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Rob and Julie Strasser Collection

Collector:
Strasser, Julie  Search this
Strasser, Robert (marketing executive)  Search this
Creator:
Nike, Inc.  Search this
Names:
Blue Ribbon Sports  Search this
Extent:
2.5 Cubic feet (8 boxes)
Type:
Archival materials
Collection descriptions
Sales catalogs
Manufacturers' catalogs
Business records
Videotapes
Date:
1970-1989
Scope and Contents:
Videotapes, internal and external company publications, product catalogs and business files relating to Nike's domestic and international marketing and promotions.
Arrangement:
The collection is arrangedinto three series.

Series 1: Videotapes, 1983-1992

Series 2: U.S. Marketing and Promotion, 1970-1989

Series 3: International Marketing and Promotion, 1979-1989
Biographical / Historical:
Rob Strasser (19xx-1994), a sports fan and native Oregonian, began his association with Nike (then named Blue Ribbon Sports) in 1972 as the junior lawyer in the young company's gutsy, and successful, anti-trust suit against Japanese athletic shoe manufacturer Onitsuka Tiger. Rob Strasser was [title] at Nike from [197x] until his resignation in 1987. He played a major role in establishing an international presence for both the sale and manufacture of Nike athletic wear. After resigning from Nike in 1987, he worked as [title] for rival Adidas atheltic shoes. Julie Strasser (b. 19xx) was Nike's first advertising manager. She married Rob Strasser in 1982. She is co-author of Swoosh: The Unauthorized Story of Nike and the Men Who Played There, published in 1991.
Related Materials:
Materials in the Archives Center

Nike Advertising History Collection (AC0448)
Provenance:
Collection donated by Julie Strasser,1995.
Restrictions:
Collection is open for research.
Rights:
Collection items available for reproduction, but the Archives Center makes no guarantees concerning copyright restrictions. Other intellectual property rights may apply. Archives Center cost-recovery and use fees may apply when requesting reproductions.
Topic:
Sporting goods industry  Search this
Athletic shoes -- 1970-1990  Search this
Marketing -- Asia  Search this
advertising -- Sporting goods  Search this
Marketing -- U.S.  Search this
Genre/Form:
Sales catalogs
Manufacturers' catalogs
Business records -- 1950-2000
Videotapes
Citation:
Rob and Julie Strasser Collection, 1970-1989, Archives Center, National Museum of American History.
Identifier:
NMAH.AC.0525
See more items in:
Rob and Julie Strasser Collection
Archival Repository:
Archives Center, National Museum of American History
EDAN-URL:
ead_collection:sova-nmah-ac-0525

Nike T-Shirt

Maker:
Nike, Inc.  Search this
Object Name:
t-shirt
Date made:
1988-1990
Related Publication:
Sewer, Andy; Allison, David; Liebhold, Peter; Davis, Nancy; Franz, Kathleen G.. American Enterprise: A History of Business in America
Credit Line:
Todd Alan Kinser
ID Number:
1995.0085.002
Accession number:
1995.0085
Catalog number:
1995.0085.2
See more items in:
Cultural and Community Life: Costume
Clothing & Accessories
American Enterprise
Data Source:
National Museum of American History
EDAN-URL:
edanmdm:nmah_881602

Jeff Johnson, long-time employee, Blue Ribbon Sports (later Nike)

Collection Interviewer:
Center for Advertising History, Archives Center  Search this
Ellsworth, Scott, Dr.  Search this
Collection Creator:
Nike, Inc.  Search this
Container:
Box 5, Folder 15
Type:
Archival materials
Date:
1991 February 19
Collection Restrictions:
The collection is open for research use.
Collection Rights:
Collection items available for reproduction, but the Archives Center makes no guarantees concerning copyright restrictions. Other intellectual property rights may apply. Archives Center cost-recovery and use fees may apply when requesting reproductions.
Collection Citation:
Nike Advertising Oral History and Documentation Collection, 1958-1992, Archives Center, National Museum of American History, Smithsonian Institution
See more items in:
Nike Advertising Oral History and Documentation Collection
Archival Repository:
Archives Center, National Museum of American History
EDAN-URL:
ead_component:sova-nmah-ac-0448-ref123

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