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Sosa, Bromley and Aguilar and Associates Records, 1981-1997

Creator:
Sosa, Bromley and Aguilar and Associates (San Antonio, Texas)
Donor:
Aguilar, Adolfo
Bromley, Ernest W
Donor.:
Sosa, Lionel
Advertiser:
American Airlines, Inc
Anheuser-Busch
Burger King Corporation
Procter & Gamble Company
Mars, Incorporated
Coca-Cola Company
Physical description:
11 cu. ft
Culture:
Hispanic Americans
Type:
Photographs
Collection descriptions
Awards
Commercials
Ephemera
Advertisements
Articles
Ledgers (account books)
Magazines (periodicals)
Marketing records
Newsletters
Oral history
Place:
Texas
San Antonio (Tex.)
Date:
1981
1981-1997
1980-2000
20th century
Notes:
Lionel Sosa, a political stretegist who had worked in campaigns for several politicians, started his first advertising firm in 1981, after working for other firms. In 1990 he partnered with Bromley and Aguilar to form Sosa, Bromley and Aguilar and Associates. The firm was known for its work in appealing to Latino consumers. It won a Clio award in 1988.
Summary:
The collection documents the work of the Sosa, Bromley and Aguilar and Associates advertising agency of San Antonio, Texas. They created advertising for Western Union, American Airlines, Coca-Cola, Mars, Proctor & Gamble, Anheuser-Busch, and Burger King. They were pioneering in their work developing advertising that appealed to Latino consumers. The records include marketing reports, print advertising, examples of the company newsletter, ephemera, financial reports, awards, television commercials, and about six hours of oral histories done with the three principals.
Cite as:
Sosa, Bromley and Aguilar and Associates Records, 1981-1997, Archives Center, National Museum of American History
Topic:
Advertising
Advertising--Airlines
Advertising--Alcoholic beverages
Advertising--Audio-visual materials
Advertising--Brand name products
Advertising--Beverages
Advertising--Confectionery
Advertising--Food
Advertising--Soft drinks
Advertising executives
Advertising agencies
Advertising campaigns
Advertising history
Minorities in advertising
Television advertising
Local number:
2015.3093 (NMAH Acc.)
2015.3094 (NMAH Acc.)
Data Source:
Archives Center - NMAH

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