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Erol's Video Club Collection

Creator:
Wiener, Tom  Search this
Erol's Video Club.  Search this
Extent:
1 Cubic foot (3 boxes)
Type:
Archival materials
Collection descriptions
Advertisements
Design drawings
Catalogs
Posters
Newsletters
Date:
1984-1991
Summary:
Advertising and promotional materials for Erol's Video Club. Includes a calendar with advertising and coupons, two binders of member newsletters, newspapers, original design drawings for advertising, and posters.
Scope and Contents note:
The collection consists of advertising and promotional materials for Erol's Video, Inc. Materials include Series 1: The Erol's Video Club Newsletter, 1984-1985, which contains features of the month and items for sale.

Series 2: The Erol's Video Club Newspaper, 1986-1988, features video rentals, tapes for sale, video services, a gift tape guide, rental guide, and coming attractions.

Series 3: Advertising Materials, 1991, undated consist of a calendar, posters, original artwork, and one black and white photo promoting Erol's and it's video products.
Arrangement:
Divided into 3 series: (1) Erol's Video Club Newsletter; (2) Erol's Video Club Product Newspaper; (3) Advertising Materials.
Biographical/Historical note:
A Washington, D.C. area videocassette rental club, founded in 1963. It was later sold to Blockbuster Video.
Provenance:
Collection donated by Erol's Video Club.
Restrictions:
Unrestricted research access on site by appointment.
Rights:
Collection items available for reproduction, but the Archives Center makes no guarantees concerning copyright restrictions. Other intellectual property rights may apply. Archives Center cost-recovery and use fees may apply when requesting reproductions.
Topic:
Motion picture industry  Search this
Customer clubs  Search this
Video recordings industry  Search this
Genre/Form:
Advertisements -- 1980-2000
Design drawings
Catalogs
Posters -- 20th century
Newsletters
Citation:
Erol's Video Club Collection, 1984-1991, Archives Center, National Museum of American History.
Identifier:
NMAH.AC.0687
See more items in:
Erol's Video Club Collection
Archival Repository:
Archives Center, National Museum of American History
EDAN-URL:
ead_collection:sova-nmah-ac-0687

Brochure

Collection Creator:
Blocki, Jim  Search this
Cook, Fielder  Search this
Durante, Al  Search this
Green, Chester  Search this
Courtice, Richard  Search this
Dougherty, Marion  Search this
Holland, Dorothy  Search this
Holland, Fran  Search this
Herlihy, Ed  Search this
Hill, George Roy  Search this
Myers, Farlan  Search this
Jeffrey, Tad  Search this
Kraft General Foods, Inc.  Search this
Pratt, Lee  Search this
Powell, Bob  Search this
Wiener, Tom  Search this
Container:
Box 11
Type:
Archival materials
Collection Restrictions:
The collection is open for research. Patrons may use researcher copies of audio and video cassettes. Two of the three videotapes of television commercials have been digitized and can be viewed in the Smithsonian Institution's Digital Asset Management System (DAMS).
Collection Rights:
Copyright restrictions. Contact the Archives Center.
Collection Citation:
Kraft Television Theatre Oral History Project, 1947-1992, Archives Center, National Museum of American History.
See more items in:
Kraft Television Theatre Oral History Project
Archival Repository:
Archives Center, National Museum of American History
EDAN-URL:
ead_component:sova-nmah-ac-0464-ref194

Photographs (Copy Prints)

Collection Creator:
Blocki, Jim  Search this
Cook, Fielder  Search this
Durante, Al  Search this
Green, Chester  Search this
Courtice, Richard  Search this
Dougherty, Marion  Search this
Holland, Dorothy  Search this
Holland, Fran  Search this
Herlihy, Ed  Search this
Hill, George Roy  Search this
Myers, Farlan  Search this
Jeffrey, Tad  Search this
Kraft General Foods, Inc.  Search this
Pratt, Lee  Search this
Powell, Bob  Search this
Wiener, Tom  Search this
Container:
Box 11
Type:
Archival materials
Date:
circa 1950s-1992
Collection Restrictions:
The collection is open for research. Patrons may use researcher copies of audio and video cassettes. Two of the three videotapes of television commercials have been digitized and can be viewed in the Smithsonian Institution's Digital Asset Management System (DAMS).
Collection Rights:
Copyright restrictions. Contact the Archives Center.
Collection Citation:
Kraft Television Theatre Oral History Project, 1947-1992, Archives Center, National Museum of American History.
See more items in:
Kraft Television Theatre Oral History Project
Archival Repository:
Archives Center, National Museum of American History
EDAN-URL:
ead_component:sova-nmah-ac-0464-ref218

Tom Black/Smithsonian Magazine Oral History Interview

Creator:
Black, Tom, 1924-  Search this
Wiener, Tom  Search this
Extent:
1.5 Cubic feet (3 boxes)
Type:
Archival materials
Collection descriptions
Transcripts
Interviews
Oral history
Audio cassettes
Date:
1993
Summary:
Oral history interview, transcripts, and background material documenting Tom Black's career as director of advertising for Smithsonian Magazine from its founding in 1969 until his retirement in 1994.
Scope and Contents:
This collection consists of 4.25 hours of interview material. Oral historian Tom Wiener spoke with Black in his New York office December 15‑16, 1993. Black also generously loaned materials from his files, including charts and statistics which illustrate some of his observations about the growth of the magazine and the shifting demographics of American society that have affected magazine readership and advertising, plus internal memos from the magazines's early days. Also included are an unedited transcript of the interview, plus an edited version. The latter was the basis for a booklet, which was presented to Black and guests at his retirement party in the spring of 1994. A copy of the booklet rounds out the collection.
Arrangement:
The collection is arranged into three series.

Series 1: Oral History Interview

Series 2: Transcripts

Series 3: Background Files
Biographical / Historical:
Tom Black was Smithsonian Magazine's first Director of Advertising. He joined the magazine in September 1969 and retired in the spring of 1994. During his tenure, the magazine became one of the major success stories in publishing, mushrooming from an initial circulation of 164,000 to over 2 million, making it the leading magazine in the so‑called quality field. From the beginning, the magazine's readership ranked high in such demographic factors as level of education and disposable income. Black and his sales force, however, had problems at first trying to sell a magazine which many advertisers associated with a musty, dusty museum complex in Washington, D.C. Just when sales were at their lowest ebb, in the summer of 1971, sales turned the corner and took off. Black's father, Howard Black, was Time Magazine's first ad salesman, and Tom grew up with Henry Luce, the father of modern magazine publishing, as a frequent guest in his parents' home. After serving in World War II, Tom Black joined J. Walter Thompson, then the world's leading advertising agency, as a trainee but soon decided that he was more interested in being a part of a new and growing enterprise. He joined the fledgling sales force of ABC Television and wrote the network's first rate card. After a short stint with The March of Time newsreel operation, he found himself on the sales force of Life Magazine, where he spent most of the 1950s, switching over to Time for much of the 1960s. In 1969, at the age of 45, Black was looking for a new challenge when he was contacted by former Life editor Edward Thompson, who was starting a new magazine for the Smithsonian Institution. As Black modestly recalls it, Thompson probably remembered a favor Howard Black had done years before for Thompson and his son in making Tom Black Smithsonian's first ad director.
Related Materials:
Materials in the Archives Center

The Estelle Ellis Collection (AC0423) also contains material on the history of magazines, in that case the consumer periodicals Seventeen and Charm /Glamour .
Provenance:
Tom Black agreed to be interviewed for the project and donated the related papers, which were photocopied, in December 1993.

The Tom Black Oral History Collection was made possible by a generous gift to the Center for Advertising History by Smithsonian Magazine.
Restrictions:
Collection is open for research.
Rights:
Collection items available for reproduction, but the Archives Center makes no guarantees concerning copyright restrictions. Other intellectual property rights may apply. Archives Center cost-recovery and use fees may apply when requesting reproductions.
Topic:
Advertising, magazine -- 1960-2000  Search this
Advertising executives -- 1960-2000  Search this
Genre/Form:
Transcripts
Interviews -- 1980-2000
Oral history -- 1990-2000
Audio cassettes -- 1990-2000
Citation:
Tom Black/Smithsonian Magazine Oral History Collection, Archives Center, National Museum of American History.
Identifier:
NMAH.AC.0505
See more items in:
Tom Black/Smithsonian Magazine Oral History Interview
Archival Repository:
Archives Center, National Museum of American History
EDAN-URL:
ead_collection:sova-nmah-ac-0505

Kraft Television Theatre Oral History Project

Creator:
Blocki, Jim  Search this
Cook, Fielder  Search this
Durante, Al  Search this
Green, Chester  Search this
Courtice, Richard  Search this
Dougherty, Marion  Search this
Holland, Dorothy  Search this
Holland, Fran  Search this
Herlihy, Ed  Search this
Hill, George Roy  Search this
Myers, Farlan  Search this
Jeffrey, Tad  Search this
Kraft General Foods, Inc.  Search this
Pratt, Lee  Search this
Powell, Bob  Search this
Wiener, Tom  Search this
Names:
National Broadcasting Company, Inc.  Search this
Thompson, J. Walter (advertising agency).  Search this
Extent:
4.3 Cubic feet (5 boxes)
Type:
Archival materials
Collection descriptions
Commercials
Interviews
Audiotapes
Audiovisual materials
Date:
1947-1992
Summary:
Oral history interviews with fourteen former Kraft and J. Walter Thompson executives chart the evolution of Kraft's approach to television, from its pioneering efforts in the medium's infancy to the search to maintain identity in an increasingly competitive and fragmented media landscape. Casting, directing, and production of the live dramas and the commercials are discussed at length. Kraft's philosophy of advertising, its relationship with J. Walter Thompson advertising agency and NBC, and consumer outreach are also featured.
Scope and Contents:
Oral history interviews with fourteen former Kraft and J. Walter Thompson executives chart the evolution of Kraft's approach to television, from its pioneering efforts in the medium's infancy to the search to maintain identity in an increasingly competitive and fragmented media landscape. Casting, directing, and production of the live dramas and the commercials are discussed at length. Kraft's philosophy of advertising, its relationship with J. Walter Thompson advertising agency and NBC, and consumer outreach are also featured.

Series 1, Research Files, 1947-1992 contains newspaper and magazine clippings, reports and scholarly articles about the history and development of Kraft, Kraft Radio Music Hall, and Kraft Television Theatre. Folders are arranged alphabetically by subject.

Series 2, Interviewee Files, 1992 contains the abstracts of the oral history interviews and additional information about the interviewee, such as resumes, publications and correspondence, when available. The files are arranged alphabetically by interviewees' last name. Each abstract begins with a brief biographical statement about the interviewee, and a note about the scope and content of the interview. The abstracts correspond to a timed message on track two of the research copy of each audiocassette tape. At the end of each abstract is an index to proper names (people, trade names, KTT episodes, etc.) and to some general themes addresses during the interview. A master index, located in the last folder of this series, combines these individual indices into a comprehensive listing. Complete transciprts are also available for most interviews.

Series 3, Oral History Interviews, 1992 is subdivided into three subseries, representing each of three audio formats: original masters, research copies, and reel-to reel preservation copes. The interviews are arranged alphabetically.

Series 4, Television Commercials, circa 1950 feature comemrcials for a variety of Kraft products. They aired on Kraft Television Theatre between 1947 and 1958.

Series 5, Administrative Files, circa 1950 - 1992 are files created by the Center for Advertising History. Included in this series are bibliographies , briefing books, project proposals and budget, files on project consultants, deeds of conveyance, publicity, and Center publications prepared for the project.
Arrangement:
The collection is divided into five series.

Series 1: Research Files, 1947-1992

Series 2: Interviewee Files, 1992

Series 3: Oral History Interviews, 1992

Subseries 3.1: Original Audio Tapes

Subseries 3.2: Researcher Copies

Subseries 3.3: Preservation Masters

Series 4, Television Commercials, circa 1950

Subseries 4.1: Master Copies

Subsieries 4.2: Researcher Copies

Series 5: Administrative Files, circa 1950 - 1992
Biographical / Historical:
The Kraft Television Theatre Oral History Project is the result of a year-long study undertaken by the former Center for Advertising History. The objective of the project was to create a collection of oral history interviews that documentated the history and development of Kraft Television Theater, especially the relationship between advertising and the origins of commercial sponsorship in the early days of television programming.

Oral history interviews with fourteen former Kraft and J Walter Thompson executives were conducted in 1992 by Tom Wiener, a free-lance writer and oral historian under contract to the former Center for Advertising History. Included were Ed Herlihy, the voice of many of Kraft's memorable commercials; James Blocki, Richard Courtice, Chester Green, and Robert Powell, the architects of Kraft's advertising and marketing strategies in the television era; directors George Roy Hill and Fielder Cook, who launched their successful careers at Kraft Television Theatre; Marion Dougherty, one of Hollywood's leading casting directors who also got her start on KTT; and Dorothy Holland, a veteran of Kraft's Consumer Affairs Department and the company's first female Vice President.

The oral history interviews chart the evolution of Kraft's approach to television, from its pioneering efforts in the mediums infancy to the search to maintain identity in an increasing competitive and fragmented media landscape. Casting, directing and production of the live dramas and the commercials are discussed at length. Kraft's philosophy of advertising, its relationship with J Walter Thompson advertising agency and NBC, and consumer outreach are also featured.

On May 7, 1947, at 7:30 p.m. in New York City, advertising made a first significant step into the television era with the debut of Kraft Television Theatre. The program, which became the first regularly scheduled dramatic series on network TV presented weekly live adaptations of plays featuring performers familiar to New York theater goers. Included in each week's installment were commercials for Kraft Cheese Company products.

Kraft's foray into a new advertising medium grew out of the company's progressive advertising policies and its long running association with its primary advertising agency, J. Walter Thompson. Kraft was founded by James Lewis Kraft, a Canadian-born entrepreneur who in 1903 began buying cheese from Chicago wholesalers and peddling it from a horse-drawn wagon. Through acquisitions of other companies and their established brands, as well as development of new products, Kraft's company steadily grew into a leader in the cheese and dairy products business.

As early as 1911, Kraft began advertising on Chicago elevated trains and billboards. In 1919, Kraft inaugurated a 70-year tradition of advertising in such national magazines as Ladies Home Journal and Good Housekeeping. Fourteen years later, looking for a vehicle to promote its newest product, Miracle Whip Salad Dressing, Kraft entered the electronic era with The Kraft Program, hosted by popular bandleader Paul Whiteman on the NBC Radio Network.

Soon renamed The Kraft Music Hall, the show also acquired a new host, crooner Bing Crosby. Crosby's relaxed style was mirrored in the Music Hall's commercials. As written by J. Walter Thompson staffers, they possessed a relaxed, conversational tone, extolling the practical uses of Miracle Whip, Velveeta and other Kraft products.

The Music Hall continued on the air until 1949, but by that time, Kraft Television Theatre was into its third season, well established as the leading dramatic series on the air. Kraft Television Theatre provided a unique laboratory for both its sponsor and Thompson. As with the Music Hall, Thompson actually produced the program: its staffers adapted the dramas, directed them, and hired the casts. NBC provided only technical facilities and crew. Each week, in effect, was opening night for a play that was performed live in front of bulky cameras, under hot lights. Working with modest budgets, producer-directors Stanley Quinn, Maury Holland, and Harry Herrmann took an important first step toward exploiting the potential of television to inform and entertain.

For its part, Kraft drew on the tradition established in its radio ads. From the start, Kraft acted as if it were a guest in the viewer's home, which led to a remarkably effective means of presenting its products. No human face was ever seen, only a pair of hands demonstrating the uses of the product, as a reassuring voice explained the virtues of Cheez Whiz, Draft Cheddar, or any number of products from Draft's expanding line.

In 1958, after eleven years and over 600 programs, Kraft Television Theatre left the air. The show's ratings had slipped under increased competition from mystery and adventure shows filmed in Hollywood as well as quiz shows. Kraft's single sponsorship didn't end with the demise of the Television Theatre. It revived the Music Hall, quite successfully, with Perry Como, whose relaxed personality was a throwback to Bing Crosby. In later years, Kraft chose to be sole sponsor of several specials a year, including the Country Music Association Awards show. Although these programs were pre-recorded, Kraft continued to produce its commercials live through the 1960's, with those same hands and that same soothing voice. Kraft's place in both television and advertising history is secure. Kraft Television Theatre launched a decade of live televised drama that is still regarded as the cornerstone of TV's Golden Age. And the Kraft "hands" commercials are a reminder of the effectiveness of a low-key, low-tech approach to promoting products as humble as Velveeta and Miracle Whip.

As part of a program to document and study modern advertising, the former Center for Advertising History selected Kraft Television Theatre as the last in a series of case studies of significant American advertising campaigns.
Related Materials:
Materials at the Archives Center

N W Ayer Advertising Collection (AC0059)

Materials at Other Organizations

J. Walter Thompson Archives, Duke University

Kraft General Foods Archives, Glenview, Illinois

The Kraft General Foods Archives was established as an internal information resource for the comanpy. ARchives staff will assist outside researchers whenever time and resources permit by answering questions over the phone or through the mails. Requests for direct access to archival collections will be considered on a case-by-case basis. Source materials documenting Kraft's television advertising efforts include: film and videotape copies of Kraft Television Theatre, Kraft Suspense Theatre, Kraft Mystery Theatre, Kraft Music Hall, and other Kraft-sponsored shows. Videotape copies of these shows can be accessed through the Musuem of Broadcast Communication in Chicago, and through the NBC collection at the Library of Congress. Materials also include film and videotape copies of Kraft commercials, early 1950s-present; publications and magazine/newspaper articles about the various shows; company publications featuring articles about the various shows; NBC listings of production details about the shows (dates, producers, actors/actresses, etc.) Any requests for copies of pages from this listing must be cleared through NBC; photos of scenes from the shows as well as still photos of the actors/actresses who appeared in them; print ads supporting Kraft's televiison advertising efforts; casting lists for Kraft Television Theatre (incomplete); and musical scores for Kraft Television Theatre (incomplete).
Provenance:
Collection donated by Kraft General Foods, Inc., on April 16, 1993. Oral histories created by the Archives Center, National Museum of American History, Smithsonian Institution in 1992.
Restrictions:
The collection is open for research. Patrons may use researcher copies of audio and video cassettes. Two of the three videotapes of television commercials have been digitized and can be viewed in the Smithsonian Institution's Digital Asset Management System (DAMS).
Rights:
Copyright restrictions. Contact the Archives Center.
Topic:
Copy writers  Search this
Product demonstrations  Search this
advertising -- Food  Search this
Broadcast advertising  Search this
Television producers and directors  Search this
Actors in the advertising industry  Search this
Television advertising  Search this
Genre/Form:
Commercials
Interviews
Audiotapes
Audiovisual materials
Citation:
Kraft Television Theatre Oral History Project, 1947-1992, Archives Center, National Museum of American History.
Identifier:
NMAH.AC.0464
See more items in:
Kraft Television Theatre Oral History Project
Archival Repository:
Archives Center, National Museum of American History
EDAN-URL:
ead_collection:sova-nmah-ac-0464
Additional Online Media:

Advertising Materials

Collection Creator:
Wiener, Tom  Search this
Erol's Video Club.  Search this
Type:
Archival materials
Date:
1991, undated
Collection Restrictions:
Unrestricted research access on site by appointment.
Collection Rights:
Collection items available for reproduction, but the Archives Center makes no guarantees concerning copyright restrictions. Other intellectual property rights may apply. Archives Center cost-recovery and use fees may apply when requesting reproductions.
Collection Citation:
Erol's Video Club Collection, 1984-1991, Archives Center, National Museum of American History.
See more items in:
Erol's Video Club Collection
Archival Repository:
Archives Center, National Museum of American History
EDAN-URL:
ead_component:sova-nmah-ac-0687-ref519

Erol's Club Video Newsletters

Collection Creator:
Wiener, Tom  Search this
Erol's Video Club.  Search this
Type:
Archival materials
Date:
1984-1985
Collection Restrictions:
Unrestricted research access on site by appointment.
Collection Rights:
Collection items available for reproduction, but the Archives Center makes no guarantees concerning copyright restrictions. Other intellectual property rights may apply. Archives Center cost-recovery and use fees may apply when requesting reproductions.
Collection Citation:
Erol's Video Club Collection, 1984-1991, Archives Center, National Museum of American History.
Identifier:
NMAH.AC.0687, Series 1
See more items in:
Erol's Video Club Collection
Archival Repository:
Archives Center, National Museum of American History
EDAN-URL:
ead_component:sova-nmah-ac-0687-ref512

Erol's Club Video Newspaper

Collection Creator:
Wiener, Tom  Search this
Erol's Video Club.  Search this
Type:
Archival materials
Date:
1986-1988
Collection Restrictions:
Unrestricted research access on site by appointment.
Collection Rights:
Collection items available for reproduction, but the Archives Center makes no guarantees concerning copyright restrictions. Other intellectual property rights may apply. Archives Center cost-recovery and use fees may apply when requesting reproductions.
Collection Citation:
Erol's Video Club Collection, 1984-1991, Archives Center, National Museum of American History.
See more items in:
Erol's Video Club Collection
Archival Repository:
Archives Center, National Museum of American History
EDAN-URL:
ead_component:sova-nmah-ac-0687-ref515

Background files, memos,correspondence, charts and statistics

Collection Creator:
Black, Tom, 1924-  Search this
Wiener, Tom  Search this
Container:
Box 1, Folder 3
Type:
Archival materials
Scope and Contents:
Memos, correspondence, charts and statistics from Tom Black's files
Collection Restrictions:
Collection is open for research.
Collection Rights:
Collection items available for reproduction, but the Archives Center makes no guarantees concerning copyright restrictions. Other intellectual property rights may apply. Archives Center cost-recovery and use fees may apply when requesting reproductions.
Collection Citation:
Tom Black/Smithsonian Magazine Oral History Collection, Archives Center, National Museum of American History.
See more items in:
Tom Black/Smithsonian Magazine Oral History Interview
Archival Repository:
Archives Center, National Museum of American History
EDAN-URL:
ead_component:sova-nmah-ac-0505-ref14

Transcripts

Collection Creator:
Black, Tom, 1924-  Search this
Wiener, Tom  Search this
Type:
Archival materials
Collection Restrictions:
Collection is open for research.
Collection Rights:
Collection items available for reproduction, but the Archives Center makes no guarantees concerning copyright restrictions. Other intellectual property rights may apply. Archives Center cost-recovery and use fees may apply when requesting reproductions.
Collection Citation:
Tom Black/Smithsonian Magazine Oral History Collection, Archives Center, National Museum of American History.
Identifier:
NMAH.AC.0505, Series 1
See more items in:
Tom Black/Smithsonian Magazine Oral History Interview
Archival Repository:
Archives Center, National Museum of American History
EDAN-URL:
ead_component:sova-nmah-ac-0505-ref22

Oral History Interview

Collection Creator:
Black, Tom, 1924-  Search this
Wiener, Tom  Search this
Type:
Archival materials
Collection Restrictions:
Collection is open for research.
Collection Rights:
Collection items available for reproduction, but the Archives Center makes no guarantees concerning copyright restrictions. Other intellectual property rights may apply. Archives Center cost-recovery and use fees may apply when requesting reproductions.
Collection Citation:
Tom Black/Smithsonian Magazine Oral History Collection, Archives Center, National Museum of American History.
Identifier:
NMAH.AC.0505, Series 2
See more items in:
Tom Black/Smithsonian Magazine Oral History Interview
Archival Repository:
Archives Center, National Museum of American History
EDAN-URL:
ead_component:sova-nmah-ac-0505-ref23

Background Files

Collection Creator:
Black, Tom, 1924-  Search this
Wiener, Tom  Search this
Type:
Archival materials
Collection Restrictions:
Collection is open for research.
Collection Rights:
Collection items available for reproduction, but the Archives Center makes no guarantees concerning copyright restrictions. Other intellectual property rights may apply. Archives Center cost-recovery and use fees may apply when requesting reproductions.
Collection Citation:
Tom Black/Smithsonian Magazine Oral History Collection, Archives Center, National Museum of American History.
Identifier:
NMAH.AC.0505, Series 3
See more items in:
Tom Black/Smithsonian Magazine Oral History Interview
Archival Repository:
Archives Center, National Museum of American History
EDAN-URL:
ead_component:sova-nmah-ac-0505-ref24

Administrative Files

Collection Creator:
Blocki, Jim  Search this
Cook, Fielder  Search this
Durante, Al  Search this
Green, Chester  Search this
Courtice, Richard  Search this
Dougherty, Marion  Search this
Holland, Dorothy  Search this
Holland, Fran  Search this
Herlihy, Ed  Search this
Hill, George Roy  Search this
Myers, Farlan  Search this
Jeffrey, Tad  Search this
Kraft General Foods, Inc.  Search this
Pratt, Lee  Search this
Powell, Bob  Search this
Wiener, Tom  Search this
Container:
Box 12
Type:
Archival materials
Collection Restrictions:
The collection is open for research. Patrons may use researcher copies of audio and video cassettes. Two of the three videotapes of television commercials have been digitized and can be viewed in the Smithsonian Institution's Digital Asset Management System (DAMS).
Collection Rights:
Copyright restrictions. Contact the Archives Center.
Collection Citation:
Kraft Television Theatre Oral History Project, 1947-1992, Archives Center, National Museum of American History.
Identifier:
NMAH.AC.0464, Series 5
See more items in:
Kraft Television Theatre Oral History Project
Archival Repository:
Archives Center, National Museum of American History
EDAN-URL:
ead_component:sova-nmah-ac-0464-ref191

Television Commercials

Collection Creator:
Blocki, Jim  Search this
Cook, Fielder  Search this
Durante, Al  Search this
Green, Chester  Search this
Courtice, Richard  Search this
Dougherty, Marion  Search this
Holland, Dorothy  Search this
Holland, Fran  Search this
Herlihy, Ed  Search this
Hill, George Roy  Search this
Myers, Farlan  Search this
Jeffrey, Tad  Search this
Kraft General Foods, Inc.  Search this
Pratt, Lee  Search this
Powell, Bob  Search this
Wiener, Tom  Search this
Type:
Archival materials
Date:
circa 1950s
Collection Restrictions:
The collection is open for research. Patrons may use researcher copies of audio and video cassettes. Two of the three videotapes of television commercials have been digitized and can be viewed in the Smithsonian Institution's Digital Asset Management System (DAMS).
Collection Rights:
Copyright restrictions. Contact the Archives Center.
Collection Citation:
Kraft Television Theatre Oral History Project, 1947-1992, Archives Center, National Museum of American History.
Identifier:
NMAH.AC.0464, Series 4
See more items in:
Kraft Television Theatre Oral History Project
Archival Repository:
Archives Center, National Museum of American History
EDAN-URL:
ead_component:sova-nmah-ac-0464-ref107

Master Copies

Collection Creator:
Blocki, Jim  Search this
Cook, Fielder  Search this
Durante, Al  Search this
Green, Chester  Search this
Courtice, Richard  Search this
Dougherty, Marion  Search this
Holland, Dorothy  Search this
Holland, Fran  Search this
Herlihy, Ed  Search this
Hill, George Roy  Search this
Myers, Farlan  Search this
Jeffrey, Tad  Search this
Kraft General Foods, Inc.  Search this
Pratt, Lee  Search this
Powell, Bob  Search this
Wiener, Tom  Search this
Type:
Archival materials
Collection Restrictions:
The collection is open for research. Patrons may use researcher copies of audio and video cassettes. Two of the three videotapes of television commercials have been digitized and can be viewed in the Smithsonian Institution's Digital Asset Management System (DAMS).
Collection Rights:
Copyright restrictions. Contact the Archives Center.
Collection Citation:
Kraft Television Theatre Oral History Project, 1947-1992, Archives Center, National Museum of American History.
Identifier:
NMAH.AC.0464, Subseries 4.1
See more items in:
Kraft Television Theatre Oral History Project
Archival Repository:
Archives Center, National Museum of American History
EDAN-URL:
ead_component:sova-nmah-ac-0464-ref108

Researcher Copies

Collection Creator:
Blocki, Jim  Search this
Cook, Fielder  Search this
Durante, Al  Search this
Green, Chester  Search this
Courtice, Richard  Search this
Dougherty, Marion  Search this
Holland, Dorothy  Search this
Holland, Fran  Search this
Herlihy, Ed  Search this
Hill, George Roy  Search this
Myers, Farlan  Search this
Jeffrey, Tad  Search this
Kraft General Foods, Inc.  Search this
Pratt, Lee  Search this
Powell, Bob  Search this
Wiener, Tom  Search this
Type:
Archival materials
Collection Restrictions:
The collection is open for research. Patrons may use researcher copies of audio and video cassettes. Two of the three videotapes of television commercials have been digitized and can be viewed in the Smithsonian Institution's Digital Asset Management System (DAMS).
Collection Rights:
Copyright restrictions. Contact the Archives Center.
Collection Citation:
Kraft Television Theatre Oral History Project, 1947-1992, Archives Center, National Museum of American History.
Identifier:
NMAH.AC.0464, Subseries 4.2
See more items in:
Kraft Television Theatre Oral History Project
Archival Repository:
Archives Center, National Museum of American History
EDAN-URL:
ead_component:sova-nmah-ac-0464-ref128

Kraft Historical Reel #20

Collection Creator:
Blocki, Jim  Search this
Cook, Fielder  Search this
Durante, Al  Search this
Green, Chester  Search this
Courtice, Richard  Search this
Dougherty, Marion  Search this
Holland, Dorothy  Search this
Holland, Fran  Search this
Herlihy, Ed  Search this
Hill, George Roy  Search this
Myers, Farlan  Search this
Jeffrey, Tad  Search this
Kraft General Foods, Inc.  Search this
Pratt, Lee  Search this
Powell, Bob  Search this
Wiener, Tom  Search this
Container:
Box 10
Type:
Archival materials
Moving Images
Scope and Contents:
Digital reference copy in the Smithsonian Institution Digital Asset Management System (DAMS)
Collection Restrictions:
The collection is open for research. Patrons may use researcher copies of audio and video cassettes. Two of the three videotapes of television commercials have been digitized and can be viewed in the Smithsonian Institution's Digital Asset Management System (DAMS).
Collection Rights:
Copyright restrictions. Contact the Archives Center.
Collection Citation:
Kraft Television Theatre Oral History Project, 1947-1992, Archives Center, National Museum of American History.
See more items in:
Kraft Television Theatre Oral History Project
Archival Repository:
Archives Center, National Museum of American History
EDAN-URL:
ead_component:sova-nmah-ac-0464-ref144

Research Files

Collection Creator:
Blocki, Jim  Search this
Cook, Fielder  Search this
Durante, Al  Search this
Green, Chester  Search this
Courtice, Richard  Search this
Dougherty, Marion  Search this
Holland, Dorothy  Search this
Holland, Fran  Search this
Herlihy, Ed  Search this
Hill, George Roy  Search this
Myers, Farlan  Search this
Jeffrey, Tad  Search this
Kraft General Foods, Inc.  Search this
Pratt, Lee  Search this
Powell, Bob  Search this
Wiener, Tom  Search this
Type:
Archival materials
Date:
1947-1992
Collection Restrictions:
The collection is open for research. Patrons may use researcher copies of audio and video cassettes. Two of the three videotapes of television commercials have been digitized and can be viewed in the Smithsonian Institution's Digital Asset Management System (DAMS).
Collection Rights:
Copyright restrictions. Contact the Archives Center.
Collection Citation:
Kraft Television Theatre Oral History Project, 1947-1992, Archives Center, National Museum of American History.
Identifier:
NMAH.AC.0464, Series 1
See more items in:
Kraft Television Theatre Oral History Project
Archival Repository:
Archives Center, National Museum of American History
EDAN-URL:
ead_component:sova-nmah-ac-0464-ref199

Kraft Historical Reel #01

Collection Creator:
Blocki, Jim  Search this
Cook, Fielder  Search this
Durante, Al  Search this
Green, Chester  Search this
Courtice, Richard  Search this
Dougherty, Marion  Search this
Holland, Dorothy  Search this
Holland, Fran  Search this
Herlihy, Ed  Search this
Hill, George Roy  Search this
Myers, Farlan  Search this
Jeffrey, Tad  Search this
Kraft General Foods, Inc.  Search this
Pratt, Lee  Search this
Powell, Bob  Search this
Wiener, Tom  Search this
Container:
Box 10
Type:
Archival materials
Moving Images
Scope and Contents:
Digital reference copy in the Smithsonian Institution Digital Asset Management System (DAMS)
Collection Restrictions:
The collection is open for research. Patrons may use researcher copies of audio and video cassettes. Two of the three videotapes of television commercials have been digitized and can be viewed in the Smithsonian Institution's Digital Asset Management System (DAMS).
Collection Rights:
Copyright restrictions. Contact the Archives Center.
Collection Citation:
Kraft Television Theatre Oral History Project, 1947-1992, Archives Center, National Museum of American History.
See more items in:
Kraft Television Theatre Oral History Project
Archival Repository:
Archives Center, National Museum of American History
EDAN-URL:
ead_component:sova-nmah-ac-0464-ref214

An Evaluation and Historical Survey of KTT 1947-1958, and Its Significance as a Successful Form of Commercial Television Theatre

Collection Creator:
Blocki, Jim  Search this
Cook, Fielder  Search this
Durante, Al  Search this
Green, Chester  Search this
Courtice, Richard  Search this
Dougherty, Marion  Search this
Holland, Dorothy  Search this
Holland, Fran  Search this
Herlihy, Ed  Search this
Hill, George Roy  Search this
Myers, Farlan  Search this
Jeffrey, Tad  Search this
Kraft General Foods, Inc.  Search this
Pratt, Lee  Search this
Powell, Bob  Search this
Wiener, Tom  Search this
Container:
Box 1, Folder 16
Type:
Archival materials
Date:
1964
Scope and Contents:
by Donald Boyle, Temple University
Collection Restrictions:
The collection is open for research. Patrons may use researcher copies of audio and video cassettes. Two of the three videotapes of television commercials have been digitized and can be viewed in the Smithsonian Institution's Digital Asset Management System (DAMS).
Collection Rights:
Copyright restrictions. Contact the Archives Center.
Collection Citation:
Kraft Television Theatre Oral History Project, 1947-1992, Archives Center, National Museum of American History.
See more items in:
Kraft Television Theatre Oral History Project
Archival Repository:
Archives Center, National Museum of American History
EDAN-URL:
ead_component:sova-nmah-ac-0464-ref29

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