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Castor Advertising Corporation Collection

Topic:
Coca-Cola (Trademark)
Creator:
Fernandez, Castor  Search this
Castor Advertising Corporation  Search this
Names:
Anheuser-Busch, Inc  Search this
Heublein Inc.  Search this
International Rescue Committee  Search this
Richardson-Vicks Inc  Search this
Extent:
1 Cubic foot (4 boxes)
Type:
Collection descriptions
Archival materials
8mm films
Advertisements
Business records
Dvds
Handbooks
Letters (correspondence)
Masters theses
Magazines (periodicals)
Newsletters
Photographs
Press releases
Vhs (videotape format)
Newspaper clippings
Hispanic american periodicals
Date:
1960-2007, 2018
Summary:
This collection consists of materials documenting the Castor Advertising Corporation, Castor SG&B, and Castor Spanish International, which specialized in reaching Hispanic audiences.
Content Description:
Archival materials documenting the Castor Advertising Corporation, Castor SG&B, and Castor Spanish International. This collection includes correspondence, business records, awards, a copy of Fernández's MBA thesis, photographs, newspaper clippings, magazines, a DVD containing an interview with Fernández, and advertising reels recorded on VHS tapes, cassettes, and 16mm film.
Arrangement:
This collection is arranged into four series.

Series 1: Background Materials, 1961-2001, 2018

Series 2: Advertising Materials, 1969-1987

Series 3: Newspaper Clippings and Publications, 1968-2000

Series 4: Audiovisual Materials, 1960-2007
Biographical / Historical:
Castor A. Fernández Capote was born in 1943 in Havana, Cuba and moved to the United States in 1961. Fernández first lived in Miami, Florida but moved to New York City soon after. He attended City College of New York where he received his Bachelor and Master of Business Administration in Marketing. For his MBA thesis, "Market Segmentation through Television Advertising," Fernandéz focused his research on the potential for Spanish-language media to engage the Spanish-speaking market of New York. Fernández began his nearly four-decade-long advertising career in firms throughout New York City such as Link Advertising and Palmer Advertising. In 1968, Fernández established his own advertising firm called Castor Spanish International, focusing specifically on marketing designed for to the multiple groups of people described under the umbrella term "Hispanic." In 1989, Castor Spanish International merged with the Miami-based advertising corporation, Garcia-Serra & Blanco Advertising, to form a new agency: Castor SG&B. The agency dissolved the merger in 1990 and Fernández established Castor Advertising Corporation. Fernández retired from advertising in 2002. Throughout his decades-long career, he and his agencies did work for many major American corporations such as Café Bustelo, Citibank, McDonald's, Coca-Cola, Anheuser-Busch, Kmart, Richardson-Vicks, and Heublein Incorporated.
Provenance:
Collection donated to the Archives Center in 2018 by Castor Fernández.
Restrictions:
Collection is open for research.
Rights:
Collection items available for reproduction, but the Archives Center makes no guarantees concerning intellectual property rights. Archives Center cost-recovery and use fees may apply when requesting reproductions.
Topic:
Advertising agencies  Search this
Advertising campaigns  Search this
Advertising executives  Search this
Articles  Search this
Awards  Search this
Marketing  Search this
Minorities in advertising  Search this
Alcohol -- advertising  Search this
advertising -- Alcoholic beverages  Search this
Hispanic American businesspeople  Search this
Hispanic American consumers  Search this
Hispanic Americans  Search this
Cuban American business enterprises  Search this
Genre/Form:
8mm films
Advertisements
Business records
DVDs
Handbooks
Letters (correspondence)
Masters theses
Magazines (periodicals)
Newsletters
Photographs -- Color photoprints -- 1950-2000
Photographs -- Color photoprints -- 21st century
Press releases
VHS (videotape format)
Newspaper clippings
Hispanic American periodicals
Hispanic American periodicals
Citation:
Castor Advertising Corporation Collection, Archives Center, National Museum of American History
Identifier:
NMAH.AC.1461
See more items in:
Castor Advertising Corporation Collection
Archival Repository:
Archives Center, National Museum of American History
EDAN-URL:
ead_collection:sova-nmah-ac-1461
Additional Online Media:

Hispanic periodicals in the United States, origins to 1960 : a brief history and comprehensive bibliography / by Nicólas Kanellos and Helvetia Martell

Author:
Kanellos, Nicolás  Search this
Martell, Helvetia  Search this
Physical description:
359 p. : ill. ; 24 cm
Type:
Bibliography
Union lists
Place:
United States
Date:
2000
Topic:
Hispanic American periodicals  Search this
Hispanic American newspapers  Search this
Hispanic Americans--Periodicals  Search this
Catalogs, Union  Search this
Data Source:
Smithsonian Libraries
EDAN-URL:
edanmdm:siris_sil_620575

Tradición revista

Title:
TR
Journal of contemporary and traditional Spanish colonial art & culture
Physical description:
v. : ill. ; 26 cm
Type:
Periodicals
Place:
New Mexico
Date:
1995
1995-
Topic:
Folk art--Periodicals  Search this
Hispanic American art--Periodicals  Search this
Santos (Art)--Periodicals  Search this
Hispanic Americans--Periodicals  Search this
Call number:
AP1 .T756
Data Source:
Smithsonian Libraries
EDAN-URL:
edanmdm:siris_sil_491100

HAPI, Hispanic American periodicals index

Title:
Hispanic American periodicals index
HAPI
HAPI (Online)
Author:
Valk, Barbara G  Search this
University of California, Los Angeles Latin American Center  Search this
Physical description:
v. ; 28 cm
Type:
Electronic resources
Periodicals
Indexes
Place:
Latin America
Date:
1975
Data Source:
Smithsonian Libraries
EDAN-URL:
edanmdm:siris_sil_107856

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