Wood was an advertising designer and consultant, actively involved in the development of the restaurant franchise industry in America during the 1960s and 1970s. Particularly notable is his work with marketing, promotion, and merchandising for the McDonald's Corporation during its formative years.
Papers documenting the post-war development of the franchise business from an insider's viewpoint. The collection includes corporate business documents, artwork and photographic advertisements, advertising copy, photographs, Wood's own rules on "How to Open and Run a Franchise," store layouts, design drawings, logo designs, and the prototype for a paper carry-out tray Wood developed.
A. Bernie Wood Papers, 1942-2001 (bulk 1960s), Archives Center, National Museum of American History
Franchises (Retail trade)
2007.3026 (NMAH Acc.)
Unrestricted research access on site by appointment. Unprotected photographs must be handled with gloves