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Jose Sueiro Collection of Washington, D.C. Spanish Language Newspapers

Topic:
El Latino (Washington, D.C.)
Donor:
Sueiro, Jose  Search this
Extent:
0.3 Cubic feet (1 box)
Type:
Archival materials
Collection descriptions
Newspapers
Date:
1982-1987
bulk 1985-1987
Summary:
Collection contains Spanish-language newspaper from Washington, D.C spanning the years 1982-1987. They cover topics concerning the D.C. Latino community.
Scope and Contents:
The collection consists of two Spanish language newspapers in Washington, D.C. from 1982-1987. These publications reflect the culture, activities and concerns of the Latino population. The materials are arranged first by publication and then in chronological order.
Arrangement:
The collection is arranged into one series.
Biographical / Historical:
Jose Sueiro was born in New York City in 1952. After his parents' divorce, his mother moved to Spain and his father, a diplomat, worked on union organizing in Latin America. As a youth Sueiro lived in Spain, Mexico, Panama and Peru. In the early 1970s, he settled in Washington, D.C. and completed a bachelor's degree that included studies at George Washington and American Universities. During this period Suiero started a Hispanic theater program at American University which later developed into Gala Hispanic Theatre. He went on to become a city counselor, soccer coach, director of the Latin American Youth Center, and also worked for the federal Vista program.

In 1978, using the knowledge he acquired about the Latino community, he created the monthly newspaper El Latino with partner Fernando Leonzo. At age 32, Sueiro married a graphic designer at the paper. El Latino struggled until February 1991, when it ceased publication. Sueiro later went on to create the newspaper La Nación. Jose Sueiro was born in New York City in 1952. After his parents' divorce, his mother moved to Spain and his father, a diplomat, worked on union organizing in Latin America.

As a youth Sueiro lived in Spain, Mexico, Panama and Peru. In the early 1970s, he settled in Washington, D.C. and completed a bachelor's degree that included studies at George Washington and American Universities. During this period Suiero started a Hispanic theater program at American University which later developed into Gala Hispanic Theatre. He went on to become a city counselor, soccer coach, director of the Latin American Youth Center, and also worked for the federal Vista program.

In 1978, using the knowledge he acquired about the Latino community, he created the monthly newspaper El Latino with partner Fernando Leonzo. At age 32, Sueiro married a graphic designer at the paper. El Latino struggled until February 1991, when it ceased publication. Sueiro later went on to create the newspaper La Nación.
Provenance:
Donated to the Archives Center in 2011 by Jose Sueiro.
Restrictions:
Collection is open for research.
Rights:
Collection items available for reproduction, but the Archives Center makes no guarantees concerning copyright restrictions. Other intellectual property rights may apply. Archives Center cost-recovery and use fees may apply when requesting reproductions.
Topic:
Journalism  Search this
Hispanic American journalists  Search this
Hispanic American mass media  Search this
Hispanic American newspapers  Search this
Hispanic Americans -- Press coverage  Search this
Ethnic press -- Washington, (D.C.)  Search this
Genre/Form:
Newspapers
Citation:
Jose Sueiro Collection of Washington, D.C. Spanish Language Newspapers, 1985-1987 (bulk 1985-1987), Archives Center, National Museum of American History.
Identifier:
NMAH.AC.1236
See more items in:
Jose Sueiro Collection of Washington, D.C. Spanish Language Newspapers
Archival Repository:
Archives Center, National Museum of American History
EDAN-URL:
ead_collection:sova-nmah-ac-1236

López Negrete Communications Advertising Collection

Creator:
Lopez Negrete Communications (Houston, Texas)  Search this
Names:
Bank of America  Search this
Circle K Corporation  Search this
Fiesta Mart  Search this
Goya Foods, Inc.  Search this
Houston Metropolitan Transit Authority  Search this
Microsoft Corporation  Search this
Nationsbank  Search this
Tyson (Firm)  Search this
Wal-Mart (Firm)  Search this
Extent:
14 Cubic feet
Type:
Archival materials
Collection descriptions
Posters
Born digital
Oral history
Print advertising
Place:
Texas -- 20th century
Date:
1988 - 2015
Summary:
The López Negrete Communications Advertising Collection showcases the successful print advertising campaigns the communications agency undertook with major clients like Goya Foods, NationsBank, and Walmart. The advertising posters in this collection exemplify the agency's creativity in building on U.S. Latinos' everyday experiences to market American products and services. Alex and Cathy López Negrete, the founders of López Negrete Communications, made it their mission to use ethnographic approaches to better understand the U.S. Latino market which led to their success as the largest independently-owned Latino advertising agency in the country.
Scope and Contents:
The collection is made up of López Negrete Communications' large posters created as part of the print advertising campaigns for major American corporations and oral history interviews with Javier Gonzalez Herba, Alex López Negrete, and Cathy López Negrete. Transcripts for oral history interviews with Javier Gonzalez Herba and Alex López Negrete are available.

López Negrete Communications' clients include Fiesta Mart, Goya Foods, NationsBank (and its successor, Bank of America), Tyson Foods, and Walmart. The content of the posters serves as an example of the advertising agency's efforts to better understand the U.S. Latino market by engaging with Latinos' everyday experiences through ethnography and direct communication.
Arrangement:
The collection is divided into ten series.

Series 1: Background Materials, 2016

Series 2: Bank of America, 2000-2007

Series 3: Circle K, Totally Bueno, 2003

Series 4: Fiesta Mart, Inc., 2002-2003

Series 5: Goya Foods, Inc., 2003

Series 6: Houston Metropolitan Transit Authority (METRO), El camino a su destino/The Road to Your Destiny, 1988

Series 7: Microsoft, Nosotros vemos/We See, 2002

Series 8: NationsBank, 1994-1998

Series 9: Tyson Foods, 2001-2006

Series 10: Walmart, Inc. 1998-2015
Biographical / Historical:
Originally named Third Coast Marketing, López Negrete Communications was founded in 1985 by Alex and Cathy López Negrete. The advertising agency has been based in Houston, Texas since the beginning but has additional offices in Los Angeles and New York. López Negrete Communications is currently the largest independently-owned Latino advertising agency in the United States. It is known for drawing on the everyday lives and experiences of US Latino consumers in order to work with major corporate clients to market their products through effective communication and empowerment.
Separated Materials:
The Division of Work and Industry holds the following artifacts related to this collection:

Coin, Accession #: 2015.0305.01

Paperweight, Accession #: 2015.0305.02
Provenance:
Collection donated by López Negrete Communications, 2016.
Restrictions:
Collection is open for research.
Rights:
Collection items available for reproduction, but the Archives Center makes no guarantees concerning copyright restrictions. Other intellectual property rights may apply. Archives Center cost-recovery and use fees may apply when requesting reproductions.
Topic:
advertising -- Department stores  Search this
Hispanic American business enterprises  Search this
Latinos in American society and culture  Search this
advertising -- Banks  Search this
mexican Americans and mass media  Search this
Advertising agencies -- 20th century  Search this
advertising -- Computers  Search this
Advertising campaigns  Search this
Advertising history  Search this
Minorities in advertising  Search this
Mexican American business enterprises  Search this
advertising -- Food  Search this
advertising -- Transportation  Search this
Advertising agencies -- 21st century  Search this
Minorities in advertising -- 1950-2000  Search this
Hispanic Americans and mass media  Search this
Hispanic American consumers  Search this
Hispanic American mass media  Search this
Hispanic American businesswomen  Search this
Hispanic American capitalists and financiers  Search this
advertising -- Groceries  Search this
Hispanic Americans -- 1950-2000  Search this
Hispanic American businesspeople  Search this
Genre/Form:
Posters -- 1980-2010
Born digital
Oral history -- 2010-2020
Posters -- 20th century
Print advertising
Citation:
López Negrete Communications Advertising Collection, 1988-2015, Archives Center, National Museum of American History.
Identifier:
NMAH.AC.1413
See more items in:
López Negrete Communications Advertising Collection
Archival Repository:
Archives Center, National Museum of American History
EDAN-URL:
ead_collection:sova-nmah-ac-1413

Burrelle's Black/Hispanic media directory

Title:
Burrelle's Black Hispanic media directory
Black/Hispanic media directory
Black Hispanic media directory
Author:
Burrelle's Media Directories (Firm)  Search this
Physical description:
v. ; 28 cm
Type:
Periodicals
Date:
19uu
Topic:
African American mass media--Directories  Search this
Hispanic American mass media--Directories  Search this
Call number:
PN4882 .B968
PN4882.B968
Data Source:
Smithsonian Libraries
EDAN-URL:
edanmdm:siris_sil_445229

Anuario hispano = Hispanic yearbook

Title:
Hispanic yearbook
Physical description:
v. : ill. ; 28 cm
Type:
Periodicals
Place:
Washington (D.C.) Metropolitan Area
Latin America
United States
Date:
19uu
1980-
Topic:
Hispanic American business enterprises--Directories  Search this
Hispanic Americans  Search this
Hispanic American mass media--Directories  Search this
International agencies--Directories  Search this
Politics and government  Search this
Periodicals  Search this
Foreign relations  Search this
Call number:
HD2346.U52W352X
Data Source:
Smithsonian Libraries
EDAN-URL:
edanmdm:siris_sil_408354

Making Latino news : race, language, class / América Rodriguez

Author:
Rodriguez, America  Search this
Physical description:
viii, 168 pages : illustrations ; 23 cm
Type:
Books
History
Place:
United States
Date:
1999
©1999
Topic:
Hispanic Americans--Press coverage--History  Search this
Journalism--Social aspects  Search this
Hispanic American newspapers--History  Search this
Hispanic American mass media--History  Search this
Hispanic Americans and mass media  Search this
Hispanic American journalists  Search this
Ethnic press  Search this
Data Source:
Smithsonian Libraries
EDAN-URL:
edanmdm:siris_sil_1090897

In search of belonging : Latinas, media, and citizenship / Jillian M. Báez

Author:
Báez, Jillian M. 1981-  Search this
Physical description:
xi, 184 pages : illustrations ; 23 cm
Type:
Books
Place:
Illinois
Chicago
Date:
2018
Topic:
Hispanic Americans and mass media  Search this
Hispanic American mass media  Search this
Hispanic American women in mass media  Search this
Hispanic Americans  Search this
Data Source:
Smithsonian Libraries
EDAN-URL:
edanmdm:siris_sil_1090978

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