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Association of Hispanic Advertising Agencies Collection, 1962-2007

Collector:
Association of Hispanic Advertising Agencies
Donor:
Aguilar, Adolfo
Gavilan, Horacio
Gonzalez, Linda Lane
Alma
Creator:
Sunshine, Sara
Casanova, Pendrill Publicidad
Spanish Advertising and Marketing Service
Subject:
McDonald's Corporation
Physical description:
3.5 cu. ft.; 4 boxes
Culture:
Hispanic Americans
Type:
Audio cassettes
Collection descriptions
Advertisements
Clippings
Photographs
Posters
Video recordings
Storyboards
Date:
1962
1962-2007
1950-2000
2000
1950-1990
Notes:
Luis Diaz Albertini started SAMS (Spanish Advertising and Marketing Service) in 1963. Sara Sunshine was the head copywriter and art executive. The agency had a staff of just four employees. It was the first full-service Spanish language advertising agency in the United States. In 2007, the Association of Hispanic Advertising Agencies was formed. Among its goals was preserving the industry's past and preserving the history of Hispanic advertising. The first archival collection they accepted was the records of SAMS. Originally housed at the University of Maryland, it was transferred to the Smithsonian in 2015.
Summary:
The collection documents the work of SAMS (Spanish Advertising and Marketing Service). It contains advertising campaign materials such as print advertisements, storyboards, proofs of print advertisements, point of purchase advertisements, audio recordings of radio advertisements, and video footage of television commercials. SAMS created advertising for manufacturers of tobacco, movies, cosmetics, watches, toothpaste, cleansers, food products, alcoholic beverages, among other things.
The 2016 donation consists of 2.15 cubic feet of audiovisual materials and some print advertising, all relating to Casanova, Pendrill Publicidad's 2000 voter registration advertising campaign.
The second 2016 donation documents the agency Alma and their work with McDonald's restaurants..
Cite as:
Association of HIspanic Advertising Agencies Collection, 1962-2007, Archives Center, National Museum of American History
Topic:
Advertising agencies
Advertising campaigns
Advertising history
Marketing
Minorities in advertising
Television advertising
Voter registration
Local number:
2015.3039 (NMAH Acc.)
2015.3119 (NMAH Acc.)
2016.3188 (NMAH Acc.)
Restrictions:
UNPROCESSED COLLECTION
Unrestricted research access on site by appointment. Unprotected photographs must be handled with gloves
Data Source:
Archives Center - NMAH

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  • Archival materials
  • Audiocassettes
  • Clippings
  • Collection descriptions
  • Photographs
  • Posters
  • Storyboards
  • Video recordings
  • Advertising
  • Marketing
  • Minorities in advertising
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  • Voter registration
  • Advertising
  • Marketing
  • Minorities in advertising
  • Television
  • Voter registration
  • Aguilar, Adolfo
  • Alma
  • Association of Hispanic Advertising Agencies
  • Casanova, Pendrill Publicidad
  • Gavilan, Horacio
  • Gonzalez, Linda Lane
  • McDonald's Corporation
  • Spanish Advertising and Marketing Service
  • Sunshine, Sara
  • Aguilar, Adolfo
  • Alma
  • Association of Hispanic Advertising Agencies
  • Casanova, Pendrill Publicidad
  • Gavilan, Horacio
  • Gonzalez, Linda Lane
  • McDonald's Corporation
  • Spanish Advertising and Marketing Service
  • Sunshine, Sara
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