Collection contains advertsing and promotional materials primarily created by the Fred/Alan Advertising Agency, 1981-1992, for the MTV Network. Also advertising and promotional materials for Nickelodeon, Nick at Nite, VH-1 and Ha! Comedy Networks.
Scope and Contents:
The collection consists of advertising and promotional materials created by the Fred/Alan advertising agency between 1981 and 1992 for the MTV network, which includes Music Television, Nickelodeon, Nick at Nite, VH-1, and Ha! Comedy Network. Also included are advertising and promotional material for the Disney Channel, the Movie Channel, Showtime, Home Box Office and other Fred/Alan clients including Miller Beer, General Foods and Myers Rum. The materials demonstrate the intersection between American popular culture and advertising in several ways. First, because many of the advertisements were designed for trade publications of the cable television and advertising industries, they reveal some of the thinking behind the cable television industry's attempts to establish and stabilize its market during the 1980s, a decade which witnessed the emergence and spectacular rise of cable programming. Secondly, because MTV Networks began as a commercial proposition to attract a difficult-to-reach teenage audience and later, to capture the baby boom generation, the collection also provides evidence of the 1980s trend toward market segmentation. Finally, both in content and style, MTV Networks pioneered a new aesthetic which has had repercussions throughout American popular culture, and particularly in television programming and advertising.
the collection is arranged into three series.
Series 1: Print Advertising and Promotional Material
Subseries 1.1: Music Television, 1981-1991
Subseries 1.2: Nickelodeon, 1988-1992
Subseries 1.3: Nick at Nite, 1987-1991
Subseries 1.4: Video Hits-1, 1987-1991
Subseries 1.5: Ha! Comedy Network, 1990-1991
Subseries 1.6: The Disney Channel, 1981
Subseries 1.7: The Movie Channel, 1982
Subseries 1.8: Fred/Alan and other clients, 1987-1989
Series 2: Videotaped Commercials
Series 3: Photographic Materials
Subseries 3.1: 2x2 color slides
Subseries 3.2: Still photos
Collection donated by Fred Seibert, President of the Fred/Alan advertising agency in New York City, February 15, 1992.
Collection is open for research.
Collection items available for reproduction, but the Archives Center makes no guarantees concerning copyright restrictions. Other intellectual property rights may apply. Archives Center cost-recovery and use fees may apply when requesting reproductions.
Filmmaker Anthony Anderson lived in Anacostia in southeast Washington, D.C. until he entered high school when he moved to Montgomery County, Maryland. Anderson started creating and writing stories at a young age, and involved himself in the performing arts, including stage plays in high school. After several unsuccessful attempts to secure a role on 'The Wire,' Anderson was inspired by Spike Lee interview in which Lee stated you have to create your chance. Anderson explains this inspiration lead him to revisit his previously written scripts and start making films. He talks about his first film 'The Ties that Binds,' and his web series 'Anacostia.' Anderson explains his inspiration comes from people in Washington, D.C. and what success means to him. He talks about his creative process, where his ideas come from, trusting people he works with, and his biggest struggles creating the web series. Anderson provides advice to aspiring Anacostians.
Interview. Dated 20110210.
Use of the materials requires an appointment. Some items are not accessible due to obsolete format and playback machinery restrictions. Please contact the archivist to make an appointment: ACMarchives@si.edu.
Collection items available for reproduction, but the Archives makes no guarantees concerning copyright restrictions. Other intellectual property rights may apply. Archives cost-recovery and use fees may apply when requesting reproductions.
Use of the materials requires an appointment. Please contact the archivist to make an appointment: ACMarchives@si.edu.