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Sosa, Bromley and Aguilar and Associates Records

Advertiser:
Procter & Gamble Company  Search this
Mars, Incorporated  Search this
American Airlines  Search this
Burger King Corporation  Search this
Coca-Cola Company  Search this
Anheuser-Busch  Search this
Creator:
Sosa, Lionel  Search this
Sosa, Bromley and Aguilar and Associates (San Antonio, Texas)  Search this
Aguilar, Adolfo  Search this
Bromley, Ernest W.  Search this
Extent:
14 Cubic feet (31 boxes and 1 map folder)
Type:
Collection descriptions
Archival materials
Oral history
Newsletters
Marketing records
Ephemera
Photographs
Commercials
Awards
Advertisements
Ledgers (account books)
Articles
Magazines (periodicals)
Place:
Texas -- 20th century
San Antonio (Tex.)
Date:
1981-1997
Summary:
The collection documents the work of the Sosa, Bromley and Aguilar and Associates advertising agency of San Antonio, Texas.
Scope and Contents:
The collection documents the work of the Sosa, Bromley and Aguilar and Associates advertising agency of San Antonio, Texas. They created advertising for large corporations such as Western Union, American Airlines, Coca-Cola, Mars, Procter and Gamble, Anheuser-Busch, and Burger King. Additionally, they worked on political campaigns for Republican candidates including George W. Bush and Ronald Reagan. Works created for local institutions such as the San Antonio Symphony and Incarnate Word High School are also represented in the collection. Sosa, Bromley and Aguilar were pioneers in developing advertising strategies to appeal to Latino consumers.

This collection includes internal corporate documentation such as awards, financial reports, marketing strategies, advertisement samples and newsletters, as well as newspaper and magazine articles. The majority of the collection consists of audiovisual materials in D2, BetacamSP, 3/4" U-Matic and 1" videotape formats. The audiovisual materials contain commercials, casting calls/auditions, director reels, public service announcements, focus groups sessions and more. Six hours of oral histories with the principals and transcriptions of the interviews are also included in the collection. Prominent sections of the collection include advertisements created for the Center for Disease Control to address misconceptions about AIDS in Latino communities, as well as photographs, an audiocassette, and public service announcements pertaining to the life and death of singer Selena Quintanilla-Pérez.
Arrangement:
This collection is divided into five series:

Series 1: Background Materials, 1980-2015

Series 2: Financial Materials, 1983-1989

Series 3: Clippings, 1988-1999

Series 4: Advertisements, 1988-1995

Series 5: Audiovisual Materials, 1988-1997
Biographical / Historical:
Lionel Sosa (b. 1939) is from San Antonio, Texas and is of Mexican descent. His first venture as an entrepreneur was starting a graphic design studio called Sosart which later developed into an advertising agency. Ernest Bromley (b.1951), of Puerto Rican and Canadian descent, joined the company in 1981 while employed at the University of Texas, San Antonio as a researcher. Bromley's background in acculturation, advertising and consumer research provided a unique perspective for the newly developed Sosa and Associates. Adolfo "Al" Aguilar (b. 1955), also of Mexican descent, studied advertising and marketing at the University of Texas, Austin. Aguilar worked for Coca-Cola's first Hispanic Marketing Department when he began meeting with Sosa and Bromley. Eventually, Aguilar helped bring the Coca-Cola account to Sosa Bromley and Associates. This successful transfer ultimately led to the development of Sosa, Bromley and Aguilar and Associates.
Related Materials:
Materials in the Archives Center:

López Negrete Communications Advertising Collection (NMAH.AC.1413)

Hector and Norma Orcí Advertising Agency Records (NMAH.AC.1384)

Association of Hispanic Advertising Agencies Collection (NMAH.AC.1343)

Dolores Valdes-Zacky Papers (NMAH.AC.1394)

Castor Advertising Corporation Collection (NMAH.AC.1461)

Spanish Language Television Collection (NMAH.AC.1404)

Goya Foods, Inc. Collection, 1960-2000 (NMAH.AC.0694)
Separated Materials:
Items relating to this collection were donated to the Division of Numismatics and Division of Work and Industry. See accessions: 2002.0007.0517 (Tetradrachm coin); 2015.0080.01 (1988 Clio Award Trophy Hispanic Advertising AIDS Campaign); 2015.0080.02 (Promotional Mug); 2015.0080.05 (Promotional Watch); 2016.3049.02 (1993 Clio Award for Hispanic Market Coca Cola Classic); 2015.0080.06 (1990 Adweek Plaque); 2015.0080.03 (1995 Selena Commemorative Pin).
Provenance:
Donated to the Archives Center in 2015, by Lionel Sosa, Ernest Bromley and Adolfo Aguilar.
Restrictions:
Collection is open for research.
Rights:
Collection items available for reproduction, but the Archives Center makes no guarantees concerning copyright restrictions. Other intellectual property rights may apply. Archives Center cost-recovery and use fees may apply when requesting reproductions.
Topic:
Advertising campaigns  Search this
Advertising agencies -- 1980-2000  Search this
Advertising executives  Search this
advertising -- Soft drinks  Search this
advertising -- Food  Search this
advertising -- Confectionery  Search this
advertising -- Beverages  Search this
advertising -- Brand name products  Search this
advertising -- Audio-visual materials  Search this
advertising -- Alcoholic beverages  Search this
advertising -- 1980-2000  Search this
advertising -- Airlines  Search this
Minorities in advertising  Search this
Television advertising -- 1980-2000  Search this
advertising -- History  Search this
Genre/Form:
Oral history
Newsletters
Marketing records
Ephemera -- 20th century
Photographs -- Black-and-white photoprints -- Silver gelatin -- 1980-2000
Commercials
Awards
Advertisements -- 1980-2000
Ledgers (account books)
Articles -- 20th century
Magazines (periodicals) -- 20th century
Citation:
Sosa, Bromley and Aguilar and Associates Records, 1981-1997, Archives Center, National Museum of American History.
Identifier:
NMAH.AC.1351
See more items in:
Sosa, Bromley and Aguilar and Associates Records
Archival Repository:
Archives Center, National Museum of American History
EDAN-URL:
ead_collection:sova-nmah-ac-1351
Additional Online Media:

Castor Advertising Corporation Collection

Topic:
Coca-Cola (Trademark)
Creator:
Fernandez, Castor  Search this
Castor Advertising Corporation  Search this
Names:
Anheuser-Busch, Inc  Search this
Heublein Inc.  Search this
International Rescue Committee  Search this
Richardson-Vicks Inc  Search this
Extent:
1 Cubic foot (4 boxes)
Type:
Collection descriptions
Archival materials
8mm films
Advertisements
Business records
Dvds
Handbooks
Letters (correspondence)
Masters theses
Magazines (periodicals)
Newsletters
Photographs
Press releases
Vhs (videotape format)
Newspaper clippings
Hispanic american periodicals
Date:
1960-2007, 2018
Summary:
This collection consists of materials documenting the Castor Advertising Corporation, Castor SG&B, and Castor Spanish International, which specialized in reaching Hispanic audiences.
Content Description:
Archival materials documenting the Castor Advertising Corporation, Castor SG&B, and Castor Spanish International. This collection includes correspondence, business records, awards, a copy of Fernández's MBA thesis, photographs, newspaper clippings, magazines, a DVD containing an interview with Fernández, and advertising reels recorded on VHS tapes, cassettes, and 16mm film.
Arrangement:
This collection is arranged into four series.

Series 1: Background Materials, 1961-2001, 2018

Series 2: Advertising Materials, 1969-1987

Series 3: Newspaper Clippings and Publications, 1968-2000

Series 4: Audiovisual Materials, 1960-2007
Biographical / Historical:
Castor A. Fernández Capote was born in 1943 in Havana, Cuba and moved to the United States in 1961. Fernández first lived in Miami, Florida but moved to New York City soon after. He attended City College of New York where he received his Bachelor and Master of Business Administration in Marketing. For his MBA thesis, "Market Segmentation through Television Advertising," Fernandéz focused his research on the potential for Spanish-language media to engage the Spanish-speaking market of New York. Fernández began his nearly four-decade-long advertising career in firms throughout New York City such as Link Advertising and Palmer Advertising. In 1968, Fernández established his own advertising firm called Castor Spanish International, focusing specifically on marketing designed for to the multiple groups of people described under the umbrella term "Hispanic." In 1989, Castor Spanish International merged with the Miami-based advertising corporation, Garcia-Serra & Blanco Advertising, to form a new agency: Castor SG&B. The agency dissolved the merger in 1990 and Fernández established Castor Advertising Corporation. Fernández retired from advertising in 2002. Throughout his decades-long career, he and his agencies did work for many major American corporations such as Café Bustelo, Citibank, McDonald's, Coca-Cola, Anheuser-Busch, Kmart, Richardson-Vicks, and Heublein Incorporated.
Provenance:
Collection donated to the Archives Center in 2018 by Castor Fernández.
Restrictions:
Collection is open for research.
Rights:
Collection items available for reproduction, but the Archives Center makes no guarantees concerning intellectual property rights. Archives Center cost-recovery and use fees may apply when requesting reproductions.
Topic:
Advertising agencies  Search this
Advertising campaigns  Search this
Advertising executives  Search this
Articles  Search this
Awards  Search this
Marketing  Search this
Minorities in advertising  Search this
Alcohol -- advertising  Search this
advertising -- Alcoholic beverages  Search this
Hispanic American businesspeople  Search this
Hispanic American consumers  Search this
Hispanic Americans  Search this
Cuban American business enterprises  Search this
Genre/Form:
8mm films
Advertisements
Business records
DVDs
Handbooks
Letters (correspondence)
Masters theses
Magazines (periodicals)
Newsletters
Photographs -- Color photoprints -- 1950-2000
Photographs -- Color photoprints -- 21st century
Press releases
VHS (videotape format)
Newspaper clippings
Hispanic American periodicals
Hispanic American periodicals
Citation:
Castor Advertising Corporation Collection, Archives Center, National Museum of American History
Identifier:
NMAH.AC.1461
See more items in:
Castor Advertising Corporation Collection
Archival Repository:
Archives Center, National Museum of American History
EDAN-URL:
ead_collection:sova-nmah-ac-1461
Additional Online Media:

DFS Ad Agency Falstaff Beer Advertisements

Creator:
Dancer Fitzgerald Sample.  Search this
Names:
Falstaff Brewing Corporation.  Search this
Extent:
0.3 Cubic feet (1 box)
Type:
Archival materials
Collection descriptions
Proof sheets
Scrapbooks
Advertisements
Date:
1945-1946.
Scope and Contents:
This collection consists of a single scrapbook of proofsheets and photo proofs from DFS's advertising campaign for Falstaff Beer in the period 1945 1946.

The advertisements center around three distinct themes. The first and most comprehensive features a salute to "The Men Who Keep Faith with America." These ads contain handsome black and white woodcut illustrations depicting men at work in a wide variety of occupations, accompanied by a text which emphasizes each occupation's contribution to the war effort. Some of the occupations featured include: railroad workers, telephone linemen, grocers, policemen, laborers, design engineers, construction workers, white collar workers, bus drivers, doctors, farmers, bakers, steel workers, cowboys, machinists, newspapermen, and auto mechanics. Interestingly, this campaign does include a few women newspaperwomen.

The second theme treated in this scrapbook features returning veterans, who have earned the right to relax and enjoy the bounty of America. They are depicted in a variety of social scenes, such as at parties or at the beach.

The final theme concerns tie ins for the "Falstaff Show" on radio. These also feature Americans enjoying their rights to relaxation and depict men and women playing tennis and baseball, bowling, fishing, etc.
Arrangement:
The collection is arranged into one series.
Biographical / Historical:
The DFS (Dancer, Fitzgerald Sample) Advertising Agency was a New York based firm organized in 1923. One of their clients was the Falstaff Brewing Corporation of St. Louis, Missouri. DFS was merged into the Saatchi & Saatchi advertising agency in mid 1987.

In 1917, Joseph Griesedieck founded the Griesedieck Beverage Company after purchasing the small Forest Park Brewing Company plant in St. Louis. During Prohibition, the company changed its name to the Falstaff Corporation, and produced soft drinks and near beer. Towards the end of Prohibition, the name was again changed, to the Falstaff Brewing Corporation. The company received the first Federal permit issued when brewing was made legal again in 1933. In 1935 the company was among the first to pioneer the concept of multiple breweries in several cities. By 1973 it was among the top ten American breweries in terms of sales. It was purchased by the General Brewing Company in 1977.
Provenance:
The scrapbook was discovered in a records storage center in New York and was donated to the Archives Center by the archivist of the Procter & Gamble Company in 1989.
Restrictions:
Collection is open for research.
Rights:
Collection items available for reproduction, but the Archives Center makes no guarantees concerning copyright restrictions. Other intellectual property rights may apply. Archives Center cost-recovery and use fees may apply when requesting reproductions.
Topic:
Occupations  Search this
Beer  Search this
Patriotism  Search this
Recreation -- 1940-1950  Search this
Women -- Employment  Search this
advertising -- Alcoholic beverages  Search this
Genre/Form:
Proof sheets
Scrapbooks -- 20th century
Advertisements
Citation:
DFS Ad Agency Falstaff Beer Advertisements, 1945-1946, Archives Center, National Museum of American History.
Identifier:
NMAH.AC.0332
See more items in:
DFS Ad Agency Falstaff Beer Advertisements
Archival Repository:
Archives Center, National Museum of American History
EDAN-URL:
ead_collection:sova-nmah-ac-0332

Warshaw Collection of Business Americana Subject Categories: Wines

Creator:
Warshaw, Isadore, d. 1969  Search this
Extent:
2.58 Cubic feet (consisting of 5.5 boxes, 4 oversize folders, 1 map case folder.)
Type:
Archival materials
Collection descriptions
Trademarks
Letterheads
Sales catalogs
Business ephemera
Business cards
Print advertising
Business letters
Ephemera
Invoices
Receipts
Catalogs
Patents
Publications
Trade catalogs
Labels
Printed ephemera
Catalogues
Trade cards
Recipes
Trade literature
Periodicals
Manufacturers' catalogs
Commercial catalogs
Menus
Mail order catalogs
Instructional materials
Business records
Advertising mail
Advertisements
Commercial correspondence
Advertising
Auction catalogs
Legal documents
Sales records
Beverage labels
Legislation (legal concepts)
Manuals
Correspondence
Sales letters
Exhibition catalogs
Advertising cards
Advertising fliers
Date:
1748-1994
Summary:
A New York bookseller, Warshaw assembled this collection over nearly fifty years. The Warshaw Collection of Business Americana: Wines forms part of the Warshaw Collection of Business Americana, Subseries 1.1: Subject Categories. The Subject Categories subseries is divided into 470 subject categories based on those created by Mr. Warshaw. These subject categories include topical subjects, types or forms of material, people, organizations, historical events, and other categories. An overview to the entire Warshaw collection is available here: Warshaw Collection of Business Americana
Scope and Contents:
In 1953, Warshaw launched a year-long collecting campaign, soliciting material on whiskey and wine. He expanded this effort to also include items related to the drinking habit of notable persons. The wine category has been separated from this original grouping and contains material primarily related to wine traders and merchants, wine auction and exhibition materials, import and export legislation, and the creation and subsequent history of certain wines. Additional topics represented in the collection include medicinal uses of wine, cooking and wine, wine-related organizations, and wine in religious traditions.

The bulk of the represented content is print material including advertisements, business records, price lists, invoices, correspondence, and import/export records. While several companies are represented, there are no comprehensive business records for any entity represented in the collection.

Advertising represents a large portion of the collection, and provides a varied and expansive look at the evolution of wine-related art in advertising. Other strengths of the collection lie in the diversity of subject material, allowing researchers to get a broad introduction to several facets of the wine industry and wine in culture.
Arrangement:
Wines is arranged in three series.

Also included is a partial Brand Name Index - Guide Supplement (Box 1, Folder Admin).

Business Records

Genre

Subject
Forms Part Of:
Forms part of the Warshaw Collection of Business Americana.

Series 1: Business Ephemera

Series 2: Other Collection Divisions

Series 3: Isadore Warshaw Personal Papers

Series 4: Photographic Reference Material
Provenance:
Wines is a portion of the Business Ephemera Series of the Warshaw Collection of Business Americana, Accession AC0060 purchased from Isadore Warshaw in 1967. Warshaw continued to accumulate similar material until his death, which was donated in 1971 by his widow, Augusta. For a period after acquisition, related materials from other sources (of mixed provenance) were added to the collection so there may be content produced or published after Warshaw's death in 1969. This practice has since ceased.
Restrictions:
Collection is open for research. Some items may be restricted due to fragile condition.
Rights:
Collection items available for reproduction, but the Archives Center makes no guarantees concerning copyright restrictions. Other intellectual property rights may apply. Archives Center cost-recovery and use fees may apply when requesting reproductions.
Topic:
Trade associations  Search this
Wine -- Storage  Search this
Labels -- Alcoholic beverages  Search this
Trademarks -- Design  Search this
advertising -- Alcoholic beverages  Search this
Drinking of alcoholic beverages -- Law and legislation  Search this
Consumer goods -- Catalogs  Search this
Retail trade  Search this
Licenses  Search this
Wine labels  Search this
Wine industry  Search this
Wine and wine making  Search this
Alcohol  Search this
Labels -- Design  Search this
Genre/Form:
Trademarks
Letterheads
Sales catalogs
Business ephemera
Business cards
Print advertising
Business letters
Ephemera
Invoices
Receipts
Catalogs
Patents
Publications
Trade catalogs
Labels
Printed ephemera
Catalogues
Trade cards
Publications -- wine industry
Recipes
Trade literature
Periodicals
Manufacturers' catalogs
Commercial catalogs
Menus
Mail order catalogs
Instructional materials
Business records
Publications -- Business
Advertising mail
Advertisements
Commercial correspondence
Advertising
Auction catalogs
Legal documents
Sales records
Beverage labels
Legislation (legal concepts)
Manuals
Correspondence
Sales letters
Exhibition catalogs
Advertising cards
Advertising fliers
Citation:
Warshaw Collection of Business Americana Subject Categories: Wines, Archives Center, National Museum of American History, Smithsonian Institution.
Identifier:
NMAH.AC.0060.S01.01.Wines
See more items in:
Warshaw Collection of Business Americana Subject Categories: Wines
Archival Repository:
Archives Center, National Museum of American History
EDAN-URL:
ead_collection:sova-nmah-ac-0060-s01-01-wines
Additional Online Media:

Warshaw Collection of Business Americana Subject Categories: Whiskey, Liquor, and Spirits

Creator:
Warshaw, Isadore, d. 1969  Search this
Extent:
7.38 Cubic feet (consisting of 12 boxes, 2 folders, 11 oversize folders, 1 map case folder, 3 boxes (1 full, 2 partial), plus digital images of some collection material.)
Type:
Archival materials
Collection descriptions
Sales letters
Recipes
Ephemera
Commercial catalogs
Caricatures
Illustrations
Labels
Advertising
Menus
Business records
Advertisements
Beverage labels
Instructional materials
Manuals
Trade cards
Publications
Sales records
Commercial correspondence
Trade catalogs
Advertising fliers
Trade literature
Manufacturers' catalogs
Printed ephemera
Advertising cards
Sales catalogs
Letterheads
Business letters
Mail order catalogs
Catalogues
Invoices
Periodicals
Receipts
Print advertising
Advertising mail
Business cards
Signs (declaratory or advertising artifacts)
Legislation (legal concepts)
Business ephemera
Legal documents
Correspondence
Date:
1743-1963
bulk 1846-1962
Summary:
A New York bookseller, Warshaw assembled this collection over nearly fifty years. The Warshaw Collection of Business Americana: Accounting and Bookkeeping forms part of the Warshaw Collection of Business Americana, Subseries 1.1: Subject Categories. The Subject Categories subseries is divided into 470 subject categories based on those created by Mr. Warshaw. These subject categories include topical subjects, types or forms of material, people, organizations, historical events, and other categories. An overview to the entire Warshaw collection is available here: Warshaw Collection of Business Americana
Scope and Contents note:
In 1953, Warshaw launched a year-long collecting campaign, soliciting material on whiskey and wine. He expanded this effort to also include items related to the drinking habit of notable persons. This category was originally labeled "whiskey" but has been retitled as the content covers a wide variety of distilled beverages, spirits, liquors, liqueurs, and hard alcohol.

The bulk of the content is print material in the form of advertising, circulars, price lists, marketing and promotional items with also a sampling of business records consisting of transactional documents such as receipts, invoices, correspondence, and import/export paperwork. Some bottle labels and a couple of packaging examples are present, as are drink recipe booklets and entertainment/pairing guides. Only a small portion of this series covers regulatory aspects such as licensing and taxation, including a Prohibitionists' Text-Book from 1880. The rich volume of advertising provides much in the way of visuals regarding the culture of drinking and entertainment through several 19th and 20th Century eras.

The Warshaw Survey Campaign Records series provides insight to his collection building strategy. Samples of his outbound solicitations exist and to a greater extent, the inbound replies help demonstrate his process and some of the relationships he had with institutions, businesses, and individuals. Of particular note are some of the anecdotal responses, plus several essays and memoir pieces related to the effects of alcohol consumption; not always positive, not always negative.

See also Warshaw Collection of Business Americana, Series 2: Other Collection Divisions, Liquor & Wine Labels and Advertisements, 1893-1905, which contains two additional boxes of scrapbooks filled with printed advertisements, dealers' receipts, labels and drink recipe books.
Arrangement note:
Whiskey, Liquor, and Spirits is arranged in five subseries.

Business Records and Marketing Material

Genre

Subject

Warshaw's Whiskey and Wine Survey and Collecting Campaign Records

Oversize Material
Forms Part Of:
Forms part of the Warshaw Collection of Business Americana.

Series 1: Business Ephemera

Series 2: Other Collection Divisions

Series 3: Isadore Warshaw Personal Papers

Series 4: Photographic Reference Material
Provenance:
Whiskey, Liquor, and Spirits is a portion of the Business Ephemera Series of the Warshaw Collection of Business Americana, Accession AC0060 purchased from Isadore Warshaw in 1967. Warshaw continued to accumulate similar material until his death, which was donated in 1971 by his widow, Augusta. For a period after acquisition, related materials from other sources (of mixed provenance) were added to the collection so there may be content produced or published after Warshaw's death in 1969. This practice has since ceased.
Restrictions:
Collection is open for research. Some items may be restricted due to fragile condition.
Rights:
Collection items available for reproduction, but the Archives Center makes no guarantees concerning copyright restrictions. Other intellectual property rights may apply. Archives Center cost-recovery and use fees may apply when requesting reproductions.
Topic:
Restaurants  Search this
Labels -- Design  Search this
Restaurants -- United States  Search this
Dining  Search this
Taverns (Inns)  Search this
Beverages  Search this
advertising -- Beverages  Search this
Labels -- Alcoholic beverages  Search this
Food  Search this
Drinking behavior  Search this
Beverages -- 20th century  Search this
Beverages -- advertising -- 1940-1990  Search this
Distilleries  Search this
Bars (Drinking establishments)  Search this
Consumer goods -- Catalogs  Search this
Retail trade  Search this
Trade associations  Search this
Alcohol  Search this
advertising -- Alcoholic beverages  Search this
Alcoholism  Search this
Medicine  Search this
Drinking of alcoholic beverages -- Law and legislation  Search this
Genre/Form:
Sales letters
Recipes
Ephemera
Commercial catalogs
Caricatures
Illustrations
Labels
Advertising
Menus -- 21st century
Business records
Menus -- 20th century
Advertisements
Beverage labels
Instructional materials
Manuals
Trade cards
Publications -- Business
Publications
Sales records
Commercial correspondence
Trade catalogs
Advertising fliers
Trade literature
Menus -- 1940-1950
Menus
Manufacturers' catalogs
Printed ephemera
Advertising cards
Sales catalogs
Letterheads
Business letters
Mail order catalogs
Catalogues
Invoices
Periodicals
Receipts
Print advertising
Advertising mail
Business cards
Signs (declaratory or advertising artifacts)
Legislation (legal concepts)
Business ephemera
Legal documents
Correspondence
Citation:
Warshaw Collection of Business Americana Subject Categories: Whiskey, Liquor, and Spirits, Archives Center, National Museum of American History, Smithsonian Institution
Identifier:
NMAH.AC.0060.S01.01.Whiskey
See more items in:
Warshaw Collection of Business Americana Subject Categories: Whiskey, Liquor, and Spirits
Archival Repository:
Archives Center, National Museum of American History
EDAN-URL:
ead_collection:sova-nmah-ac-0060-s01-01-whiskey
Additional Online Media:

IAC Group Advertising Collection

Donor:
Alcantara-Diaz, Gabriela  Search this
Creator:
IAC Group  Search this
Names:
Johnnie Walker and Sons, Ltd.  Search this
Publix Super Markets  Search this
Extent:
0.15 Cubic feet (1 box)
Type:
Archival materials
Collection descriptions
Date:
1989 - 1996
Summary:
This collection contains IAC group advertising materials for Johnnie Walker Black Label and Publix grocery stores in both English and Spanish.
Scope and Contents:
The collection contains print advertisements for Publix Grocery Store and for Johnnie Walker Black Label, created by the IAC Group.
Arrangement:
The collection is arranged into one series.
Biographical / Historical:
IAC group is an advertising firm founded in 1978 based in Miami, Florida. It focuses on marketing products to affluent Latinos. Included in the collection are advertisements for Publix grocery stores in 1989 and Johnnie Walker Black Label Whiskey in 1991, 1993, and 1996.
Provenance:
Donated to the Archives Center by the IAC Group, through Gabriela Alcantara-Diaz, in 2015.
Restrictions:
Collection is open for research.
Rights:
Collection items available for reproduction, but the Archives Center makes no guarantees concerning copyright restrictions. Other intellectual property rights may apply. Archives Center cost-recovery and use fees may apply when requesting reproductions.
Topic:
advertising  Search this
advertising -- Groceries  Search this
advertising -- Alcoholic beverages  Search this
Minorities in advertising  Search this
Advertising agencies  Search this
Citation:
IAC Group Advertising Collection, 1987-1988, Archives Center, National Museum of American History.
Identifier:
NMAH.AC.1366
See more items in:
IAC Group Advertising Collection
Archival Repository:
Archives Center, National Museum of American History
EDAN-URL:
ead_collection:sova-nmah-ac-1366

Advertising sin and sickness : the politics of alcohol and tobacco marketing, 1950-1990 / Pamela E. Pennock

Author:
Pennock, Pamela E  Search this
Physical description:
viii, 282 p. : ill ; 24 cm
Type:
Books
Place:
United States
Date:
2007
C2007
20th century
Topic:
Advertising--Alcoholic beverages--History  Search this
Advertising--Cigarettes--History  Search this
Corporate speech  Search this
Data Source:
Smithsonian Libraries
EDAN-URL:
edanmdm:siris_sil_824609

World drink advertising posters / Nestore Venturini

Title:
Drink posters
Author:
Venturini, Nestore  Search this
Physical description:
184 p. : ill. (some col.) ; 29 cm
Type:
Posters
Catalogs
Date:
1988
C1988
Topic:
Alcoholic beverages  Search this
Advertising--Alcoholic beverages  Search this
Posters  Search this
Call number:
TP506 .V46 1988
Data Source:
Smithsonian Libraries
EDAN-URL:
edanmdm:siris_sil_567385

Ring out the old, ring in the Grand

Physical description:
1 folded sheet ([4] p.) : col. ill. ; 27 cm
Type:
Specimens
Date:
1989
C1989
Topic:
Advertising--Alcoholic beverages--Specimens  Search this
Toy and movable books  Search this
Call number:
HF6161.L46 R58 1989
HF6161.L46R58 1989
Data Source:
Smithsonian Libraries
EDAN-URL:
edanmdm:siris_sil_403977

Meiji, Taishō, Shōwa osake no kōkoku gurafiti : Sakatsu korekushon no sekai / Sakatsu Kōporēshon hen ; Tajima Natsuko kaisetsu

Title:
明治・大正・昭和お酒の広告クラフィティ : サカツ・コレクションの世界 / サカツコーホレーション編 ; 田島奈都子解說
Osake no kōkoku gurafiti
お酒の広告クラフィティ
Author:
Sakatsu Kōporēshon  Search this
Physical description:
195 p. : col. ill. ; 31 cm
Type:
Catalogs
Place:
Japan
Date:
2006
Heisei [2006]
Topic:
Advertising--Alcoholic beverages  Search this
Commercial art  Search this
Call number:
NC1849.A44 M45 2006
Data Source:
Smithsonian Libraries
EDAN-URL:
edanmdm:siris_sil_918130

What's your poison? : addictive advertising of the '40s - '60s / by Kirven Blount

Author:
Blount, Kirven 1968-  Search this
Physical description:
176 p. : col. ill. ; 17 cm
Type:
Books
Place:
United States
Date:
2005
C2005
20th century
Topic:
Advertising--Tobacco--History  Search this
Advertising--Cigarettes--History  Search this
Advertising--Alcoholic beverages--History  Search this
Data Source:
Smithsonian Libraries
EDAN-URL:
edanmdm:siris_sil_936922

Who belongs to the 'Star people'? : negotiating beer and gin advertisements in West Africa, 1949-75 / Dmitri van den Bersselaar

Author:
Bersselaar, Dmitri van den  Search this
Smithsonian Libraries African Art Index Project DSI  Search this
Type:
Articles
Place:
Ghana
Nigeria
Africa, West
Date:
2011
Topic:
Advertising--Beer  Search this
Advertising--Gin  Search this
Advertising--Alcoholic beverages  Search this
Call number:
DT1 .J858
Data Source:
Smithsonian Libraries
EDAN-URL:
edanmdm:siris_sil_983165

Phillips Beverage Company

Author:
Phillips Beverage Company  Search this
Subject:
Phillips Beverage Company  Search this
Physical description:
1 v. unpaged (spiral-bound), 2 p. folded : ill. ; 18 cm
Type:
Books
Date:
2000
2010
Topic:
Advertising--Alcoholic beverages  Search this
Alcoholic beverages--Marketing  Search this
Alcoholic beverage industry  Search this
Call number:
HD9359 .P45 2000Z
Data Source:
Smithsonian Libraries
EDAN-URL:
edanmdm:siris_sil_994544

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