Lather up America... [Print advertising, in general circulation publications.] 1976
Procter & Gamble Company
1 item, col., 34 x 23.5 cm
Caption: "Lather up America--and discover that Ivory Free Fresh Feeling of Clean." Testimonial ad with portraits and quotations about Ivory soap from Peter Goetsch, Ron and Mary O'Neal, Scott Cawood, and Regina Steele. Steele is a young African American woman, and this advertisement seems to represent a comparatively early inclusion of an African American with whites in a product advertisement.