The collection consists of black-and-white, sepia-toned and color photographs documenting the lives of African Americans from about the 1920s to the 1980s. It is contained in four albums.
Scope and Contents:
The collection documents African American people in a variety of settings, from work and leisure to school photographs and domestic activities. It covers approximately a sixty-year period, from 1920-1980. Many of the photographs are set in various cities in Pennsylvania, including Pittsburgh, but there are photographs from other cities as well, such as Atlantic City, New Jersey and New York City, New York. Parts of the collection appears to document the same places, persons and families, but the majority of the people are not identified. There are many photographs that can be linked to a place or a time period, but not to each other. The photographs are largely undated. Captions written in quotation marks on photograph sleeves represent actual captions that are written on the photographs. Captions presented without quotation marks are processor findings and notations.
Series 1, Photograph Albums, circa 1920-1978; undated, includes four photograph albums with some loose photographs.
Matty Vannall Album, circa 1920-1960; undated, is a black, spiral-ringed, photograph album. The photographs in this album feature many unrelated people, but one African American female subject named Matty Vannall appears frequently. The album seems to be dedicated to her, in the sense that she is documented the most and at various points in her life, though the presentation is not chronological. There are also several photos of a woman named Romaine Gardner, but she does not seem to appear without Vannall. There are pictures of Vannall and Gardner as young adults and middle-aged women, and there are more pictures of Vannall as an elderly woman. Vannall is also pictured with an unidentified Caucasian child for whom she might have been a caregiver, and there are several small portraits of him in the album. At some point Vannall worked as a nurse, and there are group photos of her with her fellow nurses in period uniforms from the 1940s, along with photographs of her as a nurse in her older years. A series of loose photographs shows a day at the beach with family or friends during the 1930s. Those and other loose photographs from this series may be found in box three.
Volume Two, circa 1920-1978; undated, is a book-bound, photograph album covered in gold-colored fabric with embroidered emblems. The outer covers of the album are in good condition, but all of the photographs have been removed for preservation purposes. A copy was made of the photographs in their original positions in the album, but all of the photographs may now be found in box three. The original pagination of the album has been retained as much as possible. Though there are two miniature portraits that are presumably from the 1920s, and some black-and-white photographs from the 1950s, the series is set predominately during the 1970s. Of note is a series of school portraits of an African-American girl identified as "Ruth" and two black-and-white pictures featuring The Atlantic City Tavern.
Volume Three, circa 1940-1970; undated, is a coverless and backless photograph album with a spiraled, metal binding down the side with black and white photographs. The photographs are largely single subject, with some subjects appearing in multiple photographs. For instance, two women, identified as "Marlene" and "Shy", are featured separately, but they appear multiple times in various styles of dress. Also included are African American people at leisure and children at play, and a senior graduation photograph taken at the Pennsylvania Industrial School. There are a number of loose photographs of an unnamed circus performance and a football game of the Pittsburgh Steelers versus the Indianapolis Colts. Of note is a candid photo featuring Terry Bradshaw, LC Greenwood and Larry Brown and two unidentified males sitting in a groundskeeper's cart. Though two of the men are unidentified, all of the men were presumably players for the Pittsburgh Steelers. The exact location of this photograph is unknown, but it appears to be a stadium. This photograph and other loose photographs from this series are also located in box three.
Slade Family Album, circa 1960-1970; undated, is a black, book-bound photograph album. These photographs document roughly a ten-year period in the lives of the Slade family. The series is set in Pittsburgh, Pennsylvania, though there are some photographs set in Atlantic City, New Jersey. The album focuses largely on Evelyn Slade (maiden name "Dennis"), the owner of the original album. An inscription by her is written on the back panel of the album. Included are photographs of her, her husband Roland and their children, as well as relatives at various events, from family picnics to parties, and a trip to the Empire State Building in New York City. Family friends are also included. Another highlight of the series is a group of photographs of the Atlantic City Tavern's "Atlantic City Football Extravaganza," celebrating a game featuring the Pittsburgh Steelers and the New York Jets. There are also a group of graduation photos given to Roland Slade by his friends before his graduation from Fifth Avenue High School circa 1968 or 1969. Of particular note is Ed Fleming, a former National Basketball Association player for the Rochester Royals. There are photographs of him and his wife, as well as a newspaper article announcing the birth of their daughter, Cynthia Eileen. Loose photographs from this series may also be found in box three.
Series 2, Photographs, circa 1920-1980; undated, includes a series of photographs that are not connected to any of the photograph albums. The photographs are separated by decades, with one section for 1920 and 1930, one section for 1940 and so on, until 1980. There are single-subject and multiple- subject photographs; some are portraits and some are candid. The photographs are set in homes, outdoor landscapes and schools and feature family barbeques, Christmas and New Year's celebrations, reunions and school performances. Of interest is a photograph taken at a dance for the Veterans of Foreign Wars organization (1960), a postcard of The Cottage at Bauder's in Cloyne, Ontario (1920-1930), and two photographs of an adolescent couple dressed for a formal event (1980). There is also an aerial photograph of Logan Field, Baltimore, Maryland's first municipal airport. The photograph is dated 1941, Logan Field's last year of operation, as it was replaced that same year by Harbor Field.
Arrangement:
The collection is arranged into two series.
Series 1, Photograph Albums, circa 1920-1978; undated
Series 2, Photographs, circa 1920-1980
Provenance:
Purchased from the Old Glory Antique Marketplace in 2008.
Restrictions:
Collection is open for research.
Rights:
Collection items available for reproduction, but the Archives Center makes no guarantees concerning copyright restrictions. Other intellectual property rights may apply. Archives Center cost-recovery and use fees may apply when requesting reproductions.
Topic:
African Americans -- History -- 20th century Search this
Collection consists of records documenting one of the oldest advertising agencies created in Philadelphia. The company then moves to New York and expanses to international markets. During its history NW Ayer & Sons acquires a number of other advertising agencies and is eventually purchased. The largest portion of the collection is print advertisements but also
includes radio and television. NW Ayer is known for some of the slogans created for major American companies.
Scope and Contents:
The collection consists primarily of proof sheets of advertisements created by NW Ayer & Son, Incorporated for their clients. These materials are in series one through thirteen and consist primarily of print advertisements. There are also billboards, radio and television commercials. The advertisements range from consumer to corporate and industrial products. The majority of the advertisements were created for Ayer's New York, Chicago, Los Angeles and international offices. Printed advertisements created by Cunningham & Walsh, Hixson & Jorgensen and Newell-Emmett are also included among these materials. Researchers who are interested in records created by Ayer in the course of operating an advertising agency will find these materials in Series fourteen-nineteen.
Series fourteen consists of advertisements created by NW Ayer & Son to promote their services to potential clients.
Series fifteen are scrapbooks of some of the earliest advertisements created by the company. Series sixteen are publications. Some of the publications were created by Ayer while others were about Ayer or the advertising industry in general. Provides good background materials and puts the company in perspective. Series eighteen are the legal records. Materials relating to employees including photographs, oral histories etc. are found in series nineteen.
Series twenty is one of the smallest amounts of materials and includes information relating to the history of NW Ayer & Son.
The container lists for series one-thirteen are part of a database and are searchable. The list has been printed for the convenience of the researcher and is included in this finding aid. Series fourteen-twenty container lists are also a part of the finding aid but are not in a searchable format.
Series 1, Scrapbooks of Client Advertisements, circa 1870-1920, is arranged into three boxes by chronological date. There are two bound scrapbooks and one box of folders containing loose scrapbook pages. NW Ayer & Son compiled an assortment of their earliest ads and placed them into scrapbooks. Besides the earliest advertisements, the scrapbooks contain requests to run advertisements, reading notices and listings of papers Ayer advertised in. The early advertisements themselves range from medical remedies to jewelry to machines to clothing to education and more. Most of the advertisements in the bound scrapbooks are dated.
Series 2, Proofsheets, circa 1870-1930, NW Ayer was fond of creating scrapbooks containing proofsheets. The series contains proofsheets created between 1892 and 1930, organized into 526 boxes. For convenience of storage, access and arrangement, the scrapbooks were disassembled and the pages placed in original order in flat archival storage boxes. The proofsheets are arranged by book number rather than client name. Usually the boxes contain a listing of the clients and sometimes the dates of the advertisements to be found within the box.
Series 3, Proofsheets, circa 1920-1975, is organized into 532 oversize boxes, and contain proofsheets and tearsheets created between 1920 and 1972. Within this series, materials are arranged alphabetically by company name (occasionally subdivided by brand or product), and thereunder chronologically by date of production. Many major, national advertisers are represented, including American Telephone & Telegraph, Armour Company, Canada Dry, Cannon Mills, Carrier Corporation, Domino Sugar, Caterpillar tractor company, Ford Motor Company, General Electric, Goodyear, Hills Bros. Coffee, Ladies Home Journal, National Dairy, Plymouth (Chrysler Corporation), Steinway, TV Guide, United Airlines and the United States Army. Also contained in this series are three scrapbooks of client advertisements including Canada Dry, Ford Motor, and Victor Talking Machine.
Series 4, 2001 Addendum, circa 1976-2001, is organized into ninety three oversized boxes,one folder and contains proofsheets for select Ayer clients, created between 1975 and 2001. Within this series, materials are arranged alphabetically by client name and there under chronologically by date of production. Major national advertisers represented include American Telephone & Telegraph, Avon, the United States Army, DeBeers Consolidated Diamond Mines, Dupont, TV Guide, Sealtest, Kraft Foods, Gillette, General Motors, Cannon Mills.
Series 5, Billboards, circa 1952-1956, consists of mounted and un-mounted original art/mock-ups. Twenty-two pieces of original art created as mock-ups for Texaco billboards.
Series 6, Film and Video Commercials, 1967-1970,
Series 7, Radio and Television Materials, 1933-1993, undated, is arranged into eight boxes and includes radio scripts, television scripts, and story boards for commercials.
Subseries 7.1, Scripts and storyboards for Radio and Television Commercials, dates Scripts for radio and television commercials includes title, date, length of commercial, advertising agency, client information
NW Ayer's radio and television materials mainly focus on the American Telegraph and Telephone account. Some of Ayer's materials relate to Bell Telephone Hours.
Storyboards are used in television and film to assist the director in working with crew to tell the story. To show the viewer through the use of figures, visual effects and camera angles. When directors first start thinking about their storyboard they create a story in their mind. They think of all the camera angles, visual effects and how the figures will interact in their mind. They try to create an extraordinary story in their head to attract the viewer (YOU) In order for the storyboard to be entirely effective it can't be a passive document. When done properly, a storyboard serves as a central design, meeting the needs of many team members including graphics artists, video personnel and programmers.
Another function of a storyboard is to help the team communicate during the training development process. This communication is very important in working with a large team as in the movie King, produced in 1996. Figures help the director explain to the crew how they are going to record the film and how to present it to the audience. Sometimes the director wants special effects to be added to the film, but his budget might not be that big so the director will have to change the story to fit their budget.
The Visual Effects are an important part in the storyboards it adds a special touch of creativity to your film. Camera angles are an important expects in your film because the camera angles determine where the viewing audience will look. If you want your audience to look at a certain object you must turn their attention to it by focusing on that object and maybe you might try blocking something out. Then you will have your audience's attention and you may do whatever else you have to, it could be scaring them are just surprising them or whatever you do.
Also included is talent information and log sheets relating to the storage of the commercials.
Bell Telephone Hour Program, 1942-[19??], The Bell Telephone Hour, also known as The Telephone Hour, was a five minute musical program which began April 29, 1940 on National Broadcasting Company Radio and was heard on NBC until June 30, 1958. Sponsored by Bell Telephone showcased the best in classical and Broadway music, reaching eight to nine million listeners each week. It continued on television from 1959 to 1968.
National Broadcasting television specials sponsored by the Bell System, 1957-1987includes information relating to Science series, Bell system Theshold Series, Bell telephone hour and commercial and public sponsored programs
Series 8, Chicago Office Print Advertisements, 1954-1989, is arranged alphabetically by the name of the client in ninety boxes and six oversize folders. Clients include Illinois Bell Telephone (1955-1989), Microswitch (1969-1989), Teletype (1975-1984), John Deere (1974-1989) and Caterpillar (1966-1972) are particularly well represented. Other clients of interest include Dr. Scholl's shoes (circa 1968-1972), the Girl Scouts (1976-1980), Sunbeam Personal Products Company (1973-1981), Bell and Howell (1974-1983) and Alberto Culver shampoos (1967-1971), Honeywell, Incorporated, Blue Cross and Blue Shield Associations, Kraft, Incorporated, Sears, Roebuck and Company, and YMCA.
Series 9, Los Angeles Office Materials, 1950s-1987, include printed advertisements created by this office and information relating to the employees.
Subseries 9.1, Print Advertisements, 1977-1987, printed advertisements arranged in one box alphabetically by client. There is a sparse sampling of clients from this particular Ayer branch office. The majority of the advertisements contained within this series are from Pizza Hut (1986-1987). Also included are Computer Automation (1977-1978), State of the Art, Incorporated (1982) and Toshiba (1986).
Subseries 9.2, Personnel Files, 1950s-1970s, includes cards of employees who worked in the Los Angeles office. Information on the cards includes name, address, telephone number, birthday, date hired, departure date and why (retired, terminated, resigned, etc) and position. Not all cards have all information. There is also a photograph of the employees on the cards.
Series 10, Foreign Print Advertisements, 1977-1991, undated, NW Ayer maintained partnerships with international companies such as Sloanas Ayer in Argentina, Connaghan & May Paton Ayer in Australia, Moussault Ayer in Belgium, NW Ayer, LTD. in Canada, GMC Ayer in France, Co-Partner Ayer in Germany, Wong Lam Wang in Hong Kong, MacHarman Ayer in New Zealand, Grupo de Diseno Ayer in Spain, Nedeby Ayer in Sweden, and Ayer Barker in United Kingdom. This group of material is a small sampling of advertisements created from these International offices. It is arranged alphabetically by client. There are quite a few automobile advertisements (i.e. Audi, Fiat, General Motors, Mercedes-Benz, and Volkswagen). In addition there are numerous advertisements for various personal items from MacLean's toothpaste to Quick athletic shoes to Labello lip balm, etc. Most of the advertisements have the creator's name printed on the advertisements.
Series 11, Cunningham & Walsh, Incorporated Materials, 1915-1987, undated contains 98 boxes 11 folders materials from the New York advertising agency acquired by NW Ayer in the 1960s. The company began with Newel-Emmett, an agency of nine men which broke up in 1949. Two of the men Fred Walsh and Jack Cunningham formed this agency in bearing their names in 1950. The agency created "let your fingers for the walking campaign for American Telephone & Telegraph, Mother Nature for Chiffon, and Mrs. Olson for Folgers's coffee and let the good times roll for Kawasaki motorcycle. In 1986, NW Ayer Incorporated purchased Cunningham & Walsh Incorporated.
Subseries 11.1, Print Advertisements, 1915-1987, are contained in ninety eight boxes of primarily print advertisements arranged alphabetically by client name. Clients that are particularly well represented are Graybar (electrical implements, circa1926-1937), Johns-Manulle (circa1915-1971), Smith and Corono typewriters (circa 1934-1960), Sunshine Biscuit Company (circa 1925-1961), Texaco Company (circa 1936-1961), Western Electric (circa 1920- 1971) and Yellow Pages (circa 1936-1971). Cunningham and Walsh also represented several travel and tourism industry clients, including Cook Travel Services (circa 1951-1962), Italian Line (circa 1953-1961), Narragansett and Croft (circa 1956-1960) and Northwest Airlines (circa 1946-1955). There are photographs of Texaco advertisements dating from 1913-1962. There is also a scrapbook of advertisements from the Western Electric Company dating from 1920-1922.
Subseries 11.2, Radio and Television Advertisements, 1963-1967, consist of materials created for Western Electric. Materials are arranged in chronological order.
Subseries 11.3, Company Related Materials, 1962-1986, undated include client lists, information relating to NW Ayer purchase and annual report 1962.
Series 12, Hixson & Jorgensen Materials, 1953-1971, a Los Angeles advertising company, merged with Ayer in 1969. This series is housed in one box. Within the box are four scrapbooks and folders with a hodgepodge of materials relating to advertising. Of most interest are the scrapbooks. Two scrapbooks deal with Hixson and Jorgensen's self promotion ad campaign "the right appeal gets action" (1953-1957). The other two scrapbooks contain news clippings about the company and its activities (1959-1971).
Series 13, Newell-Emmet, 1942-1957, founded in 1919 and governed in the 1940s by a partnership of nine men. The partnership broke up in 1949 when the men went their separate ways. The materials consist of print advertisements for one of client, Permutit Company, a water conditioning company. The materials are arranged in one box in chronological order.
Series 14, House Print Advertisements, 1870-1991, 16 boxes consists of advertisements or self-promotion advertisements to campaign for new clients. The series is arranged chronologically by date into fifteen boxes. Within the series are two scrapbooks containing self promotion ads from 1888-1919 and 1892-1895. Numerous house ads relate to Ayer's "Human Contact" campaign. In addition to the self promotion ads, Ayer ran advertisements expounding about particular concepts or themes for example, one month the concept would "understand" while another month would be "teamwork" and yet another would be on "imagination". Some of the self promotion ads target specific groups like Philadelphia businessmen. Other advertisements incorporate the fine arts.
Series 15, Scrapbooks, 1872-1959, relates to company events, records and news clippings about Ayer's history. The six boxes are arranged by chronological date. Two of the boxes focus solely on the death of founder F.W. Ayer (1923). Another box houses a scrapbook that showcases Ayer's annual Typography Exhibition (1931-1959). One box contains a scrapbook that specifically deals with correspondences relating to Ayer's advertising. Yet another box's contents are folders of loose pages from scrapbooks that have newspaper clippings, order forms, correspondences and other company records. In one box, a bound scrapbook houses a variety of materials relating to Ayer and advertising (i.e. newspaper clippings, competitor's advertisements, NW Ayer's advertisements, correspondences for advertisements, clippings regarding the "theory of advertising."
Series 16, Publications, 1849-2006, are housed in thirty four boxes and are arranged into three main categories.
Subseries 16.1, House Publications, 1876-1994, covers diverse topics; some proscriptive works about the Ayer method in advertising, some commemorating people, anniversaries or events in the life of the agency. Materials consist of scattered issues of the employee newsletter The Next Step 1920-1921. The materials are arranged in chronological order by date of publication. Ayer in the News, The Show Windows of an Advertising Agency, 1915, book form of advertisements published on the cover of Printer's Ink, highlighting Ayer's relations with advertisers. The Story of the States, 1916, Reprint in book form of a series of articles published in Printer's Ink for the purpose of adding some pertinent fact, progressive thought and prophetic vision to the Nationalism of Advertising highlights major businesses, manufacturer, natural resources and other qualities or attractions of each state. The Book of the Golden Celebration, 1919, includes welcome address and closing remarks by founder F. Wayland Ayer, The Next Step, 1920 employee newsletter with photographs, employee profiles, in-house jokes, etc., Advertising Advertising: A Series of Fifty-two Advertisements scheduled one time a week. Twenty-seven, thirty and forty inches, a day of the week optional with publisher, 1924
Subseries 16.2, Publications about NW Ayer, 1949-2006, includes a book first published in 1939. Includes articles, documenting events and is arranged chronologically by date of publication.
Subseries 16.3, General Publications about Advertising, 1922-1974, are arranged chronologically by date of publication and relate primarily to the history of advertising.
Subseries 16.4, Publications about Other Subjects, 1948-1964, include four books about the tobacco industry primarily the history of the American Tobacco Company and Lorillard Company from the Cunningham and Walsh library.
Series 17, Business Records, circa 1885-1990s
Subseries 17.1, Contracts, 1885-1908, undated, are arranged alphabetically and span from 1885-1908. The majority of the contracts are with newspaper and magazine publishers from around the country.
Subseries 17.2, General client information, 1911-1999, undated, including active and cancelled lists with dates, client gains, historical client list, (should move this to series 20) Ayer Plan User Guide Strategic Planning for Human Contact, undated
Subseries 17.3, Individual Client Account Information, 1950s-1990s, undated, contain information used by Ayer to create advertisements for some of its clients. American Telephone &Telegraph Corporate Case History, American Telephone &Telegraph Corporate advertisement memo, commissioned artists for DeBeers advertisements, DeBeers information relating to the creative process and photography credits, a case history for DeBeers Consolidated Mines, Ltd., The Diamond Engagement Ring, Managing Communication at all levels, DuPont publications, JC Penny Marketing Communication Plan Recommendation, Leaf, Incorporated, Saturn presentation, and USAREC oral presentation.
Subseries 17.4, Potential Clients, 1993, includes grouping has a questionnaire sent to Ayer by a potential client. Questionnaire response for Prudential Securities, 1993 Prudential Securities advertising account review, 1993.
Subseries 17.5, Financial Records, 1929-1938, includes balance sheet, 1929 May 1 Balance sheet and adjustments Consolidated statement of assets and liabilities, Expenses 191936-37 Business review and expenses, 1937 and 1938 Business review and expenses comparative statement, 1937 and 1938.
Series 18, Legal Records, circa 1911-1982, Ayer's legal records are arranged by twelve subject groupings within four boxes. The twelve groupings are advertising service agreements (circa 1918-1982), bylaws, copyright claims, correspondences, international correspondences, dissolution of trusts, stock information, agreements between partners, incorporation materials, reduction of capital, property information and miscellaneous materials. The bulk of the materials are the advertising service agreements. These agreements are between Ayer and their clients and state the services Ayer will offer and at what cost. The bylaws are Ayer's company bylaws from 1969 and 1972. The copyright claims are certificates stating Ayer's ownership over certain published materials (i.e. "Policy", Media Equalizer Model, and Don Newman's Washington Square Experiment). The correspondences relate to either the voting trust and receipts for agreement or the New York Corporation. The international correspondences are from either Ayer's Canadian office or London office. The dissolutions of trusts contains materials about the dividend trust of Wilfred F. Fry, the investment trust of Winfred W. Fry, the voting trust, and the New York corporation. The stock information has stock certificates and capital stock information. The agreements between partners (1911-1916) specify the terms between F.W. Ayer and his partners. The incorporation materials (circa 1929-1977) deal with Ayer advertising agency becoming incorporated in the state of Delaware. The reduction of capital grouping is a notification that shares of stock have been retired. The property information grouping contains property deeds and insurance policy (circa 1921-1939), a property appraisal (1934), and a bill of sale (1948). The miscellaneous grouping contains a house memo regarding a set of board meeting minutes and a registry of foreign companies in Commonwealth of Pennsylvania (1929-1954).
Subseries 18.1, Advertising Service Agreements, 1918-1982
Subseries 18.2, Bylaw Materials, 1969-1972
Subseries 18.3, Copyright Claims, 1962-1969
Subseries 18.4, Correspondence, 1928-1933
Subseries 18.5, International Office Correspondence, 1947-1948
Subseries 18.6, Dissolution of Trusts, 1934-1937
Subseries 18.7, Stock Information, 1934-1974
Subseries 18.8, Agreements between Partners, 1911-1916
Series 19, Personnel Records, circa 1889-2001, are arranged into eight groupings within eight boxes. The groupings are employee card files, photographs, Ayer alumni, biographies, speeches, recollections, oral histories, and miscellaneous. Typed manuscript of book A Copy Writer Speaks by George Cecil, NW Ayer, Incorporated copy head 1920s-1950s
Subseries 19.1, Employee card files, circa 1892-1915; 1929-1963, consists of index cards with the name, age, job title, date and wage increases, date of hire/fire, as well as remarks about the employee's service and/or reasons for seeking or leaving the job. Materials are arranged alphabetically by the last name of the employee within three boxes.
Subseries 19.2, Photographs, circa 1924-1984, undated, are housed in two boxes. The photographs grouped together by subjects i.e. personnel, company events, Ayer buildings, and miscellaneous. This grouping primarily consists of personnel photographs. Includes a glass plate negative dated 1924 of NW Ayer.
Subseries 19.3, Ayer Alumni, circa 1989-98, include employees who have left Ayer. There is a listing of Ayer "graduates" and their current job. Emeritus, Ayer's alumni newsletter 1989-1996, makes up the majority of materials in this grouping. The newsletter keeps the alumni up to date with the happenings of Ayer and what has become of former Ayer employees. Emeritus is a quarterly newsletter devoted to the activities, thoughts and feelings of Ayer alumni a body of people who consists of retirees and former employees.
Subseries 19.4, Biographical Information, circa 1889-1994, undated, prominent members of Ayer's operations had biographical sketches completed of them. This was true for the bio sketches of Robert Ervin, Louis T. Hagopian, and George A. Rink. There is a substantial file on Dorothy Dignam ("Mis Dig"), a leading woman in the advertising world from the 1930s to the 1950s. Also of interest is a video ("The Siano Man") compiled by Ayer employees to commemorate Jerry Siano's retirement from Ayer in 1994. The series is arranged alphabetically by last name.
Subseries 19.5, Speeches, circa 1919-1931; 1975, contains speeches made by Wilfred W. Fry and Neal W. O'Connor. Wilfred W. Fry had various speaking engagements connected with Ayer. Contained in this group is a sampling of his speeches from 1919 to 1931. Neal O'Connor's speech "Advertising: Who Says It's a Young People's Business" was given at the Central Region Convention for the American Association of Advertising Agencies in Chicago on November 6, 1975. The speeches are arranged alphabetically by the speaker's last name.
Subseries 19.6, Recollections, 1954-1984, undated, are arranged alphabetically by last name. These are recollections from Ayer employees about the company and its advertisements. Some recollections are specifically about certain types of advertisements, like farm equipment while others reflect on F. W. Ayer and the company.
Subseries 19.7, Oral History Interview Transcripts, 1983-1985; 1989-1991, include interviews with key NW Ayer personnel, conducted by Ayer alumnae Howard Davis, Brad Lynch and Don Sholl (Vice President creative) for the Oral History Program. The materials are arranged alphabetically by the last name of the interviewee.
Subseries 19.8, Oral History Interview Audio Tapes, 1985-1990, include interviews on audiotape the materials are arranged alphabetically by the last name of the interviewee.
Subseries 19.10, General Materials, 1940; 1970, includes agency directory entry including a list of the employees, 1970s, annual banquet program for the Curfew Club May 22, 1940 a group formed by the Philadelphia employee in 1938. It sponsored numerous sports, social and educational activities. Groups were formed in public speaking, music appreciation and a series of talks on Monday evenings title the modern woman. The front page was a series of talks for general interest. A list of officers, 1991, Twenty five year club membership, 1973 December 1, List of NW Ayer graduates, 1970, List of Officers, 1991 May 31, Obituary for Leo Lionni, 1999 October 17, List of photographers of advertisements, 2001
Series 20, Background and History Information, 1817-1999, undated includes a chronology, 1817-1990, quick reference timeline, 1848-1923, loose pages from a scrapbook containing examples of correspondence, envelopes, advertisements dating from 1875-1878; slogans coined by NW Ayer & Sons, Incorporated, 1899-1990, history of management, 1909-1923, articles and photographs about the building and art galleries, 1926-1976, publications about the Philadelphia building, 1929, pamphlet relating to memories of NW Ayer & Sons, Incorporated, 1930s-1950s, television history, 1940-1948, Article about the history of the company, 1950 January, pocket guide, 1982, AdWeek reports about standings for advertising agencies, information relating to Human Contact which is NW Ayer's Information relating to Human Contact, undated which is their philosophy on advertising.
Series 21, Materials Created by other Advertising Agencies, 1945-1978, undated, consists of print advertisements collected by Ayer from other major advertising companies. The companies include Doyle Dane Bernback, Incorporated, Leo Burnett Company, Grey Advertising Agency, D'Arcy Ad Agency, Scali, McCabe, Sloves, Incorporated and Erwin Wasey Company. The materials are arranged in alphabetical order by client and include products from Ralston Purina and Van Camp (Chicken of the Sea), Kellogg, American Export Lines and No Nonsense Fashions.
Series 22, 2010 Addendum of Print Advertisements, circa 1879s-1999, undated, includes material given to the Archives Center in 2010. It is organized into seventy one oversized boxes and contains proofsheets of print advertisements for select Ayer clients. These are arranged alphabetically by client name and include substantial quantities of materials from American Telephone &Telegraph (1945-1996), Bahamas Ministry of Tourism (1967-1987), Carrier (1971-1981), Citibank (1973-1991), DeBeers (1940s-1960s and1990s), Electric Companies Advertising Program [ECAP] (1942-1970s), General Motors (1989-1998), J.C. Penney (1983-1986), Newsweek (1966-1975), and Proctor and Gamble (1980s-1890s). There are also numerous other clients represented by smaller quantities of materials.
Subseries 22.2, Print Advertisements on Glass Plate Negatives, 1879-1881, undated, include Cannon towels, Cheny Brothers silks, Cornish & Company organs and pianos, Enterprise Manufacturing Company, 1879 sad iron, an ad from Harper's Weekly 1881 for ladies clothing, Ostermoor & Company mattresses, Pear's soap, Porter's cough balsam, Steinway pianos.
Series 23, Microfilm of Print Advertisements, circa 1908-1985, consists of three boxes of printed advertisements for the American Telephone and Telegraph Company. Some of the same advertisements might also be found in series two, three and four.
Arrangement:
The collection is arranged into twenty-three series.
Series 1: Scrapbooks of Client Print Advertisements, circa 1870-1920
Series 2: Proofsheets, circa 1870-1930
Series 3: Proofsheets, circa 1920-1975
Series 4: 2001 Addendum, circa 1976-2001
Series 5: Billboards, circa 1952-1956
Series 6: Audiovisual Materials
Series 7: Radio and Television Materials, 1933-1993, undated
Series 8: Chicago Office Print Advertisements, 1954-1989
Series 9: Los Angeles Office Materials, 1950s-1987
Subseries 9.1: Printed Advertisements, 1977-1987
Subseries 9.2: Personnel Files, 1950s-1970s
Series 10: Foreign Print Advertisements, 1977-1991, undated
Series 11: Cunningham & Walsh Incorporated Materials, 1915-1987, undated
Subseries 11.1: Printed Advertisements, 1915-1987
Subseries 11.2: Radio and Television Advertisements, 1963-1967
Subseries 11.3: Company Related Materials, 1962-1986, undated
Series 12: Hixson & Jorgensen Materials, 1953-1971, undated
Series 13: Newell-Emmet, 1942-1957
Series 14: House Print Advertisements, 1870-1991
Series 15: Scrapbooks, 1872-1959
Series 16: Publications, 1849-2006
Subseries 16.1: House Publications, 1876-1994
Subseries 16.2: Publications about NW Ayer, 1949-1995
Subseries 16.3: General Publications about Advertising, 1922-2006
Subseries 16.4: Publications about other Subjects, 1948-1964
Series 17, Business Records, circa 1885-1990s
Subseries 17.1: Contracts, 1885-1908, undated
Subseries 17.2: General Client Information, 1911-1999, undated
Subseries 22.2: Print Advertisements on Glass Plate Negatives, 1879-1881, undated
Series 23: Microfilm of Print Advertisements, circa 1908-1985
Biographical / Historical:
Founded in Philadelphia in 1869, NW Ayer & Son is one of the oldest and largest advertising agencies in America. For most of its history, it was the undisputed leader and innovator in the field of advertising. In 1876, NW Ayer & Son pioneered the "open contract", a revolutionary change in the method of billing for advertising which became the industry standard for the next hundred years. NW Ayer pioneered the use of fine art in advertising and established the industry's first art department. It was the first agency to use a full-time copywriter and the first to institute a copy department. The agency relocated to New York City in 1974. During its long history, the agency's clients included many "blue-chip" clients, including American Telephone & Telegraph, DeBeers Consolidated Diamond Mines, Ford Motor Company, Nabisco, R. J. Reynolds and United Airlines. However, in later years, the Ayer's inherent conservatism left the agency vulnerable to the creative revolution of the 1960s and 1970s, the advertising industry restructuring of the 1980s and the economic recession of the early 1990s. The agency was bought out by a Korean investor in 1993. In 1996, NW Ayer merged with another struggling top twenty United States advertising agency, Darcy, Masius, Benton & Bowles, under the umbrella of the McManus Group. Ayer continues to operate as a separate, full-service agency.
Through a series of buyouts and mergers, Ayer traces its lineage to the first advertising agency founded in the United States, a Philadelphia agency begun by Volney Palmer in 1841. Palmer began his career in advertising as a newspaper agent, acting as middleman between newspaper publishers and advertisers across the country. By 1849, Palmer had founded his own newspaper, V. B. Palmer's Register and Spirit of the Press, and had developed a complete system of advertising which included securing advertising space and placing ads in scores of commercial, political, religious, scientific and agricultural journals across the country. Palmer went one step further than the "space jobbers" of the day when he began offering "advertisements carefully drawn for those who have not the time to prepare an original copy." Always an enthusiastic promoter of advertising as an incentive to trade and American economic growth, Palmer promised advertisers that "every dollar paid for advertising in country newspapers will pay back twenty-fold" and encouraged skeptical consumers that "he who wishes to buy cheap should buy of those who advertise." When Palmer died in 1863, the agency was bought by his bookkeeper, John Joy, who joined with another Philadelphia advertising agency to form Joy, Coe & Sharpe. That agency was bought out again in 1868 and renamed Coe, Wetherill & Company. In 1877, Coe, Wetherill and Company was bought out by the newly formed NW Ayer & Son.
Francis Wayland Ayer was an ambitious young schoolteacher with an entrepreneurial streak. Having worked for a year soliciting advertisements on a commission basis for the publisher of the National Baptist weekly, Francis Ayer saw the potential to turn a profit as an advertising agent. In 1869, Ayer persuaded his father, Nathan Wheeler Ayer, to join him in business, and with an initial investment of only $250.00, NW Ayer & Son was born. Notwithstanding a smallpox epidemic in Philadelphia in 1871 and the general economic depression of the early 1870s, the agency flourished. The senior Ayer died in 1873, leaving his interest in the agency to his wife, but Francis W. Ayer bought her out, consolidating his interest in the company's management. In 1877, with Coe, Wetherill & Company (the successor to Palmer's 1841 agency) on the verge of bankruptcy and heavily indebted to Ayer for advertising it had placed in Ayer publications, Ayer assumed ownership of that agency. Thus did NW Ayer lay claim to being the oldest advertising agency in the country.
Both Nathan Wheeler and Francis Wayland Ayer began their careers as schoolteachers, and one of their legacies was a commitment to the cause of education: correspondence schools and institutions of higher learning were historically well-represented among Ayer clients. Just after World War I, the agency was heralded as "co-founder of more schools than any citizen of this country" for its conspicuous efforts to advertise private schools. Well into the 1960s, an "Education Department" at Ayer prepared advertisements for over three hundred private schools, camps and colleges, representing almost half the regional and national advertising done for such institutions. In fact, to its clients Ayer presented advertising itself as being akin to a system of education. In 1886, Ayer began promoting the virtues of the Ayer way advertising with the slogan, "Keeping Everlastingly at It Brings Success."
The agency's goals were simple: "to make advertising pay the advertiser, to spend the advertiser's money as though it were our own, to develop, magnify and dignify advertising as a business." Initially, Ayer's fortunes were tied to newspapers, and the agency began to make a name for itself as compiler and publisher of a widely used American Newspaper Annual. During the first years, Ayer's singular goal was "to get business, place it [in newspapers] and get money for it"; after several years as an independent space broker, however, Francis Ayer resolved "not to be an order taker any longer." This decision led NW Ayer and Son to a change in its mode of conducting business which would revolutionize the advertising industry: in 1876, Ayer pioneered the "open contract" with Diggee & Conard, Philadelphia raised growers and agricultural suppliers. Prior to the open contract, NW Ayer & Sons and most agencies operated as "space-jobbers," independent wholesalers of advertising space, in which the opportunities for graft and corrupt practices were virtually unlimited. In contrast, the open contract, wherein the advertiser paid a fixed commission based on the volume of advertising placed, aligned the advertising agent firmly on the side of the advertiser and gave advertisers access to the actual rates charged by newspapers and religious journals. The open contract with a fixed commission has been hailed by advertising pioneer Albert Lasker as one of the "three great landmarks in advertising history." (The other two were Lasker's own development of "reason-why" advertising copy and J. Walter Thompson's pioneering of sex appeal in an advertisement for Woodbury's soap.) Although the transition to the open contract did not happen overnight, by 1884, nearly three-quarters of Ayer's advertising billings were on an open contract basis. Since Ayer was, by the 1890s, the largest agency in America, the switch to direct payment by advertisers had a significant impact on the advertising industry, as other agencies were forced to respond to Ayer's higher standard. Just as important, the open contract helped to establish N W Ayer's long-standing reputation for "clean ethics and fair dealing" -- a reputation the agency has guarded jealously for over a century.
The open contract also helped to establish Ayer as a full service advertising agency and to regularize the production of advertising in-house. From that point forward, Ayer routinely offered advice and service beyond the mere placement of advertisements. Ayer set another milestone for the industry in 1888, when Jarvis Wood was hired as the industry's first full-time copywriter. Wood was joined by a second full time copywriter four years later, and the Copy Department was formally established in 1900. The industry's first Art Department grew out of the Copy Department when Ayer hired its first commercial artist to assist with copy preparation in 1898; twelve years later Ayer became the first agency to offer the services of a full time art director, whose sole responsibility was the design and illustration of ads.
Ayer's leadership in the use of fine art in advertising has roots in this period, but achieved its highest expression under the guidance of legendary art director Charles Coiner. Coiner joined Ayer in 1924, after graduating from the Chicago Academy of Fine Arts. Despite early resistance from some clients, Coiner was adamant that "the use of outstanding palette and original art forms bring a greater return in readership, in impact and prestige for the advertiser." To this end, Coiner marshaled the talents of notable painters, illustrators and photographers, including N.C. Wyeth and Rockwell Kent (Steinway), Georgia O'Keefe (Dole), Leo Lionni (DuPont), Edward Steichen (Steinway, Cannon Mills), Charles Sheeler (Ford), and Irving Penn (DeBeers). Coiner believed that there was a practical side to the use of fine art in advertising, and his success (and Ayer's) lay in the marriage of research and copywriting with fine art, an arrangement Coiner termed "art for business sake." Coiner's efforts won both awards and attention for a series completed in the 1950s for the Container Corporation of America. Titled "Great Ideas of Western Man" the campaign featured abstract and modern paintings and sculpture by leading U.S. and foreign artists, linked with Western philosophical writings in an early example of advertising designed primarily to bolster corporate image. In 1994, Charles Coiner was posthumously named to the American Advertising Federation's Hall of Fame, the first full time art director ever chosen for that honor.
Coiner and fellow art director Paul Darrow also created legendary advertising with the "A Diamond Is Forever" campaign for DeBeers; ads featured the work of Pablo Picasso, Salvador Dali and other modernist painters. The "A Diamond is Forever" tagline was written in 1949 by Frances Gerety, a woman copywriter at Ayer from 1943 to 1970. In 1999, Ad Age magazine cited "A Diamond is Forever" as the most memorable advertising slogan of the twentieth century.
Coiner also earned respect for his volunteer government service during World War II; he designed the armbands for civil defense volunteers and logos for the National Recovery Administration and Community Chest. As a founding member of the Advertising Council in 1945, Ayer has had a long-standing commitment to public service advertising. In the mid-1980s, Ayer became a leading force in the Reagan-era "War on Drugs". Lou Hagopian, Ayer's sixth CEO, brokered the establishment of the Partnership for a Drug-Free America, a media coalition which generated as much as a million dollars a day in donated advertising space and time to prevent the use and abuse of illegal drugs. Famous names appear among NW Ayer's clientele from the very earliest days of the agency. Retailer John Wanamaker, Jay Cooke and Company, and Montgomery Ward's mail-order business were among the first Ayer clients. The agency has represented at least twenty automobile manufacturers, including Cadillac, Chrysler, Ford, General Motors, Plymouth, and Rolls-Royce. Other major, long-term clients through the years have included American Telephone & Telegraph, Canada Dry, Cannon Mills, Hills Bros. Coffee Company, Kellogg's, R. J. Reynolds, Steinway and Sons, United Airlines, and the United States Army. By the time of Ayer's hundredth anniversary in 1969, some of these companies had been Ayer clients for decades if not generations, and the longevity of those relationships was for many years a source of Ayer's strength.
But the advertising industry began to change in the late 1960s and 1970s, due in part to a "creative revolution." Small advertising agencies won attention with provocative copywriting and art direction that more closely resembled art than advertising. Advances in market research allowed clients to more narrowly tailor their advertising messages to distinct groups of consumers, and this led to a rise in targeted marketing which could more readily be doled out to specialized small agencies than to larger, established firms like NW Ayer & Son. The civil rights and anti-war movements also contributed to increasing public skepticism with the values of corporate America, and by extension, with some national advertising campaigns. Older, more conservative firms like Ayer were hard pressed to meet these new challenges.
About 1970, in an effort to meet these challenges and to establish a foothold on the West Coast, Ayer bought out two smaller agencies--Hixson & Jorgenson (Los Angeles) and Frederick E. Baker (Seattle). The agency relocated from Philadelphia to New York City in 1974 in an attempt both to consolidate operations (Ayer had operated a New York office since the 1920s) and to be closer to the historic center of the advertising industry. Riding the wave of mergers that characterized the advertising industry in the late 1980s and 1990s, Ayer continued to grow through the acquisition of Cunningham & Walsh in 1986 and Rink Wells in 19xx.
During this transitional period, Ayer received widespread acclaim for its work for the United States Army, which included the widely recognized slogan "Be All You Can Be". Ayer first acquired the Army recruitment account in 1967 and with help from its direct marketing arm, the agency was widely credited with helping the Army reach its recruitment goals despite an unpopular war and plummeting enlistments after the elimination of the draft in 1973. Ayer held the account for two decades, from the Vietnam War through the Cold War, but lost the account in 1986 amid government charges that an Ayer employee assigned to the account accepted kickbacks from a New York film production house. Despite Ayer's position as the country's 18th largest agency (with billings of $880 million in 1985), the loss of the agency's second largest account hit hard.
NW Ayer made up for the loss of the $100 million dollar a year Army account and made headlines for being on the winning end of the largest account switch in advertising history to date, when fast food giant Burger King moved its $200 million dollar advertising account from arch-rival J. Walter Thompson in 1987. Burger King must have had drive-thru service in mind, however, and Ayer made headlines again when it lost the account just eighteen months later in another record-breaking account switch. Another devastating blow to the agency was the loss of its lead position on the American Telegraph and Telephone account. Ayer pioneered telecommunications advertising in 1908, when the agency was selected to craft advertising for the Bell System's universal telephone service. Despite valiant efforts to keep an account the agency had held for most of the twentieth century, and for which they had written such memorable corporate slogans as American Telephone &Telegraph "The Voice with a Smile" and "Reach Out and Touch Someone", the agency lost the account in 1996.
After a wave of mergers and acquisitions in the late 1980s, the economic recession of the early 1990s hit Madison Avenue hard, and Ayer was particularly vulnerable. Despite the agency's long history and roster of "blue-chip" clients, Ayer was not known for cutting-edge creative work. Moreover, though the agency had offices overseas, Ayer had never built a strong multinational presence, and many of the smaller international offices were sold during the financial turmoil of the 1980s. This left a real void in the new climate of global marketplace consolidation. By about 1990, earnings were declining (although Ayer was still among the top twenty United States agencies in billings), and the agency was suffering from client defections, high management turnover, expensive real estate commitments and deferred executive compensation deals, all fallout of the high-flying 1980s. This was the atmosphere in 1993, when W.Y. Choi, a Korean investor who had already assembled a media and marketing empire in his homeland, began looking for an American partner to form an international advertising network. Jerry Siano, the former creative director who had recently been named Ayer's seventh CEO, was in no position to refuse Choi's offer of $35 million to buy the now floundering agency. The infusion of cash was no magic bullet, however. Choi took a wait-and-see approach, allowing his partner Richard Humphreys to make key decisions about Ayer's future, including the purging of senior executives and the installation of two new CEOs in as many years.
The agency's downward trend continued with the loss of another longtime client, the DeBeers diamond cartel in 1995. Adweek reported that Ayer's billings fell from $892 million in 1990 to less than $850 million in 1995. Several top executives defected abruptly, and the agency failed to attract major new accounts. Ayer was facing the loss not merely of revenue and personnel, but the loss of much of the respect it once commanded. Ayer remained among the twenty largest U.S. agencies, but an aura of uncertainty hung over the agency like a cloud. A new CEO was appointed, and Mary Lou Quinlan became the agency's first woman CEO in 1995. A year later, Ayer and another struggling top twenty agency, D'arcy, Masius, Benton & Bowles, combined as part of the McManus Group of companies. In 1998, the McManus Group had worldwide billings of more than $6.5 billion.
Under the McManus Group, Ayer was able to expand its international operations and begin to rebuild a stronger global presence. Several important new clients were won in 1997 and 1998, including Avon, General Motors, Kitchenaid, several Procter & Gamble brands and, most notably, Continental Airlines worldwide accounts. Born in the nineteenth century, Ayer may be one of a very few advertising agencies to successfully weather the economic and cultural transitions of both the twentieth and twentieth first centuries. Ayer was eventually acquired by the Publicis Groupe based in Paris, France which closed down the N.W. Ayer offices in 2002.
Related Materials:
Materials in the Archives Center
Warshaw Collection of Business Americana (AC0060)
Hills Bros. Coffee Incorporated Records (AC0395)
Provenance:
The collection was donated by N W Ayer ABH International, April 15, 1975 and by Ayer & Partners, October 30, 1996.
Restrictions:
The collection is open for research use.
Physical Access: Researchers must use microfilm copy. Researchers must handle unprotected photographs with gloves. Researchers must use reference copies of audiovisual materials. When no reference copy exists, the Archives Center staff will produce reference copies on an "as needed" basis, as resources allow.
Technical Access: Viewing the film portion of the collection without reference copies requires special appointment, please inquire; listening to audio discs requires special arrangement. Do not use original materials when available on reference video or audio tapes.
Rights:
Publication and production quality duplication is restricted due to complex copyright, publicity rights, and right to privacy issues. Potential users must receive written permission from appropriate rights holders prior to obtaining high quality copies. Archives Center cost-recovery and use fees may apply when requesting reproductions.
Portrait of Ella Fitzgerald on cover. Article on p. 20.
Local Numbers:
AC0584-0000060.tif (AC Scan No.: cover.)
Exhibitions Note:
Included in Archives Center Jazz Appreciation Month display, April 1-May 31, 1910, "Jazz at the Philharmonic - Bringing Jazz to the World," curated by Wendy Shay.
Collection Restrictions:
Collection is open for research. Only reference copies of audiovisual materials can be used.
Collection Rights:
The Archives Center can provide reproductions of some materials for research and educational use. Copyright and right to publicity restrictions apply and limit reproduction for other purposes. Archives Center cost-recovery and use fees may apply when requesting reproductions.
Black-and-white portrait of Ella Fitzgerald on yellow field.
Local Numbers:
AC0584-0000061.tif (AC Scan No.: cover)
Exhibitions Note:
Included in Archives Center Jazz Appreciation Month display, April 1-May 31, 2010, "Jazz at the Philharmonic-Bringing Jazz to the World," curated by Wendy Shay.
Collection Restrictions:
Collection is open for research. Only reference copies of audiovisual materials can be used.
Collection Rights:
The Archives Center can provide reproductions of some materials for research and educational use. Copyright and right to publicity restrictions apply and limit reproduction for other purposes. Archives Center cost-recovery and use fees may apply when requesting reproductions.
On the cover are featured Thomas Hennings Jr. and Robert Hutchins, with "Homosexual Rights" heading.
Biographical / Historical:
In January 1953, a small group of tenacious men published the first issue of _ONE Magazine_, the first openly distributed publication focused on issues facing homosexuals in America. In the following years, the magazine's distribution grew well into the thousands and quickly spawned ONE, Incorporated to produce the magazine and pursue additional research and educational efforts. In his new book, _Pre-Gay L.A.: A Social History of the Movement for Homosexual Rights_, C. Todd White traces the histories of this magazine, ONE, Inc., their founders, and several related organizations in a thoroughly detailed narrative. White posits that although many activists and historians may see New York, with the events at Stonewall, and San Francisco, with its large and iconic gay community, as the epicenters of the gay rights movement from 1969 on, Los Angeles was actually the original home to the modern movement. (Christine M. Lamberson, review of C. Todd White. Pre-Gay L.A.: A Social History of the Movement for Homosexual Rights. Urbana University of Illinois Press, 2009. xvii + 258 pp. Published on H-California (March, 2010)
Local Numbers:
AC1146-0000001.tif (AC Scan No., cover)
Exhibitions Note:
Shown in "Stonewall" display, Archives Center display case, June-July 2000.
Collection Restrictions:
The collection is open for research use.
Researchers must handle unprotected photographs with gloves. Researchers must use reference copies of audio-visual materials. When no reference copy exists, the Archives Center staff will produce reference copies on an "as needed" basis, as resources allow.
Do not use original materials when available on reference video or audio tapes.
Collection Rights:
Collection items available for reproduction, but the Archives Center makes no guarantees concerning copyright restrictions. Other intellectual property rights may apply. Archives Center cost-recovery and use fees may apply when requesting reproductions.
Archives Center Lesbian, Gay, Bisexual, and Transgender (LGBT) Collection, Archives Center, National Museum of American History, Smithsonian Institution
Researchers must handle unprotected photographs with gloves. Researchers must use reference copies of audio-visual materials. When no reference copy exists, the Archives Center staff will produce reference copies on an "as needed" basis, as resources allow.
Do not use original materials when available on reference video or audio tapes.
Collection Rights:
Collection items available for reproduction, but the Archives Center makes no guarantees concerning copyright restrictions. Other intellectual property rights may apply. Archives Center cost-recovery and use fees may apply when requesting reproductions.
Archives Center Lesbian, Gay, Bisexual, and Transgender (LGBT) Collection, Archives Center, National Museum of American History, Smithsonian Institution
Approx. 765 issues of the New York News Sunday Coloroto supplement (partial copies), containing reproductions of color photographs by Warnecke and others. Most of the cover illustrations depict motion picture and television stars. Most, but apparently not all, of the issues contain reproductions of Warnecke's work.
Arrangement:
1 series.
Arranged chronologically.
Biographical / Historical:
Harry Warnecke was a photographer for the New York Daily News beginning in the 1940s through the 1960s. He has been called a pioneer of color photography.1 The following is based on an article in Smithsonian Magazine by Diane Bolz:
Harry Warnecke used a special "one-shot" camera that he built himself. He created carefully crafted portraits of the popular and the powerful. Through a system of mirrors, the one-shot [camera] exposed three black-and-white negatives simultaneously, each through a separate colored filter (red, blue and yellow [green]). These "color separations" could then be transferred to rotogravure plates or used to sensitize sheets of colored tissue that, when bonded together on white paper, formed a color carbro print.2
2 Bolz, Diane M. "Harry Warnecke's Pioneering Color." Originally published in the February 1995 Smithsonian Magazine. http://www.smithsonianmag.com/smithsonian/issues95/feb95/contd_feb95.html (July 23, 2003)
Related Archival Materials:
Original color photographs by Warnecke are in the National Portrait Gallery photography collection.
Provenance:
Collection donated by Elsie Warnecke, 1996.
Restrictions:
Collection is open for research.
Rights:
Copyright by New York News. The Archives Center cannot grant reproduction rights.
Papers, 1959-1987, of Elizabeth Gordon, editor of the periodical, House Beautiful from 1941-1964, mostly related to her research for the August and September 1960 issues of House Beautiful regarding the Japanese aesthetic concept of "shibui", and the subsequent travelling "shibui exhibition" from 1961-1964. Included are correspondence, some photocopies, 1959-1963; notes; drafts for articles and lectures; printed material including magazine and newspaper clippings, 1959-1987; 2 books, and exhibition announcements; drawings of paper and foil art; a photo album containing photos of exhibition installations; and photographs, slides, color transparencies, and lantern slides depicting people, sites, and objects reflecting the "shibui" aesthetic.
Scope and Contents:
The Elizabeth Gordon Papers measure 4.5 linear feet and span the years 1959-1987. The collection mainly documents Ms. Gordon's research for the August and September 1960 issues of House Beautiful regarding the Japanese aesthetic concept of "shibui", and the subsequent travelling "shibui exhibition" from 1961-1964. Included are correspondence, some photocopies, 1959-1963; research notes and materials; articles; lectures; printed material including magazine and newspaper clippings, 1959-1987; 2 books, and exhibition announcements; article materials; a photo album containing photos of exhibition installations; and photographs, slides, color transparencies, and lantern slides depicting people, sites, and objects reflecting the "shibui" aesthetic.
Arrangement note:
This collection is organized into eight series. 1. Biographical data, 2. Shibui research, 3. Shibui issues of, House Beautiful, 4. Correspondence, 5. Shibui promotion, 6. Exhibition files, 7. Printed materials, and 8. Photographs.
Biographical Information:
Born in Logansport, Indiana in 1906, Elizabeth Gordon served as editor of House Beautiful magazine 1941 to 1964. Ms. Gordon first became interested in Japanese aesthetics during the mid-1950s. As a result she began to read and study Japanese art, history and culture. In 1959, Gordon travelled to Japan with three staff people from, House Beautiful. In Kyoto she met Eiko Yuasa, a young woman then employed by the City of Kyoto to handle foreign V.I.P.s, who was assigned to assist Gordon during her stay there. It was Ms. Yuasa who, in the course of discussions of Japanese aesthetics, introduced the term "shibui." Around that term and its related concepts ("iki", "jimi", "hade") the theme for the issue began to crystallize. In August and September, 1960, House Beautiful, under the editorial control of Ms. Gordon, published two extremely popular issues devoted to the subject of "shibui". Due to the popularity of the issues, museum exhibits devoted to the concept of "shibui" travelled around the United States. Ms. Gordon died in Adamstown, Maryland in 2000.
Biographical Overview
1906 -- Born in Logansport, Indiana
1920s -- Attended the University of Chicago
1930s -- Moved to New York to work as a promotional copywriter for several newspapers
1930s -- Syndicated columnist on home maintenance for The New York Herald Tribune
1930s -- Editor at Good Housekeeping (here for 8 years)
1937 -- More House for your Money by Elizabeth Gordon and Dorothy Ducas published by W. Morrow and Company: New York.
1937 -- Married Carl Hafey Norcross
1939 -- Appointed editor of House Beautiful
1964 -- Left the magazine world
1972 -- Published a special issue on Scandinavian design and awarded the insignia of a knight, first class, in the Finnish Order of the Lion
1987 -- American Institute of Architects made her an honorary member
1988 -- Carl Hafey Norcross died
September 3, 2000 -- Died in Adamstown, MD
(The following biography of Elizabeth Gordon comes courtesy of curator Louise Cort. Written in consultation with Elizabeth Gordon, October 23, 1987)
The research papers, memoranda, magazines, books, photographs and color transparencies and other materials in this archives are related to the publication by Elizabeth Gordon (Mrs. Carl Norcross), editor of House Beautiful from 1941 to 1964 and creator of the August, 1960 issue of the magazine on the special theme of the Japanese aesthetic concept of "shibui". The "shibui issue" was followed by the September, 1960, issue of the same publication on the theme, "How to be shibui with American things." As a by-product of the issues, a "Shibui Exhibition" travelled to eleven museums in the United States during 1961-1964. Each exhibition was opened with a slide lecture by Elizabeth Gordon.
Miss Gordon first became curious about Japanese aesthetics in the mid-1950s when she began to see Japanese objects being displayed and used in the homes of Americans who had spent time in Japan during the Occupation and Japanese influence began to appear in wholesale showrooms of home furnishings manufacturers. It was clear that the time had come: she HAD to go to Japan!
She read for five years before going to Japan - history, social mores, art history. (Many of the books on Japan that she collected during this time have been presented to the library at the University of Maryland, College Park.)
An important bit of advice came from Alice Spaulding Bowen, owner of Pacifica, the highest quality shop of Asian antiquities in Honolulu, who told her, "Be sure to read, The Tale of Genji - then you'll understand everything."
She made her first trip to Japan in April, 1959, accompanied by three staff people from, House Beautiful. In Kyoto she met Eiko Yuasa, a young woman then employed by the City of Kyoto to handle foreign V.I.P.s, who was assigned to assist Miss Gordon during her stay there. It was Ms. Yuasa who, in the course of discussions of Japanese aesthetics, introduced the term "shibui." Around that term and its related concepts ("iki", "jimi", "hade") the theme for the issue began to crystallize.
Miss Gordon came home, planning to spend the summer researching "shibui" with the aid of the Japan Society. But she found virtually nothing written in English on the concept. So she returned to Japan in December, 1959 together with staff member Marion Gough, to dig deeper and to work out details and get better educated with Eiko Yuasa. One of their devices was to walk through department stores and discuss with sales personnel whether objects for sale were "shibui", or were "jimi" or "hade", and why. Between themselves, they did the same for the costumes of women they saw on the streets.
Lacking printed sources for information on "shibui", Miss Gordon sought out and interviewed experts, including Douglas Overton, head of the Japan Society in New York. In Japan in December, 1959, she met Yanagi Soetsu, founder of Japan's Folk Craft Movement and head of the Craft Museum in Tokyo (with an introduction from Tonomura Kichinosuke, head of the Craft Museum in Kurashiki). She met the chef Tsuji Kaichi, who was commissioned to write an article on "kaiseki" (that could not be used because of an inadequate English translation) and Frances Blakemore. She met several times with Bernard Leach and attended his lecture at Bonnier's while he was in New York in March, 1960. (He would later write a "fan letter" for the issue)
As the concept of "the shibui issue" began to take shape, a third trip in the spring of 1960 focused on photography - to produce the shooting script decided on the preceding December. This was executed by the noted photographer Ezra Stoller of Rye, New York, and John DeKoven Hill, House Beautiful's Editorial Director. (Mr. Hill worked with Frank Lloyd Wright except for the ten years that he was a member of the House Beautiful editorial staff)
Miss Gordon was back in Japan in Mid-August 1960 as the "shibui issue" was causing a sensation. Altogether she spent sixteen months in Japan.
As one of the experiences that influenced her strong interest in Japanese costumes and textiles, Miss Gordon remembers a spectacularly thorough exhibition at the Tokyo National Museum in Ueno on, 1200 Years of Japanese Costume. She saw it on the last day of its exhibition (possibly 1964).
The August 1960 issue sold out quickly. Copies of the magazine, which sold for fifty cents, were sold on the "black market" for ten dollars.
The publication of the August 1960 issue was followed by an unprecedented avalanche of "fan mail". Many department heads in colleges and universities, including the Harvard-Yenching Institute and the Oriental Institute of the University of Chicago (where Miss Gordon had worked as an undergraduate) wrote to comment on the issue. Many people in other fields of endeavor wrote: heads of firms concerned with interior design, landscape architecture, and related areas expressed their interest in the concept of "shibui" Other writers include Bernard Leach, Gertrude Natzler, Laura Gilpin, Mainbocher, the architect Yoshimura Junzo, the textile artist Marianne Strengell, Walter Kerr, Craig Claiborne, and Oliver Statler.
The "shibui issue" was followed immediately by the September issue dealing with the use of non-Japanese objects to express the concept of "shibui." (Miss Gordon convinced her advertisers, who had been skeptical about the potential success of the August issue, by promising the September issue dealing with American products.) Four American firms were involved in the production of an integrated line of paints, wallpaper, furniture and carpets expressive of the concept. Products were designed by the firms' designers following the clues offered by objects and fabrics purchased by Miss Gordon in Japan in December 1959 and spring 1960. Miss Gordon has expressed her dissatisfaction with the September issue, although public opinion was positive. She feels that some of the firms failed in the "shibui" project, though some "caught" the message: namely the paint company and the fabric/wallpaper company.
In response to strong public interest, the House Beautiful staff prepared a travelling exhibition to introduce the concept of "shibui" through a series of vignettes, mixing fabrics and objects, colors and textures. The museum installation was designed by John Hill of House Beautiful. Japan Air Lines underwrote shipping costs.
The exhibition began in Philadelphia in late 1961. Ezra Stoller was sent to photograph the installation in considerable detail at the Dallas Museum of Fine Arts in January, 1962, so that his photographs cold serve as guidelines for installations at the other museums, which included the San Francisco Museum of Art (April 1962), the Newark Pubic Library, and the Honolulu Academy of Art. Miss Gordon presented a lecture on "shibui" at each of the museum installations.
In appreciation of her work to introduce Americans to the concept of "shibui", the city of Kyoto presented a bolt of especially "shibui" kimono fabric executed by a Living National Treasure textile artist. Miss Gordon eventually tailored the fabric into a dress and jacket. She received the 1961 Trail Blazer Award from the New York Chapter of the National Home Fashions League, Inc. In June, 1987, Miss Gordon was named an honorary member of the American Institute of Architects, with her introduction of the concept of "shibui" and her promotion of an understanding of other culture cited as her major contributions to American architecture.
Provenance:
Elizabeth Gordon donated her papers to the Freer Gallery of Art and Arthur M. Sackler Gallery Archives in 1988.
Elizabeth Gordon donated her papers to the Freer Gallery of Art and Arthur M. Sackler Gallery Archives in 1988.
The Elizabeth Gordon Papers, FSA.A1988.03. National Museum of Asian Art Archives. Smithsonian Institution, Washington, D.C. Gift of Elizabeth Gordon, 1988
Weller, Allen S. (Allen Stuart), 1907-1997 Search this
Extent:
26.3 Linear feet
Type:
Collection descriptions
Archival materials
Sketches
Diaries
Scrapbooks
Photographs
Interviews
Date:
1891-1986
Summary:
The Abraham Rattner and Esther Gentle papers measure 26.3 linear feet and date from 1891 through the 1980s. The collection documents Rattner's life and career as an artist through interviews, extensive correspondence, gallery files, studio notebooks, writings, notes, date books and diaries, photographs, and works of art.
Scope and Content Note:
Abraham Rattner's papers provide insight into an important time for twentieth century American art and culture. By studying Rattner's papers, the researcher may view the beginnings of Modernism, the cultural change that pushed the boundaries of artistic and literary traditions and provided new ways in which to express ourselves.
The Abraham Rattner and Esther Gentle papers measure 26.3 linear feet and date from 1891 through the 1980s. The collection documents Rattner's life and career as an artist through interviews, extensive correspondence, gallery files, studio notebooks, writings, notes, date books and diaries, photographs, and works of art.
The biographical files contain documents such as Rattner's birth certificate, travel visas, his senior yearbook from 1912 which shows some of his early art work, and some of his awards. His birth certificate is of particular interest since it shows Rattner's birth date to be 1893 instead of the recognized 1895.
The correspondence offers great insight into the thoughts of many American and European artists and writers during the 1930s and 1940s. Rattner, a prolific writer, expressed many of his own thoughts and concerns through his letters, many of which are included in this collection. The vast amount of correspondence include letters from notable figures such as George Biddle, Kay Boyle, Paul Burlin, Norman Carton, Robert Coates, Stuart Davis, Adolph Dehn, Richard de Rochemont, John Dos Passos, Xavier Gonzales, John Howard Griffin, Ramon Guthrie, Robert Gwathmey, Weeks Hall, Stanley W. Hayter, Jean Helion, Hilaire Hiler, Joseph Hirsch, Stefan Hirsch, Carl Holty, Louis Kronberg, Rico Lebrun, Jacques Lipchitz, Earle Ludgin, Thalia Wescott Malcolm, Henry Miller, Joan Miro, Bror Julius Olsson Nordfeldt, Channing Peake, Henry Varnum Poor, Felix Ruvolo, Waverly Root, Jack Gage Stark, Frank C. Watkins, and Allen Weller, among others.
Rattner was engaged in a wide range of special art projects, and he kept detailed files on these projects. The projects spanned from 1940 through 1973 and included endeavors such as illustrations for Life magazine, stained-glass designs, mosaic and tapestry projects, as well as special paintings such as Victory--Jerusalem the Golden and The Gallows of Baghdad. Rattner's papers also detail the history of a fresco painted by Paul Gauguin entitled Joan d'Arcwhich Rattner purchased in France in 1925.
Rattner's forty year friendship with the writer Henry Miller is chronicled throughout the collection in the forms of correspondence, writings, printed material, phototographs and artwork. Their correspondence ranges from 1938 through 1978 and offers great insight into their relationship. Rattner and Miller's road trip from New York to New Orleans in 1940-1941 is documented in the series entitled Special Projects. Also included in the collection are printed material, such as biographical material on Miller, Miller's writings, literary announcements and reviews; Miller's writings on Rattner; and photographs of Miller.
The gallery files contain correspondence, receipts, and notes regarding the galleries which represented Rattner. Those galleries included the Rosenberg Gallery, the Downtown Gallery, and the Kennedy Gallery. A small series of exhibition files contain material about exhibitions held outside of Rattner's representative galleries.
Rattner's writings proved to be an outlet for his thoughts on painting, his inspirations, frustrations, and sadness. In addition to painting, Rattner was able to express his creativity through writing poetry. Writing also helped him work through his depression over the death of his first wife Bettina Bedwell.
He also kept finely detailed studio notebooks. The original order has been maintained, and they trace the history of almost each painting, drawing, and study attempted by Rattner. The notebooks often provide information regarding whether the work was sent to a gallery or given as a gift. Sometimes they contain correspondence or writings that reveal the inspiration for a work. They have been arranged in chronological order, according to Rattner's own filing system.
Rattner retained receipts for most of his art expenses. Arranged by decade, these receipts show the type of paint, colors, types of paper and brushes that he used.
Rattner also kept many household files and personal financial records. Household files contain insurance records, warranties and rental agreements, while the financial records contain returned checks and bank statements. Some bank statements from Esther Gentle Reproductions are also included. The household files and financial records are not filmed.
The date books and diaries reveal the aspects of daily life and the personal thoughts of Rattner and Esther Gentle. In many cases, Rattner shared his date books and diaries with Gentle. The early diaries are fascinating, especially the 1939 diary that discloses the Rattners' last days in France before escaping Nazism and returning to the United States.
Rettner's scrapbooks span from 1938 to 1952 and contain newspaper and magazine clippings that mention the artist or his work.
The printed material covers a period from 1930s through the 1980s and includes exhibition catalogs, exhibition announcements, clippings, and miscellaneous material such as an autograph book from 1969 and a map of Israel that shows Rattner's travel route. There is a large amount of unfilmed printed material that is listed in the series description.
Writings by others consists of writings on Rattner and other topics.
The collection contains many photographs taken of Rattner and taken by him, as well as photos of family, friends, his studio, travels, and photographs of Rattner's art. Photographs of notable people include Henry Miller, Joan Miro, John Dos Passos, Archibald MacLeish, and Malcolm Cowley, among others.
The amount of Rattner's art work included in the collection is small, but it is significant because it provides examples of his very early work, dating from 1912-1914. Some later studies are also present, as well as a number of random sketches. Color was very important to Rattner, and some of his color studies from the 1940s are also included. Art work by other artists is comprised of some small paintings by Max Weber, a water color by Henry Miller, a painting by Ken Buryd, as well as some work by unknown artists.
In addition to tracing Rattner's life and career, the collection also documents the lives of Rattner's two wives, Bettina Bedwell and Esther Gentle. Both women had profound effects on Rattner's work. Among Bettina Bedwell's papers are her diary, fashion sketches, and correspondence. Esther Gentle's papers include correspondence, writings, as well as papers documenting her business Esther Gentle Reproductions. There are a small amount of papers relating to Allen Leepa, Rattner's stepson with Esther Gentle.
See index for list of correspondents from various series.
Arrangement:
The collection is arranged into twenty-four series based primarily on type of document or special project. Though concentrated in its own series, additional correspondence is scattered throughout the collection and may be found in special project files, gallery files, exhibition files, studio notebooks, and scrapbooks. The correspondence has been divided into two subseries, one chronological and the other according to Rattner's subject-oriented filing system. Special art projects have been organized by project, and placed in chronological order. The studio notebooks have also been divided into subseries, and all notebook pages maintain Rattner's original order. The first subseries of notebooks reflects Rattner's numbering system, while the second subseries is arranged chronologically. The vast amount of printed material has been divided into subseries, and all of the unfilmed printed material has been organized chronologically at the end of the series.
Within each series, material is arranged either in chronological order, or in some cases, according to Abraham Rattner's own organizational system.
Oversized materials from various series are housed in oversized folders 33-45 and are noted in the Series Description/Container Listing with see also/see references or in the container columns.
Missing Title
Series 1: Biographical Files, 1893-1978, undated (box 1; 0.2 linear ft.)
Series 2: Interviews, 1957-1975, undated (box 1; 7 folders)
Series 3: Correspondence Files, 1933-1978, undated (boxes 1-5; 4.3 linear ft.)
Series 4: Special Projects, 1940-1987, undated (boxes 5-6, ovs 33-35; 1.5 linear ft.)
Series 5: -- Joan d'Arc -- Fresco painted by Paul Gaugin, 1925-1963, undated (box 7, ov 36; 12 folders)
Series 6: Gallery Files, 1942-1975 (boxes 7-8; 1.5 linear ft.)
Series 7: Exhibition Files, 1963-1978 (boxes 7, 9; 9 folders)
Series 8: Writings, 1940-1972, undated (box 9; 0.9 linear ft.)
Series 9: Studio Notebooks, 1935-1975, undated (boxes 10-11; 1.9 linear ft.)
Series 10: Art Expenses, circa 1940-1970 (boxes 11-13; 0.7 linear ft.)
Series 11: Household Files, 1940-1970, undated (box 13; 0.8 linear ft.)
Series 12: Financial Records, 1933-1963 (boxes 13-14; 0.7 linear ft.)
Series 13: Notes and Lists, 1936-1972, undated (box 14; 0.5 linear ft.)
Series 14: Address Books, 1939-1977, undated (box 15; 1.0 linear ft.)
Series 15: Date Books/Diaries, 1937-1977, undated (boxes 16-17; 1.6 linear ft.)
Series 16: Scrapbooks, 1938-1952 (boxes 18-22; 1.5 linear ft.)
Series 17: Printed Material, 1920s-1980s, undated (boxes 23-26; 3.6 linear ft.)
Series 18: Writings by Others, 1945-circa 1980, undated (box 26; 20 folders)
Series 19: Photographs, 1891-1970s, undated (boxes 27-29; 1.6 linear ft.)
Series 20: Works of Art by Rattner, 1912-1914, 1940-1967, undated (box 30, ovs 37-44; 2.4 linear ft.)
Series 21: Works of Art by Others, undated (box 30, ov 45; 7 folders)
Series 22: Bettina Bedwell Papers, 1932-1947, undated (box 31; 0.4 linear ft.)
Series 23: Esther Gentle Papers, 1921-1984, undated (boxes 31-32; 1.3 linear ft.)
Series 24: Allen Leepa Papers, 1952-1969, undated (box 32; 8 folders)
Biographical Note:
Abraham Rattner was born in Poughkeepsie, New York in 1895. His parents immigrated to the United States to escape antisemitism in Czarist Russia. He was the second of six children, including his eldest brother Louis, younger brothers Manuel (Manny) and Harry, and his younger sisters Rose and Jennie.
Rattner's parents encouraged him to paint at a young age, and as he grew up, painting became a part of his daily life. He graduated from Poughkeepsie High School in 1912 and left to study architecture at George Washington University in Washington, D.C. At night, he took art courses at the Corcoran School of Art. He soon became a full-time art student, and applied for a scholarship to the Pennsylvania Academy of the Fine Arts in Philadelphia. He was accepted in 1919 and supported himself by doing illustrations for Philadelphia newspapers.
In 1917, World War I interrupted his studies. Rattner entered the United States Army in France where he became Sergeant of camouflage section, 40th Engineers. Camouflage, reflecting aspects of modern art in its form and pattern, made use of Rattner's artistic skills. During the second battle of the Marne, Rattner injured his back and returned to the States with an ailment that would affect him for the rest of his life.
Rattner returned to the Pennsylvania Academy and was awarded the Cresson scholarship to study art in Europe. He traveled for one year, then settled in Paris for the next twenty years. Those twenty years in Paris became the most formative for Rattner because he was able to study and experiment with Futurism, Cubism, and Expressionism. Post World War I Paris was the center of modern culture for Americans disillusioned by the destruction of the war. Expatriate writers, poets, and artists were searching for a culture that shunned the traditions of the past and exchanged ideas with one another at the lively Paris cafes and salons.
In 1924, Abraham Rattner married Bettina Bedwell, an American art student and fashion illustrator. Bettina became the Paris fashion correspondent for the New York News-Chicago Tribune Syndicate. In 1927, Rattner was a member of the Minotaure group, along with Picasso, Miro, Giacometti, Le Corbusier, Braque, Dali, and Reverdy. He also illustrated an article for Jon Dos Passos in Verve magazine in 1931.
Rattner's first one-man show was in 1935 at the Galerie Bonjean in Paris, which was followed by one-man shows at the Julien Levy Gallery in New York, the Arts Club of Chicago, and the Courvoisier Gallery in San Francisco.
The threat of Hitler and Nazism forced Rattner and his wife to flee Paris in 1939. Arriving in New York in early 1940, Rattner agreed to take a trip by car with the writer Henry Miller. Their route took them from New York to New Iberia, Louisiana via the East coast and Southern states. Their mission was to rediscover America, with Henry Miller writing about their experiences and Rattner sketching the scenery. Rattner's friendship with Henry Miller was an important one that lasted throughout his life.
During the 1940s, Rattner's art was widely exhibited. In 1941, he joined the Rosenberg Gallery in New York, and remained with the gallery for fourteen years. He won awards for his work such as the Temple Gold Medal in 1945 and second prize in the Pepsi-Cola Fourth Annual Art Competition in 1946. In 1947, Bettina Bedwell suddenly died due to a kidney infection, sending Rattner into a spiral of grief and depression. To escape depression, from 1947-1949, he taught at the New School for Social Research in New York.
In 1949, Rattner married Esther Gentle, an artist and business woman who ran an art reproductions business. In 1951, the Rattners moved to Rome where he worked as Artist in Residence at the American Academy. The next year, they moved to Illinois where he was the Artist in Residence at the University of Illinois. Ratter was awarded first prize in 1953 at the 23rd Corcoran Biennial Exhibition and also served as Vice-President of Artists' Equity. In 1956, Rattner was the Distinguished Visiting Professor at Michigan State University, and along with his stepson, Allen Leepa, established an art school on Long Island. In 1957, Rattner left the Rosenberg Gallery to join the Downtown Gallery. He felt he would professionally profit from representation by the well-known Edith Halpert; however, the next twelve years reflected a tumultuous relationship between the artist and the gallery owner.
In 1957, Rattner reached out to other forms of art and design. He experimented with mosaic, tapestry and stained-glass. He designed mosaic columns and tapestries for the Fairmont Temple Anche Chesed in Cleveland and a mosaic for a friary and college in Centerville, Ohio. His stained-glass designs were highly celebrated and respected. His most famous stained-glass piece was the window for the Chicago Loop Synagogue. For this piece, Rattner spent two years traveling to Paris to design and supervise every process involved in the design and installation of the window.
Rattner felt that while his paintings during the 1940s and 1950s were romantic and self-reflective, the 1960s marked a new inspirational period in his work. His painting reflected religious comment, bringing Rattner back in touch with his Jewish heritage, as well as reflecting a sense of social protest. In 1968, Rattner exhibited his painting Victory--Jerusalem the Golden to honor the celebration of Israel's twentieth anniversary of independence. It was also in 1968 that Rattner left the Downtown Gallery for the Kennedy Gallery. In 1969, he painted The Gallows of Baghdad series as a protest to the hanging of nine Jews by Iraqi authorities.
The 1970s marked a time of many exhibitions. In 1976, the National Collection of Fine Arts in Washington, D.C. sponsored an exhibition of his designs for stained-glass entitled "...and let there be light". Also, from 1976 through 1977, "Our America" exhibited Rattner's drawings from his 1940 U.S.A. trip with Henry Miller in England and in the United States. In 1977, Michigan State University bestowed upon him the Honorary Degree for Humanity. On February 14, 1978, Abraham Rattner died due to heart failure.
Missing Title
1893 -- Born June 8th in Poughkeepsie, New York.
1912 -- Graduated from Poughkeepsie High School.
1914-1917 -- Student at George Washington University, Corcoran School of Art and Pennsylvania Academy of the Fine Arts.
1917 -- Enlisted in the United States Army in France as Sergeant, camouflage section, 40th Engineers. Fought at Seicheprey, second battle of the Marne, and Chateau-Thierry.
1919 -- Returned to Pennsylvania Academy of the Fine Arts. Awarded Cresson traveling fellowship to Europe.
1920 -- Traveled in France, Spain, England, Belgium and Holland.
1921 -- Art student in Paris at Ecole des Beaux-Arts, Grand Chaumiere, and Academie Ranson.
1922 -- Lived and painted in Giverny, France.
1923 -- Returned to Paris.
1924 -- Married Bettina Bedwell, Paris fashion correspondent for the New York News-Chicago Tribune news syndicate. Exhibited at Salon d'Automne and Salon des Independants.
1927 -- Member of the Minotaure group in Paris.
1931 -- Illustrated article, "Fire," by John Dos Passos for Verve magazine.
1935 -- First one-person show at Galerie Bonjean, Paris. French government purchased Card Party for Museum of Impressionism, The Louvre.
1936 -- One-person show at Julien Levy Gallery, New York (also 1939, 1941); Arts Club of Chicago; Courvoisier Gallery, San Francisco (also 1941).
1940 -- Returned to the United States following Nazi invasion of France. Traveled with Henry Miller from New York to New Iberia, Louisiana.
1941 -- One-person shows: Stendahl Gallery, Los Angeles; Faulkner Memorial Art Gallery, Santa Barbara (also 1943); Paul Rosenberg Gallery, New York (also 1942, 1944, 1946, 1948-1950, 1952, 1956); Studio, New York.
1945 -- Awarded the Temple Gold Medal from the Pennsylvania Academy of Fine Arts. Wrote "An American in Paris" for Magazine of Art.
1946 -- Awarded second prize at the Pepsi-Cola Fourth Annual Art Competition.
1947 -- Death of Bettina Bedwell Rattner.
1948 -- Taught at the New School for Social Research, New York.
1949 -- Married Esther Gentle. Visiting artist at Yale University and at the Brooklyn Museum School. Awarded honorable mention at the Carnegie Institute Exhibition of American Painting.
1950 -- Awarded the Purchase Prize at the University of Illinois Biennial Exhibition.
1951 -- Artist in residence at the American Academy in Rome.
1952 -- Artist in residence at the University of Illinois.
1953 -- Awarded first prize at the 23rd Corcoran Biennial Exhibition. Served as Vice-President of Artists' Equity.
1954 -- Taught at the Art Students League. Panelist at the Design Conference in Aspen, Colorado.
1955 -- Exhibited drawings at the Chicago Art Institute.
1956 -- Distinguished Visiting Professor at Michigan State University. Established an art school in East Hampton and Sag Harbor, Long Island.
1957 -- Designed mosaic columns and tapestries for the Fairmont Temple Anche Chesed in Cleveland. One-person show at Downtown Gallery, New York (also 1958-1967).
1958 -- Designed mosaic wall for St. Leonard's Friary and College in Centerville, Ohio. Designed stained-glass windows for the Flint Institute of Arts, Michigan. Began designs for stained-glass window for the Chicago Loop Synagogue. Exhibited with Alexander Calder at the Corcoran Gallery of Art. Elected member of the National Institute of Arts and Letters. Awarded the Butler Memorial Prize at the Pennsylvania Academy of Fine Arts.
1959 -- Retrospective exhibition circulated by the American Federation of Arts. Exhibited at the Whitney Museum of Art.
1964 -- Exhibited at the Edinburgh International Festival in Scotland.
1968 -- Exhibited painting entitled Victory--Jerusalem the Golden at the celebration of Israel's 20th anniversary of independence.
1969 -- One-person shows: Kennedy Galleries, New York; Galerie Weil, Paris ( Baghdad Hangings), Galerie Belgique, Brussels ( Baghdad Hangings).
1970 -- Film commissioned by ABC-TV entitled "The Long Prayer of Abraham Rattner."
1972 -- Beggar's Opera lithographs exhibited at Circle Gallery, Chicago.
1976 -- Displayed stained-glass on religious themes with the National Collection of Fine Arts in Washington, D.C.
1977 -- "Our America" exhibition in England and the United States. Awarded Honorary Degree for Humanity from Michigan State University.
1978 -- Died on February 14th.
Index: List of Major Correspondents in Various Series:
These correspondents will be found in the following series: Correspondence, Special Projects, Gallery Files, Studio Notebooks, and Scrapbooks: Edward Albee, 1928-
John Anderson, 1904-
Bettina Bedwell, 1889-1947
Carl Beiber
George Belmont
George Biddle, 1885-1973
Kay Boyle, 1902-1992
Brassai, 1899-
Paul Burlin, 1886-1969
McClure Capps "Mac"
Norman Carton, 1908-1980
Jack Chapman
G. Alan Chidsey
Frederick Childs
Robert Coates, "Bob" 1897-1973
Malcolm Cowley, 1898-1989
Salvador Dali 1904-1989
Paul Damaz
Bernard Davis
Stuart Davis, 1894-1964
Adolph Dehn, 1895-1968
Richard de Rochemont
John Dos Passos, 1896-1970
Armand and Suzi D'usseau
Rene Lefebore Foinet
Gisele Freund, 1912-
Emily Genauer, 1911-
Esther Gentle, 1905-1984
Alberto Giacometti, 1901-1966
Xavier Gonzales, 1898-1993
John Howard Griffin
Ramon Guthrie, 1896-1973
Robert Gwathmey 1903-1988
Weeks Hall
Edith Gregor Halpert, 1900-1970
Stanley W. Hayter, 1901-1988
Nathan Hecht
Jean Helion, 1904-1987
William H. Henrick
Henry Herschkvitz
Hilaire Hiler, 1898-1966
Joseph Hirsch "Joe," 1910-1981
Stefan Hirsch, 1889-1964
Carl Holty, 1900-1973
Etienne Hubert
Arno Hummucher
Frederick I. Kann "Fred," 1886-
L.J. Konigsberg "Leib"
Louis Kronberg, 1872-1965
Alexandra Laks
Rico Lebrun (Fredrico), 1900-1964
Allen Leepa, 1919-
Isadore Levy
Julian Levy, 1906-1981
Jacques Lipchitz, 1891-1973
Ward Lockwood, 1894-1963
Jean Louste
Earle Ludgin, 1898-1981
Thalia Wescott Malcolm, 1888-
Reginald Marsh, 1898-1954
Archibald McLeish, 1892-
Henry Miller, 1891-1980
Joan Miro, 1893-1983
Gloria Nardin
Anais Nin, 1903-1977
Bror Julius Olsson Nordfeldt "B.J.O.," 1878-1955
Hugh O'Neill
Channing Peake, 1910-1989
Gabor Peferdi
Irving Penn
Peter Pollack, 1911-1978
Henry Varnum Poor 1888-1970
Andre Raizorkacs
Robert Rey
Maurice Reynal
Raymond Reynal
Hans Richter, 1888-1976
Edward Roditi
Shelden Rodman, 1909-
Waverly Root, 1903-1982
Felix Emmanuele Ruvolo, 1912-
Frank Sedlak
Paul Shapiro
Jack Gage Stark, 1882-1950
Barrie Stavis
Ike Stoeffle
Benjamin Ellis Tepper
David Turnbull
Alfredo Valente
Siegfried Wang
Frank C. Watkins (Franklin Chenault), 1894-1972
Allen Weller, 1907-
Separated Materials note:
Loaned material, including notebooks, writings, and some correspondence, were returned to Abraham Rattner after microfilming. This material is now part of the Abraham Rattner notes collection at the Leepa-Rattner Museum of Art at St. Petersburg College. Loaned material is available on reels D203-D205, D205A-D205B, and reel 1212, but is not described in this finding aid.
Provenance:
The collection was given to the Archives of American Art in stages by Abraham Rattner 1972-1983, by Esther Gentle 1986-1987, and by Gene Allen in 1992. The donated material that was previously filmed has been integrated and refilmed includes reels D203 and D205C-D205D. The material found on reels D205A-D205B was loaned by Rattner and the material found on reel 1212 was loaned by his sister, Jennie Allen.
Restrictions:
The collection is open for research. Use of unmicrofilmed portion requires an appointment.
Rights:
The Archives of American Art makes its archival collections available for non-commercial, educational and personal use unless restricted by copyright and/or donor restrictions, including but not limited to access and publication restrictions. AAA makes no representations concerning such rights and restrictions and it is the user's responsibility to determine whether rights or restrictions exist and to obtain any necessary permission to access, use, reproduce and publish the collections. Please refer to the Smithsonian's Terms of Use for additional information.
Topic:
Painters -- New York (State) -- New York Search this
Wright, Louis T. (Louis Tompkins), 1891-1952 Search this
Extent:
0.9 Linear feet
Type:
Collection descriptions
Archival materials
Photographs
Date:
1924-1980
Summary:
The scattered papers of African American and Harlem Renaissance painter, muralist, illustrator, sculptor, and educator Charles Henry Alston measure 0.9 linear feet and date from 1924-1980. Included are biographical materials, correspondence, commission and teaching files, writings and notes, printed materials, and photographs. Notable correspondents include Romare Bearden, Byron Browne, Jacob Lawrence, and Hale Woodruff.
Scope and Content Note:
The scattered papers of African American and Harlem Renaissance painter, muralist, illustrator, sculptor, and educator Charles Henry Alston (1907-1977) measure 0.9 linear feet and date from 1924-1980. The bulk of the collection documents his personal and professional relationships with figures of the Harlem Renaissance. Researchers should note that this collection contains very little documentation on Alston's actual federal WPA work with the Harlem Art Workshop, the Harlem Artists Guild, or his Harlem Hospital murals completed in 1940. A photograph of Alston in 1937 is likely the only reference to the actual WPA murals in this collection.
Scattered correspondence includes general correspondence; letters concerning Alston's artistic endeavors; and personal letters from friends and family. Found is a copy of a thank you note from Eudora Welty to John Woodburn for a jacket design presumably by Alston; letters from Harlem Renaissance figures and personal friends Romare Bearden, Byron Brown, Jacob Lawrence, and Hale Woodruff.
Commission files are for Alston's murals including those in the Golden State Mutual Life Insurance building in Los Angeles, California (1947); and the addition to the Harlem Hospital (1965); and the Family and Criminal Courts Building in the Bronx, New York (1976). There is one file concerning teaching at City College New York (CUNY).
Writings and notes includes scattered notes and three short stories probably by Alston entitled "Bitsy O'Wire," "Body and Soul," and "Gigi."
Printed materials include illustrations by Alston in the Columbia University literary magazine, The Morningside, and medical illustrations done for Dr. Louis T. Wright. Also found are scattered clippings, exhibition announcements, press releases, and materials from the First Conference on Aesthetic Responsibility.
Photographs are of Alston, Alston with his wife, Myra Logan, his mother Anna Alston Bearden, Romare Bearden, and Hale Woodruff. Photographs of note include one of Alston holding a self-portrait, and one of the artist in 1937 with works that are most likely preliminary sketches of his WPA murals at Harlem Hospital. There are also photographs of Alston's works of art.
Arrangement:
The collection is arranged into 6 series:
Missing Title
Series 1: Biographical Information, 1924-1977 (Box 1; 3 folders)
Series 2: Correspondence, 1931-1977(Box 1; 7 folders)
Series 3: Commission and Teaching Files, 1947-1976 (Box 1; 4 folders)
Series 4: Writings and Notes, circa 1940s-1970s (Box 2-3; 4 folders)
Series 5: Printed Material, 1928, 1946-1980(Box 2-3; 5 folders)
Series 6: Photographs, 1925-1968 (Box 2; 2 folders)
Biographical Note:
Charles Henry Alston (1907-1977) worked primarily in New York city as a painter, muralist, illustrator, and educator. He was part of the Harlem Renaissance movement in the 1930s and helped form the Harlem Art Workshop and the Harlem Artists Guild.
Charles Henry "Spinky" Alston was born in Charlotte, North Carolina on November 28th, 1907. His parents were the Reverend Primus Priss and Anna Miller. After the death of his father, Alston's mother married Henry Pierce Bearden (Romare Bearden's uncle) in 1913 and the family moved to New York City.
At DeWitt Clinton High School in New York, Alston served as art editor of the school's literary magazine. Alston majored in fine arts and history at Columbia University, graduating in 1929. He became active in the Harlem community and accepted a position as director of Utopia House, a boy's camp, where he started an art program. He returned to Columbia and recieved a Masters degree in art education from Columbia's Teachers College. While still a student, he illustrated album covers for jazz musician Duke Ellington and book covers for poet Langston Hughes.
Alston played a major role in the Harlem Renaissance Movement of the period. During the Great Depression, he and sculptor Henry Bannarn directed the Harlem Art Workshop which was funded by the Works Progress Administration Federal Art Project. There he taught and mentored African American painter Jacob Lawrence and Romare Bearden, among others.
In the 1950s, Alston embarked on a series of portraits of African American figures. He also taught at the Art Students League and later with the City College of New York (CUNY). Along with his wife, Myra Logan, a surgeon at Harlem Hospital, Alston lived in Harlem and remained an active member of the community until the end of his life. Charles Alston died in 1977.
Related Material:
Also found in the Archives of American Art are two oral history interviews with Charles Henry Alston, one conducted by Harlan Phillips on September 28, 1965 and another by Al Murray on October 19, 1968.
Additional Charles Henry Alston papers are located at the University of North Carolina's Southern Historical Collection at the Louis Round Wilson Special Collections Library.
Separated Material:
In 1970, Charles Alston loaned materials for microfilming, including correspondence with Henry Epstein, Langston Hughes, Robert Riggs, Harry Sternberg, J. Johnson Sweeney, Hale Woodruff and others. Also loaned for microfilming were sketchbooks, printed materials, and photographs. Subsequently, some of the photographs were later donated by Alston's sisters. The loaned materials are available only on microfilm reel N70-23 at Archives of American Art offices, and through interlibrary loan. These materials are not included in the container listing of this finding aid.
Provenance:
Charles Alston lent portions of the collection for microfilming in 1970. Aida Winters and Rousmaniere Alston Wilson, Charles Alston's sisters, donated additional materials to the Archives of American Art in 1982 and 1984.
Restrictions:
Use of original papers requires an appointment.
Rights:
The Archives of American Art makes its archival collections available for non-commercial, educational and personal use unless restricted by copyright and/or donor restrictions, including but not limited to access and publication restrictions. AAA makes no representations concerning such rights and restrictions and it is the user's responsibility to determine whether rights or restrictions exist and to obtain any necessary permission to access, use, reproduce and publish the collections. Please refer to the Smithsonian's Terms of Use for additional information.
Occupation:
Painters -- New York (State) -- New York Search this
Muralists -- New York (State) -- New York Search this
Educators -- New York (State) -- New York Search this
Illustrators -- New York (State) -- New York Search this
Sculptors -- New York (State) -- New York Search this
1 Item (Silver gelatin on cellulose acetate film strip, 5.2" x 2.5" (#120 film).)
Culture:
African Americans -- Washington (D.C.) Search this
Type:
Archival materials
Photographs
Place:
Washington (D.C.) -- African Americans
Date:
undated
Scope and Contents:
No ink on negative, no Scurlock number. Two negatives: upper negative is underexposed, lower negative depicts passengers boarding a Bison Bus, "do not print" on original envelope. "KODAK SAFETY FILM" edge imprint.
Subseries Restrictions:
Collection is open for research.
Gloves must be worn when handling unprotected photographs and negatives. Special arrangements required to view negatives due to cold storage. Using negatives requires a three hour waiting period. Contact the Archives Center at 202-633-3270.
Subseries Rights:
When the Museum purchased the collection from the Estate of Robert S. Scurlock, it obtained all rights, including copyright. The earliest photographs in the collection are in the public domain because their term of copyright has expired. The Archives Center will control copyright and the use of the collection for reproduction purposes, which will be handled in accordance with its standard reproduction policy guidelines. Archives Center cost-recovery and use fees may apply when requesting reproductions.
Photographs -- Black-and-white negatives -- Acetate film
Subseries Citation:
Scurlock Studio Records, Archives Center, National Museum of American History. Smithsonian Institution
Sponsor:
The collection was acquired with assistance from the Eugene Meyer Foundation. Elihu and Susan Rose and the Save America's Treasures program, provided funds to stabilize, organize, store, and create digital surrogates of some of the negatives. Processing and encoding funded by a grant from the Council on Library and Information Resources.
Use of original papers requires an appointment and is limited to the Archives' Washington, D.C. Research Center. Contact Reference Services for more information.
Use of archival audiovisual recordings with no duplicate copy requires advance notice.
Collection Rights:
The Archives of American Art makes its archival collections available for non-commercial, educational and personal use unless restricted by copyright and/or donor restrictions, including but not limited to access and publication restrictions. AAA makes no representations concerning such rights and restrictions and it is the user's responsibility to determine whether rights or restrictions exist and to obtain any necessary permission to access, use, reproduce and publish the collections. Please refer to the Smithsonian's Terms of Use for additional information.
Collection Citation:
Cosmos Andrew Sarchiapone papers, circa 1860-2011, bulk 1940-2011. Archives of American Art, Smithsonian Institution.
