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Sandra and Gary Baden Collection of Celebrity Endorsements in Advertising

Creator:
Baden, Gary  Search this
Baden, Sandra  Search this
Extent:
2 Cubic feet
Type:
Archival materials
Collection descriptions
Tear sheets
Magazines (periodicals)
Date:
circa 1897-1979
Scope and Contents:
A wide-ranging collection of over 1,000 celebrity advertising endorsements, ca. 1897-1979. The endorsements were culled by a collector/hobbyist from high-end magazines publications such as Fortune, McCalls, Playbill and Vogue. They feature a wide range of celebrities from the fields of performing arts, sports, business, politics and "society." The products endorsed vary greatly with heavy concentrations of cigarettes, beauty products and electronic equipment predominating. The bulk of the collection covers the 1920s-1970s with an especially high concentration of material from the 1930s-1940s. The majority are in color.

Advertisements are filed according to the profession or background of the endorser Thereunder, ads are arranged alphabetically by the last name of the endorser. Where more than one endorser is featured, the advertisement is filed under the last name of the endorser most prominently featured in the advertisement. If they are all of equal status within the advertisement, the advertisement is filed under the last name appearing earliest in the alphabet.
Arrangement:
The collection is arranged into five series.

Series 1: Performing Arts

Series 2: Business/Politics

Series 3: Sports

Series 4: Society, fashio, Royalty

Series 5: Writers, Musicians, Artists, Singers
Biographical / Historical:
The use of celebrities for promoting a product is an advertising device that has been used with increasing frequency since the latter part of the 19th century. Personalities from all walks of life, society, sports, and entertainment have regularly lent their image for product endorsement. These products have ranged from alcohol to moth crystals to cigarettes and a variety of other products. The trend continues to grow and refine itself expanding from the realm of print media into television, radio, motion pictures, and the internet.
Provenance:
The collection was donated to the Archives Center of the National Museum of American History by Gary and Sandra Baden, of Chevy Chase, D.C., in 1997.
Restrictions:
Collection is open for research.
Rights:
Collection items available for reproduction, but the Archives Center makes no guarantees concerning copyright restrictions. Other intellectual property rights may apply. Archives Center cost-recovery and use fees may apply when requesting reproductions.
Topic:
Celebrities  Search this
Endorsements in advertising  Search this
advertising  Search this
Genre/Form:
Tear sheets
Magazines (periodicals) -- 20th century
Citation:
The Sandra and Gary Baden Collection of Celebrity Endorsements in Advertising, 1897-1979, Archives Center, National Museum of American History.
Identifier:
NMAH.AC.0611
See more items in:
Sandra and Gary Baden Collection of Celebrity Endorsements in Advertising
Archival Repository:
Archives Center, National Museum of American History
EDAN-URL:
ead_collection:sova-nmah-ac-0611
Additional Online Media:

I'm sure of all-over Lux Loveliness with this big BATH SIZE! [Print advertising.] Redbook

Advertiser:
Lever Brothers Company  Search this
Names:
Day, Doris, 1924-  Search this
Collection Creator:
Baden, Gary  Search this
Baden, Sandra  Search this
Extent:
1 Item (b&w, 29 x 21 cm.)
Type:
Archival materials
Print advertising
Photographs
Date:
Oct. 1950
Scope and Contents:
Caption: "I'm sure of all-over Lux Loveliness with this big BATH SIZE!" Doris Day endorses Lux soap.
Arrangement:
Box 1, Folder 1.
Local Numbers:
Ivorydata4 1140

03061108 (Scan No.)
Restrictions:
Unrestricted research use on site by appointment. Reproduction restrictions due to copyright.
Collection Rights:
Collection items available for reproduction, but the Archives Center makes no guarantees concerning copyright restrictions. Other intellectual property rights may apply. Archives Center cost-recovery and use fees may apply when requesting reproductions.
Topic:
Actors  Search this
Celebrities  Search this
Endorsements in advertising  Search this
Skin -- Care and hygiene  Search this
Women  Search this
Soap  Search this
Complexion  Search this
Genre/Form:
Print advertising
Photographs -- Reproductions
Collection Citation:
The Sandra and Gary Baden Collection of Celebrity Endorsements in Advertising, 1897-1979, Archives Center, National Museum of American History.
See more items in:
Sandra and Gary Baden Collection of Celebrity Endorsements in Advertising
Archival Repository:
Archives Center, National Museum of American History
EDAN-URL:
ead_component:sova-nmah-ac-0611-ref3242

Endorsements in advertising : a social history / Kerry Segrave

Author:
Segrave, Kerry 1944-  Search this
Physical description:
vii, 231 p. : ill ; 23 cm
Type:
Books
Place:
United States
Date:
2005
20th century
Topic:
Advertising--Moral and ethical aspects--History  Search this
Advertising--History  Search this
Data Source:
Smithsonian Libraries
EDAN-URL:
edanmdm:siris_sil_944186

In 60 seconds, Dorothy Lamour learns how to buy a better mattress [black and white advertisement]

Advertiser:
Simmons Company  Search this
Names:
Lamour, Dorothy, 1914-  Search this
Collection Creator:
Simmons Company  Search this
Extent:
1 Item
Type:
Archival materials
Photographs
Advertisement
Date:
1947
Scope and Contents:
Advertisement with seven reproduction photographs for Beautyrest mattresses; photographer unidentified.
Local Numbers:
00073101.tif (AC Scan)
Restrictions:
Unrestricted research use on site by appointment.
Collection Rights:
Collection items available for reproduction, but the Archives Center makes no guarantees concerning copyright restrictions. Other intellectual property rights may apply. Archives Center cost-recovery and use fees may apply when requesting reproductions.
Topic:
Endorsements in advertising  Search this
Mattresses -- 1940-1950  Search this
beds  Search this
Actresses -- 1940-1950  Search this
Genre/Form:
Photographs -- 1940-1950 -- Reproductions
Advertisement -- 1940-1950
See more items in:
The Simmons Company Records
Archival Repository:
Archives Center, National Museum of American History
EDAN-URL:
ead_component:sova-nmah-ac-0731-ref2025

The battle of the Tube vs. Jar is going great guns. [Print advertising.]

Creator:
Ingram's Shaving Cream.  Search this
Series Creator:
Warshaw, Isadore, d. 1969  Search this
Extent:
1 Item (b&w, 28 x 21 cm.)
Type:
Archival materials
Print advertising
Date:
1930
Scope and Contents:
Caption: "The battle of the Tube vs. Jar is going great guns". Illustration of tube and bottle boxing.
Arrangement:
Box 1, Folder 23, Series: Barbering
Local Numbers:
245221

Ivorydata4 1078

0300600242 (Scan No.)
Related Materials:
Barbering (Vertical Ephemera Series), Warshaw Collection of Business of Ameircana, 1750-1940
Restrictions:
Unrestricted research use on site by appointment. Reproduction restrictions due to copyright.
Series Rights:
Collection items available for reproduction, but the Archives Center makes no guarantees concerning copyright restrictions. Other intellectual property rights may apply. Archives Center cost-recovery and use fees may apply when requesting reproductions.
Topic:
Endorsements in advertising  Search this
Prize contests in advertising  Search this
Men  Search this
Shaving  Search this
Genre/Form:
Print advertising
Series Citation:
Warshaw Collection of Business Americana Subject Categories: Barbering, Archives Center, National Museum of American History, Smithsonian Institution
See more items in:
Warshaw Collection of Business Americana Subject Categories: Barbering
Archival Repository:
Archives Center, National Museum of American History
EDAN-URL:
ead_component:sova-nmah-ac-0060-s01-01-barbering-ref521

Correspondence

Names:
Berlin, Irving, 1888-  Search this
Collection Author:
Falcone Custom Grand Pianos  Search this
Collection Collector:
Musical Instruments, Division of (NMAH, SI)  Search this
Collection Donor:
Pratt, Read and Company  Search this
Collection Creator:
Sohmer & Company  Search this
Type:
Archival materials
Correspondence
Date:
1892 -1987
Scope and Contents:
The correspondence series contains miscellaneous correspondence from 1929 to 1982, and testimonials of satisfied Sohmer customers among them Irving Berlin from 1892 to 1987.
Collection Restrictions:
Collection is open for research.
Collection is open for research.
Collection Rights:
Collection items available for reproduction, but the Archives Center makes no guarantees concerning copyright restrictions. Other intellectual property rights may apply. Archives Center cost-recovery and use fees may apply when requesting reproductions.
Topic:
Piano Customers  Search this
Endorsements in advertising  Search this
Genre/Form:
Correspondence -- 1930-1950
Collection Citation:
Sohmer & Co. Records, Archives Center, National Museum of American History.
Identifier:
NMAH.AC.0349, Series 14
See more items in:
Sohmer & Co. Records
Archival Repository:
Archives Center, National Museum of American History
EDAN-URL:
ead_component:sova-nmah-ac-0349-ref289

Nike Advertising Oral History and Documentation Collection

Interviewer:
Center for Advertising History, Archives Center  Search this
Ellsworth, Scott, Dr.  Search this
Creator:
Nike, Inc.  Search this
Names:
Adidas  Search this
Asics  Search this
Nike, Inc.  Search this
Wieden & Kennedy  Search this
Interviewee:
Onitsuka  Search this
Bedbury, Scott  Search this
Bowerman, William  Search this
Brown, John A.  Search this
Champ, Janet  Search this
Clarke, Tom  Search this
Clow, Lee  Search this
Conlon, Jerry  Search this
Davenport, Bill  Search this
Dolan, Liz  Search this
Donohue, Richard  Search this
Farris, Nelson  Search this
Hale, Cindy  Search this
Hoffman, Susan  Search this
Jackson, Bo  Search this
Jaqua, John  Search this
Johnson, Jeff  Search this
Kitami, Shoji  Search this
Knight, Phillip  Search this
McConnell, Pam  Search this
Moore, Charlotte  Search this
Moore, Kenny  Search this
Moore, Peter  Search this
Onitsuka, Kimachiro  Search this
Parker, Mark  Search this
Riswold, Jim  Search this
Robinson, Charles  Search this
Sakaguchi, Tokio  Search this
Stobie, Patsy Mest  Search this
Strasser, Robert (marketing executive)  Search this
Thomashow, Mark  Search this
Wieden, Dan  Search this
Extent:
12 Cubic feet (25 boxes)
Type:
Archival materials
Collection descriptions
Oral history
Videotapes
Tear sheets
Clippings
Audiotapes
Fliers (printed matter)
Advertising fliers
Commercials
Interviews
Place:
Beaverton (Or.)
Portland (Oregon)
Date:
1958 - 1992
Summary:
The Nike Advertising Oral History and Documentation Collection is the result of a two-year study of advertising of Nike athletic shoes. The effort was supported in part by a grant from Nike, Inc. Thirty-one oral history interviews were conducted with advertising, marketing and product development executives at Asics, Nike, John Brown & Co., Chiat/Day/Mojo and Wieden & Kennedy. A variety of related materials were gathered by the Center for Advertising History staff. The objective of the project was to create a collection that documents, in print and electronic media, the history and development of the company and its advertising campaigns.
Scope and Contents:
This collection consists of thirty-one oral history interviews conducted by historian Scott Ellsworth with advertising, marketing and product development executives at Asics, Nike, John Brown & Co., Chiat/Day/Mojo and Wieden & Kennedy and related materials collected by the Center for Advertising History staff. There are audiocassettes (original and reference), 1/4" open reel audiotape (master), 3/4" videotapes, and VHS videotapes.
Arrangement:
The collection is rganized into seven series.

Series 1, Research Files, 1979-1992

Subseries 1.1, Materials Compiled by the Center for Advertising History, 1979-1992

Subseries 1.2, Material Compiled by Nike, 1982-1992

Series 2, Interviewee Files, 1990-1992

Series 3, Oral History Interviews, 1990-1992

Subseries 3.1, Original Audiotapes (audio cassette), 1990-1992

Subseries 3.2, Researcher copies (audio cassette), 1990-1992

Subseries 3.3, Preservation masters (1/4 inch audiotape), 1990-1992

Series 4, Television Commercials, 1977-1990 and undated

Subseries 4.1, Master Copies, 1977-1990 and undated

Subseries 4.2, Researcher copies, 1977-1990 and undated

Series 5, Print Advertisements, 1985-1993

Subseries 5.1, Ad Slicks, 1985-1993

Subseries 5.2, Slides, 1989 and undated

Series 6, Trade Catalogues and Photographs, 1958-1982

Series 7, Administrative Files, 1982-1990
Biographical / Historical:
The Nike Advertising Oral History and Documentation Collection is the result of a two-year study of advertising of Nike athletic shoes. The effort was supported in part by a grant from Nike, Inc. Thirty-one oral history interviews were conducted with advertising, marketing and product development executives at Asics, Nike, John Brown & Co., Chiat/Day/Mojo and Wieden & Kennedy. A variety of related materials were gathered by the Center for Advertising History staff. The objective of the project was to create a collection that documents, in print and electronic media, the history and development of the company and its advertising campaigns.

The consistently high quality of this advertising, its award-winning artistic and creative innovations, and its contribution to the fitness movement in America combine to make this a significant chapter in the history of contemporary American advertising.

One aim of the project was to record the process of decision-making in the creation of successful ad campaigns, a process not often documented in the surviving records. Topics addressed in the oral history interviews include the origins of Nike and Nike advertising, the relationship between corporate culture and advertising, the place of advertising in overall marketing strategy, the development of brand image and identity, the nature of the creative process in producing effective advertising images, the use of athletes as endorsers, and Nikes'simpact on the popular culture. Well-known campaigns are examined in depth, including Nikes's, use of the Beatles tune "Revolution", the "I Love L.A Spots" produced in conjunction with the 1984 Olympics, the controversial billboards campaign, the award-winning "Bo Knows" spots, and a series of commercials directed by African-American filmmaker Spike Lee. The collection is also a rich source of visual imagery for researchers interested in the portrayal of athletes, women and African-Americans.
Related Materials:
Materials in the Archives Center

Alka-Seltzer Documentation and Oral History Collection, 1953-1986 (AC0184)

N. W. Ayer Advertising Agency Records, 1849-1851, 1869-1996 (AC0059)

Campbell Soup Advertising Oral History and Documentation Project, 1904-1989 (AC0367)

Cover Girl Make-Up Advertising Oral History and Documentation Project, 1959-1990 (AC04374)

Federal Express Oral History and Documentation Project Collection, 1972-1987 (AC0306)

Caroline R. Jones Collection, circa 1942-1996 (AC0552)

Marlboro Oral History and Documentation Project, circa 1926-1986 (AC0198)

Pepsi Generation Oral History and Documentation Collection, 1938-1986 (AC0092)

Rob and Julie Strasser Collection, 1970-1990 (AC0525)
Provenance:
The collection was donated by Nike, Inc. in 1991 and 1992.
Restrictions:
The collection is open for research use.
Rights:
Collection items available for reproduction, but the Archives Center makes no guarantees concerning copyright restrictions. Other intellectual property rights may apply. Archives Center cost-recovery and use fees may apply when requesting reproductions.
Topic:
Women in the advertising industry  Search this
Sports for women  Search this
Sports  Search this
Women in advertising  Search this
Television advertising  Search this
Signs and signboards -- 1970-2000  Search this
Slogans  Search this
Marketing  Search this
Music in advertising  Search this
Commercial art  Search this
Endorsements in advertising  Search this
Broadcast advertising  Search this
Business -- History  Search this
Basketball  Search this
advertising -- History  Search this
Track and field  Search this
Copy writers  Search this
Athletes  Search this
Shoes -- 1970-2000  Search this
Motion picture producers and directors  Search this
African American athletes  Search this
Running -- 1970-2000  Search this
Running shoes -- 1970-2000  Search this
Athletic shoes -- 1970-2000  Search this
Shoe industry -- 1970-2000  Search this
Genre/Form:
Oral history
Videotapes
Tear sheets
Clippings
Audiotapes
Fliers (printed matter)
Advertising fliers
Commercials
Interviews -- 1970-1990
Citation:
Nike Advertising Oral History and Documentation Collection, 1958-1992, Archives Center, National Museum of American History, Smithsonian Institution
Identifier:
NMAH.AC.0448
See more items in:
Nike Advertising Oral History and Documentation Collection
Archival Repository:
Archives Center, National Museum of American History
EDAN-URL:
ead_collection:sova-nmah-ac-0448
Additional Online Media:

Cover Girl Advertising Oral History and Documentation Project

Creator:
Bunting, George L., Jr.  Search this
Brinkley, Christie  Search this
Ellsworth, Scott, Dr.  Search this
Colonel, Sheri  Search this
Giordano, Lynn  Search this
Ford, Eileen  Search this
Hall, L. C. "Bates"  Search this
Grathwohl, Geraldine  Search this
Huebner, Dick  Search this
Harrison, Fran  Search this
Lindsay, Robert  Search this
Hunt, William D.  Search this
McIver, Karen  Search this
MacDougall, Malcolm  Search this
Noble, Stan  Search this
Nash, Helen  Search this
Noxell Corporation.  Search this
Bergin, John  Search this
O'Neill, Jennifer  Search this
Oelbaum, Carol  Search this
Pelligrino, Nick  Search this
Poris, George  Search this
Roberts, F. Stone  Search this
Tiegs, Cheryl  Search this
Troup, Peter  Search this
Weithas, Art  Search this
Witt, Norbert  Search this
Names:
Noxzema Chemical Company  Search this
Extent:
15.5 Cubic feet (30 boxes)
Type:
Archival materials
Collection descriptions
Interviews
Business records
Audiotapes
Bumper stickers
Annual reports
Oral history
Photographs
Press releases
Scrapbooks
Television scripts
Videotapes
Tear sheets
Place:
Hunt Valley (Maryland)
Baltimore (Md.)
Maryland
Date:
1959-1990
Summary:
The Cover Girl Make-Up Advertising Oral History and Documentation Project, 1923-1991, is the result of a year-long study in 1990, which examined the advertising created for Noxell Corporation's Cover Girl make-up products from 1959 to 1990. The objective of the project was to document, in print and electronic media, the history of Cover Girl make-up advertising since its inception in 1959.
Scope and Contents:
Twenty-two oral history interviews (conducted by Dr. Scott Ellsworth for the Archives Center) and a variety of print and television advertisements, photographs, scrapbooks, personal papers, business records and related materials were gathered by the Center for Advertising History staff. The objective was to create a collection that provides documentation, in print and electronic media, of the history and development of advertising for Cover Girl make-up since its inception in 1959.

Collection also includes earlier material related to other Noxell products, including Noxzema, with no direct connection to the Cover Girl campaign.
Arrangement:
The collection is arranged into eight series.

Series 1: Research Files

Series 2: Interviewee Files

Series 3: Oral History Interviews

Series 4: Television Advertising Materials

Series 5: Print Advertising Materials

Series 6: Company Publications and Promotional Literature

Series 7: Photographs

Series 8: Scrapbooks
Biographical / Historical:
George Avery Bunting founded the Noxzema Chemical Company in Baltimore, Maryland in 1917. In the 1890s, he left behind a teaching job on Maryland's Eastern shore to move to Baltimore, where he hoped to pursue a career as a pharmacist. He landed a job as errand boy and soda jerk at a local drugstore, where he worked while attending classes at the University Of Maryland College of Pharmacy. Valedictorian of the Class of 1899, Bunting was promoted to manager of the drugstore, which he purchased. Bunting began to experiment with the formulation of medicated pastes and compounds, which he marketed to his customers. In 1909, he began refining a medicated vanishing cream, which he introduced in 1914. "Dr. Bunting's Sunburn Remedy," an aromatic skin cream containing clove oil, eucalyptus oil, lime water, menthol and camphor, was mixed by hand at his pharmacy. Marketed locally as a greaseless, medicated cream for the treatment of a variety of skin conditions, including sunburn, eczema, and acne, the product was renamed "Noxzema" for its reputed ability to "knock eczema." By 1917, the Noxzema Chemical Company was formed. During the 1920s, distribution of the product was expanded to include New York, Chicago, and the Midwest and, by 1926, the first Noxzema manufactory was built in northwest Baltimore to accommodate the demand for nearly a million jars a year.

Having achieved a national market by 1938, Noxzema Chemical Company executives pursued product diversification as a means to maintain the corporate growth of the early years. In the 1930s and 1940s, line extensions included shaving cream, suntan lotion and cold cream, all with the distinctive "medicated" Noxzema aroma.

In the late 1950s, Bill Hunt, director of product development at Noxzema, suggested a line extension into medicated make-up. Creatives at Sullivan, Stauffer, Colwell & Bayles, Incorporated (SSC&B), Noxzema's advertising agency since 1946, suggested that the advertising for the new product focus on beauty and glamour with some reference to the medicated claims made for other Noxzema products. In contrast to other cosmetics, which were sold at specialized department store counters, Noxzema's medicated make-up would be marketed alongside other Noxzema products in grocery stores and other mass distribution outlets. After experimenting with names that suggested both glamour and the medicated claims (including Thera-Blem and Blema-Glow), Bill Grathwohl, Noxell's advertising director, selected Carolyn Oelbaum's "Cover Girl," which conveyed the product's usefulness as a blemish cover-up, while invoking the glamorous image of fashion models. These three elements of the advertising, wholesome glamour, mass marketing, and medicated make-up, remain central to Cover Girl advertising nearly a half-century later.

Beginning with the national launch in 1961, American and international fashion models were featured in the ads. The target audience was identified as women between eighteen and fifty-four and, initially, the "glamour" ads were targeted at women's magazines, while the "medicated" claims were reserved for teen magazines. Television ads featured both elements. Cover Girl advertising always featured beautiful women -- especially Caucasian women, but the Cover Girl image has evolved over time to conform to changing notions of beauty. In the late 1950s and 1960s, the Cover Girl was refined and aloof, a fashion conscious sophisticate. By the 1970s, a new social emphasis on looking and dressing "naturally" and the introduction of the "Clean Make-up" campaign created a new advertising focus on the wholesome glamour of the "girl next door," a blue-eyed, blonde all-American image. In the 1980s, the Cover Girl look was updated to include African-American, Hispanic and working women.

In January 1970, SSC&B bought 49% of the Lintas Worldwide advertising network. After SSC&B was acquired by the Interpublic Group of Companies in 1979, the entire Lintas operation was consolidated under the name SSC&B/Lintas in 1981. With the Procter & Gamble buy-out of the Noxell Corporation in September 1989, the cosmetics account was moved to long-time P&G agency Grey Advertising, in order to circumvent a possible conflict of interest between P&G competitor Unilever, another Lintas account. In 1989 SSC&B/Lintas, Cover Girl's agency since its launch in 1961, lost the account it helped to create and define, but the brand continues to dominate mass-marketed cosmetics.

This project is the result of a year-long study of advertising created for the Noxell Corporation's Cover Girl make-up products, 1959-1990. The effort was supported in part by a grant from the Noxell Corporation. The target audience was identified as women 18-54, and initially, the "glamour" ads were targeted at women's magazines, while the "medicated" claims were reserved for teen magazines. Television ads featured both elements. Cover Girl advertising has always featured beautiful women (especially Caucasian women), but the Cover Girl image evolved over time to conform with changing notions of beauty. In the late 1950s-1960s, the Cover Girl was refined and aloof, a fashion conscious sophisticate. By the 1970s, a new social emphasis on looking and dressing "naturally" and the introduction of the "Clean Make-up" campaign created a new advertising focus on the wholesome glamour of the "girl next door," a blue-eyed, blonde all-American image. Through the 1980s, the Cover Girl look was updated to include African-American and Hispanic models and images of women at work.
Related Materials:
Materials in the Archives Center

Warshaw Collection of Business Americana (AC0060)

N W Ayer Advertising Agency Records (AC0059)
Separated Materials:
The Division of Home and Community Life, Costume Collection holds eighty-six cosmetic items and one computer that were also donated by the Noxell Corporation in 1990 in conjunction with the oral history project. These artifacts include lipstick, manicure sets, brushes, make-up, eye shadow, blush, powder puffs, eyelash curler, nail polish, and mascara. See accession number 1990.0193.
Provenance:
Most of the materials in the collection were donated to the Center for Advertising History by the Noxell Corporation, 1990. All storyboards and videoscripts, and a large collection of business records and proofsheets were donated by George Poris in June 1990. All mechanicals were donated by Art Weithas in June 1990. (These contributions are noted in the finding aid).
Restrictions:
Collection is open for research. Researchers must handle unprotected photographs with gloves. Researchers must use reference copies of audio-visual materials. When no reference copy exists, the Archives Center staff will produce reference copies on an "as needed" basis, as resources allow.
Rights:
Copyright and trademark restrictions.
Topic:
Women in advertising  Search this
advertising -- 1930-1940 -- California  Search this
Cosmetics -- advertising  Search this
Endorsements in advertising  Search this
Beauty culture  Search this
advertising -- 1950-2000  Search this
African American women -- Beauty culture  Search this
Modelling -- 1950-1990  Search this
Sex role in advertising  Search this
Radio advertising  Search this
Television advertising  Search this
Genre/Form:
Interviews -- 1950-2000
Business records -- 20th century
Audiotapes
Bumper stickers
Annual reports
Oral history -- 1990-2000
Photographs -- Black-and-white photoprints -- Silver gelatin -- 1950-2000
Press releases
Scrapbooks -- 20th century
Television scripts
Videotapes
Tear sheets
Citation:
Cover Girl Advertising Oral History & Documentation Project, 1959-1990, Archives Center, National Museum of American History.
Identifier:
NMAH.AC.0374
See more items in:
Cover Girl Advertising Oral History and Documentation Project
Archival Repository:
Archives Center, National Museum of American History
EDAN-URL:
ead_collection:sova-nmah-ac-0374
Additional Online Media:

Virgil Johnson Collection of Cigarette Packages

Creator:
Brown and Williamson.  Search this
Johnson, Virgil  Search this
American Tobacco Company.  Search this
Benson and Hedges.  Search this
Philip Morris, Inc.  Search this
Lorillard.  Search this
Liggett & Myers Tobacco Company.  Search this
Reynolds, R. J.  Search this
Extent:
25 Cubic feet (26 boxes)
Type:
Archival materials
Collection descriptions
Albums
Date:
circa 1890-1997
Summary:
As a teenager, Virgil Johnson [b.1918] became interested in the designs and symbols on cigarette packs like "Black Cat" and "White Roll", and he began actively collecting in the 1930s. His interest intensified during the 1940s when he was stationed in North Africa and across the Mediterranean region as a photographer with the U.S. Navy. Mr. Johnson collected cigarette packs for over fifty years, and was a member of the Cigarette Pack Collector's Association.

Approximately 6000 cigarette packages, foreign and American, arranged in 24 albums. Manufacturers include names such as those shown below.
Scope and Contents:
The collection consists of approximately 6,000 cigarette packages, ca. 1890-1997, arranged in 24 albums. The cigarette packages offer a strong base for research into the categories of visual imagery created, associated with, and manipulated for the sale of tobacco products. Researchers interested in the history of design will also find these packages a useful source, as they reflect design modifications (in image, logo, typeface, and package features) over time for virtually every brand marketed in the U.S. and an enormous selection of those marketed overseas, by both U.S. and other global tobacco concerns.

Series 3: BOOKS ABOUT TOBACCO AND TOBACCO COLLECTING These titles have been transferred to NMAH Library.
Arrangement:
The collection is divided into 3 series.

Series 1: Cigarette Packages

Series 2: Articles and Other Publications About Tobacco

Series 3: Books About Tobacco and Tobacco Collecting
Biographical / Historical:
As a teenager, Virgil Johnson [b.1918] became interested in the designs and symbols on cigarette packs like Black Cat and White Roll, and he began actively collecting in the 1930s. His interest intensified during the 1940s when he was stationed in North Africa and across the Mediterranean region as a photographer with the U.S. Navy. Mr. Johnson collected cigarette packs for over fifty years, and was a member of the Cigarette Pack Collector=s Association.
Related Materials:
The Archives Center is nationally recognized as a site in which to pursue research into the history of tobacco advertising. The Warshaw Collection (AC 60) include many thousands of tobacco advertisements and cigar box labels from the 19th and 20th centuries; the Ayer Collection (AC 59) includes advertising proofsheets for American Tobacco, Phillip Morris, R.J. Reynolds and other cigarette and cigar manufacturers since the 1870s. The Marlboro Collection (AC 198) includes print ads, company publications, and oral history interviews with tobacco industry and advertising agency personnel. The Walter Landor/Landor Associates Industrial Design Collection (AC 500) includes documentation on package design for numerous tobacco companies since the 1950s, and the newly acquired Sandra and Gary Baden Collection of Celebrity Endorsements in Advertising (AC 611) contains several hundred ads featuring movie stars, singers, politicians, and athletes promoting tobacco products since the 1890s.

4,000 cigarettes, also donated by Mr. Johnson, each contained in a screw top glass vial, were donated to the Center for Disease Control's Office of Smoking and Health in Atlanta, Georgia.
Separated Materials:
Thirty (30) empty wood, metal, and plastic cigarette packs are also part of the Virgil Johnson Collection. They are housed with the Consumer Culture Collections in the Cultural History Division, which also holds several dozen cigarette packs from the Walter Landor/Landor Associates Industrial Design Collection (AC 500).
Provenance:
The collection was donated to the Archives Center of the National Museum of American History in July 1998, by Mr. Virgil Johnson, a resident of Alexandria, Virginia.
The collection was donated to the Archives Center of the National Museum of American History in July 1998, by Mr. Virgil Johnson, a resident of Alexandria, Virginia.
Restrictions:
Collection is open for research.
Rights:
Collection items available for reproduction, but the Archives Center makes no guarantees concerning copyright restrictions. Other intellectual property rights may apply. Archives Center cost-recovery and use fees may apply when requesting reproductions.
Topic:
Packaging -- 1850-1900  Search this
Packaging -- 20th century  Search this
Tobacco -- 1850-2000  Search this
Tobacco -- 20th century  Search this
Cigarettes -- 1850-2000  Search this
Cigarettes -- 20th century  Search this
Genre/Form:
Albums
Citation:
Virgil Johnson Collection of Cigarette Packages, Archives Center, National Museum of American History
Identifier:
NMAH.AC.0645
See more items in:
Virgil Johnson Collection of Cigarette Packages
Archival Repository:
Archives Center, National Museum of American History
EDAN-URL:
ead_collection:sova-nmah-ac-0645
Additional Online Media:

Endorsed by Earhart : how Amelia financed her flying! / Barbara H. Schultz

Title:
How Amelia financed her flying!
Author:
Schultz, Barbara Hunter  Search this
Subject:
Earhart, Amelia 1897-1937  Search this
Physical description:
103 pages : illustrations (some color) ; 31 cm
Type:
Books
Place:
United States
Date:
2014
20th century
Topic:
Endorsements in advertising--History  Search this
Marketing--History  Search this
Advertising--Brand name products--History  Search this
Celebrities in mass media  Search this
Data Source:
Smithsonian Libraries
EDAN-URL:
edanmdm:siris_sil_1032514

Breck Girl. [Kim Basinger as a bride.] [Print advertising tear sheet.]

Advertiser:
Breck, John H., Inc.  Search this
Artist:
Williams, Ralph William  Search this
Names:
Basinger, Kim  Search this
Collection Creator:
Williams, Ralph William  Search this
Breck Company.  Search this
Dial Corporation.  Search this
American Cyanamid Company  Search this
Sheldon, Charles  Search this
Extent:
1 Item (col., 29 x 21 cm.)
Type:
Archival materials
Tear sheets
Print advertising
Scope and Contents:
Portrait of Kim Basinger as a bride, .
Arrangement:
Box 9, Folder 10.
Local Numbers:
Ivorydata4 1173

03065112 (Scan No.)
Restrictions:
Unrestricted research use on site by appointment. Reproduction restrictions due to copyright.
Collection Rights:
Collection items available for reproduction, but the Archives Center makes no guarantees concerning copyright restrictions. Other intellectual property rights may apply. Archives Center cost-recovery and use fees may apply when requesting reproductions.
Topic:
Hair -- Care and hygiene  Search this
Shampoos  Search this
Women in advertising  Search this
Brides  Search this
Endorsements in advertising  Search this
Genre/Form:
Tear sheets -- 1940-2000
Print advertising
Collection Citation:
Breck Girls Collection, ca. 1936-1995, Archives Center, National Museum of American History.
See more items in:
Breck Girls Collection
Archival Repository:
Archives Center, National Museum of American History
EDAN-URL:
ead_component:sova-nmah-ac-0651-ref952

Mrs. Ellen Tuck Astor w/

Collection Creator:
Baden, Gary  Search this
Baden, Sandra  Search this
Container:
Box 2, Folder 3
Type:
Archival materials
Product Brand:
Pond's Cream
Collection Restrictions:
Collection is open for research.
Collection Rights:
Collection items available for reproduction, but the Archives Center makes no guarantees concerning copyright restrictions. Other intellectual property rights may apply. Archives Center cost-recovery and use fees may apply when requesting reproductions.
Collection Citation:
The Sandra and Gary Baden Collection of Celebrity Endorsements in Advertising, 1897-1979, Archives Center, National Museum of American History.
See more items in:
Sandra and Gary Baden Collection of Celebrity Endorsements in Advertising
Archival Repository:
Archives Center, National Museum of American History
EDAN-URL:
ead_component:sova-nmah-ac-0611-ref1827

Senorita Ana Rosa Martinez Guerrero w/

Collection Creator:
Baden, Gary  Search this
Baden, Sandra  Search this
Container:
Box 2, Folder 3
Type:
Archival materials
Product Brand:
Pond's Cream
Collection Restrictions:
Collection is open for research.
Collection Rights:
Collection items available for reproduction, but the Archives Center makes no guarantees concerning copyright restrictions. Other intellectual property rights may apply. Archives Center cost-recovery and use fees may apply when requesting reproductions.
Collection Citation:
The Sandra and Gary Baden Collection of Celebrity Endorsements in Advertising, 1897-1979, Archives Center, National Museum of American History.
See more items in:
Sandra and Gary Baden Collection of Celebrity Endorsements in Advertising
Archival Repository:
Archives Center, National Museum of American History
EDAN-URL:
ead_component:sova-nmah-ac-0611-ref2078

The Duchess of Leinster

Collection Creator:
Baden, Gary  Search this
Baden, Sandra  Search this
Container:
Box 2, Folder 3
Type:
Archival materials
Product Brand:
Pond's Cream
Collection Restrictions:
Collection is open for research.
Collection Rights:
Collection items available for reproduction, but the Archives Center makes no guarantees concerning copyright restrictions. Other intellectual property rights may apply. Archives Center cost-recovery and use fees may apply when requesting reproductions.
Collection Citation:
The Sandra and Gary Baden Collection of Celebrity Endorsements in Advertising, 1897-1979, Archives Center, National Museum of American History.
See more items in:
Sandra and Gary Baden Collection of Celebrity Endorsements in Advertising
Archival Repository:
Archives Center, National Museum of American History
EDAN-URL:
ead_component:sova-nmah-ac-0611-ref2113

Mrs. Cornlius Vanderbilt Jr. is Young...[sic] Entrancing.....Beautful...as the world expects her to be. [Print advertising.]

Advertiser:
Ponds Extract Company  Search this
Names:
Vanderbilt, Cornelius, Jr.,Mrs. (Mary Weir)  Search this
Collection Creator:
Baden, Gary  Search this
Baden, Sandra  Search this
Extent:
1 Item (b&w, 32.5 x 24 cm.)
Type:
Archival materials
Print advertising
Photographs
Date:
1929
Published 2 March 1929
Scope and Contents:
Title is caption of advertisement.
Arrangement:
Box 2, Folder 4.
Local Numbers:
Ivorydata4 1112

03061140 (Scan No.)
Restrictions:
Unrestricted research use on site by appointment. Reproduction restrictions due to copyright.
Collection Rights:
Collection items available for reproduction, but the Archives Center makes no guarantees concerning copyright restrictions. Other intellectual property rights may apply. Archives Center cost-recovery and use fees may apply when requesting reproductions.
Topic:
Women in advertising  Search this
Premiums (Retail trade)  Search this
Endorsements in advertising  Search this
Skin -- Care and hygiene  Search this
Social classes  Search this
Complexion  Search this
Genre/Form:
Print advertising
Photographs -- 1920-1930 -- Reproductions
Collection Citation:
The Sandra and Gary Baden Collection of Celebrity Endorsements in Advertising, 1897-1979, Archives Center, National Museum of American History.
See more items in:
Sandra and Gary Baden Collection of Celebrity Endorsements in Advertising
Archival Repository:
Archives Center, National Museum of American History
EDAN-URL:
ead_component:sova-nmah-ac-0611-ref3234

Programme Notes. [Print advertising.]

Topic:
Lux Toilet Soap
Advertiser:
Lever Brothers Company  Search this
Names:
Adams, Margaret  Search this
Allen, Vera  Search this
Knight, June, 1913-1987  Search this
Powell, Eleanor, 1912-1982  Search this
Venuta, Benay  Search this
Wallace, Beryl  Search this
Collection Creator:
Baden, Gary  Search this
Baden, Sandra  Search this
Extent:
1 Item (35.5 x 25 cm.)
Type:
Archival materials
Print advertising
Photographs
Scope and Contents:
6 actresses (portraits shown) endorse Lux Toilet Soap.
Arrangement:
Box 1, Folder 1.
Local Numbers:
Ivorydata4 1133

03061101 (Scan No.)
Restrictions:
Unrestricted research use on site by appointment. Reproduction restrictions due to copyright.
Collection Rights:
Collection items available for reproduction, but the Archives Center makes no guarantees concerning copyright restrictions. Other intellectual property rights may apply. Archives Center cost-recovery and use fees may apply when requesting reproductions.
Topic:
Actors  Search this
Women  Search this
Celebrities  Search this
Endorsements in advertising  Search this
Soap  Search this
Complexion  Search this
Genre/Form:
Print advertising
Photographs -- Reproductions
Collection Citation:
The Sandra and Gary Baden Collection of Celebrity Endorsements in Advertising, 1897-1979, Archives Center, National Museum of American History.
See more items in:
Sandra and Gary Baden Collection of Celebrity Endorsements in Advertising
Archival Repository:
Archives Center, National Museum of American History
EDAN-URL:
ead_component:sova-nmah-ac-0611-ref3235

"You're adorable!" [sic] [Print advertising.]

Advertiser:
Lever Brothers Company  Search this
Names:
Allyson, June, 1917-  Search this
Johnson, Van, (actor), 1916-  Search this
Collection Creator:
Baden, Gary  Search this
Baden, Sandra  Search this
Extent:
1 Item (b&w, 27.5 x 20.5 cm.)
Type:
Archival materials
Print advertising
Photographs
Scope and Contents:
Main portion of the advertisement is a reproduction of a photograph of actor Van Johnson almost kissing actress June Allyson, shown in close-up profile. The scene may be a still from the Metro-Goldwyn-Mayer film "The Bride Goes Wild" (1948). Text below photograph: "'I'm a Lux Girl,' / Says June Allyson." For Lux Soap.
Arrangement:
Box 1, Folder 1.
Local Numbers:
Ivorydata4 1134

03061102 (Scan No.)
Restrictions:
Unrestricted research use on site by appointment. Reproduction restrictions due to copyright.
Collection Rights:
Collection items available for reproduction, but the Archives Center makes no guarantees concerning copyright restrictions. Other intellectual property rights may apply. Archives Center cost-recovery and use fees may apply when requesting reproductions.
Topic:
Motion pictures -- 20th century -- United States  Search this
Skin -- Care and hygiene  Search this
Celebrities  Search this
Endorsements in advertising  Search this
Actors  Search this
Complexion  Search this
Women in advertising  Search this
Men in advertising  Search this
Genre/Form:
Print advertising
Photographs -- Reproductions
Collection Citation:
The Sandra and Gary Baden Collection of Celebrity Endorsements in Advertising, 1897-1979, Archives Center, National Museum of American History.
See more items in:
Sandra and Gary Baden Collection of Celebrity Endorsements in Advertising
Archival Repository:
Archives Center, National Museum of American History
EDAN-URL:
ead_component:sova-nmah-ac-0611-ref3236

Getting to the Heart of this Valentine Question-- [Print advertising.]

Creator:
Lever Brothers Company  Search this
Names:
Barrie, Gracie  Search this
Booth, Shirley  Search this
Brooks, Phyllis, 1914-  Search this
Moore, Dennie, 1907-  Search this
Van Cleve, Edith  Search this
Collection Creator:
Baden, Gary  Search this
Baden, Sandra  Search this
Extent:
1 Item (b&w, 35 x 24.5 cm.)
Type:
Archival materials
Print advertising
Photographs
Scope and Contents:
Caption: "Getting to the Heart of this Valentine Question--". 5 actresses endorse Lux soap.
Arrangement:
Box 1, Folder 1
Local Numbers:
245278

Ivorydata4 1135

03061103 (Scan No.)
Restrictions:
Unrestricted research use on site by appointment. Reproduction restrictions due to copyright.
Collection Rights:
Collection items available for reproduction, but the Archives Center makes no guarantees concerning copyright restrictions. Other intellectual property rights may apply. Archives Center cost-recovery and use fees may apply when requesting reproductions.
Topic:
Actors  Search this
Celebrities  Search this
Endorsements in advertising  Search this
Women  Search this
Women  Search this
Cupids (Art)  Search this
Complexion  Search this
Genre/Form:
Print advertising
Photographs -- Reproductions
Collection Citation:
The Sandra and Gary Baden Collection of Celebrity Endorsements in Advertising, 1897-1979, Archives Center, National Museum of American History.
See more items in:
Sandra and Gary Baden Collection of Celebrity Endorsements in Advertising
Archival Repository:
Archives Center, National Museum of American History
EDAN-URL:
ead_component:sova-nmah-ac-0611-ref3237

The most Beautiful Clothes in the world are kept like new with Lux. [Print advertising.]

Advertiser:
Lever Brothers Company  Search this
Names:
Barrymore, John, 1882-1942  Search this
Miller, Marilyn, 1898-1936  Search this
Collection Creator:
Baden, Gary  Search this
Baden, Sandra  Search this
Extent:
1 Item (col., 29.5 x 21 cm.)
Type:
Archival materials
Print advertising
Photographs
Scope and Contents:
Text with four images with references to Warner Brothers movies and New York theater. Caption: "The most Beautiful Clothes in the world are kept like new with Lux--".
Arrangement:
Box 1, Folder 1.
Local Numbers:
Ivorydata4 1136

03061104 (Scan No.)
Restrictions:
Unrestricted research use on site by appointment. Reproduction restrictions due to copyright.
Collection Rights:
Collection items available for reproduction, but the Archives Center makes no guarantees concerning copyright restrictions. Other intellectual property rights may apply. Archives Center cost-recovery and use fees may apply when requesting reproductions.
Topic:
Hosiery  Search this
Endorsements in advertising  Search this
Actors  Search this
Theater  Search this
Soap  Search this
Genre/Form:
Print advertising
Photographs -- Reproductions
Collection Citation:
The Sandra and Gary Baden Collection of Celebrity Endorsements in Advertising, 1897-1979, Archives Center, National Museum of American History.
See more items in:
Sandra and Gary Baden Collection of Celebrity Endorsements in Advertising
Archival Repository:
Archives Center, National Museum of American History
EDAN-URL:
ead_component:sova-nmah-ac-0611-ref3238

Tell Us, Pretty Maidens... [print advertising]

Topic:
Lux Toilet Soap
Advertiser:
Lever Brothers Company  Search this
Names:
Brune, Gabrielle  Search this
Morison, Patricia, 1915-  Search this
Wescott, Marcy  Search this
Collection Creator:
Baden, Gary  Search this
Baden, Sandra  Search this
Extent:
1 Item (b&w, 32.5 x 24.5 cm.)
Type:
Archival materials
Print advertising
Photographs
Tear sheets
Date:
[ca. 1930s]
Scope and Contents:
Caption: "Tell Us, Pretty Maidens / How you keep your skin so smooth and soft..." 3 actresses, Patricia Morison, Marcy Wescott, and Gabrielle Brune, endorse Lux soap.
Arrangement:
Box 1, Folder 1.
Local Numbers:
Ivorydata4 1137

03061105 (Scan No.)
Restrictions:
Unrestricted research use on site by appointment. Reproduction restrictions due to copyright.
Collection Rights:
Collection items available for reproduction, but the Archives Center makes no guarantees concerning copyright restrictions. Other intellectual property rights may apply. Archives Center cost-recovery and use fees may apply when requesting reproductions.
Topic:
Skin -- Care and hygiene  Search this
Women  Search this
Actors  Search this
Complexion  Search this
Genre/Form:
Print advertising
Photographs -- Reproductions
Tear sheets -- 1930-1940
Collection Citation:
The Sandra and Gary Baden Collection of Celebrity Endorsements in Advertising, 1897-1979, Archives Center, National Museum of American History.
See more items in:
Sandra and Gary Baden Collection of Celebrity Endorsements in Advertising
Archival Repository:
Archives Center, National Museum of American History
EDAN-URL:
ead_component:sova-nmah-ac-0611-ref3239

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