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Maryland Food Co-Op 10th Anniversary Poster

Physical Description:
paper (overall material)
dark gold (overall color)
Measurements:
overall: 17 in x 11 in; 43.18 cm x 27.94 cm
Object Name:
poster
Date made:
1986
Credit Line:
Gift of Roger Hecht
ID Number:
2012.3009.01
Nonaccession number:
2012.3009
Catalog number:
2012.3009.01
See more items in:
Work and Industry: Food Technology
Food
FOOD: Transforming the American Table 1950-2000
Exhibition:
Food: Transforming the American Table 1950-2000
Exhibition Location:
National Museum of American History
Data Source:
National Museum of American History
EDAN-URL:
edanmdm:nmah_1417674

Poster, “Wine Land of America”

Physical Description:
paper (overall material)
Measurements:
overall: 28 3/16 in x 21 15/16 in; 71.59625 cm x 55.72125 cm
Object Name:
poster
Date made:
1965
Subject:
Wine  Search this
ID Number:
2012.0126.01
Catalog number:
2012.0126.01
Accession number:
2012.0126
See more items in:
Work and Industry: Food Technology
Food
FOOD: Transforming the American Table 1950-2000
Exhibition:
Food: Transforming the American Table 1950-2000
Exhibition Location:
National Museum of American History
Data Source:
National Museum of American History
EDAN-URL:
edanmdm:nmah_1424366

Poster, 7th Annual Zinfandel Festival

Physical Description:
paper (overall material)
Measurements:
overall: 24 in x 18 in; 60.96 cm x 45.72 cm
Object Name:
menu
poster
Date made:
1998
Subject:
Wine  Search this
Credit Line:
Gift of Zinfandel Advocates and Products
ID Number:
2012.0017.02
Catalog number:
2012.0017.02
Accession number:
2012.0017
See more items in:
Work and Industry: Food Technology
Food
FOOD: Transforming the American Table 1950-2000
Data Source:
National Museum of American History
EDAN-URL:
edanmdm:nmah_1417672

Posters

Collection Creator:
Marcus, Marcia, 1928-  Search this
Container:
Box 7, Folder 4
Type:
Archival materials
Date:
circa 1966-circa 1981
Scope and Contents:
Oversized posters housed in OV 11
Collection Restrictions:
Use of original papers requires an appointment and is limited to the Archives' Washington, D.C. Research Center. Use of archival audiovisual recordings and born-digital records with no duplicate copy requires advance notice.
Collection Rights:
The Marcia Marcus papers are owned by the Archives of American Art, Smithsonian Institution. Literary rights as possessed by the donor have been dedicated to public use for research, study, and scholarship. The collection is subject to all copyright laws.
Collection Citation:
Marcia Marcus papers, 1928-2016, bulk 1950-2000. Archives of American Art, Smithsonian Institution.
See more items in:
Marcia Marcus papers
Archival Repository:
Archives of American Art
EDAN-URL:
ead_component:sova-aaa-marcmarc-ref873

Ravenswood Winery (poster)

Maker:
Goines, David Lance  Search this
Physical Description:
paper (overall material)
ink (overall material)
Measurements:
overall: 61 cm x 41.7 cm; 24 1/32 in x 16 13/32 in
Object Name:
print
lithograph
Object Type:
Lithograph
Place made:
United States: California, San Francisco
Date made:
1979
ID Number:
2012.0169.01
Accession number:
2012.0169
Catalog number:
2012.0169.01
See more items in:
Work and Industry: Graphic Arts
Communications
Art
Food
Advertising
FOOD: Transforming the American Table 1950-2000
Data Source:
National Museum of American History
EDAN-URL:
edanmdm:nmah_1425735

Pallido California Extra Virgin Olive Oil Poster

Maker:
Goines, David Lance  Search this
Physical Description:
ink (overall material)
paper (overall material)
Measurements:
sheet: 61.5 cm x 44.5 cm; 24 7/32 in x 17 17/32 in
Object Name:
print
lithograph
Object Type:
Lithograph
Place made:
United States: California
Date made:
1987
ID Number:
2011.0252.04
Accession number:
2011.0252
Catalog number:
2011.0252.04
See more items in:
Work and Industry: Graphic Arts
Communications
Art
Food
FOOD: Transforming the American Table 1950-2000
Data Source:
National Museum of American History
EDAN-URL:
edanmdm:nmah_1416807

Earl Newman Collection of Monterey Jazz Festival Posters

Donor:
Newman, Earl  Search this
Names:
Monterey Jazz Festival  Search this
Extent:
0.6 Cubic feet (12 folders)
Type:
Archival materials
Collection descriptions
Posters
Screen prints
Date:
1963-2009
Summary:
Collection contains sixty-two posters commemorating the Monterey Jazz Festival, created, designed, and signed by Earl Newman.
Scope and Contents:
The collection consists of a set of sixty-two posters designed and created by Earl Newman to publicize the Monterey Jazz Festival. The prints are numbered and signed by Mr. Newman and feature Ray Charles, BB King, Etta James, Dizzy Gillespie, Duke Ellington, Louis Armstrong and others. They are arranged in chronological order by date. Folders one through eleven contain the prints. Advertising and the cloth-covered portfolio to hold the poster collection are in folder twelve.
Arrangement:
The collection is arranged into one series.
Biographical / Historical:
add
Provenance:
The collection was donated to the Archives Center by Earl Newman, 1992 and 2010.
Restrictions:
Collection is open for research.
Rights:
Collection items available for reproduction, but the Archives Center makes no guarantees concerning copyright restrictions. Other intellectual property rights may apply. Archives Center cost-recovery and use fees may apply when requesting reproductions.
Topic:
Jazz musicians -- United States  Search this
Art and music  Search this
Jazz  Search this
Music -- 20th century  Search this
Genre/Form:
Posters -- 1950-2000
Screen prints
Citation:
Earl Newman Collection of Monterey Jazz Festival Posters, 1963-2009, Archives Center, National Museum of American History.
Identifier:
NMAH.AC.1207
See more items in:
Earl Newman Collection of Monterey Jazz Festival Posters
Archival Repository:
Archives Center, National Museum of American History
EDAN-URL:
ead_collection:sova-nmah-ac-1207

Emmett McBain Afro-American Advertising Poster Collection

Topic:
Marlboro (cigarette brand)
Black Folk Us (Chicago arts festival)
Creator:
McBain, Emmett  Search this
Names:
Burrell McBain Advertising (Chicago, Ill.)  Search this
McDonald's Corporation.  Search this
Extent:
0.5 Cubic feet (1 box)
Type:
Archival materials
Collection descriptions
Advertisements
Posters
Place:
Chicago (Ill.) -- Art festivals -- 1970-1980
Date:
1971 - 1976
Scope and Contents:
This collection contains examples of advertisements done by McBain for McDonald, Malboro, and a Chicago Arts Festival entitled "Black Folk Us." The nine posters in the collection date from 1971 to 1976.
Arrangement:
The collection is arranged into one series.
Biographical / Historical:
Emmett McBain has been an art supervisor for the J.W. Thompson advertising agency in Detroit, a creative consultant for Soft Sheen Products, and co-founder of Burrell McBain Advertising in Chicago.
Provenance:
Collection donated by Mr. Emmett McBain in 1985.
Restrictions:
Collection is open for research.
Rights:
Collection items available for reproduction, but the Archives Center makes no guarantees concerning copyright restrictions. Other intellectual property rights may apply. Archives Center cost-recovery and use fees may apply when requesting reproductions.
Topic:
African Americans -- 1970-1980  Search this
Art festivals -- 1970-1980 -- Illinois -- Chicago  Search this
Cigarettes -- advertising -- 1970-1980  Search this
Genre/Form:
Advertisements -- 1950-2000
Posters -- 1960-1980
Citation:
Emmett McBain Afro-American Advertising Poster Collection, 1973-1976, Archives Center, National Museum of American History
Identifier:
NMAH.AC.0192
See more items in:
Emmett McBain Afro-American Advertising Poster Collection
Archival Repository:
Archives Center, National Museum of American History
EDAN-URL:
ead_collection:sova-nmah-ac-0192
Additional Online Media:

Crown Central Petroleum Advertising Collection

Creator:
Crown Central Petroleum Corporation  Search this
Names:
Eisenhower, Dwight D. (Dwight David), 1890-1969  Search this
Author:
Hoover, J. Edgar (John Edgar), 1895-1972  Search this
Extent:
0.66 Cubic feet
Type:
Archival materials
Collection descriptions
Posters
Design drawings
Advertisements
Letters (correspondence)
Point-of-purchase displays
Date:
1949 - 1996
Scope and Contents:
The collection includes advertising materials for Crown Central's credit card and credit check programs, for gifts (cameras, kitchenware) offered by its service station to repeat customers; a set of posters and a design drawing for them, exhorting drivers to drive safely, featuring images of governors of states, President Dwight Eisenhower, FBI Director J.Edgar Hoover, and others; and a 1955 letter to Eisenhower requesting that he appear on one of the posters.
Arrangement:
Collection is arranged into one series.
Biographical / Historical:
The oil company Crown Central Petroleum developed its Governor's Highway Safety Program in the late 1940s.
Provenance:
Collection donated by Crown Central Petroleum. 2016
Restrictions:
Collection is open for research.
Rights:
Collection items available for reproduction, but the Archives Center makes no guarantees concerning copyright restrictions. Other intellectual property rights may apply. Archives Center cost-recovery and use fees may apply when requesting reproductions.
Topic:
Marketing -- 1950-2000  Search this
Service stations  Search this
Advertising history -- 1950-2000  Search this
Gasoline  Search this
Credit cards  Search this
Petroleum industry and trade  Search this
Marketing  Search this
advertising  Search this
Credit  Search this
Genre/Form:
Posters -- 1950-2000
Design drawings -- 1950-2000
Advertisements -- 1950-2000
Letters (correspondence) -- 1950-2000
Point-of-purchase displays -- 1950-2000
Citation:
Crown Central Petroleum Advertising Collection, ca.1949-1996, Archives Center, National Museum of American History.
Identifier:
NMAH.AC.1398
Archival Repository:
Archives Center, National Museum of American History
EDAN-URL:
ead_collection:sova-nmah-ac-1398

U.S. Savings Bond Stamp Collection

Donor:
Gottlieb, Rosalie F.  Search this
Designer:
Luchton, Bernard, 1924-1970  Search this
Extent:
1 Cubic foot (2 boxes)
Type:
Archival materials
Collection descriptions
Publicity photographs
Photographs
Pamphlets
Scrapbooks
Posters
Brochures
Date:
1949-1970
Summary:
Collection consists of dvertising materials relating to Bernard Luchton's development of U.S. Savings Bond Stamps, including scrapbooks, posters, drawings, and photographs.
Scope and Contents:
This collection consists of savings bond stamp campaign materials—posters, pamphlets, and brochures—primarily from the late 1950s to the early 1960s, to promote the purchase of savings bonds. There are also photos and news about publicity events and displays at bond stamp rallies. Many of the savings bond campaign slogans talk about "planning for your future" and "keep freedom in your future." The scrapbooks provide examples of various savings bond stamp campaigns and some include a poster, volunteer canvasser's guide and chairman's guide promoting each campaign. The collection is arranged into three series—Background Information, Scrapbooks, and Miscellaneous.
Arrangement:
Divided into 3 series

Series 1: Background Information, 1949, 1956

Series 2: Scrapbooks,1950s-1960s

Series 3: Miscellaneous, 1950-1970
Biographical / Historical:
Bernard M. Luchton (1924-1970) was an exhibits specialist with the Department of Labor and later joined the Department of Treasury as Art Director for the Treasury's Savings Bond Division. He designed the 1958 25-cent U.S. Savings Stamp (Minute Man).
Provenance:
Collection donated by Rosalie F. Gottlieb, December 27, 2000.
Restrictions:
Collection is open for research and access on site by appointment. Unprotected photographs must be handled with gloves.
Rights:
Collection items available for reproduction, but the Archives Center makes no guarantees concerning copyright restrictions. Other intellectual property rights may apply. Archives Center cost-recovery and use fees may apply when requesting reproductions.
Topic:
Savings stamps  Search this
Savings bonds  Search this
advertising -- 1950-2000  Search this
Rallies  Search this
Genre/Form:
Publicity photographs
Photographs -- 1950-2000
Pamphlets -- 1950-2000
Scrapbooks -- 1950-2000
Posters -- 1950-2000
Brochures -- 1950-2000
Citation:
U.S. Savings Bond Stamp Collection, 1949-1970, Archives Center,National Museum of American History.
Identifier:
NMAH.AC.0758
See more items in:
U.S. Savings Bond Stamp Collection
Archival Repository:
Archives Center, National Museum of American History
EDAN-URL:
ead_collection:sova-nmah-ac-0758

Society for Industrial Archaeology Records

Donor:
Engman, David  Search this
Simmons, David  Search this
Starbuck, David, Dr.  Search this
Author:
Society for Industrial Archaeology  Search this
Extent:
26 Cubic feet
Type:
Archival materials
Collection descriptions
Posters
Business records
Photographs
Motion pictures (visual works)
Newsletters
Date:
1968-2000
Summary:
Collection consists of the records of the Society for Industrial Archaeology, including officers' files; grant files, journals, newsletters, editorial files, films, photographs, and posters.
Scope and Contents:
Records of the Society, including officers' files, grant files, journals, newsletters, editorial files, records relating to SIA's activities such as tours and conferences, films, photographs, and posters.
Provenance:
Collection donated by David Engman, January 26, 2002; David R. Starbuck, Ph.D, September 2, 2003; Ohio Historical Society, through David Simmons, April, 1, 2003; and Society for Industrial Archeology, through David H. Shayt, May 3, 1999.
Restrictions:
Collection is open for research.
Rights:
Collection items available for reproduction, but the Archives Center makes no guarantees concerning copyright restrictions. Other intellectual property rights may apply. Archives Center cost-recovery and use fees may apply when requesting reproductions.
Topic:
Industrial archaeology  Search this
Genre/Form:
Posters -- 1950-2000
Business records -- 1950-2000
Photographs -- 1950-2000
Motion pictures (visual works)
Newsletters -- 1950-2000
Citation:
Society for Industrial Archaeology Records, Archives Center, National Museum of American History.
Identifier:
NMAH.AC.0688
See more items in:
Society for Industrial Archaeology Records
Archival Repository:
Archives Center, National Museum of American History
EDAN-URL:
ead_collection:sova-nmah-ac-0688
Additional Online Media:

Association of Hispanic Advertising Agencies Collection

Creator:
Sunshine, Sara  Search this
Spanish Advertising and Marketing Service (creator)  Search this
Association of Hispanic Advertising Agencies  Search this
Extent:
3.5 Cubic feet (3 boxes)
Type:
Archival materials
Collection descriptions
Storyboards
Video recordings
Posters
Photographs
Advertisements
Audio cassettes
Clippings
Date:
1962 - 2000
Summary:
The Association of Hispanic Advertising Agencies Collection includes advertisements, research, and publications produced by SAMS (Spanish Advertising and Marketing Service), which was founded by Luis Diaz Albertini in 1963.
Scope and Contents:
The collection documents the work of SAMS (Spanish Advertising and Marketing Service). It contains advertising campaign materials such as print advertisements, storyboards, proofs of print advertisements, point of purchase advertisements, audio recordings of radio advertisements, and video footage of television commercials. SAMS created advertising for manufacturers of tobacco, movies, cosmetics, watches, toothpaste, cleansers, food products, and alcoholic beverages, to name a few. SAMS was founded during a time in which the "Spanish speaking" consumer was of growing significance in the American market, and American advertisements increasingly catered to and targeted this audience.

The collection contains extensive explanatory notations written by Sara Sunshine, a Cuban immigrant, who created advertising print, audio, and visuals from the 1960s to 1990s and founder of the co-founder of Spanish Advertising and Marketing Services, the nation's first Latino ad agency.
Arrangement:
The collection is divided into seven series.

Series 1: Storyboards and Scripts, 1970-1995

Series 2: Advertisements, 1962-1974

Series 3: Publications, 1976-1988

Series 4: Marketing Research, 1962-1984

Series 5: Packaging, 1962

Series 6: Ephemera, 1980-1989

Series 7: Audiovisual Materials
Biographical / Historical:
Luis Diaz Albertini founded SAMS (Spanish Advertising and Marketing Service) in 1963. Sara Sunshine was the head copywriter and art executive. The agency had a staff of just four employees. It was the first full-service Spanish language advertising agency in the United States. In 2007, the Association of Hispanic Advertising Agencies was formed. Among its goals was preserving the industry's past and preserving the history of Hispanic advertising. The first archival collection they accepted was the records of SAMS. Originally housed at the University of Maryland, it was transferred to the National Museum of American History in 2015.
Related Materials:
Materials at the Archives Center

Goya Foods, Inc. Records (AC0694)
Provenance:
Donated to the Archives Center in 2015 by the Association of Hispanic Advertising Agencies, through Horacio Gavilan.
Restrictions:
Collection is open for research.
Rights:
Reproduction restricted due to copyright or trademark. Contact the Archives Center for details.
Topic:
Advertising executives -- 1950-2000  Search this
Advertising agencies -- 1950-2000  Search this
Television advertising -- 1950-2000  Search this
advertising -- History -- 1950-2000  Search this
Advertising campaigns -- 1950-2000  Search this
Minorities in advertising -- 1950-2000  Search this
Marketing -- 1950-2000  Search this
Genre/Form:
Storyboards
Video recordings -- 1950-2000
Posters -- 1950-2000
Photographs -- 1950-2000
Advertisements -- 1950-2000
Audio cassettes -- 1950-1990
Clippings -- 1950-2000
Citation:
Association of HIspanic Advertising Agencies Collection, 1962-1995, Archives Center, National Museum of American History.
Identifier:
NMAH.AC.1343
See more items in:
Association of Hispanic Advertising Agencies Collection
Archival Repository:
Archives Center, National Museum of American History
EDAN-URL:
ead_collection:sova-nmah-ac-1343
Additional Online Media:

Michele M. Serros Papers

Creator:
Serros, Michele M.  Search this
Source:
Magana, Antonio  Search this
Former owner:
Magana, Antonio  Search this
Extent:
4 Cubic feet (2 boxes, 3 folders)
Type:
Archival materials
Collection descriptions
Business records
Essays
Letters (correspondence)
Newsletters
Notebooks
Notes
Posters
Syllabi
Television scripts
Writings
Date:
1968-2012
Summary:
The collection documents the life and work of author and poet Michele Serros.
Content Description:
The collection documents the life and work of author and poet Michele Serros. The collection covers her childhood and early life, including her school years and her work as a poet, speaker and author. Included are papers from her early education, including school papers, essays, and a "slam book". The collection also documents her high school and college years, including syllabi, test papers, research papers, essays, class notes, etc. Also included are drafts and notes for her later writings, including her poetry book entitled Chicana Falsa, loose sheets of poetry or drafts of poetry, a script for the George Lopez Show, some business records relating to her books, newsletters, notes and notebooks, letters including fan mail, and zines from her college years. Additionally, the collection includes her very large collection of rock music, punk music and other posters, some dating back to the Psychedelic era, but mostly on Latino subjects.
Arrangement:
The collection is arranged into one series.
Provenance:
Collection donated to the Archives Center in 2019 by Antonio Magano.
Restrictions:
Collection items available for reproduction, but the Archives Center makes no guarantees concerning copyright restrictions. Other intellectual property rights may apply. Archives Center cost-recovery and use fees may apply when requesting reproductions.
Rights:
Collection is open for research.
Topic:
Authors, Latin American  Search this
Fan mail  Search this
Poetry  Search this
Poets  Search this
Poets, Latin American  Search this
Women authors, Latin American  Search this
Zines  Search this
Genre/Form:
Business records -- 1950-2000
Essays
Letters (correspondence) -- 20th century.
Newsletters -- 1950-2000
Notebooks
Notes
Posters -- 1950-2000
Syllabi
Television scripts
Writings -- 20th century
Citation:
Michele M. Serros Papers, Archives Center, National Museum of American History
Identifier:
NMAH.AC.1481
Archival Repository:
Archives Center, National Museum of American History
EDAN-URL:
ead_collection:sova-nmah-ac-1481

James W. Holmes Karting Collection

Creator:
Holmes, James W.  Search this
Di Nozzi, Robert  Search this
Extent:
2 Cubic feet (7 boxes)
Type:
Archival materials
Collection descriptions
Photographs
Posters
Design drawings
Correspondence
Decals
Microfilms
Programs
Business records
Black-and-white negatives
Specifications
Newsletters
Date:
1961-1979
Summary:
Collection documents James Holmes, an advertising agent who specialized in advertising for the Karting industry. Holmes created magazine advertising, product catalogs and event promotional materials as well as logo and patch designs for manufacturers and karting sport sanctioning organizations.
Scope and Contents note:
The collection spans the years 1961-1979, but the majority of the documentation is from the 1960s. The collection is arranged into seven series.

Series 1: James W. Holmes Advertising Agency, 1979, consists of invoices from the Holmes Advertising Agency.

Series 2: Manufacturers, ca. 1960s, is arranged alphabetically by manufacturer name (clients Holmes handled) and consists of negatives and some photographs of parts produced by the manufacturers. The negatives were used to create catalogs for various companies selling go-karts.

Series 3: Go-Kart Races, 1961-1978, undated, is arranged alphabetically by the race site. Almost exclusively negatives, there are some photographs and two microfilm reels depicting races throughout the United States.

eries 4: Go-Kart Associations, 1964-1968, undated, contains documentation on associations, councils and clubs associated with the go-karting industry. Of interest are seven issues of the Grand Prix Press, a newspaper published by Meadowdale International Raceways, Inc.

Series 5: Miscellaneous, undated, consists of one folder of material which includes newspaper clippings, business cards, art work, and articles.
Arrangement:
Collection is aranged into five series.
Biographical/Historical note:
The first go-kart was built in southern California by Art Ingels in 1957. Three other individualsBBill Rowles, Duffy Livingstone, and Roy DesbrowBfounded GoKart Manufacturing Company in 1957, and offered the first commercially available kart, the GoKart 400. James Holmes was a prominent advertising agent involved with the karting industry in the midwest from the 1960s to 1980s. He created magazine advertising, product catalogs and event promotional materials as well as logo and patch designs for manufacturers and karting sport sanctioning organizations. Some of Holmes= clients included: G.E.M. Products, Evans Supply Company, Max-Torque, Inc., Rolfe Aircraft Associates, Rupp Mfg., and Simplex Mfg.
Provenance:
Collection donated to the Archives Center, National Museum of American History by Robert DiNozzi, January 16, 2002. Items donated are from the personal collection of Mr. James Holmes of the James Holmes Advertising Agency
Restrictions:
Collection is open for research.
Rights:
Collection items available for reproduction, but the Archives Center makes no guarantees concerning copyright restrictions. Other intellectual property rights may apply. Archives Center cost-recovery and use fees may apply when requesting reproductions.
Topic:
Go-Karts  Search this
Karting  Search this
Karts (Automobiles)  Search this
advertising  Search this
Genre/Form:
Photographs -- Black-and-white photoprints -- Silver gelatin -- 1950-2000
Posters -- 20th century
Design drawings
Correspondence -- 1960-1990
Decals
Microfilms
Programs -- Sports
Business records -- 1950-2000
Black-and-white negatives
Specifications
Newsletters -- 1950-2000
Citation:
James W. Holmes Karting Collection, 1961-1979, Archives Center, National Museum of American History.
Identifier:
NMAH.AC.0787
See more items in:
James W. Holmes Karting Collection
Archival Repository:
Archives Center, National Museum of American History
EDAN-URL:
ead_collection:sova-nmah-ac-0787

Farmers Market (poster)

Maker:
Goines, David Lance  Search this
Physical Description:
paper (overall material)
ink (overall material)
Measurements:
overall: 61 cm x 41.7 cm; 24 1/32 in x 16 13/32 in
Object Name:
print
lithograph
Object Type:
Lithograph
Place made:
United States: California, Berkeley
Date made:
1991
ID Number:
2012.0089.01
Accession number:
2012.0089
Catalog number:
2012.0089.01
See more items in:
Work and Industry: Graphic Arts
Communications
Art
Food
Exhibition:
Food: Transforming the American Table, 1950-2000
Exhibition Location:
National Museum of American History
Data Source:
National Museum of American History
EDAN-URL:
edanmdm:nmah_1425731

Chinese propaganda posters : from revolution to modernization / Stefan Landsberger

Author:
Landsberger, Stefan  Search this
Physical description:
240 p. : ill. (some col.) ; 30 cm
Type:
Books
Posters
Place:
China
Date:
1995
20th century
1976-2002
Topic:
Posters, Chinese  Search this
Political posters, Chinese  Search this
History  Search this
Call number:
NC1878.P74 L27
Data Source:
Smithsonian Libraries
EDAN-URL:
edanmdm:siris_sil_849663

METCO Inc. Materials

Creator:
Metropolitan Council for Educational Opportunity (Boston, Mass.)  Search this
Extent:
2.5 Cubic feet
Type:
Archival materials
Collection descriptions
Brochures
Handbooks
Posters
Place:
Boston (Mass.) -- Social conditions
Massachusetts -- 21st century
Massachusetts -- 20th century
Date:
1977 - 2014
Scope and Contents:
The collection includes: annual METCO Parent Handbooks which detailed the services METCO provided and provided other information for parents of children attending the METCO supported schools, 1977-2004; event programs from METCO gatherings, 2007-2014; flyers and handouts; and posters, including 7 hand-made posters created to be displayed at meetings, featuring photographs and articles on some of the school districts METCO served.
Arrangement:
The collection is arranged into one series.
Biographical / Historical:
The Racial Imbalance Act of 1965 was passed by the Massachusetts General Court. It made the segregation of public schools illegal in Massachusetts, and stated that any public school in the Commonwealth whose student body was composed of over 50% of minority races was "racially imbalanced." The Boston School Committee was required to achieve "the complete integration of the Boston Public Schools" before September 1966. Significant civil unrest followed court-ordered busing to achieve the aims of this legislation, especially during the years 1974-1976. Against this background, METCO was started in 1966. METCO's mission was to enable voluntary integration in public schools in Metropolitan Boston, by enabling students who lived in the city to attend schools in the more affluent suburban areas, and provide better educational opportunities for minority students.
Provenance:
Collection donated by METCO Inc., through Jean McGuire, Director, 2016
Restrictions:
Collection is open for research.
Rights:
Collection items available for reproduction, but the Archives Center makes no guarantees concerning copyright restrictions. Other intellectual property rights may apply. Archives Center cost-recovery and use fees may apply when requesting reproductions.
Topic:
Race relations  Search this
School integration  Search this
Busing for school integration -- Massachusetts -- Boston Metropolitan Area  Search this
Education  Search this
Schools  Search this
Genre/Form:
Brochures
Handbooks
Posters -- 1950-2000
Citation:
METCO Inc. Materials, 1977-2010, Archives Center, National Museum of American History.
Identifier:
NMAH.AC.1410
Archival Repository:
Archives Center, National Museum of American History
EDAN-URL:
ead_collection:sova-nmah-ac-1410

Posters on African art and culture

Current owner:
Warren M. Robbins Library  Search this
Physical description:
<approximately 600> posters
Type:
Posters
Place:
Africa
Date:
1980
20th century
21st century
Topic:
Art, African--Exhibitions  Search this
Posters  Search this
Call number:
N7380.5 .P67
Restrictions & Rights:
Unrestricted research use on site.
Data Source:
Smithsonian Libraries
EDAN-URL:
edanmdm:siris_sil_1066799

López Negrete Communications Advertising Collection

Creator:
Lopez Negrete Communications (Houston, Texas)  Search this
Names:
Bank of America  Search this
Circle K Corporation  Search this
Fiesta Mart  Search this
Goya Foods, Inc.  Search this
Houston Metropolitan Transit Authority  Search this
Microsoft Corporation  Search this
Nationsbank  Search this
Tyson (Firm)  Search this
Wal-Mart (Firm)  Search this
Extent:
14 Cubic feet
Type:
Archival materials
Collection descriptions
Posters
Born digital
Oral history
Print advertising
Place:
Texas -- 20th century
Date:
1988 - 2015
Summary:
The López Negrete Communications Advertising Collection showcases the successful print advertising campaigns the communications agency undertook with major clients like Goya Foods, NationsBank, and Walmart. The advertising posters in this collection exemplify the agency's creativity in building on U.S. Latinos' everyday experiences to market American products and services. Alex and Cathy López Negrete, the founders of López Negrete Communications, made it their mission to use ethnographic approaches to better understand the U.S. Latino market which led to their success as the largest independently-owned Latino advertising agency in the country.
Scope and Contents:
The collection is made up of López Negrete Communications' large posters created as part of the print advertising campaigns for major American corporations and oral history interviews with Javier Gonzalez Herba, Alex López Negrete, and Cathy López Negrete. Transcripts for oral history interviews with Javier Gonzalez Herba and Alex López Negrete are available.

López Negrete Communications' clients include Fiesta Mart, Goya Foods, NationsBank (and its successor, Bank of America), Tyson Foods, and Walmart. The content of the posters serves as an example of the advertising agency's efforts to better understand the U.S. Latino market by engaging with Latinos' everyday experiences through ethnography and direct communication.
Arrangement:
The collection is divided into ten series.

Series 1: Background Materials, 2016

Series 2: Bank of America, 2000-2007

Series 3: Circle K, Totally Bueno, 2003

Series 4: Fiesta Mart, Inc., 2002-2003

Series 5: Goya Foods, Inc., 2003

Series 6: Houston Metropolitan Transit Authority (METRO), El camino a su destino/The Road to Your Destiny, 1988

Series 7: Microsoft, Nosotros vemos/We See, 2002

Series 8: NationsBank, 1994-1998

Series 9: Tyson Foods, 2001-2006

Series 10: Walmart, Inc. 1998-2015
Biographical / Historical:
Originally named Third Coast Marketing, López Negrete Communications was founded in 1985 by Alex and Cathy López Negrete. The advertising agency has been based in Houston, Texas since the beginning but has additional offices in Los Angeles and New York. López Negrete Communications is currently the largest independently-owned Latino advertising agency in the United States. It is known for drawing on the everyday lives and experiences of US Latino consumers in order to work with major corporate clients to market their products through effective communication and empowerment.
Separated Materials:
The Division of Work and Industry holds the following artifacts related to this collection:

Coin, Accession #: 2015.0305.01

Paperweight, Accession #: 2015.0305.02
Provenance:
Collection donated by López Negrete Communications, 2016.
Restrictions:
Collection is open for research.
Rights:
Collection items available for reproduction, but the Archives Center makes no guarantees concerning copyright restrictions. Other intellectual property rights may apply. Archives Center cost-recovery and use fees may apply when requesting reproductions.
Topic:
advertising -- Department stores  Search this
Hispanic American business enterprises  Search this
Latinos in American society and culture  Search this
advertising -- Banks  Search this
mexican Americans and mass media  Search this
Advertising agencies -- 20th century  Search this
advertising -- Computers  Search this
Advertising campaigns  Search this
Advertising history  Search this
Minorities in advertising  Search this
Mexican American business enterprises  Search this
advertising -- Food  Search this
advertising -- Transportation  Search this
Advertising agencies -- 21st century  Search this
Minorities in advertising -- 1950-2000  Search this
Hispanic Americans and mass media  Search this
Hispanic American consumers  Search this
Hispanic American mass media  Search this
Hispanic American businesswomen  Search this
Hispanic American capitalists and financiers  Search this
advertising -- Groceries  Search this
Hispanic Americans -- 1950-2000  Search this
Hispanic American businesspeople  Search this
Genre/Form:
Posters -- 1980-2010
Born digital
Oral history -- 2010-2020
Posters -- 20th century
Print advertising
Citation:
López Negrete Communications Advertising Collection, 1988-2015, Archives Center, National Museum of American History.
Identifier:
NMAH.AC.1413
See more items in:
López Negrete Communications Advertising Collection
Archival Repository:
Archives Center, National Museum of American History
EDAN-URL:
ead_collection:sova-nmah-ac-1413

[Alka-Seltzer Commercial Classics: b & w photoprint]

Creator:
Miles Laboratories, Inc.  Search this
Collection Creator:
Archives Center, NMAH, SI.  Search this
Extent:
1 Item (10.0" x 8.1")
Type:
Archival materials
Photographs
Date:
Circa 1980
Scope and Contents:
Frames from twelve classic commercials.
Arrangement:
In Center for Advertising History Collection black copy photo notebook page 317. Original color poster located in map case 3 drawer 10.
Local Numbers:
AC0184-0000002 (AC Scan No.)
Restrictions:
Unrestricted research use on site by appointment. Photographs must be handled with cotton gloves.
Collection Rights:
Collection items available for reproduction, but the Archives Center makes no guarantees concerning copyright restrictions. Other intellectual property rights may apply. Archives Center cost-recovery and use fees may apply when requesting reproductions.
Topic:
advertising  Search this
Television advertising  Search this
Genre/Form:
Photographs -- 1950-2000 -- Color photoprints
Collection Citation:
Alka-Seltzer Oral History and Documentation Project, 1953-1987, Archives Center, National Museum of American History, Smithsonian Institution.
See more items in:
Alka-Seltzer Documentation and Oral History Project
Archival Repository:
Archives Center, National Museum of American History
EDAN-URL:
ead_component:sova-nmah-ac-0184-ref824

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