The Hector and Norma Orcí Advertising Agency Records document the history, educational, and creative output produced by Hector and Norma Orcí throughout their extensive career in advertising. The Orcís founded their own independent agency in 1986 in Los Angeles. The Orcí Advertising Agency successfully introduced various products to Latinos in the United States and developed a reputation as one of the top advertising agencies to understand the US Latino market. The collection showcases the agency's history and awards, advertising and marketing campaigns, and its role in educating advertising agencies on the importance of the US Latino market.
Scope and Contents:
The collection documents the Orcí Advertising Agency and its work in helping clients market their products to U.S. Latinos, its marketing methods and creative philosophy, and its role in educating other advertising companies about the Latino consumer market in the United States. The collection includes the founding and history of the agency, business records, awards and press clippings, training materials for staff, reports on the US Latino market for various products, training and curriculum materials for a UCLA Extension course on advertising in the US Latino market, account reports, conference materials, slides and photographs, and campaigns and advertising materials developed for clients such as Allstate, Honda, and Pepsi. Video footage of Spanish-language commercials developed by the Orcí Advertising Agency is also part of the collection.
Arrangement:
The collection is divided into five series.
Series 1: Background Materials, 1979-2010, undated
Series 2: Advertising and Marketing Materials, 1986-2003, undated
Series 3: Teaching Materials, 1985-2012, undated
Series 4: Conference Materials, 1984-1999, undated
Series 5: Audiovisual Materials, 1986-2016
Biographical / Historical:
Once employees of La Agencía de McCann-Erickson advertising company, Hector and Norma Orcí founded their own independent agency in 1986. The Orcí Advertising Agency, also known as La Agencía de Orcí & Asociados, is based in Los Angeles. Since its inception, the Orcí Advertising Agency has devoted itself to US Latino marketing and teaching other advertising agencies how to effectively advertise and sell products to US Latinos. The Orcís quickly developed an impressive roster of successful campaigns for major clients and continue to be a well-respected agency in the advertising sector.
Separated Materials:
The Division of Work and Industry holds the following artifacts related to this collection:
Virgin of Guadalupe Painting, Accession #: 2015.0306.01
INS Eagle Painting, Accession #: 2015.0306.02
Don Quixote Figurine, Accession #: 2015.0306.03
Provenance:
Collection donated by Hector and Norma Orcí, 2016.
Restrictions:
Collection is open for research.
Rights:
Collection items available for reproduction, but the Archives Center makes no guarantees concerning copyright restrictions. Other intellectual property rights may apply. Archives Center cost-recovery and use fees may apply when requesting reproductions.
Collection contains Spanish-language newspaper from Washington, D.C spanning the years 1982-1987. They cover topics concerning the D.C. Latino community.
Scope and Contents:
The collection consists of two Spanish language newspapers in Washington, D.C. from 1982-1987. These publications reflect the culture, activities and concerns of the Latino population. The materials are arranged first by publication and then in chronological order.
Arrangement:
The collection is arranged into one series.
Biographical / Historical:
Jose Sueiro was born in New York City in 1952. After his parents' divorce, his mother moved to Spain and his father, a diplomat, worked on union organizing in Latin America. As a youth Sueiro lived in Spain, Mexico, Panama and Peru. In the early 1970s, he settled in Washington, D.C. and completed a bachelor's degree that included studies at George Washington and American Universities. During this period Suiero started a Hispanic theater program at American University which later developed into Gala Hispanic Theatre. He went on to become a city counselor, soccer coach, director of the Latin American Youth Center, and also worked for the federal Vista program.
In 1978, using the knowledge he acquired about the Latino community, he created the monthly newspaper El Latino with partner Fernando Leonzo. At age 32, Sueiro married a graphic designer at the paper. El Latino struggled until February 1991, when it ceased publication. Sueiro later went on to create the newspaper La Nación. Jose Sueiro was born in New York City in 1952. After his parents' divorce, his mother moved to Spain and his father, a diplomat, worked on union organizing in Latin America.
As a youth Sueiro lived in Spain, Mexico, Panama and Peru. In the early 1970s, he settled in Washington, D.C. and completed a bachelor's degree that included studies at George Washington and American Universities. During this period Suiero started a Hispanic theater program at American University which later developed into Gala Hispanic Theatre. He went on to become a city counselor, soccer coach, director of the Latin American Youth Center, and also worked for the federal Vista program.
In 1978, using the knowledge he acquired about the Latino community, he created the monthly newspaper El Latino with partner Fernando Leonzo. At age 32, Sueiro married a graphic designer at the paper. El Latino struggled until February 1991, when it ceased publication. Sueiro later went on to create the newspaper La Nación.
Provenance:
Donated to the Archives Center in 2011 by Jose Sueiro.
Restrictions:
Collection is open for research.
Rights:
Collection items available for reproduction, but the Archives Center makes no guarantees concerning copyright restrictions. Other intellectual property rights may apply. Archives Center cost-recovery and use fees may apply when requesting reproductions.
Jose Sueiro Collection of Washington, D.C. Spanish Language Newspapers, 1985-1987 (bulk 1985-1987), Archives Center, National Museum of American History.
