Valdes Zacky started her career in advertising with the J. Walter Thompson agency. She left to start her own firm, Valdes Zacky Associates, specializing in tapping the Hispanic consumer market. Some of the agency's clients have been Mitsubishi Motors, Adolph Coors Company, Arrowhead Puritas Waters, Vons Grocery, Partnership for a Drug Free America, and others.
The collection includes guidebooks on marketing to Hispanics; business records; letters and emails; photographs; an award; case studies; ad campaign proposals; story boards; press releases; print advertisements, for the agency and for its clients, as well as for products; DVDs of commercials; newsletters; magazine and newspaper articles. Some items in the collection relate to Valdes Zacky's work with the J. Walter Thompson firm.
Dolores Valdes Zacky Papers, 1955-1999, Archives Center, National Museum of American History
Women in advertising
Minorities in advertising
2016.3113 (NMAH Acc.)
Unrestricted research access on site by appointment. Unprotected photographs must be handled with gloves