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Rutgers University NEA Jazz Oral History Project

Interviewee:
Tizol, Juan  Search this
Ellington, Mercer Kennedy, 1919-1996 (musician)  Search this
Williams, Cootie  Search this
Bigard, Barney  Search this
Greer, Sonny  Search this
Hibbler, Al  Search this
Collector:
Rutgers University. Institute of Jazz Studies  Search this
Names:
Ellington, Duke, 1899-1974  Search this
Terry, Clark  Search this
Extent:
4.5 Cubic feet (9 boxes)
Type:
Collection descriptions
Archival materials
Transcripts
Oral history
Audiotapes
Date:
1971-1984
Scope and Contents:
160 7" reel-to-reel audiotapes and 12 transcriptions of 15 oral history interviews with prominent jazz musicians and their professional relationships with Duke Ellington. Tapes are copies of originals held at the at Institute for Jazz Studies, Rutgers University.

Interviewees include Sonny Greer, Russell Procope, Clark Terry, Juan Tizol, Tom Whaley, Cootie Williams, Marshal Royal, Big Joe Turner, Jimmy Jones, Quentin Jackson, Barney Bigard, Charlie Barnet, Lawrence Brown, Red Callender, Al Hibbler, Irving Mills, Ray Nance, and Mercer Ellington.
Arrangement:
The collection is arranged into one series.
Provenance:
Collection donated by Dan Morgenstern, Institute of Jazz Studies, January 3, 1992.
Restrictions:
Collection is open for research.
Rights:
Copyright restrictions. Contact Archives Center staff for information.
Topic:
Musicians -- 1970-1990 -- United States  Search this
Jazz musicians -- 1970-1990 -- United States  Search this
Music -- 20th century  Search this
Jazz -- 1970-2000  Search this
Genre/Form:
Transcripts
Oral history -- 1970-1990
Audiotapes -- 1970-1990
Citation:
Rutgers University NEA Jazz Oral History Project, 1971-1984, Archives Center, National Museum of American History.
Identifier:
NMAH.AC.0327
Archival Repository:
Archives Center, National Museum of American History
EDAN-URL:
ead_collection:sova-nmah-ac-0327

Nike Advertising Oral History and Documentation Collection

Interviewer:
Center for Advertising History, Archives Center  Search this
Ellsworth, Scott, Dr.  Search this
Creator:
Nike, Inc.  Search this
Names:
Adidas  Search this
Asics  Search this
Nike, Inc.  Search this
Wieden & Kennedy  Search this
Interviewee:
Onitsuka  Search this
Bedbury, Scott  Search this
Bowerman, William  Search this
Brown, John A.  Search this
Champ, Janet  Search this
Clarke, Tom  Search this
Clow, Lee  Search this
Conlon, Jerry  Search this
Davenport, Bill  Search this
Dolan, Liz  Search this
Donohue, Richard  Search this
Farris, Nelson  Search this
Hale, Cindy  Search this
Hoffman, Susan  Search this
Jackson, Bo  Search this
Jaqua, John  Search this
Johnson, Jeff  Search this
Kitami, Shoji  Search this
Knight, Phillip  Search this
McConnell, Pam  Search this
Moore, Charlotte  Search this
Moore, Kenny  Search this
Moore, Peter  Search this
Onitsuka, Kimachiro  Search this
Parker, Mark  Search this
Riswold, Jim  Search this
Robinson, Charles  Search this
Sakaguchi, Tokio  Search this
Stobie, Patsy Mest  Search this
Strasser, Robert (marketing executive)  Search this
Thomashow, Mark  Search this
Wieden, Dan  Search this
Extent:
12 Cubic feet (25 boxes)
Type:
Archival materials
Collection descriptions
Oral history
Videotapes
Tear sheets
Clippings
Audiotapes
Fliers (printed matter)
Advertising fliers
Commercials
Interviews
Place:
Beaverton (Or.)
Portland (Oregon)
Date:
1958 - 1992
Summary:
The Nike Advertising Oral History and Documentation Collection is the result of a two-year study of advertising of Nike athletic shoes. The effort was supported in part by a grant from Nike, Inc. Thirty-one oral history interviews were conducted with advertising, marketing and product development executives at Asics, Nike, John Brown & Co., Chiat/Day/Mojo and Wieden & Kennedy. A variety of related materials were gathered by the Center for Advertising History staff. The objective of the project was to create a collection that documents, in print and electronic media, the history and development of the company and its advertising campaigns.
Scope and Contents:
This collection consists of thirty-one oral history interviews conducted by historian Scott Ellsworth with advertising, marketing and product development executives at Asics, Nike, John Brown & Co., Chiat/Day/Mojo and Wieden & Kennedy and related materials collected by the Center for Advertising History staff. There are audiocassettes (original and reference), 1/4" open reel audiotape (master), 3/4" videotapes, and VHS videotapes.
Arrangement:
The collection is rganized into seven series.

Series 1, Research Files, 1979-1992

Subseries 1.1, Materials Compiled by the Center for Advertising History, 1979-1992

Subseries 1.2, Material Compiled by Nike, 1982-1992

Series 2, Interviewee Files, 1990-1992

Series 3, Oral History Interviews, 1990-1992

Subseries 3.1, Original Audiotapes (audio cassette), 1990-1992

Subseries 3.2, Researcher copies (audio cassette), 1990-1992

Subseries 3.3, Preservation masters (1/4 inch audiotape), 1990-1992

Series 4, Television Commercials, 1977-1990 and undated

Subseries 4.1, Master Copies, 1977-1990 and undated

Subseries 4.2, Researcher copies, 1977-1990 and undated

Series 5, Print Advertisements, 1985-1993

Subseries 5.1, Ad Slicks, 1985-1993

Subseries 5.2, Slides, 1989 and undated

Series 6, Trade Catalogues and Photographs, 1958-1982

Series 7, Administrative Files, 1982-1990
Biographical / Historical:
The Nike Advertising Oral History and Documentation Collection is the result of a two-year study of advertising of Nike athletic shoes. The effort was supported in part by a grant from Nike, Inc. Thirty-one oral history interviews were conducted with advertising, marketing and product development executives at Asics, Nike, John Brown & Co., Chiat/Day/Mojo and Wieden & Kennedy. A variety of related materials were gathered by the Center for Advertising History staff. The objective of the project was to create a collection that documents, in print and electronic media, the history and development of the company and its advertising campaigns.

The consistently high quality of this advertising, its award-winning artistic and creative innovations, and its contribution to the fitness movement in America combine to make this a significant chapter in the history of contemporary American advertising.

One aim of the project was to record the process of decision-making in the creation of successful ad campaigns, a process not often documented in the surviving records. Topics addressed in the oral history interviews include the origins of Nike and Nike advertising, the relationship between corporate culture and advertising, the place of advertising in overall marketing strategy, the development of brand image and identity, the nature of the creative process in producing effective advertising images, the use of athletes as endorsers, and Nikes'simpact on the popular culture. Well-known campaigns are examined in depth, including Nikes's, use of the Beatles tune "Revolution", the "I Love L.A Spots" produced in conjunction with the 1984 Olympics, the controversial billboards campaign, the award-winning "Bo Knows" spots, and a series of commercials directed by African-American filmmaker Spike Lee. The collection is also a rich source of visual imagery for researchers interested in the portrayal of athletes, women and African-Americans.
Related Materials:
Materials in the Archives Center

Alka-Seltzer Documentation and Oral History Collection, 1953-1986 (AC0184)

N. W. Ayer Advertising Agency Records, 1849-1851, 1869-1996 (AC0059)

Campbell Soup Advertising Oral History and Documentation Project, 1904-1989 (AC0367)

Cover Girl Make-Up Advertising Oral History and Documentation Project, 1959-1990 (AC04374)

Federal Express Oral History and Documentation Project Collection, 1972-1987 (AC0306)

Caroline R. Jones Collection, circa 1942-1996 (AC0552)

Marlboro Oral History and Documentation Project, circa 1926-1986 (AC0198)

Pepsi Generation Oral History and Documentation Collection, 1938-1986 (AC0092)

Rob and Julie Strasser Collection, 1970-1990 (AC0525)
Provenance:
The collection was donated by Nike, Inc. in 1991 and 1992.
Restrictions:
The collection is open for research use.
Rights:
Collection items available for reproduction, but the Archives Center makes no guarantees concerning copyright restrictions. Other intellectual property rights may apply. Archives Center cost-recovery and use fees may apply when requesting reproductions.
Topic:
Women in the advertising industry  Search this
Sports for women  Search this
Sports  Search this
Women in advertising  Search this
Television advertising  Search this
Signs and signboards -- 1970-2000  Search this
Slogans  Search this
Marketing  Search this
Music in advertising  Search this
Commercial art  Search this
Endorsements in advertising  Search this
Broadcast advertising  Search this
Business -- History  Search this
Basketball  Search this
advertising -- History  Search this
Track and field  Search this
Copy writers  Search this
Athletes  Search this
Shoes -- 1970-2000  Search this
Motion picture producers and directors  Search this
African American athletes  Search this
Running -- 1970-2000  Search this
Running shoes -- 1970-2000  Search this
Athletic shoes -- 1970-2000  Search this
Shoe industry -- 1970-2000  Search this
Genre/Form:
Oral history
Videotapes
Tear sheets
Clippings
Audiotapes
Fliers (printed matter)
Advertising fliers
Commercials
Interviews -- 1970-1990
Citation:
Nike Advertising Oral History and Documentation Collection, 1958-1992, Archives Center, National Museum of American History, Smithsonian Institution
Identifier:
NMAH.AC.0448
See more items in:
Nike Advertising Oral History and Documentation Collection
Archival Repository:
Archives Center, National Museum of American History
EDAN-URL:
ead_collection:sova-nmah-ac-0448
Additional Online Media:

Rutgers University Collection of Radio Interviews about Duke Ellington

Collector:
Rutgers University. Institute of Jazz Studies  Search this
Names:
Ellington, Duke, 1899-1974  Search this
Extent:
1.5 Cubic feet (4 boxes)
Type:
Archival materials
Collection descriptions
Interviews
Oral history
Audiotapes
Date:
1971-1986.
Scope and Contents:
Collection consists of twenty-five (25) 7-inch reel-to-reel audiotapes of nine (9) radio interviews documenting the career of Duke Ellington as composer and musician.
Arrangement:
Collection arranged into one series.
Provenance:
Collection donated by Dan Morgenstern, Institute of Jazz Studies, Rutgers University, November 7, 1992.
Restrictions:
Collection is open for research.
Rights:
Collection items available for reproduction, but the Archives Center makes no guarantees concerning copyright restrictions. Other intellectual property rights may apply. Archives Center cost-recovery and use fees may apply when requesting reproductions.
Topic:
Composers -- 20th century  Search this
Music -- 20th century -- United States  Search this
Musicians -- 1970-1990 -- United States  Search this
Jazz musicians -- 1970-1990 -- United States  Search this
Jazz -- 1970-2000  Search this
African American composers  Search this
Genre/Form:
Interviews -- 1970-1990
Oral history -- 1970-1990
Audiotapes -- 1970-1990
Citation:
Rutgers University Collection of Radio Interviews about Duke Ellington, 1971-1986, Archives Center, National Museum of American History.
Identifier:
NMAH.AC.0328
Archival Repository:
Archives Center, National Museum of American History
EDAN-URL:
ead_collection:sova-nmah-ac-0328

The Federal Express Advertising History Collection

Interviewer:
Ellsworth, Scott, Dr.  Search this
Creator:
Smithsonian Institution  Search this
Fallon McElligott Advertising Agency  Search this
Federal Express Corporation  Search this
Names:
Ally & Gargano, Inc. (advertising agency)  Search this
Collector:
Archives Center, NMAH, SI.  Search this
Interviewee:
Ally, Carl  Search this
Altenburg, Nancy  Search this
Burnham, Patrick  Search this
Frazier, Sharon  Search this
Gargano, Amil  Search this
Kelly, Patrick  Search this
Miller, William B.  Search this
Moschitta, John (actor)  Search this
Oliver, Tom  Search this
Presley, Carol  Search this
Sedelmaier, Joe (filmmaker)  Search this
Smith, Fred  Search this
Tesch, Mike  Search this
Williams, Carl  Search this
Extent:
6.6 Cubic feet (20 boxes)
Type:
Archival materials
Collection descriptions
Interviews
Oral history
Commercials
Videotapes
Clippings
Storyboards
Posters
Audiocassettes
Abstracts
Advertisements
Audiotapes
Place:
Memphis (Tenn.)
Minneapolis (Minn.)
Chicago (Ill.)
Hollywood (Los Angeles, Calif.)
Date:
1972-1989
Summary:
Created in 1971, the Federal Express Corporation, an overnight air freight delivery system was an innovative company known for its memorable advertising campaigns. The core of the Federal Express Advertising History Collection is a series of interviews conducted in 1988 by Dr. Scott Ellsworth. Twenty-five individuals associated with Federal Express advertising were interviewed about the company and its award-winning advertising.
Scope and Contents:
The Federal Express Advertising Collection documents the dvelopment of the overnight air freight delivery company with particular emphasis on the innovative advertising campaigns used to introduce and promote the company's services. The oral histories with individuals associated with both Federal Express Corporation and the advertising agencies form the core of the collection. Abstracts that provide biographical information and summaries of the interviews supplement the oral histories. Research files and company publications provide background information. Television commercials and print advertising contain examples, particularly illustrating the campaigns discussed in the interviews.
Arrangement:
The collection is arranged into eight series.

Series 1, Research Files, 1972-1988

Subseries 1.1, Federal Express Clippings Files

Subseries 1.2, Federal Express Research Reports

Subseries 1.3, Research Files

Series 2, Interviewee Files, 1988

Series 3, Oral History Interviews, 1988

Subseries 3.1, Original Interviews

Subseries 3.2, Researcher Copies

Subseries 3.3, Masters

Series 4, Television Advertising, 1973-1989

Subseries 4.1, Television Commercials

Subseries 4.2, Storyboards

Subseries 4.3, Slides and Photographs

Series 5, Print Advertising, 1972-1988

Subseries 5.1, Federal Express Print Advertising

Subseries 5.2, Federal Express Mechanicals

Subseries 5.3, Slides of Mechanicals and International Marketing

Subseries 5.4, Federal Express Posters

Subseries 5.5, Print Reference Materials

Series 6, Public Relations Materials, 1973-1988

Series 7, Company Publications, 1973-1988

Series 8, Miscellaneous, Undated
Biographical / Historical:
In 1971, Fred Smith of Memphis, Tennessee created the Federal Express Corporation, an overnight air freight delivery system. He based his idea for a new approach to the air freight delivery service on the "hub and spoke system." According to Smith's innovative model, a fleet of airplanes would fly packages from cities across the nation each evening to a central "hub" in Memphis, where the parcels would be unloaded, sorted, and re-loaded onto other planes for travel to their final destinations. Smith's objective was two-fold: to expedite delivery of the parcels and to ensure their security in the process.

In 1977, Congress passed the Air Cargo Deregulation Act. This enabled Federal Express to fly much larger planes and to expand its business without substantial capital investment. During its first decade of existence, the corporation achieved remarkable success, enjoying its first billion-dollar revenue in 1981.

Federal Express originally employed two advertising agencies: Ally & Gargano, Inc. of New York City (1974-1987) and Fallon McElligott of Minneapolis (1987 - 1994). In its early years, Federal Express was attracted to Ally & Gargano due to the agency's small size and its entrepreneurial spirit. Fred Smith believed these traits would foster the creativity necessary for original and effective advertising to introduce Federal Express. It was the responsibility of the agency to convince customers not only to abandon such incumbants in the industry as Emery, United Parcel Service and the U.S. Postal Service, but also to trust Federal Express, a newcomer.

Ally & Gargano targeted the professional community and the general public through print advertisements and television commercials. Especially in the latter medium, the agency used humor as its primary marketing technique, emphasizing competitors' "slowness" and "unreliability." In 1981, the agency launched a series of widely acclaimed ads with John Moschitta as the "Fast Talking Man." The slogan "When it absolutely, positively has to be there overnight" seen at the close of most commercials served as a practical reminder of Federal Express' function.

Federal Express moved its account from Ally & Gargano to Fallon McElligott in 1987. Fallon McElligott's first television campaign used the phrase "It's more than just a package -- it's your business" and depicted scenes of different work environments. The campaign stressed the seriousness with which Federal Express handled its customers' parcels. In 1988, Federal Express was a sponsor of the Winter Olympics.
Related Materials:
Ally and Gargano, Inc. Print Advertisements (AC0938)
Provenance:
Made by the Smithsonian Institution and donated by the Federal Express Corporation, 1988.
Restrictions:
Collection is open for research.
Rights:
Collection items available for reproduction, but the Archives Center makes no guarantees concerning copyright restrictions. Other intellectual property rights may apply. Archives Center cost-recovery and use fees may apply when requesting reproductions.
Topic:
Television advertising  Search this
Advertising campaigns  Search this
advertising -- History  Search this
Broadcast advertising  Search this
Service industries  Search this
Overnight delivery service  Search this
Aeronautics, Commercial -- Freight  Search this
Business -- History  Search this
Genre/Form:
Interviews -- 1970-1990
Oral history
Commercials
Videotapes
Clippings
Storyboards
Posters
Audiocassettes
Abstracts
Advertisements
Audiotapes
Citation:
The Federal Express Advertising History Collection, 1972-1989, Archives Center, National Museum of American History, Smiithsonian Institution.
Identifier:
NMAH.AC.0306
See more items in:
The Federal Express Advertising History Collection
Archival Repository:
Archives Center, National Museum of American History
EDAN-URL:
ead_collection:sova-nmah-ac-0306

Community Life Afro American Audiovisual Collection

Creator:
Community Life, Div. of, NMAH, SI  Search this
South Carolina Commission for the Arts  Search this
Publisher:
Negro History Associates  Search this
Names:
Bennett, Mary Jane  Search this
Moultrie, Alvina  Search this
Nelson, "Scrape"  Search this
Rowe, Nellie Mae, 1900-1982  Search this
Simmons, Philip, 1912-  Search this
Smith, Irene  Search this
Extent:
0.66 Cubic feet
Type:
Archival materials
Collection descriptions
Audiotapes
Filmstrips
Interviews
Videotapes
Place:
South Carolina
Date:
1964-1976
Summary:
The history of the collection is unknown.
Scope and Contents:
The collection consists of one series that includes videotaped interviews with six southern African American folk artists (listed below), five filmstrips covering topics in African American history, and one audiotape. The videotaping project was funded by the South Carolina Commission for the Arts.

Interviewees Mary Jane Bennett, Low Country Basket Sewer Irene Brown Alvina Moultrie Scrape Nelson, Netmaker Nellie Mae Rowe, Folk Artist Phillip Simmons, Blacksmith
Biographical / Historical:
The history of the collection is unknown.
Provenance:
Transferred from the Division of Community Life in February 1986.
Restrictions:
Collection is open for research. Reference copies, when available, must be used. Access to this collection is limited because of the condition of the existing reference copies and the format of the original videotapes. A digital reference copy for Phillip Simmons: Blacksmith can be found in the Smithsonian Instsitution's Digital Asset Management System (DAMS).
Rights:
Collection items available for reproduction, but the Archives Center makes no guarantees concerning copyright restrictions. Other intellectual property rights may apply. Archives Center cost-recovery and use fees may apply when requesting reproductions.
Topic:
African American artists -- South Carolina  Search this
Artisans -- South Carolina  Search this
Blacksmithing -- South Carolina  Search this
Basket making -- South Carolina  Search this
Domestic relations -- South Carolina  Search this
Handicraft -- South Carolina  Search this
Folk art, Black -- South Carolina  Search this
Nets -- South Carolina  Search this
Genre/Form:
Audiotapes
Filmstrips
Interviews -- 1970-1990
Videotapes -- 1970-1980
Citation:
Community Life Afro-American Audiovsual Collection, 1964-1976, Archives Center, National Museum of American History.
Identifier:
NMAH.AC.0201
See more items in:
Community Life Afro American Audiovisual Collection
Archival Repository:
Archives Center, National Museum of American History
EDAN-URL:
ead_collection:sova-nmah-ac-0201

Interview 6: 17 March 1999

Collection Creator::
Challinor, David, 1920-2008, interviewee  Search this
Container:
Box 1 of 1
Type:
Archival materials
Collection Citation:
Smithsonian Institution Archives, Record Unit 9599, Challinor, David, 1920-2008, interviewee, Oral history interviews with David Challinor
See more items in:
Oral history interviews with David Challinor
Archival Repository:
Smithsonian Institution Archives
EDAN-URL:
ead_component:sova-sia-faru9599-refidd1e452

Interview 7: 23 March 1999

Collection Creator::
Challinor, David, 1920-2008, interviewee  Search this
Container:
Box 1 of 1
Type:
Archival materials
Collection Citation:
Smithsonian Institution Archives, Record Unit 9599, Challinor, David, 1920-2008, interviewee, Oral history interviews with David Challinor
See more items in:
Oral history interviews with David Challinor
Archival Repository:
Smithsonian Institution Archives
EDAN-URL:
ead_component:sova-sia-faru9599-refidd1e479

Interview 9: 26 April 1999

Collection Creator::
Challinor, David, 1920-2008, interviewee  Search this
Container:
Box 1 of 1
Type:
Archival materials
Collection Citation:
Smithsonian Institution Archives, Record Unit 9599, Challinor, David, 1920-2008, interviewee, Oral history interviews with David Challinor
See more items in:
Oral history interviews with David Challinor
Archival Repository:
Smithsonian Institution Archives
EDAN-URL:
ead_component:sova-sia-faru9599-refidd1e533

Interview 10: 5 May 1999

Collection Creator::
Challinor, David, 1920-2008, interviewee  Search this
Container:
Box 1 of 1
Type:
Archival materials
Collection Citation:
Smithsonian Institution Archives, Record Unit 9599, Challinor, David, 1920-2008, interviewee, Oral history interviews with David Challinor
See more items in:
Oral history interviews with David Challinor
Archival Repository:
Smithsonian Institution Archives
EDAN-URL:
ead_component:sova-sia-faru9599-refidd1e564
Additional Online Media:

Interview 13: 20 October 1999

Collection Creator::
Challinor, David, 1920-2008, interviewee  Search this
Container:
Box 1 of 1
Type:
Archival materials
Collection Citation:
Smithsonian Institution Archives, Record Unit 9599, Challinor, David, 1920-2008, interviewee, Oral history interviews with David Challinor
See more items in:
Oral history interviews with David Challinor
Archival Repository:
Smithsonian Institution Archives
EDAN-URL:
ead_component:sova-sia-faru9599-refidd1e663

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