20th century alcohol & tobacco 100 years of stimulating ads = 100 Jahre stimulierende Werbung = 100 ans de publicites stimulantes Jim Heimann, Steven Heller
This collection consists of materials documenting the Castor Advertising Corporation, Castor SG&B, and Castor Spanish International, which specialized in reaching Hispanic audiences.
Content Description:
Archival materials documenting the Castor Advertising Corporation, Castor SG&B, and Castor Spanish International. This collection includes correspondence, business records, awards, a copy of Fernández's MBA thesis, photographs, newspaper clippings, magazines, a DVD containing an interview with Fernández, and advertising reels recorded on VHS tapes, cassettes, and 16mm film.
Arrangement:
This collection is arranged into four series.
Series 1: Background Materials, 1961-2001, 2018
Series 2: Advertising Materials, 1969-1987
Series 3: Newspaper Clippings and Publications, 1968-2000
Series 4: Audiovisual Materials, 1960-2007
Biographical / Historical:
Castor A. Fernández Capote was born in 1943 in Havana, Cuba and moved to the United States in 1961. Fernández first lived in Miami, Florida but moved to New York City soon after. He attended City College of New York where he received his Bachelor and Master of Business Administration in Marketing. For his MBA thesis, "Market Segmentation through Television Advertising," Fernandéz focused his research on the potential for Spanish-language media to engage the Spanish-speaking market of New York. Fernández began his nearly four-decade-long advertising career in firms throughout New York City such as Link Advertising and Palmer Advertising. In 1968, Fernández established his own advertising firm called Castor Spanish International, focusing specifically on marketing designed for to the multiple groups of people described under the umbrella term "Hispanic." In 1989, Castor Spanish International merged with the Miami-based advertising corporation, Garcia-Serra & Blanco Advertising, to form a new agency: Castor SG&B. The agency dissolved the merger in 1990 and Fernández established Castor Advertising Corporation. Fernández retired from advertising in 2002. Throughout his decades-long career, he and his agencies did work for many major American corporations such as Café Bustelo, Citibank, McDonald's, Coca-Cola, Anheuser-Busch, Kmart, Richardson-Vicks, and Heublein Incorporated.
Provenance:
Collection donated to the Archives Center in 2018 by Castor Fernández.
Restrictions:
Collection is open for research.
Rights:
Collection items available for reproduction, but the Archives Center makes no guarantees concerning intellectual property rights. Archives Center cost-recovery and use fees may apply when requesting reproductions.
This collection consists of a single scrapbook of proofsheets and photo proofs from DFS's advertising campaign for Falstaff Beer in the period 1945 1946.
The advertisements center around three distinct themes. The first and most comprehensive features a salute to "The Men Who Keep Faith with America." These ads contain handsome black and white woodcut illustrations depicting men at work in a wide variety of occupations, accompanied by a text which emphasizes each occupation's contribution to the war effort. Some of the occupations featured include: railroad workers, telephone linemen, grocers, policemen, laborers, design engineers, construction workers, white collar workers, bus drivers, doctors, farmers, bakers, steel workers, cowboys, machinists, newspapermen, and auto mechanics. Interestingly, this campaign does include a few women newspaperwomen.
The second theme treated in this scrapbook features returning veterans, who have earned the right to relax and enjoy the bounty of America. They are depicted in a variety of social scenes, such as at parties or at the beach.
The final theme concerns tie ins for the "Falstaff Show" on radio. These also feature Americans enjoying their rights to relaxation and depict men and women playing tennis and baseball, bowling, fishing, etc.
Arrangement:
The collection is arranged into one series.
Biographical / Historical:
The DFS (Dancer, Fitzgerald Sample) Advertising Agency was a New York based firm organized in 1923. One of their clients was the Falstaff Brewing Corporation of St. Louis, Missouri. DFS was merged into the Saatchi & Saatchi advertising agency in mid 1987.
In 1917, Joseph Griesedieck founded the Griesedieck Beverage Company after purchasing the small Forest Park Brewing Company plant in St. Louis. During Prohibition, the company changed its name to the Falstaff Corporation, and produced soft drinks and near beer. Towards the end of Prohibition, the name was again changed, to the Falstaff Brewing Corporation. The company received the first Federal permit issued when brewing was made legal again in 1933. In 1935 the company was among the first to pioneer the concept of multiple breweries in several cities. By 1973 it was among the top ten American breweries in terms of sales. It was purchased by the General Brewing Company in 1977.
Provenance:
The scrapbook was discovered in a records storage center in New York and was donated to the Archives Center by the archivist of the Procter & Gamble Company in 1989.
Restrictions:
Collection is open for research.
Rights:
Collection items available for reproduction, but the Archives Center makes no guarantees concerning copyright restrictions. Other intellectual property rights may apply. Archives Center cost-recovery and use fees may apply when requesting reproductions.
This collection contains IAC group advertising materials for Johnnie Walker Black Label and Publix grocery stores in both English and Spanish.
Scope and Contents:
The collection contains print advertisements for Publix Grocery Store and for Johnnie Walker Black Label, created by the IAC Group.
Arrangement:
The collection is arranged into one series.
Biographical / Historical:
IAC group is an advertising firm founded in 1978 based in Miami, Florida. It focuses on marketing products to affluent Latinos. Included in the collection are advertisements for Publix grocery stores in 1989 and Johnnie Walker Black Label Whiskey in 1991, 1993, and 1996.
Provenance:
Donated to the Archives Center by the IAC Group, through Gabriela Alcantara-Diaz, in 2015.
Restrictions:
Collection is open for research.
Rights:
Collection items available for reproduction, but the Archives Center makes no guarantees concerning copyright restrictions. Other intellectual property rights may apply. Archives Center cost-recovery and use fees may apply when requesting reproductions.
The collection documents the work of the Sosa, Bromley and Aguilar and Associates advertising agency of San Antonio, Texas.
Scope and Contents:
The collection documents the work of the Sosa, Bromley and Aguilar and Associates advertising agency of San Antonio, Texas. They created advertising for large corporations such as Western Union, American Airlines, Coca-Cola, Mars, Procter and Gamble, Anheuser-Busch, and Burger King. Additionally, they worked on political campaigns for Republican candidates including George W. Bush and Ronald Reagan. Works created for local institutions such as the San Antonio Symphony and Incarnate Word High School are also represented in the collection. Sosa, Bromley and Aguilar were pioneers in developing advertising strategies to appeal to Latino consumers.
This collection includes internal corporate documentation such as awards, financial reports, marketing strategies, advertisement samples and newsletters, as well as newspaper and magazine articles. The majority of the collection consists of audiovisual materials in D2, BetacamSP, 3/4" U-Matic and 1" videotape formats. The audiovisual materials contain commercials, casting calls/auditions, director reels, public service announcements, focus groups sessions and more. Six hours of oral histories with the principals and transcriptions of the interviews are also included in the collection. Prominent sections of the collection include advertisements created for the Center for Disease Control to address misconceptions about AIDS in Latino communities, as well as photographs, an audiocassette, and public service announcements pertaining to the life and death of singer Selena Quintanilla-Pérez.
Arrangement:
This collection is divided into five series:
Series 1: Background Materials, 1980-2015
Series 2: Financial Materials, 1983-1989
Series 3: Clippings, 1988-1999
Series 4: Advertisements, 1988-1995
Series 5: Audiovisual Materials, 1988-1997
Biographical / Historical:
Lionel Sosa (b. 1939) is from San Antonio, Texas and is of Mexican descent. His first venture as an entrepreneur was starting a graphic design studio called Sosart which later developed into an advertising agency. Ernest Bromley (b.1951), of Puerto Rican and Canadian descent, joined the company in 1981 while employed at the University of Texas, San Antonio as a researcher. Bromley's background in acculturation, advertising and consumer research provided a unique perspective for the newly developed Sosa and Associates. Adolfo "Al" Aguilar (b. 1955), also of Mexican descent, studied advertising and marketing at the University of Texas, Austin. Aguilar worked for Coca-Cola's first Hispanic Marketing Department when he began meeting with Sosa and Bromley. Eventually, Aguilar helped bring the Coca-Cola account to Sosa Bromley and Associates. This successful transfer ultimately led to the development of Sosa, Bromley and Aguilar and Associates.
Spanish Language Television Collection (NMAH.AC.1404)
Goya Foods, Inc. Collection, 1960-2000 (NMAH.AC.0694)
Separated Materials:
Items relating to this collection were donated to the Division of Numismatics and Division of Work and Industry. See accessions: 2002.0007.0517 (Tetradrachm coin); 2015.0080.01 (1988 Clio Award Trophy Hispanic Advertising AIDS Campaign); 2015.0080.02 (Promotional Mug); 2015.0080.05 (Promotional Watch); 2016.3049.02 (1993 Clio Award for Hispanic Market Coca Cola Classic); 2015.0080.06 (1990 Adweek Plaque); 2015.0080.03 (1995 Selena Commemorative Pin).
Provenance:
Donated to the Archives Center in 2015, by Lionel Sosa, Ernest Bromley and Adolfo Aguilar.
Restrictions:
Collection is open for research.
Rights:
Collection items available for reproduction, but the Archives Center makes no guarantees concerning copyright restrictions. Other intellectual property rights may apply. Archives Center cost-recovery and use fees may apply when requesting reproductions.
7.38 Cubic feet (consisting of 12 boxes, 2 folders, 11 oversize folders, 1 map case folder, 3 boxes (1 full, 2 partial), plus digital images of some collection material.)
Type:
Collection descriptions
Archival materials
Advertising
Advertising fliers
Advertising cards
Advertising mail
Advertisements
Beverage labels
Business cards
Business letters
Business ephemera
Business records
Caricatures
Catalogues
Commercial catalogs
Commercial correspondence
Correspondence
Ephemera
Invoices
Illustrations
Labels
Instructional materials
Legal documents
Legislation (legal concepts)
Letterheads
Mail order catalogs
Manuals
Manufacturers' catalogs
Menus
Periodicals
Printed ephemera
Print advertising
Publications
Recipes
Receipts
Sales catalogs
Sales letters
Sales records
Signs (declaratory or advertising artifacts)
Trade catalogs
Trade cards
Trade literature
Date:
1743-1963
bulk 1846-1962
Summary:
A New York bookseller, Warshaw assembled this collection over nearly fifty years. The Warshaw Collection of Business Americana: Accounting and Bookkeeping forms part of the Warshaw Collection of Business Americana, Subseries 1.1: Subject Categories. The Subject Categories subseries is divided into 470 subject categories based on those created by Mr. Warshaw. These subject categories include topical subjects, types or forms of material, people, organizations, historical events, and other categories. An overview to the entire Warshaw collection is available here: Warshaw Collection of Business Americana
Scope and Contents note:
In 1953, Warshaw launched a year-long collecting campaign, soliciting material on whiskey and wine. He expanded this effort to also include items related to the drinking habit of notable persons. This category was originally labeled "whiskey" but has been retitled as the content covers a wide variety of distilled beverages, spirits, liquors, liqueurs, and hard alcohol.
The bulk of the content is print material in the form of advertising, circulars, price lists, marketing and promotional items with also a sampling of business records consisting of transactional documents such as receipts, invoices, correspondence, and import/export paperwork. Some bottle labels and a couple of packaging examples are present, as are drink recipe booklets and entertainment/pairing guides. Only a small portion of this series covers regulatory aspects such as licensing and taxation, including a Prohibitionists' Text-Book from 1880. The rich volume of advertising provides much in the way of visuals regarding the culture of drinking and entertainment through several 19th and 20th Century eras.
The Warshaw Survey Campaign Records series provides insight to his collection building strategy. Samples of his outbound solicitations exist and to a greater extent, the inbound replies help demonstrate his process and some of the relationships he had with institutions, businesses, and individuals. Of particular note are some of the anecdotal responses, plus several essays and memoir pieces related to the effects of alcohol consumption; not always positive, not always negative.
See also Warshaw Collection of Business Americana, Series 2: Other Collection Divisions, Liquor & Wine Labels and Advertisements, 1893-1905, which contains two additional boxes of scrapbooks filled with printed advertisements, dealers' receipts, labels and drink recipe books.
Arrangement note:
Whiskey, Liquor, and Spirits is arranged in five subseries.
Business Records and Marketing Material
Genre
Subject
Warshaw's Whiskey and Wine Survey and Collecting Campaign Records
Oversize Material
Brand Name Index:
The following is a list of brand names for various alcoholic beverages and related names that appear on this list is a compilation of those found on materials in the vertical document boxes. It is not a complete list of all the brand names for whiskey.
Brand Name Index
Brand Name -- Manufacturer
Adam Schneider's Dutch -- Seagram Distillery
Alleghany -- Phoenix Mills Dist.Co.
Ambassador -- Taylor & Ferguson
Ancestor -- John Dewar & Sons
Anderson Co. Club -- Phoenix Mills Dist. Co.
Angostura Bitters -- Philip Goldberg
Antiquary -- Jas. Hardie
Apry -- Schieffein & Co.
Arkansas Traveler -- Seagram Distillers
B & B -- Wright & Taylor
Bailey' s -- Huey & Christ
Banquet -- Ginter Co.
Barton -- Revere Distilling Co.
Bay State -- Revere Distilling Co.
Beechwood -- Applegate & Sons
Beefeater -- Kobrand Corp.
Big Cat -- General Distillers Corp.
Black & White -- Fleischmann Dist.
Black Warrior, The -- Seagram Distillers
Blue Blood Club -- Kentucky Liquor Co.
Blue Ribbon -- Altschul Distilling Co.
Bombay -- A. M. Penrose
Bond & Lillard -- W.H. McBrayer
Bonnie Brae -- Cobb Hersey Co.
Bos -- Pease Son & Co.
Bottoms Up -- Brown-Forman Distillery Co.
Briar Mint -- Cincinnati Distillers
Briar Mint -- General Distillers Corp.
Brunswick Club -- H.& H.W. Catherwood
Buckingham -- Venable & Heyman
Burks Spring -- Thos. L. Smith & Sons
Cabinet -- Woodrow & George
Canadian Club -- Hiram Walker & Son
Cap'n Jack -- Cincinnati Distillers
Carioca -- Schenley Co.
Carstairs -- Stewart Distilling Co.
Cedar Brook -- Wm.H. McBrayer
Cedar Valley -- Weideman, Holmes & Co.
Cee Bee Sloe Gin -- Cook & Bernheimer Co.
Celery -- Cook & Bernheimer Co.
Charteuse -- Shieffein & Co.
Cherry Heering -- Schenley Import Co.
Chivas Regal -- General Wine & Spirits Co.
Churchill 88 -- Fleischmann Distilling Corp.
Clover Club -- Boyle & McGlinn
Club, The -- G.F. Heublein & Bros.
Club House -- M. Shaughnessy & Co.
Cold Spring Jockey Club -- John Kissel & Son
Commodore -- J. Brown & Co.
Commonwealth Club -- Cobb Hersey Co.
Corby's -- Jas. Barclay & Co.
Cordon Bleu -- Martell
Coates Plymouth -- Schiefflin & Co.
County Chairman -- General Distillers Corp.
Courvoisier -- W.A. Taylor & Co.
Crcaker Jack -- General Distillers Corp.
Creme Yvette -- Sheffield Co.
Cuckoo -- Rex Distilling Co.
Cutty Shark -- Berry Bros . & Rudd Ltd.
Dekuyper -- National Distillers Products
Dewey's Victory -- A.B. Sheaffer
Dews of Erin -- Cobb Hersey Co.
D.J.A. -- David & John Anderson Ltd.
D.O.M. Benedictine -- Julius Wile Sons
Drambuie -- W.A.Taylor & Co.
Drip Rock -- Cold Spring Distilling
Duff Gordon -- Munson G. Shaw Co.
Eagle Liqueur -- Rheinstrom Bros .
Early Times -- Brown-Forman Distillery
Gold Dust -- A.R. Champney Co.
El Bart -- Camberwell Distillery
Embassy Club -- Continental Distilling
Empire Club -- G.F. Coshland & Co.
Everett Spring -- Cobb Hersey Co.
Fairfax County -- Austin, Nichols & Co.
Fairview -- Schmidt & Ziegler, Ltd.
Fellsglen -- John E. Fells
Fenbrook -- Charles S. Gove Co.
Fig Rye -- F. Madlener
Four Roses -- Frankfort Distilleries
Fulton -- Myers & Co.
Fundador -- Canada Dry Import Co.
Gair Loch -- Stromness Dist. Co.
Galliano -- McKesson & Robbins
Gaston Fontaine's -- Cobb Hersey Co.
Geneva -- United Dist. Co.
George Mills -- Woodrow & George
Geyser -- Peoples Distilling Co.
Gilbey' s Gin -- National Distillers Prod.ucts
Gold Fax -- Clune & Torpy
Golden Seal -- W. Scott Gillespie
Golden Truth -- Despres Distilling Co.
Grand Marnier -- Carillon Importers Ltd.
Grant 63 -- Revere Distilling Co.
Grandpa' s Delight -- Pembrook Distilling Co.
Grant's Stand Fast -- Austin, Nichols & Co.
Green River -- McCulloch
Greensboro -- Cobb Hersey Co.
Grouse -- Seggerman Slocum
Harrisville -- Cobb Hersey Co.
Harvest Home -- Seagram Distillers
Hazel Dell -- Rheinstrom Bros.
Heather Blossom -- B.H.R. Distilling Co.
Hennessy -- Schieffein & Co.
Hillside -- Steinhardt Bros. & Co.
Hine Cognac -- 21 Brands Inc.
Hoffman House -- P.H. Hamburger
Holland Process -- Rosenberger Bros.
Home Comfort -- Max Stiner & Co.
House of Lords -- Wm.Whitely & Co.
House of Lords -- W.A. Taylor & Co.
Hunter -- Wm. Lanaham & Sons
Imperial -- Hiram Walker & Sons
Inverness Club -- J.W. Cheesman Co.
Irish Mist -- Munson G. Shaw Co.
Jackson Club -- O'Bryan Bros.
Jefferson -- Seagram Distillers
Jessie Moore -- General Distillers Corp
Joel Hill -- Woodrow & George
Jockey Club -- Excelsior Distilling Co.
J.& F. Martell's Brandy -- G.S.Nicholas & Co.
Kenton Belle -- Simon Kenton Co.
Kentucky Favorite -- United Dist. Co.
Kentucky Gentleman -- Barton Distilling Co.
Kentucky Nectar -- General Distillers Corp
Kentucky Tavern -- Glenmore Distillers
Keuka Club -- O'Dea Home Supply Co.
Keystone -- Wm.H.Graham & Co.
Kilty -- R.Thorne & Sons, Ltd.
King -- Brown-Forman Distillery
King's Ransom -- Edradour Distillery
King's Ransom -- Wm. Whitely & Co.
Kuban -- General Distillers Corp
Laganda Club -- Altschul Distilling Co
Lamplighter -- J.& w . Nicholson Co.
Latonia Club -- Sheldon Co.
La Rojena (Jose Cuervo) -- Young' s Market
Lechmere -- Doyle, F.M. & Co.
Lemon Hart -- Julios Wile Sons
Lick Run -- General Distillers Co.
Lindenwood -- Spiess & Bachenheimer
London Dry -- Sir Robert Burnett & Co
London Gin -- Wm. Reed
Lorraine Club -- Felix Coblentz & Co.
MacNaughton -- Schenley Co.
Maker' s Mark -- Star Hill Distilling Co
Mammoth Cave Springs -- Seagram Distillers
Manhattan Club -- Mac Stiner & Co.
Maryland Club -- John Belt & Co.
Mentor -- Ginter Co.
Monitor -- J.C. Childs & Co.
Mosaic -- People's Distilling Co.
Mount Vernon -- Cook & Bernheimer
Mount Vernon -- Mannis Distilling
Mouquin -- Austin, Nichols & Co.
Myers -- General Wine & Spirits Co. Thos. Smith Co.
M & Z -- Thos. Smith Co.
Nectar -- Woodrow & George
Nelson County -- Wm.S.Turner Dist.Co.
Novena -- Rheinstrom Bros.
Number 30 -- General Distillers Corp.
O.F.C. -- Geo. T. Stagg Co.
O.F.C. -- Schenley Co.
Old Amor Rye -- H.W .Huguley Co.
Old Angus -- Train & Mcintrye, Ltd.
Old Anvil -- General Distilleries Corp.
Old Benton -- Excelsior Distilling C
Old Boone -- Wm.S.Turner Dist.Co.
Old Charter -- Wright & Taylor
Old Chuck -- General Distilleries Corp.
Old Crow -- Hermitage Distillery
Old Crow -- H.B.Kirk & Co.
Old Elk -- Stoll, Vanatta & Co.
Old Fitzgerald -- Stitzel-Wellwe Distillery
Old Forester -- Brown-Forman Distillery Co.
Old Goodenough -- United Distributing Co.
Old Grain Belt -- Pure Food Dist. Co.
Old Grist Mill -- John F.Gillespie
Old Hickory Hollow -- Wm. S.Turner Dist.Co.
Old Homestead -- Seagram Distillers
Old Home Still -- Sheldon co. Cocktail
Old Hundred -- Wm.S.Turner Dist.Co.
Old Judge -- Altschul Distilling Co.
Old Lanark -- York Distilling
Old Maid -- Irene Parker Co.
Old Maysville -- Manufacturer Unknown
Old Minden -- Revere Distilling
Old Pilgrim -- Revere Distilling Co.
Old Prentice -- J.T.S.Brown & Sons
Old Pugh -- R.S.Strader & Son
Old Rampart -- General Distillers Corp.
Old Richmond -- Thos. L. Smith Co
Old Rip -- J.C. Childs & Co
Old Saratoga -- Rosskam, Gerstley & Co.
Old '67 Rye -- Wm.S.Turner Dist. Co
Old Star -- A & G J.Caldwell
Old Talent -- Cobb Hersey Co
Old Time -- John N.Thomas & Co.
Old Tom -- Wm.Reed
Old Tom Gin -- DuVivier & Co.
Old Underoof -- Chas.Dennehy & Co
Old Valley -- Woodrow & George
Owl Club -- Wm.S.Turner
Oxford -- Simon Kenton Co.
Paddy -- Cork Distributer
Paddy -- York Distilleries
Paddy -- Austin, Nichols & Co
Paul Jones -- Frankfort Distilleries
Perfection -- D.& J. Mc Callum's
Pernod -- Julius Wile Sons
Pilgrimage -- W.H.McBrayer
Pioneer, The -- Seagram Distillers
Pimm's Cup -- Julius Wile Sons
Pointer -- Gottschalk Co.
Pot Still Gin -- Milshire
Prince Hurbert Polignac -- Dennis & Hippert
Private Stock -- Cincinnati Distillers
Queen Louise -- Rose City Importing Co
Ramshead -- Hannah & Hogg
Red Top Rye -- Ferdinand Westheimer & Sons
Remy Martin -- Renfield Importers Ltd
Richwood -- W.H. McBrayer
Robin Olg -- Geo. Beer & Son
Rock Hill -- Wm.S.Turner
Rock Spring -- Dudley P.Ely
Rock & Rye -- Sheldon co.
Rogers -- United Distributing Co
Ronrico -- General Wine & Spirits Co
Rose Annoo -- Henry Hollander
Rosebud -- Applegate & Sons
Rose Wood -- General Distillers Corp.
Royal Club -- John N.Thomas & Co.
Secrestat Bitters -- G.S.Nicholas & Co.
Sheridan Club -- Despres Distilling Co
Silver Lake -- Seagram Distillers
Silver Thistle -- Hannah & Hogg
Stag -- A.M. Bininger & Co
Stand Fast -- Grant's
Standard -- Steinhardt Bros. & Co.
Sterling -- Steinhardt Bros, & Co.
Storm King -- J.C. Childs & Co.
Strega -- Canada Dry Imprt Co.
Summerfield -- Cobb Hersey Co.
Sunbeam -- Cobb Hersey Co
Sunny Valley -- Revere Distilling Co.
Susquehanna -- W.H. McBrayer
Swan Gin -- Ferd.Ruttman & Son
Sweet Home -- Altschul Distilling Co
Tea Kettle -- W.H.McBrayer
Tia Maria -- W.A.Taylor & Co.
Trimble -- White, Hentz & Co.
Tullamore Dew -- Munson G.Shaw Co.
Upper Ten -- H.& H.W Catherwood
Usher's Whiskey -- G.S.Nicholas & Co.
Virginia Gentleman -- Austin, Nichols & co.
Waterfill & Frazier -- W.H. McBrayer
Whipple Creek -- General Distillers Corp
White Dove -- Revere Distilliing Co.
White Label -- John Krissel & Son
White Label -- John Dewar & Sons
White Lily -- Cobb Hersey Co.
White Horse -- Mackie & Coy
White Seal -- Carstairs
Wild Cat -- Seagram Distillers
Wolf Creek -- Frankfort Distilleries
Woodland -- Crigler and Crigler
w.w.w -- Angela Myers
Forms Part Of:
Forms part of the Warshaw Collection of Business Americana.
Series 1: Business Ephemera
Series 2: Other Collection Divisions
Series 3: Isadore Warshaw Personal Papers
Series 4: Photographic Reference Material
Provenance:
Whiskey, Liquor, and Spirits is a portion of the Business Ephemera Series of the Warshaw Collection of Business Americana, Accession AC0060 purchased from Isadore Warshaw in 1967. Warshaw continued to accumulate similar material until his death, which was donated in 1971 by his widow, Augusta. For a period after acquisition, related materials from other sources (of mixed provenance) were added to the collection so there may be content produced or published after Warshaw's death in 1969. This practice has since ceased.
Restrictions:
Collection is open for research. Some items may be restricted due to fragile condition.
Rights:
Collection items available for reproduction, but the Archives Center makes no guarantees concerning copyright restrictions. Other intellectual property rights may apply. Archives Center cost-recovery and use fees may apply when requesting reproductions.
Warshaw Collection of Business Americana Subject Categories: Whiskey, Liquor, and Spirits, Archives Center, National Museum of American History, Smithsonian Institution
Sponsor:
Funding for partial processing of the collection was supported by a grant from the Smithsonian Institution's Collections Care and Preservation Fund (CCPF).
2.58 Cubic feet (consisting of 5.5 boxes, 4 oversize folders, 1 map case folder.)
Type:
Collection descriptions
Archival materials
Trademarks
Letterheads
Sales catalogs
Business ephemera
Business cards
Print advertising
Business letters
Ephemera
Invoices
Receipts
Catalogs
Patents
Publications
Trade catalogs
Labels
Printed ephemera
Catalogues
Trade cards
Recipes
Trade literature
Periodicals
Manufacturers' catalogs
Commercial catalogs
Menus
Mail order catalogs
Instructional materials
Business records
Advertising mail
Advertisements
Commercial correspondence
Advertising
Auction catalogs
Legal documents
Sales records
Beverage labels
Legislation (legal concepts)
Manuals
Correspondence
Sales letters
Exhibition catalogs
Advertising cards
Advertising fliers
Date:
1748-1994
Summary:
A New York bookseller, Warshaw assembled this collection over nearly fifty years. The Warshaw Collection of Business Americana: Wines forms part of the Warshaw Collection of Business Americana, Subseries 1.1: Subject Categories. The Subject Categories subseries is divided into 470 subject categories based on those created by Mr. Warshaw. These subject categories include topical subjects, types or forms of material, people, organizations, historical events, and other categories. An overview to the entire Warshaw collection is available here: Warshaw Collection of Business Americana
Scope and Contents:
In 1953, Warshaw launched a year-long collecting campaign, soliciting material on whiskey and wine. He expanded this effort to also include items related to the drinking habit of notable persons. The wine category has been separated from this original grouping and contains material primarily related to wine traders and merchants, wine auction and exhibition materials, import and export legislation, and the creation and subsequent history of certain wines. Additional topics represented in the collection include medicinal uses of wine, cooking and wine, wine-related organizations, and wine in religious traditions.
The bulk of the represented content is print material including advertisements, business records, price lists, invoices, correspondence, and import/export records. While several companies are represented, there are no comprehensive business records for any entity represented in the collection.
Advertising represents a large portion of the collection, and provides a varied and expansive look at the evolution of wine-related art in advertising. Other strengths of the collection lie in the diversity of subject material, allowing researchers to get a broad introduction to several facets of the wine industry and wine in culture.
Arrangement:
Wines is arranged in three series.
Also included is a partial Brand Name Index - Guide Supplement (Box 1, Folder Admin).
Business Records
Genre
Subject
Forms Part Of:
Forms part of the Warshaw Collection of Business Americana.
Missing Title
Series 1: Business Ephemera
Series 2: Other Collection Divisions
Series 3: Isadore Warshaw Personal Papers
Series 4: Photographic Reference Material
Provenance:
Wines is a portion of the Business Ephemera Series of the Warshaw Collection of Business Americana, Accession AC0060 purchased from Isadore Warshaw in 1967. Warshaw continued to accumulate similar material until his death, which was donated in 1971 by his widow, Augusta. For a period after acquisition, related materials from other sources (of mixed provenance) were added to the collection so there may be content produced or published after Warshaw's death in 1969. This practice has since ceased.
Restrictions:
Collection is open for research. Some items may be restricted due to fragile condition.
Rights:
Collection items available for reproduction, but the Archives Center makes no guarantees concerning copyright restrictions. Other intellectual property rights may apply. Archives Center cost-recovery and use fees may apply when requesting reproductions.
Warshaw Collection of Business Americana Subject Categories: Wines, Archives Center, National Museum of American History, Smithsonian Institution.
Sponsor:
Funding for partial processing of the collection was supported by a grant from the Smithsonian Institution's Collections Care and Preservation Fund (CCPF).
