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DFS Ad Agency Falstaff Beer Advertisements

Creator:
Dancer Fitzgerald Sample.  Search this
Names:
Falstaff Brewing Corporation.  Search this
Extent:
0.3 Cubic feet (1 box)
Type:
Archival materials
Collection descriptions
Proof sheets
Scrapbooks
Advertisements
Date:
1945-1946.
Scope and Contents:
This collection consists of a single scrapbook of proofsheets and photo proofs from DFS's advertising campaign for Falstaff Beer in the period 1945 1946.

The advertisements center around three distinct themes. The first and most comprehensive features a salute to "The Men Who Keep Faith with America." These ads contain handsome black and white woodcut illustrations depicting men at work in a wide variety of occupations, accompanied by a text which emphasizes each occupation's contribution to the war effort. Some of the occupations featured include: railroad workers, telephone linemen, grocers, policemen, laborers, design engineers, construction workers, white collar workers, bus drivers, doctors, farmers, bakers, steel workers, cowboys, machinists, newspapermen, and auto mechanics. Interestingly, this campaign does include a few women newspaperwomen.

The second theme treated in this scrapbook features returning veterans, who have earned the right to relax and enjoy the bounty of America. They are depicted in a variety of social scenes, such as at parties or at the beach.

The final theme concerns tie ins for the "Falstaff Show" on radio. These also feature Americans enjoying their rights to relaxation and depict men and women playing tennis and baseball, bowling, fishing, etc.
Arrangement:
The collection is arranged into one series.
Biographical / Historical:
The DFS (Dancer, Fitzgerald Sample) Advertising Agency was a New York based firm organized in 1923. One of their clients was the Falstaff Brewing Corporation of St. Louis, Missouri. DFS was merged into the Saatchi & Saatchi advertising agency in mid 1987.

In 1917, Joseph Griesedieck founded the Griesedieck Beverage Company after purchasing the small Forest Park Brewing Company plant in St. Louis. During Prohibition, the company changed its name to the Falstaff Corporation, and produced soft drinks and near beer. Towards the end of Prohibition, the name was again changed, to the Falstaff Brewing Corporation. The company received the first Federal permit issued when brewing was made legal again in 1933. In 1935 the company was among the first to pioneer the concept of multiple breweries in several cities. By 1973 it was among the top ten American breweries in terms of sales. It was purchased by the General Brewing Company in 1977.
Provenance:
The scrapbook was discovered in a records storage center in New York and was donated to the Archives Center by the archivist of the Procter & Gamble Company in 1989.
Restrictions:
Collection is open for research.
Rights:
Collection items available for reproduction, but the Archives Center makes no guarantees concerning copyright restrictions. Other intellectual property rights may apply. Archives Center cost-recovery and use fees may apply when requesting reproductions.
Topic:
Occupations  Search this
Beer  Search this
Patriotism  Search this
Recreation -- 1940-1950  Search this
Women -- Employment  Search this
advertising -- Alcoholic beverages  Search this
Genre/Form:
Proof sheets
Scrapbooks -- 20th century
Advertisements
Citation:
DFS Ad Agency Falstaff Beer Advertisements, 1945-1946, Archives Center, National Museum of American History.
Identifier:
NMAH.AC.0332
See more items in:
DFS Ad Agency Falstaff Beer Advertisements
Archival Repository:
Archives Center, National Museum of American History
EDAN-URL:
ead_collection:sova-nmah-ac-0332

Barton Cummings Papers

Creator:
Ayer (N W) Incorporated.  Search this
Cummings, Barton S., 1914- (advertising executive)  Search this
Brower, Charles H.  Search this
Bolte, Brown  Search this
Bond, Edward L., Jr.  Search this
Bernbach, William  Search this
Ogilvy, David  Search this
O'Toole, John  Search this
Seaman, Alfred J.  Search this
Schultz, Arthur W.  Search this
Matthews, Len  Search this
Marsteller, William  Search this
O'Conner, Neal W.  Search this
Mithun, Raymond O.  Search this
Meyer, Ed  Search this
Harper, Marion, 1916-1989 (advertising executive)  Search this
Healy, Robert  Search this
Hagopian, Lewis T.  Search this
Jacoby, Robert F.  Search this
Fatt, Arthur  Search this
Fitzgerald, Clifford  Search this
Foote, Emerson  Search this
Gilliatt, Neal  Search this
Foley, Paul  Search this
Thiele, Edward  Search this
Tinker, Jack  Search this
Names:
Ad Council  Search this
Advertising Educational Foundation  Search this
American Advertising Federation.  Search this
American Association of Advertising Agencies.  Search this
Batten, Barton, Durstine, and Osborn  Search this
Best Foods.  Search this
Colgate-Palmolive.  Search this
Compton, Inc.  Search this
Dancer Fitzgerald Sample.  Search this
Doyle Dane Bernbach.  Search this
Foote, Cone and Belding.  Search this
Grey Advertising.  Search this
Interpublic.  Search this
Jack Tinker & Associates.  Search this
Leo Burnett Co.  Search this
Marstellar Agency.  Search this
McCann Erickson  Search this
Mithun Advertising.  Search this
Ogilvy & Mather.  Search this
SSC&B/Lintas.  Search this
Saatchi & Saatchi.  Search this
Sullivan Stauffer Colwell & Bayles (SSC&B).  Search this
Ted Bates Worldwide, Inc.  Search this
Young & Rubicam  Search this
Extent:
4.5 Cubic feet (11 boxes)
Type:
Archival materials
Collection descriptions
Audiovisual materials
Speeches
Essays
Interviews
Business records
Clippings
Date:
1938-1990
Summary:
Collection documents Barton Cummings's career as an advertising industry spokesman, particularly in the areas of advertising education and advertising in the public interest.
Scope and Contents note:
Series 1: Speeches and publicity relating to Cummings's career as an industry spokesman, particularly in the areas of advertising education, and advertising in the public interest; also numerous awards and citations, and some photographs.

Series 2: Advertising copy written while Cummings was with Benton & Bowles, correspondence, conference proceedings, and business proposals. Of special interest are primary materials documenting the development of a marketing strategy and advertising campaign for Gerald Ford's 1976 Presidential Campaign. Also includes internal correspondence and other documentation relating to the Ad Council's "Buy American" and "American Economic System" campaigns, launched during the recessionary economic climate of the early to mid-1970s.

Series 3: Magazine articles, transcripts of interviews with Cummings, and unpublished anecdotes and reminiscences about the advertising business.

Series 4: Transcripts for 23 of 26 interviews Cummings conducted with legendary advertising figures. Fifteen of these interviews were edited and published in "Advertising's Benevolent Dictators,"Crain Books, 1984.
Arrangement:
Collection is arranged into five series.

Series 1: Speeches & Publicity, 1956-1988

Series 2: Business Papers, 1938-1991

Series 3: Published & Unpublished Manuscripts, 1908-1983

Series 4: Advertising's Benevolent Dictators, undated

Series 5: Multi-Media Materials, undatedf
Biographical/Historical note:
Bart Cummings (born 1914) is a former Chief Executive Officer of Compton Advertising, Incorporated, and Chairman Emeritus of Saatchi & Saatchi Worldwide.

Cummings began his advertising career working during school breaks at his father's advertising agency, the Earl Cummings Advertising Agency (later Cummings Brand McPherson Associates Inc.) in Rockford, Illinois. He graduated with a degree in Journalism from the University of Illinois in 1935, where he also played varsity football. Cummings maintained a lifelong interest in football, and in 1959 was awarded the Sports Illustrated Silver Anniversary Award for former college football stars who go on to distinguish themselves in other fields.

After graduation, Cummings took a trainee position with his father's agency, leaving several months later to take a trainee position with Swift & Company. From 1936 until 1942 he was with Benton & Bowles in New York, where he was a copywriter on accounts for Hellmann's Real Mayonnaise and Lord Calvert Whiskey, among others. During World War II, he served in the Offices of War Information and Price Administration in Washington, D.C. He resigned in 1943 to join the Navy, and was assigned to the Amphibious Forces, 7th fleet. He saw action in Guinea, Borneo and the Philippines.

After the War, Cummings joined Maxon, Inc. as an account executive, and was elected to Vice President a year later. In 1947, he began a long and successful career with Compton Advertising, moving from account executive to President in only eight years. In 1963, Cummings was named chairman and chief executive officer, a position he held for nearly twenty years. When Compton merged with Saatchi & Saatchi in the 1980s, Cummings was named chairman emeritus of that international agency.

Mr. Cummings has enjoyed a distinguished career as leader and spokesman for every major advertising industry association. He has served as chairman of the American Association of Advertising Agencies (1969 70); chairman of the American Advertising Federation (1972 73), Chairman of the Ad Council (1979 81), chairman of the board of trustees for the James Webb Young Fund at the University of Illinois, and chairman and director of the Advertising Educational Foundation. Other public service includes work as the chairman of the advertising division for the New York Heart Association (1963 73), chairman of the Public Service Advisory Committee for the City of New York, and director of the Better Business Bureau of Metropolitan New York (1954 77). Throughout his career, Mr. Cummings has championed the use of advertising in the public interest, and has been outspoken on the need for advertising education and industry self-regulation.
Related Materials:
Materials in the Archives Center

NW Ayer Advertsing Agency Records (AC0059)
Provenance:
Collection donated by Barton S. Cummings in November 1991.
Restrictions:
Collection is open for research.
Rights:
Collection items available for reproduction, but the Archives Center makes no guarantees concerning copyright restrictions. Other intellectual property rights may apply. Archives Center cost-recovery and use fees may apply when requesting reproductions.
Topic:
Advertising copy  Search this
advertising  Search this
Genre/Form:
Audiovisual materials
Speeches
Essays -- 1950-1990
Interviews -- 1950-2000
Business records -- 1950-2000
Clippings -- 1950-2000
Citation:
Barton Cummings Collection, 1938-1990, Archives Center, National Museum of American History.
Identifier:
NMAH.AC.0421
See more items in:
Barton Cummings Papers
Archival Repository:
Archives Center, National Museum of American History
EDAN-URL:
ead_collection:sova-nmah-ac-0421

Scrapbook

Collection Creator:
Dancer Fitzgerald Sample.  Search this
Container:
Box 1
Type:
Archival materials
Date:
1945 - 1946
Collection Restrictions:
Collection is open for research.
Collection Rights:
Collection items available for reproduction, but the Archives Center makes no guarantees concerning copyright restrictions. Other intellectual property rights may apply. Archives Center cost-recovery and use fees may apply when requesting reproductions.
Collection Citation:
DFS Ad Agency Falstaff Beer Advertisements, 1945-1946, Archives Center, National Museum of American History.
See more items in:
DFS Ad Agency Falstaff Beer Advertisements
Archival Repository:
Archives Center, National Museum of American History
EDAN-URL:
ead_component:sova-nmah-ac-0332-ref14

Exhibition Lists - "Selections: 1974-1984" (Dancer Fitzgerald Sample, Inc.)

Collection Creator:
Leo Castelli Gallery  Search this
Container:
Box 167, Folder 16
Type:
Archival materials
Date:
1985
Collection Restrictions:
Use of original records requires an appointment.
Collection Rights:
The Leo Castelli Gallery records are owned by the Archives of American Art, Smithsonian Institution. Literary rights as possessed by the donor have been dedicated to public use for research, study, and scholarship. The collection is subject to all copyright laws.
Collection Citation:
Leo Castelli Gallery records, circa 1880-2000, bulk 1957-1999. Archives of American Art, Smithsonian Institution.
See more items in:
Leo Castelli Gallery records
Archival Repository:
Archives of American Art
EDAN-URL:
ead_component:sova-aaa-leocast-ref14125

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