This collection consists of a single scrapbook of proofsheets and photo proofs from DFS's advertising campaign for Falstaff Beer in the period 1945 1946.
The advertisements center around three distinct themes. The first and most comprehensive features a salute to "The Men Who Keep Faith with America." These ads contain handsome black and white woodcut illustrations depicting men at work in a wide variety of occupations, accompanied by a text which emphasizes each occupation's contribution to the war effort. Some of the occupations featured include: railroad workers, telephone linemen, grocers, policemen, laborers, design engineers, construction workers, white collar workers, bus drivers, doctors, farmers, bakers, steel workers, cowboys, machinists, newspapermen, and auto mechanics. Interestingly, this campaign does include a few women newspaperwomen.
The second theme treated in this scrapbook features returning veterans, who have earned the right to relax and enjoy the bounty of America. They are depicted in a variety of social scenes, such as at parties or at the beach.
The final theme concerns tie ins for the "Falstaff Show" on radio. These also feature Americans enjoying their rights to relaxation and depict men and women playing tennis and baseball, bowling, fishing, etc.
The collection is arranged into one series.
Biographical / Historical:
The DFS (Dancer, Fitzgerald Sample) Advertising Agency was a New York based firm organized in 1923. One of their clients was the Falstaff Brewing Corporation of St. Louis, Missouri. DFS was merged into the Saatchi & Saatchi advertising agency in mid 1987.
In 1917, Joseph Griesedieck founded the Griesedieck Beverage Company after purchasing the small Forest Park Brewing Company plant in St. Louis. During Prohibition, the company changed its name to the Falstaff Corporation, and produced soft drinks and near beer. Towards the end of Prohibition, the name was again changed, to the Falstaff Brewing Corporation. The company received the first Federal permit issued when brewing was made legal again in 1933. In 1935 the company was among the first to pioneer the concept of multiple breweries in several cities. By 1973 it was among the top ten American breweries in terms of sales. It was purchased by the General Brewing Company in 1977.
The scrapbook was discovered in a records storage center in New York and was donated to the Archives Center by the archivist of the Procter & Gamble Company in 1989.
Collection is open for research.
Collection items available for reproduction, but the Archives Center makes no guarantees concerning copyright restrictions. Other intellectual property rights may apply. Archives Center cost-recovery and use fees may apply when requesting reproductions.
The Col. West A. Hamilton papers, which dates from 1887 to 1991 and measures 4.50 linear feet, are the personal papers of West A. Hamilton most noted for his service on the Board of Education for Washington, D.C. The papers comprise books, certificates, correspondence, photographs, and scrapbooks.
Scope and Contents note:
The papers which date from 1887-1991, bulk dates 1937-1978, document the personal and public life of Col. West A. Hamilton. The majority of material relates to Col. Hamilton's involvement with Washington D.C.'s educational system, both as a teacher and civic activist. A series of letters in particular highlight his efforts to help Dunbar High School, which he was an alum. There are also documents and photographs from his long serving military career and printing business.
The papers are arranged into six series. Folders are arranged alphabetically within series, while documents are organized chronologically. Four series contain oversized material and include: Biographical Files, Career, Photographs, and Printed material. Non archival materials associated with the papers are housed in the Collections Department.
Series 1: Biographical files
Sub-series 1.1: Correspondence
Sub-series 1.2: Education
Sub-series 1.3: General
Series 2: Books
Sub-series 2.1: Club Books
Sub-series 2.2: Fiction
Sub-series 2.3: Religious Books
Sub-series 2.4: Text Books
Series 3: Career
Sub-series 3.1: Committee Work
Sub-series 3.2: Correspondence
Sub-series 3.3: General
Series 4: Financial Records
Series 5: Photographs
Series 6: Printed Materials
Col. West A. Hamilton was born in 1886 to John A. Hamilton, a missionary and social worker, and Julia West Hamilton, a prominent club woman and activist in the Washington D.C. area. Mrs. Hamilton socialized with some of the most well known African American intellectuals of her time, including Mary McLeod Bethune. It was the early experiences of his parents' work with their community that would influence Hamilton later in life.
Throughout his life Col. Hamilton's activities could be divided into three areas: the military, public service, and private business. As a child Hamilton earned his education through Washington's public school system. He graduated from Dunbar High School and went on to receive his teaching degree from Minor Teachers College. After working as a teacher for ten years, Hamilton enlisted with the National Guard for the first time in 1905. It would be the first of many reenlistments and would include World War I, riding with the 10th Cavalry Regiment Buffalo Soldiers near the Mexican border, and commanding the 366th Infantry in North Africa and Italy during World War II. In 1983 Col. Hamilton became an honorary Brigadier General at the age of 96 for his long and distinguished service with the U.S. Armed Forces.
While working as a teacher and joining the military, Hamilton was also an entrepreneur. Joining forces with his brother Percival Y. Hamilton, the Hamilton brothers went into the publishing business and produced their own newspaper called the Sentinel. They established the Hamilton Printing Company in 1910 and worked from two previous locations before permanently locating on the corner of 14th and U St from 1922 to the 1970s.
Outside his many careers Hamilton carried on his mother's altruistic pursuits and involved himself heavily in club work and civic organizations. He served on Washington D.C.'s Board of Education, the Board of Elections, the recreation board, as well as, the American Legion and the Masons. For many years his mother, Julia West Hamilton, served as President of the Phyllis Wheatley YWCA and Col. Hamilton continued her work with the organization.
Col. Hamilton married twice but never had children. He died in 1985 just shy one year from his 100th birthday.
Use of the materials requires an appointment. Please contact the archivist to make an appointment: ACMarchives@si.edu.
The Col. West A. Hamilton papers are the physical property of the Anacostia Community Museum. Literary and copyright belong to the author/creator or their legal heirs and assigns. Rights to work produced during the normal course of Museum business resides with the Anacostia Community Museum. For further information, and to obtain permission to publish or reproduce, contact the Museum Archives.