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Art movements and American print advertising : a study of advertising graphics 1915-1935 / Birgit Luise Johanna Wassmuth

Author:
Wassmuth, Birgit Luise Johanna  Search this
Physical description:
vii, 279 leaves : ill
Type:
Books
Place:
United States
Date:
1985
1983
Topic:
Commercial art--History  Search this
Graphic arts--History  Search this
Call number:
NC998.4 .W32 1983
NC998.4.W32 1983
Data Source:
Smithsonian Libraries
EDAN-URL:
edanmdm:siris_sil_208284

Playbill for Marie Christine

Published by:
Playbill, American, founded 1884  Search this
Used by:
Vivian Beaumont Theatre, American, founded 1965  Search this
Subject of:
Franz C. Alderfer  Search this
Ana Maria Andricain  Search this
Michael Babin  Search this
Brent Black  Search this
Sherry Boone, American  Search this
Anthony Crivello, American, born 1955  Search this
Mary Bond Davis, American  Search this
Darius de Haas, American, born 1968  Search this
Donna Dunmire  Search this
Shawn Elliott, Puerto Rican  Search this
Andrea Frierson-Toney  Search this
Andre Garner  Search this
Lovette George, American, 1962 - 2006  Search this
Keith Lee Grant  Search this
Rosena M. Hill, American  Search this
Kim Huber, American  Search this
Medium:
ink on paper
Dimensions:
H x W: 8 1/2 x 5 3/8 in. (21.6 x 13.7 cm)
Type:
theater programs
Place used:
New York City, New York, United States, North and Central America
Date:
1999
Topic:
African American  Search this
Actors  Search this
Broadway Theatre  Search this
Drama (Theatre)  Search this
Musical Theatre  Search this
Credit Line:
Collection of the Smithsonian National Museum of African American History and Culture, Gift of Kayla Deigh Owens
Object number:
2011.45.66
Restrictions & Rights:
Playbill used by permission. All rights reserved, Playbill Inc.
See more items in:
National Museum of African American History and Culture Collection
Classification:
Memorabilia and Ephemera
Data Source:
National Museum of African American History and Culture
EDAN-URL:
edanmdm:nmaahc_2011.45.66
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Additional Online Media:

Warshaw Collection of Business Americana Subject Categories: Clothing

Creator:
Warshaw, Isadore, d. 1969  Search this
Extent:
0.59 Cubic feet (consisting of 1 box, 4 folders, 2 oversize folders, 1 map case folder, plus digital images of some collection material. )
Type:
Collection descriptions
Archival materials
Ephemera
Business ephemera
Date:
circa 1833-1944
Summary:
A New York bookseller, Warshaw assembled this collection over nearly fifty years. The Warshaw Collection of Business Americana: Clothing forms part of the Warshaw Collection of Business Americana, Subseries 1.1: Subject Categories. The Subject Categories subseries is divided into 470 subject categories based on those created by Mr. Warshaw. These subject categories include topical subjects, types or forms of material, people, organizations, historical events, and other categories. An overview to the entire Warshaw collection is available here: Warshaw Collection of Business Americana
Scope and Contents:
This material consists primarily of scattered correspondence on letter­ head stationery, bills/receipts, advertising cards, clothing labels, printed advertisements, fabric samples, business cards, catalogues, price lists, coins and import/export documents from importers, manufacturers and dealers of clothing. The clothing is intended for men, women and children. Custom and ready-made garments were offered by many of the establishments. There are a few companies that offered second hand clothing and others repaired and cleaned garments. Some of the advertisements suggest that credit could be obtained but would be treated like cash. Most of the businesses also sold a variety of other furnishings including shoes, boots, hats, gloves and furs. A number of advertisements for rubber, oiled and outer garments are found among these materials. Other dry goods items sold by these companies but not necessarily related to clothing are table covers, diapers, horse covers, bicycles and sewing machines.

A few of the companies specialize in garments for one group particularly men's furnishings. Most of the companies, however, are clothing houses for the whole family. For clothing companies specializing in garments for one particular gender group see appropriate subject categories. Additional materials on clothing houses represented in this material can also be found in other subject categories. The subject terms that follow are the appropriate Warshaw categories to consult.

Related Publications contains an article discussing the manufacture of ready-made clothing published in 1857.

A number of the clothing establishments used advertising cards with images of the presidents.

Materials are organized alphabetically by name of company. There are a few folders of material arranged by type: general receipts, related articles, clothing labels, import/export documents and miscellaneous items.
Materials in the Archives Center:
Archives Center Collection of Business Americana (AC0404)
Forms Part Of:
Forms part of the Warshaw Collection of Business Americana.

Series 1: Business Ephemera

Series 2: Other Collection Divisions

Series 3: Isadore Warshaw Personal Papers

Series 4: Photographic Reference Material
Provenance:
Clothing is a portion of the Business Ephemera Series of the Warshaw Collection of Business Americana, Accession AC0060 purchased from Isadore Warshaw in 1967. Warshaw continued to accumulate similar material until his death, which was donated in 1971 by his widow, Augusta. For a period after acquisition, related materials from other sources (of mixed provenance) were added to the collection so there may be content produced or published after Warshaw's death in 1969. This practice has since ceased.
Restrictions:
Collection is open for research. Some items may be restricted due to fragile condition.
Rights:
Collection items available for reproduction, but the Archives Center makes no guarantees concerning copyright restrictions. Other intellectual property rights may apply. Archives Center cost-recovery and use fees may apply when requesting reproductions.
Genre/Form:
Ephemera
Business ephemera
Citation:
Warshaw Collection of Business Americana, Archives Center, National Museum of American History, Smithsonian Institution
Identifier:
NMAH.AC.0060.S01.01.Clothing
See more items in:
Warshaw Collection of Business Americana Subject Categories: Clothing
Archival Repository:
Archives Center, National Museum of American History
EDAN-URL:
ead_collection:sova-nmah-ac-0060-s01-01-clothing
Additional Online Media:

Travel, Virgin Islands (see also oversized, Box 163)

Collection Creator:
Davis, Benjamin O., Jr., 1912-  Search this
Container:
Box 7, Folder 8
Type:
Archival materials
Date:
January 1949
Collection Restrictions:
No restrictions on access
Collection Rights:
Material is subject to Smithsonian Terms of Use. Should you wish to use NASM material in any medium, please submit an Application for Permission to Reproduce NASM Material, available at Permissions Requests.
Collection Citation:
Benjamin O. Davis, Jr. Collection, Acc. 1992.0023, National Air and Space Museum, Smithsonian Institution.
See more items in:
Benjamin O. Davis Jr. Collection
Benjamin O. Davis Jr. Collection / Series 2: Military Career / 2.3: Materials Arranged by Posting / 2.3.9: Lockbourne AAB/AAF/AFB (Lockbourne, OH), Base Commander
Archival Repository:
National Air and Space Museum Archives
EDAN-URL:
ead_component:sova-nasm-1992-0023-ref1846
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Fuller Brush Company Records

Creator:
Fuller Brush Company  Search this
Extent:
32.5 Cubic feet (77 boxes, 1 map-folder)
Type:
Collection descriptions
Archival materials
Articles
Clippings
Ledgers (account books)
Letters (correspondence)
Motion picture film
Newsletters
Photographs
Printed materials
Programs (documents)
Reports
Sales catalogs
Sales records
Trade catalogs
Trade literature
Training manuals
Financial statements
Market surveys
Business records
Place:
Connecticut -- Hartford
Kansas
Date:
1890-2017
Summary:
The collection documents the Fuller Brush Company founded by Alfred C. Fuller in 1906.
Content Description:
The collection documents the Fuller Brush Company from the early years of its existence. The contents include photographs; ledgers; correspondence; internal reports; manufacturing facility studies; quality control reports; financial statements; sales data; company newsletters, some loose and some in bound form; other internal publications; advertising; trade literature; product manuals; catalogs; training manuals and employee handbooks; company annual reports; convention programs and materials; films; materials relating to employee incentives; vinyl records of radio broadcasts; scripts, pressbooks, and other promotional material for motion pictures; informational audio-cassete tapes; contracts, trial testimonies, and other legal papers; industry surveys and marketing campaign proposals; and clippings and printed materials.
Arrangement:
Collection is arranged into thirteen series. Unless otherwise noted, material is arranged chronologically.

Series 1: Historical background, 1916-2001

Series 2: Corporate records, 1917-2010 (bulk 1973-1976)

Series 3: Marketing, 1941-2013

Series 4: Operational records, 1913-1976 (bulk 1969-1976)

Series 5: Financial materials, 1919-1996

Series 6: Personnel, 1922-1984

Series 7: Sales managers, 1922-1990

Series 8: Distributors, 1921-2006

Series 9: Publications, 1920-1999

Series 10: Product materials, 1912-2017

Series 11: Photographs, circa 1890-2000

Series 12: Press Clippings and Publicity, 1921-2010

Series 13: The Fuller Brush Man and The Fuller Brush Girl, 1947-1953, 2004 (bulk 1947-1952).
Historical:
Founded in 1906 by Alfred C. Fuller in Hartford, Connecticut, the Fuller Brush Company predominately sold a wide range of cleaning products, marketed for personal care, housekeeping, and commercial users. Mostly a direct-selling company, it is perhaps best known for its independent, door-to-door salesmen, a figure referred to in popular culture as "the Fuller Brush Man." Calling on the housewives of America, the Fuller Brush Man would visit households with a gift, flyers, and a case full of samples, with which he would demonstrate the use of cleaning implements of various shapes and sizes. Through techniques such as developing new products based on customer feedback, and providing a satisfaction guarantee by allowing for product returns during the Fuller Brush Man's next visit, the Fuller Brush Company inspired new levels of trust and credibility in direct selling. In return, the company reaped massive profits. During the peak of the company's popularity, in around the 1950s, the Fuller Brush Man was a ubiquitous part of the American landscape, alluded to in comic strips, radio programs, and popular films, such as the 1948 Red Skelton comedy The Fuller Brush Man and the 1950 comedy The Fuller Brush Girl, starring Lucille Ball.

The Fuller Brush Company continually used its resources to promote and establish the identity of the Fuller Brush Man, to its own salespeople as well as the public. Traditional print advertisements were supplemented with extensive publicity coverage, carefully crafted by the Fuller Brush Company's advertising and public relations team. The company fostered a culture of achievable aspiration among new recruits, through in-house publications, which celebrated the accomplishments of fellow dealers, incentive programs, and a career ladder pipeline, which allowed high achieving salesmen to advance from independent dealers to regional sales managers--who were considered formal employees of the Fuller Brush Company. Some sales managers became local celebrities in their districts, adding their own charisma to the development of the Fuller Brush Man--such as New York District's Al Teetsel--whose "Fine and Dandy" personal motto established a cult following. Other Fuller Brush Company salesmen used the Fuller Brush Man's distinctive optimism, pluck, and perseverance to later become celebrities in their own right, such as evangelist Billy Graham, who attributed his high school days as a successful Fuller Brush Man to his future success.

While the Fuller Brush Company is best known for its door-to-door network of Fuller Brush Men, and its household products division, the company experimented with various channels of distribution and other specialized products during its over 100-year history. The Fuller Brush Company produced implements to clean guns during World War II, and in 1945 was honored with the E Award for its war effort contributions. In the 1940s, the Fuller Brush Company introduced female salespeople, or "Fullerettes" to their door-to-door ranks (mostly to promote their Debutante Cosmetics line, released by Daggett & Ramsdell, Inc. in 1948). The company returned to actively recruiting Fullerettes in 1966, and thereafter welcomed distributors of either sex. The company's Machine Division produced the mast for the sailboat "Columbia" in 1958, and in the 1960s, its Marine Division produced items for the maintenance of nautical equipment. Around the 1960s, its Household Division incorporated new items such as vitamins and hormone treatments into its personal care product line. The company experimented with retail brick-and-mortar locations, and, in 1974, instigated a telemarketing program. After 1985, the Fuller Brush Company began to move away from door-to-door sales techniques, redeveloping its sale channel distribution system to include mail order catalogs, a secure sales website for distributors, network-marketing techniques, and a reinterpretation of sales territories for distributors where district territories began to blur in favor of nationwide sales opportunities.

Founded in Hartford, Connecticut, the company remained in the region through the 1960s, though the company shifted locations to larger offices and manufacturing facilities as it grew. In 1960, operational facilities and headquarters moved to a large, custom-built campus in East Hartford, Connecticut. However, in 1968, the company was acquired by the Kitchens of Sara Lee, Inc. (then a part of the Consolidated Foods Corporation). During the 1970s the Fuller Brush Company experienced rapid changes in administration and organization. Under President Nat Zivin, headquarters relocated to Niles, Illinois in 1973. Later the same year, headquarters and operations moved to a large manufacturing facility in Great Bend, Kansas. The company remained a division of Sara Lee until 1989.

The Fuller Brush Company grew to involve multiple subsidiaries, including many that were international. The Fuller Brush Company established a wholly-owned Canadian subsidiary in 1921, called the Fuller Brush Company, Limited. In 1942, the Fuller Brush Company bought out a competitor, the Albany, New York-based Mohawk Brush Company. The "bristlecomb" hairbrush, introduced by the Mohawk Brush Company in 1928, remained one of the Fuller Brush Company's signature products. In 1961, the Fuller Brush Company founded and incorporated Charter Supply Corporation as a wholly-owned Mohawk subsidiary. Charter Products operated as a "private label" division, to rebrand duplicate products. The Fuller Brush Company also owned subsidiaries in Mexico; in 1968, the Fuller Brush Company held 100% interest in House of Fuller, S.A. and Charter de Mexico, S.A., both established in Mexico. Also in 1968, the Fuller Brush Company was a partial owner of House of Fuller (Jamaica), Ltd. The Fuller Brush Company conducted business around the world, including dealings in England, France, Jamaica, Trinidad, Puerto Rico, Spain, and Venezuela.

With growth came legal challenges. The Green River Ordinance, established in 1931, placed limits on door-to-door sales. The Fuller Brush Company challenged the ordinance, when it went to the Supreme Court in 1937. Over the course of its history, the Fuller Brush Company weathered lawsuits ranging from trademark disputes to labor treatment complaints from area managers in Puerto Rico.

After the sale by Sara Lee in 1989, the Fuller Brush Company was held by a series of private owners, including Lee Turner and Stuart A. Ochiltree. In June 1994, CPAC, Inc. purchased the company. In 1995, CPAC, Inc. also bought a longtime competitor of the Fuller Brush Company, Stanley Home Products, a company founded in 1929 by Stanley Beverage, a former sales vice president for the Fuller Brush Company. The two companies became siblings under the same parent organization; items from the Stanley Home Products line were sold by Fuller Brush Company distributors, and manufactured at the Fuller Brush Company plant in Great Bend. In 2012, both the Fuller Brush Company and Stanley Home Products filed for Chapter 11 bankruptcy. The companies merged their product lines and catalogs, eliminating equivalent products, to cut costs and streamline operations.

In December 2012, David Sabin and Chicago-based private equity firm Victory Park Capital purchased the Fuller Brush Company. The company headquarters moved to Napa Valley, California. Facing increased financial difficulties, in 2016 the company began to phase out its independent distributor system and domestic manufacturing operations. Around January 2018, the company was sold to Galaxy Brush LLC of Lakewood, New Jersey.
Biographical:
Alfred C. Fuller (January 13, 1885 - December 4, 1973), was founder and first president of the Fuller Brush Company, as well as the "original Fuller Brush Man." He was born in rural Nova Scotia, to parents Leander Joseph Fuller and Phebe Jane Collins. The eleventh of twelve children, Fuller took pride in the resilient and self-sufficient spirit he developed growing up on a Nova Scotian farm, and valued such qualities throughout his life over formal education. Long after his success, he promoted himself as an average man among average men.

In 1903, at age eighteen, Alfred Fuller left his family home in Nova Scotia, and followed siblings who settled in the United States. He moved in with his sister Annie and her husband, Frank Adler, in Somerville, Massachusetts. After a series of odd jobs, Fuller considered trying his hand at selling brushes (he was inspired by a brother, Dwight, who made and sold brushes before his death by tuberculosis in 1901). Alfred discovered a knack for trade; unlike many other direct salesmen at the time, his sales technique emphasized product demonstrations. Eventually, Fuller decided to make his own brushes. He set up a workbench in his sister's basement in January 1906. Four months later, he moved to Hartford, Connecticut where he founded the Fuller Brush Company.

The rapid success of the company, improved Alfred C. Fuller's romantic prospects. With the enthusiastic support of his sister, Annie, Alfred initiated a courtship with a Nova Scotian woman who had formerly caught his eye, Evelyn Ellis. They were married on April 10, 1908. However, the marriage was strained, and they divorced in 1930. In 1932, Alfred Fuller remarried. His second wife, Mary Primrose Pelton, was also Nova Scotian, the daughter of a judge from Yarmouth. They remained together for the rest of his life.

Alfred C. Fuller and his first wife Evelyn had two sons. Alfred Howard was born in 1913 and Avard in 1916. Both would later rise to prominence within the Fuller Brush Company, serving as its second and third presidents. The elder son, Howard, was Fuller Brush Company President from 1943 until 1959. From an early age, Howard challenged his father regarding the direction of the company. With his bold and aggressive personality, Howard was able to institute changes to the company that resulted in higher profits, such as distributing catalogs before the salesman's visit, shortening product demonstrations, prioritizing many small sales over few large sales, and developing other techniques that emphasized speed and efficiency. However, his temperament also contributed to Howard and his wife Dora's untimely deaths. Howard, always interested in thrilling, high-risk pursuits (such as driving sports cars, piloting airplanes, and racing speedboats and sailboats) was cruising through Nevada at 120-miles per hour for a business trip, uncharacteristically accompanied by his wife, when his Mercedes-Benz 300 SL blew a tire. Both Fullers died in the accident.

Following the tragic accident, Avard assumed leadership of the Fuller Brush Company. Avard's more conservative nature ushered in an era of leadership where his father, Alfred C. Fuller, rose in honor and influence with the company. However, Avard relied on traditional sales strategies (such as promoting a culture around the Fuller Brush Man, rather than take a more active strategy toward integrating female distributors) which placed the Fuller Brush Company at a disadvantage with competitors such as Avon Cosmetics. Avard served as President of the Fuller Brush Company until 1969.

Although Alfred C. Fuller never reclaimed presidency of the Fuller Brush Company, he remained chairman emeritus for the duration of his life. A treasured company figurehead, celebrations were held in his honor long after his retirement. In 1956, a testimonial dinner was held where a portrait of Fuller was unveiled in honor of the 50-year anniversary of the Fuller Brush Company. In 1965, Alfred C. Fuller was further honored, when his birthplace was dedicated as a historic landmark. Alfred C. Fuller was known as "Dad" Fuller to the thousands of Fuller Brush Men and Fullerettes who represented the company door-to-door throughout the country, and made frequent appearances in in-house publications and external publicity. Working with Hartzell Spence, Alfred C. Fuller wrote an autobiography, titled A Foot in the Door, published by the McGraw-Hill Book Company, Inc. in 1960. A practicing Christian Scientist with a devout Methodist mother, Fuller frequently alludes to the influence of his faith in his autobiography. Alfred C. Fuller passed away on December 4, 1973.
Related Materials:
Materials in the Archives Center

Stanley Home Products Collection (AC0788)

Earl S. Tupper Papers (AC0470)

Brownie Wise Papers (AC0509)

Ann and Thomas Damigella Collections (AC0583)

Industry on Parade Film Collection, episodes 66, 217 (AC0507)

Materials at the Smithsonian Institution

Smithsonian Libraries Trade Literature Collection, includes some Fuller Brush Company catalogs;

The Work and Industry Division, National Museum of American History holds artifacts from the Fuller Brush Company from previous accessions, such as hairbrushes for women and men (including bristlecomb hairbrushes); shower brushes; toothbrushes; combs; a military brush; brush holders; and similar materials. (AG.A.6645-AG.A.6653; AG.A.6656-AG.A.6666; AG.77-FT-15.0523; ZZ.RSN833134).

The Medicine and Science Division, National Museum of American History holds a general purpose cleaning brush, and a bathroom fixtures cleaning brush from a previous accesssion (2006.0098).

National Portrait Gallery holds a portrait of Alfred Fuller.

Materials at Other Organizations

Hagley Museum and Library, Manuscripts and Archives Department

Avon Products Inc., Records, 1880-2012

University of Wyoming, American Heritage Center, Archives

Columbia Pictures Records, 1934-1974 (collection #93555)

Includes materials related to the Fuller Brush man and Fuller Brush Girl, 1950.
Separated Materials:
Artifacts collected along with the acquisition of archival material are held by the Divisions of Work and Industry, and Medicine and Science.

Separated materials assigned to the Division of Work and Industry include a men's tie; buttons; ashtray; charm; and tape measure. See accession 2018.0089.

Separated materials assigned to Division of Medicine and Science include a bathing brush, a dental plate brush, a women's hair brush, a comb cleaner, and toothbrushes. Some items are maintained in original packaging, or are kept with original paper inserts. See accession 2018.0090.
Provenance:
Collection donated by the Fuller Brush Company through David Sabin, 2018.
Restrictions:
Collection is open for research. Reference copies for audio and moving images materials do not exist. Use of these materials requires special arrangement. Gloves must be worn when handling unprotected photographs and negatives.
Rights:
Collection items available for reproduction, but the Archives Center makes no guarantees concerning copyright restrictions. Other intellectual property rights may apply. Archives Center cost-recovery and use fees may apply when requesting reproductions.
Topic:
Advertising copy  Search this
Advertising, Point-of-sale  Search this
Broom and brush industry  Search this
Door-to-door selling  Search this
Household supplies  Search this
Print Advertising  Search this
Sales promotion  Search this
Traveling sales personnel  Search this
Manufacturing  Search this
Cosmetics industry  Search this
Industry -- U.S.  Search this
Direct selling  Search this
Businesspeople  Search this
Marketing  Search this
Radio broadcasts  Search this
Product demonstrations  Search this
Genre/Form:
Articles -- 20th century
Clippings -- 20th century
Ledgers (account books) -- 20th century
Letters (correspondence) -- 20th century.
Motion picture film
Newsletters -- 20th century
Photographs -- Black-and-white photoprints -- 20th century
Printed materials
Programs (documents)
Reports -- 20th century
Sales catalogs
Sales records
Trade catalogs -- 20th century
Trade literature -- 20th century
Training manuals -- 20th century
Financial statements
Market surveys
Business records -- 20th century
Citation:
Fuller Brush Company Records, Archives Center, National Museum of American History.
Identifier:
NMAH.AC.1459
See more items in:
Fuller Brush Company Records
Archival Repository:
Archives Center, National Museum of American History
EDAN-URL:
ead_collection:sova-nmah-ac-1459
Additional Online Media:

Product materials

Collection Creator:
Fuller Brush Company  Search this
Type:
Archival materials
Date:
1912-2017
Scope and Contents:
This series consists of catalogs; print advertisements from magazines and newspapers (including original clippings and books of reprints); advertising mats; product order forms; product labels, instructions, and other ephemera; direct sales ephemera (such as advertising folders and flyers); and other promotional material targeted toward potential end users of Fuller Brush Company products. Most material in the series features product offerings; however, the series also includes calendars, housekeeping advice books, a children's coloring book (1992), and related items created for the customers of Fuller Brush Company distributors. The series includes a substantial collection of Fuller Brush Company catalogs, 1912-1917. Although most material in the series is from the Household Division, and features home cleaning and personal care products, the series also includes catalogs, labels, and some advertisements from the company's Industrial Division, which sold cleaning equipment to commercial buyers. The series also includes limited material from the company's Marine Division. Also included are some Spanish-language materials, and some Fuller Brush Company, Limited (Canadian division) French-language materials.
Collection Restrictions:
Collection is open for research. Reference copies for audio and moving images materials do not exist. Use of these materials requires special arrangement. Gloves must be worn when handling unprotected photographs and negatives.
Collection Rights:
Collection items available for reproduction, but the Archives Center makes no guarantees concerning copyright restrictions. Other intellectual property rights may apply. Archives Center cost-recovery and use fees may apply when requesting reproductions.
Collection Citation:
Fuller Brush Company Records, Archives Center, National Museum of American History.
Identifier:
NMAH.AC.1459, Series 10
See more items in:
Fuller Brush Company Records
Archival Repository:
Archives Center, National Museum of American History
EDAN-URL:
ead_component:sova-nmah-ac-1459-ref7

Noreen Super Color Rinse

Designer:
Herbert Bayer, American, b. Austria, active Germany and USA, 1900–1985  Search this
Client:
Noreen, Denver, Colorado, USA  Search this
Medium:
Offset lithograph on white paper
Type:
graphic design
Print
Object Name:
Print
Made in:
Aspen and Denver, CO, USA
Designed in:
Aspen, CO, USA
Produced in:
Denver, CO, USA
Date:
ca. 1953
Credit Line:
Museum purchase through gift of the Taub Foundation
Accession Number:
2016-54-146
Restrictions & Rights:
© 2019 Artists Rights Society (ARS), New York / VG Bild-Kunst, Bonn
See more items in:
Cooper Hewitt, Smithsonian Design Museum Collection
Drawings, Prints, and Graphic Design Department
Data Source:
Cooper Hewitt, Smithsonian Design Museum
EDAN-URL:
edanmdm:chndm_2016-54-146
Additional Online Media:

Noreen Color Hair Rinse, Let Your Head Shine Above Fashion's New Costume Colors

Designer:
Herbert Bayer, American, b. Austria, active Germany and USA, 1900–1985  Search this
Client:
Noreen, Denver, Colorado, USA  Search this
Medium:
Offset lithograph on glossy white paper
Type:
graphic design
Print
Object Name:
Print
Made in:
Aspen and Denver, CO, USA
Designed in:
Aspen, CO, USA
Produced in:
Denver, CO, USA
Date:
ca. 1956
Credit Line:
Museum purchase through gift of the Taub Foundation
Accession Number:
2016-54-147
Restrictions & Rights:
© 2019 Artists Rights Society (ARS), New York / VG Bild-Kunst, Bonn
See more items in:
Cooper Hewitt, Smithsonian Design Museum Collection
Drawings, Prints, and Graphic Design Department
Data Source:
Cooper Hewitt, Smithsonian Design Museum
EDAN-URL:
edanmdm:chndm_2016-54-147

Noreen Super Color Rinse, The Color Magic of Noreen Belongs in Your Hair

Designer:
Herbert Bayer, American, b. Austria, active Germany and USA, 1900–1985  Search this
Client:
Noreen, Denver, Colorado, USA  Search this
Medium:
Offset lithograph on glossy off-white paper
Type:
graphic design
Print
Object Name:
Print
Made in:
Aspen and Denver, CO, USA
Designed in:
Aspen, CO, USA
Produced in:
Denver, CO, USA
Date:
1950–55
Credit Line:
Museum purchase through gift of the Taub Foundation
Accession Number:
2016-54-150
Restrictions & Rights:
© 2019 Artists Rights Society (ARS), New York / VG Bild-Kunst, Bonn
See more items in:
Cooper Hewitt, Smithsonian Design Museum Collection
Drawings, Prints, and Graphic Design Department
Data Source:
Cooper Hewitt, Smithsonian Design Museum
EDAN-URL:
edanmdm:chndm_2016-54-150

I dreamed I played Cleopatra in my / maidenform bra. [Printed advertisement.]

Collector:
Maidenform, Inc.  Search this
Names:
Cleopatra  Search this
Collection Creator:
Maidenform, Inc.  Search this
Container:
Box 26, Folder I dreamed ads
Type:
Archival materials
Photographs
Advertisements
Scope and Contents:
Model in Maidenform bra reclines on tiger skin rug. Egyptian motifs abound.
Local Numbers:
03058511.tif (AC Scan)
Collection Restrictions:
The collection is open for research use. Only reference copies of audiovisual materials may be used for research.
Collection Rights:
Collection items available for reproduction, but the Archives Center makes no guarantees concerning intellectual property rights. Archives Center cost-recovery and use fees may apply when requesting reproductions.

The donor has imposed restrictions on reproduction, broadcast or use of the collection for commercial purposes of any kind by third parties. Reproduction, broadcast or other use of the collection for commercial purposes of any kind by third parties is subject to prior written consent. These permissions will be required until July 2047. Please see the repository for further details.
Topic:
Women in advertising  Search this
Egyptian motifs  Search this
Brassieres -- 20th century  Search this
Dreams  Search this
Sex in advertising -- 1960-1970  Search this
Genre/Form:
Photographs -- 1950-1960 -- Color -- Reproductions
Advertisements -- 1950-2000.
Collection Citation:
Maidenform Collection, Archives Center, National Museum of American History, Smithsonian Institution
See more items in:
Maidenform Collection
Maidenform Collection / Series 6: Advertising / 6.1: Advertisements / "I Dreamed" Campaign
Archival Repository:
Archives Center, National Museum of American History
EDAN-URL:
ead_component:sova-nmah-ac-0585-ref1440

Warshaw Collection of Business Americana Subject Categories: Dry Goods

Creator:
Warshaw, Isadore, d. 1969  Search this
Extent:
37.8 Cubic feet (consisting of 76 boxes (including 12 off-site), 12 folders, 16 oversize folders, 7 flat boxes (6 full, 1 partial), plus digital images of some collection material. )
Type:
Collection descriptions
Archival materials
Ephemera
Business ephemera
Date:
1768-1973
Summary:
A New York bookseller, Warshaw assembled this collection over nearly fifty years. The Warshaw Collection of Business Americana: Dry Goods forms part of the Warshaw Collection of Business Americana, Subseries 1.1: Subject Categories. The Subject Categories subseries is divided into 470 subject categories based on those created by Mr. Warshaw. These subject categories include topical subjects, types or forms of material, people, organizations, historical events, and other categories. An overview to the entire Warshaw collection is available here: Warshaw Collection of Business Americana
Scope and Contents:
This material consists primarily of scattered correspondence on letterhead stationery, bills/receipts, printed advertisements, trade catalogs, handbills, pamphlets, advertising cards , photographs, cloth samples , leaflets, books, prospectus, order forms, chromolithographs, magazine advertisements, seals, postcards, business cards, children's books, greeting cards, almanacs, calendars, cardboard standups, fans, paper bag samples and import/export documents from businesses referred to loosely as department or variety stores. A number of these stores are still in business and tend to have a substantial amount of material . Such companies include I. Magnin, R. H. Macy, Woodward & Lothrop, F. H. Woolworth's, Sears, Roebuck & Company , Montgomery Wards, Wanamaker, etc. There are a few references to businesses who imported English, French, German, Indian, Chinese, Japanese, Egyptian, Sudanese, Persian and Moorish articles.

Generally the stores included among these materials sold a variety of products consisting of clothing and clothing accessories, home furnishings, home construction kits, novelties, stationery , groceries and a number of other products sold in contemporary department and variety stores. There are also companies that specialized in a particular product or type of product. Researchers interested in these businesses should also consult the same subject category if it is included on the listing of vertical document boxes. It is also possible that if the company produced oversize catalogs these would be listed with the Warshaw Collection oversize materials. For example, there are a number of Montgomery Wards, Butler Brothers, Bellas Hess and Company and Sears, Roebuck and Company catalogs found among the oversize materials.

There are a number of images that appear on these materials. Most of these images tend to be illustrations of the exterior or interior departments of the stores . Product illustrations also appear throughout the catalogues, printed advertisements and price lists. Ethnic images particularly in French advertisements also appear regularly. Dry goods stores relied heavily on advertisements directed toward children especially during the Christmas/holiday season. Books for children illustrating characters from favorite stories or Christmas scenes are common among the larger stores namely Woodward & Lothrop.

Materials in boxes one through thirty-nine are organized by name of company. Publications that discuss the history of a particular company are included with the company related materials. Catalogues , calendars , almanacs and price lists are generally listed under the company name in the finding aid with dates . This is due to the fact that these materials are often requested by researchers in this manner. This does not imply that these are the only materials for that particular company in the folders .

Box thirty-nine is also partially arranged by type including patents, stocks , general images, associations and miscellaneous items. A few related publications such as a chain store bibliography and a book on the history of chain stores are also included.

Boxes forty and forty-one contain periodicals created by W. A. Spelman in New York. Published as a trade journal devoted to the interests of the retail merchants, it was primarily meant to aid the subscriber in meeting the increasing competition in the dry goods trade. It was also meant to guide merchants in the purchase of goods. Referred to as The Fancy Goods Graphic or Spelman's Fancy Goods Graphic, these publications date from 1881-1890 .

Import and export documents are found in boxes forty-one, through forty-three.

The processing of additional materials in 2017 integrated a significant volume of material, most notably the Jermain Business and Family papers and to a lesser extent, the Trimble Family Business records. Both offer insight to the operations of 19th Century family businesses. Also added was significant manuscript on the history of Montgomery Ward is also available.

Catalogues, especially thinner circular type editions have not been consolidated and may be found throughout the material in this collection. However there are several groupings listed in the Catalogue series, especially for regular issue bulky catalogues published by Montgomery Ward and Sears Roebuck and Company. See note regarding some items that have been microfilmed or transferred off-site.
Arrangement:
Dry Goods is arranged in two subseries.

Business Records and Marketing Material

General, including Accounting Books and Ledgers

Companies and Proprietors

Companies and Proprietors, Oversize Material

Trade Literature and Other

Export/Import Records

Jermain Business and Family Papers; plus associated Albany Records

Montgomery Ward History Manuscripts

Trimble Family Business Records

General, Marketing Material

Catalogues

General and Mail Order

Montgomery Ward

Sears, Roebuck and Company

Assorted [Off-Site, including Montgomery Ward and Sears, Roebuck and Company]
Materials in the Archives Center:
Archives Center Collection of Business Americana (AC0404)
Forms Part Of:
Forms part of the Warshaw Collection of Business Americana.

Series 1: Business Ephemera

Series 2: Other Collection Divisions

Series 3: Isadore Warshaw Personal Papers

Series 4: Photographic Reference Material
Provenance:
Dry Goods is a portion of the Business Ephemera Series of the Warshaw Collection of Business Americana, Accession AC0060 purchased from Isadore Warshaw in 1967. Warshaw continued to accumulate similar material until his death, which was donated in 1971 by his widow, Augusta. For a period after acquisition, related materials from other sources (of mixed provenance) were added to the collection so there may be content produced or published after Warshaw's death in 1969. This practice has since ceased.
Restrictions:
Collection is open for research. Sears, Roebuck & Co. catalogs are restricted due to fragile condition. Researchers should consult microfilm in NMAH library for 1880-1983 editions, drawer 692. Some additional items may be restricted due to fragile condition. Off-site materials must be requested in advance. Consult Archives Staff.
Rights:
Collection items available for reproduction, but the Archives Center makes no guarantees concerning copyright restrictions. Other intellectual property rights may apply. Archives Center cost-recovery and use fees may apply when requesting reproductions.
Genre/Form:
Ephemera
Business ephemera
Citation:
Warshaw Collection of Business Americana Subject Categories: Dry Goods, Archives Center, National Museum of American History, Smithsonian Institution
Identifier:
NMAH.AC.0060.S01.01.Dry
See more items in:
Warshaw Collection of Business Americana Subject Categories: Dry Goods
Archival Repository:
Archives Center, National Museum of American History
EDAN-URL:
ead_collection:sova-nmah-ac-0060-s01-01-dry
Additional Online Media:

Companies and Proprietors , Oversize Material

Series Creator:
Warshaw, Isadore, d. 1969  Search this
Type:
Archival materials
Scope and Contents:
Materials relate to dry goods produced or sold in the United States, Europe and Asia and originate from the manufacturers and distributors of clothing, furniture, groceries, fabrics, domestics, notions, etc. Producers of equipment for retailers like clothes racks and display cases are also represented. The oversize items are comprised of printed advertisements, catalogs, order forms, coupons, posters, store signage, and general images. Most images are of products.
Arrangement:
These materials listed as they are arranged in their respective containers. A-Z materials are present in both boxes.
Series Restrictions:
Collection is open for research. Sears, Roebuck & Co. catalogs are restricted due to fragile condition. Researchers should consult microfilm in NMAH library for 1880-1983 editions, drawer 692. Some additional items may be restricted due to fragile condition. Off-site materials must be requested in advance. Consult Archives Staff.
Series Rights:
Collection items available for reproduction, but the Archives Center makes no guarantees concerning copyright restrictions. Other intellectual property rights may apply. Archives Center cost-recovery and use fees may apply when requesting reproductions.
Series Citation:
Warshaw Collection of Business Americana Subject Categories: Dry Goods, Archives Center, National Museum of American History, Smithsonian Institution
See more items in:
Warshaw Collection of Business Americana Subject Categories: Dry Goods
Warshaw Collection of Business Americana Subject Categories: Dry Goods / Business Records and Marketing Material
Archival Repository:
Archives Center, National Museum of American History
EDAN-URL:
ead_component:sova-nmah-ac-0060-s01-01-dry-ref270

Print Advertising and Promotion

Collection Creator:
Wurlitzer (Rudolph) Company  Search this
Type:
Archival materials
Date:
1911-1978; undated
Collection Restrictions:
Collection is open for research.
Collection Rights:
Collection items available for reproduction, but the Archives Center makes no guarantees concerning copyright restrictions. Other intellectual property rights may apply. Archives Center cost-recovery and use fees may apply when requesting reproductions.
Collection Citation:
Wurlitzer Company Records, 1860-1984, Archives Center, National Museum of American History
Identifier:
NMAH.AC.0469, Subseries 3.1
See more items in:
Wurlitzer Company Records
Wurlitzer Company Records / Series 3: Advertising and Promotional Materials
Archival Repository:
Archives Center, National Museum of American History
EDAN-URL:
ead_component:sova-nmah-ac-0469-ref240

Quotations, promotional book of testimonials for Wurlitzer Hope-Jones Unit Orchestra,

Collection Creator:
Wurlitzer (Rudolph) Company  Search this
Container:
Box 42, Folder 1
Type:
Archival materials
Date:
1913
Collection Restrictions:
Collection is open for research.
Collection Rights:
Collection items available for reproduction, but the Archives Center makes no guarantees concerning copyright restrictions. Other intellectual property rights may apply. Archives Center cost-recovery and use fees may apply when requesting reproductions.
Collection Citation:
Wurlitzer Company Records, 1860-1984, Archives Center, National Museum of American History
See more items in:
Wurlitzer Company Records
Wurlitzer Company Records / Series 3: Advertising and Promotional Materials / 3.1: Print Advertising and Promotion
Archival Repository:
Archives Center, National Museum of American History
EDAN-URL:
ead_component:sova-nmah-ac-0469-ref241

Direct mail advertising for automatic instruments,

Collection Creator:
Wurlitzer (Rudolph) Company  Search this
Container:
Box 42, Folder 2
Type:
Archival materials
Date:
circa 1920s
Collection Restrictions:
Collection is open for research.
Collection Rights:
Collection items available for reproduction, but the Archives Center makes no guarantees concerning copyright restrictions. Other intellectual property rights may apply. Archives Center cost-recovery and use fees may apply when requesting reproductions.
Collection Citation:
Wurlitzer Company Records, 1860-1984, Archives Center, National Museum of American History
See more items in:
Wurlitzer Company Records
Wurlitzer Company Records / Series 3: Advertising and Promotional Materials / 3.1: Print Advertising and Promotion
Archival Repository:
Archives Center, National Museum of American History
EDAN-URL:
ead_component:sova-nmah-ac-0469-ref242

Direct mail advertising for automatic instruments,

Collection Creator:
Wurlitzer (Rudolph) Company  Search this
Container:
Box 81, Folder 2
Type:
Archival materials
Date:
undated
Collection Restrictions:
Collection is open for research.
Collection Rights:
Collection items available for reproduction, but the Archives Center makes no guarantees concerning copyright restrictions. Other intellectual property rights may apply. Archives Center cost-recovery and use fees may apply when requesting reproductions.
Collection Citation:
Wurlitzer Company Records, 1860-1984, Archives Center, National Museum of American History
See more items in:
Wurlitzer Company Records
Wurlitzer Company Records / Series 3: Advertising and Promotional Materials / 3.1: Print Advertising and Promotion
Archival Repository:
Archives Center, National Museum of American History
EDAN-URL:
ead_component:sova-nmah-ac-0469-ref243

Advertising circular for Wurlitzer Unit Orchestra,

Collection Creator:
Wurlitzer (Rudolph) Company  Search this
Container:
Box 81, Folder 3
Type:
Archival materials
Date:
undated
Collection Restrictions:
Collection is open for research.
Collection Rights:
Collection items available for reproduction, but the Archives Center makes no guarantees concerning copyright restrictions. Other intellectual property rights may apply. Archives Center cost-recovery and use fees may apply when requesting reproductions.
Collection Citation:
Wurlitzer Company Records, 1860-1984, Archives Center, National Museum of American History
See more items in:
Wurlitzer Company Records
Wurlitzer Company Records / Series 3: Advertising and Promotional Materials / 3.1: Print Advertising and Promotion
Archival Repository:
Archives Center, National Museum of American History
EDAN-URL:
ead_component:sova-nmah-ac-0469-ref244

Advertising circulars for automatic instruments,

Collection Creator:
Wurlitzer (Rudolph) Company  Search this
Container:
Box 84, Folder 2-3
Type:
Archival materials
Date:
circa 1915
Collection Restrictions:
Collection is open for research.
Collection Rights:
Collection items available for reproduction, but the Archives Center makes no guarantees concerning copyright restrictions. Other intellectual property rights may apply. Archives Center cost-recovery and use fees may apply when requesting reproductions.
Collection Citation:
Wurlitzer Company Records, 1860-1984, Archives Center, National Museum of American History
See more items in:
Wurlitzer Company Records
Wurlitzer Company Records / Series 3: Advertising and Promotional Materials / 3.1: Print Advertising and Promotion
Archival Repository:
Archives Center, National Museum of American History
EDAN-URL:
ead_component:sova-nmah-ac-0469-ref245

Direct mail advertising, automatic instruments,

Collection Creator:
Wurlitzer (Rudolph) Company  Search this
Container:
Box 6, Folder 26-28
Type:
Archival materials
Date:
circa 1915-1920
Collection Restrictions:
Collection is open for research.
Collection Rights:
Collection items available for reproduction, but the Archives Center makes no guarantees concerning copyright restrictions. Other intellectual property rights may apply. Archives Center cost-recovery and use fees may apply when requesting reproductions.
Collection Citation:
Wurlitzer Company Records, 1860-1984, Archives Center, National Museum of American History
See more items in:
Wurlitzer Company Records
Wurlitzer Company Records / Series 3: Advertising and Promotional Materials / 3.1: Print Advertising and Promotion
Archival Repository:
Archives Center, National Museum of American History
EDAN-URL:
ead_component:sova-nmah-ac-0469-ref246

Promotional brochures, automatic instruments,

Collection Creator:
Wurlitzer (Rudolph) Company  Search this
Container:
Box 6, Folder 29
Type:
Archival materials
Date:
1911; undated
Collection Restrictions:
Collection is open for research.
Collection Rights:
Collection items available for reproduction, but the Archives Center makes no guarantees concerning copyright restrictions. Other intellectual property rights may apply. Archives Center cost-recovery and use fees may apply when requesting reproductions.
Collection Citation:
Wurlitzer Company Records, 1860-1984, Archives Center, National Museum of American History
See more items in:
Wurlitzer Company Records
Wurlitzer Company Records / Series 3: Advertising and Promotional Materials / 3.1: Print Advertising and Promotion
Archival Repository:
Archives Center, National Museum of American History
EDAN-URL:
ead_component:sova-nmah-ac-0469-ref247

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