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Nike Advertising Oral History and Documentation Collection, 1976-1992

Creator:
Nike, Inc
Interviewee:
Bedbury, Scott
Bowerman, William
Brown, John A
Champ, Janet
Clarke, Tom
Clow, Lee
Conlon, Jerry
Davenport, Bill
Dolan, Liz
Donohue, Richard
Farris, Nelson
Hale, Cindy
Hoffman, Susan
Jaqua, John
Jackson, Bo
Johnson, Jeff
Kitami, Shoji
Knight, Phillip
McConnell, Pam
Moore, Charlotte
Moore, Kenny
Moore, Peter
Onitsuka, Kimachiro
Parker, Mark
Riswold, Jim
Robinson, Charles
Sakaguchi, Tokio
Stobie, Patsy Mest
Strasser, Robert (marketing executive)
Thomashow, Mark
Wieden, Dan
Interviewer:
Ellsworth, Scott Dr
Subject:
Weiden & Kennedy
Asics
Onitsuka
Adidas
Physical description:
12 cu. ft.: 25 boxes
Culture:
African Americans
Type:
Interviews
Collection descriptions
Commercials
Advertising fliers
Fliers (printed matter)
Audiotapes
Clippings
Tear sheets
Videotapes
Oral history
Place:
Portland (Or.)
Beaverton (Or.)
Date:
1976
1976-1992
1970-2000
1970-1990
Notes:
Interviews conducted for the Archives Center by Dr. Scott Ellsworth, oral historian.
Summary:
Thirty-one oral history interviews were conducted by historian Scott Ellsworth with advertising, marketing and product development executives at Asics, Nike, John Brown & Co., Chiat/Day/Mojo and Wieden & Kennedy. A variety of related materials were gathered by the Center for Advertising History staff. The objective of the project was to create a collection that documents in print and electronic media the history and development of the company and its advertising campaigns. The collection is also a rich source of visual imagery in the portrayal of athletes, women and African-Americans.
Cite as:
Nike Advertising Oral History and Documentation Collection, 1976-1992, Archives Center, National Museum of American History
Topic:
Advertising--History
Broadcast advertising
Business--History
Commercial art
Endorsements in advertising
Marketing
Music in advertising
Signs and signboards
Slogans
Television advertising
Women in advertising
Sports
Sports for women
Basketball
Track and field
Women in the advertising industry
Athletes
Copy writers
Motion picture producers and directors
Shoes
Athletic shoes
Shoe industry
Running
Running shoes
African American athletes
Local number:
1991.3087 (NMAH Acc.)
Data Source:
Archives Center - NMAH

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