Fortify your patient's memory by using Ivory Handy Pads. [Print advertising.] Journal of the American Medical Society, 1953
Procter & Gamble Company
1 item, b&w, 30 x 23 cm
Illustration of a physician with a woman declaring, in a dialogue balloon: "There's so much to do, Doctor, I can't remember everything." The ad advertises Ivory Handy Pads (memorandum pads).
Published 14 Feb. 1953.
Used April 27, 2010, on the Smithsonian Photographic Initiative web site, "click! photography changes everything" (http://click.si.edu) to accompany contributor Jeremy Wolfe's (a professor at Harvard School of Medicine who investigates visual attention) story, which reflects on how photography changes what and how much we remember