Established in 1837, Procter & Gamble began as a soap and candle company in Cincinnati, Ohio, and has since grown to include other personal and household cleansers, cosmetics, pet food, laundry products, and multiple other products. It developed and began marketing Ivory Soap in 1879.
Print advertising, covering almost the entire history of Ivory Soap, including advertisements designed by artists including Jesse Wilcox Smith, Elizabeth Shippen Green, and J.C. Leyendecker.
Ivory Soap Collection, 1883-1990, Archives Center, National Museum of American History. Gift of Procter & Gamble