Sosa, Bromley and Aguilar and Associates Records, 1981-1997
Sosa, Bromley and Aguilar and Associates (San Antonio, Texas)
Bromley, Ernest W
American Airlines, Inc
Burger King Corporation
Procter & Gamble Company
11 cu. ft
Ledgers (account books)
San Antonio (Tex.)
Lionel Sosa, a political stretegist who had worked in campaigns for several politicians, started his first advertising firm in 1981, after working for other firms. In 1990 he partnered with Bromley and Aguilar to form Sosa, Bromley and Aguilar and Associates. The firm was known for its work in appealing to Latino consumers. It won a Clio award in 1988.
The collection documents the work of the Sosa, Bromley and Aguilar and Associates advertising agency of San Antonio, Texas. They created advertising for Western Union, American Airlines, Coca-Cola, Mars, Proctor & Gamble, Anheuser-Busch, and Burger King. They were pioneering in their work developing advertising that appealed to Latino consumers. The records include marketing reports, print advertising, examples of the company newsletter, ephemera, financial reports, awards, television commercials, and about six hours of oral histories done with the three principals.
Sosa, Bromley and Aguilar and Associates Records, 1981-1997, Archives Center, National Museum of American History