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Mortimer Spiller Company Records

Creator:
Spiller, Mortimer  Search this
Mortimer Spiller Company  Search this
Donor:
Spiller, Harley  Search this
Extent:
2.25 Cubic feet (3 boxes)
Type:
Archival materials
Collection descriptions
Advertisements
Newsletters
Business records
Design drawings
Photographs
Print advertising
Point-of-purchase displays
Clippings
Correspondence
Notebooks
Price lists
Date:
1954 - 1989
Scope and Contents:
The collection documents the Spiller Company's work in developing print advertising and advertising novelties such as advertisements placed on balloons, blotters, clipboards, calendars, hats, etc. Many of the products they developed advertisements for were toys and novelties. The collection includes design drawings, a notebook, business records, correspondence, photographs, trade literature, point of purchase displays, and newsletters.
Arrangement:
Collection is unarranged.
Biographical / Historical:
Advertising company, Batavia, New York.
Provenance:
Harley J Spiller.
Restrictions:
Collection is unprocessed.
Rights:
Collection items available for reproduction, but the Archives Center makes no guarantees concerning copyright restrictions. Other intellectual property rights may apply. Archives Center cost-recovery and use fees may apply when requesting reproductions.
Topic:
Marketing -- 1950-2000  Search this
advertising -- 1950-2000  Search this
Advertising history -- 1950-2000  Search this
Advertising agencies -- 1950-2000  Search this
Toys  Search this
Novelties  Search this
Popular culture  Search this
Genre/Form:
Advertisements -- 1950-2000
Newsletters -- 1950-2000
Business records -- 1950-2000
Design drawings -- 1950-2000
Photographs -- 1950-2000
Print advertising -- 1950-2000
Point-of-purchase displays -- 1950-2000
Clippings -- 1950-2000
Correspondence -- 1950-2000
Notebooks -- 1950-2000
Price lists -- 1950-2000
Citation:
Mortimer Spiller Company Records, 1954-1989, Archives Center, National Museum of American History.
Identifier:
NMAH.AC.1387
Archival Repository:
Archives Center, National Museum of American History
EDAN-URL:
ead_collection:sova-nmah-ac-1387
Additional Online Media:

Crown Central Petroleum Advertising Collection

Creator:
Crown Central Petroleum Corporation  Search this
Names:
Eisenhower, Dwight D. (Dwight David), 1890-1969  Search this
Author:
Hoover, J. Edgar (John Edgar), 1895-1972  Search this
Extent:
0.66 Cubic feet
Type:
Archival materials
Collection descriptions
Posters
Design drawings
Advertisements
Letters (correspondence)
Point-of-purchase displays
Date:
1949 - 1996
Scope and Contents:
The collection includes advertising materials for Crown Central's credit card and credit check programs, for gifts (cameras, kitchenware) offered by its service station to repeat customers; a set of posters and a design drawing for them, exhorting drivers to drive safely, featuring images of governors of states, President Dwight Eisenhower, FBI Director J.Edgar Hoover, and others; and a 1955 letter to Eisenhower requesting that he appear on one of the posters.
Arrangement:
Collection is arranged into one series.
Biographical / Historical:
The oil company Crown Central Petroleum developed its Governor's Highway Safety Program in the late 1940s.
Provenance:
Collection donated by Crown Central Petroleum. 2016
Restrictions:
Collection is open for research.
Rights:
Collection items available for reproduction, but the Archives Center makes no guarantees concerning copyright restrictions. Other intellectual property rights may apply. Archives Center cost-recovery and use fees may apply when requesting reproductions.
Topic:
Marketing -- 1950-2000  Search this
Service stations  Search this
Advertising history -- 1950-2000  Search this
Gasoline  Search this
Credit cards  Search this
Petroleum industry and trade  Search this
Marketing  Search this
advertising  Search this
Credit  Search this
Genre/Form:
Posters -- 1950-2000
Design drawings -- 1950-2000
Advertisements -- 1950-2000
Letters (correspondence) -- 1950-2000
Point-of-purchase displays -- 1950-2000
Citation:
Crown Central Petroleum Advertising Collection, ca.1949-1996, Archives Center, National Museum of American History.
Identifier:
NMAH.AC.1398
Archival Repository:
Archives Center, National Museum of American History
EDAN-URL:
ead_collection:sova-nmah-ac-1398

Association of Hispanic Advertising Agencies Collection

Creator:
Sunshine, Sara  Search this
Spanish Advertising and Marketing Service (creator)  Search this
Association of Hispanic Advertising Agencies  Search this
Extent:
3.5 Cubic feet (3 boxes)
Type:
Archival materials
Collection descriptions
Storyboards
Video recordings
Posters
Photographs
Advertisements
Audio cassettes
Clippings
Date:
1962 - 2000
Summary:
The Association of Hispanic Advertising Agencies Collection includes advertisements, research, and publications produced by SAMS (Spanish Advertising and Marketing Service), which was founded by Luis Diaz Albertini in 1963.
Scope and Contents:
The collection documents the work of SAMS (Spanish Advertising and Marketing Service). It contains advertising campaign materials such as print advertisements, storyboards, proofs of print advertisements, point of purchase advertisements, audio recordings of radio advertisements, and video footage of television commercials. SAMS created advertising for manufacturers of tobacco, movies, cosmetics, watches, toothpaste, cleansers, food products, and alcoholic beverages, to name a few. SAMS was founded during a time in which the "Spanish speaking" consumer was of growing significance in the American market, and American advertisements increasingly catered to and targeted this audience.

The collection contains extensive explanatory notations written by Sara Sunshine, a Cuban immigrant, who created advertising print, audio, and visuals from the 1960s to 1990s and founder of the co-founder of Spanish Advertising and Marketing Services, the nation's first Latino ad agency.
Arrangement:
The collection is divided into seven series.

Series 1: Storyboards and Scripts, 1970-1995

Series 2: Advertisements, 1962-1974

Series 3: Publications, 1976-1988

Series 4: Marketing Research, 1962-1984

Series 5: Packaging, 1962

Series 6: Ephemera, 1980-1989

Series 7: Audiovisual Materials
Biographical / Historical:
Luis Diaz Albertini founded SAMS (Spanish Advertising and Marketing Service) in 1963. Sara Sunshine was the head copywriter and art executive. The agency had a staff of just four employees. It was the first full-service Spanish language advertising agency in the United States. In 2007, the Association of Hispanic Advertising Agencies was formed. Among its goals was preserving the industry's past and preserving the history of Hispanic advertising. The first archival collection they accepted was the records of SAMS. Originally housed at the University of Maryland, it was transferred to the National Museum of American History in 2015.
Related Materials:
Materials at the Archives Center

Goya Foods, Inc. Records (AC0694)
Provenance:
Donated to the Archives Center in 2015 by the Association of Hispanic Advertising Agencies, through Horacio Gavilan.
Restrictions:
Collection is open for research.
Rights:
Reproduction restricted due to copyright or trademark. Contact the Archives Center for details.
Topic:
Advertising executives -- 1950-2000  Search this
Advertising agencies -- 1950-2000  Search this
Television advertising -- 1950-2000  Search this
advertising -- History -- 1950-2000  Search this
Advertising campaigns -- 1950-2000  Search this
Minorities in advertising -- 1950-2000  Search this
Marketing -- 1950-2000  Search this
Genre/Form:
Storyboards
Video recordings -- 1950-2000
Posters -- 1950-2000
Photographs -- 1950-2000
Advertisements -- 1950-2000
Audio cassettes -- 1950-1990
Clippings -- 1950-2000
Citation:
Association of HIspanic Advertising Agencies Collection, 1962-1995, Archives Center, National Museum of American History.
Identifier:
NMAH.AC.1343
See more items in:
Association of Hispanic Advertising Agencies Collection
Archival Repository:
Archives Center, National Museum of American History
EDAN-URL:
ead_collection:sova-nmah-ac-1343
Additional Online Media:

[Alka-Seltzer Commercial Classics: b & w photoprint]

Creator:
Miles Laboratories, Inc.  Search this
Collection Creator:
Archives Center, NMAH, SI.  Search this
Extent:
1 Item (10.0" x 8.1")
Type:
Archival materials
Photographs
Date:
Circa 1980
Scope and Contents:
Frames from twelve classic commercials.
Arrangement:
In Center for Advertising History Collection black copy photo notebook page 317. Original color poster located in map case 3 drawer 10.
Local Numbers:
AC0184-0000002 (AC Scan No.)
Restrictions:
Unrestricted research use on site by appointment. Photographs must be handled with cotton gloves.
Collection Rights:
Collection items available for reproduction, but the Archives Center makes no guarantees concerning copyright restrictions. Other intellectual property rights may apply. Archives Center cost-recovery and use fees may apply when requesting reproductions.
Topic:
advertising  Search this
Television advertising  Search this
Genre/Form:
Photographs -- 1950-2000 -- Color photoprints
Collection Citation:
Alka-Seltzer Oral History and Documentation Project, 1953-1987, Archives Center, National Museum of American History, Smithsonian Institution.
See more items in:
Alka-Seltzer Documentation and Oral History Project
Archival Repository:
Archives Center, National Museum of American History
EDAN-URL:
ead_component:sova-nmah-ac-0184-ref824

Smithsonian World/WETA "Selling the Dream" Collection

Producer:
Smithsonian World  Search this
Names:
Center for Advertising History  Search this
Grey Advertising.  Search this
Mitsubishi  Search this
WETA  Search this
Wieden & Kennedy  Search this
Gitlin, Todd  Search this
Marchand, Roland  Search this
Oda, Frances  Search this
Ogilvy, David  Search this
Pertshuk, Michael  Search this
Polykoff, Shairley  Search this
Extent:
23 Cubic feet (16 boxes)
Type:
Archival materials
Collection descriptions
Audiovisual materials
Oral history
Motion pictures (visual works)
Transcripts
Interviews
Press releases
Date:
1990-1991
Summary:
The collection documents "Selling the Dream" was an hour long television documentary that aired in early 1991 as part of the public television series, Smithsonian World.
Scope and Contents:
Series 1, boxes 1-15: 16 mm color film shot for the program, arranged in two subseries. Subseries A, boxes 1-10, consists of primary source materials including film footage of a meeting of scholars, historians, archivists, Weiden & Kennedy advertising agency personnel, and Nike executives at the Smithsonian's Center for Advertising History for the Nike Advertising Oral History and Documentation Project; interviews with scholars, historians, industry representatives (including transcripts for some interviews); and documentation of a Mitsubishi GT3000 ad from pitch to production, including meetings between Grey advertising agency personnel and Mitsubishi account representatives, a live commerical shoot and a production session with a commercial narrator. Subseries B, boxes 11-15, consists of secondary materials created during production, including pre-production sync pulls, trims, and lifts as compiled and edited by producer Steven York and Associates. Series 2, box 16, contains documentary materials relating to the show's production and broadcast, including correspondence, press releases, and publicity. Transcripts for the interviews are located here.
Arrangement:
The collection is divided into two series.

Series 1: Film

Series 2: Documentary Material
Biographical / Historical:
"Selling the Dream" was an hour-long television documentary that aired in early 1991 as part of the public television series "Smithsonian World." The program traces the evolution of advertising from the late 19th century through the creative revolution of the 1960s to explore how advertising both influences and reflects American culture. In addition to historical imagery, the program follows a contemporary Mitsubishi GT3000 automobile advertising campaign from conception to production. The program features interviews with the men and women who created the advertising as well as with scholars, historians, industry advocates and government officials who comment on the role and history of advertising in a comsumer culture. "Selling the Dream" was underwritten by Southwestern Bell and co-produced by WETA and the Smithsonian Institution. The Center for Advertising History served as a resource and consultant to the producers.
Provenance:
Collection donated by Smithsonian World through executive producer Sandra Bradley, in August 1991.
Restrictions:
Collection is open for research.
Rights:
There are reproduction restrictions on material in this collection. See repository details.
Topic:
Stereotypes (Social psychology) in advertising  Search this
Symbolism in advertising  Search this
Wit and humor in advertising  Search this
Sex role in advertising  Search this
Television advertising  Search this
advertising  Search this
Genre/Form:
Audiovisual materials
Oral history -- 1990-2000
Motion pictures (visual works) -- 1990-2000
Transcripts
Interviews -- 1950-2000
Press releases -- 1990-2000
Citation:
Smithsonian World/WETA "Selling the Dream" Collection, 1990-1991, Archives Center, National Museum of American History.
Identifier:
NMAH.AC.0418
See more items in:
Smithsonian World/WETA "Selling the Dream" Collection
Archival Repository:
Archives Center, National Museum of American History
EDAN-URL:
ead_collection:sova-nmah-ac-0418

Alka-Seltzer Documentation and Oral History Project

Creator:
Archives Center, NMAH, SI.  Search this
Doyle Dane Bernbach.  Search this
Jack Tinker & Associates.  Search this
Manufacturer:
Alka-Seltzer  Search this
Names:
Miles Laboratories, Inc.  Search this
Miles, Franklin, Dr.  Search this
Interviewee:
Beals, Richard  Search this
Case, Eugene  Search this
Chaplin, Charles  Search this
Lawrence, Mary Wells  Search this
Interviewer:
Griffith, Barbara S., Dr.  Search this
Extent:
16 Boxes
Type:
Archival materials
Collection descriptions
Videotapes
Audiocassettes
Publications
Commercials
Motion pictures (visual works)
Audiotapes
Business records
Place:
Elkhart (Ind.) -- 1950-1990
Date:
1953-1987
Summary:
The Alka-Seltzer Oral History and Documentation Project is a result of a one year effort supported, in part, by Miles Laboratories, Incorporated. Twenty-four oral history interviews and a variety of related materials were gathered to document Alka- Seltzer advertising, primarily from the mid-1950s to the 1980s. The project covers "Speedy" Alka-Seltzer, "Oh what a relief it is," "The Blahs," "Alka Seltzer on the rocks," and "I can't believe I ate the whole thing" campaigns
Scope and Contents:
Oral histories with individuals associated with Alka-Seltzer and its advertising campaigns are at the core of the Alka-Seltzer Documenation and Oral History Project. Conducted by Smithsonian Institution staff, the oral histories primarily examine Alka-Seltzer's innovative and memorable print and television commercials. Abstracts exist for each interview.The collection also includes background information, archival materials from Miles Laboratories, Inc., television commercials, storyboards, and company publications.
Arrangement:
The collection is arranged in 8 series.

Series 1: Research Files, circa 1930-1986

Series 2: Interviewee Files, 1986-1987

Series 3: Oral Histories, 1986-1987

Subseries 3.1: Original Interviews

Subseries 3.2: Reference Cassettes

Subseries 3.3: Master Audio Tapes

Series 4: Miles Archives Materials, 1931-1980

Subseries 4.1: Marketing Research and Sales Data

Subseries 4.2: Alka-Seltzer Storyboards and History (Photocopies)

Subseries 4:3: Miles Advertising History and Oral History Program(photocopies)

Series 5: Company Publications, 1960-1986

Series 6: Photographs, circa 1950-1985

Series 7: Alka-Seltzer Posters, 1967-1986

Series 8: Audiovisual Materials

Subseries 8.1: Original Masters

Subseries 8.2: Reference Videos
Biographical / Historical:
The Alka-Seltzer Oral History and Documentation Project is a result of a one year effort supported, in part, by Miles Laboratories, Incorporated Twenty-four oral history interviews and a variety of related materials were gathered to document Alka- Seltzer advertising, primarily from the mid-1950s to the 1980s. The project covers "Speedy" Alka-Seltzer, "Oh what a relief it is," "The Blahs," "Alka Seltzer on the rocks," and "I can't believe I ate the whole thing" campaigns.

Miles Laboratories, Incorporated, the maker of Alka-Seltzer, and Wade Advertising of Chicago established a light-hearted advertising approach with the iconic puppet "Speedy", which had a tablet for a body and a smaller one for a hat. Speedy came to life through stop motion animation, a technique in which each of the puppet's movements was captured on a separate frame of film. The voice of Richard Beals made "Speedy" a distinctive character.

"Speedy" was a mainstay of Alka Seltzer advertising until 1964, when Miles,Incorporated took the account to Jack Tinker & Partners in New York. The agency's work for Alka-Seltzer embodied what came to be called advertising's "creative revolution," replacing the "talking heads" and "hard sell" of earlier advertising with humor, wit, and engaging storylines, even within the limits of a 30 second television spot. In 1969, the Alka Seltzer account went to Doyle, Dane, Bernbach, an agency which changed the look of print advertising during the early years of the "creative revolution." In 1970, Alka-Seltzer moved agencies to Wells, Rich, Greene, where the product's advertising came under the direction of Mary Wells Lawrence. Ms. Lawrence had worked on the Alka Seltzer account while at Tinker and continued Alka Seltzer's reputation for innovative and captivating work. In 1984 they shifted to McCann Erickson.
Provenance:
Collection donated by Miles Laboratories in 1988 and created by the Smithsonian Institution in 1986 and 1987.
Restrictions:
Researchers may use reference copies only. The interview with Charles Chaplin is restricted and may not be copied or quoted until his death.
Rights:
Collection items available for reproduction, but the Archives Center makes no guarantees concerning copyright restrictions. Other intellectual property rights may apply. Archives Center cost-recovery and use fees may apply when requesting reproductions.
Topic:
advertising -- History -- 1950-1990  Search this
Pharmaceutical industry -- 1950-1990  Search this
Television advertising  Search this
Medicine  Search this
Broadcast advertising  Search this
Business -- History  Search this
Genre/Form:
Videotapes
Audiocassettes
Publications -- Business
Commercials
Motion pictures (visual works) -- 20th century
Audiotapes -- 1950-2000
Business records -- 1950-2000
Citation:
Alka-Seltzer Oral History and Documentation Project, 1953-1987, Archives Center, National Museum of American History, Smithsonian Institution.
Identifier:
NMAH.AC.0184
See more items in:
Alka-Seltzer Documentation and Oral History Project
Archival Repository:
Archives Center, National Museum of American History
EDAN-URL:
ead_collection:sova-nmah-ac-0184
Additional Online Media:

Dolores Valdes-Zacky Papers

Sponsor:
Coors Brewing Company  Search this
Creator:
Valdes Zacky, Dolores  Search this
Names:
Arrowhead Puritas Waters, Inc.  Search this
Mitsubishi  Search this
Partnership for a Drug-Free America  Search this
Thompson, J. Walter (advertising agency).  Search this
Vons Grocery Company  Search this
Extent:
2 Cubic feet (2 boxes, 3 oversize folders)
Type:
Archival materials
Collection descriptions
Magazines (periodicals)
Oral history
Storyboards
Proposals
Commercials
E-mail
Press releases
Newsletters
Correspondence
Articles
Awards
Books
DVDs
Photographs
Advertisements
Clippings
Date:
1955 - 1999
Summary:
The collection documents the work of Dolores Valdes-Zacky and her advertising firm Valdes-Zacky Associates, who specialize in the Hispanic consumer market.
Scope and Contents:
The collection includes guidebooks on marketing to Hispanics; business records; letters and emails; photographs; an award; case studies; ad campaign proposals; story boards; press releases; print advertisements for the agency and for its clients, as well as for products; a DVD of commercials; newsletters; magazine and newspaper articles. Some items in the collection relate to Valdes Zacky's work with the J. Walter Thompson firm.
Arrangement:
The collection is divided into two series.

Series 1: Background Materials, 1955-1999

Series 2: Advertising and Marketing Materials, 1989-1999
Biographical / Historical:
Dolores Valdes-Zacky started her career in advertising with the J. Walter Thompson agency. She left to start her own firm, Valdes-Zacky Associates in 1987, specializing in tapping the Hispanic consumer market. Some of the agency's clients have been Mitsubishi Motors, Adolph Coors Company, Arrowhead Puritas Waters, Vons Grocery, and the Partnership for a Drug Free America.
Provenance:
Collection donated by Dolores Valdes Zacky, 2016.
Restrictions:
Collection is open for research.
Rights:
Collection items available for reproduction, but the Archives Center makes no guarantees concerning copyright restrictions. Other intellectual property rights may apply. Archives Center cost-recovery and use fees may apply when requesting reproductions.
Topic:
Advertising history  Search this
Minorities in advertising  Search this
Advertising campaigns  Search this
Advertising agencies  Search this
Advertising executives  Search this
Women in advertising  Search this
Marketing -- 1950-2000  Search this
Genre/Form:
Magazines (periodicals) -- 20th century
Oral history -- 20th century
Storyboards
Proposals -- 20th century
Commercials -- 20th century
E-mail
Press releases -- 20th century
Newsletters -- 20th century
Correspondence -- 20th century
Articles -- 20th century
Awards
Books -- 20th century
DVDs
Photographs -- 20th century
Advertisements -- 20th century
Clippings -- 20th century
Citation:
Dolores Valdes-Zacky Papers, 1955-1999, Archives Center, National Museum of American History.
Identifier:
NMAH.AC.1394
See more items in:
Dolores Valdes-Zacky Papers
Archival Repository:
Archives Center, National Museum of American History
EDAN-URL:
ead_collection:sova-nmah-ac-1394

López Negrete Communications Advertising Collection

Creator:
Lopez Negrete Communications (Houston, Texas)  Search this
Names:
Bank of America  Search this
Circle K Corporation  Search this
Fiesta Mart  Search this
Goya Foods, Inc.  Search this
Houston Metropolitan Transit Authority  Search this
Microsoft Corporation  Search this
Nationsbank  Search this
Tyson (Firm)  Search this
Wal-Mart (Firm)  Search this
Extent:
14 Cubic feet
Type:
Archival materials
Collection descriptions
Posters
Born digital
Oral history
Print advertising
Place:
Texas -- 20th century
Date:
1988 - 2015
Summary:
The López Negrete Communications Advertising Collection showcases the successful print advertising campaigns the communications agency undertook with major clients like Goya Foods, NationsBank, and Walmart. The advertising posters in this collection exemplify the agency's creativity in building on U.S. Latinos' everyday experiences to market American products and services. Alex and Cathy López Negrete, the founders of López Negrete Communications, made it their mission to use ethnographic approaches to better understand the U.S. Latino market which led to their success as the largest independently-owned Latino advertising agency in the country.
Scope and Contents:
The collection is made up of López Negrete Communications' large posters created as part of the print advertising campaigns for major American corporations and oral history interviews with Javier Gonzalez Herba, Alex López Negrete, and Cathy López Negrete. Transcripts for oral history interviews with Javier Gonzalez Herba and Alex López Negrete are available.

López Negrete Communications' clients include Fiesta Mart, Goya Foods, NationsBank (and its successor, Bank of America), Tyson Foods, and Walmart. The content of the posters serves as an example of the advertising agency's efforts to better understand the U.S. Latino market by engaging with Latinos' everyday experiences through ethnography and direct communication.
Arrangement:
The collection is divided into ten series.

Series 1: Background Materials, 2016

Series 2: Bank of America, 2000-2007

Series 3: Circle K, Totally Bueno, 2003

Series 4: Fiesta Mart, Inc., 2002-2003

Series 5: Goya Foods, Inc., 2003

Series 6: Houston Metropolitan Transit Authority (METRO), El camino a su destino/The Road to Your Destiny, 1988

Series 7: Microsoft, Nosotros vemos/We See, 2002

Series 8: NationsBank, 1994-1998

Series 9: Tyson Foods, 2001-2006

Series 10: Walmart, Inc. 1998-2015
Biographical / Historical:
Originally named Third Coast Marketing, López Negrete Communications was founded in 1985 by Alex and Cathy López Negrete. The advertising agency has been based in Houston, Texas since the beginning but has additional offices in Los Angeles and New York. López Negrete Communications is currently the largest independently-owned Latino advertising agency in the United States. It is known for drawing on the everyday lives and experiences of US Latino consumers in order to work with major corporate clients to market their products through effective communication and empowerment.
Separated Materials:
The Division of Work and Industry holds the following artifacts related to this collection:

Coin, Accession #: 2015.0305.01

Paperweight, Accession #: 2015.0305.02
Provenance:
Collection donated by López Negrete Communications, 2016.
Restrictions:
Collection is open for research.
Rights:
Collection items available for reproduction, but the Archives Center makes no guarantees concerning copyright restrictions. Other intellectual property rights may apply. Archives Center cost-recovery and use fees may apply when requesting reproductions.
Topic:
advertising -- Department stores  Search this
Hispanic American business enterprises  Search this
Latinos in American society and culture  Search this
advertising -- Banks  Search this
mexican Americans and mass media  Search this
Advertising agencies -- 20th century  Search this
advertising -- Computers  Search this
Advertising campaigns  Search this
Advertising history  Search this
Minorities in advertising  Search this
Mexican American business enterprises  Search this
advertising -- Food  Search this
advertising -- Transportation  Search this
Advertising agencies -- 21st century  Search this
Minorities in advertising -- 1950-2000  Search this
Hispanic Americans and mass media  Search this
Hispanic American consumers  Search this
Hispanic American mass media  Search this
Hispanic American businesswomen  Search this
Hispanic American capitalists and financiers  Search this
advertising -- Groceries  Search this
Hispanic Americans -- 1950-2000  Search this
Hispanic American businesspeople  Search this
Genre/Form:
Posters -- 1980-2010
Born digital
Oral history -- 2010-2020
Posters -- 20th century
Print advertising
Citation:
López Negrete Communications Advertising Collection, 1988-2015, Archives Center, National Museum of American History.
Identifier:
NMAH.AC.1413
See more items in:
López Negrete Communications Advertising Collection
Archival Repository:
Archives Center, National Museum of American History
EDAN-URL:
ead_collection:sova-nmah-ac-1413

Cover Girl Advertising Oral History and Documentation Project

Creator:
Bunting, George L., Jr.  Search this
Brinkley, Christie  Search this
Ellsworth, Scott, Dr.  Search this
Colonel, Sheri  Search this
Giordano, Lynn  Search this
Ford, Eileen  Search this
Hall, L. C. "Bates"  Search this
Grathwohl, Geraldine  Search this
Huebner, Dick  Search this
Harrison, Fran  Search this
Lindsay, Robert  Search this
Hunt, William D.  Search this
McIver, Karen  Search this
MacDougall, Malcolm  Search this
Noble, Stan  Search this
Nash, Helen  Search this
Noxell Corporation.  Search this
Bergin, John  Search this
O'Neill, Jennifer  Search this
Oelbaum, Carol  Search this
Pelligrino, Nick  Search this
Poris, George  Search this
Roberts, F. Stone  Search this
Tiegs, Cheryl  Search this
Troup, Peter  Search this
Weithas, Art  Search this
Witt, Norbert  Search this
Names:
Noxzema Chemical Company  Search this
Extent:
15.5 Cubic feet (30 boxes)
Type:
Archival materials
Collection descriptions
Interviews
Business records
Audiotapes
Bumper stickers
Annual reports
Oral history
Photographs
Press releases
Scrapbooks
Television scripts
Videotapes
Tear sheets
Place:
Hunt Valley (Maryland)
Baltimore (Md.)
Maryland
Date:
1959-1990
Summary:
The Cover Girl Make-Up Advertising Oral History and Documentation Project, 1923-1991, is the result of a year-long study in 1990, which examined the advertising created for Noxell Corporation's Cover Girl make-up products from 1959 to 1990. The objective of the project was to document, in print and electronic media, the history of Cover Girl make-up advertising since its inception in 1959.
Scope and Contents:
Twenty-two oral history interviews (conducted by Dr. Scott Ellsworth for the Archives Center) and a variety of print and television advertisements, photographs, scrapbooks, personal papers, business records and related materials were gathered by the Center for Advertising History staff. The objective was to create a collection that provides documentation, in print and electronic media, of the history and development of advertising for Cover Girl make-up since its inception in 1959.

Collection also includes earlier material related to other Noxell products, including Noxzema, with no direct connection to the Cover Girl campaign.
Arrangement:
The collection is arranged into eight series.

Series 1: Research Files

Series 2: Interviewee Files

Series 3: Oral History Interviews

Series 4: Television Advertising Materials

Series 5: Print Advertising Materials

Series 6: Company Publications and Promotional Literature

Series 7: Photographs

Series 8: Scrapbooks
Biographical / Historical:
George Avery Bunting founded the Noxzema Chemical Company in Baltimore, Maryland in 1917. In the 1890s, he left behind a teaching job on Maryland's Eastern shore to move to Baltimore, where he hoped to pursue a career as a pharmacist. He landed a job as errand boy and soda jerk at a local drugstore, where he worked while attending classes at the University Of Maryland College of Pharmacy. Valedictorian of the Class of 1899, Bunting was promoted to manager of the drugstore, which he purchased. Bunting began to experiment with the formulation of medicated pastes and compounds, which he marketed to his customers. In 1909, he began refining a medicated vanishing cream, which he introduced in 1914. "Dr. Bunting's Sunburn Remedy," an aromatic skin cream containing clove oil, eucalyptus oil, lime water, menthol and camphor, was mixed by hand at his pharmacy. Marketed locally as a greaseless, medicated cream for the treatment of a variety of skin conditions, including sunburn, eczema, and acne, the product was renamed "Noxzema" for its reputed ability to "knock eczema." By 1917, the Noxzema Chemical Company was formed. During the 1920s, distribution of the product was expanded to include New York, Chicago, and the Midwest and, by 1926, the first Noxzema manufactory was built in northwest Baltimore to accommodate the demand for nearly a million jars a year.

Having achieved a national market by 1938, Noxzema Chemical Company executives pursued product diversification as a means to maintain the corporate growth of the early years. In the 1930s and 1940s, line extensions included shaving cream, suntan lotion and cold cream, all with the distinctive "medicated" Noxzema aroma.

In the late 1950s, Bill Hunt, director of product development at Noxzema, suggested a line extension into medicated make-up. Creatives at Sullivan, Stauffer, Colwell & Bayles, Incorporated (SSC&B), Noxzema's advertising agency since 1946, suggested that the advertising for the new product focus on beauty and glamour with some reference to the medicated claims made for other Noxzema products. In contrast to other cosmetics, which were sold at specialized department store counters, Noxzema's medicated make-up would be marketed alongside other Noxzema products in grocery stores and other mass distribution outlets. After experimenting with names that suggested both glamour and the medicated claims (including Thera-Blem and Blema-Glow), Bill Grathwohl, Noxell's advertising director, selected Carolyn Oelbaum's "Cover Girl," which conveyed the product's usefulness as a blemish cover-up, while invoking the glamorous image of fashion models. These three elements of the advertising, wholesome glamour, mass marketing, and medicated make-up, remain central to Cover Girl advertising nearly a half-century later.

Beginning with the national launch in 1961, American and international fashion models were featured in the ads. The target audience was identified as women between eighteen and fifty-four and, initially, the "glamour" ads were targeted at women's magazines, while the "medicated" claims were reserved for teen magazines. Television ads featured both elements. Cover Girl advertising always featured beautiful women -- especially Caucasian women, but the Cover Girl image has evolved over time to conform to changing notions of beauty. In the late 1950s and 1960s, the Cover Girl was refined and aloof, a fashion conscious sophisticate. By the 1970s, a new social emphasis on looking and dressing "naturally" and the introduction of the "Clean Make-up" campaign created a new advertising focus on the wholesome glamour of the "girl next door," a blue-eyed, blonde all-American image. In the 1980s, the Cover Girl look was updated to include African-American, Hispanic and working women.

In January 1970, SSC&B bought 49% of the Lintas Worldwide advertising network. After SSC&B was acquired by the Interpublic Group of Companies in 1979, the entire Lintas operation was consolidated under the name SSC&B/Lintas in 1981. With the Procter & Gamble buy-out of the Noxell Corporation in September 1989, the cosmetics account was moved to long-time P&G agency Grey Advertising, in order to circumvent a possible conflict of interest between P&G competitor Unilever, another Lintas account. In 1989 SSC&B/Lintas, Cover Girl's agency since its launch in 1961, lost the account it helped to create and define, but the brand continues to dominate mass-marketed cosmetics.

This project is the result of a year-long study of advertising created for the Noxell Corporation's Cover Girl make-up products, 1959-1990. The effort was supported in part by a grant from the Noxell Corporation. The target audience was identified as women 18-54, and initially, the "glamour" ads were targeted at women's magazines, while the "medicated" claims were reserved for teen magazines. Television ads featured both elements. Cover Girl advertising has always featured beautiful women (especially Caucasian women), but the Cover Girl image evolved over time to conform with changing notions of beauty. In the late 1950s-1960s, the Cover Girl was refined and aloof, a fashion conscious sophisticate. By the 1970s, a new social emphasis on looking and dressing "naturally" and the introduction of the "Clean Make-up" campaign created a new advertising focus on the wholesome glamour of the "girl next door," a blue-eyed, blonde all-American image. Through the 1980s, the Cover Girl look was updated to include African-American and Hispanic models and images of women at work.
Related Materials:
Materials in the Archives Center

Warshaw Collection of Business Americana (AC0060)

N W Ayer Advertising Agency Records (AC0059)
Separated Materials:
The Division of Home and Community Life, Costume Collection holds eighty-six cosmetic items and one computer that were also donated by the Noxell Corporation in 1990 in conjunction with the oral history project. These artifacts include lipstick, manicure sets, brushes, make-up, eye shadow, blush, powder puffs, eyelash curler, nail polish, and mascara. See accession number 1990.0193.
Provenance:
Most of the materials in the collection were donated to the Center for Advertising History by the Noxell Corporation, 1990. All storyboards and videoscripts, and a large collection of business records and proofsheets were donated by George Poris in June 1990. All mechanicals were donated by Art Weithas in June 1990. (These contributions are noted in the finding aid).
Restrictions:
Collection is open for research. Researchers must handle unprotected photographs with gloves. Researchers must use reference copies of audio-visual materials. When no reference copy exists, the Archives Center staff will produce reference copies on an "as needed" basis, as resources allow.
Rights:
Copyright and trademark restrictions.
Topic:
Women in advertising  Search this
advertising -- 1930-1940 -- California  Search this
Cosmetics -- advertising  Search this
Endorsements in advertising  Search this
Beauty culture  Search this
advertising -- 1950-2000  Search this
African American women -- Beauty culture  Search this
Modelling -- 1950-1990  Search this
Sex role in advertising  Search this
Radio advertising  Search this
Television advertising  Search this
Genre/Form:
Interviews -- 1950-2000
Business records -- 20th century
Audiotapes
Bumper stickers
Annual reports
Oral history -- 1990-2000
Photographs -- Black-and-white photoprints -- Silver gelatin -- 1950-2000
Press releases
Scrapbooks -- 20th century
Television scripts
Videotapes
Tear sheets
Citation:
Cover Girl Advertising Oral History & Documentation Project, 1959-1990, Archives Center, National Museum of American History.
Identifier:
NMAH.AC.0374
See more items in:
Cover Girl Advertising Oral History and Documentation Project
Archival Repository:
Archives Center, National Museum of American History
EDAN-URL:
ead_collection:sova-nmah-ac-0374
Additional Online Media:

Rob and Julie Strasser Collection

Collector:
Strasser, Julie  Search this
Strasser, Robert (marketing executive)  Search this
Creator:
Nike, Inc.  Search this
Names:
Blue Ribbon Sports  Search this
Extent:
2.5 Cubic feet (8 boxes)
Type:
Archival materials
Collection descriptions
Sales catalogs
Manufacturers' catalogs
Business records
Videotapes
Date:
1970-1989
Scope and Contents:
Videotapes, internal and external company publications, product catalogs and business files relating to Nike's domestic and international marketing and promotions.
Arrangement:
The collection is arrangedinto three series.

Series 1: Videotapes, 1983-1992

Series 2: U.S. Marketing and Promotion, 1970-1989

Series 3: International Marketing and Promotion, 1979-1989
Biographical / Historical:
Rob Strasser (19xx-1994), a sports fan and native Oregonian, began his association with Nike (then named Blue Ribbon Sports) in 1972 as the junior lawyer in the young company's gutsy, and successful, anti-trust suit against Japanese athletic shoe manufacturer Onitsuka Tiger. Rob Strasser was [title] at Nike from [197x] until his resignation in 1987. He played a major role in establishing an international presence for both the sale and manufacture of Nike athletic wear. After resigning from Nike in 1987, he worked as [title] for rival Adidas atheltic shoes. Julie Strasser (b. 19xx) was Nike's first advertising manager. She married Rob Strasser in 1982. She is co-author of Swoosh: The Unauthorized Story of Nike and the Men Who Played There, published in 1991.
Related Materials:
Materials in the Archives Center

Nike Advertising History Collection (AC0448)
Provenance:
Collection donated by Julie Strasser,1995.
Restrictions:
Collection is open for research.
Rights:
Collection items available for reproduction, but the Archives Center makes no guarantees concerning copyright restrictions. Other intellectual property rights may apply. Archives Center cost-recovery and use fees may apply when requesting reproductions.
Topic:
Sporting goods industry  Search this
Athletic shoes -- 1970-1990  Search this
Marketing -- Asia  Search this
advertising -- Sporting goods  Search this
Marketing -- U.S.  Search this
Genre/Form:
Sales catalogs
Manufacturers' catalogs
Business records -- 1950-2000
Videotapes
Citation:
Rob and Julie Strasser Collection, 1970-1989, Archives Center, National Museum of American History.
Identifier:
NMAH.AC.0525
See more items in:
Rob and Julie Strasser Collection
Archival Repository:
Archives Center, National Museum of American History
EDAN-URL:
ead_collection:sova-nmah-ac-0525

Advertising Council 1990 Census Advertising Collection

Creator:
Ad Council  Search this
Names:
Ad Council  Search this
Castor GS & B  Search this
Mingo Group.  Search this
Muse Cordero Chin.  Search this
Ogilvy & Mather.  Search this
Extent:
2 Cubic feet (3 boxes)
Type:
Archival materials
Collection descriptions
Audiotapes
Videotapes
Advertisements
Tear sheets
Date:
1990
Scope and Contents note:
Print, radio, and television advertising and promotional materials for the 1990 census.
Arrangement:
One series: Census Advertising & Promotional Materials.
Biographical/Historical note:
Since 1790, the Department of Commerce has conducted a decennial Census to document the demographic characteristics of the American population, and to establish the proportional distribution of political representation . For the 1990 Census, advertising agencies under the aegis of the Advertising Council volunteered their creative efforts to promote the United States Census through public service announcemnts in newspapers, magazines, and the business press, and on radio and television. The full campaign was designed to run from February 1 through April 7, 1990. The "blitz run" period ran from March 4 through April 7, 1990. The collection consists of proof sheets, storyboards, video tapes, audio reels and an introductory letter from Secretary of Commerce Robert Mosbacher. The volunteer agencies were The Mingo Group, Castor GS & B, Muse Cordero Chin, and Ogilvy & Mather. Slogans for the campaign included "Answer the Census. It Counts for More Than You Think", "Stand Right Up. Answer the Census", "Any Way We Add It - It Makes Good Sense to Answer the Census", and "Esta Es La Nuestra! Participe En El Censo". To reach the broadest audience possible, ads were created in English, Spanish (including dislects in Puerto Rican, Mexican, Cuban and Nortera), Cambodian, Chinese, Japanese, Korean, Laotian and Vietnamese.
Provenance:
Collection donated by Census Promotion Office, Bureau of the Census, 1990.
Restrictions:
Unrestricted research access on site.
Rights:
Collection items available for reproduction, but the Archives Center makes no guarantees concerning copyright restrictions. Other intellectual property rights may apply. Archives Center cost-recovery and use fees may apply when requesting reproductions.
Topic:
advertising  Search this
Genre/Form:
Audiotapes
Videotapes
Advertisements -- 1950-2000
Tear sheets
Citation:
Advertising Council 1990 Census Advertising Collection, 1990, Archives Center, National Museum of American History.
Identifier:
NMAH.AC.0372
Archival Repository:
Archives Center, National Museum of American History
EDAN-URL:
ead_collection:sova-nmah-ac-0372

Hector and Norma Orcí Advertising Agency Records

Creator:
Orci, Hector  Search this
Orci, Norma  Search this
Orci Advertising Agency  Search this
Names:
McCann Erickson  Search this
Extent:
3.5 Cubic feet (10 boxes)
Type:
Archival materials
Collection descriptions
Letters (correspondence)
Born digital
Newsletters
Business records
Clippings
Photographs
Training manuals
Slides (photographs)
Programs
Reports
Advertisements
Awards
Oral history
Advertising
Date:
1979-2016, undated
Summary:
The Hector and Norma Orcí Advertising Agency Records document the history, educational, and creative output produced by Hector and Norma Orcí throughout their extensive career in advertising. The Orcís founded their own independent agency in 1986 in Los Angeles. The Orcí Advertising Agency successfully introduced various products to Latinos in the United States and developed a reputation as one of the top advertising agencies to understand the US Latino market. The collection showcases the agency's history and awards, advertising and marketing campaigns, and its role in educating advertising agencies on the importance of the US Latino market.
Scope and Contents:
The collection documents the Orcí Advertising Agency and its work in helping clients market their products to U.S. Latinos, its marketing methods and creative philosophy, and its role in educating other advertising companies about the Latino consumer market in the United States. The collection includes the founding and history of the agency, business records, awards and press clippings, training materials for staff, reports on the US Latino market for various products, training and curriculum materials for a UCLA Extension course on advertising in the US Latino market, account reports, conference materials, slides and photographs, and campaigns and advertising materials developed for clients such as Allstate, Honda, and Pepsi. Video footage of Spanish-language commercials developed by the Orcí Advertising Agency is also part of the collection.
Arrangement:
The collection is divided into five series.

Series 1: Background Materials, 1979-2010, undated

Series 2: Advertising and Marketing Materials, 1986-2003, undated

Series 3: Teaching Materials, 1985-2012, undated

Series 4: Conference Materials, 1984-1999, undated

Series 5: Audiovisual Materials, 1986-2016
Biographical / Historical:
Once employees of La Agencía de McCann-Erickson advertising company, Hector and Norma Orcí founded their own independent agency in 1986. The Orcí Advertising Agency, also known as La Agencía de Orcí & Asociados, is based in Los Angeles. Since its inception, the Orcí Advertising Agency has devoted itself to US Latino marketing and teaching other advertising agencies how to effectively advertise and sell products to US Latinos. The Orcís quickly developed an impressive roster of successful campaigns for major clients and continue to be a well-respected agency in the advertising sector.
Separated Materials:
The Division of Work and Industry holds the following artifacts related to this collection:

Virgin of Guadalupe Painting, Accession #: 2015.0306.01

INS Eagle Painting, Accession #: 2015.0306.02

Don Quixote Figurine, Accession #: 2015.0306.03
Provenance:
Collection donated by Hector and Norma Orcí, 2016.
Restrictions:
Collection is open for research.
Rights:
Collection items available for reproduction, but the Archives Center makes no guarantees concerning copyright restrictions. Other intellectual property rights may apply. Archives Center cost-recovery and use fees may apply when requesting reproductions.
Topic:
Hispanic American businesspeople  Search this
Hispanic American leadership  Search this
Hispanic American consumers  Search this
Mexican American leadership  Search this
mexican Americans and mass media  Search this
advertising -- Beer -- 1950-2000  Search this
Mexican American business enterprises  Search this
advertising -- 21st century  Search this
Advertising campaigns  Search this
Hispanic American business enterprises  Search this
advertising -- Beverages  Search this
Hispanic American capitalists and financiers  Search this
Advertising history  Search this
advertising -- Soft drinks  Search this
Advertising executives  Search this
Hispanic Americans and mass media  Search this
Advertising agencies -- United States  Search this
Minority consumers  Search this
advertising -- Automobiles  Search this
Hispanic American businesswomen  Search this
Minorities in advertising  Search this
Latinos in American society and culture  Search this
Hispanic Americans -- Press coverage  Search this
Genre/Form:
Letters (correspondence) -- 20th century.
Letters (correspondence) -- 21st century
Letters (correspondence) -- 21st century
Born digital
Newsletters -- 21st century
Business records -- 21st century
Clippings -- 20th century
Photographs -- 20th century
Training manuals -- 21st century
Slides (photographs) -- 20th century
Programs -- 20th century
Clippings -- 21st century
Newsletters -- 20th century
Programs -- 21st century
Reports -- 21st century
Slides (photographs) -- 21st century
Reports -- 20th century
Advertisements -- 21st century
Training manuals -- 20th century
Awards
Business records -- 20th century
Oral history -- 2010-2020
Advertising -- 20th century
Photographs -- 21st century
Advertisements -- 20th century
Citation:
Hector and Norma Orcí Advertising Agency Records, 1979-2016, Archives Center, National Museum of American History.
Identifier:
NMAH.AC.1384
See more items in:
Hector and Norma Orcí Advertising Agency Records
Archival Repository:
Archives Center, National Museum of American History
EDAN-URL:
ead_collection:sova-nmah-ac-1384
Additional Online Media:

Marlboro Oral History and Documentation Project

Topic:
Marlboro (cigarette brand)
Creator:
Ellsworth, Scott, Dr.  Search this
Zinn, Manfredo  Search this
Marx, Dick  Search this
Nunez, Raul  Search this
Winfield, Darrel  Search this
Kwan, William  Search this
Kwong, Goddard  Search this
Adams, Hall  Search this
Landry, Jack  Search this
Arguelles, Rafael  Search this
Fockler, Knut  Search this
Philip Morris, Inc.  Search this
Gil, Felipe  Search this
Jarrard, Tom  Search this
Names:
Leo Burnett, Inc.  Search this
Extent:
17.4 Cubic feet (86 boxes)
Type:
Archival materials
Collection descriptions
Color slides
Commercials
Audiotapes
Videotapes
Posters
Proofs (printed matter)
Newsletters
Articles
Slides (photographs)
Place:
Brazil -- Advertising
Argentina -- Advertising
China -- Advertising
Hong Kong -- Advertising
Switzerland -- Advertising
West Germany -- Advertising
Dominican Republic -- Advertising
Date:
1926-1988
Scope and Contents:
The Marlboro Oral History and Documentation Project is the result of a two-year effort supported in part by a gift from Philip Morris, Inc. Sixty oral history interviews and a variety of television commercials, print advertising, promotional materials, packaging, and industry publications were gathered to document Marlboro cigarette advertising. The bulk of the collection focuses on the period between 1954 and 1986, and examines the "Marlboro man", "Settle Back" and "Marlboro Country" campaigns. The collection is a rich source of information for researchers interested in advertising and marketing history, issues of smoking and health, and the export of both tobacco and American cultural symbols abroad. The core of the collection is a series of interviews conducted during 1985-1987 by Dr. Scott Ellsworth, an independent scholar and oral historian. The broad range of interviewees included executives of Philip Morris, advertising agency personnel from Leo Burnett, photographers, production staff, sales and marketing personnel, and Marlboro cowboys. Twenty-seven interviews were conducted overseas, in Argentina, Brazil, the Dominican Republic, Hong Kong, Switzerland, and West Germany. Conducted primarily with Marlboro licensee and affiliate staff, the interviews focus on the marketing and advertising history of Marlboro in the six nations. These interviews and others conducted with executives of Philip Morris International in New York City also address the history of Marlboro advertising in Africa, the Middle East, China, Eastern Europe and elsewhere in Europe and Latin America. The interviews cover events from the 1930s through the 1980s. They focus on the theory and development of Marlboro advertising, its content and creation, and its modifications over the years. The foreign interviews also discuss the structure of the local cigarette marketplace, marketing and advertising techniques, and the use and modification of Marlboro advertising for different cultures. Finding aids to the oral histories include abstracts of each interview indicating the major topic discussed, a cumulative index to personal names and topics in the interviews, and brief biographical and scope notes.
Arrangement:
Dthe collection is divided into seven series.

Series 1: Research Files, 1943-1987

Series 2, Interviewee Files, 1986

Series 3; Oral History Interviews, 1986

Series 4: Advertising Materials, 1926-1986

Series 5: Promotional items and packaging, 1926-1986

Series 6: Publications and Research Material, 1960-1988

Series 7: Travel Slides Generated by Project Team, 1926-1986
Biographical / Historical:
The history of Marlboro cigarettes offers insight into one of the great advertising and marketing success stories of the 20th century. Marlboro cigarettes were marketed from the Victorian era through the first half of this century as a women's cigarette, with tag-lines that aimed to appeal to female smokers, such as "Marlboro - Mild As May." In 1955, two transformations occurred which would affect both profitability and brand recognition: the addition of an integrated filter and the re-invention of the market through the debut of the "Marlboro Man" advertising campaign. The original Marlboro Man campaign featured close-up images of all kinds of men using the product -- the cowboy was one, along with lifeguards, sailors, drill sergeants, construction workers, gamblers and other types suggestive of a masculine spirit and rugged independence. By 1963, the "Marlboro Country" campaign began. This campaign focused on the cowboy and his symbolic canon: boots, hats, horses, and western landscapes. By the mid-1980s, Marlboro was the best-selling brand in the United States and the world, and the Marlboro cowboy was among the most widely recognized of American cultural symbols. Sold in over 180 nations, both the cigarettes and the ad campaign had become a global phenomena.
Provenance:
The collection was donated to the Archives Center by Philip Morris, Inc. in 1986.
Restrictions:
The materials in the Marlboro Collection are made available for research according to the established practices and principles of the Archives Center and the National Museum of American History.
Rights:
In making these materials available for research, the Smithsonian Institution makes no claims of ownership of the copyrights or related rights. All responsibility for infringement of legal authorship rights and or copyright is assumed by the user of the materials. In addition, the user indemnifies and holds harmless the Smithsonian Institution for all claims, actions, damages, judgments and expenses that may result from use of these materials. In addition, the donor has imposed restrictions on reproduction or broadcast of collection materials by third parties. The reproduction or broadcast of print ads and television commercials in the collection is subject to prior written consent from: Nancy Lund, Vice President, Marketing,Philip Morris International, 120 Park Avenue, New York, NY 10017;(917) 663-5000
Topic:
T.V. commercial producers  Search this
Photographers  Search this
Cinematographers  Search this
Accountants  Search this
advertising -- Cigarettes -- 20th century  Search this
Cowboys -- 20th century  Search this
Advertising, Newspaper -- 20th century  Search this
Smoking -- 1940-1990  Search this
Travel photography -- 1940-1990  Search this
Photography, Advertising -- 20th century  Search this
Advertising photography  Search this
Advertising campaigns -- 20th century  Search this
Cigarette industry -- 20th century  Search this
Cigarettes -- advertising -- 20th century  Search this
Advertising agencies -- 20th century  Search this
Television advertising -- Cigarettes -- 1940-1990  Search this
Advertising, magazine -- 20th century  Search this
Art directors  Search this
Copy writers  Search this
Genre/Form:
Color slides -- 1960-1990
Commercials
Audiotapes -- 1980-1990
Videotapes
Posters
Proofs (printed matter)
Newsletters
Articles
Slides (photographs) -- 1950-2000
Citation:
Marlboro Oral History and Documentation Project, Archives Center, National Museum of American History
Identifier:
NMAH.AC.0198
See more items in:
Marlboro Oral History and Documentation Project
Archival Repository:
Archives Center, National Museum of American History
EDAN-URL:
ead_collection:sova-nmah-ac-0198
Additional Online Media:

The king of Madison Avenue : David Ogilvy and the making of modern advertising / Kenneth Roman

Title:
David Ogilvy and the making of modern advertising
Author:
Roman, Kenneth  Search this
Subject:
Ogilvy, David 1911-1999  Search this
Physical description:
xiv, 282 p., [8] p. of plates : ill. ; 25 cm
Type:
Biography
Place:
United States
Date:
2009
20th century
Topic:
Advertising executives  Search this
Advertising agencies--History  Search this
Advertising--History  Search this
Data Source:
Smithsonian Libraries
EDAN-URL:
edanmdm:siris_sil_993852

Game changers : the evolution of advertising / ed. Peter Russell & Senta Slingerland ; [French translation, Aurelie Daniel ; German translation, Jürgen Dubau]

Title:
Evolution of advertising
Author:
Russell, Peter  Search this
Slingerland, Senta  Search this
Daniel, Aurelie  Search this
Dubau, Jürgen  Search this
International Advertising Festival Limited  Search this
Subject:
Cannes Lions (Firm)  Search this
Physical description:
311 pages : illustrations (many color) ; 32 cm
Type:
Books
Date:
2013
20th century
21st century
Topic:
Commercial art--History  Search this
Advertising--History  Search this
Data Source:
Smithsonian Libraries
EDAN-URL:
edanmdm:siris_sil_1023492

Selling modernity : advertising in twentieth-century Germany / edited by Pamela E. Swett, S. Jonathan Wiesen, and Jonathan R. Zatlin

Author:
Swett, Pamela E. 1970-  Search this
Wiesen, S. Jonathan  Search this
Zatlin, Jonathan R. 1963-  Search this
Physical description:
xx, 364 p. : ill ; 25 cm
Type:
Books
Place:
Germany
Date:
2007
20th century
Topic:
Advertising--History  Search this
Consumption (Economics)--History  Search this
Consumer behavior--History  Search this
Data Source:
Smithsonian Libraries
EDAN-URL:
edanmdm:siris_sil_904512

Corporate diversity : Swiss graphic design and advertising by Geigy, 1940-1970 / edited by Museum für Gestaltung Zürich ; Andres Janser, Barbara Junod

Title:
Swiss graphic design and advertising by Geigy, 1940-1970
Author:
J.R. Geigy A.G  Search this
Janser, Andres  Search this
Junod, Barbara 1967-  Search this
Museum für Gestaltung Zürich  Search this
Subject:
J.R. Geigy A.G  Search this
Physical description:
208 p. : col. ill. ; 27 cm
Type:
Books
Place:
Switzerland
Date:
2009
C2009
20th century
Topic:
Commercial art--History  Search this
Advertising--History  Search this
Call number:
NC999.6.S9 J122 2009
Data Source:
Smithsonian Libraries
EDAN-URL:
edanmdm:siris_sil_940508

Bring your questions and curiosity to #AskACurator Day 2015

Creator:
National Museum of American History  Search this
Type:
Blog posts
Smithsonian staff publications
Conversations and talks
Blog posts
Published Date:
Mon, 14 Sep 2015 21:05:44 +0000
Topic:
American History  Search this
See more posts:
Blog Feed
Data Source:
National Museum of American History
EDAN-URL:
edanmdm:posts_b70e2293d2703044843f2c43fe3a2739

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