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DFS Ad Agency Falstaff Beer Advertisements, 1945-1946

view DFS Ad Agency Falstaff Beer Advertisements, 1945-1946 digital asset number 1
Creator:
Dancer Fitzgerald Sample
Subject:
Falstaff Brewing Corporation
Physical description:
0.3 cu. ft. : 1 box
Type:
Scrapbooks
Collection descriptions
Proof sheets
Advertisements
Date:
1945
1945-1946
1940-1950
20th century
Notes:
DFS is a New York-based advertising agency organized in 1923. It was merged into the Saatchi & Saatchi advertising agency in 1987. The Falstaff Brewing Corporation originated in 1917 as the Griesedieck Beverage Company, and was purchased by the General Brewing Company in 1977.
Summary:
Scrapbook of proofsheets and photo proofs from DFS's advertising campaign for Falstaff beer (Falstaff Brewing Corporation, client), 1945-1946. The advertisements center on three patriotic themes: (1) a salute to "The Men Who Keep Faith with America," depicting men at work (and some women, as newspaper staff) in occupations which contributed to the war effort, with explanatory text; (2) returning veterans, shown in social settings; and (3) tie-ins with the "Falstaff Show" on radio, showing people in sports and recreational activities.
Cite as:
DFS Ad Agency Falstaff Beer Advertisements, 1945-1946, Archives Center, National Museum of American History
Topic:
Recreation
Occupations
Women--Employment
Patriotism
Beer
Advertising--Alcoholic beverages
Local number:
1989.3050 (NMAH Acc.)
Data Source:
Archives Center - NMAH

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