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Robert Studebaker Oral History

Topic:
LaserPlane
Interviewee:
Studebaker, Robert  Search this
Interviewer:
Warner, Deborah Jean  Search this
Creator:
Jerome and Dorothy Lemelson Center for the Study of Invention and Innovation.  Search this
Names:
Process Equipment Company  Search this
Spectra Precision  Search this
Extent:
0.25 Cubic feet (1 box)
Type:
Archival materials
Collection descriptions
Oral history
Videotapes
Interviews
Date:
1998.
Scope and Contents:
Collection documents Robert Studebaker, inventor of the LaserPlane, the first modern alternative to the liquid level. The first model was introduced in 1965.
Arrangement:
Divided into 3 series: (1) Original videos; (2) Master videos; (3) Reference videos.
Related Archival Materials:
LaserPlane models located in NMAH Division of Science, Medicine and Society.
Provenance:
Jerome and Dorothy Lemelson Center for the Study of Invention and Innovation,,Smithsonian Institution, NMAH, Dept. of History, Room 1016, MRC 604, 12th and Constitution Ave., N.W., Washington, D.C. 20560.,Made for NMAH.,1998/10/27.,1998.3110.
Restrictions:
Collection is open for research.
Rights:
Museum holds rights. Signed release on file.
Topic:
Tools -- 1960-1970 -- United States  Search this
Level indicators -- 1960-1970  Search this
Leveling -- 1960-1970  Search this
Inventors -- 1950-2000  Search this
Inventions -- 1960-1970  Search this
Civil engineering -- 1960-1970  Search this
Genre/Form:
Oral history -- 1990-2000
Videotapes -- 1990-2000
Interviews -- 1980-2000
Citation:
Robert Studebaker Oral History, 1998, Archives Center, National Museum of American History.
Identifier:
NMAH.AC.0670
Archival Repository:
Archives Center, National Museum of American History
EDAN-URL:
ead_collection:sova-nmah-ac-0670

Southern Agriculture Oral History Project Records

Director:
Daniel, Pete  Search this
Interviewee:
Accardo, Paul  Search this
Aguirre, Gloria Olmos  Search this
Allen, David  Search this
Anderson, Adra  Search this
Anderson, Walter  Search this
Andrews, John William  Search this
Ardoin, Leslie  Search this
Bailey, Charles  Search this
Bailey, Howard Taft  Search this
Baird, George E., Jr.  Search this
Baronet, Joe  Search this
Bell, Walter M.  Search this
Bennett, Novella  Search this
Bennett, W.J.  Search this
Benson, Dick  Search this
Benton, Aubrey  Search this
Benton, Ina Belle  Search this
Blackstock, Tom  Search this
Blackstock, Velva  Search this
Blanchard, J.F.  Search this
Booth, Mrs. N.J.  Search this
Booth, N.J.  Search this
Bosselman, Willie  Search this
Bossleman, Norman  Search this
Bowman, Wilbert A.  Search this
Bradford, Nara N.  Search this
Bradford, Norwood)  Search this
Brantley, L.D.  Search this
Breaux, Jessie Al., Sr.  Search this
Brinkley, Johnnie  Search this
Brinkley, Lucile  Search this
Broussard, Sam  Search this
Brown, Gordon  Search this
Brown, Mamie  Search this
Bunting, Benny  Search this
Bunting, Joe  Search this
Burkett, Ben  Search this
Burkett, Bennie F.  Search this
Bush, Miller  Search this
Byers, Ruby  Search this
Byers, Sanford  Search this
Caesar, Clarence  Search this
Carline, Herman C.  Search this
Carnahan, Cotton  Search this
Carter, Ethel H.  Search this
Castleberry, Guy W.  Search this
Caughron, Kermit  Search this
Caughron, Rex  Search this
Caughron, Roy  Search this
Cazer, Garland  Search this
Ceras, Delfino  Search this
Claffery, Clegg, Sr.  Search this
Clapp, Clyde  Search this
Clark, Fletcher Talmadge  Search this
Clayton, WIlliam P.  Search this
Cockerham, Lester  Search this
Cockerham, Marie  Search this
Cole, Buster  Search this
Coleman, Harold  Search this
Coleman, Mrs. Harold  Search this
Colvin, R.C.  Search this
Comeaux, Lewis  Search this
Connell, Alton  Search this
Cromertie, John L.  Search this
Crosby, Ruth  Search this
Crosby, Victor  Search this
Cummins, Mary Lee  Search this
Cummins, W.R.  Search this
Cunningham, Tom  Search this
Daniel, Florentine  Search this
Davies, W. J. K.  Search this
Davis, Fredda  Search this
Davis, Otto  Search this
Davis, Pauline  Search this
Delasbour, Anna  Search this
Derbigney, Durrell  Search this
Dillard, John T.  Search this
Dorminy, Henry Clayton  Search this
Dove, Dorothy  Search this
Ducrest, Jesse  Search this
Dulaney, T.W.  Search this
Elam, Edward  Search this
Feilke, Mabel  Search this
Felknor, Jessie F.  Search this
Finchum, Amos  Search this
Finchum, Eva  Search this
Fleming, Arthur B.  Search this
Fletcher, Mrs. Merle Ford  Search this
Flores, Roque Olmos  Search this
Foster, Jim  Search this
Foster, Vergie  Search this
Friesen, Viola Liechty  Search this
Gardner, C.E.  Search this
Garrich, Carl  Search this
Gay, Andrew  Search this
George, Leler  Search this
Gosney, Jessie  Search this
Gosney, Kenneth  Search this
Gray, Leonard  Search this
Gray, Wardell  Search this
Green, Alone  Search this
Green, Clarence  Search this
Griffin, A.C.  Search this
Griffin, Grace  Search this
Hahn, E.L.  Search this
Hall, Joe  Search this
Haransky, Charlotte  Search this
Harper, Woodrow, Sr.  Search this
Harrington, A.M.  Search this
Harris, Edna  Search this
Harris, John, Rev.  Search this
Harris, Robert B.  Search this
Hawkins, Charlie  Search this
Hemphill, Elvin  Search this
Hemphill, Mattie  Search this
Hill, Frank  Search this
Jefcoat, Laz  Search this
Jensen, Olga B.  Search this
Johnson, Herbert  Search this
Kilby, T.H.  Search this
Knight, Martin  Search this
Koen, Eulah  Search this
Lamson, Alfred Ellis  Search this
Landry, Steve  Search this
Lane, Clyde D.  Search this
Laney, John B.  Search this
Langley, Nellie  Search this
Latoilas, Donald  Search this
Lawrimore, Rufus B.  Search this
Leary, Mrs. Stillman  Search this
Leary, Stillman  Search this
Legnon, Hilton  Search this
Legnon, Lena Porrier  Search this
Lenius, Jane  Search this
Lewis, Bobby  Search this
Lewis, Dorothy  Search this
Lewis, Ralph  Search this
Littlejohn, Andrew  Search this
Loewer, Arthur  Search this
Long, Welchel  Search this
Lowder, Clayton  Search this
Lowder, Kathy R.  Search this
Mangum, O.L.  Search this
Martin, Lillian  Search this
McBrayer, Loomis  Search this
McCarty, Ben  Search this
McGee, Dean  Search this
Mercer, Midi  Search this
Minchew, Edna  Search this
Mire, John  Search this
Mohamed, Ethel Wright  Search this
Moody, Edgar  Search this
Morris, Edward  Search this
Murphree, Leo  Search this
Murray, Lurline S.  Search this
Nacquin, Leo  Search this
Nix, Agnes  Search this
Nix, Joe  Search this
Parker, Jonah  Search this
Patout, William A.  Search this
Patterson, Vanona  Search this
Pender, Bessie  Search this
Petticrew, Donald  Search this
Player, C.B., Jr.  Search this
Porter, Virginia  Search this
Proffitt, Harry, Jr.  Search this
Purvis, Clyde  Search this
Redmond, Virgie  Search this
Reed, Bunice  Search this
Reed, Howard  Search this
Rice, Frank  Search this
Richardson, Rosetta  Search this
Rivers, Marion  Search this
Roberts, Gerti  Search this
Roberts, James  Search this
Rodriguez, Ignacio  Search this
Rountree, G. Emory  Search this
Rucker, William  Search this
Salas, Maria  Search this
Sarten, Della  Search this
Scoggins, Lillie  Search this
Scroggins, Alma M.  Search this
Seidenschwarz, Rosie  Search this
Seidenstricker, L.F.  Search this
Seidenstricker, Laverne  Search this
Serrano, Adolofo  Search this
Serrano, Edith  Search this
Serrano, Lidia  Search this
Shannon, Jack  Search this
Shepherd, Grady  Search this
Sims, Lavana  Search this
Sizemore, Martiel  Search this
Skinner, Annie  Search this
Skinner, Jarvis  Search this
Smith, Ethel  Search this
Smith, George  Search this
Soileau, Rouseb  Search this
Spicer, J.M.  Search this
Spivey, Wayland  Search this
Starke, Granville  Search this
Steen, Albert  Search this
Stowers, J.W.  Search this
Strange, Fred  Search this
Strohl, Carl  Search this
Strohl, Mary  Search this
Sumner, Ruby C.  Search this
Temple, Effie  Search this
Thomas, Lottie  Search this
Thompson, Mioma  Search this
Thresto, Chuck  Search this
Tomlinson, Clifton  Search this
Turner, Mrs. O.C.  Search this
Van Houten, Rosetta  Search this
Van Houten, Rudy  Search this
Vickers, Lloyd  Search this
Vidrine, Levie A.  Search this
Walton, W.W.  Search this
Watson, Mary  Search this
Welborn, S.L.  Search this
Wells, Arnalee  Search this
Wells, Homer, Dr.  Search this
White, Wallace  Search this
Wigley, Mabry  Search this
Willey, Gretchen  Search this
Willey, John F.  Search this
Winskie, Dent  Search this
Woodard, Henry  Search this
Yohe, Alma M.  Search this
Yohe, Perry  Search this
Young, Walter  Search this
Interviewer:
Jones, Lu Ann  Search this
Extent:
25 Cubic feet (79 boxes)
Type:
Archival materials
Collection descriptions
Project files
Questionnaires
Photographs
Place:
Arkansas -- Agriculture
Mississippi -- Agriculture
Georgia -- Agriculture
South Carolina -- Agriculture
Tennessee -- Agriculture
Virginia -- Agriculture
North Carolina -- Agriculture
Louisiana -- Agriculture
Date:
1986-1991
Scope and Contents note:
The collection is divided into four series. Series 1: Oral History Transcripts, 1982-1991 are transcribed versions of the oral interviews. Correspondence and/or notes pertaining to the interviewed individual collected or written by the interviewer are filed in this series following the transcription. The majority of the oral histories were done by Lu Ann Jones between1985-1991. There are a few interviews done by Pete Daniel in the early 1980s and some reference copies of oral histories done elsewhere. This series is divided into eight sub-series: Sub-series 1a: Arkansas, Sub-series 1b: Georgia, Sub-series 1c: Louisiana, Sub-series 1d: Mississippi, Sub-series 1e: North Carolina (including transcripts of the Mexican Workers Project in English and Spanish), Sub-series 1f: South Carolina, Sub-series 1g: Tennessee, and Sub-series 1h: Virginia. Files are arranged alphabetically by state and there under by name; within the file materials are arranged chronologically. Interview files may contain transcribed copies of the oral history interviews and subsequent draft copies with corrections by the interviewer or subject. The file also may contain distillations or edited versions of the interview done by the researcher for possible publication. Correspondence and notes files may include Life History Forms, correspondence, newspaper articles, interviewer's notes, business cards, and paper copies of photographs. Signed releases are on file in the registrar's office, NMAH, with copies in the control file of the Archives Center.

Series 2: Project Files and Reference Materials, 1928-2004 contain notes and correspondence kept by Jones in support of the oral history project. This series is divided into four sub-series: Sub-series 2a: State Files, Sub-series 2b: Project and Reference Files, 1985-1991, Sub-series 2c: Reference Publications, Pamphlets and Articles, 1928-2004 and Sub-series 2d: Computer Floppy Disks, 1985 and n.d. This series include bills, receipts, photo orders, travel brochures, reference materials, articles, correspondence, fundraising proposals and materials, USDA Extension Service bulletins, product cookbooks, and ephemera. These materials are valuable in documenting the methodology of the oral history project. They are also valuable in detailing the funding and maintenance of the project over its five year lifespan. There is also a great deal of information on black farmers. This series is arranged alphabetically by state and county or by article/publication title and within the file chronologically.

Series 3: Photographic Prints and Slides, 1987-1991 documenting the individuals interviewed, their homes and businesses, and geographic locations that were studied as part of the oral history project. The series is arranged numerically then chronologically by year. This series is followed by detailed photographic descriptions arranged alphabetically by state then subject. Photograph files contain photographs taken by a Smithsonian photographer or Jones and any copies of photographs supplied by the subject. Most of the photographs are black and white. Series 4: Original Interview Tapes and Reference Compact Discs (CD), 1986-1991 are the original tapes of the individual interviews conducted by Jones. This series is divided into eight sub-series. Reference numbers for CDs matching the original tapes are noted after the tapes. CDs 495-497 are for the Smithsonian Photographer's Show: Sub-series 4a: Arkansas, Sub-series 4b: Georgia, Sub-series 4c: Louisiana, Sub-series 4d: Mississippi, Sub-series 4e: North Carolina (within this sub-series are the transcripts of the Mexican Workers Project there may be an English language transcription as well as one in Spanish), Sub-series 4f: South Carolina, Sub-series 4g: Tennessee and Sub-series 4h: Virginia and Sub-series 4i: Miscellaneous and Duplicates, within the sub-series tapes are arranged alphabetically by subject.

Series 4: Original Oral History Interview Tapes and Reference Compact Discs (CDs) are the original inteview tapes and the accompanying reference copy cds.
Arrangement:
Divided into 4 series: Series 1, Oral History Transcripts; Series 2, Project Files; Series 3, Photographic Prints and Slides, and Series 4, Original Oral History Interview Tapes and Reference Compact Discs (CDs) are the original inteview tapes and the accompanying reference copy cds.
History:
The history of the American South is intricately entwined with the history of agriculture in North America. Until very recently, post 1950, the South was predominately rural and agricultural in both its production and culture. By the 1980s American agriculture, and particularly agriculture in the south, was under attack on various fronts especially cultural, financial, and technological. This assault threatened the very existence of the small and family farm. Many small farming operations went bankrupt and the face of American agriculture was becoming more corporate. It was amidst these troubling times that the Agricultural Division of the Smithsonian's National Museum of American History undertook a massive project to document southern agriculture through oral history.

Through the efforts of NMAH staff, Pete Daniel, curator and project director, LuAnn Jones, researcher, and with countless support from staff photographers and personnel, Jones conducted approximately 159 interviews of individual persons, couples and sometimes small groups, in eight southern states over a five year period, 1986-1991. The project was funded by a series of grants from various sources. Not only were oral histories taken but also substantial documentary photographs and slides of the many interviewees. The interviews ranged from individual farmers to individuals at companies and corporations involved with agriculture. The range of crops discussed included tobacco, cotton and rice. The project interviewed a wide range of subjects: male, female, black, white, and Mexican. The project has contributed to at least two books, Mama Learned Us to Work: Farm Women in the New South by LuAnn Jones and Like a Family: The Making of a Southern Cotton Mill World by Jacquelyn Dowd Hall and others of which Jones was a contributing author.
Related Collections:
#60 Warshaw Collection

#149 Kulp Collection of Account Books, 1755-1904

#475 Robinson and Via Family Papers

#481 William C. Kost Farm Records

#767 Timothy B. Bladen, Southern Maryland Photoprints
Provenance:
A transfer from the Division of History of Technology (Agriculture), NMAH, July 2001
Restrictions:
Collection is open for research. Unprotected photographs must be handled with gloves.
Rights:
Collection items available for reproduction, but the Archives Center makes no guarantees concerning copyright restrictions. Reproduction permission from Archives Center: reproduction fees may apply. All duplication requests must be reviewed and approved by Archives Center staff.
Topic:
Farm life -- 20th century  Search this
Farmers -- Arkansas  Search this
Agricultural laborers  Search this
Agriculture -- History  Search this
Periodicals  Search this
Farmers -- Georgia  Search this
Farmers -- Louisiana  Search this
Farmers -- Mexico  Search this
Farmers -- Mississippi  Search this
Farmers -- North Carolina  Search this
Farmers -- South Carolina  Search this
Farmers -- Tennessee  Search this
Farmers -- Virginia  Search this
Genre/Form:
Project files
Questionnaires
Photographs -- Black-and-white photoprints -- Silver gelatin -- 1950-2000
Citation:
Southern Agriculture Oral History Project Records, 1985-1992, Archives Center, National Museum of American History.
Identifier:
NMAH.AC.0773
See more items in:
Southern Agriculture Oral History Project Records
Archival Repository:
Archives Center, National Museum of American History
EDAN-URL:
ead_collection:sova-nmah-ac-0773
Additional Online Media:

Cover Girl Advertising Oral History and Documentation Project

Creator:
Bunting, George L., Jr.  Search this
Brinkley, Christie  Search this
Ellsworth, Scott, Dr.  Search this
Colonel, Sheri  Search this
Giordano, Lynn  Search this
Ford, Eileen  Search this
Hall, L. C. "Bates"  Search this
Grathwohl, Geraldine  Search this
Huebner, Dick  Search this
Harrison, Fran  Search this
Lindsay, Robert  Search this
Hunt, William D.  Search this
McIver, Karen  Search this
MacDougall, Malcolm  Search this
Noble, Stan  Search this
Nash, Helen  Search this
Noxell Corporation.  Search this
Bergin, John  Search this
O'Neill, Jennifer  Search this
Oelbaum, Carol  Search this
Pelligrino, Nick  Search this
Poris, George  Search this
Roberts, F. Stone  Search this
Tiegs, Cheryl  Search this
Troup, Peter  Search this
Weithas, Art  Search this
Witt, Norbert  Search this
Names:
Noxzema Chemical Company  Search this
Extent:
15.5 Cubic feet (30 boxes)
Type:
Archival materials
Collection descriptions
Interviews
Business records
Audiotapes
Bumper stickers
Annual reports
Oral history
Photographs
Press releases
Scrapbooks
Television scripts
Videotapes
Tear sheets
Place:
Hunt Valley (Maryland)
Baltimore (Md.)
Maryland
Date:
1959-1990
Summary:
The Cover Girl Make-Up Advertising Oral History and Documentation Project, 1923-1991, is the result of a year-long study in 1990, which examined the advertising created for Noxell Corporation's Cover Girl make-up products from 1959 to 1990. The objective of the project was to document, in print and electronic media, the history of Cover Girl make-up advertising since its inception in 1959.
Scope and Contents:
Twenty-two oral history interviews (conducted by Dr. Scott Ellsworth for the Archives Center) and a variety of print and television advertisements, photographs, scrapbooks, personal papers, business records and related materials were gathered by the Center for Advertising History staff. The objective was to create a collection that provides documentation, in print and electronic media, of the history and development of advertising for Cover Girl make-up since its inception in 1959.

Collection also includes earlier material related to other Noxell products, including Noxzema, with no direct connection to the Cover Girl campaign.
Arrangement:
The collection is arranged into eight series.

Series 1: Research Files

Series 2: Interviewee Files

Series 3: Oral History Interviews

Series 4: Television Advertising Materials

Series 5: Print Advertising Materials

Series 6: Company Publications and Promotional Literature

Series 7: Photographs

Series 8: Scrapbooks
Biographical / Historical:
George Avery Bunting founded the Noxzema Chemical Company in Baltimore, Maryland in 1917. In the 1890s, he left behind a teaching job on Maryland's Eastern shore to move to Baltimore, where he hoped to pursue a career as a pharmacist. He landed a job as errand boy and soda jerk at a local drugstore, where he worked while attending classes at the University Of Maryland College of Pharmacy. Valedictorian of the Class of 1899, Bunting was promoted to manager of the drugstore, which he purchased. Bunting began to experiment with the formulation of medicated pastes and compounds, which he marketed to his customers. In 1909, he began refining a medicated vanishing cream, which he introduced in 1914. "Dr. Bunting's Sunburn Remedy," an aromatic skin cream containing clove oil, eucalyptus oil, lime water, menthol and camphor, was mixed by hand at his pharmacy. Marketed locally as a greaseless, medicated cream for the treatment of a variety of skin conditions, including sunburn, eczema, and acne, the product was renamed "Noxzema" for its reputed ability to "knock eczema." By 1917, the Noxzema Chemical Company was formed. During the 1920s, distribution of the product was expanded to include New York, Chicago, and the Midwest and, by 1926, the first Noxzema manufactory was built in northwest Baltimore to accommodate the demand for nearly a million jars a year.

Having achieved a national market by 1938, Noxzema Chemical Company executives pursued product diversification as a means to maintain the corporate growth of the early years. In the 1930s and 1940s, line extensions included shaving cream, suntan lotion and cold cream, all with the distinctive "medicated" Noxzema aroma.

In the late 1950s, Bill Hunt, director of product development at Noxzema, suggested a line extension into medicated make-up. Creatives at Sullivan, Stauffer, Colwell & Bayles, Incorporated (SSC&B), Noxzema's advertising agency since 1946, suggested that the advertising for the new product focus on beauty and glamour with some reference to the medicated claims made for other Noxzema products. In contrast to other cosmetics, which were sold at specialized department store counters, Noxzema's medicated make-up would be marketed alongside other Noxzema products in grocery stores and other mass distribution outlets. After experimenting with names that suggested both glamour and the medicated claims (including Thera-Blem and Blema-Glow), Bill Grathwohl, Noxell's advertising director, selected Carolyn Oelbaum's "Cover Girl," which conveyed the product's usefulness as a blemish cover-up, while invoking the glamorous image of fashion models. These three elements of the advertising, wholesome glamour, mass marketing, and medicated make-up, remain central to Cover Girl advertising nearly a half-century later.

Beginning with the national launch in 1961, American and international fashion models were featured in the ads. The target audience was identified as women between eighteen and fifty-four and, initially, the "glamour" ads were targeted at women's magazines, while the "medicated" claims were reserved for teen magazines. Television ads featured both elements. Cover Girl advertising always featured beautiful women -- especially Caucasian women, but the Cover Girl image has evolved over time to conform to changing notions of beauty. In the late 1950s and 1960s, the Cover Girl was refined and aloof, a fashion conscious sophisticate. By the 1970s, a new social emphasis on looking and dressing "naturally" and the introduction of the "Clean Make-up" campaign created a new advertising focus on the wholesome glamour of the "girl next door," a blue-eyed, blonde all-American image. In the 1980s, the Cover Girl look was updated to include African-American, Hispanic and working women.

In January 1970, SSC&B bought 49% of the Lintas Worldwide advertising network. After SSC&B was acquired by the Interpublic Group of Companies in 1979, the entire Lintas operation was consolidated under the name SSC&B/Lintas in 1981. With the Procter & Gamble buy-out of the Noxell Corporation in September 1989, the cosmetics account was moved to long-time P&G agency Grey Advertising, in order to circumvent a possible conflict of interest between P&G competitor Unilever, another Lintas account. In 1989 SSC&B/Lintas, Cover Girl's agency since its launch in 1961, lost the account it helped to create and define, but the brand continues to dominate mass-marketed cosmetics.

This project is the result of a year-long study of advertising created for the Noxell Corporation's Cover Girl make-up products, 1959-1990. The effort was supported in part by a grant from the Noxell Corporation. The target audience was identified as women 18-54, and initially, the "glamour" ads were targeted at women's magazines, while the "medicated" claims were reserved for teen magazines. Television ads featured both elements. Cover Girl advertising has always featured beautiful women (especially Caucasian women), but the Cover Girl image evolved over time to conform with changing notions of beauty. In the late 1950s-1960s, the Cover Girl was refined and aloof, a fashion conscious sophisticate. By the 1970s, a new social emphasis on looking and dressing "naturally" and the introduction of the "Clean Make-up" campaign created a new advertising focus on the wholesome glamour of the "girl next door," a blue-eyed, blonde all-American image. Through the 1980s, the Cover Girl look was updated to include African-American and Hispanic models and images of women at work.
Related Materials:
Materials in the Archives Center

Warshaw Collection of Business Americana (AC0060)

N W Ayer Advertising Agency Records (AC0059)
Separated Materials:
The Division of Home and Community Life, Costume Collection holds eighty-six cosmetic items and one computer that were also donated by the Noxell Corporation in 1990 in conjunction with the oral history project. These artifacts include lipstick, manicure sets, brushes, make-up, eye shadow, blush, powder puffs, eyelash curler, nail polish, and mascara. See accession number 1990.0193.
Provenance:
Most of the materials in the collection were donated to the Center for Advertising History by the Noxell Corporation, 1990. All storyboards and videoscripts, and a large collection of business records and proofsheets were donated by George Poris in June 1990. All mechanicals were donated by Art Weithas in June 1990. (These contributions are noted in the finding aid).
Restrictions:
Collection is open for research. Researchers must handle unprotected photographs with gloves. Researchers must use reference copies of audio-visual materials. When no reference copy exists, the Archives Center staff will produce reference copies on an "as needed" basis, as resources allow.
Rights:
Copyright and trademark restrictions.
Topic:
Women in advertising  Search this
advertising -- 1930-1940 -- California  Search this
Cosmetics -- advertising  Search this
Endorsements in advertising  Search this
Beauty culture  Search this
advertising -- 1950-2000  Search this
African American women -- Beauty culture  Search this
Modelling -- 1950-1990  Search this
Sex role in advertising  Search this
Radio advertising  Search this
Television advertising  Search this
Genre/Form:
Interviews -- 1950-2000
Business records -- 20th century
Audiotapes
Bumper stickers
Annual reports
Oral history -- 1990-2000
Photographs -- Black-and-white photoprints -- Silver gelatin -- 1950-2000
Press releases
Scrapbooks -- 20th century
Television scripts
Videotapes
Tear sheets
Citation:
Cover Girl Advertising Oral History & Documentation Project, 1959-1990, Archives Center, National Museum of American History.
Identifier:
NMAH.AC.0374
See more items in:
Cover Girl Advertising Oral History and Documentation Project
Archival Repository:
Archives Center, National Museum of American History
EDAN-URL:
ead_collection:sova-nmah-ac-0374
Additional Online Media:

Dorothy Horstman Oral History Field and Radio Show Recordings

Creator:
Horstman, Dorothy, 1930-1999  Search this
Cline, Patsy  Search this
Horstman, Madi  Search this
Horstman, Fritzi  Search this
Mare, Frank  Search this
Lynn, Loretta  Search this
Snow, Hank  Search this
Rodgers, Jimmie  Search this
Williams, Hank (Harold), 1934-  Search this
Tubb, Ernest  Search this
Acuff, Roy  Search this
Extent:
11 Cubic feet
Type:
Archival materials
Collection descriptions
Audiotapes
Audiocassettes
Recordings
Oral history
Interviews
Date:
1959-1999.
Summary:
Tape recordings containing oral history and radio show recordings of country and western music, collected and produced by Dorothy Horstman.,Recordings include such musicians as Jimmie Rodgers, Ernest Tubb, Hank Williams, Loretta Lynn, Patsy Cline, Hank Snow, and Roy Acuff.
Scope and Contents note:
The Dorothy Horstman Oral History Field and Radio Show recording consist of 351 cassette audio tapes and 164 reel-to-reel audio tapes documenting her field research and radio shows dedicated to the creative process associated with the composers of Country and Western songs. Also included in her collection are 82 reel-to-reel audio tapes complied by Mrs. Horstman and her colleague Mr. Frank Mare. Mr. Mare is a microbiologist from New Jersey, currently residing in Covington, GA. In his free time he is an avid collector of Country and Western recording of the 1920s and 1930s, a music critic, a writer of liner notes, and an information guide to the Country and Western music genre.

The collection is organized into three series. Series 1 comprises the 351 cassette audio tape recordings of the oral history interviews that Mrs. Horstman conducted in the field. They contain the social history of the music, the creative process behind song writing for each artist or theme, and often include biographies and backgrounds of the individuals she interviewed. Series 2 contains 164 reel-to-reel audio tapes of Mrs. Horstman's WNYC radio shows. They trace the history and influence of the music, often using primary material from her interviews that no longer exist in other forms. The shows are devoted to individual artist, composers, or themes, and often include her own commentary and insight. Shows 113-127 are based on the chapters of Mrs. Horstman's book, Sing Your Heart Out Country Boy. Shows in this series without a playlist could not be listened to because of preservation reasons and therefore are unavailable for use. Series 3 comprises the 82 reel-to-reel audio tapes compiled by Frank Mare and Mrs. Horstman. They consist of tape recordings of songs that are in Mr. Mare's personal collection. They were made at the request of Mrs. Horstman as part of her research of the music and her personal
Arrangement:
The collection is divided into 3 series.

Series 1: Oral history and field recordings, 1961-1999

Series 2: Radio show recordings, 1972-1977

Series 3: Frank Mare and miscellaneous recordings, 1959-1976
Biographical/Historical note:
Songwriter and Journalist Dorothy Horstman (1930-1999), began her love affair with Country and Western music early in life. She was born in Georgia, adopted and raised in Louisiana. She attended the University of Texas at Austin in the 1950s and became a registered nurse. In 1959 she married James Horstman and would later make her home in New York City, taking her love for Country and Western music with her. It is here that her interest in the creative process of song writing moved from a personal interest to one that would include a more public persona. Although never academically trained, Mrs. Horstman spent four decades between 1954-1999, conducting countless interviews with some of the most important artist and performers in Country and Western music. Following the example of Sigmund Spaeth, Dorothy left no door closed in her search for the facts and origin to a particular song. In the mid-1970s, she put her research to work in her own weekly WYNC radio show. Many will remember her signature opening of "Hello Country Fans. . ."

In 1975 Mrs. Horstman published her first book titled, Sing Your Heart Out, Country Boy, in it she continued to work with the concept she originated known as song annotation or the process of learning the origin and inspiration of a song and its connection to the people.

Prior to her death in September 1999, Dorothy had just completed work on her second book titled, America's Best Loved Country Songs. It is being posthumously published.

Dorothy Horstman once wrote that "Country music is as American as mom's apple pie. . . (covering such values as) God, country, home, mother, good and evil, right and wrong." Spanning four decades the Dorothy Horstman Oral History Field and Radio Show recording collection portrays the astonishing range of this genre. Contained within it are such country legends as Jimmie Rodgers who, is not only known as the "Father of Country Music," but who also helped move country music from its hillbilly roots of instrumentals to its modern day vocal sound and style. Ernest Tubb, who throughout his fifty year career in the business helped some of country music's greats, Hank Williams, Loretta Lynn, Pasty Cline, Charlie Walker, and Hank Snow get their start. Roy Acuff once named the "King of Country Music" by baseball great Dizzy Dean, who along with Fred Rose formed Acuff-Rose Publications, Nashville's first country music publishing company. And the Carter Family, also known as the "first family of country music," who blended tradition songs and lyrics with their own musical and vocal techniques to help put country music on the map during the 1930s.
Provenance:
Collection donated by Madi and Fritz Horstman, 2000.
Restrictions:
Collection is open for research and access to user copies of tapes, on site by appointment.
Rights:
Copyright restrictions. Fritzi and Madi Horstman retain all rights to these recordings. Contact the Archives Center for more information.
Topic:
Country musicians  Search this
Country music  Search this
Radio programs, Musical  Search this
Genre/Form:
Audiotapes -- 1950-2000
Audiocassettes
Recordings
Oral history
Interviews -- 1950-2000
Citation:
Dorothy Horstman Oral History Field and Radio Show Recordings, 1959-1999, Archives Center, National Museum of American History.
Identifier:
NMAH.AC.0723
See more items in:
Dorothy Horstman Oral History Field and Radio Show Recordings
Archival Repository:
Archives Center, National Museum of American History
EDAN-URL:
ead_collection:sova-nmah-ac-0723

New York Chapter of the Duke Ellington Society Collection

Creator:
Schomburg Center for Research in Black Culture, New York Public Library  Search this
Duke Ellington Society, New York Chapter  Search this
Names:
Ellington, Duke, 1899-1974  Search this
Extent:
1.1 Cubic feet (5 boxes)
Type:
Archival materials
Collection descriptions
Newsletters
Oral history
Audiotapes
Interviews
Date:
1960-1991
Scope and Contents note:
68 cassette audiotape recordings of oral history interviews and presentations, and 55 newsletters compiled by the New York Chapter of the Duke Ellington Society, 1960-1991.

Audiotapes and Newsletters from the New York Chapter of the Duke Ellington Society Meetings.
Arrangement:
1 series. Unarranged.
Biographical / Historical:
The New York Chapter of the Duke Ellington Society is located in New York and focuses on the life and career of musician and composer, Edward "Duke" Ellington.
Provenance:
Collection donated by Morris Hodara, February 4, 1992.
Restrictions:
Unrestricted research use on site, by appointment, but collection is unprocessed.
Rights:
Certain restrictions on usage: Any use of these recordings for publication (in electronic or print form) must provide a credit line with the name of the speaker or interviewee, the name of the person conducting the interview, and the date (when available). The credit line also must contain the following statement: "original recording in the Duke Ellington Society Archives at the Schomburg Center for Research in Black Culture, New York Public Library, New York, New York." Archives Center cost-recovery and use fees may apply when requesting reproductions.
Topic:
Jazz -- 1950-2000  Search this
Music -- 20th century -- United States  Search this
Musicians -- United States  Search this
Jazz musicians -- United States  Search this
Genre/Form:
Newsletters -- 1950-2000
Oral history -- 1950-2000
Audiotapes -- 1950-2000
Interviews -- 1950-2000
Citation:
New York Chapter of the Duke Ellington Society Collection, 1960-1991, Archives Center, National Museum of American History. (See "Reproductions" for additional credit line information.
Identifier:
NMAH.AC.0390
Archival Repository:
Archives Center, National Museum of American History
EDAN-URL:
ead_collection:sova-nmah-ac-0390

Wilson Greatbatch Innovative Lives Presentation

Creator:
Greatbatch, Wilson, 1919-  Search this
Jerome and Dorothy Lemelson Center for the Study of Invention and Innovation.  Search this
Berger, Sondra  Search this
Names:
Wilson Greatbatch, Ltd.  Search this
Extent:
0.25 Cubic feet (3 boxes)
Type:
Archival materials
Collection descriptions
Oral history
Interviews
Videotapes
Date:
1996-10-08
Summary:
This collection contains original and master videos documenting Wilson Greatbatch, inventor of the Cardiac Pacemaker. Greatbatch demonstrates the circuitry of his implantable pacemaker and discusses his life as an inventor.
Scope and Contents note:
This collection consists of approximately 2 hours of original (BetaCam SP) video recordings and reference (viewing) copies (VHS) documenting Wilson Greatbatch's presentation about the invention of the cardiac pacemaker. Dr. Greatbatch demonstrates the circuitry of his implantable pacemaker and discusses his life as an inventor.
Arrangement:
Collection is arranged into three series.

Series 1: Original Videos

Series 2: Master Videos

Series 3: Reference Videos

Series 4: Photographs and Slides
Biographical/Historical note:
Wilson Greatbatch was born in Buffalo, New York in 1919. He received his bachelor's degree in electrical engineering from Cornell University in 1950 and his master's degree from the State University of New York (SUNY) at Buffalo in 1957. Greatbatch first learned of heart block in 1951. He knew that a pacemaker could cure it, but he couldn't build one small enough to be implanted with the materials then available. Conducting research and experiments in a workshop in the barn behind his house in upstate New York, Greatbatch invented in 1958, the device that has saved hundreds of thousands of lives over the years. In 1970, he founded Wilson Greatbatch, Ltd. (WGL), to develop and manufacture reliable, long lived batteries for the implantable pacemaker. WGL produced the first lithium iodine battery for implantable pacemakers in 1972. In addition to numerous honors and awards, Greatbatch was inducted into the National Inventors Hall of Fame in 1986.
Provenance:
This collection was created by the Innovative Lives Program of The Jerome and Dorothy Lemelson Center for the Study of Invention and Innovation on October 8, 1996. The Innovative Lives series brings young people and American inventors together to discuss inventions and the creative process and to experiment and play with hands-on activities related to each inventor's product.
Restrictions:
Collection is open for research.
Rights:
Museum controls rights. Signed release on file.
Topic:
Inventors -- 1950-2000  Search this
Inventions -- 1950-2000  Search this
Cardiac pacemaker industry  Search this
Heart block  Search this
Electric engineering -- 1950-2000  Search this
Cardiac pacing  Search this
Cardiac pacemakers  Search this
Slides  Search this
Photographs  Search this
Genre/Form:
Oral history -- 1990-2000
Interviews -- 1980-2000
Videotapes -- 1990-2000
Citation:
Wilson Greatbatch Innovative Lives Presentation, 1996, Archives Center, National Museum of American History.
Identifier:
NMAH.AC.0601
See more items in:
Wilson Greatbatch Innovative Lives Presentation
Archival Repository:
Archives Center, National Museum of American History
EDAN-URL:
ead_collection:sova-nmah-ac-0601

Richard Bond Clock Escapement Video Documentation: videotapes

Creator:
Todd, W. David (William David)  Search this
Stephens, Carlene E., 1949-  Search this
Jerome and Dorothy Lemelson Center for the Study of Invention and Innovation.  Search this
Names:
William Bond and Son.  Search this
Bond, Richard F. (inventor)  Search this
Extent:
0.25 Cubic feet (2 boxes)
Type:
Archival materials
Collection descriptions
Oral history
Videotapes
BetaCam SP (videotape format)
Date:
1997-12-07
Scope and Contents note:
2.5 hours of videotape documenting a succession of clock escapements invented by Richard F. Bond in the 19th century. Bond's invention was called isodynamic escapement.
Arrangement:
1 series: 5 items (original videotapes only).
Related Archival Materials:
Two of the three regulators videotaped are located in the Division of the History of Technology collections, NMAH.
Provenance:
Made for the national Museum of American History, December 17, 1997.
Restrictions:
Some oral histories are restricted; others unrestricted for research use on site by appointment. This collection is not available for research purposes until user copies are made.
Rights:
Museum owns all rights to this videotape.
Topic:
Inventors -- 19th century  Search this
Time clocks  Search this
Time  Search this
Clocks and watches  Search this
Clocks and watches -- Escapements  Search this
Horology  Search this
Inventions -- 19th century  Search this
Genre/Form:
Oral history -- 1950-2000
Videotapes
BetaCam SP (videotape format)
Citation:
Richard Bond Clock Escapement Video Documentation, 1997, Archives Center, National Museum of American History.
Identifier:
NMAH.AC.0682
Archival Repository:
Archives Center, National Museum of American History
EDAN-URL:
ead_collection:sova-nmah-ac-0682

Go Forth and Serve: African American Land Grant Colleges Audiovisual Collection

Creator:
National Museum of American History (U.S.)  Search this
Bunch, Lonnie G.  Search this
United States. Department of Agriculture  Search this
National Association of State Universities and Land-Grant Colleges.  Search this
Source:
Cultural History, Division of (NMAH, SI).  Search this
Former owner:
Cultural History, Division of (NMAH, SI).  Search this
Names:
Go Forth and Serve: Black Land Grant Colleges (Exhibition) (Washington, D.C.: 1990)  Search this
Howard University  Search this
Extent:
1 Cubic foot
18 videocassettes (vhs)
15 cassette tapes
38 videocassettes (video 8)
Type:
Archival materials
Collection descriptions
Videocassettes (vhs)
Cassette tapes
Videocassettes (video 8)
Videotapes
Oral history
Interviews
Audiotapes
Date:
1992-1993
Summary:
An oral history project that grew out of the exhibit "Go Forth and Serve" which commemorated the 100th anniversary of the drafting of the second Morrill Act, which provided funds for the founding of land grant schools of higher education for black students.
Scope and Contents:
Oral history interviews, on film and audio, on the subject of African American land grant colleges, conducted in conjunction with the exhibition "Go Forth and Serve" at the National Museum of American History in 1990.
Arrangement:
The collection is organized into one series. It is organized alphabetically by the name of college or university that is the subject of the interview.
Biographical / Historical:
"Go Forth and Serve", an exhibition curated by Lonnie Bunch and Spencer Crew, opened in March 1990 at the National Museum of American History to commemorate the 100th anniversary of the drafting of the second Morrill Act, which provided funds for the founding of land grant schools of higher education for black students. The exhibition was co-sponsored by the Department of Agriculture and the National Association of State Universities and Land-Grant Colleges. There was a subsequent newsletter, and oral interviews were conducted.
Provenance:
Collection made by the Smithsonian Institution Division of Cultural History, National Museum of American History.
Restrictions:
Collection is open for research. Reference copies must be used.
Rights:
Reproduction may be limited due to intellectual property rights. No releases exist.
Topic:
Alcorn State University  Search this
Tennessee State University  Search this
Fort Valley State University  Search this
South Carolina State University  Search this
Delaware State University  Search this
Prairie View A & M University  Search this
West Virginia State University  Search this
Langston University  Search this
Lincoln University (Jefferson City, Mo.)  Search this
University of Maryland Eastern Shore  Search this
Kentucky State University  Search this
State universities and colleges  Search this
Genre/Form:
Videotapes -- 1990-2000
Oral history -- 1950-2000
Interviews -- 1950-2000
Audiotapes -- 1950-2000
Citation:
Go Forth and Serve: African American Land Grant Colleges Audiovisual Collection, 1992-1993, Archives Center, National Museum of American History, Smithsonian Institution.
Identifier:
NMAH.AC.0614
See more items in:
Go Forth and Serve: African American Land Grant Colleges Audiovisual Collection
Archival Repository:
Archives Center, National Museum of American History
EDAN-URL:
ead_collection:sova-nmah-ac-0614

López Negrete Communications Advertising Collection

Creator:
Lopez Negrete Communications (Houston, Texas)  Search this
Names:
Bank of America  Search this
Circle K Corporation  Search this
Fiesta Mart  Search this
Goya Foods, Inc.  Search this
Houston Metropolitan Transit Authority  Search this
Microsoft Corporation  Search this
Nationsbank  Search this
Tyson (Firm)  Search this
Wal-Mart (Firm)  Search this
Extent:
14 Cubic feet
Type:
Archival materials
Collection descriptions
Posters
Born digital
Oral history
Print advertising
Place:
Texas -- 20th century
Date:
1988 - 2015
Summary:
The López Negrete Communications Advertising Collection showcases the successful print advertising campaigns the communications agency undertook with major clients like Goya Foods, NationsBank, and Walmart. The advertising posters in this collection exemplify the agency's creativity in building on U.S. Latinos' everyday experiences to market American products and services. Alex and Cathy López Negrete, the founders of López Negrete Communications, made it their mission to use ethnographic approaches to better understand the U.S. Latino market which led to their success as the largest independently-owned Latino advertising agency in the country.
Scope and Contents:
The collection is made up of López Negrete Communications' large posters created as part of the print advertising campaigns for major American corporations and oral history interviews with Javier Gonzalez Herba, Alex López Negrete, and Cathy López Negrete. Transcripts for oral history interviews with Javier Gonzalez Herba and Alex López Negrete are available.

López Negrete Communications' clients include Fiesta Mart, Goya Foods, NationsBank (and its successor, Bank of America), Tyson Foods, and Walmart. The content of the posters serves as an example of the advertising agency's efforts to better understand the U.S. Latino market by engaging with Latinos' everyday experiences through ethnography and direct communication.
Arrangement:
The collection is divided into ten series.

Series 1: Background Materials, 2016

Series 2: Bank of America, 2000-2007

Series 3: Circle K, Totally Bueno, 2003

Series 4: Fiesta Mart, Inc., 2002-2003

Series 5: Goya Foods, Inc., 2003

Series 6: Houston Metropolitan Transit Authority (METRO), El camino a su destino/The Road to Your Destiny, 1988

Series 7: Microsoft, Nosotros vemos/We See, 2002

Series 8: NationsBank, 1994-1998

Series 9: Tyson Foods, 2001-2006

Series 10: Walmart, Inc. 1998-2015
Biographical / Historical:
Originally named Third Coast Marketing, López Negrete Communications was founded in 1985 by Alex and Cathy López Negrete. The advertising agency has been based in Houston, Texas since the beginning but has additional offices in Los Angeles and New York. López Negrete Communications is currently the largest independently-owned Latino advertising agency in the United States. It is known for drawing on the everyday lives and experiences of US Latino consumers in order to work with major corporate clients to market their products through effective communication and empowerment.
Separated Materials:
The Division of Work and Industry holds the following artifacts related to this collection:

Coin, Accession #: 2015.0305.01

Paperweight, Accession #: 2015.0305.02
Provenance:
Collection donated by López Negrete Communications, 2016.
Restrictions:
Collection is open for research.
Rights:
Collection items available for reproduction, but the Archives Center makes no guarantees concerning copyright restrictions. Other intellectual property rights may apply. Archives Center cost-recovery and use fees may apply when requesting reproductions.
Topic:
advertising -- Department stores  Search this
Hispanic American business enterprises  Search this
Latinos in American society and culture  Search this
advertising -- Banks  Search this
mexican Americans and mass media  Search this
Advertising agencies -- 20th century  Search this
advertising -- Computers  Search this
Advertising campaigns  Search this
Advertising history  Search this
Minorities in advertising  Search this
Mexican American business enterprises  Search this
advertising -- Food  Search this
advertising -- Transportation  Search this
Advertising agencies -- 21st century  Search this
Minorities in advertising -- 1950-2000  Search this
Hispanic Americans and mass media  Search this
Hispanic American consumers  Search this
Hispanic American mass media  Search this
Hispanic American businesswomen  Search this
Hispanic American capitalists and financiers  Search this
advertising -- Groceries  Search this
Hispanic Americans -- 1950-2000  Search this
Hispanic American businesspeople  Search this
Genre/Form:
Posters -- 1980-2010
Born digital
Oral history -- 2010-2020
Posters -- 20th century
Print advertising
Citation:
López Negrete Communications Advertising Collection, 1988-2015, Archives Center, National Museum of American History.
Identifier:
NMAH.AC.1413
See more items in:
López Negrete Communications Advertising Collection
Archival Repository:
Archives Center, National Museum of American History
EDAN-URL:
ead_collection:sova-nmah-ac-1413

Charles Townes Innovative Lives Presentation

Topic:
Innovative Lives Program (NMAH public program series)
Speaker:
Berger, Sondra  Search this
Creator:
Jerome and Dorothy Lemelson Center for the Study of Invention and Innovation.  Search this
Interviewee:
Townes, Charles, Dr., 1915-  Search this
Names:
Inventors -- Chronological subdivision--1930-2000  Search this
Physicists -- Chronological subdivision--1930-2000  Search this
Interviewer:
Nahory, Robert E.  Search this
Extent:
0.5 Cubic feet (3 boxes)
Type:
Archival materials
Collection descriptions
Oral history
Videotapes
BetaCam SP (videotape format)
Interviews
Date:
1998
Scope and Contents:
Videotaped interview with Charles Townes, inventor of the MASER (Microwave Amplification by Stimulated Emission of Radiation). The interview was part of the "Innovative Lives" public program series. Videotapes include VHS and Beta Cam SP formats.
Arrangement:
Divided into 3 series: 1. Original videos; 2. Master videos; 3. Reference videos.
Biographical / Historical:
Charles Townes was born in Greenville, S.C., July 28, 1915. Graduated from Furman University (1935), Duke University (1936), and the California Institute of Technology (Ph.D., 1939). Appointed to faculty of Columbia University, 1948, where he conceived the idea for the maser. Received Nobel Prize for physics for advances in quantum electronics, 1964.
Provenance:
Jerome and Dorothy Lemelson Center for the Study of Invention and Innovation.,Room 1016, MRC 604, 12th and Constitution Ave., N.W., Washington, D.C. 20560.,Made for NMAH.,1998/12/02.,1998.3106.
Restrictions:
Unrestricted research use of Series 3 on site, by appointment.
Rights:
Collection items available for reproduction, but the Archives Center makes no guarantees concerning copyright restrictions. Other intellectual property rights may apply. Archives Center cost-recovery and use fees may apply when requesting reproductions. Signed oral history releases on file.
Topic:
Electronics -- 1960-2000  Search this
Masers  Search this
Inventions -- 1950-2000  Search this
Physics -- 1960-1990  Search this
Astronomy -- 1960-2000  Search this
Nobel Prizes  Search this
Genre/Form:
Oral history -- 1990-2000
Videotapes -- 1990-2000
BetaCam SP (videotape format)
Interviews -- 1980-2000
Citation:
Charles Townes Innovative Lives Presentation, 1998, Archives Center, National Museum of American History.
Identifier:
NMAH.AC.0673
Archival Repository:
Archives Center, National Museum of American History
EDAN-URL:
ead_collection:sova-nmah-ac-0673

[Sturtevant SR 83]

Collection Creator:
Sturtevant, William C.  Search this
Container:
Box 516
Type:
Archival materials
Date:
1971
Scope and Contents note:
Ekholm, Gordon; Oral History; abt 6 hours, winter-spring 1971
Collection Restrictions:
Files containing Sturtevant's students' grades have been restricted, as have his students' and colleagues' grant and fellowships applications. Restricted files were separated and placed at the end of their respective series in boxes 87, 264, 322, 389-394, 435-436, 448, 468, and 483. For preservation reasons, his computer files are also restricted. Seminole sound recordings are restricted. Access to the William C. Sturtevant Papers requires an apointment.
Collection Rights:
Contact the repository for terms of use.
Collection Citation:
William C. Sturtevant papers, National Anthropological Archives, Smithsonian Institution
See more items in:
William C. Sturtevant papers
Archival Repository:
National Anthropological Archives
EDAN-URL:
ead_component:sova-naa-2008-24-ref15330
Additional Online Media:

Emiliano Martinez Collection

Collector:
Community Life, Div. of, NMAH, SI  Search this
Interviewer:
Ahlborn, Richard E.  Search this
Martin, Juana  Search this
Author:
Martinez, Emiliano  Search this
Extent:
0.15 Cubic feet (1 box)
Type:
Archival materials
Collection descriptions
Interviews
Transcripts
Photographs
Audiotapes
Oral history
Audiocassettes
Place:
Fort Chaffee (Ark.)
Date:
1984
Scope and Contents:
Papers and photographs related to the immigration experience of Cuban refugee Martinez: a story from the Washington Post, March 12, 1984; a 45-minute cassette recording of an interview (in Spanish) by Richard E. Ahlborn with Martinez; a transcription in Spanish of the interview; six photographs of the hut taken by a zoo photographer; a covering memorandum from Ahlborn; a copy of Martinez's earnings from the sale of cans; and a diagram of his hut. Ahlborn, a curator in the Division of Community Life, was assisted by Juana Martin, a social worker.
Biographical / Historical:
The story of Emiliano Martinez, a Cuban refugee, was publicized as an example of the ingenuity and survival skills of recent immigrants to this nation. Martinez fled Cuba in one of the freedom flotillas of 1980. After a year in a refugee camp at Fort Chaffee, Arkansas, he arrived in Washington, D.C. in April 1981. He shared apartments with other Cuban refugees until October 1982. Using his carpentry skills, he constructed a hut on undeveloped land at the National Zoo, where he lived from December 1982 until March 1984. He then moved into a boarding house in the Adams-Morgan neighborhood. He made his livelihood by selling aluminum cans to a Safeway grocery store for an average of sixty-five dollars a month.
Provenance:
Collection donated by Emilio Martinez.
Restrictions:
Collection is open for research.
Rights:
Collection items available for reproduction, but the Archives Center makes no guarantees concerning copyright restrictions. Other intellectual property rights may apply. Archives Center cost-recovery and use fees may apply when requesting reproductions.
Topic:
Hispanic Americans -- 1950-2000  Search this
Poverty  Search this
Housing  Search this
Emigration and immigration  Search this
Political refugees  Search this
Carpentry  Search this
Genre/Form:
Interviews -- 1980-2000
Transcripts
Photographs -- Black-and-white photoprints -- Silver gelatin -- 1980-2000
Audiotapes
Oral history
Audiocassettes
Citation:
Emiliano Martinez Collection, 1984, Archives Center, National Museum of American History.
Identifier:
NMAH.AC.0176
See more items in:
Emiliano Martinez Collection
Archival Repository:
Archives Center, National Museum of American History
EDAN-URL:
ead_collection:sova-nmah-ac-0176

Curt I. Civin Video Documentation

Creator:
Vogelstein, Bert  Search this
Kinsler, Kenneth  Search this
Sharrer, Terry  Search this
Civin, Curt I.  Search this
Jerome and Dorothy Lemelson Center for the Study of Invention and Innovation.  Search this
Names:
Baxter Healthcare Corporation.  Search this
Becton Dickinson.  Search this
Johns Hopkins University  Search this
Extent:
0.25 Cubic feet
Type:
Archival materials
Collection descriptions
Videotapes
Oral history
Interviews
Date:
1997 June 5
Scope and Contents note:
Original videos documenting Curt I. Civins's discovery of the cell surface protein that makes stem cell selection possible; and interviews with Kenneth Kinsler and Bert Vogelstein.
Arrangement:
1 series.
Biographical/Historical note:
In the 1970s when Civin began stem cell research, little was known about progeniters, the cells of all other blood lineages. Civin thought that stem cells had their own identifying surface proteins. To test this, he immunized mice with leukemia cells, some of which he supposed might have that peculiar protein and then harvested the resulting immunoglobulins and reproduced them as monoclonal antibodies. In 1981, Civin discovered an antibody that bound to 1% of marrow cells.
Related Archival Materials:
Prototype of stem cell selector instrument housed in Division of Science and Medicine and Society.
Provenance:
National Museum of American History, Smithsonian Institution, Dept. of History.,Lemelson Center for the Study of Invention and Innovation, Room 1016, MRC 604, 12th & Constitution Ave., N.W., Washington, D.C. 20560.,Made for NMAH.,1997.3168.
Restrictions:
Collection is open for research.
Rights:
Collection items available for reproduction, but the Archives Center makes no guarantees concerning copyright restrictions. Other intellectual property rights may apply. Archives Center cost-recovery and use fees may apply when requesting reproductions. Signed releases in file.
Topic:
Tumors in children -- 1970-2000  Search this
Physicians -- 1950-2000  Search this
Stem cells  Search this
Oncology -- 1970-2000  Search this
Leukemia in children -- 1970-2000  Search this
Medicine -- 1970-2000  Search this
Cancer research -- 1970-2000  Search this
Cell growth -- 1970-2000  Search this
Genre/Form:
Videotapes -- 1990-2000
Oral history -- 1990-2000
Interviews -- 1980-2000
Citation:
Curt I. Civin Video Documentation, June 5, 1997, Archives Center, National Museum of American History.
Identifier:
NMAH.AC.0623
Archival Repository:
Archives Center, National Museum of American History
EDAN-URL:
ead_collection:sova-nmah-ac-0623

Dolores Valdes-Zacky Papers

Sponsor:
Coors Brewing Company  Search this
Creator:
Valdes Zacky, Dolores  Search this
Names:
Arrowhead Puritas Waters, Inc.  Search this
Mitsubishi  Search this
Partnership for a Drug-Free America  Search this
Thompson, J. Walter (advertising agency).  Search this
Vons Grocery Company  Search this
Extent:
2 Cubic feet (2 boxes, 3 oversize folders)
Type:
Archival materials
Collection descriptions
Magazines (periodicals)
Oral history
Storyboards
Proposals
Commercials
E-mail
Press releases
Newsletters
Correspondence
Articles
Awards
Books
DVDs
Photographs
Advertisements
Clippings
Date:
1955 - 1999
Summary:
The collection documents the work of Dolores Valdes-Zacky and her advertising firm Valdes-Zacky Associates, who specialize in the Hispanic consumer market.
Scope and Contents:
The collection includes guidebooks on marketing to Hispanics; business records; letters and emails; photographs; an award; case studies; ad campaign proposals; story boards; press releases; print advertisements for the agency and for its clients, as well as for products; a DVD of commercials; newsletters; magazine and newspaper articles. Some items in the collection relate to Valdes Zacky's work with the J. Walter Thompson firm.
Arrangement:
The collection is divided into two series.

Series 1: Background Materials, 1955-1999

Series 2: Advertising and Marketing Materials, 1989-1999
Biographical / Historical:
Dolores Valdes-Zacky started her career in advertising with the J. Walter Thompson agency. She left to start her own firm, Valdes-Zacky Associates in 1987, specializing in tapping the Hispanic consumer market. Some of the agency's clients have been Mitsubishi Motors, Adolph Coors Company, Arrowhead Puritas Waters, Vons Grocery, and the Partnership for a Drug Free America.
Provenance:
Collection donated by Dolores Valdes Zacky, 2016.
Restrictions:
Collection is open for research.
Rights:
Collection items available for reproduction, but the Archives Center makes no guarantees concerning copyright restrictions. Other intellectual property rights may apply. Archives Center cost-recovery and use fees may apply when requesting reproductions.
Topic:
Advertising history  Search this
Minorities in advertising  Search this
Advertising campaigns  Search this
Advertising agencies  Search this
Advertising executives  Search this
Women in advertising  Search this
Marketing -- 1950-2000  Search this
Genre/Form:
Magazines (periodicals) -- 20th century
Oral history -- 20th century
Storyboards
Proposals -- 20th century
Commercials -- 20th century
E-mail
Press releases -- 20th century
Newsletters -- 20th century
Correspondence -- 20th century
Articles -- 20th century
Awards
Books -- 20th century
DVDs
Photographs -- 20th century
Advertisements -- 20th century
Clippings -- 20th century
Citation:
Dolores Valdes-Zacky Papers, 1955-1999, Archives Center, National Museum of American History.
Identifier:
NMAH.AC.1394
See more items in:
Dolores Valdes-Zacky Papers
Archival Repository:
Archives Center, National Museum of American History
EDAN-URL:
ead_collection:sova-nmah-ac-1394

Ann Moore Innovative Lives Presentation

Topic:
Weego Baby Carrier
Snguli baby carrier
Innovative Lives Program (NMAH public program series)
Creator:
Jerome and Dorothy Lemelson Center for the Study of Invention and Innovation.  Search this
Berger, Sondra  Search this
Moore, Ann  Search this
Moore, Mike  Search this
Names:
Auckerman, Lucy  Search this
Extent:
2 Cubic feet (5 boxes , BetaCamSP, 1/2 inch VHS videotapes)
Type:
Archival materials
Collection descriptions
Floppy disks
Videotapes
Oral history
BetaCam SP (videotape format)
Audio cassettes
Interviews
Place:
Africa, French-speaking West
Date:
1999-10
Summary:
Ann Moore is the inventor of the Snugli baby carrier and Air Lift oxygen carrier. The collection contains original, master, and reference videos, audiocassette recordings, and transcripts documenting Moore's inventive career.
Scope and Contents:
This collection contains 5.5 hours of original BetaCam SP recordings, 5.5 hours of master video copies, 5.5 hours of reference copies, 5.5 hours of audiocassette recordings, transcripts, and articles documenting the life and work of Ann Moore, inventor of the Snugli baby carrier and Air Lift oxygen carrier. The recordings include a presentation by Ann and Mike Moore for the Lemelson Center's Innovative Lives Program. Audience participants include students from Seven Locks Elementary School in Bethesda, Maryland; Burrville Elementary School in Washington, D.C.; Barrett Elementary School in Arlington, Virginia; and Jefferson Junior High School in Washington, D.C. Ann Moore's interview includes footage of her home in Colorado and discussions with users of the Air Lift oxygen carrier and Weego baby carrier.
Arrangement:
The collection is arranged into five series.

Series 1: Original videos, 1999

Series 2: Master videos, 1999

Series 3: Audiocassettes, 1999

Series 4: Reference videos, 1999

Series 5: Supplemental documentation, 1999
Biographical / Historical:
Ann Moore was born in 1940 in a small Ohio farming community and studied pediatric nursing at the University of Cincinnati. She joined the Peace Corps in 1962 as part of a medical team and was sent to Togo. She met her husband Mike Moore during training. While in Togo, Ann Moore noticed that most women tied their babies onto their backs with a long piece of fabric, which made the babies more content. Back in Colorado, Moore wanted to carry her newborn daughter Mandela in the same way. With the assistance of her mother, Lucy Aukerman, Moore designed the first Snugli baby carrier in 1969 (US Patent 3,481,517). She patented the Snugli in 1984 (US Patent 4,434,920). Snugli, Inc. grew from a small company where each Snugli was handmade by Aukerman and her neighbors to a large company with an international presence and a factory in Colorado. In 1985 Ann and Mike Moore sold Snugli, Inc. to Gerico, a Huffy Company. In 1986 Ann invented Air Lift, a soft mesh backpack oxygen carrier so people on oxygen could be more mobile (US Patent 4,739,913).

Ann and Mike Moore became disappointed in how Gerico had simplified the Snugli design so it could be manufactured less expensively so in 1999 the Moores launched Weego, a soft baby carrier similar to the original Snugli. The Weego has some modern improvements, including an adjustable buckle around the top of the carrier instead of pin tucks. The Jerome and Dorothy Lemelson Center for the Study of Invention and Innovation was founded in 1995 at the Smithsonian Institution's National Museum of American History through a generous gift from the Lemelson Foundation. The Center's mission is to document, interpret, and disseminate information about invention and innovation; to encourage inventive creativity in young people; and to foster an appreciation for the central role invention and innovation plays in the history of the United States. The Innovative Lives series brings together Museum visitors and especially school age children, and American inventors to discuss inventions and the creative process and to experiment and play with hands-on activities related to each inventor's product. This collection was recorded by the Innovative Lives Program of the Jerome and Dorothy Lemelson Center for the Study of Invention and Innovation.
Provenance:
This collection was recorded by the Innovative Lives Program of the Jerome and Dorothy Lemelson Center for the Study of Invention and Innovation on October 15, 1999.
Restrictions:
The collection is open for research use.
Rights:
Copyright held by the Smithsonian Institution. Collection items available for reproduction, but the Archives Center makes no guarantees concerning copyright restrictions. Reproduction permission from Archives Center: reproduction fees may apply.
Topic:
Infants -- Care  Search this
Women inventors -- 20th century  Search this
Inventors -- 1950-2000  Search this
Inventions -- 1950-2000  Search this
Slides  Search this
Genre/Form:
Floppy disks
Videotapes -- 1990-2000
Oral history -- 1990-2000
BetaCam SP (videotape format)
Audio cassettes -- 1990-2000
Interviews -- 1980-2000
Citation:
Ann Moore Innovative Lives Presentation and Interview, Archives Center, National Museum of American History, Smithsonian Institution
Identifier:
NMAH.AC.0706
See more items in:
Ann Moore Innovative Lives Presentation
Archival Repository:
Archives Center, National Museum of American History
EDAN-URL:
ead_collection:sova-nmah-ac-0706

Smithsonian World/WETA "Selling the Dream" Collection

Producer:
Smithsonian World  Search this
Names:
Center for Advertising History  Search this
Grey Advertising.  Search this
Mitsubishi  Search this
WETA  Search this
Wieden & Kennedy  Search this
Gitlin, Todd  Search this
Marchand, Roland  Search this
Oda, Frances  Search this
Ogilvy, David  Search this
Pertshuk, Michael  Search this
Polykoff, Shairley  Search this
Extent:
23 Cubic feet (16 boxes)
Type:
Archival materials
Collection descriptions
Audiovisual materials
Oral history
Motion pictures (visual works)
Transcripts
Interviews
Press releases
Date:
1990-1991
Summary:
The collection documents "Selling the Dream" was an hour long television documentary that aired in early 1991 as part of the public television series, Smithsonian World.
Scope and Contents:
Series 1, boxes 1-15: 16 mm color film shot for the program, arranged in two subseries. Subseries A, boxes 1-10, consists of primary source materials including film footage of a meeting of scholars, historians, archivists, Weiden & Kennedy advertising agency personnel, and Nike executives at the Smithsonian's Center for Advertising History for the Nike Advertising Oral History and Documentation Project; interviews with scholars, historians, industry representatives (including transcripts for some interviews); and documentation of a Mitsubishi GT3000 ad from pitch to production, including meetings between Grey advertising agency personnel and Mitsubishi account representatives, a live commerical shoot and a production session with a commercial narrator. Subseries B, boxes 11-15, consists of secondary materials created during production, including pre-production sync pulls, trims, and lifts as compiled and edited by producer Steven York and Associates. Series 2, box 16, contains documentary materials relating to the show's production and broadcast, including correspondence, press releases, and publicity. Transcripts for the interviews are located here.
Arrangement:
The collection is divided into two series.

Series 1: Film

Series 2: Documentary Material
Biographical / Historical:
"Selling the Dream" was an hour-long television documentary that aired in early 1991 as part of the public television series "Smithsonian World." The program traces the evolution of advertising from the late 19th century through the creative revolution of the 1960s to explore how advertising both influences and reflects American culture. In addition to historical imagery, the program follows a contemporary Mitsubishi GT3000 automobile advertising campaign from conception to production. The program features interviews with the men and women who created the advertising as well as with scholars, historians, industry advocates and government officials who comment on the role and history of advertising in a comsumer culture. "Selling the Dream" was underwritten by Southwestern Bell and co-produced by WETA and the Smithsonian Institution. The Center for Advertising History served as a resource and consultant to the producers.
Provenance:
Collection donated by Smithsonian World through executive producer Sandra Bradley, in August 1991.
Restrictions:
Collection is open for research.
Rights:
There are reproduction restrictions on material in this collection. See repository details.
Topic:
Stereotypes (Social psychology) in advertising  Search this
Symbolism in advertising  Search this
Wit and humor in advertising  Search this
Sex role in advertising  Search this
Television advertising  Search this
advertising  Search this
Genre/Form:
Audiovisual materials
Oral history -- 1990-2000
Motion pictures (visual works) -- 1990-2000
Transcripts
Interviews -- 1950-2000
Press releases -- 1990-2000
Citation:
Smithsonian World/WETA "Selling the Dream" Collection, 1990-1991, Archives Center, National Museum of American History.
Identifier:
NMAH.AC.0418
See more items in:
Smithsonian World/WETA "Selling the Dream" Collection
Archival Repository:
Archives Center, National Museum of American History
EDAN-URL:
ead_collection:sova-nmah-ac-0418

Joseph Pedott Papers

Creator:
Joseph Enterprises, Inc. (Location of Meeting--San Francisco, California; )  Search this
Pedott, Joseph  Search this
Extent:
2 Cubic feet (3 boxes)
Type:
Archival materials
Collection descriptions
Advertisements
Oral history
Audiotapes
Interviews
Design drawings
Photographs
Packaging
Date:
circa 1976-2005, 2008
Summary:
Papers relating to products developed and marketed by Joseph Enterprises, Inc., including the Chia Pet and the Clapper. The collection includes internal business documentation including correspondence, design drawings, and photographs. Print advertising and packaging samples as well as audiovisual materials make up an important part of the collection. The video collection includes commercials for the Chia and Clapper products as well as clips of product mentions in popular entertainment. In addition, there are two recorded oral history interviews with Joseph Pedott.
Scope and Contents:
The collection documents the Chia Pet, the Clapper, and other products of Joseph Enterprises, Inc. Other materials include packaging and advertising campaigns by Joseph Pedott Advertising & Marketing for other companies. While fragmentary and limited in extent, these materials illustrate the progress of Joe Pedott's career from a one-man advertising agency to a modest scale, enduring marketing business. The papers include early advertising work for small local clients and for a national client (Eversharp/Parker Pen) and well as early television for a variety of retail products. There is little on unsuccessful products, often just a few advertisements. The materials are complemented by the oral history interviews.
Arrangement:
Collection organized into eight series.

Series 1: Oral History Interviews, September 2004, April 2008

Series 2: Chia Pet, 1981-2005, undated

Series 3: The Clapper, 1976-1985, undated

Series 4: Scribe Ett, 1981, 1984, undated

Series 5: Eversharp Pen Company, undated

Series 6: Various Products, 1985, undated

Series 7: Newspaper Clippings, 1989-2004, undated

Series 8: Audiovisual Materials, 1979-2005, undated

Subseries 8.1, Commercials, 1979-2005

Subseries 8.2, Promotions, 1996-2001
Biographical / Historical:
Joseph Pedott was born April 14, 1932 in Chicago. He attended the University of Illinois, where he and friend Daryl Peters, began the advertising company, Pedott & Peters. They successfully began producing commercials for automotive and retail companies and made a large amount of money by the time they reached the age of twenty-one. After making a bad business investment the partners focused on completing college. They began building up the company upon graduation.

Pedott and Peters worked together for several years before deciding to dissolve the partnership. Pedott then began working for R. Jack Scott, a Chicago advertising agency. Pedott worked for Scott for just over two years and during that time, out-performed those with more experience in the advertising field. Pedott left Chicago for San Francisco in 1956. He worked briefly at a small firm on commission before forming his own agency, Joseph Pedott Advertising & Marketing. Pedott's firm was innovative in advertising techniques. The company was the first to use "dealer tagging," a technique used at the ends of television commercials. During the last five seconds of the commercial consumers would learn where the advertised item could be purchased.

While attending a Chicago house wares show Pedott noticed the Chia Pet. He spoke with the product owner and learned that while the product was selling well, the owner was losing money on every Chia sold. Pedott bought the name and concept and reworked the manufacturing of the product after a trip to Mexico to witness first hand how the Chias were made. Later pedott moved Chia manufacturing to China. Pedott created a new company, Joseph Enterprises, Inc., (JEI) to manufacture the Chias. Joseph Pedott Advertising ran the advertising campaigns for all of JEI's products while continuing to work for non JEI clients.

After improving the quality of the product, the "new" Chia arrived on the market in 1982 and quickly expanded throughout the country, sold largely at drugstores. Today, the Chia Pet has large name recognition among the American public and continues to be a popular gift, especially at Christmas time. The line has expanded beyond the original ram and bull shapes to include a variety of animals (pig, elephant, kitten, dinosaur, etc.) as well as famous cultural icons such as Jerry Garcia, Bugs Bunny and various Looney Tunes characters, and Homer and Bart Simpson. In addition, the Chia Herb Garden entered the market in the mid-1990s.

Pedott's other success, the Clapper, came about through the advertising campaign for the Great American Turn On. Pedott discovered that the original product did not work properly and felt the owners were cheating their customers. JEI bought the product, including the patent, and reworked the electrical wiring to ensure that the company was selling a high quality product. As with the Chia Pet, The Clapper and its advertising, like the Chia, are familiar to a large number of Americans.

Note: Material for this section was taken from Joe Pedott Oral History Interview Abstract, September 20, 2004, Joseph Pedott Papers, Archives Center, National Museum of American History, Smithsonian Institution.
Related Materials:
Materials in the National Museum of American History

The Division of Culture and the Arts holds artifacts related to this collection (Accession # 2005.3116) that include:

1. Chia Pet Handmade Clay Decorative Planter with Chia Seeds, Chia pet dog

2. Chia Pet Handmade Clay Decorative Planter with Chia Seeds, Chia pet ram

3. Chia Pet Handmade Clay Decorative Planter with Chia Seeds, Chia pet bull

4. Chia Pet Handmade Clay Decorative Planter with Chia Seeds, Chia-saurus

5. Chia Pet Handmade Clay Decorative Planter with Chia Seeds, Chia Shrek character

6. Handmade Clay Decorative Planter with Chia Seeds, Donkey from Shrek

7. Chia Pet Handmade Clay Decorative Planter with Chia Seeds, Jerry Garcia Chia

8. Bigmouth: A portable, plastic garbage bag holder

9A. CD Mobile antenna with packaging

9B. CB Mobile monitor with box

10. Video recorder with packaging

11. Metal detector with packaging

12. Pen set with frame and packaging

13. Light switch with box

14. Light switch with packaging

15. Jar lid opener with box

16. Tapeless measure with packaging

17A. Pen, engraving

17B. Pen, engraving with packaging

17C. Pen, engraving with packaging

17D. Pen, engraving with packaging

18A. Knife, Pumpkin cutter

18B. Knife, Pumpkin cutter

18C. Knife, Pumpkin cutter

18D. Knife, Pumpkin cutter

18E. Knife with packaging

18F. Pumpkin cutter with packaging
Provenance:
The collection was donated by Joseph Pedott, 2005.
Restrictions:
The collection is open for research use.
Rights:
Collection items available for reproduction, but the Archives Center makes no guarantees concerning intellectual property rights. Archives Center cost-recovery and use fees may apply when requesting reproductions.
Topic:
Novelties  Search this
Toys  Search this
Popular culture  Search this
Marketing  Search this
Genre/Form:
Advertisements
Oral history
Audiotapes
Interviews
Design drawings
Photographs -- 1950-2000
Packaging
Citation:
Joseph Pedott Papers, Archives Center, National Museum of American History, Smithsonian Institution
Identifier:
NMAH.AC.0898
See more items in:
Joseph Pedott Papers
Archival Repository:
Archives Center, National Museum of American History
EDAN-URL:
ead_collection:sova-nmah-ac-0898
Additional Online Media:

Caroline R. Jones Papers

Creator:
Jones, Caroline Robinson, 1942-2001 (advertising executive)  Search this
Names:
Bahamas Ministry of Tourism  Search this
Campaign for a Drug Free America  Search this
Denny's (restaurants)  Search this
Healthy Start  Search this
Kentucky Fried Chicken (restaurants)  Search this
McDonald's Corporation.  Search this
Mingo-Jones Advertising.  Search this
Thompson, J. Walter (advertising agency).  Search this
United Negro College Fund  Search this
Zebra Associates (advertising agency).  Search this
Extent:
15 sound tape reels
4 motion picture films
54 Cubic feet (127 boxes; one oversize folder)
129 video recordings
70 cassette tapes
Type:
Archival materials
Collection descriptions
Sound tape reels
Motion picture films
Video recordings
Cassette tapes
Date:
1942 - 1996
Summary:
Caroline R. Jones (1942-2001), an African-American advertising executive, worked for a number of prominent New York ad agencies and and founded her own firm in 1986. She is best known for her work in assisting clients in marketing to minority consumers. The collection includes client files, print advertisements, and radio and television commercials created for a wide range of commercial and public service campaigns.
Scope and Contents:
The collection contains creative presentations, business correspondence, internal memoranda, market research, focus group interviews, production documents, print advertisements, and other documentation for numerous clients at J. Walter Thompson, Kabon Consultants, Zebra Associates, Kenyon & Eckhardt, the Black Creative Group, BBDO, Mingo-Jones Advertising, and Caroline Jones Advertising. The collection has very little documentation of Caroline Jones, Incorporated (1996-2001), but some material exists regarding the shift from Caroline Jones Advertising to Caroline Jones, Incorporated during 1995 and 1996.

Also included are articles and speeches by Jones, including many on the subject of targeted marketing to minority consumers; photographs, awards and publicity; and a small body of personal papers from her childhood in Benton Harbor, Michigan and her experiences at the University of Michigan. The years at Caroline Jones Advertising (1986-1995) are most thoroughly documented and include extensive client files on minority consumer market development for major clients.

The audiovisual materials portion of the collection is substantial and includes radio and television ads created by the agencies at which Jones worked and television programs in which she appeared as a guest and a host.
Arrangement:
The collection is arranged in seven series.

Series 1: Personal Papers, 1953-1986

Series 2: Business papers, 1965-1995

Subseries 2.1: Speeches, 1972, circa 1983-1994

Subseries 2.2: Articles, 1970-1993

Subseries 2.3: Subject Files, 1967-1995

Subseries 2.4: Publicity, 1965-1995

Subseries 2.5: Business Journals and Datebooks, 1969-1995

Subseries 2.6: Business, Civic, and Political Organizations and Activities, 1968-1993

Subseries 2.7: Awards, Committees, Judgeships, Invitations, 1971-1993

Subseries 2.8: Conferences, 1968-1992

Series 3: Agency Records, 1963-1987

Subseries 3.1: J. Walter Thompson, 1963-1969

Subseries 3.2: Zebra Associates, 1970-1975

Subseries 3.3: Kenyon & Eckhardt, 1971-1974

Subseries 3.4: Kabon Consultants, 1969-1975

Subseries 3.5: Black Creative Group, 1969-1975

Subseries 3.6: BBDO, 1975-1977

Subseries 3.7: Mingo, Jones, Guilmenot and Mingo-Jones, 1977-1987

Subseries 3.8: Freelance Work and Miscellaneous, 1964-1985

Series 4: Caroline Jones Advertising Agency Records, 1987-1996

Subseries 4:1: Client Files and Related Research, 1987-1995

Subseries 4.2: Agency Credentials, 1985-1991

Subseries 4.3: New Business, 1987-1994

Subseries 4.4: Correspondence, 1990-1995

Subseries 4.5: Office Materials, 1990-1995

Series 5: Print Ads, 1964-1996

Series 6: Photographs and Slides, 1950s-1995, undated

Subseries 6.1: Slides, undated

Subseries 6.2: Photographs, 1950s-1995

Series 7: Audio Visual Materials, 1970-1997

Subseries 7.1: Audio cassettes, 1984-1994

Subseries 7.2: Open Reel Audio Tapes, 1970-1984

Subseries 7.3 Videotapes, 1987-1997

Subseries 7.3.1: Agency Reels and Compilations, 1989-1994

Subseries 7.3.2: Television Commercials (Brand/Client specific), 1987-1997

Subseries 7.3.3: Director's Show Reels, 1989-1996

Subseries 7.3.4: Television Programs, 1985-1994

Subseries 7.4: Motion Picture Films, 1970s
Biographical / Historical:
Caroline Robinson Jones (1942-2001) was a highly regarded American advertising and public relations executive. Her work recognized the rising economic power and cultural influence of the black middle class after World War II and contributed to a fundamental shift in American advertising, as mainstream national advertisers sought to reach a consumer market that was increasingly recognized as both economically significant and racially and ethnically diverse. The corporate and public service advertising she created to reach minority audiences stands as a record of our nation's continuing dialogue with race and ethnicity, viewed through the dual lenses of consumption and mass culture.

Caroline Marie Robinson was born in Benton Harbor, Michigan, the third of nine children. In 1963, she graduated from the University of Michigan, where she was active in Alpha Kappa Alpha sorority, with a bachelor's degree in English and a minor in Science. She married Edward Jones, a loan officer with the Small Business Administration in 1965, and had a son, Anthony. After college, she was hired by the New York offices of J. Walter Thompson, one of the country's oldest, largest and most respected advertising agencies. Like most women hired by the agency at that time, she began working in the secretarial pool, but she was invited to attend the agency's copywriting school, becoming the first African-American person ever to do so. She remained at Thompson for five years as a junior copywriter on accounts including Ponds, Chun King, Scott Paper, and the American Gas Association.

In 1969, she joined Zebra Associates as Vice President and Creative Director. Zebra, a black owned agency with a racially integrated staff, was among a pioneer group of advertising agencies that specialized in tailoring national ad campaigns to the needs and desires of an urban, black consumer market. She was named one of the Foremost Women in Communications in 1970, and won her first advertising awards in 1971, including one for work on the Southern Voter Registration Drive.

In 1972, Jones went to work as Senior Copywriter at Kenyon & Eckhardt. She later became a partner and Creative Director. While at K&E, she met Kelvin Wall, who recruited her as a senior consultant at Kabon Consulting, another black-owned agency with which she was associated from about 1970 until about 1974. From there she went on to co-found the Black Creative Group. In 1975, she achieved another first by becoming the first woman Vice President of a major agency, Batten, Barton, Durstine and Osborn (BBDO).

Jones remained at BBDO until 1977, when she joined Frank Mingo and Richard Guilmenot as principals in a new agency affiliated with Interpublic. That arrangement offered the firm the financial backing of an international advertising and marketing communications giant. Mingo-Jones specialized in tailoring general market campaigns to a black audience, in creating new campaigns for the black market, and, in some cases, repositioning the product or introducing new products to increase market share. Jones played minor roles advising the Carter-Mondale presidential campaign in 1984 (box 31/folder 13), the Mondale-Ferraro campaign (box 34/folder4), and the David Dinkins New York City mayoral campaigns. She also advised the Jesse Jackson presidential campaign and the PLP party of the Bahamas as part of her public relations work for the country (see,for example, notebooks for September,1984, box 79).

In 1986 Caroline Jones left Mingo-Jones to form her own agency, Caroline Jones Advertising, which she restructured in 1994 as Caroline Jones, Inc. and operated until her death in 2001. Her major clients included the Bahamas Ministry of Tourism, McDonalds, and Anheuser-Busch. Jones also created public service advertising for the United Negro College Fund, Healthy Start (pre-natal care), and the Partnership for a Drug Free America. Caroline Jones received many awards including "Woman of the Year" by the Advertising Women of New York in 1990. She served on the boards of the Advertising Council, Long Island University, the Women's Bank of New York, and on the New York State Banking Board. Beginning in he late 1980s, she produced and moderated "Focus on the Black Woman" for WNYC Radio and hosted "In the Black: Keys to Success" for WOR-TV.

Sources

Stuart Elliott, "Caroline Jones, 59, Founder of Black-Run Ad Companies," The New York Times, July 8, 2001.

Judy Foster Davis, "Caroline Robinson Jones: Advertising Trailblazer, Entrepreneur and Tragic Heroine," in Eric H. Shaw, ed., The romance of marketing history : proceedings of the 11th Conference on Historical Analysis and Research in Marketing (CHARM), Michigan State University, East Lansing, Michigan, May 15-18, 2003 Boca Raton, FL : Association for Historical Research in Marketing, 2003. 210-219.

Judy Foster Davis, "'Aunt Jemima is Alive and Cookin'?' An Advertiser's Dilemma of Competing Collection Memories," Journal of Macroeconomics, Vol. 27, No. 1. March 2007 p. 25-37
Materials in the Archives Center, National Museum of American History:
An oral history interview with Caroline Jones is found in Archives Center Collection (AC0367), The Campbell Soup Advertising Oral History and Documentation Project.
Provenance:
The collection was donated to the Archives Center, National Museum of American History in September 1996 by Caroline Marie Robinson Jones.
Restrictions:
Collection is open for research.
Rights:
Collection items available for reproduction, but the Archives Center makes no guarantees concerning copyright restrictions. Other intellectual property rights may apply. Archives Center cost-recovery and use fees may apply when requesting reproductions.
Topic:
Beer -- 1950-2000  Search this
Liquors -- advertising -- 1950-2000  Search this
African American women executives -- 1950-2000  Search this
African Americans in mass media -- 1950-2000  Search this
advertising -- 1950-2000  Search this
Advertising agencies -- 1950-2000  Search this
Minority consumers  Search this
advertising -- Beer -- 1950-2000  Search this
Identifier:
NMAH.AC.0552
See more items in:
Caroline R. Jones Papers
Archival Repository:
Archives Center, National Museum of American History
EDAN-URL:
ead_collection:sova-nmah-ac-0552
Additional Online Media:

Hal Walker Innovative Lives Presentation

Topic:
Innovative Lives Program (NMAH public program series)
Presenter:
Crew, Spencer, Dr., 1949-  Search this
Creator:
Jerome and Dorothy Lemelson Center for the Study of Invention and Innovation.  Search this
Inventor:
Walker, Hal, Jr. (Hildreth), 1933-  Search this
Interviewee:
Stephens, Lee  Search this
Walker, Bettye Davis, Dr.  Search this
Speaker:
Lemelson, Jerome H., 1923-1997  Search this
Molella, Arthur P., 1944-  Search this
Travis, John  Search this
Heyman, Ira Michael, 1930-2011  Search this
Names:
A-MAN (African American Male Achievers Network)  Search this
Extent:
0.5 Cubic feet (3 boxes)
Type:
Archival materials
Collection descriptions
Interviews
Lectures
BetaCam SP (videotape format)
Videotapes
Oral history
Slides
Date:
1995 June 1
Summary:
Collection documents inventor Hal Walker and his research and development work with lasers and electric automobiles.
Scope and Contents:
This collection contains original (Betcam SP), master (Betacam SP), reference (1/2" VHS) videos and photographs documenting Spencer Crew, Secretary I. Michael Heyman, Arthur Molella and Jerome Lemelson in honor of the establishment of the Lemelson Center and the first Innovative Lives Program (a series of lecture-demonstrations by American inventors and entrepreneurs for young people--by Hildreth "Hal" Walker. Hal Walker discusses his background and how he became an inventor. With John Travis, a chemist from the National Institute of Standards and Technology, Walker demonstrates the properties and applications of lasers, including measuring the distance to the moon and voice communications. Walker developed laser equipment that projected images of the moon back to the earth during the 1969 Apollo moon walk.
Arrangement:
Collection is arranged into four series.

Series 1: Original videos

Series 2: Master videos

Series 3: Reference videos

Series 4: Photographs
Biographical / Historical:
Hal Walker was born in 1933 in Louisiana. In 1951, he joined the Navy and served for four years as a qualified electrician's mate. In 1955, Walker joined Douglas Aircraft Company installing radar systems and at the same time began taking classes at L.A. City College. Soon after joining Douglas Aircraft, a series of layoffs occurred and Walker joined RCA working with the Ballistic Missile Early Warning System (BMEWS). He continued to sharpen his technical and managerial skills developing industrial and medical uses for lasers, plasma, quantum physics, and holography. By 1981, Walker joined Hughes Aircraft, the organization that brought Laser Target Designator Systems (LTDs) to the United States Army's weapons inventory. Walker retired from Hughes Aircraft in 1989 and with his wife, Dr. Bettye Davis Walker, founded A-MAN, the African American Male Achievers Network, Inc. Science Discovery Learning Center. A-MAN's mission is to utilize Science, Technology, Engineering and Mathematics (STEM)-related projects as a motivational tool and advance the educational achievement, and the intellectual and career development of African-American, Latino and other minority students pre-K thru 12thgrades.
Provenance:
Created by the Jerome and Dorothy Lemelson Center for the Study of Invention and Innovation in 1995.
Restrictions:
Collection is open for research.
Rights:
Collection items available for reproduction, but the Archives Center makes no guarantees concerning copyright restrictions. Other intellectual property rights may apply. Archives Center cost-recovery and use fees may apply when requesting reproductions. Signed copies of releases for Hal Walker and Mark Lee Stephens on file.
Topic:
Electric engineering -- 1980-2000  Search this
Inventors -- 1950-2000  Search this
Automobiles, Electric  Search this
Lasers  Search this
Inventions -- 20th century  Search this
Optics  Search this
Physics -- 20th century  Search this
African American inventors -- 20th century  Search this
Aerospace engineers  Search this
Aerospace industries  Search this
Photographs  Search this
Genre/Form:
Interviews -- 1980-2000
Lectures -- 1990-2000
BetaCam SP (videotape format)
Videotapes
Oral history -- 1990-2000
Slides
Citation:
Hal Walker Innovative Lives Presentation, Archives Center, National Museum of American History.
Identifier:
NMAH.AC.0602
See more items in:
Hal Walker Innovative Lives Presentation
Archival Repository:
Archives Center, National Museum of American History
EDAN-URL:
ead_collection:sova-nmah-ac-0602

Subhendu Guha Innovative Lives Presentation

Creator:
Jerome and Dorothy Lemelson Center for the Study of Invention and Innovation.  Search this
Guha, Subhendu  Search this
Names:
United Solar Systems Corporation.  Search this
Berger, Sondra  Search this
Extent:
0.5 Cubic feet (3 boxes)
Type:
Archival materials
Collection descriptions
Oral history
Videotapes
Interviews
Photographs
Date:
1998.
Summary:
This collection contains original, master, and reference videos documentingSubhendu Guha, inventor of the solar shingle.
Scope and Contents:
This collection contains original, master, and reference videos and photographs and transcripts for select footage from the Subhendu Guha Innovatibve Lives Presentation.
Arrangement:
Collection divided into three series.

Series 1: Original videos, 1998

Series 2: Master videos, 1998

Series 3: Reference videos, 1998

Series 4: Photographs, 1998
Biographical / Historical:
Subhendu Guha was born in Calcutta, India. He studied physics at Presidency College and later did graduate work at the University of Calcutta. Guha earned his Ph.D from the University of Calcutta in 1968 and joined the Tata Institute of Fundamental Research in Bombay, India. At the Tata Institute, Guha investigated certain properties of semiconductors. He became interested in the use of semiconductors to convert sunlight into electricity. The conversion of sunlight to electricity is known as photovoltaics. Guha's concern for environmental and societal problems led him to focus on amorphous silicon, an element found in sand that can be applied as a thin film to produce photovoltaic material. This research led Guha to add hydrogen in the production process, which made a more useful amorphous silicon . Practical applications for Guha's work led him to Energy Conversion Devices (ECD) in the United States. ECD promoted the use of solar energy for a variety of applications. Ultimately, Guha joined an ECD joint company, United Solar Systems to manufacture solar cells. His research led him to produce a photovoltaic panel that is seven feet long and a foot wide, is lightweight, flexible, rugged, durable, and is easy to install with conventional panels. The panels were innovative because of their design, materials, and production process. Manufacturing begins with stainless steel that is washed to remove surface dirt. Two layers of reflective coating are then applied followed by layers of amorphous silicon and amorphous silicon-germanium alloys. Each layer absorbs a different photon-energy wave length. The panels can be mounted on a roof with nails. Wires are then dropped from the panels into a building where they are hooked to the buildings electrical boxes to channel energy to circuits. The flexible solar shingle is manufactured by United Solar Systems Corporation of Troy, Michigan.
Provenance:
This collection was created by the Innovative Lives Program of the Jerome and Dorothy Lemelson Center for the Study of Invention and Innovation on October 21, 1998. The Innovative Lives series brings young people and American inventors together to discuss inventions and the creative process and to experiment and play with hands-on activities related to each inventor's product.
Restrictions:
Collection is open for research.
Rights:
Collection items available for reproduction, but the Archives Center makes no guarantees concerning copyright restrictions. Other intellectual property rights may apply. Archives Center cost-recovery and use fees may apply when requesting reproductions.
Topic:
Photovoltaic cells -- 1960-2000  Search this
Solar energy -- 1960-2000  Search this
Solar energy  Search this
Shingles -- 1960-2000  Search this
Photovoltaic power generation -- 1960-2000  Search this
Electricity -- 1960-2000  Search this
Inventions -- 1950-2000  Search this
Genre/Form:
Oral history -- 1990-2000
Videotapes -- 1990-2000
Interviews -- 1980-2000
Photographs
Citation:
Subhendu Guha Innovative Lives Presentation, 1998, Archives Center, National Museum of American History.
Identifier:
NMAH.AC.0668
See more items in:
Subhendu Guha Innovative Lives Presentation
Archival Repository:
Archives Center, National Museum of American History
EDAN-URL:
ead_collection:sova-nmah-ac-0668

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