John Thomas Collection of Television Commercials, ca. 1960s-1970s (bulk 1972-1976)
Thomas, John E
11 cu. ft
Motion pictures (visual works)
A retired teacher of English and Media Studies, Thomas amassed his collection by asking local television stations to save the commercials for him instead of discarding them when they'd finished with them. He also purchased some commercials and public service announcements (PSAs).
The collection consists of approximately 1,700 television commercials on 16mm film, for products including cars and trucks; food and beverages, including snack foods, convenience foods and soft drinks; cleaning products; pet food; clothing; candy; tobacco products; airlines; toiletries; household products and other things.
John Thomas Collection of Television Commercials, ca. 1960s-1970s, Archives Center, National Museum of American History