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Galileo Galilei: Italian engraving by Piotti Pirrola from a painting by Sustermann.

Collection Creator:
Brogi, Giacomo  Search this
Archives Center, NMAH, SI.  Search this
Memmert, Heinrich  Search this
Reichard & Lindner.  Search this
Container:
Box 1, Folder 2
Type:
Archival materials
Collection Restrictions:
Collection is open for research.
Collection Rights:
There may be usage or copyright restrictions on some material in this collection. Reproduction fees for commercial use.
Collection Citation:
Archives Center Portrait Collection, National Museum of American History.
See more items in:
Archives Center Portrait Collection
Archival Repository:
Archives Center, National Museum of American History
EDAN-URL:
ead_component:sova-nmah-ac-0392-ref518

Archives Center American Music Collection

Creator:
Archives Center, NMAH, SI.  Search this
Pubols, Benjamin H., Jr.  Search this
Extent:
0.5 Cubic feet (1 box)
Type:
Archival materials
Collection descriptions
Programs
Advertising
Ephemera
Date:
1950-2002
Scope and Contents note:
An artificial collection of music memorabilia and printed ephemera. Examples of contents include concert programs and advertising. New material, much of it from the second half of the twentieth century, will be added regularly to this collection. This collection has been integrated into the Archives Center Business Americana Collection (NMAH.AC.0404).
Arrangement:
1 series.
Biographical/Historical note:
This collection is a repository for miscellaneous music-related ephemera of insufficient quantity/quality to warrant a separate collection. The material in the Archives Center American Music Collection is newly acquired ephemera received from many sources, including curatorial units, the public, and Smithsonian staff.
Provenance:
Collection donated by Benjamin H. Pubols.
Restrictions:
This collection has been integrated into the Archives Center Business Americana Collection (NMAH.AC.0404).
Rights:
Collection items available for reproduction, but the Archives Center makes no guarantees concerning copyright restrictions. Other intellectual property rights may apply. Archives Center cost-recovery and use fees may apply when requesting reproductions.
Topic:
Music -- 20th century  Search this
Genre/Form:
Programs -- Concerts
Advertising
Ephemera
Citation:
Archives Center American Music Collection, ca. 1950 to present, Archives Center, National Museum of American History.
Identifier:
NMAH.AC.0795
Archival Repository:
Archives Center, National Museum of American History
EDAN-URL:
ead_collection:sova-nmah-ac-0795

Archives Center Sports Memorabilia Collection

Creator:
Archives Center, NMAH, SI.  Search this
Extent:
0.6 Cubic feet (2 boxes)
Type:
Archival materials
Collection descriptions
Programs
Schedules
Advertising
Ephemera
Date:
1970-2002
Scope and Contents:
An artificial collection of sports memorabilia and printed ephemera organized according to sport. Examples of contents include team programs, season schedules and advertising.This collection has been integrated into the Archives Center Business Americana Collection (NMAH.AC.0404).
Restrictions:
This collection has been integrated into the Archives Center Business Americana Collection (NMAH.AC.0404).
Rights:
Collection items available for reproduction, but the Archives Center makes no guarantees concerning copyright restrictions. Other intellectual property rights may apply. Archives Center cost-recovery and use fees may apply when requesting reproductions.
Topic:
Soccer  Search this
Sports  Search this
Hockey  Search this
Lacrosse  Search this
Baseball  Search this
Football  Search this
Genre/Form:
Programs -- Sports
Schedules
Advertising
Ephemera
Citation:
Archives Center Sports Memorabilia Collection, ca. 1970 to present, Archives Center, National Museum of American History.
Identifier:
NMAH.AC.0796
Archival Repository:
Archives Center, National Museum of American History
EDAN-URL:
ead_collection:sova-nmah-ac-0796

Archives Center Portrait Collection

Creator:
Brogi, Giacomo  Search this
Archives Center, NMAH, SI.  Search this
Memmert, Heinrich  Search this
Reichard & Lindner.  Search this
Names:
Galilei, Galileo  Search this
Gauss  Search this
Gelatini  Search this
Gilbert, William  Search this
Gooch, Frank Austin  Search this
Gorsh-Beraner  Search this
Graefe  Search this
Grimaldi, Francesco Marie, 1618-1663  Search this
Hell, Maximillian  Search this
Helvetius  Search this
Henry, Joseph, 1797-1878  Search this
Herschel, John F. W., Sir  Search this
Land, Edwin H.  Search this
Von Guericke, Otto  Search this
Extent:
0.1 Cubic feet (1 box)
Type:
Archival materials
Collection descriptions
Engravings
Date:
19th-20th centuries
Scope and Contents:
Miscellaneous portraits of scientists and other prominent persons, including original engravings, photoprints, and copy photoprints.
Arrangement:
The collection is arranged alphabetically.
Biographical / Historical:
This is an artifical collection of photographic portraits of a variety of personages.
Provenance:
Unidentified sources. Found in collections, 1991.
Restrictions:
Collection is open for research.
Rights:
There may be usage or copyright restrictions on some material in this collection. Reproduction fees for commercial use.
Topic:
Portraits -- Scientists  Search this
Scientists  Search this
Genre/Form:
Engravings
Citation:
Archives Center Portrait Collection, National Museum of American History.
Identifier:
NMAH.AC.0392
See more items in:
Archives Center Portrait Collection
Archival Repository:
Archives Center, National Museum of American History
EDAN-URL:
ead_collection:sova-nmah-ac-0392
Additional Online Media:

Archives Center Glass Plate Collection

Creator:
Archives Center, NMAH, SI.  Search this
Source:
Physical Sciences, Division of (NMAH, Smithsonian Institution).  Search this
Former owner:
Physical Sciences, Division of (NMAH, Smithsonian Institution).  Search this
Names:
Burka, S. W.  Search this
Rowland, Henry Augustus  Search this
Extent:
0.1 Cubic feet
Type:
Archival materials
Collection descriptions
Transparencies
Photographs
Place:
Moon
Date:
ca. 1910-1920.
Scope and Contents:
Collection designated for miscellaneous glass plates, unidentified and/or of unknown provenance. The plates included here are indexed, but additional items may be added to the collection. There are eight plates, both negatives and positives; subjects include a man with cog railway tracks(?), two images of an observatory and two of the moon, and four identical images (two negatives and two positives) of Henry A. Rowland with his ruling engine.
Arrangement:
Divided into two series.

Series 1: Silver Gelatin Plates (8 x 10)

Series 2: Silver Gelatin Plates (4 x 5)
Provenance:
Immediate source of acquisition unknown. Found in collections, November 12, 1986.
Restrictions:
Collection is open for research.
Rights:
Collection items available for reproduction, but the Archives Center makes no guarantees concerning copyright restrictions. Other intellectual property rights may apply. Archives Center cost-recovery and use fees may apply when requesting reproductions.
Topic:
Cog railways  Search this
Ruling engines  Search this
Observatories  Search this
Genre/Form:
Transparencies
Photographs -- Black-and-white negatives -- Glass -- 1910-1920
Citation:
Archives Center Glass Plate Collection, National Museum of American History.
Identifier:
NMAH.AC.0246
See more items in:
Archives Center Glass Plate Collection
Archival Repository:
Archives Center, National Museum of American History
EDAN-URL:
ead_collection:sova-nmah-ac-0246

Archives Center Shopping Bag Collection

Creator:
Archives Center, NMAH, SI.  Search this
Extent:
4 Cubic feet (9 boxes)
Type:
Archival materials
Collection descriptions
Trademarks
Shopping bags
Date:
circa 1980-2004
Summary:
Shopping bags from a variety of businesses, including department stores, museums, book stores, libraries, hotels, banks, and specialty shops. Additional material will be added to this collection periodically.
Scope and Contents note:
The shopping bags in this collection represent a number of department stores, book stores, antique stores, banks, libraries, museums, art institutes, toy stores, hotels, etc. and were gathered from a number of sources since it is difficult to get a wide regional selection. The Archives Center maintains these bags however in one collection to show the breadth and the range of the collection. The research value of these bags is as an advertising approach. It presents a view of how certain businesses choose to represent themselves. The designs of the bags, however, are not taken lightly. The graphics and designs on the bags can represent three months of work.

The shopping bags are arranged in alphabetical order by name of business since they were collected to relate to advertising more so than their relationship to art or graphic design. Researchers interested in a particular type of art style or technique or one artist should consult the shopping bag collection at the Cooper Hewitt Museum where they are collected as art forms.
Biographical / Historical:
Many businesses have opted to use shopping bags as a less expensive form of advertisement rather than print ads or televisions commercials. These advertisements reflect the creative aspects of the businesses and can often convey the message of a brand. The bags are made of a variety of materials including cloth, heavy paper, and plastic. In addition, retail stores, restaurants, book stores, museums, libraries, coffee houses, grocery stores, and social groups create the shopping bag with the hope that the consumer will reuse it.
Provenance:
Immediate source of acquisition unknown.
Restrictions:
Collection open for research.
Rights:
Fees for commercial reproduction. However, there are copyright and trademark restrictions.
Topic:
advertising -- Business ephemera  Search this
Libraries and museums  Search this
Department stores  Search this
Museums  Search this
Taverns (Inns)  Search this
Genre/Form:
Trademarks
Shopping bags
Citation:
Archives Center Shopping Bag Collection, Archives Center, National Museum of American History.
Identifier:
NMAH.AC.0570
See more items in:
Archives Center Shopping Bag Collection
Archival Repository:
Archives Center, National Museum of American History
EDAN-URL:
ead_collection:sova-nmah-ac-0570

Archives Center Lantern Slide Collection

Creator:
Archives Center, NMAH, SI.  Search this
Names:
Nabisco, Inc.  Search this
Extent:
0.2 Cubic feet (2 boxes)
Type:
Archival materials
Collection descriptions
Lantern slides
Date:
ca. 1890-1920.
Summary:
Approximately 200 lantern slides, of various scenes in America and Canada, many of them published by railroad lines, presumably to arouse tourist interest in travel by rail. New York State and California are especially emphasized. Some images depict the railroads, railroad stations and railroad equipment. One group of images is from the Nabisco factory.
Scope and Contents note:
Approximately 200 glass lantern slides [exactly 214], of various scenes in America and Canada, many of them published by railroad lines, presumably to arouse tourist interest in travel by rail. Especially emphasized are New York State and California. Some slides feature the railroads and railroad equipment. Some of the slides are scenes from a cereal factory, showing the manufacture of shredded wheat.

Some slide makers are unidentified. Captions quoted are from labels on the slides, except that descriptions in brackets are supplied by the cataloguer.

Slide manufacturers include Chas. Beseler Co.,

The two original wooden storage boxes in which the slides were received are included. Slides shown in boxes 1-10 were originally stored in one wooden box, while those in boxes 11-20 were originally in the second wooden box.
Arrangement:
Collection is arranged into one series.
Provenance:
Immediate source of acquisition is unknown. Almost certainly transferred from one of the curatorial divisions, because it has an inventory tag (1980), predating the Archives Center's existence, but no other information is known.
Restrictions:
Collection is open for research and access on site by appointment. Unprotected photographs must be handled with gloves.
Rights:
Probably public domain, copyrights expired. Fees for commercial reproduction.
Topic:
Railroad travel  Search this
Tourism  Search this
Travel photography  Search this
Genre/Form:
Lantern slides
Citation:
Archives Center Lantern Slide Collection, ca. 1890-1920, Archives Center, National Museum of American History.
Identifier:
NMAH.AC.0686
See more items in:
Archives Center Lantern Slide Collection
Archival Repository:
Archives Center, National Museum of American History
EDAN-URL:
ead_collection:sova-nmah-ac-0686

Archives Center Scrapbook Collection

Creator:
Archives Center, NMAH, SI.  Search this
Names:
Harvard University  Search this
Extent:
13 Cubic feet (48 boxes)
Type:
Archival materials
Collection descriptions
Trade cards
Diaries
Scrapbooks
Advertising cards
Postcards
Place:
New Jersey
Tennessee
South Carolina
New England
New Hampshire
Mexico
Virginia
Vermont
Washington (D.C.)
Michigan
Middle East
Massachusetts
Maine
Maryland
Indiana
Illinois
Ausable Chasm (N.Y.)
New York
Rhode Island
Asia
California
Colorado
Canada
Coney Island (New York, N.Y.)
Connecticut
Europe
Hawaii
North Carolina
Ohio
Panama
Pennsylvania
Plymouth (England)
Rochester (N.Y.)
Date:
circa 1880-circa 1960
Scope and Contents note:
Miscellaneous late nineteenth/early twentieth century scrapbooks containing postcards, trade cards, greeting cards, decals, and other ephemera. Included are: (1) trade cards for thread, tobacco, barbers, sewing machines, toiletries and shaving products, tobacco, undertakers and patent medicine; (2) images of women, children, pets, and flowers; (3) greeting cards celebrating Christmas, birthdays, Halloween, and St. Patrick's Day; and (4) postcards from the United States and around the world. Some of the items in the scrapbooks are comical or picturesque. Most of the scrapbooks were created by women. Also included are several twentieth century diaries, including two travel diaries written by women.
Arrangement:
1 series. Unarranged.
Provenance:
Transfer.,1997/09/19.,1997.3004.
Restrictions:
Collection is open for research.
Rights:
Collection items available for reproduction, but the Archives Center makes no guarantees concerning copyright restrictions. Other intellectual property rights may apply. Archives Center cost-recovery and use fees may apply when requesting reproductions.
Topic:
Shaving  Search this
Travel  Search this
Women -- History -- 20th century  Search this
Women -- History -- 19th century  Search this
Wit and humor  Search this
Women -- Social life and customs -- 19th century  Search this
Lighthouses  Search this
Barbering  Search this
Greeting cards -- 20th century  Search this
Genre/Form:
Trade cards
Diaries -- 20th century
Scrapbooks -- 20th century
Advertising cards
Postcards
Scrapbooks -- 19th century
Citation:
Archives Center Scrapbook Collection, ca. 1880- ca. 1960, Archives Center, National Museum of American History.
Identifier:
NMAH.AC.0468
Archival Repository:
Archives Center, National Museum of American History
EDAN-URL:
ead_collection:sova-nmah-ac-0468
Additional Online Media:

Archives Center Weddings Documentation Collection

Creator:
Smith-Howard, Kendra  Search this
Strange, Susan B.  Search this
Thompson, Anthony Mills  Search this
Toda, Mitchell  Search this
Hall, Priscilla E.  Search this
Hann, Kinh  Search this
Hann, Leila Poursedehi  Search this
Scherbak  Search this
DiStefano, Carrie  Search this
DiStefano, Josh  Search this
Earl-Thompson, Yolonda  Search this
Gil, Christiane  Search this
Toda, Sharon  Search this
Archives Center, NMAH, SI.  Search this
DeFelice, David  Search this
Extent:
1.15 Cubic feet (4 boxes )
Type:
Archival materials
Collection descriptions
Photographs
Financial records
Guest lists
Invitations
Contracts
Date:
1945-2008.
Scope and Contents note:
An artificial collection of diverse archival materials relating to weddings, at present organized according to donor. Contents include wedding photographs; invitations; gift registries; contracts; invoices and receipts for expenses incurred; guest lists.
Arrangement:
1 series.
Provenance:
Collection donated by Carrie and Josh DiStefano, 2008; Yolonda Earl-Thompson and Anthony Mills Thompson, 2008; Christiane Gil, 2008; Kinh and Leila Poursedehi Hann, 2008; Susan B. Strange, 2008; Priscilla E. Hall, 2008; Mitchell and Sharon Toda, 2008; Kendra Smith-Howard, 2008; and David DeFelice and Paul Scherbak, 2008.
Restrictions:
The collection is open for research and access on site by appointment. Unprotected photographs must be handled with gloves.
Rights:
Collection items available for reproduction, but the Archives Center makes no guarantees concerning copyright restrictions. Other intellectual property rights may apply. Archives Center cost-recovery and use fees may apply when requesting reproductions.
Topic:
Bridegrooms  Search this
Weddings  Search this
Brides  Search this
Genre/Form:
Photographs -- 2000-2010
Photographs -- 1950-2000
Financial records
Guest lists
Invitations
Contracts
Citation:
Archives Center Weddings Documentation Collection, 1945-2008, Archives Center, National Museum of American History.
Identifier:
NMAH.AC.1131
See more items in:
Archives Center Weddings Documentation Collection
Archival Repository:
Archives Center, National Museum of American History
EDAN-URL:
ead_collection:sova-nmah-ac-1131
Additional Online Media:

[Bride and groom exiting church : black-and-white photoprint]

Photographer:
Dementi Studio  Search this
Donor:
Strange, Susan B.  Search this
Names:
Bonynge, Marjorie Elizabeth  Search this
Strange, Hinman Foot  Search this
Collection Creator:
Smith-Howard, Kendra  Search this
Strange, Susan B.  Search this
Thompson, Anthony Mills  Search this
Toda, Mitchell  Search this
Hall, Priscilla E.  Search this
Hann, Kinh  Search this
Hann, Leila Poursedehi  Search this
Scherbak  Search this
DiStefano, Carrie  Search this
DiStefano, Josh  Search this
Earl-Thompson, Yolonda  Search this
Gil, Christiane  Search this
Toda, Sharon  Search this
Archives Center, NMAH, SI.  Search this
DeFelice, David  Search this
Extent:
1 Item (Silver gelatin on paper., 9" x 7.5".)
Container:
Box 1, Folder 1
Type:
Archival materials
Photographs
Date:
1945
Scope and Contents:
Wedding on November 24, 1945 of Marjorie Elizabeth Bonynge and Hinman Foot Strange at Christ Episcopal Church, Gordonsville, Virginia.
Local Numbers:
AC1131-0000001.tif (AC Scan)
Collection Restrictions:
The collection is open for research and access on site by appointment. Unprotected photographs must be handled with gloves.
Collection Rights:
Collection items available for reproduction, but the Archives Center makes no guarantees concerning copyright restrictions. Other intellectual property rights may apply. Archives Center cost-recovery and use fees may apply when requesting reproductions.
Topic:
Marriage -- 1940-1950  Search this
Church buildings -- Virginia  Search this
Weddings -- 1940-1950  Search this
Genre/Form:
Photographs -- 1940-1950 -- Black-and-white photoprints -- Silver gelatin
Collection Citation:
Archives Center Weddings Documentation Collection, 1945-2008, Archives Center, National Museum of American History.
See more items in:
Archives Center Weddings Documentation Collection
Archival Repository:
Archives Center, National Museum of American History
EDAN-URL:
ead_component:sova-nmah-ac-1131-ref519

Archives Center Cookbook Collection

Creator:
Broussard-Simmons, Vanessa  Search this
Kraft General Foods, Inc.  Search this
Archives Center, NMAH, SI.  Search this
Extent:
1.6 Cubic feet
Type:
Archival materials
Collection descriptions
Cookbooks
Date:
undated
Summary:
Collection consists primarily of cookbooks and similar forms of literature containing recipes and - or information relating to food customs, created by producers and manufacturers of foods products, cooking utensils, kitchen appliances and equipment.
Scope and Contents note:
The collection was created by the Archives Center to form a body of material from producers and manufacturers of food products, cooking utensils, kitchen appliances and equipment. It consists primarily of cookbooks, recipe booklets, circulars, recipe cards, and clippings containing recipes or information relating to food customs. Most of these materials were published in the United States by producers and manufacturers of foods, seasonings, and condiments. Some of the materials were created by manufacturers of both small and large kitchen appliances and include operating instructions for these products. There are also materials created by electric and gas utility companies. Some of the materials relate to the canning and freezing processes. Materials created by manufacturers of alcoholic beverages also contain recipes for both food and drinks. All bound materials have soft covers with the exception of The Victory Binding of the American Woman's Cookbook, Wartime Edition, 1943.

The collection is arranged in two series. Series One consists of bound materials including cookbooks and recipe booklets. These materials are arranged in alphabetical order. Series two are unbound materials including recipe flyers, folders, recipe cards, cooking class recipe sheets, recipes clipped from publications, and hand written recipes. The materials are arranged first in alphabetical order by name of company and then in order by genre.
Arrangement:
Collection is arranged into two series.

Series 1, Bound Materials, 1920-2004, undated

Series 2, Unbound Materials, 1938-2003, undated
Biographical / Historical:
The food industry and manufacturers of cooking utensils and equipment create cookbooks or other forms of literature to assist the consumer with their products. These materials document food customs and provide very valuable information about the production of food; preparation and consumption; long term storage and preservation; new cooking techniques and instructions for using cooking utensils, appliances and equipment. Such materials are often included in the packaging, available upon request or with the purchase of a particular product.
Related Materials:
Materials in the Archives Center

Product Cookbooks Collection, circa 1874-1990

Frances S. Baker Product Cookbooks, circa 1900-1993

Nordic Ware Records, 1940-2006

Archives Center Business Americana Collection, circa 1900-present

Warshaw Collection of Business Americana, circa 1724-1977

Pillsbury Bake-Off Collection, 1949-1999

NW Ayer Advertising Agency Records, 1849-2001

Food Preservation and Home Canning Literature Collection, 1883-1980
Provenance:
Found in collections, gifts from Museum staff and unsolicited gifts from the public.
Restrictions:
Collection is open for research.
Rights:
Collection items available for reproduction, but the Archives Center makes no guarantees concerning copyright restrictions. Other intellectual property rights may apply. Archives Center cost-recovery and use fees may apply when requesting reproductions.
Topic:
advertising  Search this
Food industry and trade  Search this
Cookery, American  Search this
Genre/Form:
Cookbooks
Citation:
Archives Center Cookbook Collection, Archives Center, National Museum of American History.
Identifier:
NMAH.AC.0510
See more items in:
Archives Center Cookbook Collection
Archival Repository:
Archives Center, National Museum of American History
EDAN-URL:
ead_collection:sova-nmah-ac-0510

Promotional Items and Packaging

Collection Interviewee:
Murphy, W.B.  Search this
Norris, Alice  Search this
Norris, E. E.  Search this
Prior, Joseph  Search this
Meehan, Vincenta  Search this
Mercer, Richard  Search this
Meyers, Peter H.  Search this
Mulcahy, Paul  Search this
Welsh, Dick  Search this
White, Richard  Search this
Rindlaub, Jean  Search this
Rombach, Scott  Search this
Shaub, Harold  Search this
Weir, Chris  Search this
Coulson, Zoe  Search this
Gearon, Dan  Search this
Cronin, Betty  Search this
Conill, Alicia  Search this
Conlon, Robert  Search this
Conill, Rafael  Search this
Jordan, James  Search this
McNutt, James  Search this
McGovern, R. Gordon  Search this
Goerke, Donald E.  Search this
Holmes, Martha  Search this
Haber, Bernie  Search this
Jones, Caroline Robinson, 1942-2001 (advertising executive)  Search this
Adams, Anthony  Search this
Baum, Herbert M.  Search this
Bergin, John F.  Search this
Bair, Dean  Search this
Collection Interviewer:
Griffith, Barbara S., Dr.  Search this
Collection Creator:
Archives Center, NMAH, SI.  Search this
Campbell Soup Company  Search this
Container:
Box 25
Type:
Archival materials
Date:
1968-1991
Collection Restrictions:
Collection is open for research.
Collection Rights:
Collection items available for reproduction, but the Archives Center makes no guarantees concerning copyright restrictions. Other intellectual property rights may apply. Archives Center cost-recovery and use fees may apply when requesting reproductions.
Collection Citation:
Campbell Soup Advertising Oral History and Documentation Project, Archives Center, National Museum of American History, Smithsonian Institution.
Identifier:
NMAH.AC.0367, Series 7
See more items in:
The Campbell Soup Advertising Collection
Archival Repository:
Archives Center, National Museum of American History
EDAN-URL:
ead_component:sova-nmah-ac-0367-ref17

Real Life Campaign

Collection Interviewee:
Murphy, W.B.  Search this
Norris, Alice  Search this
Norris, E. E.  Search this
Prior, Joseph  Search this
Meehan, Vincenta  Search this
Mercer, Richard  Search this
Meyers, Peter H.  Search this
Mulcahy, Paul  Search this
Welsh, Dick  Search this
White, Richard  Search this
Rindlaub, Jean  Search this
Rombach, Scott  Search this
Shaub, Harold  Search this
Weir, Chris  Search this
Coulson, Zoe  Search this
Gearon, Dan  Search this
Cronin, Betty  Search this
Conill, Alicia  Search this
Conlon, Robert  Search this
Conill, Rafael  Search this
Jordan, James  Search this
McNutt, James  Search this
McGovern, R. Gordon  Search this
Goerke, Donald E.  Search this
Holmes, Martha  Search this
Haber, Bernie  Search this
Jones, Caroline Robinson, 1942-2001 (advertising executive)  Search this
Adams, Anthony  Search this
Baum, Herbert M.  Search this
Bergin, John F.  Search this
Bair, Dean  Search this
Collection Interviewer:
Griffith, Barbara S., Dr.  Search this
Collection Creator:
Archives Center, NMAH, SI.  Search this
Campbell Soup Company  Search this
Extent:
111 Digital images
Type:
Archival materials
Digital images
Date:
2015
Scope and Contents:
All materials from the Real Life campaign were born digital and can be viewed in the Smithsonian Institution's Digital Asset Management System (DAMS). Ask reference archivist for assistance.
"Real Life" Campaign, 2015. The commercials portrayed not only inter-racial couples but also a gay couple, two fathers and their son. This campaign had a product tie in with the 2015 release of the new installment in the motion picture franchise, Star Wars. The materials in this series includes: storyboards, scripts, consumer feedback both postive and negative, focus group material, labels, commercials, supporting documentation on the development and implementation of the campaign.
Collection Restrictions:
Collection is open for research.
Collection Rights:
Collection items available for reproduction, but the Archives Center makes no guarantees concerning copyright restrictions. Other intellectual property rights may apply. Archives Center cost-recovery and use fees may apply when requesting reproductions.
Collection Citation:
Campbell Soup Advertising Oral History and Documentation Project, Archives Center, National Museum of American History, Smithsonian Institution.
Identifier:
NMAH.AC.0367, Series 9
See more items in:
The Campbell Soup Advertising Collection
Archival Repository:
Archives Center, National Museum of American History
EDAN-URL:
ead_component:sova-nmah-ac-0367-ref227

The Campbell Soup Advertising Collection

Interviewee:
Murphy, W.B.  Search this
Norris, Alice  Search this
Norris, E. E.  Search this
Prior, Joseph  Search this
Meehan, Vincenta  Search this
Mercer, Richard  Search this
Meyers, Peter H.  Search this
Mulcahy, Paul  Search this
Welsh, Dick  Search this
White, Richard  Search this
Rindlaub, Jean  Search this
Rombach, Scott  Search this
Shaub, Harold  Search this
Weir, Chris  Search this
Coulson, Zoe  Search this
Gearon, Dan  Search this
Cronin, Betty  Search this
Conill, Alicia  Search this
Conlon, Robert  Search this
Conill, Rafael  Search this
Jordan, James  Search this
McNutt, James  Search this
McGovern, R. Gordon  Search this
Goerke, Donald E.  Search this
Holmes, Martha  Search this
Haber, Bernie  Search this
Jones, Caroline Robinson, 1942-2001 (advertising executive)  Search this
Adams, Anthony  Search this
Baum, Herbert M.  Search this
Bergin, John F.  Search this
Bair, Dean  Search this
Interviewer:
Griffith, Barbara S., Dr.  Search this
Creator:
Archives Center, NMAH, SI.  Search this
Campbell Soup Company  Search this
Names:
Batten, Barton, Durstine, and Osborn  Search this
Connill Advertising  Search this
Extent:
12 Cubic feet (25 boxes)
Type:
Archival materials
Collection descriptions
Clippings
Audiotapes
Interviews
Commercials
Ephemera
Videotapes
Oral history
Tear sheets
Date:
1904-2015
bulk 1904-1989
Summary:
This collection is the result of a year-long study of Campbell's "Red and White" Soups advertising and marketing, supported in part by a grant from the Campbell Soup Company. Thirty-one oral history interviews were conducted by Dr. Barbara Griffith for the project, and a variety of related materials were gathered by the Center for Advertising History staff. The objective of the project was to create a collection that provides documentation, in print and media, of the history and development of advertising for Campbell's Red and White Soups in the decades following World War II.
Scope and Contents:
This collection is the result of a year-long study of Campbell's "Red and White" Soups advertising and marketing campaigns. Oral histories conducted by Smithsonian Institution staff with individuals involved with the Campbell's Soup Corporation and its advertising campaigns form the core of the collection. Also included are clippings and background research files, abstracts of the oral history interviews, television and radio commercials, company publications, and promotional items and packaging.

A 2015 addition to the collection was born digital and consists of materials from the groundbreaking "Real Life Campaign" which featured inter-racial couples as well as a gay couple. These materials include storyboards, scripts, consumer feedback both postive and negative, focus group material, labels, commercials, supporting documentation on the development and implementation of the campaign. These materials are available in the Smithsonian Institution DIgital Asset Management System (DAMS).
Arrangement:
Collection is organized into nine series.

Series 1, Research Files, 1939-1989

Series 2, Interviewee Files, 1989-1990

Series 3, Oral Histories, 1989-1990

Series 4, Television Commercials, 1957-1990

Series 5, Radio Commercials, 1966-1975

Series 6, Print Advertisements, 1905-1989

Series 7, Promotional Items and Packaging, 1968-1991

Series 8, Company Publications, 1983-1988

Series 9, Real Life Campaign, 2015
Biographical / Historical:
The Campbell Soup Company's "Red and White" advertising campaigns are remarkable not only for their longevity, but for the consistency of the advertising message. Since 1898, when the red and white label was incorporated, the packaging and the message have changed only marginally. When Andy Warhol painted his pop art Campbell Soup cans in the early 1960s, he presented an immediately recognizable image with which all of America could identify.

Campbell's condensed soups, first marketed in 1897, have become a staple of the 20th century American household. The Joseph Campbell Preserve Company, a canning concern which grew out of an 1869 business partnership between a fruit merchant and an ice box manufacturer, was well established by the time Arthur Dorrance succeeded Joseph Campbell as president. When Dorrance's nephew, John T. Dorrance, a chemical engineer and organic chemist trained at MIT, developed a process for making condensed soup, the company was faced with the task of successfully marketing the revolutionary new convenience food. The soup won a gold medallion for excellence at the 1900 Paris Exposition, and the company incorporated the image on its labels and in its advertising.

In the developing consumer culture which began to grow during and after the industrial revolution, women were identified as the primary consumers of household goods and services. Homemakers have been the target of Campbell' s Red & White advertising since its inception, and this focus is reflected both in the content and the placement of the advertising. The identification of a predominately female consumer market was also influential in the creation of a widely recognized and long-lived symbol, the Campbell Kids, created in 1904 by Grace Gebbie Drayton. The Kids were meant to convey a sense of wholesomeness and physical well-being associated with eating Campbell Soups.

The advertising of the early teens and twenties most often consisted of black and white or two-color depictions of the can and the product, often accompanied by images of the rosy-cheeked Kids. A large portion of the ad was devoted to narrative description of the soups' healthful properties, suggesting that"Campbell Soups Give Vigor and Strength", "I Couldn't Keep House Without Campbell's Tomato Soup", and "If Every Woman Realized How Much Her Husband Likes Soup - She Would Serve It Everyday".

The advertising of the 1930s tended towards idealized illustrations of women and children; the Kids were less visible during the 1930s and 1940s, deemed too "chucklesome" for the Depression years, and too old-fashioned during World War II. Ad copy continued its appeal to women's sense of responsibility for the well-being of husbands and children, with slogans suggesting "It Takes a Bright and Sparkling Flavor to Attract Children", "When a Man Says It's Good, It's Good", and "Wouldn 't I Be Silly to make It Myself?"

Campbell broadened the scope of its advertising by sponsoring radio programming, beginning in 1931 with the "Hollywood Hotel" program on CBS. Later radio sponsorships included the George Burns and Gracie Allen show, "Campbell Playhouse", "Amos and Andy", the "Jack Carson Show", "Hildegarde", and "Edward R. Murrow with the News", among others . The jingle "M'm M'm Good" was first aired during the radio broadcasts of this period, and was reinforced in the print advertising. Beginning in 1950, Campbell began to sponsor television shows, continuing its focus on women and children as primary purchasers and consumers of suop. Most notable among these sponsorships were "The Donna Reed Show" and "Lassie" . Print ads of the 1950s featuring Johnny Carson, Donna Reed, and the cast of the Lassie Show helped to reinforce the Company's sponsorship of these popular shows.

In 1954, Campbell moved its $10 million dollar condensed soup account from Ward Wheelock Company, the Philadelphia firm which had handled the account since 1910, to Batten, Barton, Durstine & Osborn (BBDO) of New York. By 1966, BBDO account executives urged "selective but not major" use of the Kids and the slogan "M'm M'm Good", choosing instead to employ advertising that stressed health claims and fitness issues rather than the wholesome, comforting associations of hot soup. The Kids became more athletic and less rotund.

Reflecting changes in American social and family structures Campbell' s advertising, began to depict the working wife and the busy schedules of a family "on the go". A 1960 ad declares "Good Things Begin to Happen When Working Girls Have Soup and Crackers" or "Somethings Happened to Supper". In light of the women 's movement, which was gaining momentum during this period, Campbell advertising remained decidedly traditional. In the 1970s, "Give Me the Campbell Life" recognized women 's expanded roles as working mothers, but "They Always Eat Better When You Remember the Soup" and "Get Your Campbells Worth" reveal a more conservative pitch to homemakers responsibilities. Other societal changes are suggested in the advertising, for instance, the "Soup is Good Food" and "Health Insurance" campaigns of the 1980s reflected a new emphasis on health and fitness.

In 1981 the company transferred the soup account to another New York firm, Backer Spielvogel and Bates . The 1980s saw a renewed emphasis on network primetime, strategic radio advertising (where ads for hot soup are tagged to reports of rain or snow, or are aired just before the noon lunch hour), and regional marketing of specialized products or packaging designed to appeal to local tastes and changing nutritional standards. These new products have engendered some changes in Campbell' s time-honored red and white label to emphasize the "new and improved" characteristics of the products

In 2015, Campbells developed the "Real Life" campaign. This campaign was groundbreaking in many ways. The commercials portrayed not only inter-racial couples but also a gay couple, two fathers and their son. This campaign had a product tie in with the 2015 release of the new installment in the motion picture franchise, Star Wars. The campaign received commentary from the public both pro and con. Campbells continued the campaign without revising or pulling any of its commercials. While running in selected markets, the campaign made nationwide headlines and pointed up the continuing change in the make-up of the American family.
Provenance:
Paul N. Mulcahy, V.P. Marketing Services, Campbell Soup Company,1990. Made for the National Museum of American History, Smithsonian Institution by the Center for Advertising History, 1989-1990.
Restrictions:
Collection is open for research.
Rights:
Collection items available for reproduction, but the Archives Center makes no guarantees concerning copyright restrictions. Other intellectual property rights may apply. Archives Center cost-recovery and use fees may apply when requesting reproductions.
Topic:
Broadcast advertising  Search this
advertising -- Food  Search this
Soups -- advertising  Search this
Advertising agencies  Search this
Advertising departments  Search this
Advertising campaigns  Search this
Sex role in advertising  Search this
Radio advertising  Search this
Women in advertising  Search this
Television advertising  Search this
Art directors  Search this
Advertising executives  Search this
Genre/Form:
Clippings
Audiotapes -- 1980-1990
Interviews -- 1980-1990
Commercials
Ephemera -- 20th century
Videotapes
Oral history
Tear sheets
Citation:
Campbell Soup Advertising Oral History and Documentation Project, Archives Center, National Museum of American History, Smithsonian Institution.
Identifier:
NMAH.AC.0367
See more items in:
The Campbell Soup Advertising Collection
Archival Repository:
Archives Center, National Museum of American History
EDAN-URL:
ead_collection:sova-nmah-ac-0367
Additional Online Media:

The Federal Express Advertising History Collection

Interviewer:
Ellsworth, Scott, Dr.  Search this
Creator:
Smithsonian Institution  Search this
Fallon McElligott Advertising Agency  Search this
Federal Express Corporation  Search this
Names:
Ally & Gargano, Inc. (advertising agency)  Search this
Collector:
Archives Center, NMAH, SI.  Search this
Interviewee:
Ally, Carl  Search this
Altenburg, Nancy  Search this
Burnham, Patrick  Search this
Frazier, Sharon  Search this
Gargano, Amil  Search this
Kelly, Patrick  Search this
Miller, William B.  Search this
Moschitta, John (actor)  Search this
Oliver, Tom  Search this
Presley, Carol  Search this
Sedelmaier, Joe (filmmaker)  Search this
Smith, Fred  Search this
Tesch, Mike  Search this
Williams, Carl  Search this
Extent:
6.6 Cubic feet (20 boxes)
Type:
Archival materials
Collection descriptions
Interviews
Oral history
Commercials
Videotapes
Clippings
Storyboards
Posters
Audiocassettes
Abstracts
Advertisements
Audiotapes
Place:
Memphis (Tenn.)
Minneapolis (Minn.)
Chicago (Ill.)
Hollywood (Los Angeles, Calif.)
Date:
1972-1989
Summary:
Created in 1971, the Federal Express Corporation, an overnight air freight delivery system was an innovative company known for its memorable advertising campaigns. The core of the Federal Express Advertising History Collection is a series of interviews conducted in 1988 by Dr. Scott Ellsworth. Twenty-five individuals associated with Federal Express advertising were interviewed about the company and its award-winning advertising.
Scope and Contents:
The Federal Express Advertising Collection documents the dvelopment of the overnight air freight delivery company with particular emphasis on the innovative advertising campaigns used to introduce and promote the company's services. The oral histories with individuals associated with both Federal Express Corporation and the advertising agencies form the core of the collection. Abstracts that provide biographical information and summaries of the interviews supplement the oral histories. Research files and company publications provide background information. Television commercials and print advertising contain examples, particularly illustrating the campaigns discussed in the interviews.
Arrangement:
The collection is arranged into eight series.

Series 1, Research Files, 1972-1988

Subseries 1.1, Federal Express Clippings Files

Subseries 1.2, Federal Express Research Reports

Subseries 1.3, Research Files

Series 2, Interviewee Files, 1988

Series 3, Oral History Interviews, 1988

Subseries 3.1, Original Interviews

Subseries 3.2, Researcher Copies

Subseries 3.3, Masters

Series 4, Television Advertising, 1973-1989

Subseries 4.1, Television Commercials

Subseries 4.2, Storyboards

Subseries 4.3, Slides and Photographs

Series 5, Print Advertising, 1972-1988

Subseries 5.1, Federal Express Print Advertising

Subseries 5.2, Federal Express Mechanicals

Subseries 5.3, Slides of Mechanicals and International Marketing

Subseries 5.4, Federal Express Posters

Subseries 5.5, Print Reference Materials

Series 6, Public Relations Materials, 1973-1988

Series 7, Company Publications, 1973-1988

Series 8, Miscellaneous, Undated
Biographical / Historical:
In 1971, Fred Smith of Memphis, Tennessee created the Federal Express Corporation, an overnight air freight delivery system. He based his idea for a new approach to the air freight delivery service on the "hub and spoke system." According to Smith's innovative model, a fleet of airplanes would fly packages from cities across the nation each evening to a central "hub" in Memphis, where the parcels would be unloaded, sorted, and re-loaded onto other planes for travel to their final destinations. Smith's objective was two-fold: to expedite delivery of the parcels and to ensure their security in the process.

In 1977, Congress passed the Air Cargo Deregulation Act. This enabled Federal Express to fly much larger planes and to expand its business without substantial capital investment. During its first decade of existence, the corporation achieved remarkable success, enjoying its first billion-dollar revenue in 1981.

Federal Express originally employed two advertising agencies: Ally & Gargano, Inc. of New York City (1974-1987) and Fallon McElligott of Minneapolis (1987 - 1994). In its early years, Federal Express was attracted to Ally & Gargano due to the agency's small size and its entrepreneurial spirit. Fred Smith believed these traits would foster the creativity necessary for original and effective advertising to introduce Federal Express. It was the responsibility of the agency to convince customers not only to abandon such incumbants in the industry as Emery, United Parcel Service and the U.S. Postal Service, but also to trust Federal Express, a newcomer.

Ally & Gargano targeted the professional community and the general public through print advertisements and television commercials. Especially in the latter medium, the agency used humor as its primary marketing technique, emphasizing competitors' "slowness" and "unreliability." In 1981, the agency launched a series of widely acclaimed ads with John Moschitta as the "Fast Talking Man." The slogan "When it absolutely, positively has to be there overnight" seen at the close of most commercials served as a practical reminder of Federal Express' function.

Federal Express moved its account from Ally & Gargano to Fallon McElligott in 1987. Fallon McElligott's first television campaign used the phrase "It's more than just a package -- it's your business" and depicted scenes of different work environments. The campaign stressed the seriousness with which Federal Express handled its customers' parcels. In 1988, Federal Express was a sponsor of the Winter Olympics.
Related Materials:
Ally and Gargano, Inc. Print Advertisements (AC0938)
Provenance:
Made by the Smithsonian Institution and donated by the Federal Express Corporation, 1988.
Restrictions:
Collection is open for research.
Rights:
Collection items available for reproduction, but the Archives Center makes no guarantees concerning copyright restrictions. Other intellectual property rights may apply. Archives Center cost-recovery and use fees may apply when requesting reproductions.
Topic:
Television advertising  Search this
Advertising campaigns  Search this
advertising -- History  Search this
Broadcast advertising  Search this
Service industries  Search this
Overnight delivery service  Search this
Aeronautics, Commercial -- Freight  Search this
Business -- History  Search this
Genre/Form:
Interviews -- 1970-1990
Oral history
Commercials
Videotapes
Clippings
Storyboards
Posters
Audiocassettes
Abstracts
Advertisements
Audiotapes
Citation:
The Federal Express Advertising History Collection, 1972-1989, Archives Center, National Museum of American History, Smiithsonian Institution.
Identifier:
NMAH.AC.0306
See more items in:
The Federal Express Advertising History Collection
Archival Repository:
Archives Center, National Museum of American History
EDAN-URL:
ead_collection:sova-nmah-ac-0306

Silver Gelatin Plates (8 x 10)

Collection Creator:
Archives Center, NMAH, SI.  Search this
Collection Source:
Physical Sciences, Division of (NMAH, Smithsonian Institution).  Search this
Type:
Archival materials
Collection Restrictions:
Collection is open for research.
Collection Rights:
Collection items available for reproduction, but the Archives Center makes no guarantees concerning copyright restrictions. Other intellectual property rights may apply. Archives Center cost-recovery and use fees may apply when requesting reproductions.
Collection Citation:
Archives Center Glass Plate Collection, National Museum of American History.
Identifier:
NMAH.AC.0246, Series 1
See more items in:
Archives Center Glass Plate Collection
Archival Repository:
Archives Center, National Museum of American History
EDAN-URL:
ead_component:sova-nmah-ac-0246-ref21

Silver Gelatin Plates (4 x 5)

Collection Creator:
Archives Center, NMAH, SI.  Search this
Collection Source:
Physical Sciences, Division of (NMAH, Smithsonian Institution).  Search this
Type:
Archival materials
Collection Restrictions:
Collection is open for research.
Collection Rights:
Collection items available for reproduction, but the Archives Center makes no guarantees concerning copyright restrictions. Other intellectual property rights may apply. Archives Center cost-recovery and use fees may apply when requesting reproductions.
Collection Citation:
Archives Center Glass Plate Collection, National Museum of American History.
Identifier:
NMAH.AC.0246, Series 2
See more items in:
Archives Center Glass Plate Collection
Archival Repository:
Archives Center, National Museum of American History
EDAN-URL:
ead_component:sova-nmah-ac-0246-ref22

Bound Materials

Collection Creator:
Broussard-Simmons, Vanessa  Search this
Kraft General Foods, Inc.  Search this
Archives Center, NMAH, SI.  Search this
Type:
Archival materials
Date:
1920-2004, undated
Collection Restrictions:
Collection is open for research.
Collection Rights:
Collection items available for reproduction, but the Archives Center makes no guarantees concerning copyright restrictions. Other intellectual property rights may apply. Archives Center cost-recovery and use fees may apply when requesting reproductions.
Collection Citation:
Archives Center Cookbook Collection, Archives Center, National Museum of American History.
Identifier:
NMAH.AC.0510, Series 1
See more items in:
Archives Center Cookbook Collection
Archival Repository:
Archives Center, National Museum of American History
EDAN-URL:
ead_component:sova-nmah-ac-0510-ref769

Unbound Materials

Collection Creator:
Broussard-Simmons, Vanessa  Search this
Kraft General Foods, Inc.  Search this
Archives Center, NMAH, SI.  Search this
Type:
Archival materials
Date:
1938-2003, undated
Collection Restrictions:
Collection is open for research.
Collection Rights:
Collection items available for reproduction, but the Archives Center makes no guarantees concerning copyright restrictions. Other intellectual property rights may apply. Archives Center cost-recovery and use fees may apply when requesting reproductions.
Collection Citation:
Archives Center Cookbook Collection, Archives Center, National Museum of American History.
Identifier:
NMAH.AC.0510, Series 2
See more items in:
Archives Center Cookbook Collection
Archival Repository:
Archives Center, National Museum of American History
EDAN-URL:
ead_component:sova-nmah-ac-0510-ref995

ABC Sports, Gifts and Books, New York

Collection Creator:
Archives Center, NMAH, SI.  Search this
Container:
Box 7, Folder 1
Type:
Archival materials
Collection Restrictions:
Collection open for research.
Collection Rights:
Fees for commercial reproduction. However, there are copyright and trademark restrictions.
Collection Citation:
Archives Center Shopping Bag Collection, Archives Center, National Museum of American History.
See more items in:
Archives Center Shopping Bag Collection
Archival Repository:
Archives Center, National Museum of American History
EDAN-URL:
ead_component:sova-nmah-ac-0570-ref747

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