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Advertising Council 1990 Census Advertising Collection

Creator:
Ad Council  Search this
Names:
Ad Council  Search this
Castor GS & B  Search this
Mingo Group.  Search this
Muse Cordero Chin.  Search this
Ogilvy & Mather.  Search this
Extent:
2 Cubic feet (3 boxes)
Type:
Archival materials
Collection descriptions
Audiotapes
Videotapes
Advertisements
Tear sheets
Date:
1990
Scope and Contents note:
Print, radio, and television advertising and promotional materials for the 1990 census.
Arrangement:
One series: Census Advertising & Promotional Materials.
Biographical/Historical note:
Since 1790, the Department of Commerce has conducted a decennial Census to document the demographic characteristics of the American population, and to establish the proportional distribution of political representation . For the 1990 Census, advertising agencies under the aegis of the Advertising Council volunteered their creative efforts to promote the United States Census through public service announcemnts in newspapers, magazines, and the business press, and on radio and television. The full campaign was designed to run from February 1 through April 7, 1990. The "blitz run" period ran from March 4 through April 7, 1990. The collection consists of proof sheets, storyboards, video tapes, audio reels and an introductory letter from Secretary of Commerce Robert Mosbacher. The volunteer agencies were The Mingo Group, Castor GS & B, Muse Cordero Chin, and Ogilvy & Mather. Slogans for the campaign included "Answer the Census. It Counts for More Than You Think", "Stand Right Up. Answer the Census", "Any Way We Add It - It Makes Good Sense to Answer the Census", and "Esta Es La Nuestra! Participe En El Censo". To reach the broadest audience possible, ads were created in English, Spanish (including dislects in Puerto Rican, Mexican, Cuban and Nortera), Cambodian, Chinese, Japanese, Korean, Laotian and Vietnamese.
Provenance:
Collection donated by Census Promotion Office, Bureau of the Census, 1990.
Restrictions:
Unrestricted research access on site.
Rights:
Collection items available for reproduction, but the Archives Center makes no guarantees concerning copyright restrictions. Other intellectual property rights may apply. Archives Center cost-recovery and use fees may apply when requesting reproductions.
Topic:
advertising  Search this
Genre/Form:
Audiotapes
Videotapes
Advertisements -- 1950-2000
Tear sheets
Citation:
Advertising Council 1990 Census Advertising Collection, 1990, Archives Center, National Museum of American History.
Identifier:
NMAH.AC.0372
Archival Repository:
Archives Center, National Museum of American History
EDAN-URL:
ead_collection:sova-nmah-ac-0372

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