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Darrell Lucas Advertising History Collection

Interviewer:
Flaherty, Stacy A.  Search this
Author:
Lucas, Darrell Blaine, 1903- ((psychologist))  Search this
Creator:
Center for Advertising History, Archives Center  Search this
Names:
Batten, Barton, Durstine, and Osborn  Search this
Extent:
1 Cubic foot (2 boxes)
Type:
Archival materials
Collection descriptions
Oral history
Interviews
Scrapbooks
Date:
1922
Scope and Contents:
Folio-size scrapbook: "A Book of 100 Modern Ads" created for a college-level psychology class, 1922, as an exercise in the methodology of advertising: it addresses both the creation and testing (i.e., recall and effectiveness) of ads found in contemporary magazines. An oral history interview was conducted by Stacy Flaherty with Mr. Lucas April 3, 1990, in which he describes the initial use of psychology in advertising and his career at BBDO. Mr. Lucas also donated a collection of books on the history and theory of advertising; these books are maintained in the Center for Advertising History reference library.
Arrangement:
Divided into 2 series: 1) Oral History Interview; 2) Scrapbook.
Biographical / Historical:
Darrell Blaine Lucas is a retired proessor of marketing at New York University. He earned a doctorate in psychology and worked as a research consultant at Batten, Barton, Durstine, and Osborne (BBDO), 1943-1968. Lucas was among the first psychologists on staff at an advertising agency, where his research provided information on marketing strategies.
Provenance:
Collection donated by Darrell Lucas, 1989.
Restrictions:
Unrestricted research access on site by appointment.
Rights:
Collection items available for reproduction, but the Archives Center makes no guarantees concerning copyright restrictions. Other intellectual property rights may apply. Archives Center cost-recovery and use fees may apply when requesting reproductions.
Topic:
Motivation research (Marketing)  Search this
Psychologists  Search this
advertising -- Psychological aspects  Search this
Genre/Form:
Oral history -- 1990-2000
Interviews -- 1980-2000
Scrapbooks -- 20th century
Citation:
Darrell Lucas Advertising History Collection, 1922, Archives Center, National Museum of American History.
Identifier:
NMAH.AC.0379
Archival Repository:
Archives Center, National Museum of American History
EDAN-URL:
ead_collection:sova-nmah-ac-0379

Gordon E. Cole Advertising History Papers

Creator:
Cole, Gordon E. (advertising executive)  Search this
Names:
Advertising Council  Search this
Association of National Advertisers  Search this
Can Manufacturers Institute.  Search this
Cannon Mills, Inc.  Search this
Pedlar & Ryan Ad Agency.  Search this
Wartime Ad Council.  Search this
Extent:
2 Cubic feet (3 boxes)
Type:
Archival materials
Collection descriptions
Advertising cards
Business letters
Clippings
Trade cards
Tear sheets
Speeches
Scrapbooks
Pamphlets
Ephemera
Date:
1879-1899; 1926-1964
Scope and Contents note:
Correspondence, speeches, clippings, unpublished manuscripts, scrapbooks related to advertising.
In addition to Cole's professional work, the collection documents his involvement in professional associations, including the Association of National Advertisers, the Advertising Research Foundation, and the Advertising Council. Also includes the published findings of three ANA-commissioned surveys of wartime advertising and the proceedings of wartime ANA conferences; and a scrapbook of advertising ephemera, including late nineteenth-century trade cards and pamphlets. There is a letter in Box 1, folder 1, correspondence from Cole to Barry Goldwater noting he would not be voting for Goldwater in the 1964 Presidential Election due to Goldwater's stand on Civil Rights.
Arrangement:
The collection is divided into four series.

Series 1: Correspondence, 1926-1964 Series 2: Unpublished Papers, 1942-1957

Series 3: Wartime Proceedings of the Association of National Advertisers, 1941-1944

Series 4: Advertising Ephemera, 1879-1964
Biographical/Historical note:
Gordon E. Cole's advertising career spanned thirty years, and this collection documents his work and interests.
Provenance:
Collection donated by Madelene Cole, 1990.
Restrictions:
Collection is open for research.
Rights:
Copyright or trademark restrictions may be in effect for some material.
Occupation:
Executives -- advertising  Search this
Topic:
advertising -- World War, 1939-1945  Search this
advertising  Search this
Genre/Form:
Advertising cards
Business letters
Clippings
Trade cards
Tear sheets
Speeches
Scrapbooks
Pamphlets
Ephemera
Citation:
Gordon E. Cole Advertising History Papers, 1879-1964, Archives Center, National Museum of American History.
Identifier:
NMAH.AC.0371
See more items in:
Gordon E. Cole Advertising History Papers
Archival Repository:
Archives Center, National Museum of American History
EDAN-URL:
ead_collection:sova-nmah-ac-0371

The Federal Express Advertising History Collection

Interviewer:
Ellsworth, Scott, Dr.  Search this
Creator:
Smithsonian Institution  Search this
Fallon McElligott Advertising Agency  Search this
Federal Express Corporation  Search this
Names:
Ally & Gargano, Inc. (advertising agency)  Search this
Collector:
Archives Center, NMAH, SI.  Search this
Interviewee:
Ally, Carl  Search this
Altenburg, Nancy  Search this
Burnham, Patrick  Search this
Frazier, Sharon  Search this
Gargano, Amil  Search this
Kelly, Patrick  Search this
Miller, William B.  Search this
Moschitta, John (actor)  Search this
Oliver, Tom  Search this
Presley, Carol  Search this
Sedelmaier, Joe (filmmaker)  Search this
Smith, Fred  Search this
Tesch, Mike  Search this
Williams, Carl  Search this
Extent:
6.6 Cubic feet (20 boxes)
Type:
Archival materials
Collection descriptions
Interviews
Oral history
Commercials
Videotapes
Clippings
Storyboards
Posters
Audiocassettes
Abstracts
Advertisements
Audiotapes
Place:
Memphis (Tenn.)
Minneapolis (Minn.)
Chicago (Ill.)
Hollywood (Los Angeles, Calif.)
Date:
1972-1989
Summary:
Created in 1971, the Federal Express Corporation, an overnight air freight delivery system was an innovative company known for its memorable advertising campaigns. The core of the Federal Express Advertising History Collection is a series of interviews conducted in 1988 by Dr. Scott Ellsworth. Twenty-five individuals associated with Federal Express advertising were interviewed about the company and its award-winning advertising.
Scope and Contents:
The Federal Express Advertising Collection documents the dvelopment of the overnight air freight delivery company with particular emphasis on the innovative advertising campaigns used to introduce and promote the company's services. The oral histories with individuals associated with both Federal Express Corporation and the advertising agencies form the core of the collection. Abstracts that provide biographical information and summaries of the interviews supplement the oral histories. Research files and company publications provide background information. Television commercials and print advertising contain examples, particularly illustrating the campaigns discussed in the interviews.
Arrangement:
The collection is arranged into eight series.

Series 1, Research Files, 1972-1988

Subseries 1.1, Federal Express Clippings Files

Subseries 1.2, Federal Express Research Reports

Subseries 1.3, Research Files

Series 2, Interviewee Files, 1988

Series 3, Oral History Interviews, 1988

Subseries 3.1, Original Interviews

Subseries 3.2, Researcher Copies

Subseries 3.3, Masters

Series 4, Television Advertising, 1973-1989

Subseries 4.1, Television Commercials

Subseries 4.2, Storyboards

Subseries 4.3, Slides and Photographs

Series 5, Print Advertising, 1972-1988

Subseries 5.1, Federal Express Print Advertising

Subseries 5.2, Federal Express Mechanicals

Subseries 5.3, Slides of Mechanicals and International Marketing

Subseries 5.4, Federal Express Posters

Subseries 5.5, Print Reference Materials

Series 6, Public Relations Materials, 1973-1988

Series 7, Company Publications, 1973-1988

Series 8, Miscellaneous, Undated
Biographical / Historical:
In 1971, Fred Smith of Memphis, Tennessee created the Federal Express Corporation, an overnight air freight delivery system. He based his idea for a new approach to the air freight delivery service on the "hub and spoke system." According to Smith's innovative model, a fleet of airplanes would fly packages from cities across the nation each evening to a central "hub" in Memphis, where the parcels would be unloaded, sorted, and re-loaded onto other planes for travel to their final destinations. Smith's objective was two-fold: to expedite delivery of the parcels and to ensure their security in the process.

In 1977, Congress passed the Air Cargo Deregulation Act. This enabled Federal Express to fly much larger planes and to expand its business without substantial capital investment. During its first decade of existence, the corporation achieved remarkable success, enjoying its first billion-dollar revenue in 1981.

Federal Express originally employed two advertising agencies: Ally & Gargano, Inc. of New York City (1974-1987) and Fallon McElligott of Minneapolis (1987 - 1994). In its early years, Federal Express was attracted to Ally & Gargano due to the agency's small size and its entrepreneurial spirit. Fred Smith believed these traits would foster the creativity necessary for original and effective advertising to introduce Federal Express. It was the responsibility of the agency to convince customers not only to abandon such incumbants in the industry as Emery, United Parcel Service and the U.S. Postal Service, but also to trust Federal Express, a newcomer.

Ally & Gargano targeted the professional community and the general public through print advertisements and television commercials. Especially in the latter medium, the agency used humor as its primary marketing technique, emphasizing competitors' "slowness" and "unreliability." In 1981, the agency launched a series of widely acclaimed ads with John Moschitta as the "Fast Talking Man." The slogan "When it absolutely, positively has to be there overnight" seen at the close of most commercials served as a practical reminder of Federal Express' function.

Federal Express moved its account from Ally & Gargano to Fallon McElligott in 1987. Fallon McElligott's first television campaign used the phrase "It's more than just a package -- it's your business" and depicted scenes of different work environments. The campaign stressed the seriousness with which Federal Express handled its customers' parcels. In 1988, Federal Express was a sponsor of the Winter Olympics.
Related Materials:
Ally and Gargano, Inc. Print Advertisements (AC0938)
Provenance:
Made by the Smithsonian Institution and donated by the Federal Express Corporation, 1988.
Restrictions:
Collection is open for research.
Rights:
Collection items available for reproduction, but the Archives Center makes no guarantees concerning copyright restrictions. Other intellectual property rights may apply. Archives Center cost-recovery and use fees may apply when requesting reproductions.
Topic:
Television advertising  Search this
Advertising campaigns  Search this
advertising -- History  Search this
Broadcast advertising  Search this
Service industries  Search this
Overnight delivery service  Search this
Aeronautics, Commercial -- Freight  Search this
Business -- History  Search this
Genre/Form:
Interviews -- 1970-1990
Oral history
Commercials
Videotapes
Clippings
Storyboards
Posters
Audiocassettes
Abstracts
Advertisements
Audiotapes
Citation:
The Federal Express Advertising History Collection, 1972-1989, Archives Center, National Museum of American History, Smiithsonian Institution.
Identifier:
NMAH.AC.0306
See more items in:
The Federal Express Advertising History Collection
Archival Repository:
Archives Center, National Museum of American History
EDAN-URL:
ead_collection:sova-nmah-ac-0306

Advertising History File

Collection Creator:
Dunn, S. Watson (Samuel Watson), -1997 (Professor)  Search this
Type:
Archival materials
Date:
1859 - 1859
Scope and Contents:
Articles collected by Dunn from "Advertising Age". These articles relate to advertising history, specifically, founders of advertising agencies, 1960-1986. Arranged chronologically by date.
Collection Restrictions:
Collection is open for research.
Collection Rights:
Collection items available for reproduction, but the Archives Center makes no guarantees concerning copyright restrictions. Other intellectual property rights may apply. Archives Center cost-recovery and use fees may apply when requesting reproductions.
Collection Citation:
S. Watson Dunn Advertising Ephemera Collection, 1840-1980, Archives Center, National Museum of American History.
Identifier:
NMAH.AC.0366, File 2
See more items in:
S. Watson Dunn Advertising Ephemera Collection
Archival Repository:
Archives Center, National Museum of American History
EDAN-URL:
ead_component:sova-nmah-ac-0366-ref19

Advertising History

Series Creator:
Warshaw, Isadore, d. 1969  Search this
Container:
Box 29, Folder 24
Type:
Archival materials
Date:
1967
Series Restrictions:
Collection is open for research. Some items may be restricted due to fragile condition.
Series Rights:
Collection items available for reproduction, but the Archives Center makes no guarantees concerning copyright restrictions. Other intellectual property rights may apply. Archives Center cost-recovery and use fees may apply when requesting reproductions.
Series Citation:
Warshaw Collection of Business Americana Subject Categories: Banking, Archives Center, National Museum of American History, Smithsonian Institution
See more items in:
Warshaw Collection of Business Americana Subject Categories: Banking
Archival Repository:
Archives Center, National Museum of American History
EDAN-URL:
ead_component:sova-nmah-ac-0060-s01-01-banking-ref186

Center for Advertising History, Oral History Interviews

Collection Creator:
Tupper, Earl Silas  Search this
Tupper Corporation  Search this
Type:
Archival materials
Date:
2003 - 2003
1992 - 1992
Scope and Contents:
This series consists of interviews conducted in 1992 by John Fleckner with two Tupper sons, Glenn and Myles. The original tapes (Subseries 5.1) have been dubbed onto audiocassettes (Subseries 5.2) for researcher use, and master reel to reels for preservation (Subseries 5.3). There are also abstracts for each interview (Subseries 5.4) .
Collection Restrictions:
Collection is open for research. The original tapes (Subseries 4.2) have been dubbed onto audiocassettes (Subseries 4.3) for researcher use, and master reel to reels for preservation (Subseries 4.4). There are transcripts available for some interviews.
Collection Rights:
Collection items available for reproduction, but the Archives Center makes no guarantees concerning copyright restrictions. Other intellectual property rights may apply. Archives Center cost-recovery and use fees may apply when requesting reproductions.
Collection Citation:
Earl S. Tupper Papers, Archives Center, National Museum of American History, Smithsonian Institution
Identifier:
NMAH.AC.0470, Series 5
See more items in:
Earl S. Tupper Papers
Archival Repository:
Archives Center, National Museum of American History
EDAN-URL:
ead_component:sova-nmah-ac-0470-ref243

Advertising History Collection Brochures

Collection Creator::
Center for Advertising History  Search this
Container:
Box 5 of 7
Type:
Archival materials
Collection Citation:
Smithsonian Institution Archives, Accession 02-078, Center for Advertising History, Project Files
See more items in:
Project Files
Archival Repository:
Smithsonian Institution Archives
EDAN-URL:
ead_component:sova-sia-fa02-078-refidd1e4002

Coca Cola's Advertising History

Collection Creator::
National Museum of American History. Office of the Director  Search this
Container:
Box 20 of 33
Type:
Archival materials
Collection Citation:
Smithsonian Institution Archives, Record Unit 583, National Museum of American History. Office of the Director, Subject Files
See more items in:
Subject Files
Archival Repository:
Smithsonian Institution Archives
EDAN-URL:
ead_component:sova-sia-faru0583-refidd1e11042

Coca Cola's Advertising History

Collection Creator::
National Museum of American History. Office of the Director  Search this
Container:
Box 17 of 33
Type:
Archival materials
Collection Citation:
Smithsonian Institution Archives, Record Unit 583, National Museum of American History. Office of the Director, Subject Files
See more items in:
Subject Files
Archival Repository:
Smithsonian Institution Archives
EDAN-URL:
ead_component:sova-sia-faru0583-refidd1e9351

"An Advertising History"

Collection Manufacturer:
Custom Auto and Equipment Sales  Search this
Collection Creator:
Parlett, John K., 1937-2005  Search this
Container:
Box 11, Folder 30
Type:
Archival materials
Date:
1940
Collection Restrictions:
This collection is open for use.
Collection Rights:
Collection items available for reproduction, but the Archives Center makes no guarantees concerning copyright restrictions. Reproduction permission from Archives Center: reproduction fees may apply. All duplication requests must be reviewed and approved by Archives Center staff.
Collection Citation:
John K. Parlett Collection of Agricultural Ephemera, Archives Center, National Museum of American History
See more items in:
John K. Parlett Collection of Agricultural Ephemera
Archival Repository:
Archives Center, National Museum of American History
EDAN-URL:
ead_component:sova-nmah-ac-1225-ref202

Materials Compiled by the Center for Advertising History

Collection Interviewer:
Center for Advertising History, Archives Center  Search this
Ellsworth, Scott, Dr.  Search this
Collection Creator:
Nike, Inc.  Search this
Type:
Archival materials
Date:
1979 - 1992
Collection Restrictions:
The collection is open for research use.
Collection Rights:
Collection items available for reproduction, but the Archives Center makes no guarantees concerning copyright restrictions. Other intellectual property rights may apply. Archives Center cost-recovery and use fees may apply when requesting reproductions.
Collection Citation:
Nike Advertising Oral History and Documentation Collection, 1958-1992, Archives Center, National Museum of American History, Smithsonian Institution
Identifier:
NMAH.AC.0448, Subseries 1.1
See more items in:
Nike Advertising Oral History and Documentation Collection
Archival Repository:
Archives Center, National Museum of American History
EDAN-URL:
ead_component:sova-nmah-ac-0448-ref11

Miles Advertising History and Oral History Program(photocopies)

Collection Creator:
Archives Center, NMAH, SI.  Search this
Container:
Box 11
Type:
Archival materials
Collection Restrictions:
Researchers may use reference copies only. The interview with Charles Chaplin is restricted and may not be copied or quoted until his death.
Collection Rights:
Collection items available for reproduction, but the Archives Center makes no guarantees concerning copyright restrictions. Other intellectual property rights may apply. Archives Center cost-recovery and use fees may apply when requesting reproductions.
Collection Citation:
Alka-Seltzer Oral History and Documentation Project, 1953-1987, Archives Center, National Museum of American History, Smithsonian Institution.
Identifier:
NMAH.AC.0184, Subseries 5.3
See more items in:
Alka-Seltzer Documentation and Oral History Project
Archival Repository:
Archives Center, National Museum of American History
EDAN-URL:
ead_component:sova-nmah-ac-0184-ref269

Materials gathered by the Center for Advertising History

Collection Creator:
Ellsworth, Scott, Dr.  Search this
Archives Center, NMAH, SI.  Search this
Type:
Archival materials
Date:
1941-1985, undated
Collection Restrictions:
Collection is open for research. One oral history is restricted. Only reference copies of the audiovisual materials may be used. Several reels of television commercials have been digitized and are available in the Smithsonian Institution's Digital Asset Management System (DAMS).
Collection Rights:
Collection items available for reproduction, but the Archives Center makes no guarantees concerning copyright restrictions. Other intellectual property rights may apply. Archives Center cost-recovery and use fees may apply when requesting reproductions.
Collection Citation:
The "Pepsi Generation" Oral History and Documentation Collection, Archives Center, National Museum of American History, Smithsonian Institution
Identifier:
NMAH.AC.0111, Subseries 1.1
See more items in:
The "Pepsi Generation" Oral History and Documentation Collection
Archival Repository:
Archives Center, National Museum of American History
EDAN-URL:
ead_component:sova-nmah-ac-0111-ref256

Advertising History Advisory Board, 1988

Collection Creator::
Center for Advertising History  Search this
Container:
Box 2 of 7
Type:
Archival materials
Collection Citation:
Smithsonian Institution Archives, Accession 02-078, Center for Advertising History, Project Files
See more items in:
Project Files
Archival Repository:
Smithsonian Institution Archives
EDAN-URL:
ead_component:sova-sia-fa02-078-refidd1e1433

Alka Seltzer Advertising History Project

Collection Creator::
National Museum of American History. Office of the Director  Search this
Container:
Box 31 of 33
Type:
Archival materials
Collection Citation:
Smithsonian Institution Archives, Record Unit 583, National Museum of American History. Office of the Director, Subject Files
See more items in:
Subject Files
Archival Repository:
Smithsonian Institution Archives
EDAN-URL:
ead_component:sova-sia-faru0583-refidd1e18772

Scott Ellsworth and Stacy Flaherty

Author:
Strauss, Richard  Search this
Subject:
National Museum of American History (U.S.) (NMAH)  Search this
Archives Center  Search this
National Museum of History and Technology (U.S.)  Search this
Physical description:
Color: Black and White; Size: 8w x 10h; Type of Image: Group, candid; Medium: Photographic print
Type:
Photographic print
Group, candid
Date:
1989
Topic:
Ellsworth, Scott  Search this
Flaherty, Stacy  Search this
Center for Advertising History (U.S.)  Search this
Smithsonian Institution--Employees  Search this
Museums--Employees  Search this
Advertising  Search this
Standard number:
88-20043-30
Restrictions & Rights:
No restrictions
Data Source:
Smithsonian Archives - History Div
EDAN-URL:
edanmdm:siris_sic_10113

Articles: advertising history, advertising legends

Collection Creator:
Caples, John, 1900-1990 (advertising executive)  Search this
Caples, Dorothy  Search this
Container:
Box 53, Folder 11
Type:
Archival materials
Collection Restrictions:
The collection is open for research.
Collection Rights:
Reproduction fees for commercial use. Copyright restrictions. Contact staff for information.
Collection Citation:
John Caples Papers, 1900-1987, Archives Center, National Museum of American History.
See more items in:
John Caples Papers
Archival Repository:
Archives Center, National Museum of American History
EDAN-URL:
ead_component:sova-nmah-ac-0393-ref264

Timex Advertising History/NMAH Visit, 1991

Collection Creator::
Center for Advertising History  Search this
Container:
Box 5 of 7
Type:
Archival materials
Collection Citation:
Smithsonian Institution Archives, Accession 02-078, Center for Advertising History, Project Files
See more items in:
Project Files
Archival Repository:
Smithsonian Institution Archives
EDAN-URL:
ead_component:sova-sia-fa02-078-refidd1e3704

Radio Smithsonian program on Advertising History Collection

Collection Creator:
Ellsworth, Scott, Dr.  Search this
Archives Center, NMAH, SI.  Search this
Extent:
1 videocassettes (u-matic)
Container:
Box 30, Reel 6
Type:
Archival materials
Videocassettes (u-matic)
Collection Restrictions:
Collection is open for research. One oral history is restricted. Only reference copies of the audiovisual materials may be used. Several reels of television commercials have been digitized and are available in the Smithsonian Institution's Digital Asset Management System (DAMS).
Collection Rights:
Collection items available for reproduction, but the Archives Center makes no guarantees concerning copyright restrictions. Other intellectual property rights may apply. Archives Center cost-recovery and use fees may apply when requesting reproductions.
Collection Citation:
The "Pepsi Generation" Oral History and Documentation Collection, Archives Center, National Museum of American History, Smithsonian Institution
See more items in:
The "Pepsi Generation" Oral History and Documentation Collection
Archival Repository:
Archives Center, National Museum of American History
EDAN-URL:
ead_component:sova-nmah-ac-0111-ref162

Radio Smithsonian Advertising program on Advertising History Collection and "More Bounce to the Ounce."

Collection Creator:
Ellsworth, Scott, Dr.  Search this
Archives Center, NMAH, SI.  Search this
Container:
Box 28, Reel 5 and 6 combined
Type:
Archival materials
Scope and Contents:
Commercial with James Dean.
Collection Restrictions:
Collection is open for research. One oral history is restricted. Only reference copies of the audiovisual materials may be used. Several reels of television commercials have been digitized and are available in the Smithsonian Institution's Digital Asset Management System (DAMS).
Collection Rights:
Collection items available for reproduction, but the Archives Center makes no guarantees concerning copyright restrictions. Other intellectual property rights may apply. Archives Center cost-recovery and use fees may apply when requesting reproductions.
Collection Citation:
The "Pepsi Generation" Oral History and Documentation Collection, Archives Center, National Museum of American History, Smithsonian Institution
See more items in:
The "Pepsi Generation" Oral History and Documentation Collection
Archival Repository:
Archives Center, National Museum of American History
EDAN-URL:
ead_component:sova-nmah-ac-0111-ref150

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