

Sub-subseries 5: Other, 1915, 1935, 1940, 1964, 1979, n.d. - Slides used for presentations and photographs that do not fit into the above sub-subseries. Subseries C: Annual Reports, 1946, 1949, 1952-1983 - Reports given to stockholders focusing on Simmons financial returns and business activities for the year. Subseries D: Publications, 1926-1994 [bulk dates] - Periodicals published by Simmons for their staff (sales force, plant employees, etc.) and outside parties.

Sub-subseries 1: Owl, 1947-1954 - A nearly complete run of this in-house organ; it was published about once every two months.

Sub-subseries 2: Bedpost, 1984, 1986, 1988-1998 --In-house organ. There are no examples of an in-house organ that may have been published between 1954 and 1984.

Sub-subseries 3: Other Publications, 1926, 1929, 1941, 1970s, 1980s, 1994 - Items published by Simmons and sent to merchandisers. Subseries E: Business Records, 1903-1987 [bulk dates]

Sub-subseries 1: Records, 1903-1998, n.d. - Consists, in part, of correspondence, speeches, personnel directories, and financial accounting books. Of note is the folder of materials on Simmons participation in atomic testing in 1955.

Sub-subseries 2: Presentations, Studies, and Reports, 1936, 1958, 1960, 1970, 1980, 1987, n.d. - Business plan presentation from Gulf & Western and Wickes. Issues of Consumer Reports magazine featuring Simmons products. Subseries F: Audit Reports, 1917-1952, 1959-1967, 1977 - Year-end financial audits for Simmons Company, its subsidiaries, and foreign incarnations. Subseries G: Legal Matters, 1914-1977 [bulk dates] - Federal Trade Commission activities, bills of sale, licensing agreements, trademarks on Simmons logos, and lawsuit exhibits. Subseries H: Patents, 1904-1954, ca. 1960s, n.d. - Correspondence and legal documents for foreign and domestic patents, many by John Gail. Also included here are the Patent Committee meeting minutes. Subseries I: National Association of Bedding Manufacturers (NABM), 1949, 1952, 1960s-1970s, n.d. - Materials reflect Simmons involvement with this organization. Several Simmons employees held high ranking positions within NABM. Subseries J: Sleep Research Materials, 1929-1970s, 1994, n.d. - Materials relating to Simmons sleep research endeavors, especially the Sleep Research Center at the Mellon Institute. Included are journal articles, booklets about sleep and bedding, and a scrapbook of news clippings related to a 1956 article, "Sleep--ust 80 Minutes a Night." Series 2: MARKETING, 1896-1990s, n.d.

Subseries A: Catalogs, 1896-1956, 1970s, 1980, n.d. - The earliest catalogs are from the Northwestern Wire Mattress Company. Catalogs from the regional distributors of Simmons, as well as from England and Canada. Subseries B: Price Lists, 1939, 1940, 1952-1957 - Institutional and divisional price lists for Simmons products. Subseries C: Records of Marketing, 1920s-1930s, 1950s, 1970s-1990s, n.d. [bulk dates] - This subseries reflects the business materials used to market Simmons mattresses to consumer groups and merchandisers including artwork for advertisements, mattress labels, television and radio commercial scripts, and pamphlets aimed at consumers. Subseries D: Advertisements, 1920s-1990s, n.d. - A nearly complete continuum of Simmons advertising. The scrapbooks were dismantled to ensure proper preservation. They have been kept intact and the pages numbered to ensure order. The contents of the scrapbooks, in many cases, are duplicated both in the loose advertising and in other scrapbooks. A few of the scrapbooks were completely dismantled and integrated into the loose advertising. There is no record of the original order of these scrapbooks.

Sub-subseries 1: Consumer Advertisements, 1920s-1990s, n.d. - Advertising pamphlets, mailers, local advertisements, and national advertising campaigns. Competitors' advertisements are included in this sub-subseries.

Sub-subseries 2: Trade Advertisements, 1920s-1980s, n.d. - The trade advertisements are aimed at the bedding industry and related home furnishings publications. Literature for hospitals, hotels, and interior decorators is found here. Some trade advertising is located in scrapbooks with the consumer advertising; an effort has been made to note these occurrences in this finding aid. Subseries E: Sales Kits, 1931, 1933, 1946, 1950s-1998, n.d. - These kits were mailed or presented by Simmons sales force members to dealers/merchandisers. The materials feature Simmons products, upcoming promotions, and advertisements that could be customized for each store's location. **Please note, the Sales Kits, Sales Force Materials, and Dealer Materials, in some instances, are interchangeable. Similar items can be found in each subseries. It is therefore wise to look in all three areas to find comprehensive information. Subseries F: Point of Purchase Aids, 1960s-1990s, n.d. - Items placed at the store to be used in conjunction with Simmons products. These include counter cards, informational cards and pamphlets, and display material. Subseries G: Sales Force Materials, 1923-1927, 1931, 1937-1939, 1940s-1980s, n.d. - Materials aimed at the sales force featuring Simmons products, upcoming promotions, goals and objectives in selling the products, and correspondence. Sometimes these materials could also be shown to dealers/merchandisers. The "All-American Annual Trip" materials are found here, featuring the winners (the top sellers), travel itineraries, and commemorative posters. Subseries H: Dealer Materials, 1920s-1980s, 1990, 1998, n.d. - Materials aimed specifically at the dealer/merchandiser of Simmons products. These items feature Simmons products, upcoming promotions, and advertisements that could be customized for each store's location. Many contain promotion and publicity items designed to help the dealer/merchandiser sell Simmons products. Subseries I: Marketing Studies and Research, 1933, 1939-1949, 1986-1989 - Simmons used marketing studies to customize advertising and further promote products to the proper demographic. A study done in Danbury, CT, Simmons "Mattress Buyers : Their Homes and Occupations" (1933), and the "Magazine Interview Promotion" (1936) contain photographs of the mattress buyers and their homes, personal information, and reasons why they chose to buy a Simmons mattress. Subseries J: World's Fair Materials, ca. 1964-1965 - Simmons participated in the 1964-65 New York World's Fair. This subseries reflects their preparation and participation mainly through artwork and photographs. Most of the preparation was probably done years prior to the Fair taking place. Subseries K: Olympic Materials, 1978-1980 - Simmons was an official sponsor of the XIII Olympic Winter Games in 1980 which took place in Lake Placid, NY. Official Olympic sponsor materials make up the bulk of this subseries. Olympic Games related advertisements can be found in Series 2:D:1 and 2:F. Subseries L: Audio/Visual Materials, 1940s-1990s - Film, video, filmstrips, and audio materials featuring sales force training, commercials, and point-of-purchase videos for the consumer to view in the store. **The materials are currently arranged by medium. This arrangement will change; please see the audio-visual archivist.

Sub-subseries 1: Videos, 1940s-1970s, 1983-1990s, n.d. - Training videos for sales force, in-store videos, television appearances on MSNBC and QVC, and commercial compilations.

Sub-subseries 2: Films, 1970s, 1980, n.d. - Commercials, films sent to dealers featuring upcoming promotions.

Sub-subseries 3: Filmstrips, 1963-1964, n.d. - Informational strips on sleep research, strips directed at sales force training, and a factory tour.[16]

Sub-subseries 4: Audio, 1963, 1965, 1976-1979, 1991, n.d. - Cathy Rigby's fitness program LP, sales force training, radio commercials, and sales meeting recordings. Audiocassette and reel-to-reel.
Arrangement:
This collection is organized into two series.

Series 1: Corporate Materials, 1892-2000

Series 2: Marketing, 1896-1990s
Biographical / Historical:
An article in the Simmons in-house publication The Owl states Zalmon G. Simmons "was not the inventor or first manufacturer of bed springs. His contribution was in lowering the price so that everyone could afford them. He took a hand-made item that sold for around $5 wholesale, and developed machinery which would enable its sale for as little as 80 cents."[1]

Simmons was born in Montgomery County, New York, in 1828. He moved to Kenosha, Wisconsin, at the age of fifteen with $3.00 in "tangible cash assets."[2] Upon finishing school, Simmons became a teacher and worked as a clerk in a general store; eighteen months later he bought the business.[3] Simmons was an enterprising individual and eventually became the President of the Rock Island Railway Company, the Northwest Telegraphy Company (which was bought by Western Union), and the First National Bank of Kenosha. In addition, Simmons served as mayor of Kenosha.

On April 16, 1871, Simmons purchased a cheese box factory, which also made wooden telegraph insulators for his telegraph company. As payment for a debt at his store, Simmons accepted a patent for a handmade, woven-wire bedspring.[4] Thus the Simmons legacy of mattress making was born. The company incorporated in 1884 as the Northwestern Wire Mattress Company.[5] The name was changed to the Simmons Manufacturing Company in 1889. "By 1891 the company was the largest of its kind in the world."[6]

When Zalmon Simmons died in 1910, his son, Zalmon Simmons, Jr., assumed power and continued expanding the company. "By 1919 the company had plants from coast to coast plus sixty-four warehouses and the beginnings of an export business."[7] Zalmon Simmons, Jr. became Chairman in 1932 and his son, Grant G. Simmons, became President of the company.

Since it appeared on the market, the Simmons name has become synonymous with its best selling product, the Beautyrest mattress. Simmons introduced the Beautyrest in 1925 for the price of $39.50, about three to four times what the consumer was paying for a wire mattress at the time. Immediately the company began advertising using an innovative testimonial campaign featuring "celebrities" like Henry Ford, George Bernard Shaw, and Thomas Edison. By 1929 Beautyrest mattress sales had reached $9 million.[8] Grant G. Simmons wrote, "The consumer demand for Beautyrest stimulated by our national advertising literally forced hundreds of retailers who then had no interest in doing business with Simmons to carry our products."[9]

Card tables and folding chairs were added to the Simmons line in 1926. In 1940, the Hide-A-Bed sofa (which grew out of the studio couch of the 1930s) was born. Fold-out springs and mattresses were engineered to create the pull-out bed.[10] The Hide-A-Bed became one of the company's most famous products manufactured through the 1980s.[11] During WWII the company shifted its production to wartime needs, manufacturing 2,700 different items.[12] Almost immediately after the end of the War, Simmons resumed production; and in 1947 it introduced the Babybeauty mattress. Other Simmons mattress models have included, most notably, the Deepsleep and Maxipedic.

Throughout the years the Simmons Company has had many innovators and inventors make improvements to its mattresses and manufacturing machinery. John Marshall's pocketed-coil spring and John Gail's improvements and modifications to the manufacturing equipment are many of the most significant contributions. Together, Marshall's coil and Gail's pocketing machine made the Beautyrest mattress a reality.

The Sleep Research Foundation, established in1946 with a grant from the Simmons Company, "instituted a vast research program into the scientific aspects of sleep...dedicated to an objective study of sleep from a physiological and medical point of view."[13] The Sleep Research Center and its findings were a common feature in Simmons advertising.

Simmons has continued to use advertising as a way to make its brand known to consumers. Celebrity endorsements and "glamour girls in expensive lingerie" have been a mainstay in Beautyrest advertising.[14] Newspaper advertisements featuring so-called sale prices also have fueled demand for the products.

Company headquarters moved to New York City in 1923 and then to Atlanta, Georgia in 1975, where the company still resides. In 1979, Gulf & Western acquired the company, shifting control to outside the family for the first time. Wickes Corporation purchased Simmons from Gulf & Western in 1985. In 1991, Merrill Lynch Capital Partners, Inc. acquired a majority interest in the company. Today, Simmons has 17% of the bedding market share, second only to Sealy with 22%.[15]

[1]. "Zalmon G. Simmons." The Owl, December 1952, p. 10-11. Box 1, Folder 4.

[2]. "Kenosha Bank Celebrates 90 Years; Zalmon Simmons Is Remembered." Kenosha Evening News, 17 May 1941, n.p. Box 1, Folder 3.

[3]. Ibid. n.p.

[4]. "History of Simmons Company." Report to Stockholders for 1946: Diamond Anniversary, 1871-1946, p. 4. Box 1, Folder 3.

[5]. "Brief History of Simmons Company." ca. 1941. Box 1, Folder 2.

[6]. "History of Simmons Company." Report to Stockholders for 1946: Diamond Anniversary, 1871-1946, p. 5. Box 1, Folder 3.

[7]. "Simmons: The Bedtime Story That Became a Legend." Advertising News From Newsweek, 1969, p. 3. Box 1, Folder 5.

[8]. Simmons, Grant, Jr. "Simmons Company, 1870-1963." p. 7-8. Box 1, Folder 5.

[9]. Ibid. p. 11.

[10]. "Simmons: The Bedtime Story That Became a Legend." Advertising News From Newsweek, 1969, p. 3. Box 1, Folder 5.

[11]. In 1990, the Simmons Company sold the division that made Hide-A-Beds and recliners and licensed the use of the name to a manufacturer.

[12]. "Chronology of Simmons Company." ca. 1955. Box 1, Folder 4.

[13]. Simmons, Grant, Jr. "Simmons Credits Research and Merchandising in Sales Rise." The Christian Science Monitor, 28 June 1957. Box 1, Folder 4. & "Simmons History." ca. 1955. p. 3. Box 1, Folder 4.

[14]. Simmons, Grant, Jr. "Simmons Company, 1870-1963." p. 9. Box 1, Folder 5.

[15]. Encyclopedia of Consumer Brands,1994 ed. S.v. "Simmons Beautyrest" and "Sealy."
Related Materials:
Materials at the Archives Center

Warshaw Collection of Business Americana, ca. 1724-1977 (Beds and Bedding) (AC0060) Ivory Soap Advertising Collection (AC0791)

Breck Girl Collection, 1936-1995 (AC0651) Edward J. Orth Memorial Archives of the New York World's Fair, 1939-1940 (AC0560)

Larry Zim World's Fair Collection (AC0519) Louis S. Nixdorff 1928 Olypic Games Collection, 1926-1978 (AC0443) Lloyd A. Strickland Collection of 1936 Olympics Photographs, 1936 (AC0743)
Provenance:
The collection was donated by the Simmons Company through Mr. Charlie Eitel, Chairman and CEO, and Mr. Donald Hoffman, Senior Vice President of Marketing, to the Archives Center, National Museum of American History, in June 2000.
Restrictions:
Collection is open for research.
Rights:
Collection items available for reproduction, but the Archives Center makes no guarantees concerning copyright restrictions. Other intellectual property rights may apply. Archives Center cost-recovery and use fees may apply when requesting reproductions.
Topic:
Bedding industry  Search this
Sleep  Search this
Mattresses  Search this
Genre/Form:
Advertisements
Business records -- 20th century
Videotapes
Identifier:
NMAH.AC.0731
See more items in:
The Simmons Company Records
Archival Repository:
Archives Center, National Museum of American History
EDAN-URL:
ead_collection:sova-nmah-ac-0731
Additional Online Media:

Bartlett H. Hayes papers, 1936-1975

Creator:
Hayes, Bartlett H., 1904-1988  Search this
Topic:
Museum directors  Search this
Art  Search this
Record number:
(DSI-AAA_CollID)7227
(DSI-AAA_SIRISBib)209367
AAA_collcode_hayebart
Data Source:
Archives of American Art
EDAN-URL:
edanmdm:AAADCD_coll_209367

Rev. Consumer Reports Classic Offer Classic All:30's

Collection Creator:
Simmons Company  Search this
Container:
Box 161
Type:
Archival materials
Collection Restrictions:
Collection is open for research.
Collection Rights:
Collection items available for reproduction, but the Archives Center makes no guarantees concerning copyright restrictions. Other intellectual property rights may apply. Archives Center cost-recovery and use fees may apply when requesting reproductions.
See more items in:
The Simmons Company Records
Archival Repository:
Archives Center, National Museum of American History
EDAN-URL:
ead_component:sova-nmah-ac-0731-ref1365

William Chapin Seitz papers

Creator:
Seitz, William Chapin  Search this
Names:
University of Virginia -- Faculty  Search this
Ashton, Dore  Search this
Banks-Woodson, Ellen  Search this
Barr, Alfred Hamilton, 1902-  Search this
Baziotes, William, 1912-1963  Search this
Conner, Bruce  Search this
D'Harnoncourt, Rene, 1901-1968  Search this
Duchamp, Marcel, 1887-1968  Search this
Elliott, Philip Clarkson, 1903-1985  Search this
Gorky, Arshile, 1904-1948  Search this
Gottlieb, Adolph, 1903-1974  Search this
Krebs, Rockne, 1938-2011  Search this
Monet, Claude, 1840-1926  Search this
Rosati, James, 1912-1988  Search this
Segal, George, 1924-2000  Search this
Seitz, Irma  Search this
Stella, Frank  Search this
Extent:
32.5 Linear feet
Type:
Archival materials
Collection descriptions
Resumes
Poems
Photographs
Awards
Sound recordings
Interviews
Sketches
Notebooks
Drafts (documents)
Lectures
Date:
circa 1930-1995
Summary:
The papers of educator, painter, and art historian William Chapin Seitz measure 32.5 linear feet and date from circa 1930-1995. The collection includes biographical information, correspondence, notebooks, subject and people files, thesis research files, interviews and lecture recordings, teaching files, personal business records, scattered printed materials, photographs, and artwork. The bulk of the papers focus on Seitz's research and teaching career.
Scope and Contents note:
The papers of educator, painter, and art historian William Chapin Seitz measure 32.5 linear feet and date from circa 1930-1995. The collection includes biographical information, correspondence, notebooks, subject and people files, thesis research files, interviews and lecture recordings, teaching files, personal business records, scattered printed materials, photographs, and artwork. The bulk of the papers focus on Seitz's research and teaching career.

Biographical materials consist of resumes and CV's, identification cards including one from the WPA, documents from the memorial held at the University of Virginia for Seitz, poetry written by Irma for William on their wedding anniversaries, and x-rays.

The majority of Seitz's correspondence is professional and concerns job offers and opportunities, lectures requests, recommendation letters for Seitz and for others by Seitz, the Kress Fellowship, exhibitions, awards, and organizations. Also found are posthumus materials to Irma Seitz concerning book royalites. Personal correspondence is scattered and includes condolence letters sent to Irma.

Personal business records focus on Seitz's personal art collection, copyright information, publishing records including royalty statements, reports, scholarship and fellowship information, and professional organization membership records.

The bulk of the collection consists of research and writing files which include notebooks, subject and people files, thesis research files and drafts, general research which include writings by Seitz, card files, and recordings of lectures and interviews. Subject and people files may include correspondence, printed materials, research notes, photographs, works of art, and writings concerning and by artists, art historians, curators, subjects, and art movements. Research files are found for Dore Ashton, Alfred H. Barr Jr., William Baziotes, Bruce Conner, Rene D'Harnoncourt, Marcel Duchamp, Arshile Gorky, Adolph Gottlieb, Rockne Krebs, George Segal, James Rosati, and Frank Stella among many others. Also found are research materials on Claude Monet, some of which are written in French.

Teaching files contains extensive reference material likely used by Seitz during his career as well as correspondence, exams, and lecture materials used in specific classes.

Printed material is scattered and includes clippings, exhibition announcements, and articles. Exhibition announcements and catalogs are for Seitz's personal works and for exhibitions he curated.

The bulk of the photographs are of works of art by William Seitz, Irma Seitz, and others which were likely owned by Seitz. Also found are phtographs of exhibition installations at the Univeristy of Virginia and scattered photographs of Seitz with others.

Artwork include several pencil sketches by Seitz, two works by Ellen Banks-Woodson, and a sketch by Phil Elliott.
Arrangement note:
The collection is arranged as 8 series:

Series 1: Biographical Information, 1930s-1974 (Box 1; 7 folders)

Series 2: Correspondence, 1945-1995 (Boxes 1-2; 1.6 linear feet)

Series 3: Personal Business Records, circa 1947-1990 (Boxes 2-3; 0.4 linear feet)

Series 4: Research and Writing Files, 1940s-1970s (Boxes 4-26; 23.5 linear feet)

Series 5: Teaching Files, 1945-1970s (Boxes 27-31, OV 34-35; 5 linear feet)

Series 6: Printed Material, 1937-1984 (Boxes 31-2; 0.5 linear feet)

Series 7: Photographs, 1940s-1981 (Box 32, 33; 11 folders)

Series 8: Artwork, circa 1950s-1972 (Box 32, 33; 6 folders)
Biographical/Historical note:
William Chapin Seitz (1914-1974) was an art historian and scholar, painter, educator, and museum curator who worked primarily in New York and Virginia. He completed the first dissertation on Abstract Expressionism while a student at Princeton University in 1955.

Born in 1914 in Buffalo, New York, William Chapin Seitz studied at the Albright Art School at the University of Buffalo and the Art Institute of Buffalo. Seitz met artist Irma J. Siegelman, whom he married in 1938. Due to the Depression, he left school and worked with the Federal Arts Project in New York City in the 1930s and worked as an aircraft fuel cell deigner for the Hewitt Rubber Company during World War II. Returning to the University of Buffalo after the war, Seitz completed his undergraduate degree and remained by accepting a teaching job.

Although he saw success as a painter and exhibited in one-man shows, Seitz focused his career in academia and enrolled at Princeton University for a graduate degree in Art History. Princeton faculty held divided views on Seitz's desire to write a dissertation on the Abstract Expressionist movement and debated the subject for over a year. Seitz's dissertation topic was eventually approved and in addition to writing the first dissertation on Abstract Expressionism, Seitz received the first PhD in Modern Art from Princeton. Seitz remained at Princeton as an assistant professor and advised students such as Frank Stella.

In 1960, he accepted a job as a curator at the Museum of Modern Art in New York City. At MOMA, Seitz curated The Art of Assemblage (1961), The Responsive Eye (1965), and an exhibition on Monet (1960). Other MOMA exhibitions focused on artists Mark Tobey, Arshile Gorky, and Hans Hofmann. Additionally, he served as director of the Rose Art Museum of Brandeis University from 1965-1970. During that time, Seitz organized the United States exhibition at the Ninth Biennial in Sao Paulo (1967) and the Seventh Biennial of Canadian Painting (1968). In 1971, Seitz returned to teaching at the University of Virginia in Charlottesville, Virginia and was the Visiting Kress Professor at the National Gallery of Art from 1972-1973.

In addition to his successes in painting, education, and the curatorial field, Seitz was an accomplished writer. He published many articles, essays, and books on art and artists including Art in the Age of Aquarius, on which he worked until his death.

William Seitz died of cancer in 1974.
Related Archival Materials note:
The Museum of Modern Art Archives in New York City holds the William C. Seitz papers which contain exhibition files and records relating to an interview with Marcel Duchamp. Correspondence relating to the debate concerning the viability of Seitz's dissertation are found in the Alfred H. Barr, Jr. papers also at the Museum of Modern Art Archives.
Provenance:
The William Chapin Seitz papers were donated to the Archives of American Art by Seitz's widow, Irma Seitz, in 1975 and 2003. A transcript of an interview with Mark Tobey by Seitz was donated by Rebecca Massie Lane in 1988. Seitz gave these transcripts to Lane for her graduate work and they remined in her possession after his death.
Restrictions:
Use of original papers requires an appointment. Use of archival audiovisual recordings with no duplicate access copy requires advance notice.
Rights:
The William Chapin Seitz papers are owned by the Archives of American Art, Smithsonian Institution. Literary rights as possessed by the donor have been dedicated to public use for research, study, and scholarship. The collection is subject to all copyright laws.
Topic:
Painters -- Virginia -- Charlottesville  Search this
Educators -- Virginia  Search this
Art historians -- Virginia -- Charlottesville  Search this
Genre/Form:
Resumes
Poems
Photographs
Awards
Sound recordings
Interviews
Sketches
Notebooks
Drafts (documents)
Lectures
Citation:
William Chapin Seitz papers, circa 1930-1995. Archives of American Art, Smithsonian Institution.
Identifier:
AAA.seitwill
See more items in:
William Chapin Seitz papers
Archival Repository:
Archives of American Art
EDAN-URL:
ead_collection:sova-aaa-seitwill

National Company (NATCO) Atomic Clocks Records

Creator:
Bagnall, James  Search this
Orensberg, Arthur  Search this
NATCO, Inc. (National Company, Inc.)  Search this
Mainberger, Walter  Search this
Lerner, Louis C.  Search this
Holloway, Joseph  Search this
Grant, Eugene  Search this
George, James  Search this
Daly, Richard Timothy, Jr.  Search this
Bovarnick, Michael  Search this
Extent:
5.5 Cubic feet (16 boxes, 3 oversize folders)
Type:
Archival materials
Collection descriptions
Blueprints
Technical drawings
Reports
Manuals
Photographs
Date:
1955 - 1968
Summary:
The records document the development of the first commercial atomic clocks by the National Company, Inc., (NATCO) of Malden, Massachusetts, a company known for producing specialized electronic equipment. The records include blueprints, technical drawings and schematics, technical and research reports, instruction manuals, photographs, and marketing materials.
Scope and Contents:
The National Company (NATCO) Atomic Clocks Records, 1955-1968, documents the development of the first commercial atomic clocks. Materials were generated by the National Company, Inc. (NATCO) of Malden, Massachusetts which produced the clocks under contract for military branches of the U.S. government and also marketed them on a retail basis. The collection consists of blueprints, technical drawings and schematics, technical and research reports, instruction manuals, photographs, marketing materials, and a stock offering prospectus for NATCO. If one blueprint, drawing or parts list had two or more models listed, it is included under the first model cited.

Series 1, National Company, Inc., (NATCO), 1957-1959, consists of a stock offering prospectus, 1959, which describes the organization of NATCO, its executives and Board of Directors, financial condition, and products. Located in this series is a bound volume of photographs which accompanied NATCO's contract bids. This volume contains photographs of a state-of-the-art machine shop and electronics laboratory of the late 1950s and early 1960s. A blueprint for a radio receiver— the product on which NATCO had built its reputation—is here.

Series 2, Atomichrons, 1955-1968, contains blueprints, original technical drawings and schematics, instruction manuals for setup and operation, technical and research reports, photographs and marketing materials arranged by Atomichron model from the National Atomic Frequency System (NAFS) prototype through the NC3701 and NC3702. The NC1001, the first commercial atomic clock, is fully documented. Technical Memoranda and proposals (TM-) related to particular models have been included with them. Other Technical Memoranda and proposals are in Series 3, Components, 1955-1957, and Series 5, Technical Memoranda and Reports, 1956-1957.

Series 3, Components, 1955-1967, contains materials related to the development of NATCo's Cesium Beam Tube and other parts of the Atomichrons. It includes Technical Memoranda (TM-), blueprints and original drawings, original notes and computations, parts lists, and photographs. Also included in this series is material related to the Production Engineering Measure (PEM), 1962-1967. This was a piece of equipment designed and built by NATCO to measure the accuracy of each Cesium Beam Tube as it was produced.

Series 4, Collision Avoidance System, 1962-1967, consists of material related to James J. Bagnall's patented Collision Avoidance System, using the Cesium Beam Frequency Standard. It includes his research report, the patent assigned to NATCO, and proposals and reports from NATCO representatives to Air Transportation Association conferences and meetings for 1967.

Series 5, Technical Memoranda and Reports, 1956-1967, consists of bound and numbered (TM-) technical memoranda. These are research reports and proposals for future research or products. Other technical memoranda are in Series 2, Atomichrons and Series 3, Components, 1955-1967.

Series 6, Reprints from Massachusetts Institute of Technology (MIT), 1953-1955, contains a bound volume of reprinted or photocopied papers which document research developments in Cesium Beam Frequency Standards at the time NATCO was establishing itself as a commercial producer.
Arrangement:
The collection is arranged into six series.

Series 1: National Company, Inc., (NATCO), 1957-1959

Series 2: Atomichrons, 1955-1968

Subseries 2.1, National Atomic Frequency System (NAF), 1956

Subseries 2.2, NC1001, 1955-circa 1959

Subseries 2.3, NC1001, Polaris, 1956-1958

Subseries 2.4, NC2001, Militarized, 1956-1961

Subseries 2.5, NC3001, Airborne, 1956-1961

Subseries 2.6, NC1200, 1959

Subseries 2.7, Missileborne Atomichron, 1959-1960

Subseries 2,8, NC1501, 1958-1964

Subseries 2.9, NC1601, Economy, 1958-1964

Subseries 2.10, Tactical Frequency Standard Drawings, 1959

Subseries 2.11, Tri-Service CBFS, circa 1965

Subseries 2.12, NC3501, circa 1965, 1967

Subseries 2.13, NC3601, Aerospace, circa 1965

Subseries 2.14, NC3701, Commercial, 1964-1968

Series 3: Components, 1955-1967

Series 4: Collision Avoidance System, 1962-1967

Series 5: Technical Memoranda and Reports, 1956-1967

Series 6: Reprints from MIT, 1953-1955
Biographical / Historical:
An atomic clock is a cesium-based frequency standard. It operates by exposing cesium atoms to microwaves at one end of their resonant frequencies and then counting their corresponding cycles as a measure of time. In 1955, Louis Essen of Britain's National Physical Laboratory and William Markowitz of the U.S. Naval Observatory collaborated to produce the first measurement of what is now called the atomic second. In 1967, the 13th general Conference of Weights and Measures formally redefined the atomic second as 9,192,631,770. The atomic second became the internationally accepted unit of time. Atomic clocks are the most accurate of all clocks. The first clock in 1949 was based on the microwave resonances of the ammonia molecule. It was patented by Harold Lyons and Benjamin F. Husten. The first commercial atomic clocks were developed at the Massachusetts Institute of Technology (MIT) Research Laboratory of Electronics under J.R. Zacharias, a protégé of I.I. Rabi's, circa 1955-1956 and were manufactured by the National Company, Inc. (NATCO) of Malden, Massachussets. NATCO, founded in 1914, was a well-respected company known for producing specialized electronic equipment in short runs. Prototype clocks bore the working name National Atomic Frequency Standard (NAFS). When the first commercial product was unveiled on October 3, 1956, it bore the trade name "Atomichron" and the model number NC-1001. Between 1956 and 1960, fifty Atomichrons were made and sold to military agencies, government agencies, and universities. Nine other models followed with refinements in size, portability and accuracy. The most radical design departure began with the NC3001 when the beam tube was placed in the horizontal position. Prices ranged from $10,000 to $50,000.

Patents covering NATCO's frequency standards include: 2,960,663, 2,972,115, 2,991,389, 3,258,713, 3,305,290. In 1965, James J. Bagnall was assigned patent 3,167,772 for a Collision Avoidance System to NATCO. It never reached production.

Although supported by research contracts by all three military branches, especially the Army Signal Corps, NATCO failed to achieve a lasting profitability. It was liquidated, and its patents were acquired by Frequency Electronics in 1969.

Sources

1. PEM Drawing C43767, 1967, PEM Drawings (C38037-C43767), 1964-1967, Series 3, Components, 1955-1967, Atomic Clock Collection, Archives Center, Smithsonian Institution National Museum of American History.

2. Forman, Paul. "Atomichron: The Atomic Clock from Concept to Commercial Product," in Proceedings of the IEEE, vol. 73, p. 1181-1204, 1985.
Related Materials:
Materials at the National Museum of American History

Artifacts related to this collection are located in the Division of Work and Industry.

Materials at Other Organizations

Materials related to MIT staff and departments who were involved in NATCO's Atomic Clock projects also can be found in the Historical Collections at the MIT Museum (http://web.mit.edu/museum/) and in the Institute Archives and Special Collections (http://libraries.mit.edu/archives/) of the MIT Libraries in Cambridge, Mass.
Provenance:
Materials in this collection were donated to the Division of Electricity and Modern Physics by Louis C. Lerner in December 1984. The bulk of the blueprints were purchased from Robert Reeves in August, 1991.
Restrictions:
The collection is open for research use.
Rights:
Collection items available for reproduction, but the Archives Center makes no guarantees concerning copyright restrictions. Other intellectual property rights may apply. Archives Center cost-recovery and use fees may apply when requesting reproductions.
Topic:
Atomic clocks  Search this
Airplanes -- Collision avoidance -- 1950-1970  Search this
United States -- Air defenses -- Military -- 1950-1970  Search this
Inventions -- 1950-2000  Search this
Frequency standards -- 1950-1970  Search this
Cold War -- 1950-1970  Search this
Clocks and watches -- 1950-1970  Search this
Military-industrial complex -- Massachusetts -- Cambridge  Search this
Patents -- 1950-1970  Search this
Genre/Form:
Blueprints -- 20th century
Technical drawings
Reports -- 1940-1970
Manuals -- 1950-1970
Photographs -- 1940-1970
Citation:
National Company (NATCO) Atomic Clocks Records, 1955-1968, Archives Center, National Museum of American History, Smithsonian Institution.
Identifier:
NMAH.AC.0547
See more items in:
National Company (NATCO) Atomic Clocks Records
Archival Repository:
Archives Center, National Museum of American History
EDAN-URL:
ead_collection:sova-nmah-ac-0547
Additional Online Media:

John L. Savage Papers

Author:
Savage, John L., 1879-? (civil engineer)  Search this
Collector:
Mechanical and Civil Engineering, Division of [former name], NMAH, SI.  Search this
Mechanical and Civil Engineering, Division of [former name], NMAH, SI.  Search this
Names:
Bureau of Reclamation, U.S.  Search this
China, Ministry of Economic Affairs  Search this
China, National Resources Commission  Search this
Department of the Interior, U.S.  Search this
Extent:
0.15 Cubic feet (1 box)
Type:
Archival materials
Collection descriptions
Reports
Place:
China
Yangtze River (China)
Date:
1944
Scope and Contents:
Materials concerning dams, power plants, and materials testing in China, for the U.S. Bureau of Reclamation. It consists of a bound volume of preliminary reports, with maps, prepared for China's National Resources Commission by John L. Savage, consulting engineer. Includes a report on the Yangtze River Gorge Project (11/1944) and several other Chinese projects: Ta-Tu-Ho and Ma-Pien-Ho projects (9/1944), Upper Ming-Kiang and Kwan-Hsien projects (9-11/1944), Lung-Chi-Ho projects (9-11/1944), and the Tang-Lang-Chuan projects (1-3/1945).
Biographical / Historical:
Savage was a civil engineer, and Chief Designing Engineer in charge of all designing for the U.S. Bureau of Reclamation, 1924-1945.
Provenance:
Immediate source of acquisition unknown.
Restrictions:
Collection is open for research.
Rights:
Collection items available for reproduction, but the Archives Center makes no guarantees concerning copyright restrictions. Other intellectual property rights may apply. Archives Center cost-recovery and use fees may apply when requesting reproductions.
Topic:
Civil engineering  Search this
Engineering  Search this
Hydraulic engineering and engineers  Search this
Civil engineers  Search this
Water supplies  Search this
Hydroelectric power plants  Search this
Dams  Search this
Genre/Form:
Reports -- 1940-1970
Citation:
John L. Savage Papers, 1944, Archives Center, National Museum of American History.
Identifier:
NMAH.AC.0227
Archival Repository:
Archives Center, National Museum of American History
EDAN-URL:
ead_collection:sova-nmah-ac-0227

Queen of Hearts

Artist:
Willem de Kooning, American, b. Rotterdam, The Netherlands, 1904–1997  Search this
Medium:
Oil and charcoal on fiberboard
Dimensions:
46 1/8 x 27 5/8 in. (117 x 70 cm)
Type:
Painting
Date:
1943-1946
Credit Line:
Hirshhorn Museum and Sculpture Garden, Smithsonian Institution, Washington, DC, Gift of the Joseph H. Hirshhorn Foundation, 1966
Accession Number:
66.1223
See more items in:
Hirshhorn Museum and Sculpture Garden Collection
School:
Abstract Expressionism (First Generation)
Data Source:
Hirshhorn Museum and Sculpture Garden
EDAN-URL:
edanmdm:hmsg_66.1223

Newsletters and Reports

Collection Creator:
Rosenberg, Harold, 1906-1978  Search this
Container:
Box 3, Folder 35
Type:
Archival materials
Date:
1966-1976
Collection Restrictions:
Use of original papers requires an appointment and is limited to the Archives' Washington, D.C., Research Center.
Collection Rights:
The Harold and May Tabak Rosenberg papers are owned by the Archives of American Art, Smithsonian Institution. Literary rights as possessed by the donor have been dedicated to public use for research, study and scholarship. The collection is subject to all copyright laws.
Collection Citation:
Harold and May Tabak Rosenberg papers, circa 1880-1985, bulk 1940s-1970s. Archives of American Art, Smithsonian Institution.
See more items in:
Harold and May Tabak Rosenberg papers
Archival Repository:
Archives of American Art
EDAN-URL:
ead_component:sova-aaa-roseharo-ref70

Amelia Earhart Around-the-World Flight Correspondence File [W.T. Miller]

Creator:
Miller, W. T.  Search this
Names:
Earhart, Amelia, 1897-1937  Search this
Noonan, Frederick  Search this
Extent:
0.05 Cubic Feet ((1 folder))
Type:
Archival materials
Collection descriptions
Correspondence
Telegrams
Newspapers
Reports
Date:
bulk 1936 - 1940, 1970
Scope and Contents:
This collection consists of a file of correspondence, telegrams, official Coast Guard dispatches from the USS Itasca, newspaper and reports relating to the planning of Amelia Earhart's 1937 flight and the naval search for her after her disappearance. The file contains correspondence signed by George Putnam and some of the correspondence relates to the radio frequencies that were to be used/were used by Earhart during her trip. This file evidently belonged to W. T. Miller, who was Airways Superintendent at the Bureau of Air Commerce, United States Department of Commerce. Miller was very involved in asserting sovereignty over Pacific Islands, such as Howland, during the late 1930s.
Biographical / Historical:
Amelia Earhart (1897-1937) in 1928 was the first woman to fly (as a passenger) across the Atlantic, and in 1932 the first woman (and second person, after Charles Lindbergh) to fly solo and nonstop across that ocean. She flew many record flights, published several books and accomplished much for women in aviation before attempting on June 1, 1937, an around-the-world flight from Miami, Florida in a twin-engine Lockheed Electra. She and navigator Frederick J. Noonan were flying from Lae, New Guinea to Howland Island when they disappeared over the Pacific Ocean on July 2, 1937. A exhaustive sea and air search, ordered by President Franklin Roosevelt, was unsuccessful in locating Earhart and Noonan.
Provenance:
John Davison, Gift, 2010
Restrictions:
No restrictions on access.
Rights:
Material is subject to Smithsonian Terms of Use. Should you wish to use NASM material in any medium, please submit an Application for Permission to Reproduce NASM Material, available at Permissions Requests
Topic:
Women in aeronautics  Search this
Flights around the world  Search this
Endurance flights  Search this
Genre/Form:
Correspondence
Telegrams
Newspapers
Reports
Citation:
Amelia Earhart Around-the-World Flight Correspondence File [W.T. Miller], Accession 2011-0006, National Air and Space Museum, Smithsonian Institution.
Identifier:
NASM.2011.0006
Archival Repository:
National Air and Space Museum Archives
EDAN-URL:
ead_collection:sova-nasm-2011-0006

Financial Material (receipts and sales reports)

Collection Creator:
Carlen Galleries  Search this
Container:
Box 6, Folder 8
Type:
Archival materials
Date:
1940-1970, undated
Scope and Contents:
Reel 4173
Collection Restrictions:
Patrons must use microfilm copy.
Collection Rights:
Parts 1 and 3 of the Carlen Galleries, Inc. records are owned by the Archives of American Art. Literary rights as possessed by the donor have been dedicated to public use for research, study, and scholarship. Parts 2 and 4 were loaned for microfilming and the originals returned to the donor. The collection is subject to all copyright laws.
Collection Citation:
Carlen Galleries, Inc., records, 1775-1997, bulk 1940-1986. Archives of American Art, Smithsonian Institution.
See more items in:
Carlen Galleries, Inc., records
Archival Repository:
Archives of American Art
EDAN-URL:
ead_component:sova-aaa-carlgall-ref44

The Adena people / by William S. Webb and Charles E. Snow ; with a chapter on Adena pottery and a foreword to the new ed. by James B. Griffin

Author:
Webb, William S. (William Snyder) 1882-1964  Search this
Snow, Charles E (Charles Ernest) 1910-1967  Search this
Physical description:
xix, 369 p. : ill. ; 23 cm
Type:
Books
Date:
1974
1945
C1974
Topic:
Adena culture  Search this
Call number:
E78.O4 W98 1974X
Data Source:
Smithsonian Libraries
EDAN-URL:
edanmdm:siris_sil_430299

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