Commercial Decal, Inc. opened in Mount Vernon, New York, in 1912. The company was one of the few American firms that produced decorative decals for major ceramic companies. They specialized in color transfer technology for the ceramics industry. Major clients include Haviland, Lenox, Hallcraft, Bradford, Corning, and Anchor Hocking.
In 1935, Commercial Decal, Inc. designed a new set of dishes for the White House at the request of Eleanor Roosevelt who gave them to her husband, Franklin D. Roosevelt, as a Christmas present. In 1973, company President Charles Silberstein, introduced a new method of transfer, the four color or camera separation process, which revolutionized the business by making colors more reproducible and accurate and production time faster. Commercial Decal, Inc. closed for business in 1992 after 80 successful years.
Fifteen scrapbooks of decals proofs spanning the years 1930 through the mid-1970s. These books show various motifs that appeared on popular dinnerware ranging from traditional florals to abstract patterns; also scrapbooks of publicity material, advertisements, promotional brochures, and seven envelopes of assorted photo negatives; and 50 annual reports for the company.
Commercial Decal, Inc. Collection, 1930-1970s, Archives Center, National Museum of American History
2012.3080 (NMAH Acc.)
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