Association of Hispanic Advertising Agencies Collection, 1962-2007
Association of Hispanic Advertising Agencies
Gonzalez, Linda Lane
Casanova, Pendrill Publicidad
Spanish Advertising and Marketing Service
3.5 cu. ft.; 4 boxes
Luis Diaz Albertini started SAMS (Spanish Advertising and Marketing Service) in 1963. Sara Sunshine was the head copywriter and art executive. The agency had a staff of just four employees. It was the first full-service Spanish language advertising agency in the United States. In 2007, the Association of Hispanic Advertising Agencies was formed. Among its goals was preserving the industry's past and preserving the history of Hispanic advertising. The first archival collection they accepted was the records of SAMS. Originally housed at the University of Maryland, it was transferred to the Smithsonian in 2015.
The collection documents the work of SAMS (Spanish Advertising and Marketing Service). It contains advertising campaign materials such as print advertisements, storyboards, proofs of print advertisements, point of purchase advertisements, audio recordings of radio advertisements, and video footage of television commercials. SAMS created advertising for manufacturers of tobacco, movies, cosmetics, watches, toothpaste, cleansers, food products, alcoholic beverages, among other things.
The 2016 donation consists of 2.15 cubic feet of audiovisual materials and some print advertising, all relating to Casanova, Pendrill Publicidad's 2000 voter registration advertising campaign.
Association of HIspanic Advertising Agencies Collection, 1962-2007, Archives Center, National Museum of American History
Minorities in advertising
2015.3039 (NMAH Acc.)
2015.3119 (NMAH Acc.)
Pending (NMAH Acc.)
Unrestricted research access on site by appointment. Unprotected photographs must be handled with gloves