Hinda Schreiber Miller, a costume designer, was one of three co-designers of the modern sports bra, in 1977. She and her co-designers, Lisa Lindahl and Polly Palmer Smith, fashioned their prototype sports bra out of a pair of men's athletic supporters sewn together. She started up the company, Jogbra, Inc., and ran it until it was bought out by Playtex in 1990. She later became a Vermont state senator.
The collection documents the history of the invention of the sports bra, and its design, development, marketing, and promotion. The collection also documents the Jogbra, Inc., company, and includes a design drawing, scrapbooks, photographs, business records, papers on the testing of the product, advertising, posters, marketing materials, audiovisual materials, and articles.
Jogbra, Inc. Records, 1977-2008, Archives Center, National Museum of American History
Sporting goods industry
Sports for women
2013.3115 (NMAH Acc.)
Unrestricted research access on site by appointment. Unprotected photographs must be handled with gloves