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Tambourine

Culture/People:
Non-Indian  Search this
Collector:
Elayne Zorn (Elayne Leslie Zorn), Non-Indian, 1952-2010  Search this
Previous owner:
Elayne Zorn (Elayne Leslie Zorn), Non-Indian, 1952-2010  Search this
Donor:
Gavriel Cutipa-Zorn, Non-Indian/Quechua  Search this
Object Name:
Tambourine
Media/Materials:
Wood, cow rawhide, metal
Techniques:
Commercially produced/manufactured
Dimensions:
20.0 x 63.0 x 4.8 cm
Object Type:
Music and Sound
Place:
USA (inferred)
Date created:
1980-2000
Catalog Number:
26/8210
Barcode:
268210.000
See related items:
Non-Indian
Music and Sound
Data Source:
National Museum of the American Indian
EDAN-URL:
edanmdm:NMAI_392741

Drumstick

Culture/People:
probably Non-Indian (attributed)  Search this
Collector:
Elayne Zorn (Elayne Leslie Zorn), Non-Indian, 1952-2010  Search this
Previous owner:
Elayne Zorn (Elayne Leslie Zorn), Non-Indian, 1952-2010  Search this
Donor:
Gavriel Cutipa-Zorn, Non-Indian/Quechua  Search this
Object Name:
Drumstick
Media/Materials:
Wood
Techniques:
Commercially produced/manufactured
Dimensions:
40.0 x 5.8 cm
Object Type:
Music and Sound
Place:
USA (inferred)
Date created:
1980-2000
Catalog Number:
26/8211
Barcode:
268211.000
See related items:
Non-Indian
Music and Sound
Data Source:
National Museum of the American Indian
EDAN-URL:
edanmdm:NMAI_392745

Harry Sternberg papers

Creator:
Sternberg, Harry, 1904-2001  Search this
Names:
Art Students League (New York, N.Y.) -- Faculty  Search this
Idyllwild School and Museum for the Arts -- Faculty  Search this
Blume, Peter, 1906-1992  Search this
Evergood, Philip, 1901-1973  Search this
Kent, Rockwell, 1882-1971  Search this
Secunda, Arthur  Search this
Siqueiros, David Alfaro  Search this
Walker, Hudson D. (Hudson Dean), 1907-1976  Search this
Warner, Malcolm, 1953-  Search this
Wickey, Harry  Search this
Zigrosser, Carl, 1891-  Search this
Extent:
3.4 Linear feet
0.553 Gigabytes
Type:
Collection descriptions
Archival materials
Gigabytes
Video recordings
Notes
Manuscripts
Interviews
Scrapbooks
Drafts (documents)
Sound recordings
Photographs
Sketchbooks
Drawings
Date:
1927-2000
Summary:
The papers of New York City and California painter, printmaker, and teacher Harry Sternberg date from 1927 to 2000 and measure 3.4 linear feet and 0.553 GB. The collection documents Sternberg's career as an artist and art instructor through scattered biographical material, correspondence with friends, artists, collectors, curators, art organizations, universities, and galleries, writings by Sternberg and others, exhibition catalogs and announcements, news clippings, and other printed and digital material. Also found are photographs of Sternberg and his artwork, two sketchbooks and three loose drawings by Sternberg, audio visual recordings, and one scrapbook.
Scope and Content Note:
The papers of New York City and California painter, printmaker, and teacher Harry Sternberg date from 1927 to 2000 and measure 3.4 linear feet and 0.553 GB. The collection documents Sternberg's career as an artist and art instructor through scattered biographical material, correspondence with friends, artists, collectors, curators, art organizations, universities, and galleries, writings by Sternberg and others, exhibition catalogs and announcements, news clippings, and other printed and digital material. Also found are photographs of Sternberg and his artwork, two sketchbooks and three loose drawings by Sternberg, audio visual recordings, and one scrapbook.

Biographical material includes an interview of Sternberg conducted by art curator Malcolm Warner, two ledgers documenting business activities, scattered financial and legal documents, and files regarding a few of his projects, including the film "Many Worlds of Art". Sternberg's personal and professional correspondence is with friends, artists, including Harry Wickey, Rockwell Kent, Philip Evergood, and Peter Blume, collectors and curators such as Hudson Walker and Carl Zigrosser, and art organizations, universities, and galleries.

The small number of writings by Sternberg in this collection includes drafts of articles and lectures, a manuscript for a book on etching, and notes. Writings by others consists of draft writings about Sternberg, draft exhibition catalogs, and writings by the artists Arthur Secunda and David Alfaro Siqueiros. Over one-third of this collection is printed material, including exhibition catalogs and announcements, news clippings, books written by Sternberg, school publications, and material regarding art events.

Also found are photographs of Sternberg in his studio, with students, with his wife Mary, and at the Idyllwild School. Other photographs include group photographs of Art Students League faculty as well as photographs of exhibitions, murals, and artwork. The collection also contains original artwork including two sketchbooks and three loose drawings by Sternberg and one scrapbook of news clippings and exhibition materials. Audio and video materials include several interviews of Sternberg and a video copy of his film "Many Worlds of Art".
Arrangement:
The collection is arranged into 8 series:

Series 1: Biographical Material, 1927-2000 (Box 1, OV 5; 0.3 linear feet)

Series 2: Correspondence, 1928-2000 (Box 1; 0.3 linear feet)

Series 3: Writings, circa 1940s-2000 (Box 1, 4; 0.2 linear feet)

Series 4: Printed Material, 1933-2000 (Box 1-3; 1.2 linear feet)

Series 5: Photographs, circa 1930s-1998 (Box 3, 4; 0.3 linear feet)

Series 6: Artwork, circa 1928-1980s (Box 3, OV 5; 0.2 linear feet)

Series 7: Audio Visual Material, circa 1980s-2000 (Box 3; 0.5 linear feet, ER01; 0.553 GB)

Series 8: Scrapbook, 1929-1958 (Box 4; 0.2 linear feet)
Biographical Note:
Harry Sternberg (1904-2001) was a New York painter, muralist, printmaker, etcher, teacher, and political activist who relocated to California in 1957.

Harry Sternberg was born in 1904 in the Lower East Side of New York City and grew up in Brooklyn. As a child he attended his school art club where he met and became lifelong friends with artists Peter Blume and Philip Reisman. He took free Saturday art classes at the Brooklyn Museum of Art for two years and attended the Art Students League part time from 1922 to 1927 where he studied with George Bridgman. In 1926 he shared a studio with Philip Reisman where they received private instruction in etching from Harry Wickey. Sternberg began exhibiting his etchings and intermittently had drawings published in New Masses, a prominent American Marxist publication. In the late 1920s he became friends with Hudson Walker who also became a major collector of his work. In 1933 Sternberg was hired as instructor of etching, lithography, and composition at the Art Students League and continued teaching there for the next 33 years. Also around this time he became politically active in artist rights organizations, serving on the planning committee to create the American Artists' Congress and later serving as an active member of the Artists Equity Association. In 1935 he became the technical advisor of the Graphic Art Division of the Federal Art Project. From 1937 to 1939 he completed three federal mural commissions. His first mural Carrying the Mail was created for the Sellersville, Pennsylvania post office in 1937. His most famous mural Chicago: Epoch of a Great City was painted for the Lakeview post office in Chicago. It depicts the history of the city and its workers, particularly life for the workers in Chicago's stockyards and steel mills.

During the 1940s Sternberg remained very active in arts organizations, as one of the founders of the National Serigraph Society and a member of the Committee on Art and Education in Society. In 1942 he published the first of five books on printing. Sternberg had his first retrospective in 1953 at ACA Galleries, and in 1957 he taught summer painting courses at the Idyllwild School of Music and the Arts in California. He continued teaching in the summers there from 1960 to 1967 and 1981 to 1989. Suffering from lung disease, Sternberg moved with his wife, Mary, to Escondido, California in 1966 in hopes that the climate would improve his health. In 1972 he was elected to the American Academy and Institute of Arts and Letters. During the 1970s and 1980s Sternberg traveled extensively throughout the US and Mexico where he found new inspiration for his artwork. He continued teaching, exhibiting, and creating new work until his death in 2001.
Related Material:
Also found in the Archives of American Art are the May Konheim papers concerning Harry Sternberg, 1934-1981, and an oral history interview of Harry Sternberg, conducted March 19, 1999, October 8, 1999, and January 7, 2000, by Sally Yard for the Archives of American Art
Provenance:
The Harry Sternberg papers were donated by Sternberg in several installments from 1967 to 2001.
Restrictions:
Use of original papers requires an appointment.
Rights:
The Harry Sternberg papers are owned by the Archives of American Art, Smithsonian Institution. Literary rights as possessed by the donor have been dedicated to public use for research, study, and scholarship. The collection is subject to all copyright laws.
Topic:
Printmakers -- California  Search this
Printmakers -- New York (State) -- New York  Search this
Educators -- California  Search this
Painting, American  Search this
Painters -- California  Search this
Educators -- New York (State) -- New York  Search this
Artists' studios -- Photographs  Search this
Painters -- New York (State) -- New York  Search this
Genre/Form:
Video recordings
Notes
Manuscripts
Interviews
Scrapbooks
Drafts (documents)
Sound recordings
Photographs
Sketchbooks
Drawings
Citation:
Harry Sternberg papers, 1927-2008. Archives of American Art, Smithsonian Institution.
Identifier:
AAA.sterharr
See more items in:
Harry Sternberg papers
Archival Repository:
Archives of American Art
EDAN-URL:
ead_collection:sova-aaa-sterharr

Eyepatch worn by Slick Rick

Created by:
Unidentified  Search this
Subject of:
Slick Rick, British American, born 1965  Search this
Medium:
cloth and elastic
Dimensions:
H x W x D: 2 3/8 × 3 1/8 × 9 1/2 in. (6 × 7.9 × 24.1 cm)
Type:
patches (costume accessories)
costume accessories worn
Place collected:
Bronx, New York City, New York, United States, North and Central America
Date:
1980s - 2000s
Topic:
African American  Search this
Clothing and dress  Search this
Hip hop (Music)  Search this
Credit Line:
Collection of the Smithsonian National Museum of African American History and Culture, Gift of Ricky Walters, professionally known as Slick Rick
Object number:
2014.203.9
Restrictions & Rights:
No Known Copyright Restrictions
See more items in:
National Museum of African American History and Culture Collection
Classification:
Clothing-Costume
Exhibition:
Musical Crossroads
On View:
NMAAHC (1400 Constitution Ave NW), National Mall Location, Culture/Fourth Floor, 4 053
Data Source:
National Museum of African American History and Culture
EDAN-URL:
edanmdm:nmaahc_2014.203.9
Additional Online Media:

N W Ayer Advertising Agency Records

Creator:
Ayer (N W) Incorporated.  Search this
Names:
American Telephone and Telegraph Company -- Advertisements  Search this
Cunningham & Walsh.  Search this
Hixson & Jorgenson  Search this
United Air Lines, Inc. -- Advertisements  Search this
Ayer, Francis Wayland  Search this
De Kooning, Willem, 1904-  Search this
O'Keeffe, Georgia, 1887-1986  Search this
Extent:
270 Cubic feet (1169 boxes )
7 Film reels
Type:
Collection descriptions
Archival materials
Film reels
Business records
Interviews
Oral history
Print advertising
Proof sheets
Proofs (printed matter)
Scrapbooks
Trade literature
Tear sheets
Advertisements
Date:
1817-1851
1869-2006
Summary:
Collection consists of records documenting one of the oldest advertising agencies created in Philadelphia. The company then moves to New York and expanses to international markets. During its history NW Ayer & Sons acquires a number of other advertising agencies and is eventually purchased. The largest portion of the collection is print advertisements but also includes radio and television. NW Ayer is known for some of the slogans created for major American companies.
Scope and Contents:
The collection consists primarily of proof sheets of advertisements created by NW Ayer & Son, Incorporated for their clients. These materials are in series one through thirteen and consist primarily of print advertisements. There are also billboards, radio and television commercials. The advertisements range from consumer to corporate and industrial products. The majority of the advertisements were created for Ayer's New York, Chicago, Los Angeles and international offices. Printed advertisements created by Cunningham & Walsh, Hixson & Jorgensen and Newell-Emmett are also included among these materials. Researchers who are interested in records created by Ayer in the course of operating an advertising agency will find these materials in Series fourteen-nineteen.

Series fourteen consists of advertisements created by NW Ayer & Son to promote their services to potential clients.

Series fifteen are scrapbooks of some of the earliest advertisements created by the company. Series sixteen are publications. Some of the publications were created by Ayer while others were about Ayer or the advertising industry in general. Provides good background materials and puts the company in perspective. Series eighteen are the legal records. Materials relating to employees including photographs, oral histories etc. are found in series nineteen.

Series twenty is one of the smallest amounts of materials and includes information relating to the history of NW Ayer & Son.

The container lists for series one-thirteen are part of a database and are searchable. The list has been printed for the convenience of the researcher and is included in this finding aid. Series fourteen-twenty container lists are also a part of the finding aid but are not in a searchable format.

Series 1, Scrapbooks of Client Advertisements, circa 1870-1920, is arranged into three boxes by chronological date. There are two bound scrapbooks and one box of folders containing loose scrapbook pages. NW Ayer & Son compiled an assortment of their earliest ads and placed them into scrapbooks. Besides the earliest advertisements, the scrapbooks contain requests to run advertisements, reading notices and listings of papers Ayer advertised in. The early advertisements themselves range from medical remedies to jewelry to machines to clothing to education and more. Most of the advertisements in the bound scrapbooks are dated.

Series 2, Proofsheets, circa 1870-1930, NW Ayer was fond of creating scrapbooks containing proofsheets. The series contains proofsheets created between 1892 and 1930, organized into 526 boxes. For convenience of storage, access and arrangement, the scrapbooks were disassembled and the pages placed in original order in flat archival storage boxes. The proofsheets are arranged by book number rather than client name. Usually the boxes contain a listing of the clients and sometimes the dates of the advertisements to be found within the box.

Series 3, Proofsheets, circa 1920-1975, is organized into 532 oversize boxes, and contain proofsheets and tearsheets created between 1920 and 1972. Within this series, materials are arranged alphabetically by company name (occasionally subdivided by brand or product), and thereunder chronologically by date of production. Many major, national advertisers are represented, including American Telephone & Telegraph, Armour Company, Canada Dry, Cannon Mills, Carrier Corporation, Domino Sugar, Caterpillar tractor company, Ford Motor Company, General Electric, Goodyear, Hills Bros. Coffee, Ladies Home Journal, National Dairy, Plymouth (Chrysler Corporation), Steinway, TV Guide, United Airlines and the United States Army. Also contained in this series are three scrapbooks of client advertisements including Canada Dry, Ford Motor, and Victor Talking Machine.

Series 4, 2001 Addendum, circa 1976-2001, is organized into ninety three oversized boxes,one folder and contains proofsheets for select Ayer clients, created between 1975 and 2001. Within this series, materials are arranged alphabetically by client name and there under chronologically by date of production. Major national advertisers represented include American Telephone & Telegraph, Avon, the United States Army, DeBeers Consolidated Diamond Mines, Dupont, TV Guide, Sealtest, Kraft Foods, Gillette, General Motors, Cannon Mills.

Series 5, Billboards, circa 1952-1956, consists of mounted and un-mounted original art/mock-ups. Twenty-two pieces of original art created as mock-ups for Texaco billboards.

Series 6, Film and Video Commercials, 1967-1970,

Series 7, Radio and Television Materials, 1933-1993, undated, is arranged into eight boxes and includes radio scripts, television scripts, and story boards for commercials.

Subseries 7.1, Scripts and storyboards for Radio and Television Commercials, dates Scripts for radio and television commercials includes title, date, length of commercial, advertising agency, client information

NW Ayer's radio and television materials mainly focus on the American Telegraph and Telephone account. Some of Ayer's materials relate to Bell Telephone Hours.

Storyboards are used in television and film to assist the director in working with crew to tell the story. To show the viewer through the use of figures, visual effects and camera angles. When directors first start thinking about their storyboard they create a story in their mind. They think of all the camera angles, visual effects and how the figures will interact in their mind. They try to create an extraordinary story in their head to attract the viewer (YOU) In order for the storyboard to be entirely effective it can't be a passive document. When done properly, a storyboard serves as a central design, meeting the needs of many team members including graphics artists, video personnel and programmers.

Another function of a storyboard is to help the team communicate during the training development process. This communication is very important in working with a large team as in the movie King, produced in 1996. Figures help the director explain to the crew how they are going to record the film and how to present it to the audience. Sometimes the director wants special effects to be added to the film, but his budget might not be that big so the director will have to change the story to fit their budget.

The Visual Effects are an important part in the storyboards it adds a special touch of creativity to your film. Camera angles are an important expects in your film because the camera angles determine where the viewing audience will look. If you want your audience to look at a certain object you must turn their attention to it by focusing on that object and maybe you might try blocking something out. Then you will have your audience's attention and you may do whatever else you have to, it could be scaring them are just surprising them or whatever you do.

Also included is talent information and log sheets relating to the storage of the commercials.

Bell Telephone Hour Program, 1942-[19??], The Bell Telephone Hour, also known as The Telephone Hour, was a five minute musical program which began April 29, 1940 on National Broadcasting Company Radio and was heard on NBC until June 30, 1958. Sponsored by Bell Telephone showcased the best in classical and Broadway music, reaching eight to nine million listeners each week. It continued on television from 1959 to 1968.

Earlier shows featured James Melton and Francia White as soloists. Producer Wallace Magill restructured the format on April 27, 1942 into the "Great Artists Series" of concert and opera performers, beginning with Jascha Heifetz. Records indicate that the list of talents on the program included Marian Anderson, Helen Traubel, Oscar Levant, Lily Pons, Nelson Eddy, Bing Crosby, Margaret Daum, Benny Goodman, José Iturbi, Gladys Swarthout and .The series returned to radio in 1968-1969 as Bell Telephone Hour Encores, also known as Encores from the Bell Telephone Hour, featuring highlights and interviews from the original series.

National Broadcasting television specials sponsored by the Bell System, 1957-1987includes information relating to Science series, Bell system Theshold Series, Bell telephone hour and commercial and public sponsored programs

Series 8, Chicago Office Print Advertisements, 1954-1989, is arranged alphabetically by the name of the client in ninety boxes and six oversize folders. Clients include Illinois Bell Telephone (1955-1989), Microswitch (1969-1989), Teletype (1975-1984), John Deere (1974-1989) and Caterpillar (1966-1972) are particularly well represented. Other clients of interest include Dr. Scholl's shoes (circa 1968-1972), the Girl Scouts (1976-1980), Sunbeam Personal Products Company (1973-1981), Bell and Howell (1974-1983) and Alberto Culver shampoos (1967-1971), Honeywell, Incorporated, Blue Cross and Blue Shield Associations, Kraft, Incorporated, Sears, Roebuck and Company, and YMCA.

Series 9, Los Angeles Office Materials, 1950s-1987, include printed advertisements created by this office and information relating to the employees.

Subseries 9.1, Print Advertisements, 1977-1987, printed advertisements arranged in one box alphabetically by client. There is a sparse sampling of clients from this particular Ayer branch office. The majority of the advertisements contained within this series are from Pizza Hut (1986-1987). Also included are Computer Automation (1977-1978), State of the Art, Incorporated (1982) and Toshiba (1986).

Subseries 9.2, Personnel Files, 1950s-1970s, includes cards of employees who worked in the Los Angeles office. Information on the cards includes name, address, telephone number, birthday, date hired, departure date and why (retired, terminated, resigned, etc) and position. Not all cards have all information. There is also a photograph of the employees on the cards.

Series 10, Foreign Print Advertisements, 1977-1991, undated, NW Ayer maintained partnerships with international companies such as Sloanas Ayer in Argentina, Connaghan & May Paton Ayer in Australia, Moussault Ayer in Belgium, NW Ayer, LTD. in Canada, GMC Ayer in France, Co-Partner Ayer in Germany, Wong Lam Wang in Hong Kong, MacHarman Ayer in New Zealand, Grupo de Diseno Ayer in Spain, Nedeby Ayer in Sweden, and Ayer Barker in United Kingdom. This group of material is a small sampling of advertisements created from these International offices. It is arranged alphabetically by client. There are quite a few automobile advertisements (i.e. Audi, Fiat, General Motors, Mercedes-Benz, and Volkswagen). In addition there are numerous advertisements for various personal items from MacLean's toothpaste to Quick athletic shoes to Labello lip balm, etc. Most of the advertisements have the creator's name printed on the advertisements.

Series 11, Cunningham & Walsh, Incorporated Materials, 1915-1987, undated contains 98 boxes 11 folders materials from the New York advertising agency acquired by NW Ayer in the 1960s. The company began with Newel-Emmett, an agency of nine men which broke up in 1949. Two of the men Fred Walsh and Jack Cunningham formed this agency in bearing their names in 1950. The agency created "let your fingers for the walking campaign for American Telephone & Telegraph, Mother Nature for Chiffon, and Mrs. Olson for Folgers's coffee and let the good times roll for Kawasaki motorcycle. In 1986, NW Ayer Incorporated purchased Cunningham & Walsh Incorporated.

Subseries 11.1, Print Advertisements, 1915-1987, are contained in ninety eight boxes of primarily print advertisements arranged alphabetically by client name. Clients that are particularly well represented are Graybar (electrical implements, circa1926-1937), Johns-Manulle (circa1915-1971), Smith and Corono typewriters (circa 1934-1960), Sunshine Biscuit Company (circa 1925-1961), Texaco Company (circa 1936-1961), Western Electric (circa 1920- 1971) and Yellow Pages (circa 1936-1971). Cunningham and Walsh also represented several travel and tourism industry clients, including Cook Travel Services (circa 1951-1962), Italian Line (circa 1953-1961), Narragansett and Croft (circa 1956-1960) and Northwest Airlines (circa 1946-1955). There are photographs of Texaco advertisements dating from 1913-1962. There is also a scrapbook of advertisements from the Western Electric Company dating from 1920-1922.

Subseries 11.2, Radio and Television Advertisements, 1963-1967, consist of materials created for Western Electric. Materials are arranged in chronological order.

Subseries 11.3, Company Related Materials, 1962-1986, undated include client lists, information relating to NW Ayer purchase and annual report 1962.

Series 12, Hixson & Jorgensen Materials, 1953-1971, a Los Angeles advertising company, merged with Ayer in 1969. This series is housed in one box. Within the box are four scrapbooks and folders with a hodgepodge of materials relating to advertising. Of most interest are the scrapbooks. Two scrapbooks deal with Hixson and Jorgensen's self promotion ad campaign "the right appeal gets action" (1953-1957). The other two scrapbooks contain news clippings about the company and its activities (1959-1971).

Series 13, Newell-Emmet, 1942-1957, founded in 1919 and governed in the 1940s by a partnership of nine men. The partnership broke up in 1949 when the men went their separate ways. The materials consist of print advertisements for one of client, Permutit Company, a water conditioning company. The materials are arranged in one box in chronological order.

Series 14, House Print Advertisements, 1870-1991, 16 boxes consists of advertisements or self-promotion advertisements to campaign for new clients. The series is arranged chronologically by date into fifteen boxes. Within the series are two scrapbooks containing self promotion ads from 1888-1919 and 1892-1895. Numerous house ads relate to Ayer's "Human Contact" campaign. In addition to the self promotion ads, Ayer ran advertisements expounding about particular concepts or themes for example, one month the concept would "understand" while another month would be "teamwork" and yet another would be on "imagination". Some of the self promotion ads target specific groups like Philadelphia businessmen. Other advertisements incorporate the fine arts.

Series 15, Scrapbooks, 1872-1959, relates to company events, records and news clippings about Ayer's history. The six boxes are arranged by chronological date. Two of the boxes focus solely on the death of founder F.W. Ayer (1923). Another box houses a scrapbook that showcases Ayer's annual Typography Exhibition (1931-1959). One box contains a scrapbook that specifically deals with correspondences relating to Ayer's advertising. Yet another box's contents are folders of loose pages from scrapbooks that have newspaper clippings, order forms, correspondences and other company records. In one box, a bound scrapbook houses a variety of materials relating to Ayer and advertising (i.e. newspaper clippings, competitor's advertisements, NW Ayer's advertisements, correspondences for advertisements, clippings regarding the "theory of advertising."

Series 16, Publications, 1849-2006, are housed in thirty four boxes and are arranged into three main categories.

Subseries 16.1, House Publications, 1876-1994, covers diverse topics; some proscriptive works about the Ayer method in advertising, some commemorating people, anniversaries or events in the life of the agency. Materials consist of scattered issues of the employee newsletter The Next Step 1920-1921. The materials are arranged in chronological order by date of publication. Ayer in the News, The Show Windows of an Advertising Agency, 1915, book form of advertisements published on the cover of Printer's Ink, highlighting Ayer's relations with advertisers. The Story of the States, 1916, Reprint in book form of a series of articles published in Printer's Ink for the purpose of adding some pertinent fact, progressive thought and prophetic vision to the Nationalism of Advertising highlights major businesses, manufacturer, natural resources and other qualities or attractions of each state. The Book of the Golden Celebration, 1919, includes welcome address and closing remarks by founder F. Wayland Ayer, The Next Step, 1920 employee newsletter with photographs, employee profiles, in-house jokes, etc., Advertising Advertising: A Series of Fifty-two Advertisements scheduled one time a week. Twenty-seven, thirty and forty inches, a day of the week optional with publisher, 1924

Subseries 16.2, Publications about NW Ayer, 1949-2006, includes a book first published in 1939. Includes articles, documenting events and is arranged chronologically by date of publication.

Subseries 16.3, General Publications about Advertising, 1922-1974, are arranged chronologically by date of publication and relate primarily to the history of advertising.

Subseries 16.4, Publications about Other Subjects, 1948-1964, include four books about the tobacco industry primarily the history of the American Tobacco Company and Lorillard Company from the Cunningham and Walsh library.

Series 17, Business Records, circa 1885-1990s

Subseries 17.1, Contracts, 1885-1908, undated, are arranged alphabetically and span from 1885-1908. The majority of the contracts are with newspaper and magazine publishers from around the country.

Subseries 17.2, General client information, 1911-1999, undated, including active and cancelled lists with dates, client gains, historical client list, (should move this to series 20) Ayer Plan User Guide Strategic Planning for Human Contact, undated

Subseries 17.3, Individual Client Account Information, 1950s-1990s, undated, contain information used by Ayer to create advertisements for some of its clients. American Telephone &Telegraph Corporate Case History, American Telephone &Telegraph Corporate advertisement memo, commissioned artists for DeBeers advertisements, DeBeers information relating to the creative process and photography credits, a case history for DeBeers Consolidated Mines, Ltd., The Diamond Engagement Ring, Managing Communication at all levels, DuPont publications, JC Penny Marketing Communication Plan Recommendation, Leaf, Incorporated, Saturn presentation, and USAREC oral presentation.

Subseries 17.4, Potential Clients, 1993, includes grouping has a questionnaire sent to Ayer by a potential client. Questionnaire response for Prudential Securities, 1993 Prudential Securities advertising account review, 1993.

Subseries 17.5, Financial Records, 1929-1938, includes balance sheet, 1929 May 1 Balance sheet and adjustments Consolidated statement of assets and liabilities, Expenses 191936-37 Business review and expenses, 1937 and 1938 Business review and expenses comparative statement, 1937 and 1938.

Series 18, Legal Records, circa 1911-1982, Ayer's legal records are arranged by twelve subject groupings within four boxes. The twelve groupings are advertising service agreements (circa 1918-1982), bylaws, copyright claims, correspondences, international correspondences, dissolution of trusts, stock information, agreements between partners, incorporation materials, reduction of capital, property information and miscellaneous materials. The bulk of the materials are the advertising service agreements. These agreements are between Ayer and their clients and state the services Ayer will offer and at what cost. The bylaws are Ayer's company bylaws from 1969 and 1972. The copyright claims are certificates stating Ayer's ownership over certain published materials (i.e. "Policy", Media Equalizer Model, and Don Newman's Washington Square Experiment). The correspondences relate to either the voting trust and receipts for agreement or the New York Corporation. The international correspondences are from either Ayer's Canadian office or London office. The dissolutions of trusts contains materials about the dividend trust of Wilfred F. Fry, the investment trust of Winfred W. Fry, the voting trust, and the New York corporation. The stock information has stock certificates and capital stock information. The agreements between partners (1911-1916) specify the terms between F.W. Ayer and his partners. The incorporation materials (circa 1929-1977) deal with Ayer advertising agency becoming incorporated in the state of Delaware. The reduction of capital grouping is a notification that shares of stock have been retired. The property information grouping contains property deeds and insurance policy (circa 1921-1939), a property appraisal (1934), and a bill of sale (1948). The miscellaneous grouping contains a house memo regarding a set of board meeting minutes and a registry of foreign companies in Commonwealth of Pennsylvania (1929-1954).

Subseries 18.1, Advertising Service Agreements, 1918-1982

Subseries 18.2, Bylaw Materials, 1969-1972

Subseries 18.3, Copyright Claims, 1962-1969

Subseries 18.4, Correspondence, 1928-1933

Subseries 18.5, International Office Correspondence, 1947-1948

Subseries 18.6, Dissolution of Trusts, 1934-1937

Subseries 18.7, Stock Information, 1934-1974

Subseries 18.8, Agreements between Partners, 1911-1916

Subseries 18.9, Incorporation Materials, 1929-1977

Subseries 18.10, Certificates of Reduction of Capital, 1937; 1975

Subseries 18.11, Property Information, 1921-1948

Subseries 18.12, Miscellaneous Materials, 1929-1977

Series 19, Personnel Records, circa 1889-2001, are arranged into eight groupings within eight boxes. The groupings are employee card files, photographs, Ayer alumni, biographies, speeches, recollections, oral histories, and miscellaneous. Typed manuscript of book A Copy Writer Speaks by George Cecil, NW Ayer, Incorporated copy head 1920s-1950s

Subseries 19.1, Employee card files, circa 1892-1915; 1929-1963, consists of index cards with the name, age, job title, date and wage increases, date of hire/fire, as well as remarks about the employee's service and/or reasons for seeking or leaving the job. Materials are arranged alphabetically by the last name of the employee within three boxes.

Subseries 19.2, Photographs, circa 1924-1984, undated, are housed in two boxes. The photographs grouped together by subjects i.e. personnel, company events, Ayer buildings, and miscellaneous. This grouping primarily consists of personnel photographs. Includes a glass plate negative dated 1924 of NW Ayer.

Subseries 19.3, Ayer Alumni, circa 1989-98, include employees who have left Ayer. There is a listing of Ayer "graduates" and their current job. Emeritus, Ayer's alumni newsletter 1989-1996, makes up the majority of materials in this grouping. The newsletter keeps the alumni up to date with the happenings of Ayer and what has become of former Ayer employees. Emeritus is a quarterly newsletter devoted to the activities, thoughts and feelings of Ayer alumni a body of people who consists of retirees and former employees.

Subseries 19.4, Biographical Information, circa 1889-1994, undated, prominent members of Ayer's operations had biographical sketches completed of them. This was true for the bio sketches of Robert Ervin, Louis T. Hagopian, and George A. Rink. There is a substantial file on Dorothy Dignam ("Mis Dig"), a leading woman in the advertising world from the 1930s to the 1950s. Also of interest is a video ("The Siano Man") compiled by Ayer employees to commemorate Jerry Siano's retirement from Ayer in 1994. The series is arranged alphabetically by last name.

Subseries 19.5, Speeches, circa 1919-1931; 1975, contains speeches made by Wilfred W. Fry and Neal W. O'Connor. Wilfred W. Fry had various speaking engagements connected with Ayer. Contained in this group is a sampling of his speeches from 1919 to 1931. Neal O'Connor's speech "Advertising: Who Says It's a Young People's Business" was given at the Central Region Convention for the American Association of Advertising Agencies in Chicago on November 6, 1975. The speeches are arranged alphabetically by the speaker's last name.

Subseries 19.6, Recollections, 1954-1984, undated, are arranged alphabetically by last name. These are recollections from Ayer employees about the company and its advertisements. Some recollections are specifically about certain types of advertisements, like farm equipment while others reflect on F. W. Ayer and the company.

Subseries 19.7, Oral History Interview Transcripts, 1983-1985; 1989-1991, include interviews with key NW Ayer personnel, conducted by Ayer alumnae Howard Davis, Brad Lynch and Don Sholl (Vice President creative) for the Oral History Program. The materials are arranged alphabetically by the last name of the interviewee.

Subseries 19.8, Oral History Interview Audio Tapes, 1985-1990, include interviews on audiotape the materials are arranged alphabetically by the last name of the interviewee.

Subseries 19.9, Internal Communications, 1993-1999, includes information sent to employees relating to retirements, management changes, awards won by the company, promotions, potential new accounts, free items, grand opening of Ayer Café, donation events, sponsorship programs, holiday schedules, discounts for employees from clients, Ayer joins MacManus Group.

Subseries 19.10, General Materials, 1940; 1970, includes agency directory entry including a list of the employees, 1970s, annual banquet program for the Curfew Club May 22, 1940 a group formed by the Philadelphia employee in 1938. It sponsored numerous sports, social and educational activities. Groups were formed in public speaking, music appreciation and a series of talks on Monday evenings title the modern woman. The front page was a series of talks for general interest. A list of officers, 1991, Twenty five year club membership, 1973 December 1, List of NW Ayer graduates, 1970, List of Officers, 1991 May 31, Obituary for Leo Lionni, 1999 October 17, List of photographers of advertisements, 2001

Series 20, Background and History Information, 1817-1999, undated includes a chronology, 1817-1990, quick reference timeline, 1848-1923, loose pages from a scrapbook containing examples of correspondence, envelopes, advertisements dating from 1875-1878; slogans coined by NW Ayer & Sons, Incorporated, 1899-1990, history of management, 1909-1923, articles and photographs about the building and art galleries, 1926-1976, publications about the Philadelphia building, 1929, pamphlet relating to memories of NW Ayer & Sons, Incorporated, 1930s-1950s, television history, 1940-1948, Article about the history of the company, 1950 January, pocket guide, 1982, AdWeek reports about standings for advertising agencies, information relating to Human Contact which is NW Ayer's Information relating to Human Contact, undated which is their philosophy on advertising.

Series 21, Materials Created by other Advertising Agencies, 1945-1978, undated, consists of print advertisements collected by Ayer from other major advertising companies. The companies include Doyle Dane Bernback, Incorporated, Leo Burnett Company, Grey Advertising Agency, D'Arcy Ad Agency, Scali, McCabe, Sloves, Incorporated and Erwin Wasey Company. The materials are arranged in alphabetical order by client and include products from Ralston Purina and Van Camp (Chicken of the Sea), Kellogg, American Export Lines and No Nonsense Fashions.

Series 22, 2010 Addendum of Print Advertisements, circa 1879s-1999, undated, includes material given to the Archives Center in 2010. It is organized into seventy one oversized boxes and contains proofsheets of print advertisements for select Ayer clients. These are arranged alphabetically by client name and include substantial quantities of materials from American Telephone &Telegraph (1945-1996), Bahamas Ministry of Tourism (1967-1987), Carrier (1971-1981), Citibank (1973-1991), DeBeers (1940s-1960s and1990s), Electric Companies Advertising Program [ECAP] (1942-1970s), General Motors (1989-1998), J.C. Penney (1983-1986), Newsweek (1966-1975), and Proctor and Gamble (1980s-1890s). There are also numerous other clients represented by smaller quantities of materials.

Subseries 22.1, Print Advertisements, 1930-1990, undated

Subseries 22.2, Print Advertisements on Glass Plate Negatives, 1879-1881, undated, include Cannon towels, Cheny Brothers silks, Cornish & Company organs and pianos, Enterprise Manufacturing Company, 1879 sad iron, an ad from Harper's Weekly 1881 for ladies clothing, Ostermoor & Company mattresses, Pear's soap, Porter's cough balsam, Steinway pianos.

Series 23, Microfilm of Print Advertisements, circa 1908-1985, consists of three boxes of printed advertisements for the American Telephone and Telegraph Company. Some of the same advertisements might also be found in series two, three and four.
Arrangement:
The collection is arranged into twenty-three series.

Series 1: Scrapbooks of Client Print Advertisements, circa 1870-1920

Series 2: Proofsheets, circa 1870-1930

Series 3: Proofsheets, circa 1920-1975

Series 4: 2001 Addendum, circa 1976-2001

Series 5: Billboards, circa 1952-1956

Series 6: Audiovisual Materials

Series 7: Radio and Television Materials, 1933-1993, undated

Series 8: Chicago Office Print Advertisements, 1954-1989

Series 9: Los Angeles Office Materials, 1950s-1987

Subseries 9.1: Printed Advertisements, 1977-1987

Subseries 9.2: Personnel Files, 1950s-1970s

Series 10: Foreign Print Advertisements, 1977-1991, undated

Series 11: Cunningham & Walsh Incorporated Materials, 1915-1987, undated

Subseries 11.1: Printed Advertisements, 1915-1987

Subseries 11.2: Radio and Television Advertisements, 1963-1967

Subseries 11.3: Company Related Materials, 1962-1986, undated

Series 12: Hixson & Jorgensen Materials, 1953-1971, undated

Series 13: Newell-Emmet, 1942-1957

Series 14: House Print Advertisements, 1870-1991

Series 15: Scrapbooks, 1872-1959

Series 16: Publications, 1849-2006

Subseries 16.1: House Publications, 1876-1994

Subseries 16.2: Publications about NW Ayer, 1949-1995

Subseries 16.3: General Publications about Advertising, 1922-2006

Subseries 16.4: Publications about other Subjects, 1948-1964

Series 17, Business Records, circa 1885-1990s

Subseries 17.1: Contracts, 1885-1908, undated

Subseries 17.2: General Client Information, 1911-1999, undated

Subseries 17.3: Individual Client Account Information, 1950s-1990s, undated

Subseries 17.4: Potential Clients, 1993

Subseries 17.5: Financial Records, 1929-1938

Series 18: Legal Records, circa 1911-1984

Subseries 18.1: Advertising Service Agreements, 1918-1982

Subseries 18.2: Bylaw Materials, 1969-1972

Subseries 18.3, Copyright Claims, 1962-1969

Subseries 18.4: Correspondence, 1928-1933

Subseries 18.5: International Office Correspondence, 1947-1948

Subseries 18.6: Dissolution of Trusts, 1934-1937

Subseries 18.7: Stock Information, 1934-1974

Subseries 18.8: Agreements between Partners, 1911-1916

Subseries 18.9: Incorporation Materials, 1929-1977

Subseries 18.10: Certificates of Reduction of Capital, 1937; 1975

Subseries 18.11: Property Information

Subseries 18.12: Miscellaneous Materials, 1929-1977

Series 19: Employee Materials, circa 1889-2001

Subseries 19.1: Employee Card files, circa 1892-1915; 1929-1963

Subseries 19.2: Photographs, circa 1924-1984, undated

Subseries 19.3: Alumni Publications, circa 1989-1998

Subseries 19.4: Biographical Information, circa 1889-1994

Subseries 19.5: Speeches, circa 1919-1931; 1975

Subseries 19.6: Recollections, 1954-1984, undated

Subseries 19.7: Oral History Interview Transcripts, 1983-1985; 1989-1991

Subseries 19.8: Oral History Audiotapes, 1985-1990

Subseries 19.9: Internal Communications, 1993-1999

Subseries 19.1: General Materials, 1940-2001

Series 20: History and Background Information about the Company, 1817-1999, undated

Series 21: Materials Created by other Advertising Agencies, 1945-1978, undated

Series 22: 2010 Addendum of Print Advertisements, circa 1879s-1990s, undated

Subseries 22.1: Print Advertisements, 1930-1990, undated

Subseries 22.2: Print Advertisements on Glass Plate Negatives, 1879-1881, undated

Series 23: Microfilm of Print Advertisements, circa 1908-1985
Biographical / Historical:
Founded in Philadelphia in 1869, NW Ayer & Son is one of the oldest and largest advertising agencies in America. For most of its history, it was the undisputed leader and innovator in the field of advertising. In 1876, NW Ayer & Son pioneered the "open contract", a revolutionary change in the method of billing for advertising which became the industry standard for the next hundred years. NW Ayer pioneered the use of fine art in advertising and established the industry's first art department. It was the first agency to use a full-time copywriter and the first to institute a copy department. The agency relocated to New York City in 1974. During its long history, the agency's clients included many "blue-chip" clients, including American Telephone & Telegraph, DeBeers Consolidated Diamond Mines, Ford Motor Company, Nabisco, R. J. Reynolds and United Airlines. However, in later years, the Ayer's inherent conservatism left the agency vulnerable to the creative revolution of the 1960s and 1970s, the advertising industry restructuring of the 1980s and the economic recession of the early 1990s. The agency was bought out by a Korean investor in 1993. In 1996, NW Ayer merged with another struggling top twenty United States advertising agency, Darcy, Masius, Benton & Bowles, under the umbrella of the McManus Group. Ayer continues to operate as a separate, full-service agency.

Through a series of buyouts and mergers, Ayer traces its lineage to the first advertising agency founded in the United States, a Philadelphia agency begun by Volney Palmer in 1841. Palmer began his career in advertising as a newspaper agent, acting as middleman between newspaper publishers and advertisers across the country. By 1849, Palmer had founded his own newspaper, V. B. Palmer's Register and Spirit of the Press, and had developed a complete system of advertising which included securing advertising space and placing ads in scores of commercial, political, religious, scientific and agricultural journals across the country. Palmer went one step further than the "space jobbers" of the day when he began offering "advertisements carefully drawn for those who have not the time to prepare an original copy." Always an enthusiastic promoter of advertising as an incentive to trade and American economic growth, Palmer promised advertisers that "every dollar paid for advertising in country newspapers will pay back twenty-fold" and encouraged skeptical consumers that "he who wishes to buy cheap should buy of those who advertise." When Palmer died in 1863, the agency was bought by his bookkeeper, John Joy, who joined with another Philadelphia advertising agency to form Joy, Coe & Sharpe. That agency was bought out again in 1868 and renamed Coe, Wetherill & Company. In 1877, Coe, Wetherill and Company was bought out by the newly formed NW Ayer & Son.

Francis Wayland Ayer was an ambitious young schoolteacher with an entrepreneurial streak. Having worked for a year soliciting advertisements on a commission basis for the publisher of the National Baptist weekly, Francis Ayer saw the potential to turn a profit as an advertising agent. In 1869, Ayer persuaded his father, Nathan Wheeler Ayer, to join him in business, and with an initial investment of only $250.00, NW Ayer & Son was born. Notwithstanding a smallpox epidemic in Philadelphia in 1871 and the general economic depression of the early 1870s, the agency flourished. The senior Ayer died in 1873, leaving his interest in the agency to his wife, but Francis W. Ayer bought her out, consolidating his interest in the company's management. In 1877, with Coe, Wetherill & Company (the successor to Palmer's 1841 agency) on the verge of bankruptcy and heavily indebted to Ayer for advertising it had placed in Ayer publications, Ayer assumed ownership of that agency. Thus did NW Ayer lay claim to being the oldest advertising agency in the country.

Both Nathan Wheeler and Francis Wayland Ayer began their careers as schoolteachers, and one of their legacies was a commitment to the cause of education: correspondence schools and institutions of higher learning were historically well-represented among Ayer clients. Just after World War I, the agency was heralded as "co-founder of more schools than any citizen of this country" for its conspicuous efforts to advertise private schools. Well into the 1960s, an "Education Department" at Ayer prepared advertisements for over three hundred private schools, camps and colleges, representing almost half the regional and national advertising done for such institutions. In fact, to its clients Ayer presented advertising itself as being akin to a system of education. In 1886, Ayer began promoting the virtues of the Ayer way advertising with the slogan, "Keeping Everlastingly at It Brings Success."

The agency's goals were simple: "to make advertising pay the advertiser, to spend the advertiser's money as though it were our own, to develop, magnify and dignify advertising as a business." Initially, Ayer's fortunes were tied to newspapers, and the agency began to make a name for itself as compiler and publisher of a widely used American Newspaper Annual. During the first years, Ayer's singular goal was "to get business, place it [in newspapers] and get money for it"; after several years as an independent space broker, however, Francis Ayer resolved "not to be an order taker any longer." This decision led NW Ayer and Son to a change in its mode of conducting business which would revolutionize the advertising industry: in 1876, Ayer pioneered the "open contract" with Diggee & Conard, Philadelphia raised growers and agricultural suppliers. Prior to the open contract, NW Ayer & Sons and most agencies operated as "space-jobbers," independent wholesalers of advertising space, in which the opportunities for graft and corrupt practices were virtually unlimited. In contrast, the open contract, wherein the advertiser paid a fixed commission based on the volume of advertising placed, aligned the advertising agent firmly on the side of the advertiser and gave advertisers access to the actual rates charged by newspapers and religious journals. The open contract with a fixed commission has been hailed by advertising pioneer Albert Lasker as one of the "three great landmarks in advertising history." (The other two were Lasker's own development of "reason-why" advertising copy and J. Walter Thompson's pioneering of sex appeal in an advertisement for Woodbury's soap.) Although the transition to the open contract did not happen overnight, by 1884, nearly three-quarters of Ayer's advertising billings were on an open contract basis. Since Ayer was, by the 1890s, the largest agency in America, the switch to direct payment by advertisers had a significant impact on the advertising industry, as other agencies were forced to respond to Ayer's higher standard. Just as important, the open contract helped to establish N W Ayer's long-standing reputation for "clean ethics and fair dealing" -- a reputation the agency has guarded jealously for over a century. The open contract also helped to establish Ayer as a full service advertising agency and to regularize the production of advertising in-house. From that point forward, Ayer routinely offered advice and service beyond the mere placement of advertisements. Ayer set another milestone for the industry in 1888, when Jarvis Wood was hired as the industry's first full-time copywriter. Wood was joined by a second full time copywriter four years later, and the Copy Department was formally established in 1900. The industry's first Art Department grew out of the Copy Department when Ayer hired its first commercial artist to assist with copy preparation in 1898; twelve years later Ayer became the first agency to offer the services of a full time art director, whose sole responsibility was the design and illustration of ads.

Ayer's leadership in the use of fine art in advertising has roots in this period, but achieved its highest expression under the guidance of legendary art director Charles Coiner. Coiner joined Ayer in 1924, after graduating from the Chicago Academy of Fine Arts. Despite early resistance from some clients, Coiner was adamant that "the use of outstanding palette and original art forms bring a greater return in readership, in impact and prestige for the advertiser." To this end, Coiner marshaled the talents of notable painters, illustrators and photographers, including N.C. Wyeth and Rockwell Kent (Steinway), Georgia O'Keefe (Dole), Leo Lionni (DuPont), Edward Steichen (Steinway, Cannon Mills), Charles Sheeler (Ford), and Irving Penn (DeBeers). Coiner believed that there was a practical side to the use of fine art in advertising, and his success (and Ayer's) lay in the marriage of research and copywriting with fine art, an arrangement Coiner termed "art for business sake." Coiner's efforts won both awards and attention for a series completed in the 1950s for the Container Corporation of America. Titled "Great Ideas of Western Man" the campaign featured abstract and modern paintings and sculpture by leading U.S. and foreign artists, linked with Western philosophical writings in an early example of advertising designed primarily to bolster corporate image. In 1994, Charles Coiner was posthumously named to the American Advertising Federation's Hall of Fame, the first full time art director ever chosen for that honor.

Coiner and fellow art director Paul Darrow also created legendary advertising with the "A Diamond Is Forever" campaign for DeBeers; ads featured the work of Pablo Picasso, Salvador Dali and other modernist painters. The "A Diamond is Forever" tagline was written in 1949 by Frances Gerety, a woman copywriter at Ayer from 1943 to 1970. In 1999, Ad Age magazine cited "A Diamond is Forever" as the most memorable advertising slogan of the twentieth century.

Coiner also earned respect for his volunteer government service during World War II; he designed the armbands for civil defense volunteers and logos for the National Recovery Administration and Community Chest. As a founding member of the Advertising Council in 1945, Ayer has had a long-standing commitment to public service advertising. In the mid-1980s, Ayer became a leading force in the Reagan-era "War on Drugs". Lou Hagopian, Ayer's sixth CEO, brokered the establishment of the Partnership for a Drug-Free America, a media coalition which generated as much as a million dollars a day in donated advertising space and time to prevent the use and abuse of illegal drugs. Famous names appear among NW Ayer's clientele from the very earliest days of the agency. Retailer John Wanamaker, Jay Cooke and Company, and Montgomery Ward's mail-order business were among the first Ayer clients. The agency has represented at least twenty automobile manufacturers, including Cadillac, Chrysler, Ford, General Motors, Plymouth, and Rolls-Royce. Other major, long-term clients through the years have included American Telephone & Telegraph, Canada Dry, Cannon Mills, Hills Bros. Coffee Company, Kellogg's, R. J. Reynolds, Steinway and Sons, United Airlines, and the United States Army. By the time of Ayer's hundredth anniversary in 1969, some of these companies had been Ayer clients for decades if not generations, and the longevity of those relationships was for many years a source of Ayer's strength.

But the advertising industry began to change in the late 1960s and 1970s, due in part to a "creative revolution." Small advertising agencies won attention with provocative copywriting and art direction that more closely resembled art than advertising. Advances in market research allowed clients to more narrowly tailor their advertising messages to distinct groups of consumers, and this led to a rise in targeted marketing which could more readily be doled out to specialized small agencies than to larger, established firms like NW Ayer & Son. The civil rights and anti-war movements also contributed to increasing public skepticism with the values of corporate America, and by extension, with some national advertising campaigns. Older, more conservative firms like Ayer were hard pressed to meet these new challenges.

About 1970, in an effort to meet these challenges and to establish a foothold on the West Coast, Ayer bought out two smaller agencies--Hixson & Jorgenson (Los Angeles) and Frederick E. Baker (Seattle). The agency relocated from Philadelphia to New York City in 1974 in an attempt both to consolidate operations (Ayer had operated a New York office since the 1920s) and to be closer to the historic center of the advertising industry. Riding the wave of mergers that characterized the advertising industry in the late 1980s and 1990s, Ayer continued to grow through the acquisition of Cunningham & Walsh in 1986 and Rink Wells in 19xx.

During this transitional period, Ayer received widespread acclaim for its work for the United States Army, which included the widely recognized slogan "Be All You Can Be". Ayer first acquired the Army recruitment account in 1967 and with help from its direct marketing arm, the agency was widely credited with helping the Army reach its recruitment goals despite an unpopular war and plummeting enlistments after the elimination of the draft in 1973. Ayer held the account for two decades, from the Vietnam War through the Cold War, but lost the account in 1986 amid government charges that an Ayer employee assigned to the account accepted kickbacks from a New York film production house. Despite Ayer's position as the country's 18th largest agency (with billings of $880 million in 1985), the loss of the agency's second largest account hit hard.

NW Ayer made up for the loss of the $100 million dollar a year Army account and made headlines for being on the winning end of the largest account switch in advertising history to date, when fast food giant Burger King moved its $200 million dollar advertising account from arch-rival J. Walter Thompson in 1987. Burger King must have had drive-thru service in mind, however, and Ayer made headlines again when it lost the account just eighteen months later in another record-breaking account switch. Another devastating blow to the agency was the loss of its lead position on the American Telegraph and Telephone account. Ayer pioneered telecommunications advertising in 1908, when the agency was selected to craft advertising for the Bell System's universal telephone service. Despite valiant efforts to keep an account the agency had held for most of the twentieth century, and for which they had written such memorable corporate slogans as American Telephone &Telegraph "The Voice with a Smile" and "Reach Out and Touch Someone", the agency lost the account in 1996.

After a wave of mergers and acquisitions in the late 1980s, the economic recession of the early 1990s hit Madison Avenue hard, and Ayer was particularly vulnerable. Despite the agency's long history and roster of "blue-chip" clients, Ayer was not known for cutting-edge creative work. Moreover, though the agency had offices overseas, Ayer had never built a strong multinational presence, and many of the smaller international offices were sold during the financial turmoil of the 1980s. This left a real void in the new climate of global marketplace consolidation. By about 1990, earnings were declining (although Ayer was still among the top twenty United States agencies in billings), and the agency was suffering from client defections, high management turnover, expensive real estate commitments and deferred executive compensation deals, all fallout of the high-flying 1980s. This was the atmosphere in 1993, when W.Y. Choi, a Korean investor who had already assembled a media and marketing empire in his homeland, began looking for an American partner to form an international advertising network. Jerry Siano, the former creative director who had recently been named Ayer's seventh CEO, was in no position to refuse Choi's offer of $35 million to buy the now floundering agency. The infusion of cash was no magic bullet, however. Choi took a wait-and-see approach, allowing his partner Richard Humphreys to make key decisions about Ayer's future, including the purging of senior executives and the installation of two new CEOs in as many years.

The agency's downward trend continued with the loss of another longtime client, the DeBeers diamond cartel in 1995. Adweek reported that Ayer's billings fell from $892 million in 1990 to less than $850 million in 1995. Several top executives defected abruptly, and the agency failed to attract major new accounts. Ayer was facing the loss not merely of revenue and personnel, but the loss of much of the respect it once commanded. Ayer remained among the twenty largest U.S. agencies, but an aura of uncertainty hung over the agency like a cloud. A new CEO was appointed, and Mary Lou Quinlan became the agency's first woman CEO in 1995. A year later, Ayer and another struggling top twenty agency, D'arcy, Masius, Benton & Bowles, combined as part of the McManus Group of companies. In 1998, the McManus Group had worldwide billings of more than $6.5 billion.

Under the McManus Group, Ayer was able to expand its international operations and begin to rebuild a stronger global presence. Several important new clients were won in 1997 and 1998, including Avon, General Motors, Kitchenaid, several Procter & Gamble brands and, most notably, Continental Airlines worldwide accounts. Born in the nineteenth century, Ayer may be one of a very few advertising agencies to successfully weather the economic and cultural transitions of both the twentieth and twentieth first centuries. Ayer was eventually acquired by the Publicis Groupe based in Paris, France which closed down the N.W. Ayer offices in 2002.
Related Materials:
Materials in the Archives Center

Warshaw Collection of Business Americana (AC0060)

Hills Bros. Coffee Incorporated Records (AC0395)
Provenance:
The collection was donated by N W Ayer ABH International, April 15, 1975 and by Ayer & Partners, October 30, 1996.
Restrictions:
The collection is open for research use.

Physical Access: Researchers must use microfilm copy. Researchers must handle unprotected photographs with gloves. Researchers must use reference copies of audiovisual materials. When no reference copy exists, the Archives Center staff will produce reference copies on an "as needed" basis, as resources allow.

Technical Access: Viewing the film portion of the collection without reference copies requires special appointment, please inquire; listening to audio discs requires special arrangement. Do not use original materials when available on reference video or audio tapes.
Rights:
Collection items available for reproduction, but the Archives Center makes no guarantees concerning copyright restrictions. Other intellectual property rights may apply. Reproduction permission from Archives Center: reproduction fees may apply. Publication and production quality duplication is restricted due to complex copyright, publicity rights, and right to privacy issues. All duplication requests must be reviewed and approved by Archives Center staff. Potential users must receive written permission from appropriate rights holders prior to obtaining high quality copies.
Topic:
Advertising agencies  Search this
advertising  Search this
Genre/Form:
Business records -- 1840-2000
Interviews -- 1980-2000
Oral history -- 1980-1990
Print advertising
Proof sheets
Proofs (printed matter)
Scrapbooks -- 1840-1990
Trade literature
Tear sheets
Advertisements
Citation:
NW Ayer & Sons, incorporated Advertising Agency Records, Archives Center, National Museum of American History
Identifier:
NMAH.AC.0059
See more items in:
N W Ayer Advertising Agency Records
Archival Repository:
Archives Center, National Museum of American History
EDAN-URL:
ead_collection:sova-nmah-ac-0059
Additional Online Media:

Duke Ellington Oral History Project

Creator:
Smithsonian Institution  Search this
Greenlee, Marcia (oral historian)  Search this
Willard, Patricia  Search this
Names:
Duke Ellington Orchestra  Search this
Aasland, Benny  Search this
Babs, Alice  Search this
Bell, Aaron  Search this
Bellson, Louis  Search this
Bolling, Claude  Search this
Bridgers, Aaron  Search this
Burrell, Kenny  Search this
Carneiro, Luis  Search this
Celley, Al  Search this
Cohen, Oscar  Search this
Cole, Maria  Search this
Cook, John  Search this
Cooper, Buster  Search this
Courtney, Shirley  Search this
Dance, Helen Oakley  Search this
Dance, Stanley  Search this
Davis, Kay  Search this
Ellington, Duke, 1899-1974  Search this
Ellington, Mercer Kennedy, 1919-1996 (musician)  Search this
Ellington, Ruth (Ruth Ellington Boatwright), 1915-  Search this
Granz, Norman  Search this
Hamilton, Jimmy  Search this
Jeffries, Herb  Search this
Jones, Herbie  Search this
Jones, Max  Search this
Kerr, Brooks  Search this
Lamb, John  Search this
Lowe, Arnold "Jim"  Search this
McCuen, Brad  Search this
Roche, Betty  Search this
Sanders, John  Search this
Sherrill, Joya  Search this
Szterenfeld, Alejandro  Search this
Terry, Clark  Search this
Udkoff, Evelyn  Search this
Udkoff, Robert, 1918-  Search this
Vono, Caio  Search this
Wein, George  Search this
Woode, James  Search this
Woodman, Britt  Search this
Extent:
15 Cubic feet (22 boxes)
Type:
Collection descriptions
Archival materials
Oral history
Interviews
Date:
1989- 1993
Summary:
Thirty-nine oral history interviews created by the Archives Center with Duke Ellington's music and business associates. The interviews cover a range of topics including Ellington as a musician, the significance of race in Ellington's work and life, Ellington and the economics of the music business, Ellington as international cultural figure, and Ellington and the historical record.
Scope and Contents:
Interviews with musicians who performed with Ellington, producers and other business associates, Ellington scholars and fans, and family members documenting personal and musical relationships with Duke Ellington.
Arrangement:
The collection is arranged in one series.

Series 1, Oral History Tapes, 1989-1993
Biographical / Historical:
The collection was created by the Archives Center to provide research background about the Duke Ellington Orchestra. It complements a growing number of Archives Center collections related to Ellington and American music. The interviewees were asked about their own backgrounds, their personal and musical relationships with Duke, and their assessment of Ellington's strengths and weaknesses and his role in twentieth century American music. The discussions centered on five major themes including Ellington as a musician, the significance of race in Ellington's work and life, Ellington and the economics of the music business, Ellington as international cultural figure, and Ellington and the historical record. Recollections range from approximately the 1940s through the mid 1970s.

The thirty-nine Interviews were conducted by oral historian Marcia Greenlee and former Duke Ellington publicist Patricia Willard with former Ellington music and business associates.
Related Materials:
Materials in the Archives Center

Annual International Conference of the Duke Ellington Study Group Proceedings (AC0385)

Al Celley Collection of Duke Ellington Materials (AC1240)

Duke Ellington Collection (AC0301)

Edward and Gaye Ellington Collection (AC0704)

Ruth Ellington Collection of Duke Ellington Materials (AC0415)

Carter Harman Collection of Interviews with Duke Ellington (AC0422)

New York Chapter of the Duke Ellington Society Collection (AC0390)

William Russo Transcription and Arrangement of Duke Ellington's First Concert of Sacred Music (AC0406)

Ernie Smith Jazz Film Collection (AC0491)
Provenance:
Collection created by the National Museum of American History,1989-1993.
Restrictions:
Collection is open for research. Reference copies must be used.
Rights:
Copyright and commercial use restrictions. Contact Archives Center staff for information.
Topic:
Jazz  Search this
Jazz musicians -- Interviews -- 1989-1991 -- United States  Search this
African American musicians  Search this
Genre/Form:
Oral history -- 1980-2000
Interviews -- 1980-2000
Citation:
Duke Ellington Oral History Project, 1989-1993, Archives Center, National Museum of American History
Identifier:
NMAH.AC.0368
See more items in:
Duke Ellington Oral History Project
Archival Repository:
Archives Center, National Museum of American History
EDAN-URL:
ead_collection:sova-nmah-ac-0368

William "Cat" Anderson Collection

Creator:
Anderson, William "Cat", 1916-1981 ((musician))  Search this
Names:
Benny Carter All Stars  Search this
Cat Anderson Quintet  Search this
Duke Ellington Orchestra  Search this
Lionel Hampton Orchestra  Search this
Mingus Quintet  Search this
Bechet, Sidney (musician)  Search this
Calloway, Cab, 1907-  Search this
Carter, Benny, 1907-1997  Search this
Ellington, Duke, 1899-1974  Search this
Fitzgerald, Ella  Search this
Hampton, Lionel  Search this
Humphrey, Hubert H. (Hubert Horatio), 1911-1978  Search this
Humphrey, Muriel  Search this
Johnson, Lucy Bird  Search this
Johnson, Lyndon B. (Lyndon Baines), 1908-1973  Search this
Tatum, Art, 1910-1956  Search this
Webster, Ben  Search this
Extent:
5 Cubic feet (12 boxes)
Type:
Archival materials
Collection descriptions
Manuscripts
Transcripts
Oral histories (document genres)
Oral history
Phonograph records
Photographs
Recordings
Interviews
Clippings
Audiotapes
Awards
Audiocassettes
Articles
Date:
1940-1981
bulk 1963-1977
Scope and Contents note:
Primarily audiotapes, sheet music, and photographic images. Also: correspondence, newspaper clippings, magazine articles, itineraries, awards, and ephemera.,Of particular interest are recordings or photographic images, including the personalities listed below, and President and Mrs. Tubman of Liberia; also, two interviews and three recordings of Cat Anderson as guest with various university and college jazz bands.
Arrangement:
Divided into 4 series: (1) Music; (2) Original tapes and recordings; (3) Photographs; (4) Miscellaneous. Arranged topically.
Biographical/Historical note:
Prominent African American jazz musician (trumpet), b. Sept. 12, 1916, d. April 29, 1981.,One of the premier trumpet players of the Duke Ellington Orchestra. Known for effortless high notes; a strong section leader and great soloist whose style exhibited humor and precision. Grew up in Jenkins' Orphanage, Charleston, S.C., received basic music training there, and participated in many of their famous student ensembles. Formed and played with the Cotton Pickers, a group of orphanage teens. Before joining Ellington in 1944, played in several big bands, including Claude Hopkins and Lionel Hampton. Left the Ellington organization 1947-49 to lead his own group. Free-lanced 1959-1961 and after 1971, working with the Ellington orchestra intermittently. Received honors from tyhe U.S. Air Force, the Prix du Disque de Jazz, and the City of Los Angeles.
Related Archival Materials:
Additional memorabilia can be found in the Division of Cultural History, NMAH.
Provenance:
National Museum of American History, Smithsonian Institution Department of History.,Jerome and Dorothy Lemelson Center for the Study of Invention and Innovation, ,Made for NMAH.,2006.3046.
Collection donated by Dorothy Anderson, 1998, January 22.
Restrictions:
Master tapes not available to researchers.
Collection is open for research.
Rights:
Collection items available for reproduction, but the Archives Center makes no guarantees concerning copyright restrictions. Other intellectual property rights may apply. Archives Center cost-recovery and use fees may apply when requesting reproductions.

Copyright status of items varies. Signed copies of releases on file.
Topic:
Music -- 20th century  Search this
Music -- Acoustics and physics  Search this
Musicians -- 20th century  Search this
Piano and synthesizer music  Search this
Inventions -- 1980-2000  Search this
Synthesizer music  Search this
Composers -- 20th century  Search this
Electric engineering -- 1980-2000  Search this
Band musicians  Search this
African American musicians  Search this
Jazz musicians -- United States  Search this
Inventors -- 20th century  Search this
Genre/Form:
Manuscripts -- Music -- 20th century
Transcripts
Oral histories (document genres)
Oral history
Phonograph records
Photographs -- 20th century
Recordings
Interviews
Interviews -- 1950-2000
Clippings -- 20th century
Audiotapes -- 1940-1980
Awards
Audiocassettes
Audiotapes
Articles -- 1940-1980
Citation:
William "Cat" Anderson Collection, ca. 1940-1981, Archives Center, National Museum of American History.
Identifier:
NMAH.AC.0630
See more items in:
William "Cat" Anderson Collection
Archival Repository:
Archives Center, National Museum of American History
EDAN-URL:
ead_collection:sova-nmah-ac-0630
Additional Online Media:

Jeffrey Kliman Photographs

Creator:
Kliman, Jeffrey, 1942-  Search this
Names:
District Curators Jazz Arts Festival.  Search this
District Curators.  Search this
Extent:
0.25 Cubic feet (11 boxes)
Type:
Archival materials
Collection descriptions
Contact prints
Photographs
Place:
Washington (D.C.) -- 1990-2000
Date:
1993 - 2001
Scope and Contents:
This collection documents the District Curators Jazz Arts Festivals held in Washington, D.C. between 1993 and 1998 and the Kennedy Center's Mary Lou Williams' Women in Jazz Series, 1996-2000. The subjects of the District Curators Festivals include the Steve and Iqua Colson Sextet, Sonny Sharrock Band, Don Bryon Quartet, David Sanchez, David Murray, Danilo Perez Trio, Reggie Workman, Andrew White, Wayne Shorter, Roy Hargrove, Sonny Sumter, and the Roy Haynes Quartet. Subjects of the Kennedy Center's Series include Jerri Allen, Dorothy Donogan, Dottie Dodgion, the Maria Schneider Jazz Orchestra, Shirley Scott, Ann Patterson and the all-women band "Maiden Voyage," Roberta Piket, Vanessa Reuben, Jamie Baum, Chris Connor, Claire Dale, Sherrie Maricle and "Diva," and Marian McPartland.

The collection is organized into four series: Series One, District Curators Jazz Arts Festival Contact Sheets (1993-1998); Series Two, District Curators Jazz Arts Festival Prints (1993-1998), and Series Three, Kennedy Center's Women in Jazz Series (1996-2000).

Series 1, Contact Sheets (1993-1998), is comprised of seventy-one 11x14-inch black-and-white contact sheets of 10 photo shoots of the District Curators Jazz Arts Festivals, 1993-1998. The contact sheets provide an overall context for the shoots. Each contact sheet has been numbered by the photographer, indicating its place among the contact sheets for the shoot, e.g., 1/7, 2/7, etc. The contact sheets are arranged chronologically by event date. N.B.: The photographer has numbered the contact sheets for the "Jazz Arts, July 1997" shoot 1/17 through 16/17. The contact sheets for the "Trane was Spiritual, September 1997" shoot are numbered 1/8 through 7/8.

Series 2, Prints (1993-1998, n.d.), is comprised of fifty-one 5x7-inch black-and-white images printed on 8x10-inch paper. The prints in Series Two are largely of frames from the contact sheets in Series One. A small number of prints in this series are not taken from the contact sheets and are undated. Each print in the series has been numbered by the photographer. For each print, the container list gives the photographer's number in brackets as well as the contact sheet from which the image is taken. The series is arranged chronologically.

Series 3, Kennedy Center's Mary Lou Williams' Women in Jazz Series Contact Sheets (1996-2000), contain fifty-six 8x10-inch black-and-white contact sheets of photo shoots of the Women in Jazz series. The photographs focus on female performers both on and off stage. All contact sheets are arranged chronologically by year.
Arrangement:
Collection arranged into four series.

Series 1:District Curators Jazz Arts Festivals Contact Sheets, 1993-1998

Series 2: District Curators Jazz Arts Festivals Prints, 1993-1998

Series 3: Kennedy Center's Mary Lou Williams "Women in Jazz" Contact Sheets, 1996-2000

Series 4: Kennedy Center's Mary Lou Williams "Women in Jazz" Exhibition Prints, 1994-2001

Series 5: Kennedy Center Jazz Programming, 1996-2000
Biographical / Historical:
Jeffrey Kliman was born in Everett, Massachusetts, March 5, 1942, son of Harry Kliman, one half of the Herschel & Lewis tap-dancing, roller skating team that worked on Broadway and the "Metro Circuit" between 1930 and 1937. Jeffrey Kliman's mother was Janette "Netty" Harris. Reared in middle-class Massachusetts, Jeffrey encountered an eclectic range of music that included opera -- his grandfather sang in the chorus of the Metropolitan Opera in the 1920s—the "race music" of Wolfman Jack, and the Symphony Syd Turin gospel radio show where he first heard the music of Dizzy Gillespie. In 1956 he took a job in the record department of Boston's Lechmere Department Store and listened to the music of Count Basie, Gerry Mulligan, Duke Ellington, and Stan Kenton.

Between 1959 and 1963 Kliman attended the University of Massachusetts as a pre-veterinary major. In 1960 he hosted a two-hour jazz radio show for WMUA, the university's radio station. Failing grades forced him to withdraw from the veterinary program. Eventually Kliman completed a degree as a film and TV major. He left for New York City in February, 1964, to begin a career in television advertising. In 1965 he borrowed a 35mm camera and began taking photographs of various musicians who played at the Fillmore. Kliman did free-lance work by night as a photographer for Rolling Stone, Family Circus, and Zigot while he continued to work by day as a producer for Dolphin Productions.

Kliman worked predominantly in advertising until 1986, when he relocated to Baltimore, Maryland, to start a new career as photographer of jazz musicians. "Anytime I saw jazz I would go and shoot -- Left Bank, DC Jazz Curators, street events." Currently he works as a free-lance photographer for Jazz Times and Down Beat. His primary interest is photographing up-and-coming jazz musicians performing in the Baltimore/Washington region.
Provenance:
The first portion of this collection was donated to the Archives Center by Jeffrey Kliman on December 22, 1997.
Restrictions:
Unrestricted research use on site by appointment. Unprotected photographs must be handled with cotton gloves.
Rights:
Jeffrey Kliman retains copyright. Archives Center cost-recovery and use fees may apply when requesting reproductions.
Topic:
Jazz musicians -- American -- 1990-2000  Search this
African American musicians  Search this
Music -- 20th century  Search this
Musicians  Search this
Jazz -- 1990-2000  Search this
Music festivals -- 1990-2000  Search this
Genre/Form:
Contact prints -- 1990-2000
Photographs -- Black-and-white photoprints -- Silver gelatin -- 1950-2000
Photographs -- Black-and-white photoprints -- Silver gelatin -- 1980-2000
Citation:
Jeffrey Kliman Photographs, Archives Center, National Museum of American History
Identifier:
NMAH.AC.0628
See more items in:
Jeffrey Kliman Photographs
Archival Repository:
Archives Center, National Museum of American History
EDAN-URL:
ead_collection:sova-nmah-ac-0628
Additional Online Media:

The "Pepsi Generation" Oral History and Documentation Collection

Topic:
Pepsi-Cola World
Pepsi-Cola (soft drink)
Creator:
Ellsworth, Scott, Dr.  Search this
Archives Center, NMAH, SI.  Search this
Extent:
7.7 Cubic feet (32 boxes)
Type:
Archival materials
Collection descriptions
Audiocassettes
Commercials
Interviews
Oral history
Videotapes
Date:
1938-1986
Summary:
The Pepsi Generation Collection is the result of an oral history and documentation project conducted in 1984 and 1985 by the Center for Advertising History and supported in part by a grant from the Pepsi Cola Company.
Scope and Contents:
At the core of the "Pepsi Generation" Oral History and Documention Collection are oral history interviews with individuals involved with Pepsi-Cola and its advertising campaigns. In addition to the oral histories there are research files which include an almost complete run of Pepsi-Cola World, interview abstracts, print advertising, and television commercials from Pepsi's best-known advertising campaigns.
Arrangement:
The collection is arranged into five series

Series 1: Research Files, 1943-1985

Series 2: Interviewee Files, 1984-1985

Series 3: Oral History Interviews, 1984-1985

Subseries 3.1: Reference Copies, 1984-1985

Subseries 3.2: Master Tapes,1984-1985

Subseries 3.3: Original Tapes, 1984-1985

Series 4: Pepsi-Cola Video, 1946-1988

Subseries 4.1: Reference videos

Subseries 4.2: Master Copies

Series 5: Pepsi Cola Audio, circa 1970, undated
Biographical / Historical:
In 1983, as part of the 20th anniversary of the "Pepsi Generation" advertising campaign, Pepsi-Cola donated to the Archives Center approximately 200 advertising and promotional items (see collection AC0092). The Archives Center accepted these items and proposed an oral history project to document the "Pepsi Generation" story.

The Archives Center embarked upon this project in the spring of 1983. A professional oral historian, Dr. Scott Ellsworth, conducted twenty-nine interviews during 1984 and 1985 with twenty-six people involved in Pepsi advertising, including bottlers, advertising executives, producers, directors, a songwriter, a performer, a publisher, the president of Pepsi, the chairman of the board, and two former Pepsi presidents.

The interviews focus primarily on the "Come Alive, You're In The Pepsi Generation" advertising campaign, Pepsi's adoption of youth-oriented advertising, campaign execution, television commercial production, background of the idea for the "Think Young" campaign, and the company's response to the "Pepsi Generation"campaign.

The Pepsi Generation Collection is the result of this oral history and documentation project conducted in 1984 and 1985 by the Center for Advertising History and supported in part by a grant from the Pepsi Cola Company.
Related Materials:
Materials in the Archives Center

Warshaw Collection of Business Americana, Beverages

N.W. Ayer Advertising Agency Records

Pepsi-Cola Advertising Collection
Provenance:
Collection donated by Pepsi-Cola Company through Rebecca Madiera in 1983. Interviews made for the Smithsonian Institution in 1984 and 1985.
Restrictions:
Collection is open for research. One oral history is restricted. Only reference copies of the audiovisual materials may be used. Several reels of television commercials have been digitized and are available in the Smithsonian Institution's Digital Asset Management System (DAMS).
Rights:
Collection items available for reproduction, but the Archives Center makes no guarantees concerning copyright restrictions. Other intellectual property rights may apply. Archives Center cost-recovery and use fees may apply when requesting reproductions.
Topic:
Advertising agencies  Search this
Ambiguity in advertising  Search this
Marketing  Search this
Music in advertising  Search this
Prize contests in advertising  Search this
Broadcast advertising  Search this
advertising -- Beverages -- 1930-1990  Search this
Advertising writing  Search this
Television advertising  Search this
Product demonstrations  Search this
Youth-oriented advertising  Search this
Slogans  Search this
Genre/Form:
Audiocassettes
Commercials
Interviews -- 1980-2000
Oral history
Videotapes
Citation:
The "Pepsi Generation" Oral History and Documentation Collection, Archives Center, National Museum of American History, Smithsonian Institution
Identifier:
NMAH.AC.0111
See more items in:
The "Pepsi Generation" Oral History and Documentation Collection
Archival Repository:
Archives Center, National Museum of American History
EDAN-URL:
ead_collection:sova-nmah-ac-0111
Additional Online Media:

Goya Foods, Inc. Collection

Creator:
Unanue, Prudencio  Search this
Goya Foods, Inc.  Search this
Unanue family  Search this
Extent:
20 Cubic feet (62 boxes, 6 oversize folders)
8 sound recordings
15 video recordings
Type:
Archival materials
Collection descriptions
Sound recordings
Video recordings
Photographs
Packaging
Calendars
Clippings
Color prints (photographs)
Cookbooks
Date:
undated
1856-2000
bulk 1960-2000
Summary:
Goya Foods, Inc., supported the cultural life of various communities in the United States and Puerto Rico. The company's current headquarters is in Secaucus, New Jersey. Photographs, calendars, sales promotional materials, cookbooks, packaging, and news clippings. Photographs depict primarily company sponsored events, but a few are family pictures.
Scope and Contents:
The Goya Foods, Incorporated Collection documents the history of the company from the 1960s to 2000. (A few earlier documents pertaining to Unanue and Sons and family photographs can be found in the collection, as well.) Materials include photographs, calendars, sales promotional materials, cookbooks, recipe packages, point-of-purchase items, and box and can labels, scrapbooks, and clippings files. Sound recordings, televisions advertisements, and anniversary video productions are also included. The material documents sales meetings, plant activities, and workers' events as well as the office life of the company and the philanthropic efforts and community activities of Goya Foods, Incorporated. Series 1, History and Biography 1960s-1990s, includes photographs and biographies of the Unanue family members. Also includes company anniversary programs. Series 2, United States Publicity Materials, 1970-2000, undated, contains extensive files of news clippings (compiled by an outside agency) arranged in chronological order. Also, press releases and publicity materials and copies of the newsletter La Voz Femenina[2], 1982-1989. Series 3, United States Photographs, 1960s-1990s, includes photographs of Goya "sponsored" activities, which took place in the United States. The majority of the photos are unlabeled and undated. The series is divided into twelve subseries. Subseries 3.1, Parades and Festivals, 1966-1999, include parades and festivals which Goya participated in, mainly in New York City and New Jersey. For many parades, Goya created a special float for participants to ride on. Many parades feature pageant contestants (see Subseries D). Tito Puente is a frequent performer. Subseries 3.2, Parties and Banquets, 1970s-1990s, include many of the banquets and parties included are related to the various parades and pageants, this may or may not be obvious from looking at the photographs. Also included are employee parties. Subseries 3.3, Community Events, 1970s-1990s, Goya prides itself on its civic work within the Hispanic communities of the United States. This subseries reflects many of the events Goya has sponsored or been a part of, including its support of the Manhattan Valley Golden Age Senior Center and Casa de Don Pedro, a home for children. Subseries 3.4, Pageants, 1980s-1990s, include beauty pageants sponsored throughout the 1980s and 1990s, usually associated with a community parade (for example, a Dominican Parade Pageant). Sometimes the photos from the pageants and related events are included, though the parades themselves can be found in Subseries A. Subseries 3.5, Employees, Plants, and Offices, 1960s-1990s, include photographs of Goya employees (both line workers and executives), offices, and plant facilities. Events in which employees participated (dances, parties, and picnics) are included here. Subseries 3.6, Awards, 1970s-1990s, include awards given to the Unanues or Goya Foods, Incorporated by various organizations and awards given to others by Goya. Subseries 3.7, Celebrities, 1980s-1990s, mainly events with celebrities in attendance. Prominent people include: Cardinal Cooke, Gloria Estefan, Michael J. Fox, Ed Koch, Spike Lee, David Letterman, Olga Elena Mattei, and Tito Puente. Subseries 3.8, Sporting Events, Teams, and Awards, 1970s-1990s, soccer, baseball, bowling, volleyball, and softball teams are included, as well as little league teams and sporting workshop participants (mainly children with "professional" players). Teams are mostly Goya sponsored, though some professional players appear. Subseries 3.9, Concerts, 1980s-1990s, include Tito Puente, Eddie Palmieri, and Willie Colón concerts at Penns Landing, plus multi-city Festival de Musica Goya, 1990. Subseries 3.10, Trade Shows, 1966, 1980s, include Food expositions, trade shows, and demonstrations. Subseries 3.11, Travel, 1970s-1990s, trips taken by [presumably] Goya employees. Santo Domingo, Peru, and Haiti were destinations. Subseries 3.12, Unidentified, 1970s-1990s Sub-subseries 3.12.1, Parade related events, 1980s-1990s Sub-subseries 3.12.2, Other, 1970s-1990s Series 4, United States Corporate Materials, 1960s-1990s, includes product labels and packaging, advertising materials, press kits, and memos. Series 5, Puerto Rican Publicity Materials, 1980s-2000, consists of publications arranged chronologically within each title. Series 6, Puerto Rican Photographs, 1960s-2000; undated, include photographs documenting events sponsored by Goya in Puerto Rico. The majority of the photographs were not identified or dated. The items that could be identified were arranged by subject including parades, parties, banquets, community events, employees, plants, offices, award ceremonies, sporting events, travel and products. Subseries 6.1, Parades, 1977, include images from one parade, Reina el Dario la Prenza. Subseries 6.2, Parties and Banquets, 1970-1996, primarily document employee parties. Subseries 6.3, Community Events, 1972-1999; undated, documents Goya's involvement with the Puerto Rican community and some of the events that the company sponsored. Subseries 6.4, Employees, Plants, and Offices, 1961-1999, undated, include images of Goya employees (both line workers and executives), offices, and plant facilities. Events in which employees participated (dances, parties, and picnics) are included here.

Subseries 6.5, Awards, 1970s-1996; undated, awards given to the Unanues or Goya Foods, Incorproated by various organizations and awards given to others by Goya. Subseries 6.6, Sporting Events, Teams, and Awards, 1970s, contains one (1) folder of sporting events and teams sponsored by Goya. Subseries 6.7, Travel, 1960s; undated, document trip(s) taken by [presumably] Goya employees primarily to Boca Cagrejos and Puerto Rico. Subseries 6.8, Products, 2000, undated, contain images of Goya products and of a photograph shoot for an advertisement. Series 7, Puerto Rican Corporate Materials, 1970s-2000, included are office forms, blank letterhead, advertising materials, press kits, annual reports, and newsletters. Series 8, Audiovisual Materials, 1990s; undated, consists of commercials and biographical programs on the Unanues. ** No reference copies exist for most audiovisual materials; please see the Reference Archivist for availability in viewing.
Arrangement:
The collection is arranged in eight (8) series: Series 1, History and Biography 1960s-1990s, Series 2, United States Publicity Materials, 1970-2000; undated Series 3, United States Photographs, 1960s-1999; undated Subseries 3.1, Parades and Festivals, 1966-1999 Subseries 3.2, Parties and Banquets, 1970s-1990s Subseries 3.3, Community Events, 1970s-1990s Subseries 3.4, Pageants, 1980s-1994 Subseries 3.5, Employees, Plants, and Offices, 1960s-1990s Subseries 3.6, Awards, 1970s-1990s Subseries 3.7, Celebrities, 1980s-1990s Subseries 3.8, Sporting Events, Teams, and Awards, 1970s-1990s Subseries 3.9, Concerts, 1987-1990; undated Subseries 3.10, Trade Shows, 1966-1994; undated Subseries 3.11, Travel, 1970s-1996 Subseries 3.12, Unidentified, 1970s-1990s Sub-subseries 3.12.1, Parade related events, 1983-1993 Sub-subseries 3.12.2, Other, 1970s-1992; undated Series 4, United States Corporate Materials, 1960s-1990s Series 5, Puerto Rican Publicity Materials, 1980s-2000 Series 6, Puerto Rican Photographs, 1960s-2000; undated Subseries 6.1, Parades, 1977 Subseries 6.2, Parties and Banquets, 1970-1996 Subseries 6.3, Community Events, 1972-1999, undated Subseries 6.4 Employees, Plants, and Offices, 1961-1999, undated Subseries 6.5, Awards, 1970s-1996, undated Subseries 6.6, Sporting Events, Teams, and Awards, 1970s Subseries 6.7, Travel, 1960s, undated Subseries 6.8, Products, 2000, undated Series 7, Puerto Rican Corporate Materials, 1970s-2000; undated Series 8, Audiovisual Materials, 1990s, undated
Biographical / Historical:
Prudencio Unanue (1886-1976) was born in the Basque region of northern Spain. He immigrated to the island of Puerto Rico in 1902 and married Carolina Casal (1890-1984) in 1921. In 1916, he moved to New York where he studied business and worked for a customs agency. Missing the tastes and smells of home cooking, the Unanues believed that there was an expanding immigrant market for the ingredients of "authentic Spanish cuisine." In 1936, they opened Unanue, Incorporated, a warehouse on Duane Street in lower Manhattan, to supply corner stores or bodegas. Over thirty years, the Unanue and Sons import business grew tremendously. Eventually, the business began to do its own food processing, canning, and packaging. In 1958, Goya Foods bought its first factory in Brooklyn, New York. The Unanues and Sons Company purchased the name "Goya"[1] in 1936 from a Moroccan sardine supplier for one dollar. In 1946, the company changed its name to Unanue and Sons, Incorporated. It assumed the name Goya Foods, Incorporated in 1961, although it had used the name Goya for its products since 1936. Goya Foods Company continued to innovate, pioneering television advertising in Puerto Rico. During the 1960s, Goya Foods sought out opportunities to expand its customer base as larger numbers of Caribbean immigrants moved into the United States. By sponsoring music festivals, sports teams, and other activities Goya Foods supported the cultural life; parades, beauty pageants, festivals, of various communities in the United States and Puerto Rico. In 1974, Goya Foods moved to its current office headquarters and factory building in Secaucus, New Jersey. By 2000, Goya owned factories in upstate New York, California, Illinois, New Jersey, Massachusetts, Texas, Florida, as well as Puerto Rico, the Dominican Republic, and Spain.
Footnotes:
[1] Francisco de Goya (1746-1828) was an influential Spanish artist whose paintings reflected the historical upheavals of his time. For many, the art of Francisco de Goya truly revealed Spain because he painted all of its people.

[2] Note that words in Spanish are set off in italics; periodical titles are underlined.
Related Materials:
Government of Puerto Rico Division of Community Education Posters, Teodoro Vidal Collection, and Tito Puente Papers.
Separated Materials:
The Division of Culture and the Arts holds items related to this collection including promotional items, display props, a neon sign, products and containers, and clothing. See accession number, 1999.3017.
Provenance:
This collection was donated to the National Museum of American History in 1999 by Goya Foods, Inc. through Rafael Toro, Director of Public Relations.
Restrictions:
The collection is open for research use. Physical Access: Researchers must handle unprotected photographs with gloves. Researchers must use reference copies of audio-visual materials. When no reference copy exists, the Archives Center staff will produce reference copies on an "as needed" basis, as resources allow. Technical Access: Do not use when original materials are available on reference video or audio tapes.
Rights:
Collection items available for reproduction, but the Archives Center makes no guarantees concerning copyright restrictions. Reproduction permission from Archives Center: fees for commercial use. All duplication requests must be reviewed and approved by Archives Center staff.
Topic:
advertising -- Food  Search this
advertising -- 1950-2000  Search this
Parades -- United States  Search this
Ethnic food industry  Search this
Family-owned business enterprises  Search this
Food  Search this
Genre/Form:
Photographs -- Black-and-white photoprints -- Silver gelatin -- 1950-2000
Packaging
Calendars
Clippings -- 20th century
Color prints (photographs)
Cookbooks
Citation:
Goya Foods, Incorporated Collection, Archives Center, National Museum of American History
Identifier:
NMAH.AC.0694
See more items in:
Goya Foods, Inc. Collection
Archival Repository:
Archives Center, National Museum of American History
EDAN-URL:
ead_collection:sova-nmah-ac-0694
Additional Online Media:

W. Royal Stokes Collection of Music Photoprints and Interviews

Interviewee:
Sun Ra  Search this
Gaskin, Leonard, 1920-  Search this
Taylor, Billy  Search this
Sullivan, Maxine, 1911-1987  Search this
Wells, Ronnie  Search this
Whiting, Margaret  Search this
Towers, Jack  Search this
Venuti, Joe, 1903-1978  Search this
Pullen, Don, 1941-  Search this
Roney, Wallace  Search this
Pizzarelli, Bucky, 1926-  Search this
Pizzarelli, John, 1960-  Search this
Shaw, Artie, 1910-2004  Search this
Shepp, Archie, 1937-  Search this
Sanders, Pharaoh  Search this
Grant, Felix, 1918-1993  Search this
Scott, Jimmy  Search this
McPhail, Jimmy  Search this
McPartland, Marian  Search this
McFerrin, Bobby  Search this
Krall, Diana  Search this
O'Connell, Helen  Search this
Mulligan, Gerry  Search this
Metheny, Pat  Search this
McShann, Jay  Search this
Horn, Shirley, 1934-  Search this
Hinton, Milt, 1910-  Search this
Hill, Andrew, 1937-  Search this
Hendricks, Jon, 1921-  Search this
Keane, Helen  Search this
Kaminsky, Max, 1908-  Search this
Jordan, Sheila, 1928-  Search this
Humes, Helen, 1913-1981  Search this
Hampton, Lionel  Search this
Harris, Eddie, 1934-  Search this
Heath, Jimmy, 1926-  Search this
Frishberg, Dave  Search this
Ennis, Ethel  Search this
Farmer, Art, 1928-  Search this
Flanagan, Tommy, 1930-  Search this
Hampton, Slide  Search this
D'Rivera, Paquito, 1948-  Search this
Daniels, Billy  Search this
Davison, Bill  Search this
Donegan, Dorothy, 1922-  Search this
Crouch, Stanley, 1945-  Search this
Conyers, John, 1929-  Search this
Cruz, Celia, 1920-  Search this
Byard, Jaki  Search this
Brown, Ruth  Search this
Carter, Betty, 1930-  Search this
Byron, Don  Search this
Betts, Keter, 1928-  Search this
Bellson, Louis  Search this
Bowie, Lester, 1941-  Search this
Blakey, Art, 1919-1990  Search this
Allen, Steve, 1921-2000  Search this
Adderly, Nat, 1931-  Search this
Bailey, Benny, 1925-  Search this
Collector:
Stokes, W. Royal, Dr., 1930-  Search this
Names:
Armstrong, Louis, 1900-1971  Search this
Davis, Miles  Search this
Ellington, Duke, 1899-1974  Search this
Gillespie, Dizzy, 1917-  Search this
Extent:
9.65 Cubic feet (12 boxes)
Type:
Archival materials
Collection descriptions
Audiotapes
Photographs
Publicity photographs
Date:
ca. 1970-2000.
Summary:
Publicity photographs of musicians and entertainers, mostly jazz musicians, such as Duke Ellington, Louis Armstrong, Miles Davis, and Dizzy Gillespie, but including many rock and even a few classical performers. The collection also contains tape recorded radio interviews conducted between 1970 and 2003. In addition there are posters relating to musical performances.
Scope and Contents:
This collection was formed by W. Royal Stokes in the course of his professional work as a music and arts critic. It is composed primarily of publicity portraits of musical performers, both single acts and groups. The emphasis is on jazz musicians and singers, although many rock stars and groups, and other popular musical performers are included. Even a few classical musicians are represented. The pictures are primarily mass-produced black and white publicity photographs distributed to newspapers, writers, etc., by agents for entertainment personalities. Some prints were made from the original negatives, while others clearly were made from copy negatives after typography was stripped together with a print and re-photographed. However, there are some rarer original photographs included in the collection, such as personal color snapshots, higher quality prints by art photographers, etc. Nearly all the prints are unmounted, and are 8 x 10 inches or smaller in size. The bulk of the photographs date from circa 1970 to 2000, however, a number of the earlier photographs are included as well as slightly later examples.
Arrangement:
The collection is divided into nine series.

Series 1, Photographs of Musicians and Ensembles, circa 1970-2000; undated

Subseries 1.1, Musicians and Ensembles

Subseries 1.2, Recording Company Photographs

Subseries 1.3, Unidentified Musicians

Series 2, Photographs of Performances, 1987-2002; undated

Subseries 2.1, Music Festivals, 1987-2002; undated

Subseries 2.2, Concerts, Music Clubs and Other Venues, 1920s-1940s and circa 1980s-1990s; undated

Series 3, Formal and Informal Groups, circa 1980s-2000; undated

Series 4, Photographs of Musicians in Films, Radio, Television and Theater, 1940s-2000; undated Series 5, Photographs of Subjects and Products related to Musicians and Music, 1970-2000; undated

Series 6, Photographs of Non-Musicians, circa 1980s-2000; undated

Series 7, Interviews with Musicians, 1970-2003

Series 8, Audiovisual Materials, 1970-2003

Subseries 8.1, Audio Recordings - Audiocassettes

Subseries 8.2, Audio Recordings-Audiotapes

Series 9, Posters, 1976-1990; undated
Biographical / Historical:
Born in Washington, D.C., W. Royal Stokes served in the Army and then embarked on an academic career, teaching at the University of Pittsburgh, Tufts University, Brock University and the University of Colorado. He left the academic profession in 1969 and become a writer, broadcaster and lecturer, journalist, and critic and authority on jazz music. A follower of jazz since his teens in the 1940s, Stokes has written about music for such publications as Down Beat, Jazz Times, and the Washington Post, and hosted the public radio shows "I Thought I Heard Buddy Bolden Say . . ." and "Since Minton's". Today he is the editor of the quarterly Jazz Notes, and is the author of The Jazz Scene: An Informal History From New Orleans to 1990 and Swing Era New York: The Jazz Photographs of Charles Peterson.. He is also the author of Living the Jazz Life: Conversations with Forty Musicians about Their Careers in Jazz (Oxford; New York: Oxford University Press, 2000). Dr. Stokes lives in Silver Spring, Maryland.
Materials in the Archives Center, National Museum of Ameican History:
Duke Ellington Collection, 1928-1988 (AC0301)

Herman Leonard Photoprints, 1948-1993

Frank Driggs Collection of Duke Ellington Photographic Reference Prints [copyprints], 1923-1972

Jazz Oral History Collection, 1988-1990

Ernie Smith Jazz Film Collection, 1910s-1970s (mostly 1930s-1960s)

Jeffrey Kliman Photographs

Stephanie Myers Jazz Photographs, 1984-1987, 2005

Chico O'Farrill Papers

Paquito D'Rivera Papers, 1989-2000.

Louis Armstrong Music Manuscripts, undated

Tito Puente Papers, 1962-1965.

Audrey Wells "Women in Jazz Radio Series, 1981-1982

Mongo Santamaria Papers, 1965-2001

Ramsey Lewis Collection, 1950-2007

Earl Newman Collection of Monterey Jazz Festival Posters, 1963-2009

James Arkatov Collection of Jazz Photographs, 1995-2003

Francis Wolff Jazz Photoprints, 1953-1966

Floyd Levin Jazz Reference Collection, circa 1920s-2006

Jazz Oral History Program Collection, 1992-2009

Leslie Schinella Collection of Gene Krupa Materials
Provenance:
Donated by W. Royal Stokes to the Archives Center in 2001.
Restrictions:
Collection is open for research.
Rights:
Collection items available for reproduction, but the Archives Center makes no guarantees concerning copyright restrictions. Other intellectual property rights may apply. Archives Center cost-recovery and use fees may apply when requesting reproductions.
Topic:
Jazz musicians -- 1950-2000 -- United States  Search this
Musicians  Search this
Publicity  Search this
Portraits -- Musicians  Search this
Popular music -- 20th century -- United States  Search this
Entertainers  Search this
Rock music  Search this
Genre/Form:
Audiotapes
Photographs -- Black-and-white photoprints -- Silver gelatin -- 1950-2000
Publicity photographs
Citation:
W. Royal Stokes Collection of Jazz Musicians' Photographs, ca. 1970-2000, Archives Center, National Museum of American History.
Identifier:
NMAH.AC.0766
See more items in:
W. Royal Stokes Collection of Music Photoprints and Interviews
Archival Repository:
Archives Center, National Museum of American History
EDAN-URL:
ead_collection:sova-nmah-ac-0766
Additional Online Media:

Lonesome Pine Specials

Performer:
Asleep at the Wheel  Search this
Take 6  Search this
Lovett, Lyle  Search this
Krauss, Alison  Search this
Nelson, Tracy  Search this
Mattea, Kathy  Search this
Gill, Vince  Search this
Beausoleil  Search this
Griffith, Nancy  Search this
Producer:
Van Kleek, Richard  Search this
Creator:
Kentucky Center for the Arts  Search this
Extent:
2.5 Cubic feet (7 boxes, 1/2" VHS)
Type:
Archival materials
Collection descriptions
Videotapes
Date:
1986-1991
Scope and Contents:
Collection consists of study videocassettes of the Lonesome Pine Specials, a television series that documents American music traditions and performers.
Arrangement:
1 series. Unarranged.
Biographical / Historical:
The Lonesome Pine television specials aired on Public Television stations.
Provenance:
Collection donated by Richard Van Kleek, April 6, 1993.
Restrictions:
Collection is open for research.
Rights:
Copyright restrictions; may not be copied. Must contact Kentucky Center for the Arts.
Topic:
Musicians  Search this
Performers -- 1980-2000  Search this
Music -- 1980-2000  Search this
Genre/Form:
Videotapes
Citation:
Lonesome Pine Specials, 1986-1991, Archives Center, National Museum of American History.
Identifier:
NMAH.AC.0487
See more items in:
Lonesome Pine Specials
Archival Repository:
Archives Center, National Museum of American History
EDAN-URL:
ead_collection:sova-nmah-ac-0487

John R. Tumpak Big Band Oral History Collection

Interviewee:
Cecil, Chuck, 1922-  Search this
Chiacco, Bob  Search this
Childers, Buddy, 1926-2007  Search this
Comstock, Frank  Search this
Bernardi, Ernani  Search this
Bernhart, Milt, 1926-2004  Search this
Camaratta, Tutti, 1913-2005  Search this
Heidt, Horace, Jr.  Search this
Hillman, Roc, 1910-  Search this
Jeffries, Herb  Search this
Jerome, Henry  Search this
Costanzo, Jack, 1922-  Search this
Cron, Rosalind  Search this
Duncan, Cleveland  Search this
Hanna, Jake  Search this
Alpert, Trigger, 1916-  Search this
Alexander, Van, 1915-  Search this
Simon, George Thomas  Search this
Shaw, Artie, 1910-2004  Search this
Sheils, Tom  Search this
Sesma, Chico  Search this
Sevano, Nick  Search this
Robertson, Alastair  Search this
Schwartz, Peggy  Search this
Tracey, Sheila  Search this
Tucker, Orrin  Search this
Stone, Butch  Search this
Tilton, Martha  Search this
Starr, Kay  Search this
Stevens, Garry  Search this
Spear, Sam  Search this
Stafford, Jo  Search this
LaPorta, John  Search this
Kitchens, Mildred  Search this
King, Donna  Search this
King, Dick  Search this
Kahn, Donald, 1918-2008  Search this
Rey, Alvino, 1908-2004  Search this
Pinches, Barbara Knowles  Search this
O'Neill, Dolores, 1917-  Search this
Miller, Bill  Search this
May, Billy  Search this
Mandel, Johnny  Search this
Malone, Raymond J.  Search this
Wain, Bea  Search this
Wilson, Gerald, 1918-  Search this
Whiting, Margaret  Search this
Zarchy, Zeke, 1915-2009  Search this
Donor:
Tumpak, John R., 1940-  Search this
Names:
Beneke, Tex  Search this
Kahn, Gus, 1886-1941  Search this
Knowles, Legh  Search this
Leonard, Jack  Search this
Purtill, Maurice  Search this
Sinatra, Frank, 1915-1998  Search this
Extent:
1 Cubic foot
Type:
Archival materials
Collection descriptions
Oral history
Interviews
Articles
Audio cassettes
Date:
1995-2007
Scope and Contents:
Oral history interviews conducted by Tumpak with Big Band figures (listed below), and a set of articles he wrote based on the interviews.
Arrangement:
1 series.
Biographical / Historical:
Author and journalist on music subjects.
Provenance:
Donated to the Archives Center by John Tumpak in 2010.
Restrictions:
UNPROCESSED COLLECTION.
Unrestricted research access on site by appointment.,Unprotected photographs must be handled with gloves.
Rights:
Collection items available for reproduction, but the Archives Center makes no guarantees concerning copyright restrictions. Other intellectual property rights may apply. Archives Center cost-recovery and use fees may apply when requesting reproductions.
Topic:
Big band music  Search this
Musicians  Search this
Genre/Form:
Oral history -- 1990-2000
Interviews -- 1980-2000
Articles
Audio cassettes -- 1990-2000
Audio cassettes -- 2000-2010
Citation:
John R. Tumpak Big Band Oral History Collection, 1995-2007, Archives Center, National Museum of American History.
Identifier:
NMAH.AC.1215
Archival Repository:
Archives Center, National Museum of American History
EDAN-URL:
ead_collection:sova-nmah-ac-1215

Analogue Music Synthesizer Oral History Project

Creator:
Jerome and Dorothy Lemelson Center for the Study of Invention and Innovation.  Search this
Interviewee:
Krause, Bernie  Search this
Deutsch, Herbert  Search this
Hemsath, Bill  Search this
Pollock, Jay  Search this
Moog, Robert  Search this
Oberheim, Tom  Search this
Sear, Walter  Search this
Preston, Don  Search this
Scott, Jim  Search this
Chowning, Jonathan  Search this
Buchla, Don  Search this
Interviewer:
Pinch, Trevor  Search this
Extent:
1 Cubic foot (8 boxes)
Type:
Archival materials
Collection descriptions
Audiocassettes
Transcripts
Audiotapes
Interviews
Oral history
Oral histories (document genres)
Date:
1996-2000
Summary:
The collection consists of over thirty hours of 7" open reel-to-reel master tapes, compact discs (DVDs), and transcripts for oral histories documenting the invention and development of the analogue music synthesizer.
Scope and Contents:
The collection consists of over thirty hours of 7" open reel-to- reel master tapes, compact discs, and transcripts for the oral histories documenting the invention and development of the analogue music synthesizer. Not all interviews have master tapes, reference copies, or transcripts.
Arrangement:
Collection is arranged into three series.

Series 1: Transcripts, 1996-1998

Series 2: Reference Disks (DVDs), 1996-2000

Series 3: Master Tapes (7"), 1996-1998
Biographical / Historical:
The Jerome and Dorothy Lemelson Center for the Study of Invention and Innovation, in cooperation with Trevor Pinch and Frank Trocco of Cornell University, conducted oral histories to document the pioneering engineers and musicians of the electronic music synthesizer from 1960 to 1970. Pinch and Trocco authored in 2002, Analog Days: The Invention and Impact of the Moog Synthesizer by Harvard University Press. This book is based on the oral histories from the Analogue Music Synthesizer Oral History Project.
Provenance:
This collection was created by the Jerome and Dorothy Lemelson Center for the Study of Invention and Innovation with National Museum of American History staff member Jim Weaver, Division of Cultural History and Trevor Pinch and Frank Trocco, Department of Science and Technology Studies, Cornell University.
Restrictions:
Collection is open for research use.
Rights:
Collection items available for reproduction, but the Archives Center makes no guarantees concerning copyright restrictions. Other intellectual property rights may apply. Archives Center cost-recovery and use fees may apply when requesting reproductions.
Topic:
Inventors -- 20th century  Search this
Piano and synthesizer music  Search this
Electric engineering -- 1980-2000  Search this
Inventions -- 1980-2000  Search this
Synthesizer music  Search this
Music -- Acoustics and physics  Search this
Music -- 20th century  Search this
Genre/Form:
Audiocassettes
Transcripts
Audiotapes
Interviews
Oral history
Oral histories (document genres)
Citation:
Title and date item, Analogue Music Synthesizer Oral History Project, 1996-1998, Archives Center, National Museum of American History
Identifier:
NMAH.AC.0640
See more items in:
Analogue Music Synthesizer Oral History Project
Archival Repository:
Archives Center, National Museum of American History
EDAN-URL:
ead_collection:sova-nmah-ac-0640

Fred/Alan MTV Network Advertising Collection

Creator:
Ha! Comedy Network.  Search this
Goodman, Alan  Search this
VH-1.  Search this
Nickelodeon.  Search this
Seibert, Fred  Search this
MTV Network.  Search this
Fred/Alan, Inc.  Search this
Extent:
4 Cubic feet (15 boxes)
Container:
Box 7
Box 8
Type:
Archival materials
Collection descriptions
Photographs
Tear sheets
Slides (photographs)
Date:
1981-1992
Summary:
Collection contains advertsing and promotional materials primarily created by the Fred/Alan Advertising Agency, 1981-1992, for the MTV Network. Also advertising and promotional materials for Nickelodeon, Nick at Nite, VH-1 and Ha! Comedy Networks.
Scope and Contents:
The collection consists of advertising and promotional materials created by the Fred/Alan advertising agency between 1981 and 1992 for the MTV network, which includes Music Television, Nickelodeon, Nick at Nite, VH-1, and Ha! Comedy Network. Also included are advertising and promotional material for the Disney Channel, the Movie Channel, Showtime, Home Box Office and other Fred/Alan clients including Miller Beer, General Foods and Myers Rum. The materials demonstrate the intersection between American popular culture and advertising in several ways. First, because many of the advertisements were designed for trade publications of the cable television and advertising industries, they reveal some of the thinking behind the cable television industry's attempts to establish and stabilize its market during the 1980s, a decade which witnessed the emergence and spectacular rise of cable programming. Secondly, because MTV Networks began as a commercial proposition to attract a difficult-to-reach teenage audience and later, to capture the baby boom generation, the collection also provides evidence of the 1980s trend toward market segmentation. Finally, both in content and style, MTV Networks pioneered a new aesthetic which has had repercussions throughout American popular culture, and particularly in television programming and advertising.
Arrangement:
the collection is arranged into three series.

Series 1: Print Advertising and Promotional Material

Subseries 1.1: Music Television, 1981-1991

Subseries 1.2: Nickelodeon, 1988-1992

Subseries 1.3: Nick at Nite, 1987-1991

Subseries 1.4: Video Hits-1, 1987-1991

Subseries 1.5: Ha! Comedy Network, 1990-1991

Subseries 1.6: The Disney Channel, 1981

Subseries 1.7: The Movie Channel, 1982

Subseries 1.8: Fred/Alan and other clients, 1987-1989

Series 2: Videotaped Commercials

Series 3: Photographic Materials

Subseries 3.1: 2x2 color slides

Subseries 3.2: Still photos
Provenance:
Collection donated by Fred Seibert, President of the Fred/Alan advertising agency in New York City, February 15, 1992.
Restrictions:
Collection is open for research.
Rights:
Collection items available for reproduction, but the Archives Center makes no guarantees concerning copyright restrictions. Other intellectual property rights may apply. Archives Center cost-recovery and use fees may apply when requesting reproductions.
Topic:
Music in advertising -- 1980-2000  Search this
Motion picture producers and directors  Search this
Marketing -- 1980-2000  Search this
Humor in advertising -- 1980-2000  Search this
Copywriters  Search this
advertising -- 1980-2000  Search this
Television advertising -- 1980-2000  Search this
Sex in advertising -- 1980-2000  Search this
Genre/Form:
Photographs -- 1980-2000
Tear sheets -- 1980-2000
Slides (photographs) -- 1980-2000
Citation:
Fred/Alan MTV Network Collection, 1981-1982, Archives Center, National Museum of American History
Identifier:
NMAH.AC.0453
See more items in:
Fred/Alan MTV Network Advertising Collection
Archival Repository:
Archives Center, National Museum of American History
EDAN-URL:
ead_collection:sova-nmah-ac-0453
Additional Online Media:

Paquito D'Rivera Papers

Creator:
D'Rivera, Paquito, 1948-  Search this
Extent:
0.3 Cubic feet (1 box)
Type:
Archival materials
Collection descriptions
Photographs
Manuscripts
Date:
1988-2000
Summary:
The collection consists of three music manuscripts created by Paquito D'Rivera, Cuban-born musician and composer and a photograph.
Scope and Contents:
The collection consists of three music manuscripts created by D'Rivera including A Song of Peace commissioned by the New York Festival of Songs for its annual concert series in 2000. Annie Colina wrote the lyrics for this song. There are also two other music manuscripts including I Remember Diz written by D'Rivera for Dizzy Gillespie shortly after his death. A photograph of D'Rivera's birthday celebration with Dizzy Gillespie in 1988 can also be found among these materials. The materials are arranged in chronological order.
Arrangement:
The collection is arranged in three folders.
Biographical / Historical:
Paquito D'Rivera, born in 1948, is a Cuban musician and composer of both jazz and classical music. He plays both the clarinet and the alto saxophone. In his teen years, D'Rivera became a founding member of the Orquesta Cubana de Musica Moderna, directing the group for two years. At the same time, he played both the clarinet and saxophone with the Cuban National Symphony Orchestra. D'Rivera was also a founding member and co-director of the musical group Irakere, a band that played a mixture of jazz, rock, classical and traditional Cuban music. In 1980, he sought asylum in Spain at the United States Embassy. He moved to New York and played with Dizzy Gillespie's last big band. D'Rivera has won several Grammy awards, including Best Latin Jazz Album in 2003 and 2008 and best classical album at the Latin Grammy awards in 2003 and 2005. In addition, D'Rivera was nominated for Grammy awards in 1979 and 1980. He received the National Medal for the Arts in 2005 and was named one of the 2005 National Endowment for the Arts Jazz Masters.

D'Rivera is also a composer of music. In 2007, he received a John Simon Guggenheim Fellowship in Music Composition. He also received the 2007-2008 appointment as Composer-in-Residence at the Caramoor Center for Music and the Arts. D'Rivera's compositions reflect his widespread musical interests combining Afro-Cuban rhythms and melodies with classical origins.
Related Materials:
The collection complements materials in the Latino Music Collection, Tito Puente Papers, Chico O'Farrill Papers, Mongo Santamaria Papers and Dizzy Gillespie Collection.
Separated Materials:
The Museum's Division of Culture and the Arts holds artifacts related to this collection including a Panama hat, white tuxedo, and D'Rivera's first clarinet. See accession number: 2005.3048.
Provenance:
Paquito D'Rivera donated the collection to the Archives Center in 2005.
Restrictions:
The collection is open for research use.

Physical Access: Researchers must handle unprotected photographs with gloves.
Rights:
Collection items available for reproduction, but the Archives Center makes no guarantees concerning copyright restrictions. Reproduction permission from Archives Center: fees for commercial use. All duplication requests must be reviewed and approved by Archives Center staff.
Topic:
Jazz musicians -- United States  Search this
Jazz  Search this
Music -- 20th century  Search this
Musicians -- United States  Search this
Genre/Form:
Photographs -- Black-and-white photoprints -- Silver gelatin -- 1980-2000
Manuscripts -- Music -- 20th century
Citation:
Paquito D'Rivera Music Manuscripts and Photograph, Archives Center, National Museum of American History
Identifier:
NMAH.AC.0891
See more items in:
Paquito D'Rivera Papers
Archival Repository:
Archives Center, National Museum of American History
EDAN-URL:
ead_collection:sova-nmah-ac-0891
Additional Online Media:

Formal and Informal Groups, circa; 1980s-2000; undated

Collection Interviewee:
Sun Ra  Search this
Gaskin, Leonard, 1920-  Search this
Taylor, Billy  Search this
Sullivan, Maxine, 1911-1987  Search this
Wells, Ronnie  Search this
Whiting, Margaret  Search this
Towers, Jack  Search this
Venuti, Joe, 1903-1978  Search this
Pullen, Don, 1941-  Search this
Roney, Wallace  Search this
Pizzarelli, Bucky, 1926-  Search this
Pizzarelli, John, 1960-  Search this
Shaw, Artie, 1910-2004  Search this
Shepp, Archie, 1937-  Search this
Sanders, Pharaoh  Search this
Grant, Felix, 1918-1993  Search this
Scott, Jimmy  Search this
McPhail, Jimmy  Search this
McPartland, Marian  Search this
McFerrin, Bobby  Search this
Krall, Diana  Search this
O'Connell, Helen  Search this
Mulligan, Gerry  Search this
Metheny, Pat  Search this
McShann, Jay  Search this
Horn, Shirley, 1934-  Search this
Hinton, Milt, 1910-  Search this
Hill, Andrew, 1937-  Search this
Hendricks, Jon, 1921-  Search this
Keane, Helen  Search this
Kaminsky, Max, 1908-  Search this
Jordan, Sheila, 1928-  Search this
Humes, Helen, 1913-1981  Search this
Hampton, Lionel  Search this
Harris, Eddie, 1934-  Search this
Heath, Jimmy, 1926-  Search this
Frishberg, Dave  Search this
Ennis, Ethel  Search this
Farmer, Art, 1928-  Search this
Flanagan, Tommy, 1930-  Search this
Hampton, Slide  Search this
D'Rivera, Paquito, 1948-  Search this
Daniels, Billy  Search this
Davison, Bill  Search this
Donegan, Dorothy, 1922-  Search this
Crouch, Stanley, 1945-  Search this
Conyers, John, 1929-  Search this
Cruz, Celia, 1920-  Search this
Byard, Jaki  Search this
Brown, Ruth  Search this
Carter, Betty, 1930-  Search this
Byron, Don  Search this
Betts, Keter, 1928-  Search this
Bellson, Louis  Search this
Bowie, Lester, 1941-  Search this
Blakey, Art, 1919-1990  Search this
Allen, Steve, 1921-2000  Search this
Adderly, Nat, 1931-  Search this
Bailey, Benny, 1925-  Search this
Collection Collector:
Stokes, W. Royal, Dr., 1930-  Search this
Type:
Archival materials
Collection Restrictions:
Collection is open for research.
Collection Rights:
Collection items available for reproduction, but the Archives Center makes no guarantees concerning copyright restrictions. Other intellectual property rights may apply. Archives Center cost-recovery and use fees may apply when requesting reproductions.
Collection Citation:
W. Royal Stokes Collection of Jazz Musicians' Photographs, ca. 1970-2000, Archives Center, National Museum of American History.
Identifier:
NMAH.AC.0766, Series 3
See more items in:
W. Royal Stokes Collection of Music Photoprints and Interviews
Archival Repository:
Archives Center, National Museum of American History
EDAN-URL:
ead_component:sova-nmah-ac-0766-ref144

Musicians: Social and Informal Groups

Collection Interviewee:
Sun Ra  Search this
Gaskin, Leonard, 1920-  Search this
Taylor, Billy  Search this
Sullivan, Maxine, 1911-1987  Search this
Wells, Ronnie  Search this
Whiting, Margaret  Search this
Towers, Jack  Search this
Venuti, Joe, 1903-1978  Search this
Pullen, Don, 1941-  Search this
Roney, Wallace  Search this
Pizzarelli, Bucky, 1926-  Search this
Pizzarelli, John, 1960-  Search this
Shaw, Artie, 1910-2004  Search this
Shepp, Archie, 1937-  Search this
Sanders, Pharaoh  Search this
Grant, Felix, 1918-1993  Search this
Scott, Jimmy  Search this
McPhail, Jimmy  Search this
McPartland, Marian  Search this
McFerrin, Bobby  Search this
Krall, Diana  Search this
O'Connell, Helen  Search this
Mulligan, Gerry  Search this
Metheny, Pat  Search this
McShann, Jay  Search this
Horn, Shirley, 1934-  Search this
Hinton, Milt, 1910-  Search this
Hill, Andrew, 1937-  Search this
Hendricks, Jon, 1921-  Search this
Keane, Helen  Search this
Kaminsky, Max, 1908-  Search this
Jordan, Sheila, 1928-  Search this
Humes, Helen, 1913-1981  Search this
Hampton, Lionel  Search this
Harris, Eddie, 1934-  Search this
Heath, Jimmy, 1926-  Search this
Frishberg, Dave  Search this
Ennis, Ethel  Search this
Farmer, Art, 1928-  Search this
Flanagan, Tommy, 1930-  Search this
Hampton, Slide  Search this
D'Rivera, Paquito, 1948-  Search this
Daniels, Billy  Search this
Davison, Bill  Search this
Donegan, Dorothy, 1922-  Search this
Crouch, Stanley, 1945-  Search this
Conyers, John, 1929-  Search this
Cruz, Celia, 1920-  Search this
Byard, Jaki  Search this
Brown, Ruth  Search this
Carter, Betty, 1930-  Search this
Byron, Don  Search this
Betts, Keter, 1928-  Search this
Bellson, Louis  Search this
Bowie, Lester, 1941-  Search this
Blakey, Art, 1919-1990  Search this
Allen, Steve, 1921-2000  Search this
Adderly, Nat, 1931-  Search this
Bailey, Benny, 1925-  Search this
Collection Collector:
Stokes, W. Royal, Dr., 1930-  Search this
Container:
Box 18, Folder 3
Type:
Archival materials
Collection Restrictions:
Collection is open for research.
Collection Rights:
Collection items available for reproduction, but the Archives Center makes no guarantees concerning copyright restrictions. Other intellectual property rights may apply. Archives Center cost-recovery and use fees may apply when requesting reproductions.
Collection Citation:
W. Royal Stokes Collection of Jazz Musicians' Photographs, ca. 1970-2000, Archives Center, National Museum of American History.
See more items in:
W. Royal Stokes Collection of Music Photoprints and Interviews
Archival Repository:
Archives Center, National Museum of American History
EDAN-URL:
ead_component:sova-nmah-ac-0766-ref145

Musicians: Organizations and Events

Collection Interviewee:
Sun Ra  Search this
Gaskin, Leonard, 1920-  Search this
Taylor, Billy  Search this
Sullivan, Maxine, 1911-1987  Search this
Wells, Ronnie  Search this
Whiting, Margaret  Search this
Towers, Jack  Search this
Venuti, Joe, 1903-1978  Search this
Pullen, Don, 1941-  Search this
Roney, Wallace  Search this
Pizzarelli, Bucky, 1926-  Search this
Pizzarelli, John, 1960-  Search this
Shaw, Artie, 1910-2004  Search this
Shepp, Archie, 1937-  Search this
Sanders, Pharaoh  Search this
Grant, Felix, 1918-1993  Search this
Scott, Jimmy  Search this
McPhail, Jimmy  Search this
McPartland, Marian  Search this
McFerrin, Bobby  Search this
Krall, Diana  Search this
O'Connell, Helen  Search this
Mulligan, Gerry  Search this
Metheny, Pat  Search this
McShann, Jay  Search this
Horn, Shirley, 1934-  Search this
Hinton, Milt, 1910-  Search this
Hill, Andrew, 1937-  Search this
Hendricks, Jon, 1921-  Search this
Keane, Helen  Search this
Kaminsky, Max, 1908-  Search this
Jordan, Sheila, 1928-  Search this
Humes, Helen, 1913-1981  Search this
Hampton, Lionel  Search this
Harris, Eddie, 1934-  Search this
Heath, Jimmy, 1926-  Search this
Frishberg, Dave  Search this
Ennis, Ethel  Search this
Farmer, Art, 1928-  Search this
Flanagan, Tommy, 1930-  Search this
Hampton, Slide  Search this
D'Rivera, Paquito, 1948-  Search this
Daniels, Billy  Search this
Davison, Bill  Search this
Donegan, Dorothy, 1922-  Search this
Crouch, Stanley, 1945-  Search this
Conyers, John, 1929-  Search this
Cruz, Celia, 1920-  Search this
Byard, Jaki  Search this
Brown, Ruth  Search this
Carter, Betty, 1930-  Search this
Byron, Don  Search this
Betts, Keter, 1928-  Search this
Bellson, Louis  Search this
Bowie, Lester, 1941-  Search this
Blakey, Art, 1919-1990  Search this
Allen, Steve, 1921-2000  Search this
Adderly, Nat, 1931-  Search this
Bailey, Benny, 1925-  Search this
Collection Collector:
Stokes, W. Royal, Dr., 1930-  Search this
Container:
Box 18, Folder 4
Type:
Archival materials
Collection Restrictions:
Collection is open for research.
Collection Rights:
Collection items available for reproduction, but the Archives Center makes no guarantees concerning copyright restrictions. Other intellectual property rights may apply. Archives Center cost-recovery and use fees may apply when requesting reproductions.
Collection Citation:
W. Royal Stokes Collection of Jazz Musicians' Photographs, ca. 1970-2000, Archives Center, National Museum of American History.
See more items in:
W. Royal Stokes Collection of Music Photoprints and Interviews
Archival Repository:
Archives Center, National Museum of American History
EDAN-URL:
ead_component:sova-nmah-ac-0766-ref146

Musicians: Awards and Honors

Collection Interviewee:
Sun Ra  Search this
Gaskin, Leonard, 1920-  Search this
Taylor, Billy  Search this
Sullivan, Maxine, 1911-1987  Search this
Wells, Ronnie  Search this
Whiting, Margaret  Search this
Towers, Jack  Search this
Venuti, Joe, 1903-1978  Search this
Pullen, Don, 1941-  Search this
Roney, Wallace  Search this
Pizzarelli, Bucky, 1926-  Search this
Pizzarelli, John, 1960-  Search this
Shaw, Artie, 1910-2004  Search this
Shepp, Archie, 1937-  Search this
Sanders, Pharaoh  Search this
Grant, Felix, 1918-1993  Search this
Scott, Jimmy  Search this
McPhail, Jimmy  Search this
McPartland, Marian  Search this
McFerrin, Bobby  Search this
Krall, Diana  Search this
O'Connell, Helen  Search this
Mulligan, Gerry  Search this
Metheny, Pat  Search this
McShann, Jay  Search this
Horn, Shirley, 1934-  Search this
Hinton, Milt, 1910-  Search this
Hill, Andrew, 1937-  Search this
Hendricks, Jon, 1921-  Search this
Keane, Helen  Search this
Kaminsky, Max, 1908-  Search this
Jordan, Sheila, 1928-  Search this
Humes, Helen, 1913-1981  Search this
Hampton, Lionel  Search this
Harris, Eddie, 1934-  Search this
Heath, Jimmy, 1926-  Search this
Frishberg, Dave  Search this
Ennis, Ethel  Search this
Farmer, Art, 1928-  Search this
Flanagan, Tommy, 1930-  Search this
Hampton, Slide  Search this
D'Rivera, Paquito, 1948-  Search this
Daniels, Billy  Search this
Davison, Bill  Search this
Donegan, Dorothy, 1922-  Search this
Crouch, Stanley, 1945-  Search this
Conyers, John, 1929-  Search this
Cruz, Celia, 1920-  Search this
Byard, Jaki  Search this
Brown, Ruth  Search this
Carter, Betty, 1930-  Search this
Byron, Don  Search this
Betts, Keter, 1928-  Search this
Bellson, Louis  Search this
Bowie, Lester, 1941-  Search this
Blakey, Art, 1919-1990  Search this
Allen, Steve, 1921-2000  Search this
Adderly, Nat, 1931-  Search this
Bailey, Benny, 1925-  Search this
Collection Collector:
Stokes, W. Royal, Dr., 1930-  Search this
Container:
Box 18, Folder 5
Type:
Archival materials
Collection Restrictions:
Collection is open for research.
Collection Rights:
Collection items available for reproduction, but the Archives Center makes no guarantees concerning copyright restrictions. Other intellectual property rights may apply. Archives Center cost-recovery and use fees may apply when requesting reproductions.
Collection Citation:
W. Royal Stokes Collection of Jazz Musicians' Photographs, ca. 1970-2000, Archives Center, National Museum of American History.
See more items in:
W. Royal Stokes Collection of Music Photoprints and Interviews
Archival Repository:
Archives Center, National Museum of American History
EDAN-URL:
ead_component:sova-nmah-ac-0766-ref147

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