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Lather up America... [Print advertising, in general circulation publications.] 1976

view Lather up America... [Print advertising, in general circulation publications.] 1976 digital asset number 1
Donor:
Procter & Gamble Company
Physical description:
1 item, col., 34 x 23.5 cm
Type:
Print advertising
Photographs
Date:
1976
Summary:
Caption: "Lather up America--and discover that Ivory Free Fresh Feeling of Clean." Testimonial ad with portraits and quotations about Ivory soap from Peter Goetsch, Ron and Mary O'Neal, Scott Cawood, and Regina Steele. Steele is a young African American woman, and this advertisement seems to represent a comparatively early inclusion of an African American with whites in a product advertisement.
Topic:
African Americans in advertising
Endorsements in advertising
Family
Men in advertising
Women in advertising
Soap
Local number:
Ivorydata4 26
0207910014 (Scan No.)
See more items in:
Ivory Soap Advertising Collection 1883-1998
Data Source:
Archives Center - NMAH

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