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Ravenswood Winery (poster)

Maker:
Goines, David Lance  Search this
Physical Description:
paper (overall material)
ink (overall material)
Measurements:
overall: 61 cm x 41.7 cm; 24 1/32 in x 16 13/32 in
Object Name:
print
lithograph
Object Type:
Lithograph
Place made:
United States: California, San Francisco
Date made:
1979
ID Number:
2012.0169.01
Accession number:
2012.0169
Catalog number:
2012.0169.01
See more items in:
Work and Industry: Graphic Arts
Communications
Art
Food
Advertising
FOOD: Transforming the American Table 1950-2000
Data Source:
National Museum of American History
EDAN-URL:
edanmdm:nmah_1425735

Pallido California Extra Virgin Olive Oil Poster

Maker:
Goines, David Lance  Search this
Physical Description:
ink (overall material)
paper (overall material)
Measurements:
sheet: 61.5 cm x 44.5 cm; 24 7/32 in x 17 17/32 in
Object Name:
print
lithograph
Object Type:
Lithograph
Place made:
United States: California
Date made:
1987
ID Number:
2011.0252.04
Accession number:
2011.0252
Catalog number:
2011.0252.04
See more items in:
Work and Industry: Graphic Arts
Communications
Art
Food
FOOD: Transforming the American Table 1950-2000
Data Source:
National Museum of American History
EDAN-URL:
edanmdm:nmah_1416807

Grape Crate Label, Mont’Elisa

Physical Description:
paper (overall material)
Measurements:
overall: 4 7/16 in x 13 in; 11.27125 cm x 33.02 cm
Object Name:
fruit crate label
Date made:
before 1950
Credit Line:
Nanci Edwards
ID Number:
2010.3091.02
Nonaccession number:
2010.3091
Catalog number:
2010.3091.02
See more items in:
Work and Industry: Agriculture
Food
FOOD: Transforming the American Table 1950-2000
Exhibition:
Food: Transforming the American Table
Exhibition Location:
National Museum of American History
Data Source:
National Museum of American History
EDAN-URL:
edanmdm:nmah_1397013

Grape Crate Label, Fresno Bella

Physical Description:
paper (overall material)
Measurements:
overall: 4 3/8 in x 12 7/8 in; 11.1125 cm x 32.7025 cm
Object Name:
fruit crate label
Date made:
before 1950
Credit Line:
Nanci Edwards
ID Number:
2010.3091.03
Nonaccession number:
2010.3091
Catalog number:
2010.3091.03
See more items in:
Work and Industry: Agriculture
Food
FOOD: Transforming the American Table 1950-2000
Exhibition:
Food: Transforming the American Table
Exhibition Location:
National Museum of American History
Data Source:
National Museum of American History
EDAN-URL:
edanmdm:nmah_1397014

Grape Crate Label, Bocce

Physical Description:
paper (overall material)
Measurements:
overall: 4 5/16 in x 12 7/8 in; 10.95375 cm x 32.7025 cm
Object Name:
fruit crate label
Date made:
before 1950
Credit Line:
Nanci Edwards
ID Number:
2010.3091.05
Nonaccession number:
2010.3091
Catalog number:
2010.3091.05
See more items in:
Work and Industry: Agriculture
Food
FOOD: Transforming the American Table 1950-2000
Exhibition:
Food: Transforming the American Table
Exhibition Location:
National Museum of American History
Data Source:
National Museum of American History
EDAN-URL:
edanmdm:nmah_1397016

William C. Sturtevant papers

Topic:
Handbook of North American Indians
Creator:
Sturtevant, William C.  Search this
Names:
National Museum of Natural History (U.S.)  Search this
Six Nations  Search this
Extent:
220 Linear feet (The total extent of the collection is 191.41 linear feet (consisting of 473 document boxes and 2 record boxes) plus 254 sound recordings, 94 computer disks, 42 card file boxes, 85 oversize folders, 9 rolled items, 18 binder boxes, and 3 oversize boxes. Of the total extent, 4.79 linear feet (14 boxes) are restricted.)
Culture:
Indians of North America -- Southeast  Search this
Indians of North America -- Northeast  Search this
Indians of North America  Search this
Iroquois Indians  Search this
Seminole Indians  Search this
Type:
Collection descriptions
Archival materials
Realia
Research
Notes
Office files
Theses
Slides (photographs)
Sound recordings
Exhibition catalogs
Field notes
Clippings
Correspondence
Photographs
Microfilms
Newsletters
Manuscripts
Memorandums
Articles
Card files
Books
Artifacts
Negatives
Date:
1952-2007
Summary:
This collection contains the professional papers of William Curtis Sturtevant and documents his activities as Curator of North American Ethnology at the National Museum of Natural History, his work as the editor-in-chief of the Handbook of North American Indians, his research among the Seminole and Iroquois people, and other professional activities. The collection is comprised of books, sound recordings, research and field notes, realia, artifacts, clippings, microfilm, negatives, slides, photographs, manuscripts, correspondence, memorandums, card files, exhibition catalogs, articles, and bibliographies.
Scope and Contents:
This collection contains the professional papers of William Curtis Sturtevant and documents his activities as Curator of North American Ethnology at the Smithsonian Institution's National Museum of Natural History, his work as the editor-in-chief of the Handbook of North American Indians, his research among the Seminole and Iroquois people, and his involvement in various professional activities. The collection is comprised of research and field notes, sound recordings, realia, clippings, negatives, slides, prints, published and unpublished writings, correspondence, memorandums, conference papers and meeting notes, card files, exhibition catalogs, articles, bibliographies, student files such as class notes and papers from Sturtevant's years as an anthropology student, teaching materials including lecture notes and exams, daily planners, passports, military records, artwork including prints and lithographs, maps, and computer files.

The materials in this collection document Sturtevant's career as a preeminent North American ethnologist, museum curator, university professor, his role as General Editor of the Handbook of North American Indians, and his contributions to the field of Anthropology. From his early work with the Seminole Indians of Florida to his forays into Burma, and his decades-long study of how Native Americans have been depicted in artistic and popular culture, Sturtevant's diverse intellectual interests are represented in his research files. A copious note taker, Sturtevant captured his observations and opinions of everything from meetings with colleagues to museum exhibits. Sturtevant's commitment to the anthropological profession can be found in the notes and programs of the many conferences, symposiums, and lecture series he attended and at which he presented. He also held numerous leadership positions in various professional associations and sat on the board of directors/trustees for several cultural organizations including Survival International and the Museum of the American Indian-Heye Foundation. Sturtevant was respected for his vast knowledge of indigenous peoples and he received a voluminous amount of correspondence from colleagues who often included copies of their papers and grant proposals. He kept many of these works, which, it appears he used as reference material. Sturtevant's own work is reflected in his writings; he published over 200 scholarly papers, articles, and books.
Arrangement:
This collection is organized in 14 series: 1. Correspondence, 1951-2008; 2. Research Files, 1851, 1860s, 1880s, 1890, 1939-2006; 3. Writings, 1952-2006; 4. Professional Activities, 1952-2006; 5. Smithsonian, 1954-2008; 6. Handbook of North American Indians, 1971-2007; 7. Biographical Files, 1933-2007; 8. Student Files, 1944-1985; 9. Subject Files, 1902-2002; 10. Photographs, 1927-2004; 11. Artwork, 1699-1998; 12. Maps, 1949-1975; 13. Sound Recordings, 1950-2000; 14. Computer Files, 1987-2006.
Biographical/Historical note:
William C. Sturtevant (1926-2007), preeminent North American ethnologist, museum curator, and university professor, was best known for his contributions to Seminole ethnology, as curator of North American Ethnology in the Department of Anthropology at the Smithsonian Institution's National Museum of Natural History, and for his work as the general editor of the Handbook of North American Indians.

Sturtevant's passion for studying Native peoples began at a young age. In third grade "after a class on American Indians, he asked his father what kind of people study Indians, and his father replied, 'Anthropologists.' Sturtevant decided then that he would make anthropology his career" (Merrill 11). After graduating with honors from the University of California at Berkeley in 1949, Sturtevant went on to Yale University to complete his graduate work in anthropology. When it came time to decide on what area of North America he should focus his research, one of his faculty members at Yale, Irving Rouse, "suggested he consider the Seminoles of south Florida. By the end of his first fieldwork season, Sturtevant was convinced that the dearth of ethnographic information about these Seminoles and their status as one of the least acculturated of all North American Indian societies justified ethnographic research among them and offered the possibility of making an important contribution to North American ethnology" (Merrill 13). Sturtevant spent the summers of 1950 and 1951 conducting preliminary fieldwork among the Mikasuki-speaking Seminole and in 1952 he took up temporary residence at Big Cypress Reservation to undertake research for his dissertation, "The Mikasuki Seminole: Medical Beliefs and Practices." This work focused on Seminole medicine, but also included Sturtevant's analysis of Seminole worldview, religion, history, inter-ethnic relations, material culture, economy, kinship, language, and social organization.

In 1954, while he was finishing his dissertation, Sturtevant made the transition from student of anthropology to professional anthropologist. He was hired as an instructor in Yale's Anthropology Department and began his career in museum work as an assistant curator of anthropology at the Yale Peabody Museum. After receiving his PhD from Yale in 1955, Sturtevant moved on to the Smithsonian Institution, where he accepted a position as a research anthropologist at the Bureau of American Ethnology (BAE). This position afforded Sturtevant the chance to continue to explore his many research interests in ways that a full time professorship or museum curatorship could not. Over the next ten years he studied the Catawba in South Carolina; the Seneca and Cayuga nations of the Iroquois League in New York, Oklahoma, and Ontario; continued his work with the Seminole; visited European museums to examine early ethnographic examples and possible European prototypes of eastern North American Indian material culture; and spent a year in Burma. In 1963, Sturtevant and his wife, Theda Maw, the daughter of a prominent Burmese family, took their three young children to Burma so that they could visit with Maw's family. Sturtevant took this as an opportunity to branch out from his Native American research and spent the year visiting neighborhoods in Rangoon and villages in the surrounding countryside, examining archival materials, studying the Burmese language, learning about Burmese clothing and other aspects of the culture, and taking photographs. He also collected 386 items of clothing and other objects for the Smithsonian.

When Sturtevant returned from Burma, he found the BAE had been dissolved. In 1965, he was transferred from the now-defunct BAE to the Department of Anthropology at the National Museum of Natural History (NMNH), where he became curator of North American Ethnology, a position he held for the next forty-two years. During his tenure at NMNH Sturtevant oversaw all the North American ethnology collections, planned exhibitions, served on committees, and sponsored interns and fellows. One of Sturtevant's primary duties at NMNH was serving as the General Editor of the Handbook of North American Indians, "a major multi-volume reference work summarizing anthropological, linguistic, and historical knowledge about native peoples north of Mexico" (Jackson). Each volume was designed to represent a geographic or topical area of Americanist study. As General Editor, Sturtevant selected volume editors, chapter authors, oversaw office staff, and proofread manuscripts over the course of production.

Besides focusing on the Handbook, much of Sturtevant's time was taken up by responsibilities he held outside the Institution. Sturtevant was extremely involved in professional anthropological associations and held many leadership positions. Fresh out of graduate school, he began a three-year term on the Board of Governors of the Anthropological Society of Washington in 1957. He later became a member of the executive committee of the Florida Anthropological Society, served as book-review editor and associate editor of the American Anthropologist from 1962-1968, was a member of the American Anthropological Association's Committee on Anthropological Research in Museums and was both vice president and president of the committee once it became the Council for Museum Anthropology, was on the American Anthropological Association's Committee on Archives, served three terms on the Board of Trustees of the Museum of the American Indian-Heye Foundation from 1976-1982 and was appointed to a fourth term between 1984 and 1986, and sat on the Board of Directors of Survival International from 1982-1988. He was President of the American Society for Ethnohistory, the American Ethnological Society, the American Anthropological Association, and the Anthropological Society of Washington. Sturtevant also taught classes at Johns Hopkins University as an adjunct professor in the Department of Anthropology, served as a consultant on exhibits at other museums, and reviewed manuscripts for scholarly publications.

Sturtevant remained active in the profession throughout his later years. After divorcing Theda Maw in 1986, he married Sally McLendon, a fellow anthropologist, in 1990 and they undertook several research projects together. Sturtevant was recognized for his dedication and contributions to the field of anthropology in 1996 when he was awarded an honorary doctorate in humane letters by Brown University, and in 2002 when his colleagues published a festschrift in his honor, Anthropology, History, and American Indians: Essays in Honor of William Curtis Sturtevant.

Sturtevant died on March 2, 2007 at the Collingswood Nursing and Rehabilitation Center in Rockville, MD after suffering from emphysema.

Sources Consulted

Estrada, Louie. 2007. William C. Sturtevant; Expert on Indians. Washington Post, March 17. http://www.washingtonpost.com/wp-dyn/content/article/2007/03/16/AR2007031602273.html, accessed August 31, 2012.

Jackson, Jason Baird. 2007. William C. Sturtevant (1926-2007). http://museumanthropology.blogspot.com/2007/03/william-c-sturtevant-1926-2007.html, accessed August 31, 2012.

Merrill, William L. 2002. William Curtis Sturtevant, Anthropologist. In Anthropology, History, and American Indians: Essays in Honor of William Curtis Sturtevant. William L. Merrill and Ives Goddard, eds. Pp. 11-36. Washington D.C.: Smithsonian Institution Press.

1926 -- Born July 26 in Morristown, NJ

1944 -- Entered the University of California at Berkeley as a second-semester freshman

1944 -- Attended summer school at the Universidad Nacional Autonoma de Mexico in Mexico City where he took courses on Mexican archaeology and South American ethnology

1945 -- Drafted into the United States Navy

1946 -- Received an honorable discharge from the Navy with the rank of pharmacist's mate third class and returned to UC Berkeley

1947 -- Attended the University of New Mexico's summer field school in Chaco Canyon, New Mexico

1949 -- January: Received his Bachelor's degree with honors in anthropology from UC Berkeley

1949 -- Began graduate studies at Yale University

1950-1951 -- Spent the summers of 1950 and 1951 in Florida conducting fieldwork among the Mikasuki-speaking Seminole

1951 -- Conducted his first research study of the Iroquois, a classification of Seneca musical instruments, their construction and use, with Harold Conklin

1952 -- May: Moved to Big Cypress Reservation in Florida to conduct research for his dissertation. He focused on Seminole medicine, but also collected physical anthropological data such as blood-type frequencies, handedness, and color blindness

1952 -- July 26: Married Theda Maw

1954 -- Hired by Yale University as an instructor in the Department of Anthropology and as an assistant curator of anthropology in the Yale Peabody Museum

1955 -- Received PhD in anthropology from Yale University

1956 -- Joined the staff of the Smithsonian Institution's Bureau of American Ethnology (BAE) as a research anthropologist

1957 -- Began a three-year term on the Board of Governors of the Anthropological Society of Washington

1957 -- Traveled to Rock Hill, South Carolina to collect linguistic data from Sam Blue, the last member of the Catawba tribe to have maintained some proficiency in the Catawba language. While there, he made a small collection of Catawba pottery for the United States National Museum

1957-1958 -- Spent seven weeks continuing his research among the New York Seneca

1959 -- Returned to Florida to study Seminole ethnobotany. He also collected ethnographic materials, especially objects made for the tourist market, which he deposited in the United States National Museum

1959-1960 -- Member of the executive committee of the Florida Anthropological Society

1960 -- July and August: Visited 17 European museums to examine early ethnographic examples and possible European prototypes of eastern North American Indian material culture

1961-1962 -- Spent the summers of these years conducting ethnographic fieldwork among the Seneca-Cayuga in Oklahoma

1962 -- October: Visited the Six Nations Reserve in Ontario, Canada to conduct fieldwork among the Seneca and Cayuga there

1962-1968 -- Book-review editor and associate editor of the American Anthropologist

1963 -- October: Spent the year in Burma; visited neighborhoods in Rangoon and villages in the surrounding countryside, examined photographs in several archives, studied the Burmese language, and read extensively about the country's history and culture. Assembled notes on Burmese clothing and other aspects of the culture, took hundreds of photographs, and made a collection of 386 items of clothing and other objects for the Smithsonian

1964 -- Visited Inle Lake in the Southern Shan States southeast of Mandalay, where he examined local approaches to artificial island agriculture

1964-1981 -- Became a member of the American Anthropological Association's Committee on Anthropological Research in Museums, which became the Council for Museum Anthropology in 1974. Sturtevant was the Council's first vice president, serving two terms between 1974 and 1978, and was its president from 1978 to 1981

1965 -- Became curator of North American Ethnology in the Department of Anthropology at the National Museum of Natural History after the dissolution of the BAE

1965-1966 -- President of the American Society for Ethnohistory

1966 -- Named the editor of the Handbook of North American Indians

1967-1968 -- Fulbright scholar and lecturer at Oxford University's Institute of Social Anthropology

1969 -- Began serving on the American Anthropological Association's Committee on Archives

1974-1989 -- Adjunct Professor in the Department of Anthropology at Johns Hopkins University

1976-1982 -- Served three terms on the Board of Trustees of the Museum of the American Indian-Heye Foundation and was appointed to a fourth term between 1984 and 1986

1977 -- President of the American Ethnological Society

1980-1981 -- President of the American Anthropological Association

1981 -- Spent part of the spring semester at the University of California Berkeley as a Regents Lecturer

1982-1988 -- Board of Directors of Survival International

1986 -- Divorced Theda Maw

1986-1987 -- Smithsonian Fellow at Oxford University's Worcester College

1990 -- Married Sally McLendon

1992 -- President of the Anthropological Society of Washington

1996 -- Awarded an honorary doctorate in humane letters at Brown University

2007 -- Died March 2 in Rockville, MD
Related Materials:
Other materials relating to William C. Sturtevant at the National Anthropological Archives are included in the following collections:

Manuscript 4504

Manuscript 4595

Manuscript 4806

Manuscript 4821

Manuscript 4972

Manuscript 7045

Photo Lot 59

Photo Lot 79-51

Photo Lot 80-3

Photo Lot 81R

Photo Lot 86-68 (6)

Photo Lot 86-68 (7)

American Society for Ethnohistory records

Committee on Anthropological Research in Museum Records

Handbook of North American Indians records

Records of the Department of Anthropology, National Museum of Natural History

Gordon Davis Gibson Papers, Sound Recordings

SPC Se Powhatan Confederacy Mattapony BAE No # 01790700

DOE Oceania:Amer Poly:Hi:Hawaiian Helmet:Sturtevant 04913800

DOE Oceania:Amer Poly:Hi:Hawaiian Helmet:Sturtevant 04913900

DOE Oceania:Amer Poly:Hi:Hawaiian Helmet:Sturtevant 04914000

Negative MNH 1530

Negative MNH 1530 B

Sturtevant is listed as a correspondent in the following NAA collections:

Administrative file, 1949-1965, Records of the Bureau of American Ethnology

John Lawrence Angel Papers

James Henri Howard Papers

Donald Jayne Lehmer Papers

John Victor Murra Papers

Records of the Society for American Archaeology

Albert Clanton Spaulding Papers

Waldo Rudolph Wedel and Mildred Mott Wedel Papers

Copies of sound recordings made by William C. Sturtevant can be found at The California Language Archive at UC Berkeley in two collections, The William Sturtevant collection of Creek/Seminole sound recordings, which includes 31 minutes of Northern Muskogean linguistic field recordings from 1951, and The William Sturtevant collection of Mikasuki sound recordings, which includes 33 minutes of Mikasuki linguistic field recordings from 1951. Two sound tape reels of Seminole music Sturtevant recorded in Florida in 1951 can be found at Wesleyan University's World Music Archives. Folk songs on these recordings include "Scalping Sickness," "Bear Sickness with blowing," "Bear sickness without blowing," "Lullaby," "Feather Dance," "Snake Dance," and "Crazy Dance." Performers include Josie Billie, Lee Cypress, Harvey Jumper, Boy Jim, Charlie (Johnny?) Cypress, Little Tiger Tail, Billy Ossiola, and Charlie Billy Boy.
Separated Materials:
One video tape, "Seminole History and Tradition", was transferred to the Human Studies Film Archives. Series 2.2, Tukabahchee Plate: Glass negative of spectrogram from FBI (Box 135), removed for storage with other glass plate negatives.
Provenance:
These papers were transferred to the National Anthropological Archives by the Department of Anthropology at the National Museum of Natural History.
Restrictions:
Files containing Sturtevant's students' grades have been restricted, as have his students' and colleagues' grant and fellowships applications. Restricted files were separated and placed at the end of their respective series in boxes 87, 264, 322, 389-394, 435-436, 448, 468, and 483. For preservation reasons, his computer files are also restricted. Seminole sound recordings are restricted. Access to the William C. Sturtevant Papers requires an apointment.
Rights:
Contact the repository for terms of use.
Topic:
Ethnology  Search this
Botany  Search this
Anthropology  Search this
Archaeology  Search this
History  Search this
Linguistics  Search this
Genre/Form:
Realia
Research
Notes
Office files
Theses
Slides (photographs)
Sound recordings
Exhibition catalogs
Field notes
Clippings
Correspondence
Photographs
Microfilms
Newsletters
Manuscripts
Memorandums
Articles
Card files
Books
Artifacts
Negatives
Citation:
William C. Sturtevant papers, National Anthropological Archives, Smithsonian Institution
Identifier:
NAA.2008-24
See more items in:
William C. Sturtevant papers
Archival Repository:
National Anthropological Archives
EDAN-URL:
ead_collection:sova-naa-2008-24
Additional Online Media:

Norcross Greeting Card Collection

Collector:
Norcross, Arthur Dickinson, d. 1968  Search this
Extractive Industries, Division of.  Search this
Rust, Fred Winslow, 1877?-1949  Search this
Rust Craft Greeting Card Company (Dedham (Mass.))  Search this
Extractive Industries, Division of.  Search this
Designer:
Tuck, Raphael, fl. 1880s  Search this
Prang, Louis, fl. 1880-1900  Search this
Chase, Ernest Dudley, fl. 1920s  Search this
Manufacturer:
Norcross Greeting Card Company (New York (N.Y.))  Search this
Rust Craft Publishers (Boston, Mass.)  Search this
Extent:
202 Cubic feet (179 boxes, 362 volumes)
Type:
Archival materials
Collection descriptions
Lithographs
Business records
Chromolithographs
Color slides
Greeting cards
Valentines
Trade cards
Postcards
Motion pictures (visual works)
Advertisements
Scrapbooks
Slides (photographs)
Place:
New York (N.Y.) -- 20th century
Boston (Mass.) -- 1910-1950
Date:
1800-1981
bulk 1880-1881
Summary:
Collections consists of the records of both the Norcross Greeting Card Company founded in New York City in the 1920s and The Rust Craft Greeting Card Company, founded in Kansas City, Missouri, 1906. Both the Norcross and Rust Craft companies collected antique greeting cards. Also includes a small number of modern cards by other manufacturers, circa 1930-1980. Collection represents development of the greeting card industry, social trends in the United States and technology of the printing industry from 1924 through 1978.
Scope and Contents:
The Norcross Greeting Card Collection consists of cards and a few records of both the Norcross Greeting Card Company and the Rust Craft Greeting Card Company, circa 1911 1981; antique greeting cards, circa 1800 1930 (bulk 1880 1900) collected by both these companies and their executives; and a small number of modern cards by other manufacturers, circa 1939 1960. According to Norcross Company officials in 1978, this collection represents "not only a history of the development of the greeting card industry but also a history of social trends in the United States" and gives "an indication of the quality and technology of the [printing] industry from 1924 through 1978."
Arrangement:
The collection is divided into six series.

Series 1: Norcross Company Records, 1920-1981

Series 2: Antique Greeting Card Collection, circa 1800-1930 (bulk 1880-1990)

Series 3: Rust Craft Company Records, circa 1920-1980

Series 4: Greeting Cards by Other Manufacturers, 1939-1960

Series 5: Norcross Company Permanent Files, 1911-1981

Series 6: Rust Craft Company Permanent Files, 1927-1981
Biographical / Historical:
Arthur D. Norcross founded the Norcross Greeting Card Company in New York City in the nineteen twenties. From the start Norcross cards had a "look" which contributed to their selling success although, through the years, the company commanded only a small share of the greeting card market. In 1974 the company relocated to West Chester and Exton, Pennsylvania, where in 1981 Norcross and the Rust Craft Greeting Card Company merged to form divisions of a parent company.

At some point, Norcross executives realized the value of collecting and preserving antique greeting cards. The company built a large collection of antique cards, a number of which traveled in shows around the country bringing attention not only to the cards themselves but also to the Norcross Company.

Arthur Norcross died in 1968, and the company had four owners from then until 1982. One of the owners, the Ziff Corporation, a New York publisher, picked up the Norcross Company to augment the floundering Rust Craft Greeting Card Company that it had purchased primarily for its television holdings. Finally the Norcross and Rust Craft combination was acquired by Windsor Communications, Inc., a privately held company. In August 1981 Windsor entered into Chapter 11 proceedings under the Federal bankruptcy law and ceased producing greeting cards. Factors leading to bankruptcy included the expensive consolidation of Norcross and Rust Craft, a doubtful marketing strategy, and unsuccessful efforts to continue producing two distinct lines of greeting cards.

The Rust Craft Greeting Card Company, some of whose records are contained in this collection, was begun as a little bookshop by Fred Rust, (1877? 1949) in Kansas City in 1906. Later that year he created a plain Christmas folder which he called a "letter," perhaps a forerunner of the greeting card. These "letters" proved successful sellers prompting Rust to increase his publications over the years and expand his line to include post cards, greeting cards with envelopes, calendars, and blotters, in addition to lines of cards for New Year's and birthdays. Donald Rust, his brother, soon joined him to take over manufacturing, and in 1908, Fred Rust, seeking to increase distribution, carried his line to Boston while Donald carried his to California. The original bookshop was retained until 1910 when all retailing was discontinued. After building a considerable volume of business, the firm was consolidated in Boston in 1914 and became known as Rust Craft Publishers.

Sales mounted as the company issued cards for various seasons. Many of the sentiments were written by Fred Rust himself. Around 1927 Ernest Dudley Chase joined the firm as an associate in charge of creation and advertising. In the 1950s the company relocated to Dedham, Massachusetts and finally in 1981 merged with the Norcross Company in West Chester and Exton, Pennsylvania.

A popular innovation of the Rust Craft Company was a card bearing the sentiment printed on the card itself with four or five extra sentiments tucked in as part of the message and design. This card was so popular that it was patented with the name Tukkin. The Rust Craft Company also collected some antique greeting cards.
Related Materials:
Materials in the Archives Center

AC0109 Division of Domestic Life Greeting Card Collection, circa 1854-1975

AC0126 Burris and Byrd Family Card Sample Case, circa 1920

AC0263 Susie Paige Afro-American Greeting Card Collection, 1900-1984

AC0376 Olive Leavister 19th Century Handmade Valentine Collection, 1830-1880

AC0404 Archives Center Business Americana Collection, circa 1900-present

AC0530 Beatrice Litzinger Postcard Collection, 1900-1990

AC0468Archives Center Scrapbook Collection, circa 1880-circa 1960

AC0579 Greeting Card Collection, 1920s-1970s

AC0886 Ernest Dudley Chase Papers, 1930s-1940s

AC1198 Beatrice Morgan Steyskal Collection of Greeting Cards, 1958-1970

AC0060 Warshaw Collection of Business Americana

AC1251 L.F. Pease Greeting Card Company Collection, circa 1908-1913

AC 1252 Sandford Greeting Card Company and Family Papers, circa 1840-1990

AC 0062 Hoffmania (or Hoffman Collection

AC0295 Rocky Herosian Collection, 1910-1943

AC0674 Jean Clairmook Radio Scrapbook, 1930-1932

AC0136 Celia K. Erskine Scrapbook of Valentines, Advertising Cards, and Postcards, circa 1882-1884

The Valentine & Expressions of Love [videocassette], 2000 within the Archives Center Miscellaneous Film and Videotape Collection, (AC0358)
Provenance:
Norcross Greeting Card Company, West Chester, Pennsylvania, 1982-1985.
Restrictions:
Collection is open for research. Viewing the film portion of the collection without reference copies requires special appointment, please inquire.
Rights:
Collection items available for reproduction, but the Archives Center makes no guarantees concerning copyright restrictions. Other intellectual property rights may apply. Archives Center cost-recovery and use fees may apply when requesting reproductions.
Genre/Form:
Lithographs
Business records -- 20th century
Chromolithographs -- 1880-1900
Color slides
Greeting cards -- ca. 1800-1980
Valentines
Trade cards
Postcards
Motion pictures (visual works) -- 1960-1980
Advertisements
Scrapbooks
Slides (photographs) -- 1950-2000
Citation:
Norcross Greeting Card Collection, Archives Center, National Museum of American History
Identifier:
NMAH.AC.0058
See more items in:
Norcross Greeting Card Collection
Archival Repository:
Archives Center, National Museum of American History
EDAN-URL:
ead_collection:sova-nmah-ac-0058
Additional Online Media:

Thompson Products Company Calendar Lithographs

Illustrator:
Deneen, James B.  Search this
Kordic, Vladimir  Search this
Mahoney, Dick  Search this
Moyer, Robert  Search this
Sims, William J.  Search this
Donor:
Klein, Paul  Search this
Publisher:
Thompson Products Company  Search this
Extent:
1 Cubic foot (1 box)
Type:
Archival materials
Collection descriptions
Calendars
Lithographs
Date:
1976-1986
Summary:
Lithographs commissioned for the Thompson products company calendars. The lithographs are of automobiles and are illustrated by well known artists, such as James B. Deneen, William J. Sims, Vladimir Kordic, Dick Mahoney, and Robert Moyer.
Scope and Contents:
The collection consists of lithographs commissioned for the Thompson Products Company calendars from the years 1976-1986. The lithographs are of automoblies and are illustrated by James B. Deneen, William J. Sims, Vladmir Kordic, William J. Jones, Dick Mahoney and Robert Moyer. The materials are arranged by the name of the illustrator then by year.
Arrangement:
1 series. Arranged by artist.
Provenance:
Collection donated by Paul Klein, Febuary 20, 1997.
Restrictions:
Collection is open for research.
Rights:
Collection items available for reproduction, but the Archives Center makes no guarantees concerning copyright restrictions. Other intellectual property rights may apply. Archives Center cost-recovery and use fees may apply when requesting reproductions.
Topic:
advertising -- Automobiles  Search this
Automobiles  Search this
Genre/Form:
Calendars -- 1950-2000
Lithographs -- 1950-2000
Citation:
Thompson Products Company Calendar Lithographs, 1976-1986, Archives Center, National Museum of American History.
Identifier:
NMAH.AC.0574
See more items in:
Thompson Products Company Calendar Lithographs
Archival Repository:
Archives Center, National Museum of American History
EDAN-URL:
ead_collection:sova-nmah-ac-0574

A. Bernie Wood Papers

Creator:
Wood, Arthur Bernie, 1921-1986  Search this
Extent:
10 Cubic feet (27 boxes, 2 oversize folders)
Type:
Archival materials
Collection descriptions
Slides (photographs)
Clippings
Negatives
Transparencies
Matchcovers
Placemats
Stationery
Business cards
Business records
Advertisements
Photographs
Drawings
Motion pictures (visual works)
Design drawings
Date:
1942-2001
bulk 1960-1969
Summary:
A. (Arthur) Bernie Wood (1921-1986) was an advertising designer, consultant, and inventor actively involved in the development of the restaurant franchise industry in America during the 1960s and 1970s. Particularly notable is his work with marketing, promotion, and merchandising for the McDonald's Corporation during its formative years.
Scope and Contents:
The collection documents the post-war development of the franchise business system from an insider's view. Wood participated in almost all aspects of franchising activities from design to ownership. The materials consist of a wide variety of corporate identity elements--primarily visual--developed by Wood under contract to various corporations in the food service industry. Wood delivered his services in design concepts and graphics for advertisers and industrial firms using photo graphics and lithographic media.
Arrangement:
The collection organized into seven series.

Series 1: Personal Materials, 1942-1986, undated

Series 2: Business Materials, 1959-2001, undated

Subseries 1: Franchise information, 1961-2001

Subseries 2: Design work, undated

Subseries 3: Reference materials, 1959-1972

Series 3: McDonald's Corporation, 1957-1985

Subseries 1: Background materials, 1963, 1985, undated

Subseries 2: Corporate materials, 1960-1984

Subseries 3: Newsletters, 1960-1964, 1983

Subseries 4: Advertising and marketing materials, 1957-1978, undated

Subseries 5: Packaging, 1964, undated

Subseries 6: Sales materials, 1963, 1964, [1972?], undated

Subseries 7: Drawings, 1960s-1970s

Series 4: Client Files, 1958-1984

Series 5: Patent and Trademark Materials, 1962-1976

Subseries 1: Patents and patent applications, 1962-1969, 1975-1976

Subseries 2: Trademarks, 1964-1970

Series 6: Photographs, Slides and Negatives, 1963-1975, undated

Subseries 1: Biographical, 1964, 1975, undated

Subseries 2: Client Work, 1963-1968

Subseries 3: Slide Presentations, 1963-1969, undated

Series 7: Audio and Moving Image Materials, 1963, 1964, 1968

Subseries 1: Audio Materials, 1963, 1964, 1968

Subseries 2: Moving Image Materials, undated
Biographical / Historical:
Arthur Bernie Wood (1921-1986) was born in Council Grove, Kansas. Wood graduated from Central High School in Kansas City, Missouri, in 1939 and subsequently attended several junior colleges and business and trade schools. Wood held a variety of positions in typesetting and lithographic services from 1940 until military service in the United States Navy (1942-1945). In the Navy, Wood served as a Laboratory Technician, 1st Class Photographic Specialist at the Naval Air Station, Glenview, Illinois. While in the Navy, Wood produced patentable material for a photo-litho process for instant printing techniques through photosynthesis. After being discharged from the Navy, Wood worked for an art studio that serviced advertising agencies. This work involved reproduction art, direct mailing services, mail order books, and newspaper art for Marshall Field's. From 1958 to 1960, Wood established the A. Bernie Wood Studio in Chicago to provide finished photographic art for leading advertising and print publications and television.

In 1961, Wood founded Admart, Inc., Advertising. As the president and creative director of Admart, he created, promoted, and merchandised the new fast-food corporate image of McDonald's Carry-Out Restaurants. While working for McDonald's, Wood designed interior food service floor plans, a logotype, direct mailing materials, posters, newspaper mat campaigns, and radio taped productions (1963-1964). Wood obtained several patents--beverage cup holder (1964), candy box (1967), finger-grip food product containers (1967), and a refreshment tray-forming template (1964) and trademarks--"Chick'n-2-Go" (1968);"NEATRAE" (1967); and "Ma and Pa's Country Candy Store" (1966). Wood, and Donald Conley formed Neat Containers Associates to promote the use of "Neatrae" and license it.

In 1965, Wood founded a franchise business called Ma and Pa's Country Candy Stores in Arlington Heights, Illinois, which he owned and operated with his wife Marilyn until 1972. They also owned another unit in Long Grove, Illinois. As the director and co-founder of this franchise, Wood was responsible for creating names, trademarks, copyrights, and image materials. He sold franchise rights to others, and there were other Ma and Pa's Country Candy Stores located in the United States, especially in St. Louis. He also designed store interiors and exteriors for other clients and supervised construction. From 1964 to 1965, Wood was a freelance designer and consultant on design, marketing, and franchising issues for restaurants and drive-ins. Other corporate images designed by Wood include: Prince Castle, Neba Roast Beef, and Friar Fish's Fish and Chips. Wood expressed his goal to design an image/logo as one "that would be recognized and one that would relate to products, packaging, properties, people, procedures and promotion. Put together, these elements communicated and coordinated the corporate image."

Wood also developed the concept Dial "All Wood," the use of a memorable association of letters rather than phone numbers (255-9663) and requesting specific phone numbers from the local Illinois Bell Telephone.

Wood married Marilyn Dewar (1923-1981) on May 27, 1942, in Kansas City, Missouri. They had five children: Ronald W.; Rhonda C.; Randall S.; Rayne Ann; and Rodger L.

Wood died on April 5, 1986.
Provenance:
The collection was donated by Rayne Ann Wood, daughter of A. Bernie Wood, on February 25, 2007.
Restrictions:
The collection is open for research use.
Rights:
Collection items available for reproduction, but the Archives Center makes no guarantees concerning intellectual property rights. Archives Center cost-recovery and use fees may apply when requesting reproductions.
Topic:
Restaurants  Search this
Trademarks  Search this
Patents  Search this
advertising  Search this
Franchises (Retail trade)  Search this
Genre/Form:
Slides (photographs) -- 20th century
Clippings -- 20th century
Negatives
Transparencies
Matchcovers
Placemats
Stationery
Business cards
Business records -- 1950-2000
Advertisements -- 20th century
Photographs -- 1950-2000
Drawings
Motion pictures (visual works) -- 20th century
Design drawings -- 1950-2000
Citation:
A. Bernie Wood papers, Archives Center, National Museum of American History, Smithsonian Institution.
Identifier:
NMAH.AC.0962
See more items in:
A. Bernie Wood Papers
Archival Repository:
Archives Center, National Museum of American History
EDAN-URL:
ead_collection:sova-nmah-ac-0962
Additional Online Media:

Correspondence, Andrews, Ambrose - Harding, Chester 1779-1981

Creator:
Beal, Gifford 1879-1956  Search this
Andrews, Ambrose 1805-1859  Search this
Bates, Edward 1793-1869  Search this
Beal, Gifford 1879-1956  Search this
Bohrod, Aaron  Search this
Cloar, Carroll  Search this
Colman, Samuel 1832-1920  Search this
Bacon, Josephine Daskam 1876-1961  Search this
Rogers, Daniel Denison 1751-1825  Search this
Elliot, William Parker  Search this
Brush, George de Forest 1855-1941  Search this
Harding, Chester 1792-1866  Search this
Subject:
Thayer, Abbott Handerson 1849-1921  Search this
Town, Ithiel 1784-1844  Search this
Watson, Forbes 1880-1960  Search this
Beach, Ella  Search this
Art Students League (New York, N.Y.)  Search this
Physical description:
14 Letters : written in ink, ball point, graphite, typewritter
Type:
Lithographs
Correspondence
Place:
New York (N.Y.)
Date:
1779
1779-1981
1950-2000
19th century
20th century
Topic:
Art, American  Search this
Real property  Search this
Drawing  Search this
Local number:
FSA A2009.06 4
Restrictions & Rights:
Access is by appointment only, Monday through Thursday 10:00 a.m. to 5:00 p.m. Please contact the Archives to make an appointment: AVRreference@si.edu
Permission to publish, quote, or reproduce must be secured from the repository
See more items in:
The Brumbaugh Collection of Artist Letters
Data Source:
Freer Gallery of Art and Arthur M. Sackler Gallery Archives
EDAN-URL:
edanmdm:siris_arc_289806

Capturing the 1970s food movement in design: David Lance Goines and Alice Waters's "30 Recipes Suitable for Framing"

Creator:
National Museum of American History  Search this
Type:
Blog posts
Smithsonian staff publications
Conversations and talks
Blog posts
Published Date:
Wed, 26 Oct 2016 18:49:07 +0000
Topic:
American History  Search this
See more posts:
Blog Feed
Data Source:
National Museum of American History
EDAN-URL:
edanmdm:posts_5f8f6a5e5808f3faf9b57f6d81e64e98

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