Personal papers, business records and audio visual material. The relatively small body of personal papers highlights Jones's childhood in Benton Harbor, Michigan and college experiences at the University of Michigan. Material from years at J. Walter Thompson consists primarily of the notebook from her copywriting class; a small body of business records for Zebra Associates (ca. 1969-1972?); and somewhat greater volume for Mingo-Jones (1977-1986). These files include business correspondence, internal memoranda, market research, and client files. The years at Caroline Jones Associates (1986-1995) are most thoroughly documented and include extensive incoming and outgoing correspondence, market research, client files, and print, radio and television advertisements for clients including Seagram's, Miller High Life, Kentucky Fried Chicken, McDonald's, and Denny's, as well as numerous Ad Council campaigns, including the United Negro College Fund, Healthy Start, and the Campaign for a Drug Free America. Also speeches and articles by Jones, primarly on targeted marketing to minority consumers, and publicity files, awards, and photographs.
Caroline R. Jones Collection, ca. 1942-1996, Archives Center, National Museum of American History
African American women executives
African Americans in mass media
1996.3045 (NMAH Acc.)
Unrestricted research use on site, by appointment. Gloves required with unprotected photographs