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A. Bernie Wood Papers, 1942-2001 (bulk 1960s)

view A. Bernie Wood Papers, 1942-2001 (bulk 1960s) digital asset number 1
Creator:
Wood, Arthur Bernie (1921-1986)
Donor:
Wood, Rayne Ann
Physical description:
10 cu. ft. : 27 boxes, 1 oversize folder
Type:
Slides (photographs)
Collection descriptions
Matchcovers
Placemats
Stationery
Business cards
Transparencies
Negatives
Clippings
Advertisements
Business records
Design drawings
Motion pictures (visual works)
Drawings
Photographs
Date:
1942
1942-2001
1942-2001 bulk 1960s
20th century
1950-2000
Notes:
Wood was an advertising designer and consultant, actively involved in the development of the restaurant franchise industry in America during the 1960s and 1970s. Particularly notable is his work with marketing, promotion, and merchandising for the McDonald's Corporation during its formative years.
Summary:
Papers documenting the post-war development of the franchise business from an insider's viewpoint. The collection includes corporate business documents, artwork and photographic advertisements, advertising copy, photographs, Wood's own rules on "How to Open and Run a Franchise," store layouts, design drawings, logo designs, and the prototype for a paper carry-out tray Wood developed.
Cite as:
A. Bernie Wood Papers, 1942-2001 (bulk 1960s), Archives Center, National Museum of American History
Topic:
Advertising
Franchises (Retail trade)
Restaurants
Trademarks
Patents
Local number:
2007.3026 (NMAH Acc.)
Data Source:
Archives Center - NMAH
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