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Reddy Kilowatt Records, 1926-1999

view Reddy Kilowatt Records, 1926-1999 digital asset number 1
Creator:
Reddy Communications, Inc
Creator:
Collins, Ashton B
Reddy Kilowatt, Inc
Northern States Power Company
Speaker:
Commoner, Barry 1917-
Gofman, John W
Hooks, Benjamin Dr
Donor:
Xcel Energy
Subject:
Reddy Kilowatt (Cartoon figure)
New York World's Fair (1939-1940 : New York, N.Y.)
New York World's Fair (1964-1965)
Physical description:
30 cu. ft., 119 boxes
Type:
Animated cartoons (Motion pictures)
Collection descriptions
Audiotapes
Advertisements
Coloring books
Comic books
Filmstrips
Letters (correspondence)
Memorandums
Motion pictures (visual works)
Photographs
Promotional literature
Reports
Scrapbooks
Speeches
Cartoons (humorous images)
Date:
1926
1926-1999
20th century
Notes:
The Reddy Kilowatt trademark was created in 1926 by Ashton B. Collins. Reddy Kilowatt, Inc. licensed the trademark promotion and identification purposes by more than 150 investor-owned electric utilities in the United States and at least 12 foreign countries. The company later changed its name to Reddy Communications, Inc. In 1998 Northern States Power Company bought Reddy Communications and its assets, later changing its name to Xcel Energy.
Summary:
Records documenting the development and use of Reddy's licensed trademark, the stick figure "Reddy Kilowatt." The figure was used to promote electrical appliances and other consumer use of electricity, as well as to promote energy conservation during World War II. The records include historical materials about Ashton B. Collins, Reddy's creator and founder of the company. These include letters, speeches, memoranda, photographs and scrapbooks documenting his early career in the electrical power industry. Also included are company publications, advertisements, presentation materials, reports, company histories, and promotional items including materials directed at children such as comic and coloring books. Audiovisual materials include motion picture films, audiodiscs, audiotapes, and filmstrips. The audiotapes include recorded speeches by persons such as Benjamin Hooks, Barry Commoner, and John W. Gofman.
Cite as:
Reddy Kilowatt Records, 1926-1999, Archives Center, National Museum of American History
Topic:
Anti-communist movements--United States
Baby boom generation
World War, 1939-1945
Electricity--History
Nuclear energy
Public utilities
Trademarks
Industrial films
Local number:
Pending (NMAH Acc.)
Data Source:
Archives Center - NMAH
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