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Marion Harper Papers

Creator:
Harper, Marion, 1916-1989 (advertising executive)  Search this
Names:
Interpublic.  Search this
McCann Erickson  Search this
Extent:
27 Cubic feet (51 boxes)
Type:
Collection descriptions
Archival materials
Papers
Notes
Family papers
Essays
Correspondence
Clippings
Awards
Personal papers
Date:
circa 1920-1995, undated
Summary:
Notes, clippings, published and unpublished manuscripts on business and marketing; but primarily personal materials.
Scope and Contents:
The collection primarily documents Harper's personal life, rather than his advertising career. It includes documents from Harper's years at boarding school and college and from the twenty years in Oklahoma City after his resignation from Interpublic. Only an occasional item illuminates the advertising agency years.

During the earliest years of his retirement, Harper was interested in finding a new niche on the business world, and the notes and manuscripts on business and marketing reflect his efforts to form new advertising agency partnerships. Unpublished manuscripts, proposals, clippings and reading notes in this period are largely concerned with scientific management theory and how semantics and marketing procedures can be used to help managers better achieve their objectives.

The remainder of the collection reflects Harpers' interest in developing a book or syndicated newspaper series advising the "mature, achieving woman" on how to achieve her full potential. Several complete versions of the manuscript, some in longhand, are supplemented by notes, corrections, comments, reading notes, clippings and other materials.

The material is arranged into five series. Series one is personal papers dating from 1924-1964. Series two consists of correspondence dating from 1920-1989. Professional materials dating from 1940-1986 are contained in series three. Series four is research notes and unpublished manuscripts dating from 1924-1990. The unpublished manuscript On Reaching for What You Can Become dating from 1984-1989 is in series five.
Arrangement:
Collection is arranged in five series:

Series 1, Personal Papers, 1926-1964, undated

Series 2, Correspondence, 1920-1989, undated

Series 3, Professional Materials, 1925-1988, undated

Series 4, Research Notes and Unpublished Manuscripts, 1947-1995, undated

Series 5, On Reaching for What You Can Become, 1982-1988, undated
Biographical/Historical note:
Marion Harper, Jr. (1916-1989) won distinction as founder of Interpublic, at one time the worlds' largest advertising agency conglomerate, and as a recognized innovator in the use of research in the preparation of effective advertising. His meteoric career terminated soon after his removal as Chairman and Chief Executive Officer of Interpublic in 1968. Harper devoted his remaining twenty years to other interests.

Harper was born in Oklahoma City on May 14, 1916. He attended Philips Academy in Andover, Massachusetts, and Yale University, where he majored in psychology and graduated tenth in the class of 1938. After college, he decided to follow the example of his father, an advertising executive with General Foods. His assignment to the McCann Erickson mailroom was the first step in an executive training program at the agency.

Known in the industry as the "boy wonder," Harper advanced in nine years from the mailroom to president of McCann Erickson, then the sixth largest advertising agency in America. In the succeeding ten years, his success in attracting new business and in acquiring smaller agencies made McCann Erickson second only to J. Walter Thompson in billings.

Harper saw an expanding role for advertising agencies using global communications and facilities to market "world brands." To achieve this he pioneered important structural changes. One was the agency holding company, The Interpublic Group, which circumvented the prevailing ethic that agencies should not represent competing accounts. Another was the elimination of a taboo which forbade agencies from raising capital by selling their common stock to the public. By the time Harper was deposed as chair in 1968, Interpublic had become a model for Saatchi & Saatchi and other advertising agencies to expand worldwide.

Harper's reputation as a "boy wonder" rested on more than his skill in acquiring new accounts and agencies. He was a voracious reader of scientific materials related to human motivation. At McCann Erickson he was noted for employing people without regard to race, creed or gender a rarity in advertising agencies of that era. He wrote and talked about the scientific application of semantics in the management of businesses and preparation of more effective advertising.

In 1942, he was named manager of copy research and in 1947, assistant to the president of the agency. The following year, at the age of 32, he was named president of the agency. In 1958, Harpers was named Chairman of the company, which changed its name to Interpublic three years later. By 1967, bankers had become concerned about declining Interpublic profits and on November 7, the six directors turned his power over to Robert Healy, a McCann Erickson executive recalled from semi retirement. On February 2, 1968, Marion Harper resigned.

Except for two brief and unsuccessful efforts to form new partnerships in advertising, Harper remained in seclusion in Oklahoma City. During those years, he returned to his voracious reading and his interest in semantics and human potential. Much of his effort during the last 10 years of his life was devoted to writing a manuscript advising "the well functioning" mature woman on ways to "reach her possibilities." Harper died on October 25, 1989.

Harper was the author of Getting Results from Advertising. He served as chair of the American Association of Advertising Agencies and the Advertising Research Foundation. He received the Parlin Award of the American Marketing Association Hall for contributions to the advancement of marketing, and was elected to the Market Research Council's Hall of Fame in the 1980s.
Related Materials:
Archives Center, National Museum of American History

AC421 Barton Cummings Papers, 1938-1991, undated
Provenance:
Collection donated by Ellen Harper Bridges,1990.
Restrictions:
Collection is open for research but is stored off-site and special arrangements must be made to work with it. Contact the Archives Center for information at archivescenter@si.edu or 202-633-3270.
Rights:
Collection items available for reproduction, but the Archives Center makes no guarantees concerning copyright restrictions. Other intellectual property rights may apply. Archives Center cost-recovery and use fees may apply when requesting reproductions.
Topic:
Marketing  Search this
advertising  Search this
Advertising executives  Search this
Genre/Form:
Papers
Notes
Family papers
Essays
Correspondence -- 1930-1950
Clippings
Awards
Personal papers -- 20th century
Citation:
Marion Harper Papers, circa 1920-1995, Archives Center, National Museum of American History.
Identifier:
NMAH.AC.0394
See more items in:
Marion Harper Papers
Archival Repository:
Archives Center, National Museum of American History
GUID:
https://n2t.net/ark:/65665/ep800c1e719-e19c-4291-a1f4-e8b49c0ac32f
EDAN-URL:
ead_collection:sova-nmah-ac-0394

"Simmons Bedding - Beautyrest," undated

Collection Creator:
Simmons Company  Search this
Container:
Box 169
Type:
Archival materials
Scope and Contents note:
7 x 25 sec. Radio tracks

Agency: McCann Erickson

audiocassette
Collection Restrictions:
Collection is open for research but is stored off-site and special arrangements must be made to work with it. Contact the Archives Center for information at archivescenter@si.edu or 202-633-3270.
Collection Rights:
Collection items available for reproduction, but the Archives Center makes no guarantees concerning copyright restrictions. Other intellectual property rights may apply. Archives Center cost-recovery and use fees may apply when requesting reproductions.
See more items in:
The Simmons Company Records
The Simmons Company Records / Series 2: Marketing / 2.12: Audio/Visual Materials / 2.12.4: Audio, 1963
Archival Repository:
Archives Center, National Museum of American History
GUID:
https://n2t.net/ark:/65665/ep8a81cd526-1082-496a-a747-eb7501e396f4
EDAN-URL:
ead_component:sova-nmah-ac-0731-ref1507

Jacques Seligmann & Co. records, 1904-1978, bulk 1913-1974

Creator:
Jacques Seligmann & Co.  Search this
Subject:
Hauke, Cesar M. de (Cesar Mange)  Search this
Glaenzer, Eugene  Search this
Haardt, Georges  Search this
Seligman, Germain  Search this
Seligmann, Arnold  Search this
Parker, Theresa D.  Search this
Waegen, Rolf Hans  Search this
Trevor, Clyfford  Search this
Seligmann, RenĂ©  Search this
Seligmann, Jacques  Search this
De Hauke & Co., Inc.  Search this
Jacques Seligmann & Co  Search this
Eugene Glaenzer & Co.  Search this
Germain Seligmann & Co.  Search this
Gersel  Search this
Type:
Gallery records
Citation:
Jacques Seligmann & Co. records, 1904-1978, bulk 1913-1974. Archives of American Art, Smithsonian Institution.
Topic:
Mackay, Clarence Hungerford, 1874-1938 -- Art collections  Search this
Schiff, Mortimer L. -- Art collections  Search this
Arenberg, duc d' -- Art collections  Search this
Liechtenstein, House of -- Art collections  Search this
Art -- Collectors and collecting -- France -- Paris  Search this
Art -- Collectors and collecting  Search this
World War, 1939-1945 -- Art and the war  Search this
La Fresnaye, Roger de, 1885-1925  Search this
Art, Renaissance  Search this
Decorative arts  Search this
Art treasures in war  Search this
Art, European  Search this
Theme:
Art Gallery Records  Search this
Art Market  Search this
Record number:
(DSI-AAA_CollID)9936
(DSI-AAA_SIRISBib)212486
AAA_collcode_jacqself
Theme:
Art Gallery Records
Art Market
Data Source:
Archives of American Art
EDAN-URL:
edanmdm:AAADCD_coll_212486
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  • View Jacques Seligmann & Co. records, 1904-1978, bulk 1913-1974 digital asset number 1
  • View Jacques Seligmann & Co. records, 1904-1978, bulk 1913-1974 digital asset number 2
  • View Jacques Seligmann & Co. records, 1904-1978, bulk 1913-1974 digital asset number 3
Online Media:

Isabel Norniella Papers

Creator:
Norniella, Isabel, 1938-  Search this
Names:
McCann Erickson  Search this
Ole Television Network  Search this
Publitec  Search this
Extent:
4 Cubic feet (4 boxes)
Type:
Collection descriptions
Archival materials
Business records
Advertising
Newsletters
Letters (correspondence)
Photographs
Interviews
Clippings
Articles
Scrapbooks
Advertisements
Awards
Photograph albums
Date:
circa 1969-2005
Scope and Contents:
The papers document Norniella's life and career in the advertising field, and her Ole Television Network, and include business records, photographs, scrapbooks, photograph albums, advertising, clippings and articles, awards, newsletters, and publicity materials.
Arrangement:
Collection is unarranged.
Biographical / Historical:
Isabel Norniella was born in Cuba in 1938. She graduated with a degree in advertising management from the University of Puerto Rico. After working for several advertising firms, including McCann Erickson, she founded her own, Publitec, in 1969. Her firm has been much awarded, and has had clients including Stokely Van Camp, Cutty Sark, Uncle Ben's, and others. She has also done publicity work with several charities. In 1994 she founded the Ole Television Network.
Provenance:
Donated by Isabel Norniella to the Archives Center in 2017.
Restrictions:
Collection is open for research.
Rights:
Collection items available for reproduction, but the Archives Center makes no guarantees concerning copyright restrictions. Other intellectual property rights may apply. Archives Center cost-recovery and use fees may apply when requesting reproductions.
Topic:
advertising -- 20th century  Search this
Minority consumers  Search this
Advertising campaigns  Search this
Minorities in advertising  Search this
Advertising executives  Search this
advertising -- 21st century  Search this
Advertising history  Search this
Advertising agencies -- United States  Search this
Genre/Form:
Business records -- 20th century
Advertising -- 20th century
Newsletters -- 21st century
Letters (correspondence) -- 20th century.
Newsletters -- 20th century
Letters (correspondence) -- 21st century
Photographs -- 20th century
Interviews -- 21st century
Business records -- 21st century
Clippings -- 21st century
Clippings -- 20th century
Articles -- 20th century
Scrapbooks -- 20th century
Articles -- 21st century
Advertisements -- 21st century
Awards
Photographs -- 21st century
Advertisements -- 20th century
Photograph albums -- 20th century
Citation:
Isabel Norniella Papers, ca. 1969-2005, Archives Center, National Museum of American History.
Identifier:
NMAH.AC.1417
See more items in:
Isabel Norniella Papers
Archival Repository:
Archives Center, National Museum of American History
GUID:
https://n2t.net/ark:/65665/ep899d46198-db75-494e-8f7e-2476b98521eb
EDAN-URL:
ead_collection:sova-nmah-ac-1417
Online Media:

Delegate

Published by:
MelPat Associates, American, 1965 - 1986  Search this
Created by:
C. Melvin Patrick, American, died 1985  Search this
Subject of:
Sen. Edward Brooke, American, born 1919  Search this
Morris Brown College, American, founded 1881  Search this
Interracial Council for Business Opportunity, American, founded 1963  Search this
Opportunities Industrialization Center of America, Inc., American, founded 1964  Search this
Hubert Horatio Humphrey Jr., American, 1911 - 1978  Search this
General Daniel James Jr., American, 1920 - 1978  Search this
Roy Wilkins, American, 1901 - 1981  Search this
Rufus B. Shorter, American  Search this
National Association of Black Social Workers, American, founded 1968  Search this
National Association of Market Developers, American, founded 1953  Search this
National Medical Association, American, founded 1895  Search this
Ancient and Accepted Scottish Rite of Freemasonry  Search this
Prince Hall Freemasonry, founded 1784  Search this
Howard University, American, founded 1867  Search this
National Newspaper Publishers Association, American, founded 1827  Search this
Young Men's Christian Association (YMCA), International, founded 1844  Search this
Avon, founded 1886  Search this
Lambda Kappa Mu Sorority, Inc., American, founded 1937  Search this
National Association for the Advancement of Colored People, American, founded 1909  Search this
The Links, Incorporated, American, founded 1946  Search this
National United Church Ushers Association of America, Inc., American, founded 1919  Search this
National Medical Association, American, founded 1895  Search this
National Dental Association, American, founded 1913  Search this
Sigma Gamma Rho Sorority, Inc., founded 1922  Search this
Phi Beta Sigma Fraternity, American, founded 1914  Search this
National Urban League, American, founded 1910  Search this
Iota Phi Lambda Sorority, Inc., American, founded 1929  Search this
Alpha Kappa Alpha Sorority, Incorporated, founded 1908  Search this
Zeta Phi Beta Sorority, American, founded 1920  Search this
Alpha Phi Alpha Fraternity, Inc., American, founded 1906  Search this
Eta Phi Beta Sorority, Inc., American, founded 1943  Search this
National Association of University Women, American, founded 1910  Search this
National Association of Market Developers, American, founded 1953  Search this
Chi Eta Phi Sorority, Inc., American, founded 1932  Search this
American Bridge Association, American, founded 1932  Search this
Arthur Ashe Jr., American, 1943 - 1993  Search this
The Salvation Army, American, founded 1865  Search this
National Dental Association, American, founded 1913  Search this
Shriners International, American, founded 1870  Search this
Sammy Davis Jr., American, 1925 - 1990  Search this
Congressional Black Caucus, American, founded 1971  Search this
Rev. Martin Luther King Sr, American, 1899 - 1984  Search this
Improved Benevolent and Protective Order of the Elks of the World, American, founded 1898  Search this
Southern Christian Leadership Conference, American, founded 1957  Search this
National Urban League Guild, American, founded 1946  Search this
Association for the Study of African American Life and History, American, founded 1915  Search this
369th Veterans Association, American  Search this
Prince Hall Freemasonry, founded 1784  Search this
One Hundred Black Men, Inc., American, founded 1963  Search this
Phi Beta Sigma Fraternity, American, founded 1914  Search this
Medium:
ink on paper
Dimensions:
H x W x D: 10 13/16 Ă— 8 7/16 Ă— 7/16 in. (27.5 Ă— 21.4 Ă— 1.1 cm)
Type:
magazines (periodicals)
Place made:
Harlem, New York City, New York, United States, North and Central America
Place depicted:
California, United States, North and Central America
Houston, Texas, United States, North and Central America
Minneapolis, Hennepin County, Minnesota, United States, North and Central America
Detroit, Wayne County, Michigan, United States, North and Central America
Chicago, Cook County, Illinois, United States, North and Central America
Washington, District of Columbia, United States, North and Central America
Jamaica, Caribbean, North and Central America
Barbados, Caribbean, North and Central America
Martha's Vineyard, Oak Bluffs, Dukes County, Massachusetts, United States, North and Central America
West Africa, Africa
Date:
1978
Topic:
African American  Search this
Advertising  Search this
Associations and institutions  Search this
Black Enterprise  Search this
Black Press  Search this
Business  Search this
Communities  Search this
Fraternal organizations  Search this
Fraternities  Search this
Government  Search this
HBCUs (Historically Black Colleges and Universities)  Search this
Journalism  Search this
Labor  Search this
Mass media  Search this
Men  Search this
Political organizations  Search this
Politics  Search this
Professional organizations  Search this
Religion  Search this
Social life and customs  Search this
Sororities  Search this
Travel  Search this
U.S. History, 1969-2001  Search this
Urban life  Search this
Women  Search this
Women's organizations  Search this
Credit Line:
Collection of the Smithsonian National Museum of African American History and Culture, Gift of Anne B. Patrick and the family of Hilda E. Stokely
Object number:
2012.167.12
Restrictions & Rights:
Public domain
Proper usage is the responsibility of the user.
See more items in:
National Museum of African American History and Culture Collection
Classification:
Documents and Published Materials-Published Works
Data Source:
National Museum of African American History and Culture
GUID:
http://n2t.net/ark:/65665/fd5e8bb6cbd-99b9-4ce0-8851-3b3bef3dd0e8
EDAN-URL:
edanmdm:nmaahc_2012.167.12
1 Page(s) matching your search term, top most relevant are shown: View entire project in transcription center
  • View <I>Delegate</I> digital asset number 1

Delegate

Published by:
MelPat Associates, American, 1965 - 1986  Search this
Created by:
C. Melvin Patrick, American, died 1985  Search this
National Association of Market Developers, American, founded 1953  Search this
Subject of:
National Association for Equal Opportunity in Higher Education, American, founded 1969  Search this
National Urban Affairs Council, American, founded 1971  Search this
Interracial Council for Business Opportunity, American, founded 1963  Search this
Prince Hall Freemasonry, founded 1784  Search this
Chi Delta Mu Fraternity, Inc., American, founded 1913  Search this
Top Ladies of Distinction, Inc., American, founded 1964  Search this
Continental Societies, Inc., American, founded 1956  Search this
Rose Morgan, American, 1912 - 2008  Search this
William Otis Walker, American, 1896 - 1981  Search this
National Newspaper Publishers Association, American, founded 1827  Search this
African Methodist Episcopal Church, American, founded 1816  Search this
National Association for the Advancement of Colored People, American, founded 1909  Search this
Lambda Kappa Mu Sorority, Inc., American, founded 1937  Search this
The Links, Incorporated, American, founded 1946  Search this
National Association of Black Accountants, Inc., American, founded 1969  Search this
Carats, Inc., American, founded 1959  Search this
People United to Save Humanity, American, founded 1971  Search this
Alpha Kappa Alpha Sorority, Incorporated, founded 1908  Search this
Chi Eta Phi Sorority, Inc., American, founded 1932  Search this
National United Church Ushers Association of America, Inc., American, founded 1919  Search this
National Pharmaceutical Association, American, founded 1947  Search this
National Medical Association, American, founded 1895  Search this
Sigma Gamma Rho Sorority, Inc., founded 1922  Search this
Zeta Phi Beta Sorority, American, founded 1920  Search this
Alpha Phi Alpha Fraternity, Inc., American, founded 1906  Search this
Eta Phi Beta Sorority, Inc., American, founded 1943  Search this
National Association of Negro Business and Professional Women's Clubs, Inc., American, founded 1935  Search this
National Urban League, American, founded 1910  Search this
National Association of University Women, American, founded 1910  Search this
Omega Psi Phi Fraternity, Inc., American, founded 1911  Search this
Shriners International, American, founded 1870  Search this
Improved Benevolent and Protective Order of the Elks of the World, American, founded 1898  Search this
Iota Phi Lambda Sorority, Inc., American, founded 1929  Search this
Vernon Jordan, American, born 1935  Search this
National Business League, American, founded 1900  Search this
Congressional Black Caucus, American, founded 1971  Search this
Arthur Ashe Jr., American, 1943 - 1993  Search this
National Bankers Association, American, founded 1927  Search this
National Bar Association, American, founded 1925  Search this
369th Veterans Association, American  Search this
Percy Ellis Sutton, American, 1920 - 2009  Search this
Morehouse College, American, founded 1867  Search this
Joe Louis, American, 1914 - 1981  Search this
Clarence D. King, American, 1888 - 1981  Search this
Phi Beta Sigma Fraternity, American, founded 1914  Search this
National Black Veterans Association, American, founded 1974  Search this
Medium:
ink on paper
Dimensions:
H x W x D: 10 13/16 Ă— 8 7/16 Ă— 1/2 in. (27.5 Ă— 21.4 Ă— 1.3 cm)
Type:
magazines (periodicals)
Place made:
Harlem, New York City, New York, United States, North and Central America
Place depicted:
Martha's Vineyard, Oak Bluffs, Dukes County, Massachusetts, United States, North and Central America
Date:
1982
Topic:
African American  Search this
Advertising  Search this
African Methodist Episcopal  Search this
Associations and institutions  Search this
Black Press  Search this
Broadway Theatre  Search this
Business  Search this
Communities  Search this
Film  Search this
Fraternal organizations  Search this
Fraternities  Search this
Government  Search this
HBCUs (Historically Black Colleges and Universities)  Search this
Journalism  Search this
Labor  Search this
Mass media  Search this
Men  Search this
Methodist  Search this
Political organizations  Search this
Politics  Search this
Professional organizations  Search this
Religion  Search this
Social life and customs  Search this
Sororities  Search this
The Black Church  Search this
U.S. History, 1969-2001  Search this
Urban life  Search this
Women  Search this
Women's organizations  Search this
Credit Line:
Collection of the Smithsonian National Museum of African American History and Culture, Gift of Anne B. Patrick and the family of Hilda E. Stokely
Object number:
2012.167.16
Restrictions & Rights:
Public domain
Proper usage is the responsibility of the user.
See more items in:
National Museum of African American History and Culture Collection
Classification:
Documents and Published Materials-Published Works
Data Source:
National Museum of African American History and Culture
GUID:
http://n2t.net/ark:/65665/fd595b77a5e-4524-45a5-90d3-81855fc7528c
EDAN-URL:
edanmdm:nmaahc_2012.167.16
1 Page(s) matching your search term, top most relevant are shown: View entire project in transcription center
  • View <I>Delegate</I> digital asset number 1

Delegate

Published by:
MelPat Associates, American, 1965 - 1986  Search this
Created by:
C. Melvin Patrick, American, died 1985  Search this
Subject of:
United Negro College Fund, American, founded 1944  Search this
Billy Dee Williams, American, born 1937  Search this
National Association for Equal Opportunity in Higher Education, American, founded 1969  Search this
National Urban Affairs Council, American, founded 1971  Search this
National Association of Market Developers, American, founded 1953  Search this
Prince Hall Freemasonry, founded 1784  Search this
Opportunities Industrialization Center of America, Inc., American, founded 1964  Search this
Harold Washington, American, 1922 - 1987  Search this
National Newspaper Publishers Association, American, founded 1827  Search this
Top Ladies of Distinction, Inc., American, founded 1964  Search this
National Association for the Advancement of Colored People, American, founded 1909  Search this
Lambda Kappa Mu Sorority, Inc., American, founded 1937  Search this
Iota Phi Lambda Sorority, Inc., American, founded 1929  Search this
Chi Eta Phi Sorority, Inc., American, founded 1932  Search this
National Medical Association, American, founded 1895  Search this
National United Church Ushers Association of America, Inc., American, founded 1919  Search this
Morehouse College, American, founded 1867  Search this
Alpha Phi Alpha Fraternity, Inc., American, founded 1906  Search this
Carats, Inc., American, founded 1959  Search this
National Bar Association, American, founded 1925  Search this
National Urban League, American, founded 1910  Search this
African Methodist Episcopal Church, American, founded 1816  Search this
National Association of Negro Business and Professional Women's Clubs, Inc., American, founded 1935  Search this
Shriners International, American, founded 1870  Search this
Delta Sigma Theta Sorority, American, founded 1913  Search this
Omega Psi Phi Fraternity, Inc., American, founded 1911  Search this
National Pharmaceutical Association, American, founded 1947  Search this
National Sorority of Phi Delta Kappa, Inc., American, founded 1923  Search this
One Hundred Black Men, Inc., American, founded 1963  Search this
Arthur Ashe Jr., American, 1943 - 1993  Search this
Association for the Study of African American Life and History, American, founded 1915  Search this
People United to Save Humanity, American, founded 1971  Search this
369th Veterans Association, American  Search this
Eubie Blake, American, 1887 - 1983  Search this
Dance Theatre of Harlem, American, founded 1969  Search this
National Coalition of 100 Black Women, American, founded 1981  Search this
Medium:
ink on paper
Dimensions:
H x W x D: 10 13/16 Ă— 8 7/16 Ă— 1/2 in. (27.5 Ă— 21.4 Ă— 1.3 cm)
Type:
magazines (periodicals)
Place made:
Harlem, New York City, New York, United States, North and Central America
Place depicted:
Martha's Vineyard, Oak Bluffs, Dukes County, Massachusetts, United States, North and Central America
Bahamas, Caribbean, North and Central America
Houston, Harris County, Texas, United States, North and Central America
Atlanta, Fulton County, Georgia, United States, North and Central America
Date:
1983
Topic:
African American  Search this
Advertising  Search this
African Methodist Episcopal  Search this
Associations and institutions  Search this
Black Press  Search this
Business  Search this
Communities  Search this
Fraternal organizations  Search this
Fraternities  Search this
Government  Search this
HBCUs (Historically Black Colleges and Universities)  Search this
Journalism  Search this
Labor  Search this
Mass media  Search this
Men  Search this
Methodist  Search this
Political organizations  Search this
Politics  Search this
Professional organizations  Search this
Religion  Search this
Social life and customs  Search this
Sororities  Search this
The Black Church  Search this
Travel  Search this
U.S. History, 1969-2001  Search this
Urban life  Search this
Women  Search this
Women's organizations  Search this
Credit Line:
Collection of the Smithsonian National Museum of African American History and Culture, Gift of Anne B. Patrick and the family of Hilda E. Stokely
Object number:
2012.167.17
Restrictions & Rights:
Public domain
Proper usage is the responsibility of the user.
See more items in:
National Museum of African American History and Culture Collection
Classification:
Documents and Published Materials-Published Works
Data Source:
National Museum of African American History and Culture
GUID:
http://n2t.net/ark:/65665/fd516419a20-d7d3-4570-a5c9-78bd4c89cfee
EDAN-URL:
edanmdm:nmaahc_2012.167.17
1 Page(s) matching your search term, top most relevant are shown: View entire project in transcription center
  • View <I>Delegate</I> digital asset number 1

Delegate

Published by:
MelPat Associates, American, 1965 - 1986  Search this
Created by:
C. Melvin Patrick, American, died 1985  Search this
Subject of:
National Association for the Advancement of Colored People, American, founded 1909  Search this
National Urban League, American, founded 1910  Search this
Sigma Phi Rho Fraternity, American, founded 1978  Search this
National Association for Equal Opportunity in Higher Education, American, founded 1969  Search this
Association of Black Women Attorneys, American, founded 1976  Search this
National Urban Affairs Council, American, founded 1971  Search this
Raymond A. Jordan Jr., American, born 1943  Search this
National Association of Market Developers, American, founded 1953  Search this
The Links, Incorporated, American, founded 1946  Search this
Northside Center for Child Development, Inc., founded 1946  Search this
National Newspaper Publishers Association, American, founded 1827  Search this
Prince Hall Freemasonry, founded 1784  Search this
Chi Delta Mu Fraternity, Inc., American, founded 1913  Search this
Top Ladies of Distinction, Inc., American, founded 1964  Search this
Lambda Kappa Mu Sorority, Inc., American, founded 1937  Search this
Carats, Inc., American, founded 1959  Search this
Chi Eta Phi Sorority, Inc., American, founded 1932  Search this
National United Church Ushers Association of America, Inc., American, founded 1919  Search this
Iota Phi Lambda Sorority, Inc., American, founded 1929  Search this
National Medical Association, American, founded 1895  Search this
Dr. Leslie L. Alexander, Jamaican American, 1917 - 2002  Search this
Smithsonian Institution, American, founded 1846  Search this
National Sorority of Phi Delta Kappa, Inc., American, founded 1923  Search this
Morehouse College, American, founded 1867  Search this
Delta Sigma Theta Sorority, American, founded 1913  Search this
Shriners International, American, founded 1870  Search this
Dr. Benjamin Elijah Mays, American, 1894 - 1984  Search this
Count Basie, American, 1904 - 1984  Search this
National Coalition of 100 Black Women, American, founded 1981  Search this
National Bankers Association, American, founded 1927  Search this
369th Veterans Association, American  Search this
One Hundred Black Men, Inc., American, founded 1963  Search this
Association for the Study of African American Life and History, American, founded 1915  Search this
Signed by:
Alpha Phi Alpha Fraternity, Inc., American, founded 1906  Search this
Medium:
ink on paper
Dimensions:
H x W x D: 10 13/16 Ă— 8 7/16 Ă— 9/16 in. (27.5 Ă— 21.4 Ă— 1.5 cm)
Type:
magazines (periodicals)
Place made:
Harlem, New York City, New York, United States, North and Central America
Place depicted:
Martha's Vineyard, Oak Bluffs, Dukes County, Massachusetts, United States, North and Central America
Washington, District of Columbia, United States, North and Central America
Date:
1985
Topic:
African American  Search this
Advertising  Search this
Associations and institutions  Search this
Black Enterprise  Search this
Black Press  Search this
Business  Search this
Communities  Search this
Fraternal organizations  Search this
Fraternities  Search this
Government  Search this
HBCUs (Historically Black Colleges and Universities)  Search this
Journalism  Search this
Labor  Search this
Mass media  Search this
Men  Search this
Political organizations  Search this
Politics  Search this
Professional organizations  Search this
Religion  Search this
Social life and customs  Search this
Sororities  Search this
U.S. History, 1969-2001  Search this
Urban life  Search this
Women  Search this
Women's organizations  Search this
Credit Line:
Collection of the Smithsonian National Museum of African American History and Culture, Gift of Anne B. Patrick and the family of Hilda E. Stokely
Object number:
2012.167.19
Restrictions & Rights:
Public domain
Proper usage is the responsibility of the user.
See more items in:
National Museum of African American History and Culture Collection
Classification:
Documents and Published Materials-Published Works
Data Source:
National Museum of African American History and Culture
GUID:
http://n2t.net/ark:/65665/fd5ee110782-b949-43b4-bbec-56a00d4f086e
EDAN-URL:
edanmdm:nmaahc_2012.167.19
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Victor Gruen Associates Architecture

Collection Creator:
Sklarek, Norma Merrick, 1926-2012  Search this
Container:
Box 4, Folder 1
Type:
Archival materials
Text
Date:
c. 1960-1980
Collection Restrictions:
Collection is open for research. Access to collection materials requires an appointment.
Collection Rights:
The NMAAHC Archives can provide reproductions of some materials for research and educational use. Copyright and right to publicity restrictions apply and limit reproduction for other purposes.
Collection Citation:
Norma Merrick Sklarek Archival Collection, 1944-2008. National Museum of African American History and Culture, Smithsonian Institution.
See more items in:
Norma Merrick Sklarek Archival Collection
Norma Merrick Sklarek Archival Collection / Series 4: Professional Ephemera and Business Records, 1969-2002; undated
Archival Repository:
National Museum of African American History and Culture
GUID:
https://n2t.net/ark:/65665/io3f77f0a0f-a4b2-4a18-9724-2c890f317427
EDAN-URL:
ead_component:sova-nmaahc-a2018-23-ref25
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  • View Victor Gruen Associates Architecture digital asset number 1

Alka-Seltzer Documentation and Oral History Project

Creator:
Archives Center, National Museum of American History  Search this
Doyle Dane Bernbach.  Search this
Jack Tinker & Associates.  Search this
Manufacturer:
Alka-Seltzer  Search this
Names:
Miles Laboratories, Inc.  Search this
Miles, Franklin, Dr.  Search this
Interviewee:
Beals, Richard  Search this
Case, Eugene  Search this
Chaplin, Charles  Search this
Lawrence, Mary Wells  Search this
Interviewer:
Griffith, Barbara S., Dr.  Search this
Extent:
7 Cubic feet (17 boxes)
Type:
Collection descriptions
Archival materials
Videotapes
Audiocassettes
Publications
Commercials
Motion pictures (visual works)
Audiotapes
Business records
Place:
Elkhart (Ind.) -- 1950-1990
Date:
1953-1987
Summary:
The Alka-Seltzer Oral History and Documentation Project is a result of a one year effort supported, in part, by Miles Laboratories, Incorporated. Twenty-four oral history interviews and a variety of related materials were gathered to document Alka- Seltzer advertising, primarily from the mid-1950s to the 1980s. The project covers "Speedy" Alka-Seltzer, "Oh what a relief it is," "The Blahs," "Alka Seltzer on the rocks," and "I can't believe I ate the whole thing" campaigns
Scope and Contents:
Oral histories with individuals associated with Alka-Seltzer and its advertising campaigns are at the core of the Alka-Seltzer Documenation and Oral History Project. Conducted by Smithsonian Institution staff, the oral histories primarily examine Alka-Seltzer's innovative and memorable print and television commercials. Abstracts exist for each interview.The collection also includes background information, archival materials from Miles Laboratories, Inc., television commercials, storyboards, and company publications.
Arrangement:
The collection is arranged in 8 series.

Series 1: Research Files, circa 1930-1986

Series 2: Interviewee Files, 1986-1987

Series 3: Oral Histories, 1986-1987

Subseries 3.1: Original Interviews

Subseries 3.2: Reference Cassettes

Subseries 3.3: Master Audio Tapes

Series 4: Miles Archives Materials, 1931-1980

Subseries 4.1: Marketing Research and Sales Data

Subseries 4.2: Alka-Seltzer Storyboards and History (Photocopies)

Subseries 4:3: Miles Advertising History and Oral History Program(photocopies)

Series 5: Company Publications, 1960-1986

Series 6: Photographs, circa 1950-1985

Series 7: Alka-Seltzer Posters, 1967-1986

Series 8: Audiovisual Materials

Subseries 8.1: Original Masters

Subseries 8.2: Reference Videos
Biographical / Historical:
The Alka-Seltzer Oral History and Documentation Project is a result of a one year effort supported, in part, by Miles Laboratories, Incorporated Twenty-four oral history interviews and a variety of related materials were gathered to document Alka- Seltzer advertising, primarily from the mid-1950s to the 1980s. The project covers "Speedy" Alka-Seltzer, "Oh what a relief it is," "The Blahs," "Alka Seltzer on the rocks," and "I can't believe I ate the whole thing" campaigns.

Miles Laboratories, Incorporated, the maker of Alka-Seltzer, and Wade Advertising of Chicago established a light-hearted advertising approach with the iconic puppet "Speedy", which had a tablet for a body and a smaller one for a hat. Speedy came to life through stop motion animation, a technique in which each of the puppet's movements was captured on a separate frame of film. The voice of Richard Beals made "Speedy" a distinctive character.

"Speedy" was a mainstay of Alka Seltzer advertising until 1964, when Miles,Incorporated took the account to Jack Tinker & Partners in New York. The agency's work for Alka-Seltzer embodied what came to be called advertising's "creative revolution," replacing the "talking heads" and "hard sell" of earlier advertising with humor, wit, and engaging storylines, even within the limits of a 30 second television spot. In 1969, the Alka Seltzer account went to Doyle, Dane, Bernbach, an agency which changed the look of print advertising during the early years of the "creative revolution." In 1970, Alka-Seltzer moved agencies to Wells, Rich, Greene, where the product's advertising came under the direction of Mary Wells Lawrence. Ms. Lawrence had worked on the Alka Seltzer account while at Tinker and continued Alka Seltzer's reputation for innovative and captivating work. In 1984 they shifted to McCann Erickson.
Provenance:
Collection donated by Miles Laboratories in 1988 and created by the Smithsonian Institution in 1986 and 1987.
Restrictions:
Researchers may use reference copies only. The interview with Charles Chaplin is restricted and may not be copied or quoted until his death.
Rights:
Collection items available for reproduction, but the Archives Center makes no guarantees concerning copyright restrictions. Other intellectual property rights may apply. Archives Center cost-recovery and use fees may apply when requesting reproductions.
Topic:
advertising -- History -- 1950-1990  Search this
Pharmaceutical industry -- 1950-1990  Search this
Television advertising  Search this
Medicine  Search this
Broadcast advertising  Search this
Business -- History  Search this
Genre/Form:
Videotapes
Audiocassettes
Publications -- Business
Commercials
Motion pictures (visual works) -- 20th century
Audiotapes -- 1950-2000
Business records -- 1950-2000
Citation:
Alka-Seltzer Oral History and Documentation Project, 1953-1987, Archives Center, National Museum of American History, Smithsonian Institution.
Identifier:
NMAH.AC.0184
See more items in:
Alka-Seltzer Documentation and Oral History Project
Archival Repository:
Archives Center, National Museum of American History
GUID:
https://n2t.net/ark:/65665/ep8e8d1c49b-5195-455a-8b65-8d475f101290
EDAN-URL:
ead_collection:sova-nmah-ac-0184
Online Media:

Hector and Norma OrcĂ­ Advertising Agency Records

Creator:
Orci, Hector  Search this
Orci, Norma  Search this
Orci Advertising Agency  Search this
Names:
McCann Erickson  Search this
Extent:
3.5 Cubic feet (10 boxes)
Type:
Collection descriptions
Archival materials
Letters (correspondence)
Born digital
Newsletters
Business records
Clippings
Photographs
Training manuals
Slides (photographs)
Programs
Reports
Advertisements
Awards
Oral history
Advertising
Date:
1979-2016, undated
Summary:
The Hector and Norma OrcĂ­ Advertising Agency Records document the history, educational, and creative output produced by Hector and Norma OrcĂ­ throughout their extensive career in advertising. The OrcĂ­s founded their own independent agency in 1986 in Los Angeles. The OrcĂ­ Advertising Agency successfully introduced various products to Latinos in the United States and developed a reputation as one of the top advertising agencies to understand the US Latino market. The collection showcases the agency's history and awards, advertising and marketing campaigns, and its role in educating advertising agencies on the importance of the US Latino market.
Scope and Contents:
The collection documents the OrcĂ­ Advertising Agency and its work in helping clients market their products to U.S. Latinos, its marketing methods and creative philosophy, and its role in educating other advertising companies about the Latino consumer market in the United States. The collection includes the founding and history of the agency, business records, awards and press clippings, training materials for staff, reports on the US Latino market for various products, training and curriculum materials for a UCLA Extension course on advertising in the US Latino market, account reports, conference materials, slides and photographs, and campaigns and advertising materials developed for clients such as Allstate, Honda, and Pepsi. Video footage of Spanish-language commercials developed by the OrcĂ­ Advertising Agency is also part of the collection.
Arrangement:
The collection is divided into five series.

Series 1: Background Materials, 1979-2010, undated

Series 2: Advertising and Marketing Materials, 1986-2003, undated

Series 3: Teaching Materials, 1985-2012, undated

Series 4: Conference Materials, 1984-1999, undated

Series 5: Audiovisual Materials, 1986-2016
Biographical / Historical:
Once employees of La AgencĂ­a de McCann-Erickson advertising company, Hector and Norma OrcĂ­ founded their own independent agency in 1986. The OrcĂ­ Advertising Agency, also known as La AgencĂ­a de OrcĂ­ & Asociados, is based in Los Angeles. Since its inception, the OrcĂ­ Advertising Agency has devoted itself to US Latino marketing and teaching other advertising agencies how to effectively advertise and sell products to US Latinos. The OrcĂ­s quickly developed an impressive roster of successful campaigns for major clients and continue to be a well-respected agency in the advertising sector.
Separated Materials:
The Division of Work and Industry holds the following artifacts related to this collection:

Virgin of Guadalupe Painting, Accession #: 2015.0306.01

INS Eagle Painting, Accession #: 2015.0306.02

Don Quixote Figurine, Accession #: 2015.0306.03
Provenance:
Collection donated by Hector and Norma OrcĂ­, 2016.
Restrictions:
Collection is open for research.
Rights:
Collection items available for reproduction, but the Archives Center makes no guarantees concerning copyright restrictions. Other intellectual property rights may apply. Archives Center cost-recovery and use fees may apply when requesting reproductions.
Topic:
Hispanic American businesspeople  Search this
Hispanic American leadership  Search this
Hispanic American consumers  Search this
Mexican American leadership  Search this
mexican Americans and mass media  Search this
advertising -- Beer -- 1950-2000  Search this
Mexican American business enterprises  Search this
advertising -- 21st century  Search this
Advertising campaigns  Search this
Hispanic American business enterprises  Search this
advertising -- Beverages  Search this
Hispanic American capitalists and financiers  Search this
Advertising history  Search this
advertising -- Soft drinks  Search this
Advertising executives  Search this
Hispanic Americans and mass media  Search this
Advertising agencies -- United States  Search this
Minority consumers  Search this
advertising -- Automobiles  Search this
Hispanic American businesswomen  Search this
Minorities in advertising  Search this
Latinos in American society and culture  Search this
Hispanic Americans -- Press coverage  Search this
Genre/Form:
Letters (correspondence) -- 20th century.
Letters (correspondence) -- 21st century
Letters (correspondence) -- 21st century
Born digital
Newsletters -- 21st century
Business records -- 21st century
Clippings -- 20th century
Photographs -- 20th century
Training manuals -- 21st century
Slides (photographs) -- 20th century
Programs -- 20th century
Clippings -- 21st century
Newsletters -- 20th century
Programs -- 21st century
Reports -- 21st century
Slides (photographs) -- 21st century
Reports -- 20th century
Advertisements -- 21st century
Training manuals -- 20th century
Awards
Business records -- 20th century
Oral history -- 2010-2020
Advertising -- 20th century
Photographs -- 21st century
Advertisements -- 20th century
Citation:
Hector and Norma OrcĂ­ Advertising Agency Records, 1979-2016, Archives Center, National Museum of American History.
Identifier:
NMAH.AC.1384
See more items in:
Hector and Norma OrcĂ­ Advertising Agency Records
Archival Repository:
Archives Center, National Museum of American History
GUID:
https://n2t.net/ark:/65665/ep82a861536-25d5-4aed-9857-90cfffce228d
EDAN-URL:
ead_collection:sova-nmah-ac-1384
Online Media:

Emerson Foote, President of McCann Erickson, Incorporated, to Lieutenant Colonel Sanford H. Winston in reference to gaining access to the Lord & Thomas records, April 8, 1961

Collection Creator:
Dunn, S. Watson (Samuel Watson), -1997 (Professor)  Search this
Container:
Box 1, Folder 25
Type:
Archival materials
Collection Restrictions:
Collection is open for research.
Collection Rights:
Collection items available for reproduction, but the Archives Center makes no guarantees concerning copyright restrictions. Other intellectual property rights may apply. Archives Center cost-recovery and use fees may apply when requesting reproductions.
Collection Citation:
S. Watson Dunn Advertising Ephemera Collection, 1840-1986, Archives Center, National Museum of American History.
See more items in:
S. Watson Dunn Advertising Ephemera Collection
S. Watson Dunn Advertising Ephemera Collection / Series 3: Correspondence
Archival Repository:
Archives Center, National Museum of American History
GUID:
https://n2t.net/ark:/65665/ep8b4f90b61-3492-409e-91be-4ac4fdb76e85
EDAN-URL:
ead_component:sova-nmah-ac-0366-ref23

McCann Erickson "Microsoft"

Collection Creator:
Shimono, Sab  Search this
Extent:
1 Sound cassettes (DAT)
Container:
Box 17
Type:
Archival materials
Sound cassettes (dat)
Date:
2000-04-14
Collection Restrictions:
Collection is open for research but is stored off-site and special arrangements must be made to work with it. Contact the Archives Center for information at archivescenter@si.edu or 202-633-3270.

Social Security numbers are present and have been rendered unreadable and redacted. Researchers may use the photocopies in the collection. The remainder of the collection has no restrictions.
Collection Rights:
Collection items available for reproduction, but the Archives Center makes no guarantees concerning copyright restrictions. Other intellectual property rights may apply. Archives Center cost-recovery and use fees may apply when requesting reproductions.
Collection Citation:
Saburo Shimono Papers, Archives Center, National Museum of American History
See more items in:
Saburo Shimono Papers
Saburo Shimono Papers / Series 5: Audiovisual Materials
Archival Repository:
Archives Center, National Museum of American History
GUID:
https://n2t.net/ark:/65665/ep8ddcd049c-5e96-4cae-a594-b508ea33d20b
EDAN-URL:
ead_component:sova-nmah-ac-1379-ref138

Barton Cummings Papers

Creator:
Ayer (N W) Incorporated.  Search this
Cummings, Barton A., 1914-1994 (advertising executive)  Search this
Brower, Charles H.  Search this
Bolte, Brown  Search this
Bond, Edward L., Jr.  Search this
Bernbach, William  Search this
Ogilvy, David  Search this
O'Toole, John  Search this
Seaman, Alfred J.  Search this
Schultz, Arthur W.  Search this
Matthews, Len  Search this
Marsteller, William  Search this
O'Conner, Neal W.  Search this
Mithun, Raymond O.  Search this
Meyer, Ed  Search this
Harper, Marion, 1916-1989 (advertising executive)  Search this
Healy, Robert  Search this
Hagopian, Lewis T.  Search this
Jacoby, Robert F.  Search this
Fatt, Arthur  Search this
Fitzgerald, Clifford  Search this
Foote, Emerson  Search this
Gilliatt, Neal  Search this
Foley, Paul  Search this
Thiele, Edward  Search this
Tinker, Jack  Search this
Names:
Ad Council  Search this
Advertising Educational Foundation  Search this
American Advertising Federation  Search this
American Association of Advertising Agencies.  Search this
Batten, Barton, Durstine & Osborn, Inc  Search this
Best Foods.  Search this
Colgate-Palmolive Company  Search this
Compton, Inc.  Search this
Dancer Fitzgerald Sample.  Search this
Doyle Dane Bernbach.  Search this
Foote, Cone and Belding.  Search this
Grey Advertising.  Search this
Interpublic.  Search this
Jack Tinker & Associates.  Search this
Leo Burnett Co.  Search this
Marstellar Agency.  Search this
McCann Erickson  Search this
Mithun Advertising.  Search this
Ogilvy & Mather.  Search this
SSC&B/Lintas.  Search this
Saatchi & Saatchi.  Search this
Sullivan Stauffer Colwell & Bayles (SSC&B)  Search this
Ted Bates Worldwide, Inc.  Search this
Young & Rubicam  Search this
Extent:
4.5 Cubic feet (11 boxes)
Type:
Collection descriptions
Archival materials
Audiovisual materials
Speeches
Essays
Interviews
Business records
Clippings
Date:
1938-1991, undated
Summary:
Collection documents Barton Arthur Cummings's career as an advertising industry spokesman, particularly in the areas of advertising education, and advertising in the public interest.
Scope and Contents note:
Collection documents Cummings's professional career as an industry spokesman, particularly in the areas of advertising education, and advertising in the public interest. Materials include manuscripts, interviews, photographs, speeches, awards, magazine articles, interview transcriptions, and newspaper clippings. There is a significant amount of material relating to his book Advertising's Benevolent Dictators published in 1984. Collection is arranged into five series. Series 1, Speeches and publicity, Series 2, Business papers, Series 3, Published and unpublished manuscripts, Series 4, Advertising's Benevolent Dictators, and Series 5, Multi-media materials.
Arrangement:
Collection is arranged into five series.

Series 1, Speeches and Publicity, 1950-1988, undated

Series 2, Business Papers, 1938-1991

Series 3, Published and Unpublished Manuscripts, 1981-1991, undated

Series 4, Advertising's Benevolent Dictators, undated

Series 5, Multi-Media Materials, undated
Biographical/Historical note:
Barton Arthur Cummings (1914-1994) was a former Chief Executive Officer of Compton Advertising, Incorporated, and Chairman Emeritus of Saatchi & Saatchi Worldwide.

Cummings began his advertising career working during school breaks at his father's advertising agency, the Earl Cummings Advertising Agency (later Cummings Brand McPherson Associates, Incorporated) in Rockford, Illinois. He graduated with a degree in Journalism from the University of Illinois in 1935, where he also played varsity football. Cummings maintained a lifelong interest in football, and in 1959 was awarded the Sports Illustrated Silver Anniversary Award for former college football stars who go on to distinguish themselves in other fields.

After graduation, Cummings took a trainee position with his father's agency, leaving several months later to take a trainee position with Swift & Company. From 1936 until 1942 he was with Benton & Bowles in New York, where he was a copywriter on accounts for Hellmann's Real Mayonnaise and Lord Calvert Whiskey, among others. During World War II, he served in the Offices of War Information and Price Administration in Washington, DC. He resigned in 1943 to join the Navy, and was assigned to the Amphibious Forces, 7th fleet. He saw action in Guinea, Borneo, and the Philippines.

After the War, Cummings joined Maxon, Incorporated as an account executive, and was elected to Vice President a year later. In 1947, he began a long and successful career with Compton Advertising, moving from account executive to President in only eight years. In 1963, Cummings was named chairman and chief executive officer, a position he held for nearly twenty years. When Compton merged with Saatchi & Saatchi in the 1980s, Cummings was named chairman emeritus of that international agency.

Mr. Cummings enjoyed a distinguished career as leader and spokesman for every major advertising industry association. He served as chairman of the American Association of Advertising Agencies (1969-1970); chairman of the American Advertising Federation (1972-1973), Chairman of the Ad Council (1979-1981), chairman of the board of trustees for the James Webb Young Fund at the University of Illinois, and chairman and director of the Advertising Educational Foundation. Other public service included work as the chairman of the advertising division for the New York Heart Association (1963-1973), chairman of the Public Service Advisory Committee for the City of New York, and director of the Better Business Bureau of Metropolitan New York (1954-1977). Throughout his career, Mr. Cummings championed the use of advertising in the public interest, and washas been outspoken on the need for advertising education and industry self-regulation.

Mr. Cummings was preceded in death by his first wife Regina Pugh Cummings when he died in 1994. He was survived by his second wife Margaret K. Cummings, children Ann Haven Cummings Iverson, Peter Barton Cummings, and Susan Cummings, and one grandchild, Haven Cummings Iverson.
Provenance:
Collection donated by Barton Arthur Cummings in November 1991.
Restrictions:
Collection is open for research.
Rights:
Collection items available for reproduction, but the Archives Center makes no guarantees concerning copyright restrictions. Other intellectual property rights may apply. Archives Center cost-recovery and use fees may apply when requesting reproductions.
Topic:
Advertising copy  Search this
advertising  Search this
Genre/Form:
Audiovisual materials
Speeches
Essays -- 1950-1990
Interviews -- 1950-2000
Business records -- 1950-2000
Clippings -- 1950-2000
Citation:
Barton Cummings Collection, 1938-1990, Archives Center, National Museum of American History.
Identifier:
NMAH.AC.0421
See more items in:
Barton Cummings Papers
Archival Repository:
Archives Center, National Museum of American History
GUID:
https://n2t.net/ark:/65665/ep8be403418-7f0f-4a8f-bacf-d914c1c85f71
EDAN-URL:
ead_collection:sova-nmah-ac-0421

Neal Gilliatt, McCann Erickson

Collection Creator:
Ayer (N W) Incorporated.  Search this
Cummings, Barton A., 1914-1994 (advertising executive)  Search this
Brower, Charles H.  Search this
Bolte, Brown  Search this
Bond, Edward L., Jr.  Search this
Bernbach, William  Search this
Ogilvy, David  Search this
O'Toole, John  Search this
Seaman, Alfred J.  Search this
Schultz, Arthur W.  Search this
Matthews, Len  Search this
Marsteller, William  Search this
O'Conner, Neal W.  Search this
Mithun, Raymond O.  Search this
Meyer, Ed  Search this
Harper, Marion, 1916-1989 (advertising executive)  Search this
Healy, Robert  Search this
Hagopian, Lewis T.  Search this
Jacoby, Robert F.  Search this
Fatt, Arthur  Search this
Fitzgerald, Clifford  Search this
Foote, Emerson  Search this
Gilliatt, Neal  Search this
Foley, Paul  Search this
Thiele, Edward  Search this
Tinker, Jack  Search this
Container:
Box 9, Folder 10
Type:
Archival materials
Date:
undated
Collection Restrictions:
Collection is open for research.
Collection Rights:
Collection items available for reproduction, but the Archives Center makes no guarantees concerning copyright restrictions. Other intellectual property rights may apply. Archives Center cost-recovery and use fees may apply when requesting reproductions.
Collection Citation:
Barton Cummings Collection, 1938-1990, Archives Center, National Museum of American History.
See more items in:
Barton Cummings Papers
Barton Cummings Papers / Series 4: Advertisings Benevolent Dictators
Archival Repository:
Archives Center, National Museum of American History
GUID:
https://n2t.net/ark:/65665/ep816619a20-e3c2-4451-8eb0-fee53aabbfd9
EDAN-URL:
ead_component:sova-nmah-ac-0421-ref570

McCann Erickson

Collection Creator:
Jones, Caroline Robinson, 1942-2001 (advertising executive)  Search this
Container:
Box 49, Folder 7
Type:
Archival materials
Date:
1994
Collection Restrictions:
Collection is open for research.
Collection Rights:
Collection items available for reproduction, but the Archives Center makes no guarantees concerning copyright restrictions. Other intellectual property rights may apply. Archives Center cost-recovery and use fees may apply when requesting reproductions.
See more items in:
Caroline R. Jones Papers
Caroline R. Jones Papers / Series 4: Caroline Jones Advertising Agency Records / 4.1: Client Files and Related Research
Archival Repository:
Archives Center, National Museum of American History
GUID:
https://n2t.net/ark:/65665/ep80dd9e345-0efa-4efa-b731-386375ca0f48
EDAN-URL:
ead_component:sova-nmah-ac-0552-ref632

Open Reel Audio Tapes

Collection Creator:
Jones, Caroline Robinson, 1942-2001 (advertising executive)  Search this
Type:
Archival materials
Date:
1970-1984
Scope and Contents:
Radio commercial for individual clients and compilation reels of commercials done by the Zebra Associates, Mingo-Jones, and McCann-Erickson advertising agencies.
Collection Restrictions:
Collection is open for research.
Collection Rights:
Collection items available for reproduction, but the Archives Center makes no guarantees concerning copyright restrictions. Other intellectual property rights may apply. Archives Center cost-recovery and use fees may apply when requesting reproductions.
Identifier:
NMAH.AC.0552, Subseries 7.2
See more items in:
Caroline R. Jones Papers
Caroline R. Jones Papers / Series 7: Audiovisual Materials
Archival Repository:
Archives Center, National Museum of American History
GUID:
https://n2t.net/ark:/65665/ep86efcb060-d3ee-46b3-a706-60932e0f159b
EDAN-URL:
ead_component:sova-nmah-ac-0552-ref744

McCann-Erickson Radio Compilation Reel

Collection Creator:
Jones, Caroline Robinson, 1942-2001 (advertising executive)  Search this
Extent:
1 Sound recording
Container:
Box 109, Item AC0552-RT0003
Type:
Archival materials
Audio
Sound recordings
Date:
1974 November 7
Scope and Contents:
Featuring 8 radio commercials for Coca-Cola, GW Bridge, Clairol and others
Collection Restrictions:
Collection is open for research.
Collection Rights:
Collection items available for reproduction, but the Archives Center makes no guarantees concerning copyright restrictions. Other intellectual property rights may apply. Archives Center cost-recovery and use fees may apply when requesting reproductions.
See more items in:
Caroline R. Jones Papers
Caroline R. Jones Papers / Series 7: Audiovisual Materials / 7.2: Open Reel Audio Tapes
Archival Repository:
Archives Center, National Museum of American History
GUID:
https://n2t.net/ark:/65665/ep898aff90a-0678-4efc-a727-4fdc01b015dd
EDAN-URL:
ead_component:sova-nmah-ac-0552-ref869

Professional Materials

Collection Creator:
Harper, Marion, 1916-1989 (advertising executive)  Search this
Type:
Archival materials
Date:
1925-1988, undated
Scope and Contents:
Contains press clippings, speeches, certificates of awards, invitations, and articles from a number of magazines about Harper including Aberdeen Angus Journal, Advertising Age, Newsweek, United States Review, Time, Print, Fortune, The Saturday Evening Post, Printer's Ink, Esquire, Business Horizons, and the Journal of Marketing. There is a small amount of material from McCann Erickson, Incorporated and Interpublic. In addition, there is a copy of the book The Benevolent Dictators written by Barton Cummings, former Chief Executive Officer of Compton Advertising, Incorporated, and Chairman Emeritus of Saatchi & Saatchi Worldwide. Materials are arranged in chronological order.
Collection Restrictions:
Collection is open for research but is stored off-site and special arrangements must be made to work with it. Contact the Archives Center for information at archivescenter@si.edu or 202-633-3270.
Collection Rights:
Collection items available for reproduction, but the Archives Center makes no guarantees concerning copyright restrictions. Other intellectual property rights may apply. Archives Center cost-recovery and use fees may apply when requesting reproductions.
Collection Citation:
Marion Harper Papers, circa 1920-1995, Archives Center, National Museum of American History.
Identifier:
NMAH.AC.0394, Series 3
See more items in:
Marion Harper Papers
Archival Repository:
Archives Center, National Museum of American History
GUID:
https://n2t.net/ark:/65665/ep8955073b8-093b-4e09-b57c-6c834d1ed221
EDAN-URL:
ead_component:sova-nmah-ac-0394-ref738

McCann Erickson, Incorporated

Collection Creator:
Harper, Marion, 1916-1989 (advertising executive)  Search this
Container:
Box 2, Folder 9
Type:
Archival materials
Date:
1943
Collection Restrictions:
Collection is open for research but is stored off-site and special arrangements must be made to work with it. Contact the Archives Center for information at archivescenter@si.edu or 202-633-3270.
Collection Rights:
Collection items available for reproduction, but the Archives Center makes no guarantees concerning copyright restrictions. Other intellectual property rights may apply. Archives Center cost-recovery and use fees may apply when requesting reproductions.
Collection Citation:
Marion Harper Papers, circa 1920-1995, Archives Center, National Museum of American History.
See more items in:
Marion Harper Papers
Marion Harper Papers / Series 3: Professional Materials
Archival Repository:
Archives Center, National Museum of American History
GUID:
https://n2t.net/ark:/65665/ep8a993ae2d-b2ec-4f96-8013-a3d6dc363561
EDAN-URL:
ead_component:sova-nmah-ac-0394-ref740

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