Benjamin Talbot Babbitt (1809-1889), according to Wikipedia, "was a self-made American businessman and inventor who amassed a fortune in the soap industry, manufacturing Babbitt's Best Soap." He held more than one hundred patents and invented his own processes to manufacture various types of soap, including the first soap in the form of individual bars. He was also considered an advertising genius, and his soap was among the first nationally advertised products. Unfortunately, his name became sullied when Sinclair Lewis chose "Babbitt" for the name of a vulgar businessman in his eponymous novel of 1922.
Advertising card for B.T. Babbitt's Best Soap and Soap Powder. Caption at lower left in illustration. Text is entitled "Beautiful Tribute to Women." Image of two children in balloon, dropping bars of soap over the side. This text is quoted from a short story by Ann Sophia Stephens, "The Queen of a Week," published in "The Ladies' Companion," Jan. 1839, pp. 144-146.
Featured in "A Tribute to Women: Babbitt, Soap, and Mothers," SIRIS blog by David Haberstich, 6 May 2011: http://si-siris.blogspot.com/2011/05/tribute-to-women-babbitt-soap-and.html
Children in advertising
Women in advertising
Hot air balloons
0300600028 (Scan No., front & back of card shown.)