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Visual Identity Program Records, 1966, 1979-1980, 1985-1995, 1998-2007

Creator:
Smithsonian Institution Office of Public Affairs  Search this
Subject:
Chermayeff, Ivan  Search this
Heyman, Ira Michael 1930-2011  Search this
Lindeman, Kathryn B  Search this
Small, Lawrence M  Search this
Umansky, David J  Search this
Chermayeff & Geismar Associates  Search this
Chermayeff & Geismar b  Search this
Smithsonian Institution  Search this
Physical description:
5 cu. ft. (5 record storage boxes)
Type:
Manuscripts
Collection descriptions
Floppy disks
Compact discs
Drawings
Color transparencies
Color photographs
Black-and-white transparencies
Date:
1979
1979-1980
1966, 1979-1980, 1985-1995, 1998-2007
Topic:
Corporate image  Search this
Logography  Search this
Logos (Symbols)  Search this
Museums--Public relations  Search this
Trademarks  Search this
Local number:
SIA Acc. 07-147
Restrictions & Rights:
Restricted for 15 years, until Jan-01-2023; Transferring office; 05/15/2007 memorandum, Toda to Jonas; Contact reference staff for details
See more items in:
Visual Identity Program Records 1966, 1979-1980, 1985-1995, 1998-2007 [Smithsonian Institution Office of Public Affairs]
Data Source:
Smithsonian Institution Archives
EDAN-URL:
edanmdm:siris_arc_270844

Playbill for Miss Saigon

Published by:
Playbill, American, founded 1884  Search this
Used by:
Broadway Theatre, American, founded 1924  Search this
Subject of:
Jonathan Pryce, CBE, Welsh, born 1947  Search this
Lea Salonga, Filipino, born 1971  Search this
Hinton Battle, German-American, born 1956  Search this
Willy Falk  Search this
Liz Callaway, American, born 1951  Search this
Barry K. Bernal, American, 1963 - 1991  Search this
Kam Cheng, Malaysian, born 1969  Search this
Medium:
ink on paper
Dimensions:
H x W: 8 1/2 x 5 5/8 in. (21.6 x 14.3 cm)
Type:
theater programs
Place used:
New York City, New York, United States, North and Central America
Date:
1991
Topic:
African American  Search this
Actors  Search this
Broadway Theatre  Search this
Drama (Theatre)  Search this
Musical Theatre  Search this
Credit Line:
Collection of the Smithsonian National Museum of African American History and Culture, Gift of Kayla Deigh Owens
Object number:
2011.45.67
Restrictions & Rights:
Playbill used by permission. All rights reserved, Playbill Inc.
See more items in:
National Museum of African American History and Culture Collection
Classification:
Memorabilia and Ephemera
Data Source:
National Museum of African American History and Culture
EDAN-URL:
edanmdm:nmaahc_2011.45.67
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Design coordination and corporate image [by] F.H.K. Henrion [and] Alan Parkin

Author:
Henrion, F. H. K  Search this
Parkin, Alan  Search this
Physical description:
208 p. illus. 27 cm
Type:
Books
Date:
1967
[1967]
Topic:
Industrial design coordination  Search this
Corporate image  Search this
Data Source:
Smithsonian Libraries
EDAN-URL:
edanmdm:siris_sil_817358

Henrion Design Associates, London : Design Systeme für internationale Unternehmen = Design systems for international corporations

Title:
Design Systeme für internationale Unternehmen
Design systems for international corporations
Designer:
Henrion Design Associates  Search this
Publisher:
Rat für Formgebung (Germany)  Search this
Institut für Neue Technische Form (Darmstadt, Germany)  Search this
Subject:
Henrion Design Associates  Search this
Physical description:
1 volume (unpaged) : illustrations (some color) ; 15 x 21 cm
Type:
Exhibitions
Date:
1971
Topic:
Corporate image--Design  Search this
Industrial design coordination  Search this
Data Source:
Smithsonian Libraries
EDAN-URL:
edanmdm:siris_sil_1026442

Designs for corporate image : the image of a company

Author:
Jong, Cees de  Search this
Physical description:
224 p. : ill. (some col.) ; 35 cm
Type:
Books
Date:
1990
C1990
Topic:
Corporate image  Search this
Industrial design coordination  Search this
Marketing  Search this
Packaging--Design and construction  Search this
Call number:
HD59.2 .D45 1990
HD59.2.D45 1990
Data Source:
Smithsonian Libraries
EDAN-URL:
edanmdm:siris_sil_416801

Corporate image design : worldwide campaigns / supervised by Kazumasa Nagai

Author:
Nagai, Kazumasa  Search this
Pie Bukkusu (Firm)  Search this
Physical description:
334 p. : ill. (some col.) ; 31 cm
Type:
Books
Date:
1992
Topic:
Industrial design coordination  Search this
Trademarks  Search this
Logos (Symbols)  Search this
Logotypes (Printing)  Search this
Call number:
T342 .C82 1992
T342.C82 1992
Data Source:
Smithsonian Libraries
EDAN-URL:
edanmdm:siris_sil_440166

Emery Vincent Design / [designed by Emery Vincent Design ; text by Jackie Cooper and Emery Vincent Design ; edited by Jackie Cooper and Julian Dahl]

Author:
Cooper, Jackie  Search this
Dahl, Julian  Search this
Emery Vincent Design (Firm)  Search this
Subject:
Emery Vincent Design (Firm)  Search this
Physical description:
247 p. : ill. (some col.) ; 31 cm
Type:
Books
Place:
Australia
Date:
1999
Topic:
Industrial design coordination  Search this
Commercial art  Search this
Corporate image  Search this
Graphic arts  Search this
Signs and signboards--Design and construction  Search this
Call number:
T342 .E44 1999
Data Source:
Smithsonian Libraries
EDAN-URL:
edanmdm:siris_sil_632938

Integrated Design for Company Identification

Designer:
Henry Dreyfuss, American, 1904–1972  Search this
Medium:
B&W Printed Material
Type:
archive
Archive folder
Object Name:
Archive folder
Date:
4/24/1958
Credit Line:
Henry Dreyfuss Archive, gift of Various Donors
Accession Number:
Dreyfuss Writings Folder 043
See more items in:
Cooper Hewitt, Smithsonian Design Museum Collection
Archives Department
Data Source:
Cooper Hewitt, Smithsonian Design Museum
EDAN-URL:
edanmdm:chndm_Dreyfuss_Writings_Folder_043

Corporate design international : definition and benefit of a consistent corporate appearance = definition und Nutzen eines konsequenten Firmenauftritts / Wolfgang Schmittel

Author:
Schmittel, Wolfgang  Search this
Physical description:
168 p. : ill. (some col.) ; 26 x 27 cm
Type:
Books
Date:
1984
C1984
Topic:
Corporate image  Search this
Industrial design  Search this
Call number:
HD59.2.S36 1984X
Data Source:
Smithsonian Libraries
EDAN-URL:
edanmdm:siris_sil_244698

Corporate indentity : making business strategy visible through design / Wally Olins

Author:
Olins, Wally  Search this
Physical description:
224 p. : ill. (chiefly col.) ; 26 cm
Type:
Books
Date:
1989
Topic:
Corporate image  Search this
Organizational behavior  Search this
Call number:
HD59.2 .O46 1989
HD59.2.O46 1989
Data Source:
Smithsonian Libraries
EDAN-URL:
edanmdm:siris_sil_392724

The big book of corporate identity design / editor, David E. Carter

Author:
Carter, David E  Search this
Physical description:
384 pages : chiefly color illustrations ; 29 cm
Type:
Books
Date:
2001
Topic:
Corporate image  Search this
Industrial design coordination  Search this
Data Source:
Smithsonian Libraries
EDAN-URL:
edanmdm:siris_sil_1047643

American corporate identity 2002 / edited by David E. Carter ; cover design, Jenette Williams ; book design, Tania Lambert

Author:
Carter, David E  Search this
Physical description:
320 p. : col. ill. ; 29 cm
Type:
Pictorial works
Place:
United States
Date:
2001
Topic:
Trademarks  Search this
Corporate image--Design  Search this
Commercial art  Search this
Call number:
T223.V2 A43 2001
Data Source:
Smithsonian Libraries
EDAN-URL:
edanmdm:siris_sil_675611

Akademie der Künste: Raymond Loewy

Co-Designer:
Nicolaus Ott, b. 1949  Search this
Bernard Stein  Search this
Medium:
Offset lithography
Type:
graphic design
Poster
Object Name:
Poster
Date:
1990
Credit Line:
Gift of Unknown Donor
Accession Number:
1994-114-38
See more items in:
Cooper Hewitt, Smithsonian Design Museum Collection
Drawings, Prints, and Graphic Design Department
Data Source:
Cooper Hewitt, Smithsonian Design Museum
EDAN-URL:
edanmdm:chndm_1994-114-38

Excellence in exhibit + event design

Title:
Excellence in exhibit and event design
Author:
Pegler, Martin M  Search this
Subject:
Pico Global Services Ltd  Search this
Physical description:
177 p. : chiefly col. ill. ; 26 cm
Type:
Pictorial works
Date:
2008
C2008
Topic:
Exhibitions  Search this
Trade shows--Exhibition techniques  Search this
Exhibit booths--Design  Search this
Industrial design coordination  Search this
Corporate image--Design  Search this
Special events--Design  Search this
Call number:
T396.5 .E93 2008
Data Source:
Smithsonian Libraries
EDAN-URL:
edanmdm:siris_sil_902314

Company uniforms / edited by David E. Carter ; book design & many captions by Suzanna M.W. Brown

Title:
International collection of the most effective outfits
Author:
Carter, David E  Search this
Brown, Suzanna M. W  Search this
Physical description:
176 p. : chiefly ill. (some col.) ; 26 cm
Type:
Books
Date:
1998
Topic:
Uniforms  Search this
Corporate image  Search this
Industrial design coordination  Search this
Call number:
TT649 .C66 1998
Data Source:
Smithsonian Libraries
EDAN-URL:
edanmdm:siris_sil_565561

Ladislav Sutnar collection

Creator:
Sutnar, Ladislav  Search this
Names:
Addo-X Business Machines  Search this
Bauhaus -- Influence  Search this
Carr's Department Stores  Search this
Cooper-Hewitt Design Archive  Search this
J.C. Penny Co.  Search this
McGraw-Hill Book Company, inc.  Search this
Printex Corporation  Search this
RCA Corporation  Search this
Sweet's Catalog Service  Search this
Vera (Company)  Search this
Sutnar, Ladislav  Search this
Extent:
85 Cubic feet
Type:
Archival materials
Collection descriptions
Advertisements
Layouts
Brochures
Correspondence
Sketches
Sales catalogs
Photographs
Date:
1927-1976
Summary:
Material relates to Sutnar's career including exhibitions, designs for corporate clients, designs for books on packaging design and catalog information. Little office correspondence and personal information is provided.The major part of the collection consists of Sutnar's designs, including logos, letterheads, catalogs, and advertising campaigns for a large number of clients, notably Addo-X, Carr's Department Stores, JC Penney, RCA, and Vera, as well as product and catalog design for Sweet's Catalog Service. Also included are drafts of books, sketches, over 5,000 photographs, photoprints, and photonegatives. Other materials include clippings, page layouts, brochures and booklets about package design and magazine layouts.
Arrangement note:
Arranged by client account and by material size. A picture reference file is boxed separately.
Biographical/Historical note:
Graphic, display, and industrial designer. Born Pilsen, Austro- Hungary (now Plzen, Czech Republic), 9 November 1897. Sutnar immigrated to the United States in 1939. He was inspired by the Bauhaus and was an advocate for a constructivist and functional approach in graphic design stressing simplicity, order, and precision. He was the art editor of the Prague publishing house, "Druzstevni Prace." Sitmar was head designer for the Czech pavilion at 1939 New York World's Fair.

He served as art director for Sweet's Catalog Service from 1941 to 1960. Due to his belief that designers need to be capable of working in many fields of design, Sutnar established his own "full-service" firm in New York City in 1951. He developed a new typography called "information graphics". He was author of "Design for Point of Sale", 1952, "Package Design: The Force of Selling", 1953, and "Visual Design in Action", 1961. Sutnar also created corporate image products for McGraw-Hill and Printex. Died 1976.
Location of Other Archival Materials Note:
Cooper-Hewitt National Design Museum, Drawings and Prints Department.Seven posters, one magazine cover, two designs for glassware, and some duplicates of the archival material.
Cooper-Hewitt, National Design Museum, Applied Arts Department. One ceramic coffee service, one glass tea service.
Archives of American Art, Washington, D.C.Business and personal correspondence, biographical data, sketches, photographs, clippings, and other print miscellany, circa 1927-1976.
Rochester Institute of Technology, Rochester, N.Y.Approximately 215 items dating from 1940 to 1970 include printed samples of Sutnar's designs for periodical covers, advertisements, catalogs, books, displays, and posters.
Getty Research Institute for the History of Art and the Humanities, Special Collections, Los Angeles, C.A.Papers relating to Sutnar's designs and exhibitions, 1928-1969.
Provenance:
The Sutnar Papers were donated to Cooper-Hewitt, National Design Museum, in 1977 by Radoslav L. Sutnar and Citislav Sutnar.
Restrictions:
Unrestricted research use onsite by appointment. Permission of staff required to photograph material.
Topic:
Corporate image -- Design  Search this
Letterheads -- Design  Search this
Graphic arts -- United States  Search this
Design, Industrial -- United States  Search this
Logos (Symbols) -- Design  Search this
Glassware -- Czech Republic -- Bohemia  Search this
Porcelain -- Czech Republic  Search this
Packaging -- Design  Search this
Graphic arts -- Czech Republic  Search this
Genre/Form:
Advertisements
Layouts
Brochures
Correspondence
Sketches
Sales catalogs
Photographs
Identifier:
SIL-CH.2001-26-1
Archival Repository:
Smithsonian Libraries
EDAN-URL:
ead_collection:sova-sil-ch-2001-26-1

Corporate design systems : identity through graphics / Motoo Nakanishi and the CoCoMAS Committee

Author:
Makanishi, Motoo 1938-  Search this
Kokomasu Iinkai (Japan)  Search this
Physical description:
v. <2 > : col. ill. ; 31 cm
Type:
Books
Date:
1985
<c1985- >
Topic:
Corporate image  Search this
Logos (Symbols)  Search this
Logotypes (Printing)  Search this
Call number:
HD59.2.K5413 1985X
Data Source:
Smithsonian Libraries
EDAN-URL:
edanmdm:siris_sil_307034

Raymond Loewy papers

Creator:
Loewy, Raymond, 1893-1986  Search this
Names:
American Society of Industrial Designers  Search this
Coca-Cola Company  Search this
Cooper-Hewitt Design Archive  Search this
Exxon Corporation  Search this
Gestetner Duplicating Machine Company  Search this
Hallicrafter  Search this
Hupp Motor Company  Search this
International Business Machines Corporation  Search this
Raymond Loewy Associates  Search this
Raymond Loewy/William Snaith, Inc.  Search this
Sears, Roebuck and Co.  Search this
Shell Oil Company  Search this
Studebaker Corporation  Search this
United Air Lines, Inc.  Search this
United States. National Aeronautics and Space Administration  Search this
Loewy, Raymond, 1893-1986  Search this
Snaith, William, 1908-1974  Search this
Extent:
3 Boxes (2 letter sized boxes, 1 legal sized box.)
Type:
Archival materials
Collection descriptions
Clippings
Press releases
Speeches
Photographs
Date:
[mid-1940s-early 1960s]
Summary:
This collection spans the period from the mid-1940s to the early-1960s and consists ofnewspaper and magazine articles by and about Loewy, including the 1949 TIME magazine on which he appeared on the cover. Extensive clippings exist pertaining to his designs for automobiles. Also includes many articles and speeches written by and about William Snaith, a partner in the firm which was renamed Raymond Loewy/William Snaith, Inc. in 1961. A catalog from the exhibition, "Ten Automobiles," which took place at the Museum of Modern Art in New York City in 1953, is included. Other materials include brochures printed and designed by the firm, press releases, a listing of projects, honors, and membership. Some photographs of Loewy and his design team are included. The collection does not contain any original design materials or project files.
Arrangement note:
Unprocessed.
Biographical/Historical note:
Industrial Designer. Born Paris, France, November 8, 1893, Loewy initially studied electrical engineering, and by 1909, he has designed and sold a successful airplane model. He immigrated to the United States in 1919 and became a naturalized citizen in 1938. Loewy began working as a freelance window display designer for Macy's and Saks Fifth Avenue, and as an illustrator for Vogue, Harper's Bazaar, and others, from 1919.

He designed the trademark for Neiman-Marcus in 1923. Loewy is identified as one of the founding fathers of industrial design. In 1929, he started Raymond Loewy Associates in New York, and by 1947, he appeared on the cover of TIME magazine. Loewy's designs always stressed the importance of the clean, functional, dynamic design of products. His schooling in electrical engineering translated into his designs for automobiles, trains, airplanes, ships, and spacecraft for NASA. He also designed interiors for many hotels, offices, and supermarkets. He is best known for his designs for the 1947 Studebaker Starlight Coupe; the 1953 Starliner Coupe; the 1961 Avanti; the 1947 line of Hallicrafter radio recievers; the 1929 Gestetner duplicating machine; the 1934 Sears Coldspot refrigerator; and the S-I steam locomotive for the Pennsylvania Railroad.

He also designed logos for Exxon and Shell oil companies, and bottles and refrigerated vending machines for Coca Cola. He became President of the American Society of Industrial Designers in 1946. Loewy established Compagnie de l'Esthetique Industrielle in Paris in 1952. His work has been featured in many exhibitions, including: "An Exhibition for Modern Living", Detroit Institute of Arts, 1949; "The Designs of Raymond Loewy", Renwick Gallery of the National Collection of Fine Arts, Smithsonian Institution, Washington, D.C., 1975; and "The Machine Age in America", Brooklyn Museum, 1986, among others. He authored, "The Locomotive: Its Esthetics", 1937; "Never Leave Well Enough Alone", 1951; and "Industrial Design", 1979. In 1961, Loewy went into semi-retirement, became partners with William Snaith, and renamed the company Raymond Loewy/William Snaith, Inc. Loewy died in Monte Carlo, July 14, 1986.
Location of Other Archival Materials Note:
Library of Congress, Washington, D.C. The Raymond Loewy Collection. Drawings, blueprints, sketches, phtographs, slides, and audio and video recordings, covering the period from 1929-1988.
Canadian Center for Architecture, Special Collections. Vertical file docmenting Loewy's work.
Provenance:
The materials in this collection were donated to Cooper-Hewitt by Betty Reese, Loewy's publicist.
Restrictions:
Unprocessed; access is limited. Permission of Library Director required for use.
Occupation:
Industrial designers  Search this
Interior designers  Search this
Packaging designers  Search this
Topic:
Radio -- Receivers and reception -- Design and construction  Search this
Packaging -- Design  Search this
Corporate image -- Design  Search this
Logos (Symbols) -- Design  Search this
Interior decoration -- United States  Search this
Automobiles -- Design and construction  Search this
Design, Industrial -- United States  Search this
Supermarkets -- Design  Search this
Coldspot refrigerator  Search this
Transportation -- Design  Search this
Genre/Form:
Clippings
Press releases
Speeches
Photographs
Identifier:
SIL-CH.XXXX-0001
Archival Repository:
Smithsonian Libraries
EDAN-URL:
ead_collection:sova-sil-ch-xxxx-0001

Visual Identity Program Records

Creator:
Smithsonian Institution, Office of Public Affairs  Search this
Extent:
5 cu. ft. (5 record storage boxes)
Type:
Archival materials
Collection descriptions
Manuscripts
Floppy disks
Compact discs
Drawings
Color transparencies
Color photographs
Black-and-white transparencies
Date:
1966, 1979-1980, 1985-1995, 1998-2007
Descriptive Entry:
This accession consists of materials maintained by Kathryn B. Lindeman, Director of Publications, in regards to the implementation and coordination of the Visual Identity Program and its system of logos at the Smithsonian Institution (SI). Early in 1998, Smithsonian Institution Secretary I. Michael Heyman engaged the design firm of Chermayeff & Geismar in New York City to design a system of logos for the museums, research centers, and administrative offices of the Smithsonian.

In conjunction with designer Ivan Chermayeff, the Office of Public Affairs (OPA) issued a book, "Smithsonian Design Guidelines." These guidelines provided guidance for Smithsonian Institution staff and contractors in the proper usage of the Smithsonian Institution logo. For a copy of these guidelines see Accession 01-079.

The logo consists of the wording "Smithsonian Institution" accompanied by the sunburst. The sunburst has been used in Smithsonian Institution references from its beginnings in the mid-1800s for knowledge, enlightenment, and brightness. In the 1960s, a Smithsonian Institution seal was designed with a sunburst at the center. Chermayeff & Geismar used that sun in the new design. Over the years the various Smithsonian Institution museums, research centers, and units had developed their own logo designs, often including a sunburst, forming a patchwork of logos in use around the Smithsonian Institution with no cohesive visual identity. Secretary Heyman, feeling the strong need to unify the uses of the Smithsonian Institution name and the look of Smithsonian Institution logos, began the Visual Identity Program, which was continued under his successor, Secretary Lawrence M. Small.

Also represented in this accession is David J. Umansky, Director of Communications, who, along with Lindeman, oversaw the Visual Identity Program. Included are memoranda regarding guidance on the use of the Smithsonian Institution logo in stationery and the use of the "Smithsonian Design Guidelines" book; materials related to waivers on the use and implementation of the Smithsonian Institution logo; materials related to violations of the use of the Smithsonian Institution logo; cost and budget information regarding the logo designed by Chermayeff & Geismar, printing costs, and the licensing of the use of the Minion font; materials related to the creation of new podium plaques and badges for Office of Protection Services officers; materials related to the Visual Identity Program website; concept and schematic drawings for signage for various units and museums; information on previously used logos; and other related materials.

Materials include correspondence, memoranda, notes, drawings, reports, guidelines, stationery examples, printing samples, logo presentation materials, meeting minutes, color slides and photographs, and black-and-white transparencies. Some materials are in electronic format.
Rights:
Restricted for 15 years, until Jan-01-2023; Transferring office; 05/15/2007 memorandum, Toda to Jonas; Contact reference staff for details.
Topic:
Corporate image  Search this
Logography  Search this
Logos (Symbols)  Search this
Museums -- Public relations.  Search this
Trademarks  Search this
Genre/Form:
Manuscripts
Floppy disks
Compact discs
Drawings
Color transparencies
Color photographs
Black-and-white transparencies
Citation:
Smithsonian Institution Archives, Accession 07-147, Smithsonian Institution, Office of Public Affairs, Visual Identity Program Records
Identifier:
Accession 07-147
See more items in:
Visual Identity Program Records
Archival Repository:
Smithsonian Institution Archives
EDAN-URL:
ead_collection:sova-sia-fa07-147

Uncorporate identity / ed. by Metahaven & Marina Vishmidt ; contributions by Boris Groys ... [et al.]

Title:
Metahaven
Author:
Vishmidt, Marina  Search this
Grojs, Boris 1947-  Search this
Metahaven  Search this
Jan van Eyck Akademie  Search this
Physical description:
608 p. : ill. ; 24 cm
Type:
Books
Place:
Europe
Date:
2010
Topic:
Industrial design  Search this
Corporate image  Search this
Data Source:
Smithsonian Libraries
EDAN-URL:
edanmdm:siris_sil_963695

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