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Jogbra, Inc. Records, 1977-2008

view Jogbra, Inc. Records, 1977-2008 digital asset number 1
Donor:
Miller, Hinda
Lindahl, Lisa
Lindahl, Lisa
Smith, Polly Palmer
Creator:
Jogbra, Inc
Physical description:
11 cu. ft. : 30 boxes
Type:
Advertising
Collection descriptions
Articles
Business records
Photographs
Promotional literature
Scrapbooks
Slides (photographs)
Place:
United States
Date:
1977
1977-1990
1977-2008
20th century
Notes:
Hinda Schreiber Miller, a costume designer, was one of three co-designers of the modern sports bra, in 1977. She and her co-designers, Lisa Lindahl and Polly Palmer Smith, fashioned their prototype sports bra out of a pair of men's athletic supporters sewn together. She started up the company, Jogbra, Inc., and ran it until it was bought out by Playtex in 1990. She later became a Vermont state senator.
Summary:
The collection documents the history of the invention of the sports bra, and its design, development, marketing, and promotion. The collection also documents the Jogbra, Inc., company, and includes a design drawing, scrapbooks, photographs, business records, papers on the testing of the product, advertising, posters, marketing materials, audiovisual materials, and articles.
Cite as:
Jogbra, Inc. Records, 1977-2008, Archives Center, National Museum of American History
Topic:
Brassieres
Sporting goods
Sporting goods industry
Sports for women
Women athletes
Women's history
Local number:
2013.3115 (NMAH Acc.)
Data Source:
Archives Center - NMAH

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