Physical Access: Researchers must use microfilm copy. Researchers must handle unprotected photographs with gloves. Researchers must use reference copies of audiovisual materials. When no reference copy exists, the Archives Center staff will produce reference copies on an "as needed" basis, as resources allow.
Technical Access: Viewing the film portion of the collection without reference copies requires special appointment, please inquire; listening to audio discs requires special arrangement. Do not use original materials when available on reference video or audio tapes.
Collection items available for reproduction, but the Archives Center makes no guarantees concerning copyright restrictions. Other intellectual property rights may apply. Reproduction permission from Archives Center: reproduction fees may apply. Publication and production quality duplication is restricted due to complex copyright, publicity rights, and right to privacy issues. All duplication requests must be reviewed and approved by Archives Center staff. Potential users must receive written permission from appropriate rights holders prior to obtaining high quality copies.
NW Ayer & Sons, incorporated Advertising Agency Records, dates, Archives Center, National Museum of American History
Audiotapes, Series 1: Interviews with Bernstein and others, conducted by Stacy A. Flaherty, coodinator and historian of the Center for Advertising History (an Archives Center program). Subseries 1.1 Audiocassette masters; Subseries 1.2: Reel-to-reel masters; Subseries 1.3: Audiocassettes for researcher use (2 copies).
Collection is arranged into five series
Series 1: Oral history interviews (audiotapes)
Series 2: Interviewee files
Series 3: Bernstein article
Series 4: Bernstein on advertising
Series 5: Adminstrative
Sid Bernstein was a noted advertising critic and columnist for Ad Age Magazine, a prominent trade publication for the advertising industry. This oral history project was supported by a grant from Crain Communications, Inc., New York.
Collection donated by Sid Bernstein of Crain Communications.
Collection is open for research. Only Subseries 1.3 (audiotapes) may be used by researchers.
Collection items available for reproduction, but the Archives Center makes no guarantees concerning copyright restrictions. Other intellectual property rights may apply. Archives Center cost-recovery and use fees may apply when requesting reproductions.
1 Item (1 folder, 15" x 12," in mat with Mylar overlay, 21-3/8" x 18-1/8")
Chromogenic color prints
Color prints (photographs)
Scope and Contents:
Image shows Ella Fitzgerald in red dress and hat with fur (designed by Don Loper), posed with a Mercedez-Benz automobile. The picture was created for an American Express Card advertisement, ca. 1987, part of a popular "portraits" campaign for American Express, for which the photographer won the Clio Award and the Campaign of the Decade Award from Advertising Age magazine. Color printing process unidentified.
1 series (single Item).
Biographical / Historical:
Born in Westport, Connecticut. Fine arts degree, San Francisco Art Institute, 1971. Leibovitz's career began in 1970, when she began photographing for Rolling Stone magazine; in 1973, she became the chief photographer. Later worked for Life, Vogue, Esquire, Time and Newsweek. In 1983 a 60-print show of her work toured Europe and the United States. The accompanying book, "Annie Leibovitz: Photographs," was a best-seller. Currently works for Vanity Fair. Published "Olympic Portraits," in June 1996 during Summer Olympic Games. Based in New York City.
Collection donated by Annie Leibovitz, 1997, May 19.
Unrestricted research access on site by appointment.
Unprotected photograph must be handled with gloves.
Photographer retains copyright. Not available from the Archives Center for reproduction.