Smithsonian Institution

Search Results

Collections Search Center
1 documents - page 1 of 1

Dolores Valdes Zacky Papers, 1955-1999

Donor:
Valdes Zacky, Dolores
Sponsor:
Coors Brewing Company
Subject:
Arrowhead Puritas Waters, Inc
Mitsubishi
Partnership for a Drug-Free America
Thompson, J. Walter (advertising agency)
Vons Grocery Company
Physical description:
2 cu. ft. : 2 boxes; 3 oversize folders
Culture:
Hispanic Americans
Type:
Advertisements
Collection descriptions
Articles
Awards
Books
Clippings
Commercials
Correspondence
DVDs
E-mail
Magazines (periodicals)
Newsletters
Oral history
Photographs
Press releases
Proposals
Storyboards
Date:
1955
1955-1999
1950-2000
20th century
Notes:
Valdes Zacky started her career in advertising with the J. Walter Thompson agency. She left to start her own firm, Valdes Zacky Associates, specializing in tapping the Hispanic consumer market. Some of the agency's clients have been Mitsubishi Motors, Adolph Coors Company, Arrowhead Puritas Waters, Vons Grocery, Partnership for a Drug Free America, and others.
Summary:
The collection includes guidebooks on marketing to Hispanics; business records; letters and emails; photographs; an award; case studies; ad campaign proposals; story boards; press releases; print advertisements, for the agency and for its clients, as well as for products; DVDs of commercials; newsletters; magazine and newspaper articles. Some items in the collection relate to Valdes Zacky's work with the J. Walter Thompson firm.
Cite as:
Dolores Valdes Zacky Papers, 1955-1999, Archives Center, National Museum of American History
Topic:
Women in advertising
Advertising executives
Advertising agencies
Advertising campaigns
Advertising history
Marketing
Minorities in advertising
Local number:
2016.3113 (NMAH Acc.)
Data Source:
Archives Center - NMAH

Modify Your Search






or


Narrow By
  • Advertisements
  • Archival materials
  • Articles
  • Awards
  • Books
  • Clippings
  • Collection descriptions
  • Commercials
  • Correspondence
  • DVDs
  • Advertisements
  • Archival materials
  • Articles
  • Awards
  • Books
  • Clippings
  • Collection descriptions
  • Commercials
  • Correspondence
  • DVDs
  • Advertising
  • Marketing
  • Minorities in advertising
  • Women
  • Advertising
  • Marketing
  • Minorities in advertising
  • Women
  • Arrowhead Puritas Waters, Inc
  • Coors Brewing Company
  • Mitsubishi
  • Partnership for a Drug-Free America
  • Thompson, J. Walter (advertising agency)
  • Valdes Zacky, Dolores
  • Vons Grocery Company
  • Arrowhead Puritas Waters, Inc
  • Coors Brewing Company
  • Mitsubishi
  • Partnership for a Drug-Free America
  • Thompson, J. Walter (advertising agency)
  • Valdes Zacky, Dolores
  • Vons Grocery Company
  • Hispanic Americans
Filter results to a specific time period.
  • 1900s
  • 1910s
  • 1920s
  • 1930s
  • 1940s
  • 1950s
  • 1960s
  • 1970s
  • 1980s
  • 1990s
  • Archives Center - NMAH