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[Trade catalogs on consumer merchandise : linens, luggage, mattresses, mirrors, kitchen hardware, radios, roofing, school supplies, lighting, cutlery, furniture, glassware, toys, dolls, toy railroads; women's clothing (underwear, overcoats, slips, sweaters); men's clothing (overcoats, sweaters, underwear, overalls, shoes); children's clothing ... ]

Author:
American Wholesale Corporation  Search this
Smithsonian Libraries American History Trade Literature Collection DSI  Search this
Physical description:
<1> v. : ill. (some col.)
Type:
Catalogs
Trade catalogs
Date:
1927
1927-
Topic:
Advertising, Direct-mail  Search this
Consumer goods  Search this
Clothing and dress  Search this
Children's clothing  Search this
Furniture  Search this
Call number:
052973
Data Source:
Smithsonian Libraries
EDAN-URL:
edanmdm:siris_sil_697367

[Saul E. Zalesch mail-order catalog collection]

Collector:
Zalesch, Saul E.  Search this
Extent:
75 Linear feet (circa 9,000 items, cm.)
Type:
Archival materials
Collection descriptions
Mail order catalogs
Trade catalogs
Commercial catalogs
Date:
[1950-2005, bulk 1980-2004]
Summary:
Collection consists of retail mail order catalogs from numerous commercial organizations, chiefly American but also includes catalogs from European companies. Catalogs cover a wide range of consumer goods, including home furnishings, books, musical instruments, toys, men's and women's apparel, jewelry, A/V materials, firearms, art , hobby crafts and gifts.
Arrangement note:
Items arranged in alphabetical order by company name.
Biographical/Historical note:
Saul E. Zalesch, an Associate Professor of Art History at Louisiana Tech University, began collecting mail-order catalogs in 1993 while an NEH fellow at the Winterthur Library.
Provenance:
Donated by collector, 2009.
Restrictions:
Non-circulating materials.
Topic:
Consumer goods -- United States -- Catalogs  Search this
Advertising, Direct-mail  Search this
Consumer goods -- Catalogs  Search this
Mail-order business -- Catalogs  Search this
Genre/Form:
Mail order catalogs
Trade catalogs
Commercial catalogs
Identifier:
SIL-RA.XXXX-0015
Archival Repository:
Smithsonian Libraries
EDAN-URL:
ead_collection:sova-sil-ra-xxxx-0015

When paper and pixels converge it's irresistible / United States Postal Service

Title:
Irresistible mail
Author:
United States Postal Service  Search this
Physical description:
1 portfolio (8 folders) with magnetic closure : illustrations ; 23 x 30 cm + 8 inserts (various sizes)
Type:
Books
Promotional materials
Date:
2017
Topic:
Advertising, Direct-mail--Design  Search this
Data Source:
Smithsonian Libraries
EDAN-URL:
edanmdm:siris_sil_1090377

Warshaw Collection of Business Americana Subject Categories: Engines

Creator:
Warshaw, Isadore, d. 1969  Search this
Extent:
3.01 Cubic feet (consisting of 6.5 boxes, 2 folders, 2 oversized folders.)
Type:
Archival materials
Collection descriptions
Trade cards
Business records
Commercial catalogs
Reports
Business ephemera
Catalogs
Periodicals
Legal documents
Manufacturers' catalogs
Invoices
Advertising mail
Printed ephemera
Ephemera
Publications
Sales records
Trade catalogs
Sales letters
Manuals
Business letters
Letterheads
Advertising
Advertising cards
Receipts
Advertisements
Print advertising
Commercial correspondence
Patents
Advertising fliers
Printed materials
Printed material
Sales catalogs
Illustrations
Catalogues
Business cards
Correspondence
Date:
1829-1957
Summary:
A New York bookseller, Warshaw assembled this collection over nearly fifty years. The Warshaw Collection of Business Americana: Engines forms part of the Warshaw Collection of Business Americana, Subseries 1.1: Subject Categories. The Subject Categories subseries is divided into 470 subject categories based on those created by Mr. Warshaw. These subject categories include topical subjects, types or forms of material, people, organizations, historical events, and other categories. An overview to the entire Warshaw collection is available here: Warshaw Collection of Business Americana
Scope and Contents:
Covers all manner of engines including: boilers, gasoline, steam, water motors, automatic shut off, self-oiling, portable, vertical, mining, marine, diesel, crude oil, stationary, generators, compound, pumping, silent, alcohol, turbine, kerosene, hydrolic, caloric pumping, sectional, gasolene, iron man, single cylinder, slide valve, apparatus, cut-off, wind, horse, air cooled, valueless, two cycle, and the Corliss engine. Some of the following include engines used in portable sawing outfits, powered mills for grinding grain, feed cookers, boilers, injectors, and generators.

Materials represent a sampling of catalogues, correspondence, invoices, receipts, advertising and marketing material, bulletins, advertising cards, caricatures, seals, product specifications, booklets, price lists, company histories, order forms, prospectus, a few photographs, contracts, a legal opinion on a patent dispute (Novelty Iron Works, 1856), an operations guide 80-foot Elco Submarine Chacer Instructions, Care and Operations of Machinery Plant (Standard Motor Construction Company, 1917), patents and patent circulars, and a promotional diary. Many items are illustrated with print drawings and schematics of engines and associated equipment, plus some images of manufacturing facilities. No extensive runs or complete records exist for any single company or brand, and no particular depth is present for any singular subtopic, although some publications may provide general and historical overviews of a person, company, or a facet of industry.
Arrangement:
Engines is arranged in three subseries.

Business Records and Marketing Material

Genre

Subject
Forms Part Of:
Forms part of the Warshaw Collection of Business Americana.

Series 1: Business Ephemera

Series 2: Other Collection Divisions

Series 3: Isadore Warshaw Personal Papers

Series 4: Photographic Reference Material
Provenance:
Engines is a portion of the Business Ephemera Series of the Warshaw Collection of Business Americana, Accession AC0060 purchased from Isadore Warshaw in 1967. Warshaw continued to accumulate similar material until his death, which was donated in 1971 by his widow, Augusta. For a period after acquisition, related materials from other sources (of mixed provenance) were added to the collection so there may be content produced or published after Warshaw's death in 1969. This practice has since ceased.
Restrictions:
Collection is open for research. Some items may be restricted due to fragile condition.
Rights:
Collection items available for reproduction, but the Archives Center makes no guarantees concerning copyright restrictions. Other intellectual property rights may apply. Archives Center cost-recovery and use fees may apply when requesting reproductions.
Topic:
Diesel engines  Search this
Engines  Search this
advertising -- Business ephemera  Search this
advertising -- Brand name products  Search this
Steam engineering  Search this
Marine engines  Search this
Rotary steam engines  Search this
Sales promotion  Search this
Corliss steam-engine  Search this
Advertising, Direct-mail  Search this
Steam-engines  Search this
Diesel motor  Search this
Genre/Form:
Trade cards
Business records -- 20th century
Commercial catalogs
Reports
Business ephemera
Catalogs
Periodicals
Legal documents
Manufacturers' catalogs
Invoices
Advertising mail
Printed ephemera
Ephemera
Publications
Sales records
Trade catalogs
Sales letters
Manuals
Publications -- Business
Business letters
Letterheads
Advertising
Advertising cards
Receipts
Advertisements
Print advertising
Commercial correspondence
Patents
Advertising fliers
Printed materials
Printed material
Sales catalogs
Illustrations
Business records
Catalogues
Business cards
Business records -- 19th century
Correspondence
Citation:
Warshaw Collection of Business Americana Subject Categories: Engines, Archives Center, National Museum of American History, Smithsonian Institution
Identifier:
NMAH.AC.0060.S01.01.Engines
See more items in:
Warshaw Collection of Business Americana Subject Categories: Engines
Archival Repository:
Archives Center, National Museum of American History
EDAN-URL:
ead_collection:sova-nmah-ac-0060-s01-01-engines

John Caples Papers

Creator:
Caples, John, 1900-1990 (advertising executive)  Search this
Caples, Dorothy  Search this
Names:
Batten, Barton, Durstine, and Osborn  Search this
Extent:
24 Cubic feet (64 boxes )
Type:
Archival materials
Collection descriptions
Business letters
Awards
Essays
Diaries
Tear sheets
Typescripts
Place:
New York (N.Y.)
Date:
circa 1900-1987
Scope and Contents:
Series Three, Speeches and Lectures, contains Caples' speeches to advertising industry associations and other business organizations, as well as a series of lectures prepared for a college course on advertising techniques that Caples taught at Columbia University Graduate School of Business during the 1953-54 academic year..

Series Four, Client Files, contains correspondence, advertising copy, press clippings, memos, tearsheets, and other business records for scores of clients for whom Caples did work; Readers Digest and the Wall Street Journal are especially well represented. Files are arranged alphabetically by client name.

Subseries A contains client files from Caples' years at Ruthrauff & Ryan (1925-1927).

Subseries B contains client files from Caples' years at BBDO (circa 1946-1972).

Subseries C contains files documenting copy testing and direct mail methods and results. Some of the copy-testing materials are in poster-sized format presumably designed for presentation. Several sets of lantern slides illustrating copy-testing results are also included. Series 5, Business Files, includes BBDO files and correspondence from the 1930s through the 1980s. This series includes many of BBDO's internal manuals and instructions on copy-testing and direct mail, many authored by Caples. This series also contains notes, clipping files, and "tickler" or idea files, mostly from the period of Caple's retirement. Also found here are Caples' many awards and honors from advertising and direct marketing organizations.
Series 1: Personal Papers, is divided into three subseries.

Subseries 1.1 contains Caples' diaries in original, unedited manuscript form. The diaries are arranged chronologically. They constitute a notable resource for the study of the advertising industry from an insider's perspective during a period of tremendous expansion of advertising as a force in American business and culture. They document Caple's participation in and reflections on the business of advertising, and detail his acquaintance with noted business and advertising professionals. The diaries record his responses to the major events of his lifetime, such as presidential elections, the stock market crash of 1929, American entry into World War II, the Kennedy assassinations, and the moon landing. Caples recorded conversations and contacts with some of the key advertising and communications people of his time, including Rosser Reeves, David Ogilvy, George Gallup and Harry Reasoner. Also found in the diaries are reflections of a more mundane or personal nature: weather conditions, the best restaurants, whether to quit drinking or go on a diet, and Caples= ambivalence about retiring from BBDO. Caples wrote precisely one page each day from 1928 through 1981. Missing from the series are the years 1935-1940, 1946-1950; 1952-1955; 1957-1962.

Subseries 1.2 contains edited, rewritten portions of the diaries, presumably intended for publication as short-stories or reminiscences. Of particular interest are humorous short stories relating to Caples' years at the Naval Academy in Annapolis, MD during the early 1920s.

Subseries 1.3 contains photographs of Caples and his family, ca. 1900-1960.

Subseries 1.4 contains personal and family papers, including material documenting Caple's service as a recruitment and enlistment officer for the U.S. Navy during World War II, and a copy of a dissertation about Caples by Gordon White, entitled John Caples, Adman.

Series 2: Publications, contains Caple's published and unpublished manuscripts about advertising techniques, direct marketing, and the advertising industry. Arrangement is according to publication and thereunder by date of publication. This series is arranged into two subseries.

Subseries 2.1 contains articles published in advertising industry publications such as Advertising Agency, Advertising and Selling, Direct Marketing, and Printer's Ink, and for business publications like Saturday Review. The articles typically are of a how-to nature, but also include Caples observations about the business of advertising, including a series for Advertising Agency in the 1950s, titled "Diary of an Ad Man," which drew heavily from his diaries.

Subseries 2.2 contains book manuscripts. Caples was a prolific and respected author in his field, publishing four widely acclaimed books on advertising and direct marketing techniques. Material in this series includes rough and final drafts, illustrative material, and correspondence with editors and publishers. There are also letters of congratulation from friends and letters of praise from readers.

Series 3: Speeches and Lectures, contains Caples' speeches to advertising industry associations and other business organizations, as well as a series of lectures prepared for a college course on advertising techniques that Caples taught at Columbia University Graduate School of Business during the 1953-54 academic year..Series 4: Client Files, contains correspondence, advertising copy, press clippings, memos, tearsheets, and other business records for scores of clients for whom Caples did work; Readers Digest and the Wall Street Journal are especially well represented. Files are arranged alphabetically by client name.

Subseries 4.1 contains client files from Caples' years at Ruthrauff & Ryan (1925-1927).

Subseries 4.2 contains client files from Caples' years at BBDO (ca. 1946-1972).

Subseries 4.3 contains files documenting copy testing and direct mail methods and results. Some of the copy-testing materials are in poster-sized format presumably designed for presentation. Several sets of lantern slides illustrating copy-testing results are also included.

Series 5: Business Files, includes BBDO files and correspondence from the 1930s through the 1980s. This series includes many of BBDO's internal manuals and instructions on copy-testing and direct mail, many authored by Caples. This series also contains notes, clipping files, and "tickler" or idea files, mostly from the period of Caple's retirement. Also found here are Caples' many awards and honors from advertising and direct marketing organizations.
Arrangement:
The collection is arranged into five series.

Series 1: Personal Papers

Series 2: Publications

Series 3: Speeches and Lectures

Series 4: Client Files

Series 5: Business Files
Biographical / Historical:
John Caples (1900-1990) was one of advertising's most influential copywriters. He grew up in New York City, the eldest of two sons of Byron Caples, a doctor, and Edith Richards Caples, a grandniece of W.W. Cole, P.T. Barnum's partner.

After graduation from the Naval Academy at Annapolis, Caples began his advertising career at Ruthrauff & Ryan in 1925, during the decade in which advertising began to assume its modern form, both in style and organizational structure. His first year there, he wrote a legendary mail-order advertisement for the U.S. School of Music. This advertisement, more than a thousand words long, embodied many of the techniques which Caples was later to develop, and is still regarded within the industry as one of the most effective pieces of advertising copy ever written. It began with the straightforward but emotionally insightful headline: "They laughed when I sat down at the piano." The headline became a part of American popular culture, appearing in ads, comics, cartoons, and greeting cards into the 1990s.

In 1927, Caples moved to Batten, Barton, Durstine & Osborne (BBDO), where he had the opportunity to work alongside Bruce Barton, an advertising legend and pioneer of direct mail. Caples remained at BBDO for 55 years, during which time he reshaped the field of direct response advertising. At BBDO he supervised direct response advertising for DuPont, U..S. Steel, General Electric, United Fruit, Hormel, the Wall Street Journal, Reader's Digest, Phoenix Mutual, Liberty Mutual, Western Airlines, U.S. Navy Recruiting, and many other clients. In his honor, the Direct Marketing Creative Guild established the John Caples Award to recognize creative excellence in direct marketing.

Caples was also respected for the development of innovative copy-testing techniques. He was the author of countless articles and several well-respected books, including Tested Advertising Methods (1932), Advertising for Immediate Sales (1936), Making Ads Pay (1957) and How To Make Your Advertising Make Money (1983). He also served as a recruitment and enlistment officer in the U.S. Navy during World War II. John Caples retired from BBDO in 1981. He died after a long convalescence in 1990.
Related Materials:
As part of the collection, the Archives Center accepted 22 books on advertising, including copies of Caples' books, some in foreign languages. These books are housed in the Archives Center.
Provenance:
The collection was donated in December 1990 by Caples' widow, Mrs. Dorothy Dickes Caples, of New York City.
Restrictions:
The collection is open for research.
Rights:
Reproduction fees for commercial use. Copyright restrictions. Contact staff for information.
Topic:
Advertising copy  Search this
advertising  Search this
Advertising, Direct-mail  Search this
Advertising executives  Search this
Copy writers  Search this
Direct marketing  Search this
Genre/Form:
Business letters
Awards
Essays
Diaries -- 20th century
Tear sheets
Typescripts
Citation:
John Caples Papers, 1900-1987, Archives Center, National Museum of American History.
Identifier:
NMAH.AC.0393
See more items in:
John Caples Papers
Archival Repository:
Archives Center, National Museum of American History
EDAN-URL:
ead_collection:sova-nmah-ac-0393
Additional Online Media:

Direct Mail Advertising Collection

Creator:
Wells, Ellen B.  Search this
Extent:
9.6 Cubic feet (29 boxes)
Type:
Archival materials
Collection descriptions
Direct mail
Date:
1976-77; 1980-81, 1984.
Scope and Contents note:
Unsolicited mail received by Ellen Wells during two twelve month periods, 1976-1977 and 1980-1981. Ms. Wells kept all materials received during these periods as a sample of the changing use of this mass communication medium. Ms. Wells received the first group in Ithaca, New York, and the latter in Alexandria, Virginia. This collection provides a substantial sample of materials used in direct mail advertising and solicitation. These techniques of mass communication have became increasingly sophisticated and more widely used in recent years and the products of these techniques--commonly called "junk mail"--are ubquitious in contemporary society.
Because this collection consists of materials received by only one individual, it is not a scientific sample; however, it reflects the targetting of individual consumers based on interests, tastes, and past buying patterns; and the use of direct mail by a wide range of organizations and institutions and the changing techniques employed.
Biographical/Historical note:
Donor is a Smithsonian Institution librarian.
Provenance:
Collection donated by Dibner Library, National Museum of American History, through Ellen Wells, 1984.
Restrictions:
Unrestructed research access on site.
Rights:
Copyright and trademark restrictions.
Topic:
Advertising, Direct-mail  Search this
Genre/Form:
Direct mail
Citation:
Direct Mail Advertising Collection, Archives Center, National Museum of American History.
Identifier:
NMAH.AC.0115
Archival Repository:
Archives Center, National Museum of American History
EDAN-URL:
ead_collection:sova-nmah-ac-0115

Mailings, 1996-2008

Creator:
National Air and Space Museum (U.S.) National Air and Space Society  Search this
Physical description:
1.25 cu. ft. unprocessed holdings
Type:
Brochures
Manuscripts
Newsletters
Date:
1996
1996-2008
Topic:
Astronautical museums  Search this
Aeronautical museums  Search this
Museums--Membership  Search this
Direct marketing  Search this
Fund raising  Search this
Advertising, Direct-mail  Search this
Local number:
SIA RS01340
See more items in:
Mailings 1996-2008 [National Air and Space Museum (U.S.) National Air and Space Society]
Data Source:
Smithsonian Institution Archives
EDAN-URL:
edanmdm:siris_arc_270489

Catalog design : the art of creating desire / written by Dianna Edwards ; designed by Robert Valentine

Title:
Art of creating desire
Author:
Edwards, Dianna  Search this
Valentine, Robert  Search this
Physical description:
160 p. : col. ill. ; 29 cm
Type:
Books
Date:
2001
C2001
Topic:
Commercial catalogs  Search this
Advertising, Direct-mail  Search this
Direct marketing  Search this
Data Source:
Smithsonian Libraries
EDAN-URL:
edanmdm:siris_sil_800957

Ways to save on: postage and printing : strategies for cutting costs from your direct mail campaigns, including list hygiene best practices and tools, and tactics for working effectively with your printer and lettershop/ from the editors of Catalog success, Target marketing

Author:
North American Publishing Company  Search this
Physical description:
25 p. : ill. ; 28 cm
Type:
Handbooks, manuals, etc
Date:
2004
C2004
Topic:
Advertising, Direct-mail  Search this
Direct marketing  Search this
Advertising layout and typography  Search this
Call number:
HF5861 .W39 2004
Data Source:
Smithsonian Libraries
EDAN-URL:
edanmdm:siris_sil_808112

Deceptive mailings and sweepstakes promotions : hearings before the Permanent Subcommittee on Investigations of the Committee on Governmental Affairs, United States Senate, One Hundred Sixth Congress, first session, March 8 and 9, 1999

Author:
United States Congress Senate Committee on Governmental Affairs Permanent Subcommittee on Investigations  Search this
Physical description:
vii, 329 p. : ill. ; 24 cm
Type:
Books
Place:
United States
Date:
1999
Topic:
Mail fraud  Search this
Sweepstakes--Corrupt practices  Search this
Mailing list services industry--Corrupt practices  Search this
Advertising, Direct-mail--Corrupt practices  Search this
Older people--Crimes against  Search this
Data Source:
Smithsonian Libraries
EDAN-URL:
edanmdm:siris_sil_765578

[Trade catalogs on direct mail marketing ... ]

Author:
Advo, Inc  Search this
Smithsonian Libraries American History Trade Literature Collection DSI  Search this
Physical description:
<2> v. : ill
Type:
Catalogs
Trade catalogs
Date:
1991
[1991]-
Topic:
Advertising, Direct-mail  Search this
Call number:
051313
Data Source:
Smithsonian Libraries
EDAN-URL:
edanmdm:siris_sil_667290

Perfume & cosmetic trade catalogs : a century of advertising 1875-1975 / Donna Aha

Title:
Perfume and cosmetic trade catalogs : a century of advertising 1875-1975
Guide to
Guide to perfume and cosmetic trade catalogs
Century of advertising, 1875-1975
Author:
Aha, Donna  Search this
Physical description:
118 leaves : ill. (some col.) ; 28 cm
Type:
Books
Place:
United States
Date:
1998
C1998
Topic:
Commercial catalogs--Bibliography  Search this
Advertising, Direct-mail  Search this
Call number:
HF5861 .A43 1998
Data Source:
Smithsonian Libraries
EDAN-URL:
edanmdm:siris_sil_539312

Courriers distingués : l'image de marque à travers le courrier = Special mail : the brand image through mail

Title:
Special mail
Author:
Musée de la poste (France)  Search this
Physical description:
179 p. : ill. (some col.) ; 30 cm
Type:
Exhibitions
Date:
1997
1997]
Topic:
Commercial art  Search this
Advertising, Direct-mail  Search this
Advertising--Brand name products  Search this
Call number:
NC997.A4 P37 1997
Data Source:
Smithsonian Libraries
EDAN-URL:
edanmdm:siris_sil_595474

War in the mails : an explanation of the most gigantic direct mail fraud in the history of advertising : [a brief outline of the investigation to uncover and expose the Nazi campaign of disruption through the United States mails / by Henry Hoke]

Author:
Hoke, Henry Reed 1894-  Search this
Wheeler, Burton K (Burton Kendall) 1882-1975  Search this
Physical description:
[8] p. : ill. ; 28 cm
Type:
Books
Place:
United States
Date:
1941
1941]
Topic:
World War, 1939-1945--Propaganda  Search this
Advertising, Direct-mail  Search this
Franking privilege  Search this
Call number:
D810.P7 G3 1941
D810.P7G3 1941
Data Source:
Smithsonian Libraries
EDAN-URL:
edanmdm:siris_sil_448495

DIRECT APPEAL ADVERTISING

Author:
GETTIER MONTANYE, INC  Search this
Type:
Books
Trade catalogs
Date:
1946
Topic:
Advertising, Direct-mail  Search this
Call number:
010833
Data Source:
Smithsonian Libraries
EDAN-URL:
edanmdm:siris_sil_220966

Post-omdeling af reklamer, 1963

Author:
Det Danske postvæsen  Search this
Physical description:
64 p. : ill. ; 18 cm
Type:
Books
Place:
Denmark
Date:
1963
Topic:
Advertising, Direct-mail  Search this
Postal service  Search this
Call number:
HF5861 .D191 1963
HF5861.D191 1963
Data Source:
Smithsonian Libraries
EDAN-URL:
edanmdm:siris_sil_149966

Catalogue [microform] / Montgomery Ward

Title:
Montgomery Ward catalogue
Ward's catalogue
Author:
Montgomery Ward  Search this
Physical description:
v. : ill. (some col.) ; 34 cm
Type:
Microforms
Date:
18uu
Topic:
Commercial catalogs  Search this
Advertising, Direct-mail  Search this
Call number:
mfm 000496n
Data Source:
Smithsonian Libraries
EDAN-URL:
edanmdm:siris_sil_169582

The Dartnell direct mail and mail order handbook [by] Richard S. Hodgson

Author:
Hodgson, Richard S  Search this
Physical description:
1092 p. illus., forms, port. 20 cm
Type:
Books
Date:
1964
Topic:
Advertising, Direct-mail  Search this
Call number:
HF5861 .H69
HF5861.H69
Data Source:
Smithsonian Libraries
EDAN-URL:
edanmdm:siris_sil_34907

Direct mail design

Author:
Ballinger, Raymond A. 1907-  Search this
Physical description:
224 p. (chiefly illus. (part col.)) 31 cm
Type:
Books
Date:
1963
[1963]
Topic:
Advertising, Direct-mail  Search this
Call number:
HF5861 .B2X
HF5861.B2X
Data Source:
Smithsonian Libraries
EDAN-URL:
edanmdm:siris_sil_58116

Direct response graphics / Cheryl Dangel Cullen

Author:
Cullen, Cheryl Dangel  Search this
Physical description:
191 pages : chiefly illustrations (some color) ; 28 cm
Type:
Books
Date:
2000
©2000
Topic:
Direct marketing  Search this
Advertising, Direct-mail  Search this
Graphic arts  Search this
Graphic design (Typography)  Search this
Data Source:
Smithsonian Libraries
EDAN-URL:
edanmdm:siris_sil_1047608

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