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Caroline R. Jones Collection, ca. 1942-1996

view Caroline R. Jones Collection, ca. 1942-1996 digital asset number 1
Creator:
Jones, Caroline Robinson (advertising executive) 1941-2001
Subject:
Mingo-Jones Advertising
Thompson, J. Walter (advertising agency)
Zebra Associates (advertising agency)
United Negro College Fund advertising
Kentucky Fried Chicken (restaurants) advertising
Campaign for a Drug Free America advertising
Healthy Start advertising
Denny's (restaurants) advertising
McDonald's Corporation
Bahamas Ministry of Tourism advertising
Physical description:
cicra 54 cu. ft. 1 oversize folder
Culture:
African Americans
Type:
Photographs
Collection descriptions
Personal papers
Business records
Memorandums
Notebooks
Correspondence
Articles
Date:
1942
1996
ca 1942-1996
1950-2000
Notes:
Ms. Jones d. June 28, 2001.
Summary:
Personal papers, business records and audio visual material. The relatively small body of personal papers highlights Jones's childhood in Benton Harbor, Michigan and college experiences at the University of Michigan. Material from years at J. Walter Thompson consists primarily of the notebook from her copywriting class; a small body of business records for Zebra Associates (ca. 1969-1972?); and somewhat greater volume for Mingo-Jones (1977-1986). These files include business correspondence, internal memoranda, market research, and client files. The years at Caroline Jones Associates (1986-1995) are most thoroughly documented and include extensive incoming and outgoing correspondence, market research, client files, and print, radio and television advertisements for clients including Seagram's, Miller High Life, Kentucky Fried Chicken, McDonald's, and Denny's, as well as numerous Ad Council campaigns, including the United Negro College Fund, Healthy Start, and the Campaign for a Drug Free America. Also speeches and articles by Jones, primarly on targeted marketing to minority consumers, and publicity files, awards, and photographs.
Cite as:
Caroline R. Jones Collection, ca. 1942-1996, Archives Center, National Museum of American History
Topic:
Minority consumers
Advertising
Advertising agencies
African American women executives
African Americans in mass media
Beer
Liquors--advertising
Advertising--Beer
Local number:
1996.3045 (NMAH Acc.)
Data Source:
Archives Center - NMAH

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