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Estelle Ellis Papers, 1942-2004

view Estelle Ellis Papers, 1942-2004 digital asset number 1
Donor:
Ellis, Estelle
Photographer:
Newton, Helmut 1920-
Creator:
American Telephone and Telegraph Company
Business Image, Inc
Conde Nast Publications
Dow Chemical Company
Kimberly-Clark Corporation
Public Broadcasting Service (U.S.)
Schlitz, Joseph, Brewing Company
Philips-Van Heusen Corporation
Subject:
Carter Hawley Hale Stores, Inc
Fashion Institute of Technology New York, N.Y
Physical description:
29 cu. ft.: 42 boxes, 1 oversize box
Type:
Oral histories (document genres)
Collection descriptions
Business records
Advertisements
Scrapbooks
Tear sheets
Proof sheets
Audiotapes
Videotapes
Date:
1942
1942-2004
20th century
1940-1990
1990-2000
Notes:
For more than fifty years, Estelle Ellis (b. 1919) has advised American businesses about the changing face of American society: its demographics, its social structures, its values. She has helped these institutions understand social change and address the needs and interests of their diverse customers, audiences, and constituencies. Her work has spanned a period of significant social and economic change affecting women's lives and expectations. These shifts are apparent in her pioneering work for Seventeen, Charm, Glamour, and House & Garden magazines and, after the creation of her own firm (Business Image, Inc. in 1958) with corporate clients including the Kimberley-Clark Corporation, Evan-Picone, the Carter Hawley Hale group of department stores, Condé Nast Publications, Phillips-Van Heusen, Dow Chemical, and the Kimberly-Clark Corporation.
Summary:
Client Files (including correspondence, presentations, proposals, and marketing materials) comprise the bulk of the collection. Photographic negatives, slides, and photographs from advertising campaigns and interviews with Ellis on audio and VHS cassette are also present. Ellis's personal research files on advertising and marketing, including magazine and newspaper tear sheets, are included.
The collection documents Ellis's career in publishing and as owner of Business Image, Inc. Ellis's innovative marketing and design sense is evident throughout these materials. Clients include: Carter Hawley Hale and its subsidiaries The Broadway, John Wanamaker, and Weinstock's; Condé Nast Publications and its subsidiaries Bride's, Charm, Glamour, and House & Garden; the Kimberly-Clark Corporation; and East/West Network, Incorporated.
Among the distinctive materials in the collection are promotional items developed for Seventeen and Charm magazines. Designed to be informative and eye-catching, these materials used creative techniques to highlight to potential advertisers the uniquely female qualities and concerns of the magazines' readers.
Box 15: Photographs by famed photographer Helmut Newton, including original 35mm black-and-white negatives, contact sheets, and color transparencies.
Cite as:
Estelle Ellis Papers, 1941-2004, Archives Center, National Museum of American History
Topic:
Advertising
Sex role in advertising
Youth as consumers
Teenagers
Youths' periodicals
Women's periodicals
Women in marketing
Textile fabrics
Women in advertising
Local number:
1992.3153 (NMAH Acc. No.)
2003.3028 (NMAH Acc. No.)
2004.3015 (NMAH Acc. No.)
Data Source:
Archives Center - NMAH

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