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Saul Nesbitt Papers, 1951-1984

Creator:
Nesbitt, Saul 1920-1993
Collector:
Cooper-Hewitt Design Archive
Subject:
Nesbitt Associates, Ltd
Revlon, Inc
Eastman Kodak Company
Florists' Telegraph Delivery Association
Archway Cookies, Inc
Borden's
Schick
Scott Paper Company
P. Ballantine & Sons
National Distillers
Lever Brothers and Unilever, ltd
Philip Morris, Inc
Seagram Company
Franco American
Campbell Soup Company
Cooper-Hewitt Design Archive
Physical description:
2.5 cu. ft.: 11 boxes
Type:
Clippings
Collection descriptions
Press releases
Correspondence
Media lists
Client lists
Drawings
Sketches
Photographs
Slides
Transparencies
Blueprints
Place:
United States
Date:
1951
1951-1984
20th century
Notes:
Packaging, industrial, and graphic designer. Born in New York City, August 10, 1920. Nesbitt was a student of sculptor Chaim Gross and studied art at many New York institutions including: Art Students League; New York University; Columbia University; Pratt Institute of Art; and the New School.
He served in the U.S. Army from 1942 to 1945 where he worked as a cartographer and as the head of the visual aid section in a military intelligence training center. In 1945, he joined the staff of Harper's Bazaar magazine, where he was an illustrator assisting art director Alexey Brodovich. In 1946, Nesbitt was hired by the industrial design studio of Raymond Loewy as a handletterer and packaging designer.
He worked with Lippincott Industrial Design from 1948 to 1951. Nesbitt opened his own design studio, Nesbitt Associates, Ltd. in 1951. The firm specialized in package design, trademarks, and corporate identities. Some of his most recognizable designs were for the label for Campbell's Soup and the Florists' Telegraph Delivery (F.T.D.) Winged Mercury 'Interflora' figure, still used today. Nesbitt's other clients included: Franco American; Revlon; Ballantine Beer; Borden; Champion spark plugs; Kodak; Philip Morris cigarettes; Schick razors; and Archway cookies. In addition, Nesbitt developed the "Karry Kit" for Ballantine Beer which came to be widely used and known as the six pack.
Nesbitt was known for his revealing studies and surveys of the buying needs and preferences of the "average American housewife" and consumers in general. His opinions on what he referred to as "underpackaging" were widely publicized in professional magazines and journals. In 1984, Nesbitt retired from the design field and went to California to resume his career as a sculptor until his death in 1993.
Summary:
These materials document Nesbitt's work from 1951 through 1984. Background and biographical information consists of Nesbitt's resume, an artist/designer statement, list of clients and accomplishments of Nesbitt Associates, Ltd., press releases, articles, and photographs of the designer.
The records of the office of public relations cover 1955-1963 and include press releases and clippings describing some Nesbitt's products, his theories on consumer motivation, and the results of his surveys, as well as correspondence with members of the press. General office correspondence is boxed separately.
Color slides, color and black & white transparencies, and black & white photographs of most of Nesbitt's designs for packaging from 1951-1981. Oversized materials include books jackets and booklets designed by Nesbitt, as well as some renderings for packaging designs done in color.
Three samples of fitted presentation boxes designed by Nesbitt are included, as well as a prototype for a design award for Parsons School of Design in New York, and two "Multiplication" cubes commissioned by the Museum of Modern Art in New York.
Cite as:
Saul Nesbitt Papers, 1951-1984, Archives Center, National Museum of American History
Topic:
Industrial designers
Packaging--Designers
Packaging--Design
Design, Industrial
Graphic arts
Logos (Symbols)--Design
Corporate image--Design
Labels--Design
Housewives as consumers
Consumers' preferences
Consumers--Research
Local number:
1994-84-1
2012.3067 (NMAH Acc.)
Data Source:
Archives Center - NMAH

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