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This capsule cost 2,500,000 dollars [color advertisement; tear sheet]

view This capsule cost 2,500,000 dollars [color advertisement; tear sheet] digital asset number 1
Advertiser:
Pharmaceutical Manufacturers Association
Physical description:
Ink on paper
1 item, 13.7" x 10.4"
Type:
Tear sheets
Advertisements
Date:
1962
1960-1970
Summary:
Red capsule held between index finger and thumb. Text describes the costs to develop a new drug.
Cite as:
N. W. Ayer Advertising Agency Records, Archives Center, National Museum of American History, Smithsonian Institution
Topic:
Pharmaceutical industry
Drugs
Advertising
Local number:
AC0059-0000067 (AC Scan)
See more items in:
N. W. Ayer Advertising Agency Records
Data Source:
Archives Center - NMAH

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