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Delegate

Published by:
MelPat Associates, American, 1965 - 1986  Search this
Created by:
C. Melvin Patrick, American, died 1985  Search this
Subject of:
WLIB, American, founded 1941  Search this
National Association for Equal Opportunity in Higher Education, American, founded 1969  Search this
American Bridge Association, American, founded 1932  Search this
National Association of Black Social Workers, American, founded 1968  Search this
Interracial Council for Business Opportunity, American, founded 1963  Search this
One Hundred Black Men, Inc., American, founded 1963  Search this
National Association of Market Developers, American, founded 1953  Search this
Vulcan Society, American, founded 1940  Search this
National Urban League, American, founded 1910  Search this
Opportunities Industrialization Center of America, Inc., American, founded 1964  Search this
Prince Hall Freemasonry, founded 1784  Search this
National Urban Coalition, American, founded 1967  Search this
National Newspaper Publishers Association, American, founded 1827  Search this
Top Ladies of Distinction, Inc., American, founded 1964  Search this
The Links, Incorporated, American, founded 1946  Search this
National Association for the Advancement of Colored People, American, founded 1909  Search this
Lambda Kappa Mu Sorority, Inc., American, founded 1937  Search this
Carats, Inc., American, founded 1959  Search this
Chi Eta Phi Sorority, Inc., American, founded 1932  Search this
National Medical Association, American, founded 1895  Search this
National United Church Ushers Association of America, Inc., American, founded 1919  Search this
Vernon Jordan, American, born 1935  Search this
Alpha Phi Alpha Fraternity, Inc., American, founded 1906  Search this
Phi Beta Sigma Fraternity, American, founded 1914  Search this
Zeta Phi Beta Sorority, American, founded 1920  Search this
National Dental Association, American, founded 1913  Search this
National Funeral Directors and Morticians Association, Inc., American, founded 1924  Search this
Delta Sigma Theta Sorority, American, founded 1913  Search this
Connectional Lay Council, American, founded 1948  Search this
Chi Delta Mu Fraternity, Inc., American, founded 1913  Search this
Shriners International, American, founded 1870  Search this
Daughters of Isis, American, founded 1910  Search this
Iota Phi Lambda Sorority, Inc., American, founded 1929  Search this
National Association of Negro Business and Professional Women's Clubs, Inc., American, founded 1935  Search this
Congressional Black Caucus, American, founded 1971  Search this
Morehouse Alumni Association, American, founded 1900  Search this
Morris Brown College, American, founded 1881  Search this
Dr. Ralph Bunche, American, 1903 - 1971  Search this
Lionel Hampton, American, 1908 - 2002  Search this
National Urban League Guild, American, founded 1946  Search this
Young Men's Christian Association (YMCA), International, founded 1844  Search this
Alliance for Women in Media, American, founded 1951  Search this
Eleanor Holmes Norton, American, born 1937  Search this
Vernon Jordan, American, born 1935  Search this
Medium:
ink on paper
Dimensions:
H x W x D: 10 13/16 × 8 7/16 × 1/2 in. (27.5 × 21.4 × 1.3 cm)
Type:
magazines (periodicals)
Place made:
Harlem, New York City, New York, United States, North and Central America
Place depicted:
Atlanta, Fulton County, Georgia, United States, North and Central America
Martha's Vineyard, Oak Bluffs, Dukes County, Massachusetts, United States, North and Central America
Date:
1981
Topic:
African American  Search this
Advertising  Search this
Associations and institutions  Search this
Black Press  Search this
Business  Search this
Communities  Search this
Fraternal organizations  Search this
Fraternities  Search this
Government  Search this
HBCUs (Historically Black Colleges and Universities)  Search this
Journalism  Search this
Labor  Search this
Mass media  Search this
Men  Search this
Political organizations  Search this
Politics  Search this
Professional organizations  Search this
Religion  Search this
Social life and customs  Search this
Sororities  Search this
U.S. History, 1969-2001  Search this
Urban life  Search this
Women  Search this
Women's organizations  Search this
Credit Line:
Collection of the Smithsonian National Museum of African American History and Culture, Gift of Anne B. Patrick and the family of Hilda E. Stokely
Object number:
2012.167.15
Restrictions & Rights:
Public domain
Proper usage is the responsibility of the user.
See more items in:
National Museum of African American History and Culture Collection
Classification:
Documents and Published Materials-Published Works
Data Source:
National Museum of African American History and Culture
GUID:
http://n2t.net/ark:/65665/fd5af48a13c-8c71-4105-9526-479c0bc3bb3e
EDAN-URL:
edanmdm:nmaahc_2012.167.15
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Delegate

Published by:
MelPat Associates, American, 1965 - 1986  Search this
Created by:
C. Melvin Patrick, American, died 1985  Search this
National Association of Market Developers, American, founded 1953  Search this
Subject of:
National Association for Equal Opportunity in Higher Education, American, founded 1969  Search this
National Urban Affairs Council, American, founded 1971  Search this
Interracial Council for Business Opportunity, American, founded 1963  Search this
Prince Hall Freemasonry, founded 1784  Search this
Chi Delta Mu Fraternity, Inc., American, founded 1913  Search this
Top Ladies of Distinction, Inc., American, founded 1964  Search this
Continental Societies, Inc., American, founded 1956  Search this
Rose Morgan, American, 1912 - 2008  Search this
William Otis Walker, American, 1896 - 1981  Search this
National Newspaper Publishers Association, American, founded 1827  Search this
African Methodist Episcopal Church, American, founded 1816  Search this
National Association for the Advancement of Colored People, American, founded 1909  Search this
Lambda Kappa Mu Sorority, Inc., American, founded 1937  Search this
The Links, Incorporated, American, founded 1946  Search this
National Association of Black Accountants, Inc., American, founded 1969  Search this
Carats, Inc., American, founded 1959  Search this
People United to Save Humanity, American, founded 1971  Search this
Alpha Kappa Alpha Sorority, Incorporated, founded 1908  Search this
Chi Eta Phi Sorority, Inc., American, founded 1932  Search this
National United Church Ushers Association of America, Inc., American, founded 1919  Search this
National Pharmaceutical Association, American, founded 1947  Search this
National Medical Association, American, founded 1895  Search this
Sigma Gamma Rho Sorority, Inc., founded 1922  Search this
Zeta Phi Beta Sorority, American, founded 1920  Search this
Alpha Phi Alpha Fraternity, Inc., American, founded 1906  Search this
Eta Phi Beta Sorority, Inc., American, founded 1943  Search this
National Association of Negro Business and Professional Women's Clubs, Inc., American, founded 1935  Search this
National Urban League, American, founded 1910  Search this
National Association of University Women, American, founded 1910  Search this
Omega Psi Phi Fraternity, Inc., American, founded 1911  Search this
Shriners International, American, founded 1870  Search this
Improved Benevolent and Protective Order of the Elks of the World, American, founded 1898  Search this
Iota Phi Lambda Sorority, Inc., American, founded 1929  Search this
Vernon Jordan, American, born 1935  Search this
National Business League, American, founded 1900  Search this
Congressional Black Caucus, American, founded 1971  Search this
Arthur Ashe Jr., American, 1943 - 1993  Search this
National Bankers Association, American, founded 1927  Search this
National Bar Association, American, founded 1925  Search this
369th Veterans Association, American  Search this
Percy Ellis Sutton, American, 1920 - 2009  Search this
Morehouse College, American, founded 1867  Search this
Joe Louis, American, 1914 - 1981  Search this
Clarence D. King, American, 1888 - 1981  Search this
Phi Beta Sigma Fraternity, American, founded 1914  Search this
National Black Veterans Association, American, founded 1974  Search this
Medium:
ink on paper
Dimensions:
H x W x D: 10 13/16 × 8 7/16 × 1/2 in. (27.5 × 21.4 × 1.3 cm)
Type:
magazines (periodicals)
Place made:
Harlem, New York City, New York, United States, North and Central America
Place depicted:
Martha's Vineyard, Oak Bluffs, Dukes County, Massachusetts, United States, North and Central America
Date:
1982
Topic:
African American  Search this
Advertising  Search this
African Methodist Episcopal  Search this
Associations and institutions  Search this
Black Press  Search this
Broadway Theatre  Search this
Business  Search this
Communities  Search this
Film  Search this
Fraternal organizations  Search this
Fraternities  Search this
Government  Search this
HBCUs (Historically Black Colleges and Universities)  Search this
Journalism  Search this
Labor  Search this
Mass media  Search this
Men  Search this
Methodist  Search this
Political organizations  Search this
Politics  Search this
Professional organizations  Search this
Religion  Search this
Social life and customs  Search this
Sororities  Search this
The Black Church  Search this
U.S. History, 1969-2001  Search this
Urban life  Search this
Women  Search this
Women's organizations  Search this
Credit Line:
Collection of the Smithsonian National Museum of African American History and Culture, Gift of Anne B. Patrick and the family of Hilda E. Stokely
Object number:
2012.167.16
Restrictions & Rights:
Public domain
Proper usage is the responsibility of the user.
See more items in:
National Museum of African American History and Culture Collection
Classification:
Documents and Published Materials-Published Works
Data Source:
National Museum of African American History and Culture
GUID:
http://n2t.net/ark:/65665/fd595b77a5e-4524-45a5-90d3-81855fc7528c
EDAN-URL:
edanmdm:nmaahc_2012.167.16
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Delegate

Published by:
MelPat Associates, American, 1965 - 1986  Search this
Created by:
C. Melvin Patrick, American, died 1985  Search this
Subject of:
United Negro College Fund, American, founded 1944  Search this
Billy Dee Williams, American, born 1937  Search this
National Association for Equal Opportunity in Higher Education, American, founded 1969  Search this
National Urban Affairs Council, American, founded 1971  Search this
National Association of Market Developers, American, founded 1953  Search this
Prince Hall Freemasonry, founded 1784  Search this
Opportunities Industrialization Center of America, Inc., American, founded 1964  Search this
Harold Washington, American, 1922 - 1987  Search this
National Newspaper Publishers Association, American, founded 1827  Search this
Top Ladies of Distinction, Inc., American, founded 1964  Search this
National Association for the Advancement of Colored People, American, founded 1909  Search this
Lambda Kappa Mu Sorority, Inc., American, founded 1937  Search this
Iota Phi Lambda Sorority, Inc., American, founded 1929  Search this
Chi Eta Phi Sorority, Inc., American, founded 1932  Search this
National Medical Association, American, founded 1895  Search this
National United Church Ushers Association of America, Inc., American, founded 1919  Search this
Morehouse College, American, founded 1867  Search this
Alpha Phi Alpha Fraternity, Inc., American, founded 1906  Search this
Carats, Inc., American, founded 1959  Search this
National Bar Association, American, founded 1925  Search this
National Urban League, American, founded 1910  Search this
African Methodist Episcopal Church, American, founded 1816  Search this
National Association of Negro Business and Professional Women's Clubs, Inc., American, founded 1935  Search this
Shriners International, American, founded 1870  Search this
Delta Sigma Theta Sorority, American, founded 1913  Search this
Omega Psi Phi Fraternity, Inc., American, founded 1911  Search this
National Pharmaceutical Association, American, founded 1947  Search this
National Sorority of Phi Delta Kappa, Inc., American, founded 1923  Search this
One Hundred Black Men, Inc., American, founded 1963  Search this
Arthur Ashe Jr., American, 1943 - 1993  Search this
Association for the Study of African American Life and History, American, founded 1915  Search this
People United to Save Humanity, American, founded 1971  Search this
369th Veterans Association, American  Search this
Eubie Blake, American, 1887 - 1983  Search this
Dance Theatre of Harlem, American, founded 1969  Search this
National Coalition of 100 Black Women, American, founded 1981  Search this
Medium:
ink on paper
Dimensions:
H x W x D: 10 13/16 × 8 7/16 × 1/2 in. (27.5 × 21.4 × 1.3 cm)
Type:
magazines (periodicals)
Place made:
Harlem, New York City, New York, United States, North and Central America
Place depicted:
Martha's Vineyard, Oak Bluffs, Dukes County, Massachusetts, United States, North and Central America
Bahamas, Caribbean, North and Central America
Houston, Harris County, Texas, United States, North and Central America
Atlanta, Fulton County, Georgia, United States, North and Central America
Date:
1983
Topic:
African American  Search this
Advertising  Search this
African Methodist Episcopal  Search this
Associations and institutions  Search this
Black Press  Search this
Business  Search this
Communities  Search this
Fraternal organizations  Search this
Fraternities  Search this
Government  Search this
HBCUs (Historically Black Colleges and Universities)  Search this
Journalism  Search this
Labor  Search this
Mass media  Search this
Men  Search this
Methodist  Search this
Political organizations  Search this
Politics  Search this
Professional organizations  Search this
Religion  Search this
Social life and customs  Search this
Sororities  Search this
The Black Church  Search this
Travel  Search this
U.S. History, 1969-2001  Search this
Urban life  Search this
Women  Search this
Women's organizations  Search this
Credit Line:
Collection of the Smithsonian National Museum of African American History and Culture, Gift of Anne B. Patrick and the family of Hilda E. Stokely
Object number:
2012.167.17
Restrictions & Rights:
Public domain
Proper usage is the responsibility of the user.
See more items in:
National Museum of African American History and Culture Collection
Classification:
Documents and Published Materials-Published Works
Data Source:
National Museum of African American History and Culture
GUID:
http://n2t.net/ark:/65665/fd516419a20-d7d3-4570-a5c9-78bd4c89cfee
EDAN-URL:
edanmdm:nmaahc_2012.167.17
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Delegate

Published by:
MelPat Associates, American, 1965 - 1986  Search this
Created by:
C. Melvin Patrick, American, died 1985  Search this
Medium:
ink on paper
Dimensions:
H x W x D: 10 13/16 × 8 7/16 × 9/16 in. (27.5 × 21.4 × 1.5 cm)
Type:
magazines (periodicals)
Place made:
Harlem, New York City, New York, United States, North and Central America
Place depicted:
Houston, Harris County, Texas, United States, North and Central America
San Francisco, California, United States, North and Central America
Oakland, Alameda County, California, United States, North and Central America
Martha's Vineyard, Oak Bluffs, Dukes County, Massachusetts, United States, North and Central America
Date:
1984
Topic:
African American  Search this
Advertising  Search this
Associations and institutions  Search this
Black Press  Search this
Business  Search this
Communities  Search this
Dance  Search this
Film  Search this
Fraternal organizations  Search this
Fraternities  Search this
Government  Search this
Hollywood (Film)  Search this
Journalism  Search this
Labor  Search this
Mass media  Search this
Men  Search this
Olympics  Search this
Political organizations  Search this
Politics  Search this
Professional organizations  Search this
Religion  Search this
Social life and customs  Search this
Sororities  Search this
Sports  Search this
U.S. History, 1969-2001  Search this
Urban life  Search this
Women  Search this
Women's organizations  Search this
Credit Line:
Collection of the Smithsonian National Museum of African American History and Culture, Gift of Anne B. Patrick and the family of Hilda E. Stokely
Object number:
2012.167.18
Restrictions & Rights:
Public domain
Proper usage is the responsibility of the user.
See more items in:
National Museum of African American History and Culture Collection
Classification:
Documents and Published Materials-Published Works
Data Source:
National Museum of African American History and Culture
GUID:
http://n2t.net/ark:/65665/fd5a99826b2-563a-492a-9d22-e03c2c02f99c
EDAN-URL:
edanmdm:nmaahc_2012.167.18
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  • View <I>Delegate</I> digital asset number 4
  • View <I>Delegate</I> digital asset number 5

Delegate

Published by:
MelPat Associates, American, 1965 - 1986  Search this
Created by:
C. Melvin Patrick, American, died 1985  Search this
Subject of:
National Association for the Advancement of Colored People, American, founded 1909  Search this
National Urban League, American, founded 1910  Search this
Sigma Phi Rho Fraternity, American, founded 1978  Search this
National Association for Equal Opportunity in Higher Education, American, founded 1969  Search this
Association of Black Women Attorneys, American, founded 1976  Search this
National Urban Affairs Council, American, founded 1971  Search this
Raymond A. Jordan Jr., American, born 1943  Search this
National Association of Market Developers, American, founded 1953  Search this
The Links, Incorporated, American, founded 1946  Search this
Northside Center for Child Development, Inc., founded 1946  Search this
National Newspaper Publishers Association, American, founded 1827  Search this
Prince Hall Freemasonry, founded 1784  Search this
Chi Delta Mu Fraternity, Inc., American, founded 1913  Search this
Top Ladies of Distinction, Inc., American, founded 1964  Search this
Lambda Kappa Mu Sorority, Inc., American, founded 1937  Search this
Carats, Inc., American, founded 1959  Search this
Chi Eta Phi Sorority, Inc., American, founded 1932  Search this
National United Church Ushers Association of America, Inc., American, founded 1919  Search this
Iota Phi Lambda Sorority, Inc., American, founded 1929  Search this
National Medical Association, American, founded 1895  Search this
Dr. Leslie L. Alexander, Jamaican American, 1917 - 2002  Search this
Smithsonian Institution, American, founded 1846  Search this
National Sorority of Phi Delta Kappa, Inc., American, founded 1923  Search this
Morehouse College, American, founded 1867  Search this
Delta Sigma Theta Sorority, American, founded 1913  Search this
Shriners International, American, founded 1870  Search this
Dr. Benjamin Elijah Mays, American, 1894 - 1984  Search this
Count Basie, American, 1904 - 1984  Search this
National Coalition of 100 Black Women, American, founded 1981  Search this
National Bankers Association, American, founded 1927  Search this
369th Veterans Association, American  Search this
One Hundred Black Men, Inc., American, founded 1963  Search this
Association for the Study of African American Life and History, American, founded 1915  Search this
Signed by:
Alpha Phi Alpha Fraternity, Inc., American, founded 1906  Search this
Medium:
ink on paper
Dimensions:
H x W x D: 10 13/16 × 8 7/16 × 9/16 in. (27.5 × 21.4 × 1.5 cm)
Type:
magazines (periodicals)
Place made:
Harlem, New York City, New York, United States, North and Central America
Place depicted:
Martha's Vineyard, Oak Bluffs, Dukes County, Massachusetts, United States, North and Central America
Washington, District of Columbia, United States, North and Central America
Date:
1985
Topic:
African American  Search this
Advertising  Search this
Associations and institutions  Search this
Black Enterprise  Search this
Black Press  Search this
Business  Search this
Communities  Search this
Fraternal organizations  Search this
Fraternities  Search this
Government  Search this
HBCUs (Historically Black Colleges and Universities)  Search this
Journalism  Search this
Labor  Search this
Mass media  Search this
Men  Search this
Political organizations  Search this
Politics  Search this
Professional organizations  Search this
Religion  Search this
Social life and customs  Search this
Sororities  Search this
U.S. History, 1969-2001  Search this
Urban life  Search this
Women  Search this
Women's organizations  Search this
Credit Line:
Collection of the Smithsonian National Museum of African American History and Culture, Gift of Anne B. Patrick and the family of Hilda E. Stokely
Object number:
2012.167.19
Restrictions & Rights:
Public domain
Proper usage is the responsibility of the user.
See more items in:
National Museum of African American History and Culture Collection
Classification:
Documents and Published Materials-Published Works
Data Source:
National Museum of African American History and Culture
GUID:
http://n2t.net/ark:/65665/fd5ee110782-b949-43b4-bbec-56a00d4f086e
EDAN-URL:
edanmdm:nmaahc_2012.167.19
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  • View <I>Delegate</I> digital asset number 1

Delegate

Published by:
MelPat Associates, American, 1965 - 1986  Search this
Created by:
C. Melvin Patrick, American, died 1985  Search this
Subject of:
C. Melvin Patrick, American, died 1985  Search this
National Association for the Advancement of Colored People, American, founded 1909  Search this
National Urban League, American, founded 1910  Search this
National Association for Equal Opportunity in Higher Education, American, founded 1969  Search this
Howard University, American, founded 1867  Search this
Medgar Evers College, American, founded 1970  Search this
The Links, Incorporated, American, founded 1946  Search this
Morehouse College, American, founded 1867  Search this
369th Veterans Association, American  Search this
Prince Hall Freemasonry, founded 1784  Search this
National Association of Market Developers, American, founded 1953  Search this
Chi Eta Phi Sorority, Inc., American, founded 1932  Search this
Carats, Inc., American, founded 1959  Search this
National Medical Association, American, founded 1895  Search this
Zeta Phi Beta Sorority, American, founded 1920  Search this
Iota Phi Lambda Sorority, Inc., American, founded 1929  Search this
Chi Delta Mu Fraternity, Inc., American, founded 1913  Search this
Omega Psi Phi Fraternity, Inc., American, founded 1911  Search this
Sigma Gamma Rho Sorority, Inc., founded 1922  Search this
National Bar Association, American, founded 1925  Search this
National Association of Negro Business and Professional Women's Clubs, Inc., American, founded 1935  Search this
Kappa Alpha Psi Fraternity, Inc., American, founded 1911  Search this
Shriners International, American, founded 1870  Search this
Cora Walker, American, 1922 - 2006  Search this
Clara Hale, American, 1905 - 1992  Search this
Alice Kornegay, American, died 1996  Search this
One Hundred Black Men, Inc., American, founded 1963  Search this
Dorothy Pitman Hughes, American, born 1938  Search this
National Funeral Directors and Morticians Association, Inc., American, founded 1924  Search this
Medium:
ink on paper
Dimensions:
H x W x D: 10 13/16 × 8 7/16 × 5/16 in. (27.5 × 21.4 × 0.8 cm)
Type:
magazines (periodicals)
Place made:
Harlem, New York City, New York, United States, North and Central America
Place depicted:
Martha's Vineyard, Oak Bluffs, Dukes County, Massachusetts, United States, North and Central America
Date:
1986
Topic:
African American  Search this
Advertising  Search this
Associations and institutions  Search this
Black Press  Search this
Business  Search this
Communities  Search this
Fraternal organizations  Search this
Fraternities  Search this
Funeral customs and rites  Search this
Government  Search this
HBCUs (Historically Black Colleges and Universities)  Search this
Journalism  Search this
Mass media  Search this
Men  Search this
Political organizations  Search this
Politics  Search this
Professional organizations  Search this
Religion  Search this
Sororities  Search this
U.S. History, 1969-2001  Search this
Urban life  Search this
Women  Search this
Women's organizations  Search this
Credit Line:
Collection of the Smithsonian National Museum of African American History and Culture, Gift of Anne B. Patrick and the family of Hilda E. Stokely
Object number:
2012.167.20
Restrictions & Rights:
Public domain
Proper usage is the responsibility of the user.
See more items in:
National Museum of African American History and Culture Collection
Classification:
Documents and Published Materials-Published Works
Data Source:
National Museum of African American History and Culture
GUID:
http://n2t.net/ark:/65665/fd5847f7048-f171-4bf3-95e2-5945542a67c4
EDAN-URL:
edanmdm:nmaahc_2012.167.20
3 Page(s) matching your search term, top most relevant are shown: View entire project in transcription center
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Caroline R. Jones Papers

Creator:
Jones, Caroline Robinson, 1942-2001 (advertising executive)  Search this
Names:
Bahamas. Ministry of Tourism  Search this
Denny's, Inc.  Search this
Healthy Start  Search this
Kentucky Fried Chicken (Firm) (restaurants)  Search this
McDonald's Corporation.  Search this
Mingo-Jones Advertising.  Search this
National Campaign for a Drug Free America (U.S.)  Search this
Thompson, J. Walter (advertising agency).  Search this
United Negro College Fund  Search this
Zebra Associates (advertising agency).  Search this
Extent:
15 Sound tape reels
4 Motion picture films
54 Cubic feet (127 boxes; one oversize folder)
129 Video recordings
70 Cassette tapes
Type:
Collection descriptions
Archival materials
Sound tape reels
Motion picture films
Video recordings
Cassette tapes
Date:
1942 - 1996
Summary:
Caroline R. Jones (1942-2001), an African American advertising executive, worked for a number of prominent New York ad agencies and founded her own firm in 1986. She is best known for her work in assisting clients in marketing to minority consumers. The collection includes client files, print advertisements, and radio and television commercials created for a wide range of commercial and public service campaigns.
Scope and Contents:
The collection contains creative presentations, business correspondence, internal memoranda, market research, focus group interviews, production documents, print advertisements, and other documentation for numerous clients at J. Walter Thompson, Kabon Consultants, Zebra Associates, Kenyon & Eckhardt, the Black Creative Group, BBDO, Mingo-Jones Advertising, and Caroline Jones Advertising. The collection has very little documentation of Caroline Jones, Incorporated (1996-2001), but some material exists regarding the shift from Caroline Jones Advertising to Caroline Jones, Incorporated during 1995 and 1996.

Also included are articles and speeches by Jones, including many on the subject of targeted marketing to minority consumers; photographs, awards and publicity; and a small body of personal papers from her childhood in Benton Harbor, Michigan and her experiences at the University of Michigan. The years at Caroline Jones Advertising (1986-1995) are most thoroughly documented and include extensive client files on minority consumer market development for major clients.

The audiovisual materials portion of the collection is substantial and includes radio and television ads created by the agencies at which Jones worked and television programs in which she appeared as a guest and a host.
Arrangement:
The collection is arranged in seven series.

Series 1: Personal Papers, 1953-1986

Series 2: Business papers, 1965-1995

Subseries 2.1: Speeches, 1972, circa 1983-1994

Subseries 2.2: Articles, 1970-1993

Subseries 2.3: Subject Files, 1967-1995

Subseries 2.4: Publicity, 1965-1995

Subseries 2.5: Business Journals and Datebooks, 1969-1995

Subseries 2.6: Business, Civic, and Political Organizations and Activities, 1968-1993

Subseries 2.7: Awards, Committees, Judgeships, Invitations, 1971-1993

Subseries 2.8: Conferences, 1968-1992

Series 3: Agency Records, 1963-1987

Subseries 3.1: J. Walter Thompson, 1963-1969

Subseries 3.2: Zebra Associates, 1970-1975

Subseries 3.3: Kenyon & Eckhardt, 1971-1974

Subseries 3.4: Kabon Consultants, 1969-1975

Subseries 3.5: Black Creative Group, 1969-1975

Subseries 3.6: BBDO, 1975-1977

Subseries 3.7: Mingo, Jones, Guilmenot and Mingo-Jones, 1977-1987

Subseries 3.8: Freelance Work and Miscellaneous, 1964-1985

Series 4: Caroline Jones Advertising Agency Records, 1987-1996

Subseries 4:1: Client Files and Related Research, 1987-1995

Subseries 4.2: Agency Credentials, 1985-1991

Subseries 4.3: New Business, 1987-1994

Subseries 4.4: Correspondence, 1990-1995

Subseries 4.5: Office Materials, 1990-1995

Series 5: Print Ads, 1964-1996

Series 6: Photographs and Slides, 1950s-1995, undated

Subseries 6.1: Slides, undated

Subseries 6.2: Photographs, 1950s-1995

Series 7: Audio Visual Materials, 1970-1997

Subseries 7.1: Audio cassettes, 1984-1994

Subseries 7.2: Open Reel Audio Tapes, 1970-1984

Subseries 7.3 Videotapes, 1987-1997

Subseries 7.3.1: Agency Reels and Compilations, 1989-1994

Subseries 7.3.2: Television Commercials (Brand/Client specific), 1987-1997

Subseries 7.3.3: Director's Show Reels, 1989-1996

Subseries 7.3.4: Television Programs, 1985-1994

Subseries 7.4: Motion Picture Films, 1970s
Biographical / Historical:
Caroline Robinson Jones (1942-2001) was a highly regarded American advertising and public relations executive. Her work recognized the rising economic power and cultural influence of the black middle class after World War II and contributed to a fundamental shift in American advertising, as mainstream national advertisers sought to reach a consumer market that was increasingly recognized as both economically significant and racially and ethnically diverse. The corporate and public service advertising she created to reach minority audiences stands as a record of our nation's continuing dialogue with race and ethnicity, viewed through the dual lenses of consumption and mass culture.

Caroline Marie Robinson was born in Benton Harbor, Michigan, the third of nine children. In 1963, she graduated from the University of Michigan, where she was active in Alpha Kappa Alpha sorority, with a bachelor's degree in English and a minor in Science. She married Edward Jones, a loan officer with the Small Business Administration in 1965, and had a son, Anthony. After college, she was hired by the New York offices of J. Walter Thompson, one of the country's oldest, largest and most respected advertising agencies. Like most women hired by the agency at that time, she began working in the secretarial pool, but she was invited to attend the agency's copywriting school, becoming the first African-American person ever to do so. She remained at Thompson for five years as a junior copywriter on accounts including Ponds, Chun King, Scott Paper, and the American Gas Association.

In 1969, she joined Zebra Associates as Vice President and Creative Director. Zebra, a black owned agency with a racially integrated staff, was among a pioneer group of advertising agencies that specialized in tailoring national ad campaigns to the needs and desires of an urban, black consumer market. She was named one of the Foremost Women in Communications in 1970, and won her first advertising awards in 1971, including one for work on the Southern Voter Registration Drive.

In 1972, Jones went to work as Senior Copywriter at Kenyon & Eckhardt. She later became a partner and Creative Director. While at K&E, she met Kelvin Wall, who recruited her as a senior consultant at Kabon Consulting, another black-owned agency with which she was associated from about 1970 until about 1974. From there she went on to co-found the Black Creative Group. In 1975, she achieved another first by becoming the first woman Vice President of a major agency, Batten, Barton, Durstine and Osborn (BBDO).

Jones remained at BBDO until 1977, when she joined Frank Mingo and Richard Guilmenot as principals in a new agency affiliated with Interpublic. That arrangement offered the firm the financial backing of an international advertising and marketing communications giant. Mingo-Jones specialized in tailoring general market campaigns to a black audience, in creating new campaigns for the black market, and, in some cases, repositioning the product or introducing new products to increase market share. Jones played minor roles advising the Carter-Mondale presidential campaign in 1984 (box 31/folder 13), the Mondale-Ferraro campaign (box 34/folder4), and the David Dinkins New York City mayoral campaigns. She also advised the Jesse Jackson presidential campaign and the PLP party of the Bahamas as part of her public relations work for the country (see,for example, notebooks for September,1984, box 79).

In 1986 Caroline Jones left Mingo-Jones to form her own agency, Caroline Jones Advertising, which she restructured in 1994 as Caroline Jones, Inc. and operated until her death in 2001. Her major clients included the Bahamas Ministry of Tourism, McDonalds, and Anheuser-Busch. Jones also created public service advertising for the United Negro College Fund, Healthy Start (pre-natal care), and the Partnership for a Drug Free America. Caroline Jones received many awards including "Woman of the Year" by the Advertising Women of New York in 1990. She served on the boards of the Advertising Council, Long Island University, the Women's Bank of New York, and on the New York State Banking Board. Beginning in he late 1980s, she produced and moderated "Focus on the Black Woman" for WNYC Radio and hosted "In the Black: Keys to Success" for WOR-TV.

Sources

Stuart Elliott, "Caroline Jones, 59, Founder of Black-Run Ad Companies," The New York Times, July 8, 2001.

Judy Foster Davis, "Caroline Robinson Jones: Advertising Trailblazer, Entrepreneur and Tragic Heroine," in Eric H. Shaw, ed., The romance of marketing history : proceedings of the 11th Conference on Historical Analysis and Research in Marketing (CHARM), Michigan State University, East Lansing, Michigan, May 15-18, 2003 Boca Raton, FL : Association for Historical Research in Marketing, 2003. 210-219.

Judy Foster Davis, "'Aunt Jemima is Alive and Cookin'?' An Advertiser's Dilemma of Competing Collection Memories," Journal of Macroeconomics, Vol. 27, No. 1. March 2007 p. 25-37
Materials in the Archives Center, National Museum of American History:
An oral history interview with Caroline Jones is found in Archives Center Collection (AC0367), The Campbell Soup Advertising Oral History and Documentation Project.
Provenance:
The collection was donated to the Archives Center, National Museum of American History in September 1996 by Caroline Marie Robinson Jones.
Restrictions:
Collection is open for research.
Rights:
Collection items available for reproduction, but the Archives Center makes no guarantees concerning copyright restrictions. Other intellectual property rights may apply. Archives Center cost-recovery and use fees may apply when requesting reproductions.
Topic:
Beer -- 1950-2000  Search this
Liquors -- advertising -- 1950-2000  Search this
African American women executives -- 1950-2000  Search this
African Americans in mass media -- 1950-2000  Search this
advertising -- 1950-2000  Search this
Advertising agencies -- 1950-2000  Search this
Minority consumers  Search this
advertising -- Beer -- 1950-2000  Search this
Identifier:
NMAH.AC.0552
See more items in:
Caroline R. Jones Papers
Archival Repository:
Archives Center, National Museum of American History
GUID:
https://n2t.net/ark:/65665/ep8d5ff6e4d-7fa0-4339-acee-3ff8076b43b2
EDAN-URL:
ead_collection:sova-nmah-ac-0552
Online Media:

Audio Cassettes

Collection Creator:
Jones, Caroline Robinson, 1942-2001 (advertising executive)  Search this
Type:
Archival materials
Date:
1984-1994
Scope and Contents:
Radio commercials for a wide range of commercial clients. Also includes public service commercials and compilation reels of commercials done by the Zebra Associates and Mingo-Jones advertising agencies.
Collection Restrictions:
Collection is open for research.
Collection Rights:
Collection items available for reproduction, but the Archives Center makes no guarantees concerning copyright restrictions. Other intellectual property rights may apply. Archives Center cost-recovery and use fees may apply when requesting reproductions.
Identifier:
NMAH.AC.0552, Subseries 7.1
See more items in:
Caroline R. Jones Papers
Caroline R. Jones Papers / Series 7: Audiovisual Materials
Archival Repository:
Archives Center, National Museum of American History
GUID:
https://n2t.net/ark:/65665/ep854727e5a-98a4-4618-bfea-6a34d0078906
EDAN-URL:
ead_component:sova-nmah-ac-0552-ref743

Mingo-Jones Advertising Agency Reel

Collection Creator:
Jones, Caroline Robinson, 1942-2001 (advertising executive)  Search this
Extent:
1 Videocassettes (VHS)
Container:
Box 110, Item AC0552-OV0001
Type:
Archival materials
Moving Images
Videocassettes (vhs)
Date:
undated
Collection Restrictions:
Collection is open for research.
Collection Rights:
Collection items available for reproduction, but the Archives Center makes no guarantees concerning copyright restrictions. Other intellectual property rights may apply. Archives Center cost-recovery and use fees may apply when requesting reproductions.
See more items in:
Caroline R. Jones Papers
Caroline R. Jones Papers / Series 7: Audiovisual Materials / 7.3: Videotapes / 7.3.1: Agency Reels and Compilations
Archival Repository:
Archives Center, National Museum of American History
GUID:
https://n2t.net/ark:/65665/ep8bd8f5f37-8537-4835-baf7-bf9f5c157aaf
EDAN-URL:
ead_component:sova-nmah-ac-0552-ref931

Mingo-Jones Advertising Inc., Lift Every Voice and Sing: Lite Beer from Miller

Collection Creator:
Jones, Caroline Robinson, 1942-2001 (advertising executive)  Search this
Extent:
1 Videocassettes (U-matic)
Container:
Box 114, Item AC0552-OV0024
Type:
Archival materials
Moving Images
Videocassettes (u-matic)
Date:
1985 February 8
Collection Restrictions:
Collection is open for research.
Collection Rights:
Collection items available for reproduction, but the Archives Center makes no guarantees concerning copyright restrictions. Other intellectual property rights may apply. Archives Center cost-recovery and use fees may apply when requesting reproductions.
See more items in:
Caroline R. Jones Papers
Caroline R. Jones Papers / Series 7: Audiovisual Materials / 7.3: Videotapes / 7.3.2: Television Commercials (Brand/Client specific)
Archival Repository:
Archives Center, National Museum of American History
GUID:
https://n2t.net/ark:/65665/ep89f10660f-4c12-4171-8b4f-ba9acbc8717d
EDAN-URL:
ead_component:sova-nmah-ac-0552-ref982

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