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Darrell Lucas Advertising History Collection

Interviewer:
Flaherty, Stacy A.  Search this
Author:
Lucas, Darrell Blaine, 1903- ((psychologist))  Search this
Creator:
Center for Advertising History, Archives Center  Search this
Names:
Batten, Barton, Durstine, and Osborn  Search this
Extent:
1 Cubic foot (2 boxes)
Type:
Archival materials
Collection descriptions
Oral history
Interviews
Scrapbooks
Date:
1922
Scope and Contents:
Folio-size scrapbook: "A Book of 100 Modern Ads" created for a college-level psychology class, 1922, as an exercise in the methodology of advertising: it addresses both the creation and testing (i.e., recall and effectiveness) of ads found in contemporary magazines. An oral history interview was conducted by Stacy Flaherty with Mr. Lucas April 3, 1990, in which he describes the initial use of psychology in advertising and his career at BBDO. Mr. Lucas also donated a collection of books on the history and theory of advertising; these books are maintained in the Center for Advertising History reference library.
Arrangement:
Divided into 2 series: 1) Oral History Interview; 2) Scrapbook.
Biographical / Historical:
Darrell Blaine Lucas is a retired proessor of marketing at New York University. He earned a doctorate in psychology and worked as a research consultant at Batten, Barton, Durstine, and Osborne (BBDO), 1943-1968. Lucas was among the first psychologists on staff at an advertising agency, where his research provided information on marketing strategies.
Provenance:
Collection donated by Darrell Lucas, 1989.
Restrictions:
Unrestricted research access on site by appointment.
Rights:
Collection items available for reproduction, but the Archives Center makes no guarantees concerning copyright restrictions. Other intellectual property rights may apply. Archives Center cost-recovery and use fees may apply when requesting reproductions.
Topic:
Motivation research (Marketing)  Search this
Psychologists  Search this
advertising -- Psychological aspects  Search this
Genre/Form:
Oral history -- 1990-2000
Interviews -- 1980-2000
Scrapbooks -- 20th century
Citation:
Darrell Lucas Advertising History Collection, 1922, Archives Center, National Museum of American History.
Identifier:
NMAH.AC.0379
Archival Repository:
Archives Center, National Museum of American History
EDAN-URL:
ead_collection:sova-nmah-ac-0379

Sid Bernstein Oral History Collection

Creator:
Flaherty, Stacy A.  Search this
Crain Communications.  Search this
Bernstein, Sid  Search this
Names:
Advertising Age (magazine)  Search this
Crain, Gertrude  Search this
Crain, Rance  Search this
Extent:
3 Cubic feet (7 boxes )
Type:
Archival materials
Collection descriptions
Audiotapes
Audio cassettes
Oral history
Interviews
Date:
1989-1991.
Scope and Contents note:
Audiotapes, Series 1: Interviews with Bernstein and others, conducted by Stacy A. Flaherty, coodinator and historian of the Center for Advertising History (an Archives Center program). Subseries 1.1 Audiocassette masters; Subseries 1.2: Reel-to-reel masters; Subseries 1.3: Audiocassettes for researcher use (2 copies).
Arrangement:
Collection is arranged into five series

Series 1: Oral history interviews (audiotapes)

Series 2: Interviewee files

Series 3: Bernstein article

Series 4: Bernstein on advertising

Series 5: Adminstrative
Biographical/Historical note:
Sid Bernstein was a noted advertising critic and columnist for Ad Age Magazine, a prominent trade publication for the advertising industry. This oral history project was supported by a grant from Crain Communications, Inc., New York.
Provenance:
Collection donated by Sid Bernstein of Crain Communications.
Restrictions:
Collection is open for research. Only Subseries 1.3 (audiotapes) may be used by researchers.
Rights:
Collection items available for reproduction, but the Archives Center makes no guarantees concerning copyright restrictions. Other intellectual property rights may apply. Archives Center cost-recovery and use fees may apply when requesting reproductions.
Topic:
advertising  Search this
Genre/Form:
Audiotapes -- 1980-1990
Audio cassettes -- 1980-1990
Audiotapes -- Open reel
Oral history -- 1980-1990
Interviews -- 1980-1990
Citation:
Sid Bernstein Oral History Collection, 1989-1991, Archives Center, National Museum of American History.
Identifier:
NMAH.AC.0434
See more items in:
Sid Bernstein Oral History Collection
Archival Repository:
Archives Center, National Museum of American History
EDAN-URL:
ead_collection:sova-nmah-ac-0434

Oral History Interviews

Collection Creator:
Flaherty, Stacy A.  Search this
Crain Communications.  Search this
Bernstein, Sid  Search this
Type:
Archival materials
Date:
1989-10-30-1990-06-05
Collection Restrictions:
Collection is open for research. Only Subseries 1.3 (audiotapes) may be used by researchers.
Collection Rights:
Collection items available for reproduction, but the Archives Center makes no guarantees concerning copyright restrictions. Other intellectual property rights may apply. Archives Center cost-recovery and use fees may apply when requesting reproductions.
Collection Citation:
Sid Bernstein Oral History Collection, 1989-1991, Archives Center, National Museum of American History.
Identifier:
NMAH.AC.0434, Series 1
See more items in:
Sid Bernstein Oral History Collection
Archival Repository:
Archives Center, National Museum of American History
EDAN-URL:
ead_component:sova-nmah-ac-0434-ref511

Audiocassette Masters

Collection Creator:
Flaherty, Stacy A.  Search this
Crain Communications.  Search this
Bernstein, Sid  Search this
Type:
Archival materials
Date:
1989-10-30-1990-06-05
Collection Restrictions:
Collection is open for research. Only Subseries 1.3 (audiotapes) may be used by researchers.
Collection Rights:
Collection items available for reproduction, but the Archives Center makes no guarantees concerning copyright restrictions. Other intellectual property rights may apply. Archives Center cost-recovery and use fees may apply when requesting reproductions.
Collection Citation:
Sid Bernstein Oral History Collection, 1989-1991, Archives Center, National Museum of American History.
Identifier:
NMAH.AC.0434, Subseries 1.1
See more items in:
Sid Bernstein Oral History Collection
Archival Repository:
Archives Center, National Museum of American History
EDAN-URL:
ead_component:sova-nmah-ac-0434-ref512

Reel-to-Reel Masters

Collection Creator:
Flaherty, Stacy A.  Search this
Crain Communications.  Search this
Bernstein, Sid  Search this
Type:
Archival materials
Date:
1989-10-30-1990-06-05
Collection Restrictions:
Collection is open for research. Only Subseries 1.3 (audiotapes) may be used by researchers.
Collection Rights:
Collection items available for reproduction, but the Archives Center makes no guarantees concerning copyright restrictions. Other intellectual property rights may apply. Archives Center cost-recovery and use fees may apply when requesting reproductions.
Collection Citation:
Sid Bernstein Oral History Collection, 1989-1991, Archives Center, National Museum of American History.
Identifier:
NMAH.AC.0434, Subseries 1.2
See more items in:
Sid Bernstein Oral History Collection
Archival Repository:
Archives Center, National Museum of American History
EDAN-URL:
ead_component:sova-nmah-ac-0434-ref513

Audiocassette Researcher Copies (2 copies)

Collection Creator:
Flaherty, Stacy A.  Search this
Crain Communications.  Search this
Bernstein, Sid  Search this
Type:
Archival materials
Date:
1989-10-30-1990-06-05
Collection Restrictions:
Collection is open for research. Only Subseries 1.3 (audiotapes) may be used by researchers.
Collection Rights:
Collection items available for reproduction, but the Archives Center makes no guarantees concerning copyright restrictions. Other intellectual property rights may apply. Archives Center cost-recovery and use fees may apply when requesting reproductions.
Collection Citation:
Sid Bernstein Oral History Collection, 1989-1991, Archives Center, National Museum of American History.
Identifier:
NMAH.AC.0434, Subseries 1.3
See more items in:
Sid Bernstein Oral History Collection
Archival Repository:
Archives Center, National Museum of American History
EDAN-URL:
ead_component:sova-nmah-ac-0434-ref514

Interviewee Files

Collection Creator:
Flaherty, Stacy A.  Search this
Crain Communications.  Search this
Bernstein, Sid  Search this
Type:
Archival materials
Date:
undated
Collection Restrictions:
Collection is open for research. Only Subseries 1.3 (audiotapes) may be used by researchers.
Collection Rights:
Collection items available for reproduction, but the Archives Center makes no guarantees concerning copyright restrictions. Other intellectual property rights may apply. Archives Center cost-recovery and use fees may apply when requesting reproductions.
Collection Citation:
Sid Bernstein Oral History Collection, 1989-1991, Archives Center, National Museum of American History.
Identifier:
NMAH.AC.0434, Series 2
See more items in:
Sid Bernstein Oral History Collection
Archival Repository:
Archives Center, National Museum of American History
EDAN-URL:
ead_component:sova-nmah-ac-0434-ref515

Bernstein Articles

Collection Creator:
Flaherty, Stacy A.  Search this
Crain Communications.  Search this
Bernstein, Sid  Search this
Type:
Archival materials
Date:
undated
Collection Restrictions:
Collection is open for research. Only Subseries 1.3 (audiotapes) may be used by researchers.
Collection Rights:
Collection items available for reproduction, but the Archives Center makes no guarantees concerning copyright restrictions. Other intellectual property rights may apply. Archives Center cost-recovery and use fees may apply when requesting reproductions.
Collection Citation:
Sid Bernstein Oral History Collection, 1989-1991, Archives Center, National Museum of American History.
Identifier:
NMAH.AC.0434, Series 3
See more items in:
Sid Bernstein Oral History Collection
Archival Repository:
Archives Center, National Museum of American History
EDAN-URL:
ead_component:sova-nmah-ac-0434-ref516

Bernstein on Advertising

Collection Creator:
Flaherty, Stacy A.  Search this
Crain Communications.  Search this
Bernstein, Sid  Search this
Type:
Archival materials
Date:
undated
Collection Restrictions:
Collection is open for research. Only Subseries 1.3 (audiotapes) may be used by researchers.
Collection Rights:
Collection items available for reproduction, but the Archives Center makes no guarantees concerning copyright restrictions. Other intellectual property rights may apply. Archives Center cost-recovery and use fees may apply when requesting reproductions.
Collection Citation:
Sid Bernstein Oral History Collection, 1989-1991, Archives Center, National Museum of American History.
Identifier:
NMAH.AC.0434, Series 4
See more items in:
Sid Bernstein Oral History Collection
Archival Repository:
Archives Center, National Museum of American History
EDAN-URL:
ead_component:sova-nmah-ac-0434-ref517

Administrative

Collection Creator:
Flaherty, Stacy A.  Search this
Crain Communications.  Search this
Bernstein, Sid  Search this
Type:
Archival materials
Date:
undated
Collection Restrictions:
Collection is open for research. Only Subseries 1.3 (audiotapes) may be used by researchers.
Collection Rights:
Collection items available for reproduction, but the Archives Center makes no guarantees concerning copyright restrictions. Other intellectual property rights may apply. Archives Center cost-recovery and use fees may apply when requesting reproductions.
Collection Citation:
Sid Bernstein Oral History Collection, 1989-1991, Archives Center, National Museum of American History.
Identifier:
NMAH.AC.0434, Series 5
See more items in:
Sid Bernstein Oral History Collection
Archival Repository:
Archives Center, National Museum of American History
EDAN-URL:
ead_component:sova-nmah-ac-0434-ref518

Correspondence

Collection Creator:
Flaherty, Stacy A.  Search this
Crain Communications.  Search this
Bernstein, Sid  Search this
Container:
Box 7, Folder 8
Type:
Archival materials
Date:
undated
Collection Restrictions:
Collection is open for research. Only Subseries 1.3 (audiotapes) may be used by researchers.
Collection Rights:
Collection items available for reproduction, but the Archives Center makes no guarantees concerning copyright restrictions. Other intellectual property rights may apply. Archives Center cost-recovery and use fees may apply when requesting reproductions.
Collection Citation:
Sid Bernstein Oral History Collection, 1989-1991, Archives Center, National Museum of American History.
See more items in:
Sid Bernstein Oral History Collection
Archival Repository:
Archives Center, National Museum of American History
EDAN-URL:
ead_component:sova-nmah-ac-0434-ref519

Stan Cohen

Collection Creator:
Flaherty, Stacy A.  Search this
Crain Communications.  Search this
Bernstein, Sid  Search this
Container:
Box 1, Item 1
Type:
Archival materials
Audio
Date:
1989-10-30
Collection Restrictions:
Collection is open for research. Only Subseries 1.3 (audiotapes) may be used by researchers.
Collection Rights:
Collection items available for reproduction, but the Archives Center makes no guarantees concerning copyright restrictions. Other intellectual property rights may apply. Archives Center cost-recovery and use fees may apply when requesting reproductions.
Collection Citation:
Sid Bernstein Oral History Collection, 1989-1991, Archives Center, National Museum of American History.
See more items in:
Sid Bernstein Oral History Collection
Archival Repository:
Archives Center, National Museum of American History
EDAN-URL:
ead_component:sova-nmah-ac-0434-ref520

Sid Bernstein

Collection Creator:
Flaherty, Stacy A.  Search this
Crain Communications.  Search this
Bernstein, Sid  Search this
Container:
Box 1, Item 2
Type:
Archival materials
Audio
Date:
1989-11-28
Collection Restrictions:
Collection is open for research. Only Subseries 1.3 (audiotapes) may be used by researchers.
Collection Rights:
Collection items available for reproduction, but the Archives Center makes no guarantees concerning copyright restrictions. Other intellectual property rights may apply. Archives Center cost-recovery and use fees may apply when requesting reproductions.
Collection Citation:
Sid Bernstein Oral History Collection, 1989-1991, Archives Center, National Museum of American History.
See more items in:
Sid Bernstein Oral History Collection
Archival Repository:
Archives Center, National Museum of American History
EDAN-URL:
ead_component:sova-nmah-ac-0434-ref521

Jack & Betty Graham

Collection Creator:
Flaherty, Stacy A.  Search this
Crain Communications.  Search this
Bernstein, Sid  Search this
Container:
Box 1, Item 3
Type:
Archival materials
Audio
Date:
1989-11-28
Collection Restrictions:
Collection is open for research. Only Subseries 1.3 (audiotapes) may be used by researchers.
Collection Rights:
Collection items available for reproduction, but the Archives Center makes no guarantees concerning copyright restrictions. Other intellectual property rights may apply. Archives Center cost-recovery and use fees may apply when requesting reproductions.
Collection Citation:
Sid Bernstein Oral History Collection, 1989-1991, Archives Center, National Museum of American History.
See more items in:
Sid Bernstein Oral History Collection
Archival Repository:
Archives Center, National Museum of American History
EDAN-URL:
ead_component:sova-nmah-ac-0434-ref522

Sid Bernstein

Collection Creator:
Flaherty, Stacy A.  Search this
Crain Communications.  Search this
Bernstein, Sid  Search this
Container:
Box 1, Item 4
Type:
Archival materials
Audio
Date:
1989-11-29
Collection Restrictions:
Collection is open for research. Only Subseries 1.3 (audiotapes) may be used by researchers.
Collection Rights:
Collection items available for reproduction, but the Archives Center makes no guarantees concerning copyright restrictions. Other intellectual property rights may apply. Archives Center cost-recovery and use fees may apply when requesting reproductions.
Collection Citation:
Sid Bernstein Oral History Collection, 1989-1991, Archives Center, National Museum of American History.
See more items in:
Sid Bernstein Oral History Collection
Archival Repository:
Archives Center, National Museum of American History
EDAN-URL:
ead_component:sova-nmah-ac-0434-ref523

Gertrude Crain

Collection Creator:
Flaherty, Stacy A.  Search this
Crain Communications.  Search this
Bernstein, Sid  Search this
Container:
Box 1, Item 5
Type:
Archival materials
Audio
Date:
1990-01-30
Collection Restrictions:
Collection is open for research. Only Subseries 1.3 (audiotapes) may be used by researchers.
Collection Rights:
Collection items available for reproduction, but the Archives Center makes no guarantees concerning copyright restrictions. Other intellectual property rights may apply. Archives Center cost-recovery and use fees may apply when requesting reproductions.
Collection Citation:
Sid Bernstein Oral History Collection, 1989-1991, Archives Center, National Museum of American History.
See more items in:
Sid Bernstein Oral History Collection
Archival Repository:
Archives Center, National Museum of American History
EDAN-URL:
ead_component:sova-nmah-ac-0434-ref524

Rance Crain

Collection Creator:
Flaherty, Stacy A.  Search this
Crain Communications.  Search this
Bernstein, Sid  Search this
Container:
Box 1, Item 6
Type:
Archival materials
Audio
Date:
1990-03-21
Collection Restrictions:
Collection is open for research. Only Subseries 1.3 (audiotapes) may be used by researchers.
Collection Rights:
Collection items available for reproduction, but the Archives Center makes no guarantees concerning copyright restrictions. Other intellectual property rights may apply. Archives Center cost-recovery and use fees may apply when requesting reproductions.
Collection Citation:
Sid Bernstein Oral History Collection, 1989-1991, Archives Center, National Museum of American History.
See more items in:
Sid Bernstein Oral History Collection
Archival Repository:
Archives Center, National Museum of American History
EDAN-URL:
ead_component:sova-nmah-ac-0434-ref525

Sid Bernstein

Collection Creator:
Flaherty, Stacy A.  Search this
Crain Communications.  Search this
Bernstein, Sid  Search this
Container:
Box 1, Item 7
Type:
Archival materials
Audio
Date:
1990-06-05
Collection Restrictions:
Collection is open for research. Only Subseries 1.3 (audiotapes) may be used by researchers.
Collection Rights:
Collection items available for reproduction, but the Archives Center makes no guarantees concerning copyright restrictions. Other intellectual property rights may apply. Archives Center cost-recovery and use fees may apply when requesting reproductions.
Collection Citation:
Sid Bernstein Oral History Collection, 1989-1991, Archives Center, National Museum of American History.
See more items in:
Sid Bernstein Oral History Collection
Archival Repository:
Archives Center, National Museum of American History
EDAN-URL:
ead_component:sova-nmah-ac-0434-ref526

Sid Bernstein

Collection Creator:
Flaherty, Stacy A.  Search this
Crain Communications.  Search this
Bernstein, Sid  Search this
Container:
Box 2, Item 1
Type:
Archival materials
Audio
Date:
1989-11-28
Collection Restrictions:
Collection is open for research. Only Subseries 1.3 (audiotapes) may be used by researchers.
Collection Rights:
Collection items available for reproduction, but the Archives Center makes no guarantees concerning copyright restrictions. Other intellectual property rights may apply. Archives Center cost-recovery and use fees may apply when requesting reproductions.
Collection Citation:
Sid Bernstein Oral History Collection, 1989-1991, Archives Center, National Museum of American History.
See more items in:
Sid Bernstein Oral History Collection
Archival Repository:
Archives Center, National Museum of American History
EDAN-URL:
ead_component:sova-nmah-ac-0434-ref527

Sid Bernstein

Collection Creator:
Flaherty, Stacy A.  Search this
Crain Communications.  Search this
Bernstein, Sid  Search this
Container:
Box 2, Item 2
Type:
Archival materials
Audio
Date:
1989-11-29
Collection Restrictions:
Collection is open for research. Only Subseries 1.3 (audiotapes) may be used by researchers.
Collection Rights:
Collection items available for reproduction, but the Archives Center makes no guarantees concerning copyright restrictions. Other intellectual property rights may apply. Archives Center cost-recovery and use fees may apply when requesting reproductions.
Collection Citation:
Sid Bernstein Oral History Collection, 1989-1991, Archives Center, National Museum of American History.
See more items in:
Sid Bernstein Oral History Collection
Archival Repository:
Archives Center, National Museum of American History
EDAN-URL:
ead_component:sova-nmah-ac-0434-ref528

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