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Maidenform Collection, 1922-1997

view Maidenform Collection, 1922-1997 digital asset number 1
Donor:
Maidenform, Inc
Photographer:
Avedon, Richard
Inventor:
Rosenthal, Ida
Coleman, Joseph
Subject:
Rosenthal, William
Coleman, Beatrice
Physical description:
35 cu. ft.: 75 boxes
Type:
Newsletters
Collection descriptions
Photographs
Business records
Clippings
Videotapes
Tear sheets
Advertisements
Date:
1922
1922-1997
20th century
1940-1950
Notes:
Company founded by William and Ida Rosenthal, 1922.
Summary:
Advertisements, television commercials, patents, patterns, newsletters, photographs, packaging and sales force literature documenting the history of Maidenform, Inc., and the invention and marketing of brassieres in the U.S. and abroad.
Series 5: Documents related to the production of a pigeon vest which enabled paratroopers to carry homing pigeons during World War II (Maidenform manufactured the vests and parachutes).
Cite as:
Maidenform Collection, Inc., 1922-1997, Archives Center, National Museum of American History
Topic:
Advertising
Women in advertising
Sex in advertising
Symbolism in advertising
Brassieres
Homing pigeons
World War, 1939-1945
Parachutes
Advertising campaigns
Local number:
1997.3056 (NMAH Acc.)
See more items in:
Maidenform Collection, 1922-1997
Data Source:
Archives Center - NMAH

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