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Revlon Advertising Collection

Manufacturer:
Revlon, Inc.  Search this
Donor:
Stevens, Martin  Search this
Stevens, Martin  Search this
Extent:
2 Cubic Feet (4 boxes)
Type:
Archival materials
Collection descriptions
Tear sheets
Advertisements
Commercials
Compact discs
Date:
1936-1986
Summary:
Collection consists of commercial advertisements and promotional materials created by Revlon Incorporated, 1936-1986.
Scope and Contents:
This collection consists of advertising and promotional materials of Revlon Incorporated from 1936 to 1986. Revlon's print and television advertisements, semi-annual promotions, and techniques of planned obsolescence helped it become one of the leading brands of the cosmetics industry. The materials provide insight into the depiction and importance of beauty throughout the decades. Additionally, the names of models and photographers are identified throughout the collection.
Arrangement:
The collection is arranged in two series.

Series 1, Revlon Advertisements, 1936-1986

Series 2, Other Revlon Incorporated Brand Advertisements, 1965-1986
Historical:
Charles Revson, his brothers Joseph and Martin Revson, and chemist Charles Lachman founded Revlon in 1932. It was Charles Revson's goal to make nail enamel part of mainstream culture, and he began his company by selling only that product. By offering a wide variety of colors rather than the three shades of red sold by its predecessors, Revlon was able to introduce an element of fashion to the industry. In the early years of the company, the demand was so high that most other brands were driven out of the market. Revlon was also one of the first to employ the concept of planned obsolescence by introducing new colors each fall and spring.

Revlon added lipstick to its product line in 1940 and promoted the idea that the only way for women's lips to match their nail colors would be to buy the same brand of each. The semi-annual advertisement drives became events both nationally and overseas. The company's most effective promotion took place in 1952 with the "Fire and Ice" campaign, named best advertisement of the year by Advertising Age magazine. It is reported that Revlon used nine different advertising agencies between 1947 and 1957 to manage its large-scale promotions. The company contracted Grey Advertising in 1959 and remained with the firm until 1987.

Revlon has since greatly expanded its product line, which now includes hair color, beauty tools, make-up, and fragrance lines. Revlon was also responsible for advancing the careers of some of its young models, including Barbara Britton, Lauren Hutton, Dorian Leigh, and Suzy Parker. Game show advertisements boosted sales and further drove out competition. Sales rose fifty four percent in 1955 and another sixty six percent the following year.

In the early 1980s, due to both increased competition and company reorganization, Revlon lost its position as leader of the cosmetics industry. In the 1990s, the company sold off several of its more upscale brands to focus more on the core brand. Revlon is now one of the top companies in the cosmetics industry in drugstore sales, mass merchandising, and supermarket sales.
Related Materials:
Materials in the Archives Center

Warshaw Collection of Business Americana (NMAH.AC.0060)

Albert W. Hampson Commercial Artwork (NMAH.AC.0561)

Cover Girl Advertising Oral History and Documentation Project (NMAH.AC.0374)

NW Ayer Advertising Agency Records (NMAH.AC.0059)
Provenance:
This collection was donated by Martin Stevens in 2007
Restrictions:
The collection is open for research use and access on site by appointment.
Rights:
Collection items available for reproduction, but the Archives Center makes no guarantees concerning copyright restrictions. Other intellectual property rights may apply. Archives Center cost-recovery and use fees may apply when requesting reproductions.
Reproduction restricted due to copyright or trademark.
Topic:
Beauty culture  Search this
Women in advertising  Search this
Cosmetics  Search this
Broadcast advertising  Search this
Television advertising  Search this
Cosmetics -- advertising  Search this
Genre/Form:
Tear sheets
Advertisements -- 20th century
Commercials
Compact discs
Citation:
Revlon Advertising Collection, 1936-1986, Archives Center, National Museum of American History. Gift of Martin Stevens.
Identifier:
NMAH.AC.0939
See more items in:
Revlon Advertising Collection
Archival Repository:
Archives Center, National Museum of American History
EDAN-URL:
ead_collection:sova-nmah-ac-0939
Additional Online Media:

Norman Squires Collection

Creator:
Beveridge, Frank Stanley  Search this
Encyclopedia Britannica  Search this
O'Brien, Catherine L.  Search this
Squires, Norman W.  Search this
Stanley Home Products  Search this
Wearever Aluminum  Search this
Donor:
Squires, Daniel T.  Search this
Squires, Daniel T.  Search this
Extent:
0.3 Cubic Feet (1 box)
Type:
Archival materials
Collection descriptions
Letters (correspondence)
Sound recordings
Trade catalogs
Business records
Photographs
Catalogs
Date:
1936-2006.
Summary:
Collection documents Norman Squires's career as a salesperson for the Aluminum Cooking Utensil Company of America, Stanley Home Products, and Encyclopedia Britannica. Norman Squires conceptualized and implemented the party plan method of direct selling.
Scope and Contents:
This collection documents Squires's professional life as a salesperson with four companies: Aluminum Cooking Utensil Company of America (WearEver Company), Stanley Home Products, Encyclopedia Britannica and Tupper Corporation. Most of the materials relate to the creation of the hostess party plan and his achievements in sales. There is very little information about his personal life other than a few family photographs. The collection is useful for understanding selling techniques dating from the 1930s through the 1950s.
Arrangement:
The collection is arranged into five series.

Series 1, Background Materials, circa 1908-2006

Series 2, Aluminum Cooking Utensil Company of America, circa 1934, 1936, undated

Series 3, Stanley Home Products, 1938-1946, undated

Series 4, Encyclopedia Britannica, 1956-1958

Series 5, Tupper Corporation, 1950
Biographical / Historical:
A native of Long, Island, New York, Norman Wells Squires was born in 1906. He began his sales career with the Fuller Brush Company in 1923. Even at a young age Squires realized the inefficiency of door-to-door sales. As a result, in 1935, while an employee for the Aluminum Cooking Utensil Company of America selling WearEver products, he developed his hostess home party plan. He continued to perfect this method of direct selling after becoming a salesman for Stanley Home Products in 1938. The success of his plan gave Squires the freedom to leave Stanley Home Products in 1946 to start his own business, Hostess Home Accessories, Incorporated, which thrived on his direct selling concept. In 1950 Earl Tupper, inventor of Tupperware, purchased Squires's company and incorporated it into his own business, Tupper Corporation, as the Hostess Division. Squires was named general sales manager. However, in the early 1950s Tupper dissolved the division, as well as Squires's connection to Tupperware. Squires eventually went on to become the first winner of Encyclopedia Britannica's "Man of the Year" Award in 1957, beating out more than 9,000 other salesmen for the prize recognizing the year's highest selling employee. Additionally, Squires later did consulting work for the Harlem Globetrotters, facilitated the integration of a New Orleans public school, and helped organize the Ohio lottery. He passed away in Fort Lauderdale, Florida, in April, 1991.
Related Materials:
Materials in the Archives Center

Stanley Home Products Collection (NMAH.AC.0788)

Earl S. Tupper Papers (NMAH.AC.0470)

Brownie Wise Papers (NMAH.AC.0509)

Ann and Thomas Damigella Collection (NMAH.AC.0583)

Helen Hoch Tupperware Films (NMAH.AC.0865)

Jon and Sylvia Boyd Tupperware Films (NMAH.AC.0870)
Provenance:
Daniel T. Squires donated his father's papers in 2006 and requested that the materials be titled the "Norman W. Squires Collection."
Restrictions:
Unrestricted research access on site by appointment.,Unprotected photographs must be handled with gloves.
Rights:
Collection items available for reproduction, but the Archives Center makes no guarantees concerning copyright restrictions. Other intellectual property rights may apply. Archives Center cost-recovery and use fees may apply when requesting reproductions.
Topic:
Marketing  Search this
Sales promotion  Search this
Product demonstrations  Search this
Genre/Form:
Letters (correspondence) -- 20th century.
Sound recordings
Trade catalogs
Business records -- 20th century
Photographs -- 20th century
Catalogs
Citation:
Norman W. Squires Collection, 1936-2006, Archives Center, National Museum of American History. Gift of Daniel T. Squires.
Identifier:
NMAH.AC.0927
See more items in:
Norman Squires Collection
Archival Repository:
Archives Center, National Museum of American History
EDAN-URL:
ead_collection:sova-nmah-ac-0927
Additional Online Media:

Photographic slide of Two Toward Revolution by Jeff Donaldson

Type:
Photographs
Date:
1968
Record number:
(DSI-AAA)18450
See more items in:
Jeff Donaldson papers, 1918-2005, bulk 1960s-2005
Data Source:
Archives of American Art
EDAN-URL:
edanmdm:AAADCD_item_18450

Photograph of the Wall of Respect

Subject:
Organization of Black American Culture  Search this
Type:
Photographs
Date:
circa 1967
Record number:
(DSI-AAA)18599
See more items in:
Jeff Donaldson papers, 1918-2005, bulk 1960s-2005
Data Source:
Archives of American Art
EDAN-URL:
edanmdm:AAADCD_item_18599

Invitation to the OBAC Inaugural Program

Creator:
Organization of Black American Culture  Search this
Subject:
Donaldson, Jeff  Search this
Organization of Black American Culture  Search this
Type:
Correspondence
Date:
1967 May 28
Record number:
(DSI-AAA)18600
See more items in:
Jeff Donaldson papers, 1918-2005, bulk 1960s-2005
Data Source:
Archives of American Art
EDAN-URL:
edanmdm:AAADCD_item_18600
Additional Online Media:

Jeff Donaldson letter to unidentified recipient

Creator:
Donaldson, Jeff, 1932-2004  Search this
Subject:
Organization of Black American Culture  Search this
Type:
Correspondence
Date:
1967 June
Record number:
(DSI-AAA)18601
See more items in:
Jeff Donaldson papers, 1918-2005, bulk 1960s-2005
Data Source:
Archives of American Art
EDAN-URL:
edanmdm:AAADCD_item_18601

Memo to OBAC members about the 19 March 1967 OBAC meeting

Creator:
Organization of Black American Culture  Search this
Type:
Writings
Date:
1967 March 23
Record number:
(DSI-AAA)18602
See more items in:
Jeff Donaldson papers, 1918-2005, bulk 1960s-2005
Data Source:
Archives of American Art
EDAN-URL:
edanmdm:AAADCD_item_18602

Notes on the Wall of Respect

Creator:
Donaldson, Jeff, 1932-2004  Search this
Type:
Writings
Date:
197-
Record number:
(DSI-AAA)18603
See more items in:
Jeff Donaldson papers, 1918-2005, bulk 1960s-2005
Data Source:
Archives of American Art
EDAN-URL:
edanmdm:AAADCD_item_18603
Additional Online Media:

Postcard for AFRICOBRA: the First Twenty Years at Nexus Contemporary Art Center, Atlanta, GA

Creator:
Africobra  Search this
Subject:
Donaldson, Jeff  Search this
AFRICOBRA (Artists' group)  Search this
Type:
Printed Materials
Date:
1990
Record number:
(DSI-AAA)18688
See more items in:
Jeff Donaldson papers, 1918-2005, bulk 1960s-2005
Data Source:
Archives of American Art
EDAN-URL:
edanmdm:AAADCD_item_18688
Additional Online Media:

Gospel Hymns No. 2

Title:
Personal hymnal of Harriet Tubman
Composed by:
Philip Paul Bliss, American, 1838 - 1876  Search this
Ira D. Sankey  Search this
Owned by:
Harriet Tubman, American, 1822 - 1913  Search this
Medium:
ink on paper, cardboard
Dimensions:
H x W x D: 8 3/16 x 5 3/8 x 9/16 in. (20.8 x 13.7 x 1.4 cm)
Type:
books
Date:
1876
Topic:
African American  Search this
Emancipation  Search this
Gospel (Music)  Search this
Religion  Search this
Slavery  Search this
United States--History--1865-1921  Search this
Credit Line:
Collection of the Smithsonian National Museum of African American History and Culture, Gift of Charles L. Blockson
Object number:
2009.50.25
Restrictions & Rights:
Public domain
See more items in:
National Museum of African American History and Culture Collection
Classification:
Slavery and Freedom Objects
Documents and Published Materials-Published Works
Exhibition:
Slavery and Freedom
On View:
NMAAHC (1400 Constitution Ave NW), National Mall Location, Concourse 3, C3 053
Data Source:
National Museum of African American History and Culture
EDAN-URL:
edanmdm:nmaahc_2009.50.25
Additional Online Media:

Boxing headgear worn by Muhammad Ali

Created by:
Everlast Worldwide, Inc., founded 1910  Search this
Owned by:
Muhammad Ali, American, 1942 - 2016  Search this
Subject of:
Dundee's 5th St. Gym, American, 1950 - 1983  Search this
Medium:
leather, padding, cloth, metal
Dimensions:
H x W x D: 8 1/2 x 10 1/2 x 7 in. (21.6 x 26.7 x 17.8 cm)
Type:
headgear
Place collected:
Miami, Miami-Dade County, Florida, United States, North and Central America
Date:
ca. 1973
Topic:
African American  Search this
Athletes  Search this
Boxing  Search this
Credit Line:
Collection of the Smithsonian National Museum of African American History and Culture
Object number:
2010.19.1
Restrictions & Rights:
No Known Copyright Restrictions
See more items in:
National Museum of African American History and Culture Collection
Classification:
Tools and Equipment-Sports and Recreational
Exhibition:
Making a Way Out of No Way
On View:
NMAAHC (1400 Constitution Ave NW), National Mall Location, Community/Third Floor, 3 050
Data Source:
National Museum of African American History and Culture
EDAN-URL:
edanmdm:nmaahc_2010.19.1
Additional Online Media:

Mahogany sofa from the home of Robert Smalls

Created by:
Unidentified  Search this
Owned by:
Robert Smalls, American, 1839 - 1915  Search this
Medium:
crotch mahogany
Dimensions:
34 x 85 x 25 in. (86.4 x 215.9 x 63.5 cm)
Type:
sofas
Place used:
Beaufort, South Carolina, United States, North and Central America
Date:
1850s
Topic:
African American  Search this
American South  Search this
Domestic life  Search this
Reconstruction (United States History, 1865-1877)  Search this
Credit Line:
Collection of the Smithsonian National Museum of African American History and Culture
Object number:
2010.28.1
Restrictions & Rights:
No Known Copyright Restrictions
See more items in:
National Museum of African American History and Culture Collection
Classification:
Furnishings, Housewares, and Décor
Data Source:
National Museum of African American History and Culture
EDAN-URL:
edanmdm:nmaahc_2010.28.1

Glass oil lamp from the home of Robert Smalls

Created by:
Unidentified  Search this
Owned by:
Robert Smalls, American, 1839 - 1915  Search this
Medium:
glass, metal
Dimensions:
H x W x D: 25 × 10 × 10 in., 9 lb. (63.5 × 25.4 × 25.4 cm, 4.1 kg)
Type:
lamps (lighting device components)
Place used:
Beaufort, South Carolina, United States, North and Central America
Date:
19th century
Topic:
African American  Search this
American South  Search this
Domestic life  Search this
Ornamentation  Search this
Reconstruction (United States History, 1865-1877)  Search this
Credit Line:
Collection of the Smithsonian National Museum of African American History and Culture
Object number:
2010.28.10a-e
Restrictions & Rights:
No Known Copyright Restrictions
See more items in:
National Museum of African American History and Culture Collection
Classification:
Furnishings, Housewares, and Décor
Exhibition:
Defending Freedom, Defining Freedom: The Era of Segregation, 1876-1968
On View:
NMAAHC (1400 Constitution Ave NW), National Mall Location, Concourse 2, C 2053
Data Source:
National Museum of African American History and Culture
EDAN-URL:
edanmdm:nmaahc_2010.28.10a-e

Walnut armchair from the home of Robert Smalls

Created by:
Unidentified  Search this
Owned by:
Robert Smalls, American, 1839 - 1915  Search this
Medium:
walnut
Dimensions:
39 x 22 3/4 x 20 in. (99.1 x 57.8 x 50.8 cm)
Type:
balloon-back chairs
Place used:
Beaufort, South Carolina, United States, North and Central America
Date:
1870-1875
Topic:
African American  Search this
American South  Search this
Domestic life  Search this
Reconstruction (United States History, 1865-1877)  Search this
Credit Line:
Collection of the Smithsonian National Museum of African American History and Culture
Object number:
2010.28.2
Restrictions & Rights:
No Known Copyright Restrictions
See more items in:
National Museum of African American History and Culture Collection
Classification:
Furnishings, Housewares, and Décor
Data Source:
National Museum of African American History and Culture
EDAN-URL:
edanmdm:nmaahc_2010.28.2

Balloon-back side chair from the home of Robert Smalls

Created by:
Unidentified  Search this
Owned by:
Robert Smalls, American, 1839 - 1915  Search this
Medium:
walnut
Dimensions:
34 x 19 x 19 in. (86.4 x 48.3 x 48.3 cm)
Type:
balloon-back chairs
Place used:
Beaufort, South Carolina, United States, North and Central America
Date:
1875
Topic:
African American  Search this
American South  Search this
Domestic life  Search this
Reconstruction (United States History, 1865-1877)  Search this
Credit Line:
Collection of the Smithsonian National Museum of African American History and Culture
Object number:
2010.28.4
Restrictions & Rights:
No Known Copyright Restrictions
See more items in:
National Museum of African American History and Culture Collection
Classification:
Furnishings, Housewares, and Décor
Data Source:
National Museum of African American History and Culture
EDAN-URL:
edanmdm:nmaahc_2010.28.4

Balloon-back side chair from the home of Robert Smalls

Created by:
Unidentified  Search this
Owned by:
Robert Smalls, American, 1839 - 1915  Search this
Medium:
walnut
Dimensions:
34 x 19 x 19 in. (86.4 x 48.3 x 48.3 cm)
Type:
balloon-back chairs
Place used:
Beaufort, South Carolina, United States, North and Central America
Date:
1875
Topic:
African American  Search this
American South  Search this
Domestic life  Search this
Reconstruction (United States History, 1865-1877)  Search this
Credit Line:
Collection of the Smithsonian National Museum of African American History and Culture
Object number:
2010.28.5
Restrictions & Rights:
No Known Copyright Restrictions
See more items in:
National Museum of African American History and Culture Collection
Classification:
Furnishings, Housewares, and Décor
Data Source:
National Museum of African American History and Culture
EDAN-URL:
edanmdm:nmaahc_2010.28.5

Walnut side chair from the home of Robert Smalls

Created by:
Unidentified  Search this
Owned by:
Robert Smalls, American, 1839 - 1915  Search this
Medium:
walnut
Dimensions:
H x W x D: 37 1/2 × 19 × 18 in., 15 lb. (95.3 × 48.3 × 45.7 cm, 6.8 kg)
Type:
side chairs
Place used:
Beaufort, South Carolina, United States, North and Central America
Date:
1875
Topic:
African American  Search this
American South  Search this
Domestic life  Search this
Reconstruction (United States History, 1865-1877)  Search this
Credit Line:
Collection of the Smithsonian National Museum of African American History and Culture
Object number:
2010.28.6
Restrictions & Rights:
No Known Copyright Restrictions
See more items in:
National Museum of African American History and Culture Collection
Classification:
Furnishings, Housewares, and Décor
Exhibition:
Defending Freedom, Defining Freedom: The Era of Segregation, 1876-1968
On View:
NMAAHC (1400 Constitution Ave NW), National Mall Location, Concourse 2, C 2053
Data Source:
National Museum of African American History and Culture
EDAN-URL:
edanmdm:nmaahc_2010.28.6
Additional Online Media:

Marble-top table from the home of Robert Smalls

Created by:
Unidentified  Search this
Owned by:
Robert Smalls, American, 1839 - 1915  Search this
Medium:
marble and walnut
Dimensions:
29 1/2 x 27 x 20 in. (74.9 x 68.6 x 50.8 cm)
Type:
side tables
Place used:
Beaufort, South Carolina, United States, North and Central America
Date:
1875
Topic:
African American  Search this
American South  Search this
Domestic life  Search this
Reconstruction (United States History, 1865-1877)  Search this
Credit Line:
Collection of the Smithsonian National Museum of African American History and Culture
Object number:
2010.28.7
Restrictions & Rights:
No Known Copyright Restrictions
See more items in:
National Museum of African American History and Culture Collection
Classification:
Furnishings, Housewares, and Décor
Data Source:
National Museum of African American History and Culture
EDAN-URL:
edanmdm:nmaahc_2010.28.7
Additional Online Media:

Marble-top table from the home of Robert Smalls

Created by:
Unidentified  Search this
Owned by:
Robert Smalls, American, 1839 - 1915  Search this
Medium:
marble and walnut
Dimensions:
27 1/4 x 21 x 16 in. (69.2 x 53.3 x 40.6 cm)
Type:
tables (support furniture)
Place used:
Beaufort, South Carolina, United States, North and Central America
Date:
1875
Topic:
African American  Search this
American South  Search this
Domestic life  Search this
Reconstruction (United States History, 1865-1877)  Search this
Credit Line:
Collection of the Smithsonian National Museum of African American History and Culture
Object number:
2010.28.8
Restrictions & Rights:
No Known Copyright Restrictions
See more items in:
National Museum of African American History and Culture Collection
Classification:
Furnishings, Housewares, and Décor
Data Source:
National Museum of African American History and Culture
EDAN-URL:
edanmdm:nmaahc_2010.28.8
Additional Online Media:

Marble-top table from the home of Robert Smalls

Created by:
Unidentified  Search this
Owned by:
Robert Smalls, American, 1839 - 1915  Search this
Medium:
marble and walnut
Dimensions:
H x W x D: 29 × 21 3/8 × 14 1/2 in., 29 lb. (73.7 × 54.3 × 36.8 cm, 13.2 kg)
Type:
tables (support furniture)
Place used:
Beaufort, South Carolina, United States, North and Central America
Date:
1870s
Topic:
African American  Search this
American South  Search this
Domestic life  Search this
Reconstruction (United States History, 1865-1877)  Search this
Credit Line:
Collection of the Smithsonian National Museum of African American History and Culture
Object number:
2010.28.9
Restrictions & Rights:
No Known Copyright Restrictions
See more items in:
National Museum of African American History and Culture Collection
Classification:
Furnishings, Housewares, and Décor
Exhibition:
Defending Freedom, Defining Freedom: The Era of Segregation, 1876-1968
On View:
NMAAHC (1400 Constitution Ave NW), National Mall Location, Concourse 2, C 2053
Data Source:
National Museum of African American History and Culture
EDAN-URL:
edanmdm:nmaahc_2010.28.9
Additional Online Media:

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